Shows
Confessions of a Higher Ed Social Media ManagerEp. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating social media like a digital billboard. This is a must-listen for anyone shaping digital engagement strategies in higher ed.Guest Name: Christina Garnett, Fractional Chief Customer Of...2025-07-2439 min
Meme Team: Marketing, Business, and CultureWhen Brands Listen to Fans: F1, Superman & Star WarsFrom F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as they analyze the wins (and fails) in fan engagement across sports and entertainment.Key topics:• How F1 is revolutionizing female fan engagement• Superman's masterclass in social media marketing• Star Wars: when fan service goes right (and wrong)• The power of authentic fan collaborationChapters00:00 Introduction to Virality and Brand Partnerships01:40 Expanding to New Audiences in F113:31 Superman Marketing Strategies and Fan Engagement18:44 Meme Culture in Movie Marketin...2025-07-1056 min
The Growth SignalLoyalty Is Earned in the Moments That Don’t Go Viral with Christina GarnettWhat if the loudest signals your brand chases are the least valuable ones?In this episode, Christina Garnett—advisor, strategist, and community champion—joins Alyssa to unpack why brand loyalty isn’t built in campaign launches or viral moments. It’s built in quiet, consistent signals: how you show up when no one’s watching, how you treat the people already cheering for you, and whether your actions match your values.They dive into the emotional side of marketing, the misuse of community as a buzzword, and the dangerous gap between how brands want to be seen an...2025-06-2629 min
Making a MarketerFrom Transaction to True Connection with Christina GarnettIn this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.Learn About...- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.- Building Community: Christina emphasizes the significance...2025-06-2554 min
Social Media CX PodcastBeyond the Like: Building Brand Affinity on Social MediaIf your social post gets a like, cool. But if it makes someone think, “This brand gets me,” now we’re talking emotional loyalty.In this episode, I walk through Christina Garnett’s Brand Affinity Ladder and how to actually use it to write better social content. We’re moving beyond vanity metrics and into identity alignment—because that’s what keeps customers coming back.I also share three strategic post prompts that help you speak your customer’s language of belonging and show you how to audit your last five posts for resonance, n...2025-06-1808 minSocial Media CX PodcastConnection Over Convenience: The New Loyalty PlaybookWhat if your brand stopped chasing loyalty through clever copy and convenience—and started creating identity-aligned experiences instead?In this episode, I sit down with my brilliant friend Christina Garnett—Fractional Chief Customer Officer, CX strategist, and author of the upcoming book Transforming Customer-Brand Relationships. Together, we unpack why emotional connection is your most underused growth strategy.We talk about:Why customers confuse being seen with being sold toThe myth of loyalty and why it isn’t earned through discountsThe role of community and social teams as your brand’s emotional frontlin...2025-06-0435 min
CX-WISE By SprinklrMicro Moments of Magic: Christina Garnett on the CX Insights You're MissingWhy do some brands have die-hard fans while others barely get a second glance? In this episode of the CX-WISE podcast, Christina Garnett unpacks the secrets behind building true brand love—from emotional loyalty to unforgettable customer experiences.2025-05-2844 minMeme Team: Marketing, Business, and CultureDuolingo Goes AI-First, KIND Rebrands, and Brands Bet on the BotsThe queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:Duolingo declaring itself 'AI-first'How everything is content (and why this sucks)The magic of Lego F1 carsRivian doubling down on community with its new ad campaignAI and Mark ZuckerbergKIND — and why a cringe moment outshined their thoughtful rebrandingPreorder Christina Garnett's new book: Transforming Customer–Brand RelationshipsFollow all of us:Christina Garnett (@ThatChristinaG): Linked...2025-05-0843 min
Small Business Quick WINS w/ Jay Schwedelson l Presented By ThryvBUILDING STRONG CUSTOMER RELATIONSHIPS! Christina Garnett on Advocacy, Feedback & ScalingIn this episode of Small Business Quick Wins, host Jay Schwedelson welcomes Christina Garnett, Chief Customer and Communications Officer at neuemotion, to discuss the vital role of customer relationships for small businesses. They explore how to foster meaningful connections, avoid common pitfalls, and scale without losing the personal touch.===================================Best Moments:(01:26) Introduction to the role of a Chief Customer Officer(03:16) Who typically acts as the Chief Customer Officer in small businesses(04:58) Common pitfalls small businesses face when neglecting customer relationships(10:45) The importance of being aware of customer...2025-01-3019 min
MTMG's IT RoundtableCommunity-Driven Growth and Customer Advocacy - Insights from Christina Garnett of Pocket CCOLearn some transformative insights of Christina Garnett,
founder and CEO of Pocket CCO, as she discusses community-led growth, customer advocacy, and how emotional connections drive brand loyalty. With a rich career spanning Fortune 500 companies and startups, Christina reveals strategies to navigate the digital-first era, harness the power of social listening, and optimize customer experiences. This episode is a must-listen for leaders striving to balance technology with human connection.
Key Events Timeline:
Introduction of Christina Garnett (0:00 - 2:00): Background on Christina’s diverse career journey and the founding of Pocket CCO.
Community's Ro...2024-12-2039 min
Marketing Room 101Nobody puts Christina Garnett in a silo: Breaking down barriers for better relationships & customer retentionIn this episode, host Ben Norman is joined in Marketing Room 101 by his first ever international guest. All the way from the USA, Christina Garnett is a fractional Chief Customer Officer and founder of Pocket CCO, who helps businesses to understand their customers better, to make them happier and to retain them for longer.Championing collaborative business culture and a customer-centric approach, Christina makes the case for destroying silos (in business, not agriculture) and creating a better culture for teams, as well as highlighting the power of a whole team aligned around the customer.She...2024-12-0934 min
Let's Talk About BrandLet's Talk About Brand with Christina GarnettWhen people in the know hear the word “community,” they think of Christina Garnett.But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot in this week’s episode, and how it wou...2024-11-0445 min
Just Press RecordA Fast-Scaling Tech Exec Meets A Rock-Steady Underground Punk
In this episode, I had the pleasure of bringing together two fascinating guests: Christina Garnett, a fractional chief customer officer, and Victor Ruggiero, a musician from the ska-punk band The Slackers. Our conversation covered a wide range of topics, from the challenges of maintaining a long-term music career to the importance of authenticity in building community and connecting with fans. We explored how both the music industry and tech world grapple with burnout, creativity, and the struggle to remain genuine in an increasingly commodified landscape. Christina offered valuable insights on leveraging social media to engage with audiences, while Victor...2024-08-141h 15
FreeDive PodcastBirds of a Feather: Building Authenticity in Social Media with Christina GarnettDive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer...2024-07-0926 min
Swimming With Sharks: Enterprise AI UnleashedSwimming With Sharks: Customer Ops Unplugged - S2 Episode 1: Christina GarnettIn this exciting season opener, Kevin Dean sits down with Christina Garnett, a customer service and marketing expert known for her customer-obsessed approach. Christina shares her unique journey and provides deep insights into the evolving landscape of customer operations, emphasizing the critical balance between AI integration and human touch in delivering exceptional customer experiences.Episode Summary:Introduction: Kevin Dean introduces the podcast and welcomes Christina Garnett, highlighting her extensive experience and passion for customer service.Interview Highlights:Biggest Challenges in Customer Ops: Christina discusses the challenges...2024-07-0330 min
HeyOrca Podcast*The* framework for building your community on social media with Christina Garnett and Joe TeoCommunity is the one thing your competitors can't copy. But it's not the easiest thing to build, especially from scratch. In this episode, community experts Joe Teo and Christina Garnett walk us through their Social Media Manager Community Building Canvas, and share us their insights on: What community is (and what it isn't)The questions you need to be able to answer to build a successful communityHow to measure successMusic: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn...2024-06-0434 min
AdQuick Madvertising PodcastChristina Garnett: big company to entrepreneurship, building online communities and more | E40In Episode 40 of the AdQuick Madvertising podcast, Adam Singer sits down with Christina Garnett to talk her journey from big company to entrepreneur, social media marketing and community building, customer-centricity and more hot topics. 2024-05-2350 min
HeyOrca PodcastHow to build a community on LinkedIn with Christina GarnettCreate for your community, not the algorithm. In this episode, we are joined bz community building expert, Christina Garnett, and discuss the topic of building a thriving community on LinkedIn. Some things that will be covered include:✅ How she grew her LinkedIn community to 17,000+✅ Community-building best practices (and real-world advice!)✅ Engagement tips and tricks that will help you connect with your crew or client's ideal audience.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca Link...2024-05-1437 min
Marketing Over Coffee Marketing PodcastChristina Garnett talks Chief Customer Officer!In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Starting as a fan of Hubspot and then being hired to grow the fandom there
Finding the Customer Love Language
Starting as English major and considering Law, to teaching Math
Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy
6:44 NetSuite is the number on...2024-05-1000 min
Marketing Over CoffeeChristina Garnett talks Chief Customer Officer!In this Marketing Over Coffee: Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language […] The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.2024-05-1032 min
Marketing Over CoffeeChristina Garnett talks Chief Customer Officer!In this Marketing Over Coffee: Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language Starting as English major and considering Law, to teaching Math Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy 6:44 NetSuite is the number one cloud financial system...2024-05-1032 min
Markigy: The Science of Marketing StrategyThe Customer Centric Revolution: Insights with Christina GarnettIn this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. In our conversation, we tackle pressing topics, including:🚀 Differentiating why compan...2024-01-3158 min
Mind Your Marketing260 - Putting the Customer Experience First with Christina GarnettChristina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.Check Pocket CCO here: https://www.pocketcco.com/Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/Christina's X: https://twitter.com/ThatChristinaGJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jo...2024-01-1222 min
Marketing PowerupsChristina Garnett's Hierarchy of Customer DelightChristina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!→ Lear...2023-12-0856 min
Essential B2B | Sales | Marketing | RevenueB2B Superpowers - How To Slay The Trust Terminator! w/ Christina Garnett, HubSpotWelcome to the first episode from our new series of webinars- B2B Superpowers!For this episode, Joe was joined by returning guest, Christina Garnett from HubSpot, for some superpowered tactics on fostering trust and rapport with prospects and customers, and slaying the B2B Supervillain, The Trust Terminator!Enjoy!Lead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for...2023-08-1826 min
Revenue Today#112 - Christina Garnett - Principal Marketing Manager, Offline Community and Advocacy at HubSpot - Building Authentic Community and Advocacy in GTMIn this episode of Revenue Today, host Jared Robin is joined by Christina Garnett, a community leader, advocacy strategist, and customer marketer. She is currently the Principal Marketing Manager, Offline Community and Advocacy at HubSpot.Christina Garnett discusses the importance of building a community as part of a go-to-market strategy and debunks the myth of personal branding. She emphasizes the need to let go of narcissism and ego in order to create a thriving community. Christina shares examples of successful community building and advocacy strategies, such as HubSpot's Inbound Correspondents Program. She also highlights the impact of...2023-07-2450 min
EventUp51. 2023 Marketing Trends and What's New For Hubspot with Christina GarnettChristina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp!
Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On...2023-05-0432 min
National Prayer Luncheon for Life Pro-Life Impact ShowNPLL 2023 “Hour of Power” & Pro-Life Impact Awards Replay! Join hosts Karen Garnett and Brett Attebery for the NPLL 2023 “Hour of Power” & Pro-Life Impact Awards Replay! on this week’s episode! Our profound thanks to each of our amazing Speakers and Prayer Leaders for their inspiring, Holy Spirit-filled remarks and prayers: Catherine Hadro, broadcaster, news contributor, and 2023 emcee; Auxiliary Bishop Greg Kelly, Diocese of Dallas; Aurora Tinajero, National Coordinator of Latinos por La Vida; Christina Bennett, Live Action Correspondent; and Pastor Bruce Kendrick, Director of Life Initiatives, Watermark Community Church; to our 2023 Sponsors; to our phenomenal 2023 Honorees; and to you and the thousands from across the country who voted...2023-04-271h 30
National Prayer Luncheon for Life Pro-Life Impact ShowPro-Life Impact Show Episode 66: Catherine HadroJoin host Karen Garnett as she welcomes back emcee Catherine Hadro for our NPLL 2023 Event Countdown! special episode! Thousands of votes have been cast within the U.S. and from friends in 28 additional countries cheering on this year’s amazing finalists for the Pro-Life Impact Award & Grants – and now it’s time to be SURE you tune in to join us online on Friday, April 21, from 12-1PM CT for the “hour of power” prayer & celebration event featuring inspiring remarks and prayers from this year’s speakers and prayer leaders: Bishop Greg Kelly, Auxiliary Bishop of the Diocese of Dallas, Aurora Tinajero, N...2023-04-1923 min
The Internal Marketing PodcastEpisode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett)The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT CHRISTINA GARNETTAward-winning community builder and advocacy strategist Ch...2023-04-1833 min
B2B Sales PlaybookThe Importance of Building Rapport in Sales and Marketing - w/ Christina GarnettIn this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!For The Building Rapport in Sales and Marketing Playbook,, Joe was joined by Christina Garnett, Principal Marketing Manager for HubSpot.There's LOADS to take away from this conversation, as Joe and Christina have quickly built a rapport in their podcasts and webinars, so there are tips and tricks aplenty!Enjoy!Essential B2B...2023-04-0728 min
Humans of Business (former Community Life)Community Life #39 with Christina GarnettWelcome to Community Life! Here we talk with the community experts about their lives, and today our guest is Christina Garnett, an Award-Winning Advocacy Strategist, a data nerd, a great adventurer, a thought leader with thousands of followers within social media, a Community Club mentor, and an art lover 🤩
From this episode, you'll know:
👉 why Christina's life is better near the water
👉 where is Christina's love for art from
👉 what’s the difference between a lazy Sunday and an active Sunday
👉 how did Christina feel when watching Space X’s Falcon 9 launch
👉 why Christina like Twitter... and so much more about Christina's...2023-03-2054 minEssential B2B | Sales | Marketing | RevenueChristina Garnett MBA (HubSpot)For this episode of the Essential B2B Podcast, Joe was joined by returning guest, Christina Garnett MBA, Award-Winning Advocacy Strategist at HubSpot.Christina gave some really insightful answers to the Essential B2B questions and you'll really enjoy getting to know her a bit better! Enjoy!Lead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.2023-03-1709 min
Growth Marketing CampThe Power of Authentic Connection: a Community Building Masterclass with HubSpot’s Christina GarnettOur newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot.In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s content is a symphony that resonates with everyone. She’ll divulge her secrets to crafting a community that not only sings but also stands out and leaves a lasting impact. 2023-03-141h 03Essential B2B | Sales | Marketing | RevenueCreating Content that Converts - w/ Christina Garnett (HubSpot)The Power of Emotion: Creating Content that ConvertsAre you tired of creating content that seems to tick the boxes, but falls flat? Joe was joined by Christina Garnett MBA, Award-Winning Advocacy Strategist for HubSpot to explore the secrets to taking your content from 'meh' to 'amazing!' 🏆Lead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.2023-02-2437 min
The Servant MarketerChristina Garnett | Building Authentic CommunitiesHumans naturally seek out fellowship in community, but someone has to take it upon themselves to intentionally build community through listening, empathy and advocacy.Servant leaders build community by sensing and diagnosing real issues. Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her insights on building communities in a post-pandemic world. Join us as we discuss:Coaching the right people as community builders (8:00) The main character syndrome pervasive among thought leaders (20:20)How brands foster community by creating core memories (35:16)Check out these resources we mentio...2023-01-1853 min
The Marketing MillennialsBuilding Community On Social Media In 2023 - Christina GarnettChristina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.Follow Christina:LinkedIn: linkedin.com/in/christinamgarnettTwitter: https://twitter.com/ThatChristinaGKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68...2023-01-0447 min
DAO Talks by Tim Delhaes @grindery.ioProtocols vs. Governance with Gregory Di Prisco, formerly of MakerDAOFor the final episode of 2022, Tim is joined by Gregory Di Prisco, the former Head of Business Development at MakerDAO, one of the oldest, most innovative and biggest DeFi projects, with roots that go back to BitShares. Greg is a man of many talents and a particular passion for protocols.
On the show, Tim and Greg discuss the ins and outs of MakerDAO, how DAOs can lead to dysfunctionality, and an innovative way to tackle apathy amongst DAO voters.
To find out how Grindery is building a Swiss army knife for existing DAO frameworks, head...2022-12-2737 min
Content and CommunityHow and Why HubSpot Collaborates with their Superfans: Interview with Christina GarnettChristina Garnett shares how collaborating with your brand advocates, (who I call superfans -- HubSpot calls theirs HubFans) can help your other users get even more value out of your product and the workflows, community engagement and the events that make it happen.
I had a blast chatting with her about her work as head of community and advocacy for HubSpot and her course for SEMrush on social listening, one of my favourite research strategies in content marketing.
I had such a blast chatting with her!
Thank you to my sponsor for this ep...2022-12-1343 min
Revenue TodayCommunity-Market Fit Addresses an Emotional Need - Christina Garnett - Revenue Today - Episode # 071Today, we welcome Christina Garnett, an award-winning community builder and advocacy strategist who is the Principal Marketing Manager for Offline Community and Advocacy at HubSpot.Christina discusses the differences between product-market fit and community-market fit and how the sense of belonging and emotional connection around your product or service is central to its success.TakeawaysCommunity-market fit has an emotional value that creates a member experience around your product.It takes the voice of the customer and puts it at the heart of everything, creating a feedback loop to provide happiness around your product.2022-12-0909 min
Revenue TodayThe ROI of Community Is Loyalty and Leverage - Christina Garnett - Revenue Today - Episode # 064Today, we welcome Christina Garnett, an award-winning community builder and advocacy strategist who is the Principal Marketing Manager for Offline Community and Advocacy at HubSpot. Today, Christina digs into the benefits of community management and why creating an online community for your business helps your business grow. Not only does the community provide excellent support, but they can also act as your brand champions for others to learn from. In terms of ROI, this can be quantified in the loyalty and leverage to your brand, helping provide honest feedback on what you do best (or worst) and w...2022-11-3011 min
Revenue TodayEarn Your Customer's Time with Community-Market Fit - Christina Garnett - Revenue Today - Episode # 049This episode of Revenue Today features Christina Garnett, Principal Market Manager of Offline Community & Advocacy at Hubspot. Community market fit requires a product to compete with anything else that demands the customer's time, including advertisers, social media, and even the customer's own family.This means that brands must create a space that is worth the investment of time for members, which can be done by thinking about the value that members get from being a part of the community, whether it's proximity to the brand or other members. TakeawaysCommunity-market fit competes w...2022-11-0913 min
Mission AdmissionsEpisode 12: A Crash Course On Building CommunityToday’s episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!This episode is brought to you by Gecko - a student engagement platform of...2022-10-2556 min
In Before The Lock🔓 93: Do more with lessWhy community is one of the best investments a company can make during an economic downturn. Community Industry News: Rachel Basoco joined Fidelity Investments as Digital Communities Advancement and Growth Director Jeffrey Roe joined DecisionLink as Senior Community Manager Manouska Jeantus joined Miro as Community Lead Blake Ethridge joined Plex Systems as Community Manager Devan La Spisa was promoted to Manager, Community Engagement at Zendesk Lisa Wilberding joined Grafana Labs as Customer & Community Manager Christina Garnett was promoted to Principal Marketing Manager, Offline Community and Advocacy at HubSpot Daniele Bozzi was promoted to Community Manager at Personio Arielle N...2022-10-2556 min
DAO Talks by Tim Delhaes @grindery.ioThe Power of Communities with Christina Garnett, Principal Marketing Manager at HubspotIn this episode, Tim is joined by Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy at Hubspot. She is also the Founder, Marketing Strategist, and Consultant at Marketing Media Maven LLC in Roanoke, VA. Due to her dedication and grit, she was ranked among the top 100 CMA in VA. She uses her experience in teaching and counseling to help entrepreneurs build their businesses by teaching them how to do their own marketing and promote their products and services. She loves the voice that social media can grant people and adores Twitter.
They talked about how important...2022-10-1940 min
The Content Cocktail HourHow to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot
Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro 1:20 Conversation with Christina 5:38 Role at HubSpot 9:02 Audience research 13:10 Social listening between channels 16:12 Accounting for dark social 17:50 Shifts in sentiment 20:25 Ou...2022-09-2300 min
Beating The DrumHow Customer Advocacy Can Be A Growth Lever with Christina GarnettChristina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you’re planning to launch an advocacy community, this interview is a...2022-07-0544 min
Agency AcceleratedHow To Drive ROI with Customer AdvocacyAccording to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients? That’s exactly what Christina Garnett is going to talk to us about. Christina uses audience...2022-06-2838 min
Metric StackWhat is Retention? with Christina Garnett, HubSpotIn today’s episode, Allan and Lauren talk with Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy at HubSpot. Christina dives into retention in the context of community management and customer advocacy. How do you define retention in this context? What do a community and the flywheel have in common? How do you measure the value of community? How do other metrics, like Net Promoter Score, help measure retention? What other factors should you consider when measuring retention month over month? “I like to compare an ideal community to a Target store...2022-06-2131 min
Drink Like a Lady PodcastHow to Build an Audience and Turn Them into Paying Clients with Christina GarnettCommunity builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.In our conversation you will learn:- How to foster organic relationships and connections with your audience- How to nurture your audience into a customer base- What does an audience-to-customer journey look like?- What you can do to get out of your own wayBio: Christina is f...2022-06-2031 min
Becoming the HubSpot Super AdminFollow the Orange Brick Road // with Christina GarnettWhat do Dorothy and Christina Garnett have in common? They are both heroes in the land of Oz. The difference? Christina became a Wizard of Hubs! Huh? What version did you watch? Tapping her heels 3 times, Christina joins us in episode 4 of Becoming The HubSpot Super Admin. When she is not hanging out with Punk Rock Glinda or Dan, the lion, she is making good use of her wizarding powers as a community builder and advocacy strategist at HubSpot. Set off in a once in a lifetime adventure to see the wizard and don’t forget to follow the or...2022-05-2337 min
B2B BetterHow to Scale Community from Startup to IPO w/ Christina GarnettIn this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth. Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button. Timestamps:01:44 - When do you block on Twitter?05:04 - How does community scale with a business?11:57 - What does the make up of...2022-05-1144 min
Making the FanHarnessing the True Power of Community in Your Fanbase w/ Christina GarnettThe power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members. In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the hero of the story. ---Show Notes2:21 Community vs. Audience4:47 The Road to HubSpot8:59 Gleaning Community Insights from Gary V11:54 Bored Ape’s Country Club13:59 The HubFans Community 15:20 T...2022-04-0454 min
EventProfsCast by HubiloEventProfsCast presents In Session with Christina Garnett of HubSpot (Part 1)Today Rachel is joined by Christina Garrett, senior manager in the Hubspot community and advocacy team. Rachel and Christina chat about creating communities around our virtual events that make folks want to attend. This is what we all need to hear and learn if we want to do this right!The Highlights If you run into Christina at an event in the near future, be prepared. She’s probably gonna give you a hug to make up for two years of virtual only gatherings! The virtual connections we’ve been forced to rely on for 2 years are tr...2022-04-0113 min
GoalChatConversation on Community Management with Christina Garnett, Christine Gritmon & Dorien Morin-van DamOn this episode of The DEB Show, host Debra Eckerling speaks with Christina Garnett, Christine Gritmon, and Dorien Morin-van Dam about Community Management. Christina Garnett is Senior Marketing Manager, Offline Community & Advocacy, HubSpot; Christine Gritmon is Senior Editor, Social Media Pulse, Agorapulse & Host, #ChatAboutBrand; and Dorien Morin-van Dam is an Organic Social Media Strategist, More In Media, and Community Manager, Social Media Pro. The group discusses how social media - and communities - have evolved, the future of social (including Web3), and so much more. Note: This episode of The DEB Show was taped the day before International Wome...2022-03-101h 26
Community SenseThe Power of Selflessness with Christina Garnett at HubSpotManaging a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality. With that in mind, we're honored to be joined by the Senior Marketing Manager of Hubspot, Christina Garnett, who is an advocacy strategist and focuses on community building using audience intelligence and social listening to learn more about audiences. 2022-03-0940 min
National Prayer Luncheon for Life Pro-Life Impact ShowPro-Life Impact Show Episode 11: Christina BennettJoin hosts Karen Garnett and Brett Attebery as they welcome Christina Bennett of Live Action to the National Prayer Luncheon for Life Pro-Life Impact Show. Learn how Christina's personal story surrounding her own mother's unexpected pregnancy led to Christina dedicating her life to the pro-life cause, and how Live Action's highly effective pro-life educational resources are changing the hearts and minds of so many to become pro-life.2022-02-1640 min
The Jam Sessions by Rock Content#18. How To Engage Your Community To Build Better Marketing ContentIn this episode, Christina Garnett will explain more about Community Marketing, a non-intrusive marketing strategy that is more about conversing with your audience, rather than selling to them. Investing in community engagement and marketing can create a robust online community of loyal customers and product enthusiasts.
Community builder and strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current and future customers as well as fans.2022-02-0237 min
The Community-Led Growth Show#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.
Christina Garnett shares her non-traditional background, leading her to community marketing. She shares why she wanted to be a community builder at a company she loves, HubSpot. HubFans, their newly launched community and advocacy program, was built by Christina to allow people to "choose their own adventure" with regards to how they interact with HubSpot. They have a tiered member structure, providing unique opportunities to each group.
HubSpot has people who already talk about them regularly, so a...2022-01-2125 min
The Strategy Inside EverythingIntroduce yourself to Christina GarnettWhere do you fit in and why? Christina Garnett has figured out that people rarely fit in to communities that aren't welcoming. She's been single-handedly making Twitter friendlier (put her on the payroll, cowards!) and sharing insights about how to nurture meaningful communities. If you're a long-time listener, you know I come back to this topic often. See Darien LaBeach's episode for another solid conversation on this topic. It's a recurring passion of mine because I've always felt like an oddball, and am trying to learn what happens inside of groups that gives them their characteristics. Good news, Christina...2022-01-1150 min
MouthwashChristina Garnett (HubSpot) - The Power Of... CommunityCommunity is imperative in a changing world. Having tribes and common ground can make amazing things happen and cause issues in equal measure. Online discourse and brands is a dicey subject in a polarised world, and someone who navigates this daily is HubSpot’s Christina Garnett. Online and offline, Christina knows how to galvanise people and get them vibrating in the right way. But where is community going? Find out on this episode of Mouthwash.ABOUT CHRISTINA (@thatchristinag)Previously working for ICUC, and as Senior Insights Strategist for VIZIT, Christina now runs HubSpot’s comm...2021-11-261h 00
In Before The Lock🔓 49: Gratitude and thankfulnessErica and Brian deliver messages of gratitude and thankfulness across the community industry. Community Industry News: Emily Wirth joined Paper as Senior Manager, Community Jamie Cantrell joined Unusual Ventures as Sr. Director of Community Ana Visiliuk joined Aiven as Community Manager Saksham Taneja joined Scaler as Community Associate Katie Ray joined Clari as Community Manager Rachael Silvano joined Zapier as Community Operations Manager Blake Ethridge joined Netdata as Director of Community Kat Jarvis was promoted to Senior Community Consultant, IBM Community at Higher Logic Lauren Clevenger joined Salesloft as Head of Community Giving Thanks: Adrian Speyer Alex Angel...2021-11-2352 min
Whale Informed by Triple WhaleEP004: Christina Garnett on Community Building, NASA Social, DC v Marvel & MoreWe were joined by the Queen of Marketing Twitter, Christina Garnett. She explains all the systems, strategies and tactics she uses to build vibrant and engaged communities.
Follow Christina here: https://twitter.com/ThatChristinaG
HubSpots Inbound 2021: https://www.inbound.com/register
Sign up for Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message2021-10-0744 min
GDMS Marketing PodcastGDMS Classic - Interview with Christina GarnettFOR BONUS MATERIAL CLICK HEREIn the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot’s own Christina Garnett.We also discuss the following: What a WeMake is The Jaws WeMake Crowdsourcing and including the sentiment of the fan community in your marketing A marketing minute with Matt on the Marketing FunnelGet your free SEO Check and Website Audit by clicking here.WHAT IS INBOUND MARKETING?INBOUND MARKETING DEFINITION Inbound marketing is the art of developing co...2021-09-2242 min
Making a MarketerPart 1 - Season 5 Making a Marketer Kick-Off - Season 4 ReunionFIFTH SEASON?! Yes!
We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us!
In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our...2021-08-1145 min
GDMS Marketing PodcastInbound Marketing with Christina GarnettFOR BONUS MATERIAL CLICK HEREIn the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot’s own Christina Garnett.We also discuss the following: What a WeMake is The Jaws WeMake Crowdsourcing and including the sentiment of the fan community in your marketing A marketing minute with Matt on the Marketing FunnelGet your free SEO Check and Website Audit by clicking here.WHAT IS INBOUND MARKETING?INBOUND MARKETING DEFINITION Inbound marketing is the art of developing co...2021-07-211h 01
Your Brand. Your Story.Community Management + Brand Love With Christina GarnettIn this episode, we talk with Christina Garnett, Senior Marketing Manager, about spreading 'the love' across the #MarketingTwitter community; how to build brand love in your own communities; and what brands have 'killed it' and 'failed it' at community management. --- Support this podcast: https://anchor.fm/yourbrandyourstory/support2021-05-1842 min
Boundary Corner PodcastGame (Day) Theory with ThatChristinaGYour boys Curtis and Brian return from a month hiatus and we brought along a special guest. Christina Garnett (@ThatChristinaG) joins the podcast to talk Hokie Football branding, PR, and marketing strategies. Christina's blend of career expertise and passion for Hokie football make for a can't miss conversation. 2021-04-091h 29
Boundary Corner PodcastGame (Day) Theory with ThatChristinaGYour boys Curtis and Brian return from a month hiatus and we brought along a special guest. Christina Garnett (@ThatChristinaG) joins the podcast to talk Hokie Football branding, PR, and marketing strategies. Christina's blend of career expertise and passion for Hokie football make for a can't miss conversation. 2021-04-091h 29
Higher VoltageDigital Community-Building in Higher Education - LIVE at CUPRAP 2021Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.2021-03-311h 10
The FlingChristina Garnett on Community Building, Storytelling and AdvocacyFormer teacher and marketing director, Christina Garnett works with brands to strengthen their digital strategy through community building and audience intelligence. With a recent move to HubSpot as a Senior Marketing Manager for Offline Community & Advocacy, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.
In this episode, Christina shares with CJ her deep love for audience research and social listening; and how she helps people truly understand their audience, along with her March Madness picks and love of the Marvel Universe.2021-03-2355 min
The Black Line Between Sales & MarketingEpisode 72: Interview with Christina Garnett - The Truth About CommunitiesToday’s episode is extra special as the one and only Christina Garnett joins us as a guest on the show. You may know her from bringing #MarketingTwitter together and making it into a bigger and better community. She is also the Senior Marketing Manager for Offline Community and Advocacy at HubSpot. This episode is packed with lots of insights on what is right and wrong when building a community, how companies can join in and much more.Community is about the one or two topics that people have in common with each other. These commonalities gravitate th...2021-03-161h 11
Quota Crusher™ Podcast- Selling Tips & StrategiesS3 E24 : Community Building, Audience Intelligence, and Social ListeningJoin Mary Grothe as she welcomes an expert digital strategist, Christina Garnett. She brilliantly identified a way to create community engagement, listen to her audience, and build a newsfeed that people love. Nowadays, almost every business is...2021-03-0231 min
The Tim Stodz PodcastChristina Garnett: Becoming a Chief Community Officer - EP 123Christina Garnett is a community builder and writer. You can follow her on twitter @ThatChristinaG and you can follow her writing at https://christinagarnett.medium.com/2021-02-1649 min
How I Built My AudienceBecome Great Community Leaders W/ Christina Garnett2021-01-2724 min
The Marketing Millennials32 - Why Social Listening Matters with Christina GarnettChristina Garnett works with Fortune 500 brands to strengthen their digital strategy.
She is the Senior Insights Strategist at VIZIT and FOunder of Marketing Media Maven.
Christina is also a must-follow on twitter: @ThatChristinaG
2021-01-2246 min
Ultimate Marketer | A Real Digital Marketing Podcast#73 Marketing Twitter with Christina GarnettOne of the positives of Twitter in 2020 was the growth of a new marketing community looking to network, make friends, and really just be there for each other. The initial catalyst for #MarketingTwitter was Christina Garnett, a digital marketing strategist and social listening analyst. In this episode, we'll talk with Christina about the Marketing Twitter community as well as best practices for the platform. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com ...2021-01-1941 min
The Steebee Weebee ShowChristina Ma on The Steebee Weebee Show(ZOOM EDITIONS)Christina Ma joins The Steebee Weebee show for the 1st time!!(ZOOM EDITIONS) We talk about: her growing up in El Monte, attending Arroyo High School, Asian gangster Boba Shop "hangouts", Sharpie eyebrows, her "Chola" high school phase, how she met her husband, how she linked up with JK News Cast, Ant & Christina's YouTube channel, attending Cal Poly Pomona College, working in Human Resources, and much more !!!Go to: https://www.youtube.com/steebeeweebee to watch.
More: Christina
https://www.instagram.com/xtina4o2
** Now on iTunes: https://goo.gl/CdSwyV **
Subscribe: h...2021-01-0847 min
Making the Brand | Marketing with a Pop Culture Twist#43 - Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam PiernoIf you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us!
In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist.
We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead.
Follow Christina @ThatChristinaG
Medium
Follow Adam @apierno
Website
Strategy Inside Everything Podcast
Books2020-12-311h 18
Deliberate TalksMarketing Twitter ft Christina GarnettHow do you build a community on Twitter? Take tips from the Marketing Twitter community. This and what is in store for Twitter next year. Listen to episode number 26 of the Deliberate Talks Podcast featuring Christina Garnett. This podcast episode is hosted by Dakshin Adyanthaya, Founder and Directo2020-12-2850 min
Deliberate TalksMarketing Twitter ft Christina GarnettHow do you build a community on Twitter? Take tips from the Marketing Twitter community. This and what is in store for Twitter next year. Listen to episode number 26 of the Deliberate Talks Podcast featuring Christina Garnett. This podcast episode is hosted by Dakshin Adyanthaya, Founder and DirectoSee omnystudio.com/listener for privacy information.2020-12-2850 min
The Thrifty Marketer PodcastDigital Strategies for Tough Times with Christina Garnett, Digital Strategist ExtraordinaireThis episode features Christina Garnett, Digital Strategist Extraordinaire Topic: Digital Strategies for Tough Times Topics Covered How can SMBs adopt digital strategies from Fortune 500 companies? Importance of Audience Intelligence for SMBs Importance of Social Listening for SMBs How SMBs can build a solid digital strategy? How SMBs can leverage digital channels for varied business goals Best tools SMBs can leverage for building a good digital strategy And moreFor more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB Marketing tips, visit https://bit.ly/3hHa...2020-12-201h 05Making a MarketerVisual Intelligence (& #MarketingTwitter) with Christina GarnettThere are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.
What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that...2020-12-1839 min
creativeBTSChristina Garnett on Marketing Twitter and Social Media CommunitiesChristina Garnett is a Strategist with courses about social media on Hubspot Academy and work featured in the Next Web, The Startup, and Better Marketing. Christina's tweet encouraging people to join and introduce themselves to Marketing Twitter went viral, igniting the community and prompting over 2,300 replies. Brian and Christina go behind the scenes to talk about Marketing Twitter, the rise of niche social media communities, how to add value on social media, and how brands can better work with online communities.
Follow Christina Garnett on Twitter
Join the Marketing Twitter Slack Community2020-12-0848 min