Shows
Become a Media MavenDuct Tape Marketing Podcast TAKEOVER: Traditional PR is Still a Fabulous Way to Stand OutThis is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even mo...
2023-07-1818 minBecome a Media MavenInside my 10 Business Coaching and Mastermind DecisionsI hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind.I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment. But if you’...
2023-04-1823 minBecome a Media Maven[GREATEST HITS] The 9 Step Guide to Becoming an Instagram InfluencerInfluencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.Christina is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ri...
2023-03-2139 minBecome a Media Maven5 ways to make business easier while making more money in 2023Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives.Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:
2022-12-2743 minBecome a Media MavenHosting Your Own Online Event to Make $1M in One Year with Sarah GrayIf you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?!All those questions and more will be answered in this podcast episode with Sarah Gray.Sarah is a 7-figure no BS event marketing strategist from Ireland. She la...
2022-09-0624 minBecome a Media MavenHow to Get on WikipediaEveryone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for? In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the...
2022-08-0226 minBecome a Media Maven5 Ways to Grow Your Email List Without Ads with Jessica RodriguezNo, you don’t need to spend loads of money to build your email list. In this podcast episode, Jessica Rodriguez shares the biggest myths around organic visibility (and how to leverage that to your advantage), how to choose an opt-in topic and type that aligns with your paid offers and attracts more of the right people, and what to have in place in order to create a memorable experience for those on your list because that will lead to higher connections and conversions.In this episode, Jessica answers questions like:How do you start building an...
2022-03-1528 minBecome a Media MavenHow to Create Your First Digital Download Product to Sell with Christina ScaleraChristina Scalera has turned her experience as founder of the 7-figure, award-winning digital download store, The Contract Shop®, into a series of courses and coaching. She helps booked-out service providers add and scale passive income with digital download products sold through an online storefront.In this episode, she talks about digital download products versus courses, what the future of digital products looks like, how to create your first product, and more.For more, visit TheContractShop.com.Follow Christina and The Contract Shop on Instagram at:http://instagram.com/christinascalera http://instagram.com/th...
2022-03-0129 minBecome a Media MavenOrganic Pinterest Traffic Strategy Dos and Don'tsOrganic Pinterest Traffic Strategy Dos and Don'ts with Christine WheelerThe best social media platform to use to drive traffic to your blog is Pinterest. Hands down.Christina Wheeler is the founder of Pinnovation Media, and in this episode, she is going to share top tips for small business owners, bloggers, product sellers, and service providers to use Pinterest effectively.If you’re going to outsource your Pinterest management, Christine will tell you what to look for when hiring someone and what to expect.Here is a high-level view of...
2021-08-1029 minBecome a Media MavenHow to Become an Instagram Influencer in 9 StepsHow to Become an Instagram Influencer in 9 Steps with Christina GalbatoInfluencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, Christina Galbato is pulling back the curtain and sharing her experience as an influencer and a coach to future influencers.Christina Galbato is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working...
2021-07-1336 min
She's WELLthyPitching Yourself for Podcasts and Media Placements w/ Christina NicholsonUp until recently, marketing your brand required spending big bucks on advertising. But it’s 2021 and reaching your ideal clients and customers through traditional and new media doesn’t have to cost a fortune. Christina Nicholson is my guest on today’s episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years. Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an impo...
2021-06-0958 min
Become a Media Maven7 Tips to Read More Books in 2021I ended 2020 with more than 60 books read. On Instagram, on my blog, and on my podcast, I share what I’m reading. People always ask me how I can read so much. At the end of the day, it’s all about time management. I’m pretty good at managing my time, but I will also add that my husband stays at home and takes care of the kids so that takes some off my plate. If you don’t have a stay at home husband, you can still read a l...
2020-12-3115 min
Become a Media Maven3 Things on Thursday - What's next on this windy dayIn this 3 Things on Thursday episode, it's a bit windy. I recorded this episode while I was taking my son on a walk and my daughter tagged along. Warning: You will hear wind. So, what's next? Well, right before I hit record I got an idea. It involves 3 Things on Thursday coming to an end and a new podcast beginning. I'd love to hear your thoughts. Let me know at @ChristinaAllDay on Twitter and Instagram.Join Christina's newsletter for insider tips on growing your business without ads here.Become a...
2020-11-1911 min
Become a Media Maven3 Ways to Modernize Your Marketing Strategy NOW with Bryn JonesMarketing has changed a lot in the past few years. To earn media exposure, you need to think outside the box. In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!) Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on modernizing their marketing and PR approach instead of just doing things the way t...
2020-11-1736 min
Become a Media Maven3 Things on Thursday - What drives me crazy on LinkedInIn this quick 3 Things on Thursday episode, I'm sharing what drives me crazy on LinkedIn. I see these things just about every single day and I'm shocked they still happen. Uh.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please...
2020-11-1208 min
Become a Media MavenHow this Female led Business Grew During the Coronavirus PandemicFrom the floor in her bedroom to a national jewelry company doing big things across the country with an all-female team, this episode does not disappoint. Tiffany Ortiz Dominguez is the Owner and Designer of Taudrey Jewelry. Her best friend, Danielle Telleria, is the Director of Creative and Communications and together they managed to grow their business during the Coronavirus pandemic… even after shutting down their showroom to customers. Hear the unique way they work with influencers, how they’re marketing their brand before the Super Bowl that is the holiday season, and the mistakes they...
2020-11-1031 min
Become a Media Maven3 Things on Thursday - My favorite things to doIn this quick 3 Things on Thursday episode, I'm sharing my favorite things to do. I didn't plan on overlapping personal and professional things, but it kinda happened naturally.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this...
2020-11-0505 min
Become a Media MavenHow to Conduct Market Research on Competitors with Fernando Angulo (FREE TRIAL)Lots of people create content, but how many people actually find it? In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush. This is a tool I’ve been using for years and I even learned something new in this episode. Some resources mentioned in this episode: Free SEMRush Trial Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand wi...
2020-11-0329 min
Become a Media Maven3 Things on Thursday - My pet peevesIn this quick 3 Things on Thursday episode, I'm sharing my three pet peeves. They apply to both personal and professional life... and drive me absolutely nuts. I'm guessing you will be able to relate to at least one of these.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn...
2020-10-2906 min
Become a Media MavenHow a New Local Business Can Compete With a Big National Business with Cory GodarFor a new business to come in and compete with the big guys, it can get expensive. But, there are other ways to market and grow that don’t involve spending a lot of money. Cory Godar is a Marketing Director who has taken niche to the next level. He and his team spent months focusing on one thing to compete with companies like Airbnb, VRBO, and Expedia. In this podcast episode, he is walking us through his strategy and how you can implement it in your business. Some resources mentioned in this ep...
2020-10-2725 min
Become a Media Maven3 Things on Thursday - How I'm voting this yearIn this quick 3 Things on Thursday episode, I'm sharing how I'm voting this year by telling you the three things I look to every year when I vote. This time, it's no different... just a little more obvious.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok
2020-10-2215 min
Become a Media MavenHow Most Businesses get Email Marketing Wrong and How to Fix it with Kara MorinEmail marketing is something just about every business does, but most do it wrong. Kara Morin is the Director of Marketing at Rareform and she calls email marketing her “baby” at Rareform. In this podcast episode, she talks about how Rareform handles many marketing aspects in house, why they outsource ad buying, and how they handle PR - including what it took to land a spot on Shark Tank, the Today Show, and how one podcast appearance is still bringing in revenue three years later. https://www.rareform.com/ Visit Rareform on social media at @r...
2020-10-2030 min
Become a Media Maven3 Things on Thursday - What I'm watching on NetflixIn this quick 3 Things on Thursday episode, I'm talking about what I'm watching on Netflix. I just finished my last series this week, so I need your recommendations. Please let me know what to watch next at @ChristinaAllDay on Instagram or Twitter.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at:
2020-10-1508 min
Become a Media MavenMoving From Marketing at Events to Online in a Pandemic with Kerstyn InouyeKerstyn Inouye is the Marketing Director at Top Drawer Merch. Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others. In this episode, she talks about how has marketing in the fashion industry is different when you work with celebrities like music artists, how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and strategies for Black Friday during a nationwide pandemic. Some resources mentioned in this episode: https://topdrawermerch.com/ Kerstyn is at @_dippedinblack @to...
2020-10-1329 min
Become a Media Maven3 Things on Thursday - My thoughts on virtual schoolIn this quick 3 Things on Thursday episode, I'm talking about virtual school and it kind-of snowballs into my thoughts on the education system in the United States.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast...
2020-10-0808 min
Become a Media MavenThe ONE Thing You're Getting Wrong in Your Marketing (and how to fix it)In this podcast episode, I’m chatting with Benjamin Shapiro about his podcast marketing strategy. I just had to learn how he publishes 12 podcasts a week! Listen to Ben give you a behind the scenes look at how he creates content and why starting with a solid foundation is key. He goes into what that foundation should be built with and how to understand what you’re good at, who your customers are, and how to successfully develop a brand. Benjamin Shapiro is the producer and host of the MarTech podcast. He i...
2020-10-0632 min
Become a Media Maven3 Things on Thursday - The best parts of being a business ownerIn this quick 3 Things on Thursday episode, I'm sharing the best parts of being a business owner. Last week, I told you the worst parts, but because the good outweighs the bad, I wanted to share why I do what I do!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter...
2020-10-0112 min
Become a Media MavenBEHIND THE SCENES IN PR: Working with Influencers In a Pandemic with Taylor KetchumYou can be a fly on the wall during my conversation with another publicist, Taylor Ketchum. In this episode, Taylor is going to talk about how she worked her way up from an intern to the Vice President at Jones Public Relations in Oklahoma City. She is also going to share her strategies on Introducing a digital presence for your business Working with influencers during a pandemic Handling client expectations What leaders in the workplace need to know Some resources mentioned in this episode: Taylor Ketchum at Jones PR in Oklahoma...
2020-09-2932 min
Become a Media Maven3 Things on Thursday - The worst parts of being a business ownerIn this quick 3 Things on Thursday episode, I'm sharing the worst parts of being a business owner. It's not all sunshine and rainbows so I'm telling you what I dislike about it.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode...
2020-09-2412 min
Become a Media Maven7 Skincare Myths and Facts with Britt JohnstonHave you ever wanted to start a skincare regimen, but you just did not know where to begin? In this episode, I am going to bust some skincare myths and talk skincare facts with the help of Britt Johnston from Palm Beach Facials in Palm Beach, Florida. No, it’s not the normal business talk we usually have here on Become a Media Maven, but let’s face it - we all have skin, someone sees it every day, and none of us are getting any younger. Some resources mentioned in this episode: PB...
2020-09-2223 min
Become a Media Maven3 Things on Thursday - Why freelancers are better than employeesIn this quick 3 Things on Thursday episode, I'm talking about why I only work with freelancers. I do NOT want employees for a few reasons and I'm telling you why in this episode.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this...
2020-09-1711 min
Become a Media MavenWhy I Got Out of Online BusinessI got out of online business for a few reasons. To clarify, I still have my online course The Media Mentoring Program, but I am not actively promoting it. People who join either ask me about it or they see an old post or hear an old podcast episode. A lot has changed in the industry and with me, so I'm sharing it here... and letting you know what to pay attention to in the industry as well because there is a lot you need to be looking at so you're not tricked...
2020-09-1531 min
Become a Media Maven3 Things on Thursday - Automatic NOs to becoming a clientIn this quick 3 Things on Thursday episode, I'm talking about things I notice in an onboarding call with potential clients that wave a red flag. I used to ignore them, but I don't anymore. This is what they are and how I work through them.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at:...
2020-09-1012 min
Become a Media MavenHow to Write a Fiction Book After a Non-Fiction Book with Savannah CarlisleHave you ever wanted to write a fiction book? Maybe you read a lot of books and want to know what the process is like from idea to print. In this episode, I’m chatting with Kristi Dosh, whose pen name is Savannah Carlisle. Kristi has already published non-fiction books and now she writing a romance novel. In addition to explaining why she is using a pen name, she is also going to explain why she is building a personal brand for her pen name. Personally, I believe this is one of...
2020-09-0851 min
Become a Media Maven3 Things on Thursday - How and why I stopped scrolling on social mediaIn this quick 3 Things on Thursday episode, I'm sharing how and why I stopped scrolling on social media. Yes, I still log on daily, but I treat each platform differently while paying the most attention to notifications.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube...
2020-09-0316 min
Become a Media MavenFrom Shark Tank Success to Investor and Business Mentor with Tiffany KruminsHave you ever wanted to get on Shark Tank or know what it’s like behind the scenes? No one knows the ropes better than Tiffany Krumins, creator of Ava the Elephant. In this episode, Tiffany walks us through how she landed a spot on the popular show and why her story is so memorable all these years later. She shares tips on pitching to get on the show, shares her relationship with the shark who made a deal with her, what happened after, and how she has turned into quite the shark he...
2020-09-0130 min
Become a Media Maven3 Things on Thursday - How I plan my dayIn this quick 3 Things on Thursday episode, I'm sharing how I plan my days. I am very intentional about how I spend my time and there is a method to my madness to get lots done. I'm sharing it all right here!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at:
2020-08-2708 min
Become a Media MavenBuilding a Million Dollar Network With Podcasts with Jeremy SlateAfter starting his own podcast, the Create Your Own Life Show, Jeremy Slate has been a guest on more than 400 different podcasts. In this episode, he talks about the lengths he went to promote his own podcast to land a spot on Apple’s New & Noteworthy list. We also touch what to do after you start your podcast and after you’re a guest on a podcast to turn that publicity into a million-dollar network. Some resources mentioned in this episode: JeremyRyanSlate.com Create Your Own Life Show https://commandyourbrand.com/ https://www...
2020-08-2529 min
Become a Media Maven3 Things on Thursday - My favorite fiction booksIn this quick 3 Things on Thursday episode, I'm following up on an episode I did three weeks ago about my favorite non-fiction books. All of these books mentioned here, I read in a day or two because they are that good! To keep up with what I'm reading, visit MediaMavenAndMore.com/bookshelf or come find me on GoodReads.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3...
2020-08-2007 min
Become a Media MavenHow You're Holding Yourself Back From Being Successful Without Realizing it with Jaclyn MelloneJaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. In this episode, she is going to share how we are holding ourselves back from being successful (without knowing it) and how to overcome it. Jaclyn helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap! Her signature approach combines restructuring her client's business models, reframing their mindset, and revamping their marketing so that they become t...
2020-08-1841 min
Become a Media Maven3 Things on Thursday - How "online influencers" are tricking you about how much they makeIn this quick 3 Things on Thursday episode, I'm telling you why you should stop listening to online influencers who brag about 6 or 7 figure launches... without sharing things like expenses and profit. It's misleading and they're tricking you. Here is what you should look for. The book I mention in this episode is Profit First.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity...
2020-08-1310 min
Become a Media MavenHow to Become an Influencer Entrepreneur with Jenny MelroseWhat is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online. Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK - her four-step framework. Some resources mentioned in this episode: Pumpkin Plan Superfans Influencer Entrepreneur Podcast @Jenny_Melrose on IG JennyMelrose.com Join Christina's newsletter for insider tips on growing your business without ads here.
2020-08-1131 min
Become a Media Maven3 Things on Thursday - How my husband was able to quit his jobIn this quick 3 Things on Thursday episode, I'm telling you how my husband was able to quit his job. Yep! This week he starts his retirement and his new role as a stay at home dad. The pandemic forced us to do this sooner than we planned, but it was in the plans. I'm sharing how we were able to do it without being a rich family of five.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free...
2020-08-0612 min
Become a Media MavenFrom Working with Celebrities to Scary MommyThis is a fun episode. I chat with the hosts of the Momtourage Podcast, Ashley Hearon-Smith and Keri Setaro, about all things work, parenting, and living in the United States today. You hear fun stories about working in the entertainment industry, dealing with celebrities (the good, bad, and ugly), parenting, and the current climate of our country… yeah - we cover just about all of it. Some resources mentioned in this episode: Momtourage Podcast Instagram: @MomtouragePodcast @AshHerronSmith @KeriSetaro Join Christina's newsletter for insider tips on growing your business without ad...
2020-08-0433 min
Become a Media Maven3 Things on Thursday - How to find good podcasts to be onIn this quick 3 Things on Thursday episode, I'm telling you how to find good podcasts to be on. First of all, if you don't use my SaaS product, Podcast Clout, it will be time-consuming. Either way, I'm breaking down how you can pinpoint the perfect podcasts to pitch! For more on Podcast Clout, visit PodcastClout.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp...
2020-07-3012 min
Become a Media MavenHow to Find Out What Your Customers Want to Grow on a Global Scale with Amir BolouryazadIt’s one thing to promote a product. It’s another thing to be an expert in that industry. That’s exactly what the team at Emma Sleep are doing. They are a sleep tech company and their marketing is next-level genius. In this podcast episode, I chat with Amir Bolouryazad, Head of Engagement Marketing, about the strategic steps and testing he and his team take to find out what their customers want so they can deliver it and grow on a global scale. Some resources mentioned in this episode: Emma Sleep: https...
2020-07-2833 min
Become a Media Maven3 Things on Thursday - My favorite non-fiction booksIn this quick 3 Things on Thursday episode, I'm sharing my favorite non-fiction books and why they are my favorite. 1. Atomic Habits 2. Secrets of the Millionaire Mind 3. The 12 Week YearJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you...
2020-07-2306 min
Become a Media MavenListen in on me Being Coached About How to Scale Deep in my BrandLet’s face it: For many of us, niching down is hard. So is doing less. Lisa Princic is a messaging and marketing strategist. In this episode, I ask her TONS of questions about my business and branding, so join us in this episode that accidentally turned into a coaching session. Lisa talks about seeing holes in the market, getting out of day to day operations, focusing on one (yes ONE) kind of audience, and much more.Join Christina's newsletter for insider tips on growing your business without ads here.
2020-07-2145 min
Become a Media Maven3 Things on Thursday - Things to keep kids busy at homeIn this quick 3 Things on Thursday episode, my kids are joining me to talk about how they stay busy at home. As a bonus, two of my kids are sharing three things so you'll actually hear six ways my kids are staying busy at home. For more on what we're doing at home, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
2020-07-1609 min
Become a Media MavenHow to Execute a Marketing Plan with a Team with Casey GromerThere is A LOT on the marketing umbrella, so you’re probably going to need some help by either outsourcing work or building an internal team. As an author, consultant, and marketing integrator, Casey Gromer helps small and mid-sized visionary leaders work in their zone of genius while she develops and implements customized marketing plans that achieve both their financial and operational business goals. In this podcast episode, Casey talks about how business owners can protect their role as a visionary while she helps execute a marketing plan.Join Christina's newsletter for insider ti...
2020-07-1436 min
Become a Media Maven3 Things on Thursday - How to work out more, even if you hate itIn this quick 3 Things on Thursday episode, I'm going to tell you how to work out more, even if you hate it. I don't like working out. There are 10 things I'd rather do for an hour a day, but here I am, working out 4-5 times a week. For more on how to work out more, even if you hate it, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources...
2020-07-0907 min
Become a Media Maven3 Things on Thursday - How to kiss mom guilt goodbyeIn this quick 3 Things on Thursday episode, I'm going to tell you how to kiss mom guilt goodbye. Mom guilt is something I've never had, but many do. Hopefully, my cheatsheet at ChristinaAllDay.com will help you kiss mom guilt goodbye for good. There are 10 ways there, not just three, so head there now!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3...
2020-07-0204 min
Become a Media MavenHow to Grow From a Blogger to a Brand with Natalie SissonIf you’re a blogger or content creator and have your sights set on something bigger, like multiple revenue streams, then you’re going to want to listen to this podcast episode. Natalie Sisson is a New Zealand entrepreneur, two-time bestselling author, speaker, triathlete, and host of the ‘Untapped’ podcast, which has been downloaded over 1.5 million times. After ditching a successful corporate career and co-founding a technology company, Natalie decided to monetize her humble, 6-month old blog, The Suitcase Entrepreneur, into a multiple-six figure online education platform by creating 8 different revenue streams, while traveling the world.
2020-06-3040 min
Become a Media Maven3 Things on Thursday - When to start a podcastIn this quick 3 Things on Thursday episode, I'm going to tell you when you should start a podcast. Yes, it's time consuming so there are some things to consider before you hit the airwaves. For more of when to start a podcast, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media...
2020-06-2506 min
Become a Media Maven4 Ways for Your Business to Stay Ahead During the Coronavirus with Ramon RayThe Coronavirus pandemic has really thrown the wrench in a lot of things for a lot of people in business, employees and employers. In March, professional speaker Ramon Ray experienced a huge setback, but he didn’t let it keep him down. He tweaked things to work for him and on this podcast episode, he is sharing what he did and what YOU can do if you’re in a similar situation. Some thoughts he elaborates on in this podcast episode are: 1. Get with a good friend and colleague. 2. Chec...
2020-06-2328 min
Become a Media Maven3 Things on Thursday - Why to NOT create a press releaseIn this quick 3 Things on Thursday episode, I'm going to tell you why you should NOT be pitching the media with a press release. For some reason, this is everyone's go-to method and it should not be. Today, press releases are view as long, boring, overly promotional, and are very old-fashioned. For more of what you probably don't know about press releases, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here...
2020-06-1807 min
Become a Media MavenHow to Create Standard Operating Procedures with Tasha BoothIf you want your business to run like Clockwork, you need Standard Operating Procedures, or SOPs. When it comes to getting organized, and staying organized, in your business, Tasha Booth is the one to turn to. Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, w...
2020-06-1634 min
Become a Media Maven3 Things on Thursday - Just say NO to "contributing" to the Forbes CouncilIn this quick 3 Things on Thursday episode, I'm going to tell you why you should say NO! to the Forbes Council. It's not contributing to Forbes, even though people selling these ads (yes, they're ads) try very hard to make it look like an honor to join this program... that may hurt you in the long run. For more what you probably don't know about the Forbes Council, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build...
2020-06-1107 min
Become a Media Maven3 Things on Thursday - How to choose a business coachIn this quick 3 Things on Thursday episode, I'm going to tell you how I choose a business coach. LOTS of people call themselves business coaches. Lots of them have no merit, no successful business, or profitable clients. Don't fall for good marketing or affiliate programs. For more how I chose my last three business coaches, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3...
2020-06-0403 min
Become a Media Maven9 Steps to Closing More Deals on LinkedIn with Matt ClarkMatt Clark knows how to build, educate, and promote yourself and your business on LinkedIn. He started as a door to door salesman, then wanted a laptop lifestyle. He used LinkedIn to get it. In this episode, he is walking us through his nine-step system that includes strategies on how to find your ideal client on LinkedIn, to what a good pick up line looks like, and the biggest mistakes people make on LinkedIn. (You’re probably making them right now.) Some resources mentioned in this episode: Matt’s 7-minute video outlining thes...
2020-06-0242 min
Become a Media Maven3 Things on Thursday - How to NOT get overwhelmed with what's on the newsIn this quick 3 Things on Thursday episode, I'm sharing three out of the four tips I shared in the Oprah Magazine newsletter not too long ago about NOT getting overwhelmed with what's on the news. It went out to 800,000 people and it is very relevant today. For ways to NOT get overwhelmed with what's on the news, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3...
2020-05-2807 min
Become a Media MavenHow to Become an Instagram Influencer with Wendy PorterIf you’ve ever wondered how to grow an engaged following on Instagram or how to convert your social media followers to customers, then this podcast episode is going to answer those questions you. Wendy Porter is sharing her best tips on becoming an Instagram influencer. Wendy is a self-made entrepreneur who was inspired to start her own business during her personal fight with cancer. That’s when she realized life is too short to be stuck in a job you hate. After recovering over the age of 40, Wendy established Crowned for Success and...
2020-05-2638 min
Become a Media Maven3 Things on Thursday - The expectations clients ignoreIn this quick 3 Things on Thursday episode, I'm going to tell you about the top three expectations that clients ignore. These expectations are set multiple times - during the sales process, onboarding, and throughout our campaigns. Still, people don't want to believe them and they are VERY important. For the expectations clients ignore, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3...
2020-05-2109 min
Become a Media MavenThis is What Built BossBabe to a Multimillion Dollar BusinessIn the episode, you’re going to hear about how the fastest growing online community of ambitious women, BossBabe, grew to a multimillion-dollar business in just two years. Co-founder and President, Danielle Canty, started BossBabe after feeling like she had no freedom and lived her life in 15-minute appointments. With her partner, she built a multimillion-dollar company on different sides of the world with an eight hour time difference She was all in on BossBabe, but had other responsibilities and was still working as a chiropractor, in addition to other businesses, until the en...
2020-05-1930 min
Become a Media Maven3 Things on Thursday - The worst clients I've hadIn this quick 3 Things on Thursday episode, I'm going to tell you about the worst clients I've had. I'm not going to tell you by name. I'm going to tell you by actions. I know I'm preaching to the choir here because a lot of business owners have had clients who do these things. For the worst clients I've had and the things they do to make them the worst, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a...
2020-05-1409 min
Become a Media MavenI Launched a Business in a PandemicYes, I launched a business during a pandemic. It’s something I’ve been waiting three years for someone to create. I guess my impatience got the best of me, so I spent five months working with a team to create it. It’s a software as a service product called Podcast Clout and you can check it out at PodcastClout.com. See how it works here: https://podcastclout.com/how-it-works If you want to grow your brand by being a guest on podcasts, this is for you. Here i...
2020-05-1220 min
Become a Media Maven3 Things on Thursday - How to land a TEDx TalkIn this quick 3 Things on Thursday episode, I'm going to tell you how I landed my TEDx talk in Boca Raton in 2018. Lots of people want to do these talks because it can lead to big things for your brand and your business if you leverage it correctly. (Hello?! Mel Robbins.) For the three things I did to get a TEDx Talk, listen! Watch my TEDx Talk here: https://www.youtube.com/watch?v=tRPDwSSjdOMJoin Christina's newsletter for insider tips on growing your business without ads here.
2020-05-0704 min
Become a Media MavenStarting Local to Build an Online Business with Stacy TuschlSo many people want to go straight to national media coverage right out of the gate. I always tell them to start small, then work their way up. My podcast guest, Stacy Tuschl, tells business owners something similar in business - start local, then go online to go nationwide or even internationally. It’s how she built multiple million-dollar businesses. In this podcast episode, she is sharing three tips on how she started local and grew bigger than ever. Some of the tips we dive into include: Tip #1: Being hyper-focused on...
2020-05-0533 min
Become a Media Maven3 Things on Thursday - How to cut down social media useIn this quick 3 Things on Thursday episode, I'm going to tell you how I am working on cutting down my social media use. I can't totally log off because it's a big part of what I do for work, so I need it BUT I don't want to be one of those annoying people who get sucked in, are never present, and just scroll needlessly for hours. For three ways to cut back on social media use, listen!Join Christina's newsletter for insider tips on growing your business without ads here....
2020-04-3004 min
Become a Media Maven5 Steps to Learn to Like Sales... and be Good at it with Nikki RauschWhen I help you earn media exposure, it won’t do much for your business if you don’t know what to do next. In this podcast episode, Nikki Rausch will show you how to take the leads you generate from PR and move them along the selling staircase. Nikki walks us through the five steps of an authentic selling process in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. And if you hate sales, this episode will teach you how to like it… and be...
2020-04-2835 min
Become a Media Maven3 Things on Thursday - How to read more booksIn this quick 3 Things on Thursday episode, I'm going to tell you how to read more books. I'm a big reader. I read for education and I read for fun. I'm on GoodReads, so follow me there to see what I'm reading. You can also search "bookshelf" on my website to see what I'm reading. For the three ways I read more books, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your...
2020-04-2308 min
Become a Media MavenHow to Build Confidence at Work with Heather MonahanHeather Monahan left corporate America after dealing with a stereotypical “mean girl.” With entrepreneurship, she found that being scared was her green light. Fear meant, “GO!” She learned you needed to act first to get confidence. Confidence isn’t learned. In this podcast episode, she is going to tell us how to act to change a feeling of fear into a feeling of excitement… and what she did to turn a TEDx Talk into a full-time speaking career in a matter of months. But first, we talk about the latest stranger trolling her...
2020-04-2137 min
Become a Media Maven3 Things on Thursday - How to make your kids behave at homeIn this quick 3 Things on Thursday episode, I'm joined by my 7-year-old daughter to tell you how to make your kids behave at home. Because lots of us are working from home with our kids, this is an important topic. For Julianna's and my three tips on how to make your kids behave at home, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3...
2020-04-1604 min
Become a Media MavenInside my Business Model of Working From Home with Independent ContractorsIn this podcast episode, I’m giving you an inside look at my business model - how I work from home, how I hire and pay my team of independent contractors, how we communicate with each other and our clients, and how we make it all work by doing it from home. Some of what I talk about in this episode was inspired by a recent article I wrote in Boss Babe about setting boundaries with your team and coworkers while working from home. Some resources mentioned in this episode: My articles in BossBabe Th...
2020-04-1431 min
Become a Media Maven3 Things on Thursday - How and why to double down on your marketing NOWIn this quick 3 Things on Thursday episode, I'm talking about how and why you need to double down on your marketing NOW. The number of people consuming content on TV and online right is insane. So is the number of people pulling back or pausing their marketing efforts. It's bananas. For my three tips on how to double down on your marketing right NOW, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand...
2020-04-0907 min
Become a Media MavenThe Three Numbers to Look at to Increase Profit and Cut Down Expenses with Danielle HaydenUse “MediaMaven” to get 15% off Danielle’s book or bookkeeping services. Entrepreneurs avoid their numbers and Danielle Hayden’s mission is to take the overwhelm out of accounting and approach your numbers with personality. In this podcast episode, Danielle dives into the top three numbers to look at to increase profit and cut expenses. 1. Don’t just look at your sales, but break the sales numbers down by what’s the best selling and what’s the most profitable. 2. Take a look at your three biggest expenses and ask yourself if it aligns with...
2020-04-0738 min
Become a Media Maven3 Things on Thursday - What NOT to do While You're IsolatingIn this quick 3 Things on Thursday episode, I'm talking about isolation - something all of us are doing if you aren't helping save lives during the COVID19 pandemic. For my three tips on what you should NOT be doing and why, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website...
2020-04-0206 min
Become a Media MavenUsing Free PR, He's Grown Businesses by the Millions with Cameron HeroldUsing free PR, Cameron Herold built businesses by the millions. I first learned about Cameron listening to a popular podcast, How I Built This. I heard the story of how he helped the owner of 1-800-Got-Junk land a feature in Fortune Magazine that skyrocketed the business. People. Time. Money. Those are the three resources every business needs to do something with - not only to earn publicity, but to grow successfully… yes, even in a pandemic. In this episode, you’ll hear about how Cameron helps entrepreneurs make their dreams happen. Ca...
2020-03-3134 min
Become a Media Maven3 Things on Thursday - Working from Home WITH KidsIn this quick 3 Things on Thursday episode, I'm talking about working from home WITH kids. I've been working from home for five years now. Because of the Coronavirus, many of us are doing it with our kids at home. For my three tips on how you can get things done at home with kids, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join...
2020-03-2606 min
Become a Media MavenHow to Start Your Own TV Show with Lisa RemillardTV news has taken a dramatic turn in the last few years. Yes, it’s the hardest media to earn and for that reason, it brings you the most credibility when you leverage it. However, many models are turning into pay to play platforms… and you can get in on it in a way you may have never thought of before - by starting your own TV show. In this episode, I’m chatting with a friend of mine who is a former TV anchor who started her own TV show in Los Angele...
2020-03-2437 min
Become a Media Maven3 Things on Thursday - How to Make Money FastIn this quick 3 Things on Thursday episode, I'm talking about how to make money fast. I used these strategies when I started as a freelancer. I still use some of them as an agency owner as well. For my three tips on how you can make money fast, because many of us need that during these crazy Coronavirus times, listen! How to Become a 6-Figure Freelancer: https://www.mediamavenandmore.com/how-to-become-a-freelancer/ Use LinkedIn for Personal Branding: https://www.mediamavenandmore.com/linkedin-personal-branding/ How to Promote Yourself on LinkedIn...
2020-03-1909 min
Become a Media MavenThree Ways to Write Copy That Sells with Marisa CorcoranTalking about copy should not be boring You have to know how to bring in leads, how to speak to people, how to share your message - that’s copy. People make a lot of mistakes when they write emails, website copy, and post on social media. In this podcast episode, former actress Marisa Corcoran is going to share the three biggest mistakes people make when they write their copy and how to fix them. Your copy will change over time based on your goals and where your business is. Marisa is...
2020-03-1731 min
Become a Media Maven3 Things on Thursday - Working from HomeIn this quick 3 Things on Thursday episode, I'm talking about working from home. I've been doing it for almost five years now. It makes me more productive and happier - at home and in business. For my three tips on how you can do the same at home, listen!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
2020-03-1206 min
Become a Media MavenHow I Went From TV to PRI worked in TV as a reporter and anchor for 10 years. After having a couple of kids, and many PR agencies NOT hiring me, I finally got a job at a PR agency. It only lasted six months because the working environment was terrible. That’s when I started working as a “professional freelancer” and accidentally started building a team that led to the agency I have today. I worked with a variety of business coaches, found clients in different places, and I’m sharing it all in this episode.Join C...
2020-03-1038 min
Become a Media MavenShe Tripled her Teachers Salary in One Year Working From HomeLike many moms, Micala Quinn got tired of the rushing routine to get her kids to daycare then go to a job she didn’t want to be. After struggling for eight months to make a work from home side hustle work, she started using Facebook groups as a lead generation tool. Quickly, she tripled her teacher’s salary working a fraction of the hours she worked as a teacher. Now, she helps other moms make money from home. Some resources mentioned in this episode: Micalaquinn.com @Micala.Quinn on Inst...
2020-03-0338 min
Become a Media MavenCreating a Sales and Marketing Strategy with Scott ThalerThe complexity level of what we need to do in marketing is much greater. It used to be a world of what message are we going to get to them. Now, you need to connect and keep the lines open so you have two-way communication. For the first time in advertising (and marketing) history, we are on a two-way street with communication. Scott Thaler is a marketing and advertising executive who has worked with some of the biggest brands in the world. In this podcast episode, he talks about how paid...
2020-02-2538 min
Become a Media MavenHow to Finally Take Action on a Business Idea with Scott VoelkerScott Voelker is back on the Become a Media Maven podcast to talk about how people can finally take action on a business idea, even if they’re scared. In his book, The Take Action Effect, he talks about the many businesses he started and how his mindset and hard work played a big part in his success. Scott talks about the safety nets he hung to fall back on while he carved out time to work on his side hustles. These five steps will get you started: 1. Side hustle.
2020-02-1835 min
Become a Media MavenInside my (Expensive) Instagram Giveaway ExperimentI participated in not one, but two Instagram giveaways. I did it or two reasons - one, to tell you all about what happened on the Become A Media Maven podcast and two, to experiment. First, I teamed up with Kris Jenner. Then, I teamed up with Scott Disick. In this podcast episodes, I’m sharing how many followers I gained, how many I lost after the giveaway winner was announced, and what it did for my engagement rate, reach, impressions, profile visits, and link clicks months later. I also talk about what I...
2020-02-1129 min
Become a Media MavenThe Woman Who Took Down Dirty John with Terra NewellToday, I’m talking to the woman who took down the real Dirty John. Dirty John was a wildly popular True Crime podcast turned Bravo TV hit. In this episode, you’re going to hear how Terra Newell took down the man who stalked and harassed her and her family and how she ended up killing him in self-defense. Today, about three years later, Terra is talking about the months leading up to the deadly attack, how she fought for her life, and what’s she’s doing today to help other women.Join Chr...
2020-01-2852 min
Become a Media MavenHow to Pitch Podcasts Looking for Guests with Angie TruebloodAll forms of media are important, but today, there is no better or quicker way to grow your personal brand and see an ROI than being a guest on a podcast. Angie Trueblood, the host of the Go Pitch Yourself podcast, talks about the biggest mistakes people make when they pitch themselves to be a guest on a podcast, including things like not personalizing the pitch for who they are pitching and paying attention to the first sentences in your pitch because it could make or break your chance. In the podcast space, we as...
2020-01-2136 min
Become a Media MavenHow to Relieve Stress in Work and Life with Randy SpellingRandy Spelling helps people make their lives better. These days happiness has become a catchphrase. Things are so fast-paced these days that from the moment our eyes open - the scrolling and “here’s what I have to do” lead to you never fully being present because there’s always a “what’s next?” From when we wake up, we start the stress and worry about what’s going to happen and what may never happen. The mind is problem solving all the time. It’s not needed. In this podcast episode, Randy will share how he...
2020-01-1433 min
Become a Media MavenWhat it's Like Working in Public RelationsIf you ever wondered what I do all day, I'm going to tell you a little bit about what it's like to work in public relations. I don't say I work in public relations. I actually don't like that term. Public Relations. If we're going to get super specific, I do more media relations than public relations, but I'm going to tell you what a day in the life is like. I'm going to tell you what it's like for somebody who works in PR and really what the heck we do all...
2020-01-0712 min
Become a Media MavenHow Media Coverage Will Build Your Business with Marta SpirkToday, we’re talking to one of my media mentoring clients! After being a stay at home mom to TRIPLETS, she started working as a health coach, then pivoted to encouraging women, focusing on moms - specifically self-esteem for moms. “I needed to start doing this for me. I’ve evolved as a person and I’ve changed what I need and that’s who I’m serving,” Marta Spirk said. “I needed something for myself. Moms need to do something outside of motherhood.” In this episode, Marta is going to share how she started her bu...
2019-12-1738 min
Become a Media MavenHow to be a Good Executive Assistant... and Hire One Too with Jess LindgrenThere is so much talk about virtual assistants, or VAs, but many people don’t know what they may really need is an executive assistant. Jessica Lindgren has been working as an executive assistant for 15 years - supporting C-Suite executives and now working very closely with my mentor, Pat Flynn. In this episode, Jessica dives deep into what she does, how to land a job as an executive assistant, and what to look for when it’s time to hire one yourself. So how do you know when you need a high-level powerhouse to b...
2019-12-1031 min
Become a Media MavenHow to Mother Like a Boss at Home and at Work with Kendra HennessyTo find out how to get your start and answer the question, “What do I do now?” listen to this podcast episode with Kendra Hennessy from the popular podcast, Mother Like A Boss. Kendra shares the biggest problems moms make at home and at work. From dropping out of college and starting a cleaning company with no business knowledge, she has grown her business to multiple streams of income and is sharing step by step how she’s done it. So, get ready to say goodbye to excuses and hello to problem solving.J...
2019-11-1935 min
Become a Media MavenAsk Me Anything PART 2I’m taking over my microphone AGAIN today for part two of “Ask Me Anything”. This was just going to be one episode, but because I got so many questions, I turned it into two episodes. Some of the questions I answer has to do with brainstorming newsworthy ideas; making those first media contacts; how to keep a consistent pipeline of leads; the microphone I use for my podcast; how I landed a TEDx Talk; how my big why keeps me motivated; and so much more. Join Christina's newsletter for insider tips on growin...
2019-11-1250 min
Become a Media MavenHow to Stop Wasting Money on Facebook Ads with Monica Louie - 33Monica Louie is my go-to Facebook ads expert. After hiring multiple people to run my ads, she is the real deal. Trust me. In this episode, Monica is going to break down the three biggest mistakes most people make when they start running Facebook ads. She’s also going to walk you through the six things you need to do to set up your first, successful Facebook ad campaign… and she’s taking you step by step. Make sure you sign up to join Monica and me for her masterclass at MoniceLouie.com/Christ...
2019-04-0943 min
Become a Media MavenSMART Goal Setting - 20In the first Become a Media Maven podcast episode of 2019, I’m talking about goal setting. SMART goal setting. I’m breaking down how I set my goals and break them down to ensure every last task gets put in my calendar… because if it’s not in the calendar, it’s not getting done. Resources mentioned in this episode: Christina’s Bookshelf SMART Goal Setting Worksheet Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.Join Christina's...
2019-01-0827 min
Become a Media MavenSmall Business Technology Needs with Heather Stafford - 19In this episode, Heather Stafford merges two things together - strategy and technology. She breaks down small business technology needs to help you automate your exposure. Without certain technology in your business, you will fail. Heather’s mission is to ensure that doesn’t happen. Pulling metrics and analyzing numbers is her sweet spot. If it’s not yours, ignoring it is no longer an excuse. If you’re not good at tech, you need to start with the basics… and that’s what Heather does in this episode of the Become a Media Maven podcast....
2018-12-1838 min
Become a Media MavenHow to Get Media Coverage - 001Welcome to the first episode of Become a Media Maven, a podcast by TV veteran Christina Nicholson. It's for small business owners who need a little help with their marketing strategy to earn big-time publicity. In this episode, Christina shares her view of public relations from both sides of the camera. In this episode, I'm going to tell you why I started this podcast and go straight into some media mentoring. I want to tell you how to start getting media coverage. I'm going to share strategies you can implement today and take y...
2018-08-2032 min