Shows
The TransAtlantic EntrepreneurLe syndrome du meilleur produitDans cet épisode, Christina Rebuffet-Broadus aborde le défi auquel font face les entreprises européennes qui tentent de vendre leurs produits sur le marché américain. Elle explique que même si un produit est techniquement supérieur et moins cher, cela ne garantit pas le succès. Les acheteurs américains évaluent également le risque associé à un changement de fournisseur et cherchent des preuves de la fiabilité et de la sécurité de la transition. Christina propose des stratégies pour transformer cette différence en un avantage compétitif, en mettant l'accent sur la sécurité, la...
2026-02-1818 minThe TransAtlantic EntrepreneurLe CRM plein de "contacts"Dans cet épisode, Christina Rebuffet-Broadus aborde les défis de la prospection sur le marché américain, en mettant en lumière les différences culturelles et les stratégies nécessaires pour réussir. Elle souligne l'importance de créer de la crédibilité rapidement et de comprendre les attentes des prospects américains. Les entreprises doivent aller au-delà des simples listes de contacts et développer des approches stratégiques pour ouvrir des portes et établir des relations.Pour voir comment nous pouvons vous connecter avec des clients, partenaires et distributeurs sur le marché US...
2026-02-1119 minThe TransAtlantic EntrepreneurLe pari à 200 000$Dans cet épisode, Christina Rebuffet-Broadus aborde les défis que rencontrent les entreprises françaises lors de leur expansion sur le marché américain, en particulier en ce qui concerne le recrutement de commerciaux.Elle met en lumière les coûts élevés associés à l'embauche d'un VP Sales américain et souligne l'importance de valider le marché avant de prendre des décisions coûteuses. Christina propose des alternatives au recrutement direct et encourage les dirigeants à réfléchir à leurs besoins réels avant de s'engager financièrement.TakeawaysLe r...
2026-02-0412 minThe TransAtlantic EntrepreneurLe mirage américainDans cet épisode du podcast Transatlantic Entrepreneur, Christina Rebuffet-Broadus aborde les défis auxquels sont confrontées les entreprises européennes qui souhaitent pénétrer le marché américain. Elle souligne que le marché américain n'est pas une entité unique, mais qu'il se compose de différents États ayant chacun leur propre dynamique. La conversation met en évidence les idées reçues courantes, les obstacles tels que l'invisibilité commerciale, l'impuissance opérationnelle et les malentendus culturels, et offre un aperçu des stratégies efficaces pour pénétrer le marché. Christina encourage l...
2026-01-2824 minThe TransAtlantic EntrepreneurCES 2022 : Comment savoir si un prospect américain est vraiment intéressé (Le test infaillible)Vous pensez avoir cartonné parce que tout le monde vous a dit que votre produit était "Amazing" ? Attention au réveil difficile. La culture américaine évite le conflit et le "Non" direct. Beaucoup de vos "leads" ne sont que de la politesse.Dans l'épisode 6, je vous donne la méthode radicale pour tester le sérieux d'un prospect sur le stand. Découvrez comment utiliser la prise de RDV non pas comme un outil d'agenda, mais comme un filtre de qualif...
2025-12-1902 minThe TransAtlantic EntrepreneurNetworking au CES : Pourquoi les meilleurs deals se signent dans la file du taxiVous pensez que le business s'arrête à 18h à la fermeture du Convention Center ? Erreur ! Aux États-Unis, le "Off" est aussi important que le "On".Dans cet épisode 5, je vous explique pourquoi le "Likeability factor" (le fait d'être sympa) est crucial pour réussir aux USA. Découvrez comment transformer les moments d'attente et les soirées en opportunités business, sans passer pour un vendeur désespéré.Dans cette vidéo :L'importance du networking informel à Las Vegas.Comment briser la glace sans parler boulot tout de suite.Pourquoi être a...
2025-12-1801 minThe TransAtlantic EntrepreneurCES 2026 : Comment éconduire poliment un visiteur qui n'achètera jamaisLe CES est rempli de curieux, de touristes et de chasseurs de goodies. Le piège ? Rester coincé dans une conversation inutile par pure politesse, pendant que vos vrais prospects passent sans s'arrêter. Dans l'épisode 4 de la série Objectif CES 2026, on déconstruit le mythe de la "politesse" en business. Je vous enseigne l'art du "Release" : comment mettre fin à une discussion stérile avec élégance et professionnalisme, à l'américaine. Points clés de l'épisode : *Pourquoi "T...
2025-12-1702 minThe TransAtlantic EntrepreneurProspecter sur un salon : Comment stopper un visiteur en 10 secondesComment arrêter un visiteur pressé dans les allées du CES sans être agressif ? Oubliez le classique "Can I help you?". Ça ne marche plus.Dans cet épisode 3 de la série Objectif CES, je vous donne la phrase exacte (le "Hook") à utiliser pour qualifier un prospect en moins de 30 secondes. C'est une technique directe, respectueuse du temps de l'autre, et redoutablement efficace aux États-Unis.Ce que vous allez apprendre :Pourquoi attendre derrière votre comptoir est une stratégie perdante.La "Règle des 10 secondes" pour capter l'att...
2025-12-1602 minThe TransAtlantic EntrepreneurSur votre stand CES : L'erreur d'attitude qui fait fuir les visiteurs américainsSend us a textLe CES est un marathon, et la fatigue est votre pire ennemie. Mais saviez-vous que s'asseoir ou parler français entre collègues sur votre stand envoie un signal désastreux aux prospects américains ?Dans l'épisode 2 de ma "CES Success Series", on parle de votre langage corporel (Le fameux "Body language" en anglais). Je vous partage une astuce simple mais radicale pour signaler que vous êtes "Open for Business" et multiplier le trafic sur votre stand, même quand vous êtes épuisés.Au programme...
2025-12-1502 minThe TransAtlantic EntrepreneurCES 2026 : Arrêtez de vendre la "French Touch" (Faites ceci à la place)Send us a textVous exposez au CES de Las Vegas cette année ? Félicitations ! Mais attention à l'erreur n°1 des entrepreneurs français : commencer votre pitch par votre nationalité.Dans ce premier épisode de ma "Objectif CES", je vous explique pourquoi les acheteurs américains se fichent que vous soyez une "start-up française" et ce qu'ils veulent entendre à la place pour s'arrêter à votre stand.Dans cet épisode, vous découvrirez :Pourquoi l'argument "Made in France" peut jouer contre vous (support, fuseau horaire).La structure de pitch inversée...
2025-12-1403 minThe TransAtlantic EntrepreneurComment Waga Energy a percé aux USA : La vraie histoireAujourd’hui, je reçois deux poids lourds de la cleantech française : Mathieu Lefebvre, cofondateur et directeur général de Waga Energy, et Guenaël Prince, CEO de la filiale US. Dans cet épisode du podcast The TransAtlantic Entrepreneur, on plonge dans les coulisses d’une vraie success story française qui a réussi à s’implanter durablement sur le marché américain, dans un secteur ultra exigeant : le gaz renouvelable produit à partir des décharges (RNG, biométhane, landfill gas).Avec Mathieu et Guenaël, on parle très concrètement de comment une PME franç...
2025-11-1955 minThe TransAtlantic EntrepreneurUSA : Les erreurs juridiques qui coûtent (très) cher aux entreprises françaisesSend us a textDans cet épisode du TransAtlantic Entrepreneur, j’accueille Deborah Anne Nilson, avocate américaine et fondatrice du cabinet The Nilson Law Group PLLC à New York, un cabinet bilingue français/anglais spécialisé dans l’accompagnement des entreprises étrangères (notamment françaises) qui s’implantent aux États-Unis.Avec ses 40 ans d’expérience juridique, Deborah partage avec moi les erreurs les plus coûteuses que font les entreprises françaises aux USA, et surtout comment les éviter.On parle de contrats américains, de droit du travail, de risques juridiques, mai...
2025-11-0449 minThe TransAtlantic EntrepreneurDe Paris à NYC : comment Marion Siboni a réuni 6K femmes STEMSend us a textDans cet épisode du TransAtlantic Entrepreneur, j’ai le plaisir de recevoir Marion Siboni, fondatrice de La Crème de la STEM, un réseau unique qui connecte et propulse les femmes fondatrices en tech et sciences vers le succès international.Marion est une business developer hors pair, passée par Cisco, MongoDB et Techstars, aujourd’hui mentor pour le Département du Commerce américain, South by Southwest et SelectUSA.Elle a bâti une communauté de 6 000 femmes en STEM à New York en seulement 18 mois, tout en accompagnant d...
2025-10-1044 minThe TransAtlantic EntrepreneurCe que tout fondateur français doit savoir avant de signer aux États-Unis, avec une avocate à NYCSend us a textDans cet épisode, je reçois Emilie Ayoob, avocate franco-américaine à New York, pour faire le point sur les erreurs juridiques les plus fréquentes des startups françaises aux USA et comment les éviter.On parle :✅ de contrats mal compris✅ d’embauches multi-états mal cadrées✅ et de la culture juridique américaine que trop de fondateurs sous-estiment.🎧 À écouter avant de signer quoi que ce soit aux US !Pour connecter avec Emily et être accompagné sur les aspects juridiques de votre projet aux U.S. : Sur Linke...
2025-06-1143 minThe TransAtlantic EntrepreneurBIG Changes Starting This Thursday!Send us a textWhy I'll be doing episodes in French starting later this week, for both strategic and personal reasons... and for how long! 00:00Introduction and Personal Update02:26Transition to French Content05:23Understanding the French Market07:49Personal Commitment to French Entrepreneurs------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #Vendr...
2025-06-0909 minThe TransAtlantic EntrepreneurGROS changement qui arrive ce jeudi !Send us a textPourquoi je bascule ma chaine et mes podcasts en français à partir de ce jeudi, pour des raisons aussi stratégiques que personnelles. 00:00Introduction au changement de langue du podcast02:53Raisons stratégiques derrière le choix de la langue05:59L'importance de la culture française dans l'entrepreneuriat08:49Adaptation au marché américain et valeur ajoutée11:39Conclusion et invitation à suivre l'évolution------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qu...
2025-06-0912 min
SPEECH SOCIETY - Le podcast Prise de parole en public qui booste le charisme et la confiance des femmes dirigeantes et conférencièresHors-série avec Christina Rebuffet-Broadus : Réussir entre deux cultures, leçons de leadership d'une entrepreneuse US en France🎙️ Réussir entre deux cultures : les leçons de leadeership d'une entrepreneuse et conférencière US en FranceEt si parler en public en anglais, pitcher son activité à l’international ou convaincre un client américain devenait un atout stratégique — même (et surtout) quand on est une femme, introvertie, ou peu sûre de sa légitimité ?C’est le pari — et la mission — de Christina Rebuffet-Broadus, entrepreneuse américaine installée en France, que je reçois ce mois-ci dans Speech Society. Fondatrice de Transatlanti...
2025-05-3046 minThe TransAtlantic EntrepreneurDaniel Dozier of JobsOhio explains the underestimated allure of Ohio for French entrepreneurs—---------------Think the best place to launch in the U.S. is New York or Miami? Think again. In this episode, Daniel Dozier from JobsOhio reveals why French founders are overlooking one of the most strategic, cost-effective, and business-friendly states in America. From financial incentives to unbeatable logistics, discover what makes Ohio a serious contender, and how to access free (Yes, FREE!), insider support to make your U.S. setup easier, faster, and smarter.🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.—...
2025-05-2336 minThe TransAtlantic EntrepreneurHow to Network in the U.S. Without Feeling Pushy or DesperateSend us a text→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------Most European founders network in the U.S. like they’re chasing clients—and it doesn’t work. In this episode, you’ll learn how to flip your approach, build win-win relationships, and unlock the kind of strategic connections that actually grow your business.—...
2025-05-0810 minThe TransAtlantic EntrepreneurWhat French Entrepreneurs Miss When Entering the U.S. Market: Interview with Stephanie LiotIn this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City.We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough.Stephanie shares her personal story of moving to New York, what surprised her most, and what she's learned from working with dozens of French startups trying to grow in the...
2025-04-2334 minThe TransAtlantic EntrepreneurPierre Gaubil knows what U.S. clients expect and how to deliver it. What you need to know…Send us a text→ Struggling to get U.S. clients? Go here: https://transatlantia.com/transatlantic-entrepreneur-webinar→ Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------What does it really take for a European startup to succeed in the U.S. market? In this episode, the one and only Pierre Gaubil shares hard-won advice from 17 years in Silicon Valley. From mindset shifts to pitch mistakes, learn what European founders need to rethink, and how to adapt fast to win American clients and investo...
2025-04-1652 minThe TransAtlantic EntrepreneurHow to stand out in the U.S. market, as a French entrepreneur?Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helped European entrepreneurs land multimillion-dollar deals, build authority, and scale successfully in the U.S. market. If you want to stop guessing and start winning U.S. clients, this is for you.—---------------If...
2025-04-0309 minThe TransAtlantic EntrepreneurThe 5-step blueprint for standing out and succeeding in the U.S. marketSend us a text→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helpe...
2025-03-1910 min
Reactor PodcastThe $8 Billion Playbook: How European Startups Can Win in the U.S. - Christina Rebuffet-Broadus - TransatlantiaExpanding to the U.S. is every ambitious European founder’s dream—but most burn cash, stall deals, and underestimate the market.In this episode of Reactor, I sit down with Christina Rebuffet-Broadus, U.S. growth expert and CEO of Transatlantia, to break down the exact strategies European startups need to scale, sell, and thrive in America.💡 What you’ll learn in this episode:✅ Why copy-pasting your European strategy to the U.S. is a recipe for failure✅ The biggest min...
2025-03-061h 16The TransAtlantic EntrepreneurHow he’s turning tech CEOs into global giants: Interview with Jerome Gilleron, tech influencerSend us a textIf you want to hear how Jerome turns tech CEOs into global leaders, listen to his Reactor Podcast. If you want to get tips and invaluable, good startup news every week to stay on top of the game, sign up to his newsletter on Substack. And if you want to work with Reactor Media to be seen as a global leader in your field, click here to learn how. → Want to get American clients? Go he...
2025-03-051h 26
MANAGER L'ODYSSÉEMANAGER L'ODYSSÉE - Management : le style franco-américainChristina Rébuffet-Broadus, spécialiste interculturelle, nous éclaire sur les
différences de management entre la France et les États-Unis. Prise de
décision, feedback, spécialisation, hiérarchie… elle partage ses conseils pour
mieux naviguer entre ces deux cultures.
2025-02-2727 min
MANAGER L'ODYSSÉEMANAGER L'ODYSSÉE - Management : le style franco-américainChristina Rébuffet-Broadus, spécialiste interculturelle, nous éclaire sur les différences de management entre la France et les États-Unis. Prise de décision, feedback, spécialisation, hiérarchie… elle partage ses conseils pour mieux naviguer entre ces deux cultures.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
2025-02-2727 minThe TransAtlantic EntrepreneurWhy American Clients Aren’t Choosing You (and 3 Ways to Fix It)Send us a text→ Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are p...
2025-02-1913 minThe TransAtlantic EntrepreneurEuropean Entrepreneurs: Fix These 3 Pitching Mistakes NowSend us a text------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA
2025-02-0612 minThe TransAtlantic EntrepreneurHow a Danish Entrepreneur Cracked the US Market: Lessons from Jannik LawaetzSend us a textJoining us today is Jannik Lawaetz, the CEO and Founder of LuggageHero and HotelsHero, innovative companies transforming the way travelers and hotels manage luggage storage. With over 8 years of experience and more than a million bags stored worldwide, Jannik has been at the forefront of creating smart, self-service solutions that improve efficiency and guest satisfaction for hotels in 40 countries. His mission is to modernize the hospitality industry, making it both guest-centric and operationally seamless.Connect with Jannik on LinkedIn: https://www.linkedin.com/in/dklawaetzLe...
2025-01-2452 minThe TransAtlantic EntrepreneurIncrease your sales by attracting the right target American clientsIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion...
2025-01-0813 minThe TransAtlantic EntrepreneurHow to Attract U.S. Clients: 5 Proven StepsIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years...
2024-12-1808 minThe TransAtlantic EntrepreneurHow to Build Authority in the U.S. Market and Stand OutIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generat...
2024-12-0416 minThe TransAtlantic EntrepreneurWhy I'm Changing the Name of My Business & This PodcastSend us a textIn this episode, I’m thrilled to share some big news: I'm changing my business name from American Market Alchemist to Transatlantia!And the American Market Alchemist podcast is becoming The TransAtlantic Entrepreneur podcast! This change marks an exciting new chapter, one that reflects my vision for empowering European entrepreneurs to thrive in the American market.I’ll take you behind the scenes of why I made this decision and what it means for the future of our work together. Y...
2024-11-2314 minThe TransAtlantic EntrepreneurHow Staying Quiet is Hurting Your U.S. Business GrowthIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to America...
2024-11-2011 minThe TransAtlantic EntrepreneurWhy European Entrepreneurs Fail to Attract American ClientsSend us a text→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. Over the past 20 years, I’ve help...
2024-11-0609 minThe TransAtlantic EntrepreneurMaster the American Client Persona and Boost Your RevenueSend us a text→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. Over the past 20 years, I’ve help...
2024-10-2314 minThe TransAtlantic EntrepreneurThe #1 Mistake You’re Making With US ClientsSend us a textAre you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching the...
2024-10-0217 minThe TransAtlantic EntrepreneurStop underselling yourself: How to pitch US clients with confidenceSend us a textAre you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coachi...
2024-09-1816 minThe TransAtlantic EntrepreneurAmerican Ideal Client Persona (ICP)Send us a textTo crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business outcomes, so it is essential to strike a balance between directness and politeness. Defining your American ideal client persona is the foundation for success in the US market.------🇺🇸💰Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to hel...
2024-09-0411 minThe TransAtlantic EntrepreneurHow to Attract American Clients to Your European BusinessSend us a textLearn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster.I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year.📣📣📣Join me on August 28 for an intimate interactive workshop, where I'll take you through these steps and how you can apply them to your own business. It's free, but spots are limited to keep the event smal...
2024-08-2111 minThe TransAtlantic EntrepreneurI want to know...Send us a textQuick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business. And I need your help, because I can’t read your mind (Elon Musk hasn't made that possible... yet ;-)If you...
2024-08-1405 minThe TransAtlantic EntrepreneurDo eco-friendly products work in the USA? Interview with Guillaume Linossier, founder of Saola ShoesSend us a textThis week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market.What we talk about in this episode:Eco-friendly business success: Guillaume's passion for sustainable manufacturing and wildlife preservation can make your business more attractive to American clients.Regional differences: Discover how the perception of eco-friendly products varies across the US, with surprising ma...
2024-08-0628 minThe TransAtlantic EntrepreneurWorking in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To ThinkSend us a textI have a special place in my heart for European entrepreneurs who have gone to live and work in the USA.We have switched places!I moved from the USA to France.They moved from Europe to the USA.So we always have a lot of things in common.This week, I have the great pleasure of interviewing Maartje Bakker.If you don't know Maartje, you should follow her on LinkedIn NOW.She is an inspiration and a role...
2024-07-1646 minThe TransAtlantic EntrepreneurMy Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!]Send us a textIn this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keywordswork organization, business growth, clients, goals, ideal repeatable weekTakeawaysSummer is a good time to re-evaluate and rede...
2024-07-1017 minThe TransAtlantic EntrepreneurAI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of HumanlinkerSend us a textThibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/Connect with Thibault at https://www.linkedin.com/in/tbrioland/If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on:
2024-07-0344 minThe TransAtlantic EntrepreneurLinkedIn for Lead Generation, with James Donovan of Nine Two MediaSend us a textIn this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepreneur in the US. TakeawaysOptimizing LinkedIn profiles is crucial for showcasing authority and generating...
2024-06-2630 minThe TransAtlantic EntrepreneurOptimize your online presence to attract American clients to your service businessSend us a textIn this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, and minding cultural and language considerations. Not to mention one of my favorite points: the importance of clear and conc...
2024-06-1920 minThe TransAtlantic EntrepreneurThe Importance of ROI in Selling AI Solutions to AmericansSend us a textFranziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took. She discusses the challenges and opportunities of working with traditional industries...
2024-06-1229 min
Mes premières fois dans l'entrepreneuriat#94 - Christina Rebuffet-Broadus : Rien n’est facile mais rien n’est impossibleChristina est une Américaine qui vit à Grenoble depuis maintenant de nombreuses années.Elle n’aurait jamais imaginé se lancer dans l’aventure entrepreneuriale.Au départ elle souhaitait être prof et enseigner tranquillement ses connaissances.Et puis des opportunités se sont présentées et elle n’a pas hésité à les saisir.Christina a vécu de nombreuses complications pour son lancement.Notamment avec les organismes de formations qui ne cessent de faire évoluer leurs process.Aujourd’hui elle a su s’adapter et son business grandi de jour en jour.
2024-06-1148 min
Leader AdvocacyLeader Advocacy rencontre avec Christina Rebuffet BroadusLeaderAdvocacy.com pour son épisode n°19 Patrice Hillaire rencontre Christina Rebuffet Broadus. Pour ce nouvel épisode du podcast Leader Advocacy j'ai pu interviewé Christina Rebuffet Broadus qui nous dévoile 𝐬𝐚 𝐯𝐢𝐬𝐢𝐨𝐧 𝐝𝐞 𝐥𝐚 𝐩𝐫𝐢𝐬𝐞 𝐝𝐞 𝐩𝐚𝐫𝐨𝐥𝐞 𝐞𝐧 𝐥𝐢𝐠𝐧𝐞, 𝐝𝐞 𝐥'𝐞́𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐝𝐞𝐬 𝐫𝐞́𝐬𝐞𝐚𝐮𝐱 𝐬𝐨𝐜𝐢𝐚𝐮𝐱, de la différence de prise de parole entre les réseaux anglophone et francophone, et de la facebookisation de LinkedIn...Christina vous conseille de suivre :Myriam Cohen-Welgryn Worldwide President L’Oreal Dermatological BeautyLionel Clément Consultant en stratégie d'entrepriseLa chaine youtube de Christina est ici Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
2024-05-2828 min
Le SporPreneur : le podcast des entrepreneurs ambitieux qui veulent structurer et scaler leur business#10 - Christina Rebuffet-Broadus "Grossir à tout prix, ce n'est pas ce que je recherche"Aujourd'hui, j'ai l'immense plaisir une des entrepreneures les plus inspirantes que je connaisse : Christina Rebuffet-Broadus. Nous nous connaissons depuis plus de 10 ans, alors que nous n'étions que des bébés entrepreneurs. Et pendant ces 10 années, j'ai pris énormément de plaisir à suivre son parcours. Aujourd'hui, Christina a créé un programme d'accompagnement à destination des entreprises qui souhaitent percer sur le marché américain : American Market Alchemist. Dans cet épisode, elle revient sur : son parcours entrepreneurial, et notamment la création de son organisme de formation "Business English with Christina"Son choix de r...
2024-05-2749 minThe TransAtlantic EntrepreneurMastering the 1:1 Business Pitch: Why Less is MoreSend us a textBefore we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch-----------------------------Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting. Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a one-to-one setting. Instead, engage in a dialogue with the potential client, ask questions, and li...
2024-05-1511 minThe TransAtlantic EntrepreneurThe 2 Types of Pitch that Every Entrepreneur NeedsSend us a textANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?"Click here to save your spot today----------------------------------There are two types of pitches that every entrepreneur needs to master: 1. the social pitch 2. the planned pitch.
2024-05-0814 minThe TransAtlantic EntrepreneurMy story: From Mississippi to Grenoble + doing business in the US when you're FrenchSend us a textI'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out! We discuss the differences between the French and American mindsets, the challenges French entrepreneurs face when e...
2024-05-0135 minThe TransAtlantic EntrepreneurBuilding Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut SensingSend us a textTristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France. Tristan and his company are based in Grenoble, but they both have a strong connection to the US, and that's what we'll talk about. He discusses the impact of climate change on outdoor activities and the motivation behind his mis...
2024-04-2434 min
Reactor PodcastEpisode 001 Reactor Podcast Christina Rebuffet-Broadus US Market, Marketing and DeeptechChristina Rebuffet-Broadus is a coach and consultant specialized in helping European companies successfully land in the USA.She has helped dozens of deeptech and climate companies and she is sharing with tips about personal branding, how to finally reconciliate tech and sales and sharing her experience of entrepreneurs and with companies from Grenoble.Find Christina on social media in her newsletter:Newsletter: https://www.christinarebuffetcourses.fr/american-market-alchemistLinkedIn: https://www.linkedin.com/in/christinarebuffetbroadus/Here are the references mentioned during the episode :Vincent Bligny https://www.linkedin.com/in/vincent-bligny/...
2024-04-1837 minThe TransAtlantic EntrepreneurInterview with Sylvain Perret: "5 VExpensive Mistakes I've Seen by French Entrepreneurs in the USA"Send us a textI'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA . In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make. He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business with Americans, you need to listen to thi...
2024-04-1739 minThe TransAtlantic EntrepreneurThe US Prospection Problem You Didn't Know You HadSend us a textMany European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work. However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and concise, and focus on building trust and relationships.Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the value proposition of products or services, and revamping LinkedIn profiles. By understanding the di...
2024-04-1010 min
The TransAtlantic EntrepreneurLinkedIn to Get U.S. Clients: 5 Mistakes by European EntrepreneursEuropean entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
2024-04-0317 min
The TransAtlantic EntrepreneurNEW! The American Market Alchemist PodcastSend us a textI'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me reach more ambitions entrepreneurs who need help going into the American market. A 5-star rating, a comment, a share... all of those will greatly encourage and support this...
2024-03-2602 min
Entreprendre à l'étrangerEntreprendre à l'étranger #53 - Christina Rebuffet-broadus - Le marché américainChristina, c'est un accent qui chante mais c'est aussi une expertise du marché américain hors-pair.
À la tête d'une agence de 16 personnes repartie sur 9 pays, elle accompagne les entreprises francophones à appréhender et s'installer sur le marché US.
À mon micro, elle m'explique les différences culturelles, linguistiques que peuvent rencontrer les entreprises outre Atlantique.
Cette échange ne serait rien sans quelques anecdotes percutantes.
Pour suivre l'actu de Christina :
👉🏾 Son profil LinkedIn
👉🏾 Son Linktree
👉🏾 Le site Internet
👉🏾 Sa chaîne Youtbe
Merci à Cyril-Mickael Call...
2023-04-2458 min
English For LifeEpisode 18 - Christina Rebuffet-BroadusWhat is your greatest challenge with English? I asked this question to Christina Rebuffet-Broadus. Her Youtube channel "Business English with Christina" has had over 14 000 000 views and over 400 000 followers. She is a neuro language coach, a business English specialist, and the owner of Business English with Christina. She has over 18 years of experience teaching English to adults. She says it comes down to confidence. I have had a similar experience with my clients. What do you guys think?
2022-12-2128 min
The Anhedonic Headphones PodcastGoogling Penis Songs
WE BACK BABY! In the first episode of a whopping fifth season, and the milestone 25th episode overall, your favorite podcast host Kevin welcomes old friend and illustrious guest Danielle Jackson to the virtual building, where the two of them chop it up about boy bands and pop music, spreadsheet playlists, and phallic artwork, among other things.
For additional information about the verbose and depressive music website Anhedonic Headphones, click here!
Episode Musical Credits:
Opening Theme Music- "Flava In Ya Ear" (Instrumental); written by Osten Harvey Jr, Cr...
2021-05-211h 37
You Don't Say?!Guest Interview: Christina from Speak English with ChristinaAbout this episode:
Welcome to "You Don't Say?!" the podcast for English learners about life around the world, cultural differences and things that have surprised us on our travels. On today’s episode we have another special guest, Christina Rebuffet-Broadus creator of Speak English with Christina. Christina is from the USA but has been living in France for 15 years. She coaches managers, executives, and entrepreneurs to grow their business, and feel confident speaking English.
Some topics we’ll discuss:
Being fluent, what does it even mean?
The most common things that English learners misunderstand abou...
2020-11-2719 min
TEFL CommuteSeason 2 Episode 4: PhotocopyIn this episode Lindsay and Ceri talk all things photocopy. They explore everything from their photocopying pet hates through to schools policies to copying. They even discuss how and when the photocopier came into being. Elsewhere in the podcast you'll find some more Facebook wisdom and we exile Christina Rebuffet-Broadus to the Dessert Island.
2015-11-0133 min
TEFL CommuteSeason 2 Episode 4: Photocopy
In this episode Lindsay and Ceri talk all things photocopy. They explore everything from their photocopying pet hates through to schools policies to copying. They even discuss how and when the photocopier came into being. Elsewhere in the podcast you'll find some more Facebook wisdom and we exile Christina Rebuffet-Broadus to the Dessert Island.
2015-11-0133 min