Shows
The Climate Story ProjectVoices from Climate Week NYCThis Climate Week NYC, we invited the public to tell us their climate story. Welcome to The Climate Story Project. We recorded climate stories at Pioneer Works and the American Museum of Natural History. This stories features voices from:Susan BeischelSarah CareyTopher DeanBrad EinsteinGabriel FlorenzDiane GonzalezChris GuillotHelene HetrickKristin KagetsuDavid LevaiDavid OhanaAnna RavenscroftDennis RamdahinKara Schitling...
2025-10-0909 min
Taco the TownEpisode 208: TAKO TAKO! On Location! (w/ TART PARTY's Kate Haugan & Christina Schafer & Ricky Torres from Tako Tako)T3 is back at it checking out another new taco spot in the city of taco fountains! This week Dave and his guests KATE HAUGAN & CHRISTINA SCHAFER from the TART PARTY Podcast enjoy the tasty tacos at TAKO TAKO, a new Sonoran Taco spot on State Line!! Kate & Christina tell us all about their KC Food-centric podcast and even give us the inside scoop on some of their most recent favorite Kansas City Restaurants & Meals! Kate gives us the skinny on her recent Head Massage & Accidental Boob Massage while Christina tells us her Taco Origin Story (Growing up in...
2024-11-261h 22
Stay Ready with Christina TorresRTT - 122 Guess What? You May Need a Job! (Here's How 2 Get 1 & Keep Your Biz Going)In this candid episode, Christina Torres addresses the reality many entrepreneurs face: the need to return to full-time or part-time employment while maintaining their businesses. Whether you're considering this move due to the economy playing in your face or personal circumstances, this episode offers all the mindset shifts, pros, cons, and things to consider when balancing employment and entrepreneurship.
Key Points:
The normalcy and benefits of combining employment with business ownership
Christina's personal journey of balancing jobs and business
Understanding your needs: time, stability, or decision-making capacity
Strategies for...
2024-10-1637 minStay Ready with Christina TorresRTT 121: How to Hate Marketing A LOT Less!Lets get into classic marketing icks and turn them into inspo on how to approach it more effectively (and ethically). Whether you're a business owner, entrepreneur, or service provider, this episode will help you understand the true essence of marketing and how to use it for good!
Key Points:
Understanding what marketing really is (and isn't)
The reasons behind the negative perception of marketing
How industries have misused marketing, leading to distrust
The importance of discernment in consuming marketing content
The power of truth and authenticity in...
2024-10-0819 minStay Ready with Christina TorresRTT - 120 Ride or Buy Wheel: The Only Copy Formula U NeedWe’re breaking down the coveted Ride or Buy framework, a powerful tool for articulating value and addressing money objections in your marketing and sales copy. Whether you're a service provider, coach, or product-based business owner, this episode will help you understand how to effectively communicate your worth and overcome pricing hurdles.
Key Points:
Understanding the root of money objections: trust and value
The problem with the "charge your worth" mentality
Breaking down the who, what, and why of your offer
Addressing & shutting down common money objections
St...
2024-10-0224 minStay Ready with Christina TorresRTT: 119 BFCM Prep 4 Success - Web & Landing PagesChristina Torres concludes her Black Friday Cyber Monday (BFCM) preparation series with a crucial focus on website optimization. Learn how to ensure your website is primed for success during the busiest shopping season of the year, from homepage to checkout.
In this episode, you'll learn:
The importance of regular website audits and optimization
How to improve user experience and navigation on your site
Strategies for optimizing your homepage, About page, and product pages
The value of user testing and analytics tools like Hotjar and Google Analytics
How...
2024-09-2521 minStay Ready with Christina TorresRTT: 118 BFCM Prep 4 Success - Flows & SequencesChristina Torres continues her Black Friday Cyber Monday (BFCM) preparation series with a deep dive into cleaning up your email flows and sequences. Learn how to optimize your automated emails for maximum impact during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 3 hits the airwaves!
In this episode, you'll learn:
Why cleaning up your email flows is crucial for BFCM success
How to ensure your messaging is relevant and timely
Tips for updating links and offers in your email...
2024-09-1819 minStay Ready with Christina TorresRTT: 117 BFCM Prep 4 Success - Segments & ListsGet ready for Black Friday Cyber Monday (BFCM) with Christina Torres as she kicks off a series on preparation strategies. In this episode, Christina focuses on the crucial first step: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves!
In this episode, you'll learn:
Why September is the perfect time to start BFCM preparations
The importance of cleaning up your email lists...
2024-09-1115 minStay Ready with Christina TorresRTT: 116 - The ONLY WAY We Do Market ResearchIn this episode, Christina Torres challenges traditional market research methods and introduces a more efficient approach to gathering customer insights. She explains why she doesn't conduct traditional customer interviews and shares the alternative methods used in the Stay Ready Retainer service.
Key Takeaways
Why traditional customer interviews may not be the best approach for established businesses
The value of observing clients "in the wild" for better insights
How to leverage existing content and customer interactions for market research
The importance of analyzing sales calls, coaching calls, and customer support...
2024-08-1419 minStay Ready with Christina TorresRTT: 115 - The Hidden Cost of DIY CopyIn this episode we’re addressing common icks and aversions to hiring a copywriter and share a personal story about hiring a professional organizer to illustrate the value of finding your who and ditching the how – for EVERYTHING in your biz.
Key Takeaways
The importance of an outside perspective in both life and copy
How letting go and letting someone else deal can save time and money
The value of expertise in seeing solutions you might miss
The long-term ROI of investing in an expert
The benefit of foc...
2024-08-0717 minStay Ready with Christina TorresRTT: 114 - Finding The Right Copywriter for YOU!In this episode, Christina Torres dives into the process of finding and working with the right copywriter for your business. She dispels common misconceptions about needing perfect systems before hiring, and provides valuable insights on communication, project management, planning, flexibility, and setting clear expectations.
Key Takeaways
Communication is key when working with a copywriter
Most copywriters have their own project management tools and processes
Planning content a month in advance helps deliver better results
Be open to adjusting processes as you work together
Establish clear boundaries and...
2024-07-3120 minStay Ready with Christina TorresRTT: 113 - It's Not You, It's Your OfferLet’s set the record straight on the difference between simply selling a product or service and crafting an irresistible offer. Tune in for valuable insights on how to structure compelling offers that increase perceived value, address audience pain points, and ultimately drive more sales and customer satisfaction.
In this episode, you'll learn:
The distinction between a product and an offer in the marketing world.
How an offer combines the core product with additional bonuses, discounts, resources, or guarantees to solve multiple pain points.
The importance of identifying and addressing peripheral co...
2024-07-2406 minStay Ready with Christina TorresRTT: 112 - Headlines, Taglines, Hooks & Looks!We delve into the art of crafting attention-grabbing headlines, subject lines, and taglines that compel your audience to take action. Christina Torres shares valuable insights and strategies for creating irresistible hooks that draw people in and ultimately lead them to your offers.
In this episode, you'll learn:
The the make or break power of headlines, taglines, and subheaders
How to activate emotions, curiosity, and trust through your headlines.
Techniques used for ages by magazines like Cosmo to craft clicky headlines.
How to translate headline envy into your own emails...
2024-07-1706 minStay Ready with Christina TorresRTT: 111 - How To Plan A Profitable Year Without Tearing Your Hair OutI’m sharing a saner more sustainable approach to planning a profitable marketing and biz year without the overwhelm or agita. There’s bound to be some actionable tips on how you can map out your year peacefully, taking into account your natural cycles, your time off, your market behaviors, and your energy flows.
In this episode, you'll learn:
The importance of proper planning for business success.
How to define your fiscal or operational year cycle based on your life & biz rhythms.
Strategies for mapping out unavailable times and periods of lowe...
2024-07-1005 minStay Ready with Christina TorresRTT: 110 - The Pages You ACTUALLY Need On Ur WebsiteWe dive into the ins and outs of deciding which pages to include on your website. Plus how to approach your website's structure, ensuring it aligns with your business gworl goals while making your visitors feel cozy at all stages of their “is this it?!” journey.
In this episode, you'll learn:
How to determine the purpose of your website and werk it accordingly.
The importance of understanding your visitor's journey and being their tour guide
When a simple landing page is sufficient, and when you need a more juicier, swoll website.
...
2024-07-0306 minStay Ready with Christina TorresRTT: 109 Don’t Hate (AI). Participate. Here’s How!Wondering how to get the most out of AI for your business? This episode is for you. Christina Torres breaks down how to train AI to be your best content creation partner. Learn how to make AI work for you like a new team member and get 10x results in no time.
In this episode, you'll learn:
Why AI might be failing you and how to turn it around.
The importance of giving AI context and training it like a new hire.
How to use examples, templates, and feedback to improve...
2024-06-2613 minStay Ready with Christina TorresR&TT: CS02 – Winding & Winning Road To Coaching Biz Success w/ Dallas TraversIn this episode, Christina Torres sits down with former client Dallas Travers, a business coach for values-driven coaches, to discuss the power of referral marketing, the ups and downs of delegating to a team, and how to reclaim ambition as a positive trait EVERYDAY. Dallas shares her 21 years of biz insights from her journey, including lessons learned about managing teams, outsourcing to contractors, and how storytelling is her superpower but what she really needed help with was “cloning” her selling genius.
In this episode we dive into:
The impact of word-of-mouth marketing and how to culti...
2024-06-1947 minStay Ready with Christina TorresRTT: 108 Chef Kiss Sales Frameworks 4 CoachesStruggling to explain how you help people? This episode is a must-listen for coaches and consultants. Christina Torres delves into the importance of having a clear framework for your coaching process. Learn how to turn your unique methods into a structured approach that resonates with potential clients.
In this episode, you'll learn:
Why having a clear framework is crucial for your coaching business.
How to identify and articulate your coaching process.
The steps to build a framework from your natural methods.
How to adapt your framework to different client...
2024-06-1214 min
Unbreakable Business60: Secrets to effective sales copy with Christina Torres, CEO of Run and Tell ThatDid you know that there is a science to copywriting? In this episode, I sit down with Christina Torres, copywriter and CEO of Run and Tell That Co. She shares the differences between selling as a product versus a service-based business, mistakes that business owners make when it comes to their copy, and how to loosen up your sales page buttons. This episode is full of tips to help you strengthen your copywriting abilities and help you feel more confident selling your products or services. The Independent Business podcast is powered by HoneyBook, th...
2024-06-1245 minStay Ready with Christina TorresRTT: 107 Want Decision Makers (need Doers)?If you’ve ever felt like your team’s balance of decision-makers and doers is off, you need to tune in to this episode. Christina Torres dives deep into how to effectively manage your team dynamics to ensure both your strategic goals and daily tasks are covered. Get ready to uncover why your business might be stalling and what you can do about it.
In this episode, you'll learn:
The signs you’ve got too many decision-makers or too many doers.
How to balance decision-making and doing in your team.
The pitfal...
2024-06-0512 minStay Ready with Christina TorresSWOT Analysis Where?: Why You Need To Know And Understand Your CompetitionThere's something funky happening in the online space, where coaches and online service providers don't want to talk about competitors. But just 'cause you don't look at them, doesn't mean they don't exist. So in this episode, Christina Torres is gonna walk you through what competition you need to pay attention to and how to find your competitive edge through the Creep Process.
In this episode, you'll learn:
Where to find your direct competitors.
Why you might avoid looking at your competition.
What indirect competitors are and how to understand them.
How to...
2024-05-2907 minStay Ready with Christina TorresLoosen Up Your Sales Page Buttons: How To Write Better Calls To ActionIf you're still using a basic AF "sign up now" as your call to action, you need to listen to this episode. A sales page that gets people movin' needs directives that are exciting and transparent. In this episode, Christina Torres breaks down what calls-to-benefit you need to use on your sales page.
In this episode, you'll learn:
The difference between a call-to-action, a call-to-benefit, and a call-to-decision.
How to match your buttons to the section of your sales page.
How to choose the right call-to-action.
What micro-copy is and how it helps...
2024-05-2205 minStay Ready with Christina TorresThe Art Of A Good Meme: Do's and Don'tsAre you using memes in your marketing? If you're not dropping a Rhi Rhi side-eye or an Ew, David in your copy, you could be missing out on engaging your audience. In this episode, Christina Torres breaks down what a good meme is and why they are so powerful at building connection with your prospective clients.
In this episode you'll learn:
What a good meme looks like.
How a meme makes your prospective clients feel closer to you.
How a meme can boost your engagement across social media platforms.
Why you should avoid...
2024-05-1505 minStay Ready with Christina TorresScaling a high-touch client experience thanks to FIRE copy with Mario Lopez of Destination Wedding ExpertsHow do you keep a super high-touch client experience while scaling and automating the process? How do you blend loud sazón with very efficient technical language without it being jarring? And how the hell do you get more comfortable delegating in business? Christina Torres sits down today with her former client, Mario Lopez of Destination Wedding Experts, to talk all about this and more.
In this episode, you'll learn:
How copy can help automate a high touch client experience without sacrificing care.
How to make sure your copy reflects your full fun pe...
2024-05-0833 minStay Ready with Christina TorresSet The Internal Standard: Write Job descriptions, SOPs, and Onboarding That'll Actually WorkIf you want your whole business to truly SLAY, the way you communicate your company's mission, vision, and vibes should be the same for your team as it is for your clients. Today, Christina Torres is gonna walk you through why internal team copy is just as important as external copy.
In this episode, you'll learn:
Why the way your job descriptions are written is so important.
Why you need an on-brand and well-developed onboarding deck for new hires.
Why your onboarding material for team members should look like an internal version of...
2024-05-0106 minStay Ready with Christina TorresDitch The Dry And Boring FAQ sections; Try This InsteadDon't make your clients work for the answers they need or they'll walk straight off your site, boo.
Before you write the frequently asked question section of your sales page, you need to listen to this episode. Christina Torres takes you through why you need to pay more attention to your FAQ section and how you're going to transform it into your best sales agent.
In this episode, you'll learn:
The common mistakes you might be making on your sales page FAQ section.
How to write stronger, more...
2024-04-2406 min
Stay Ready with Christina TorresGive Leads A Reason To Keep Coming Back: Why You Need A Content Corner on Your WebsiteDo you feel like your website isn't bringing the bees to honey?
To get your prospective clients locked in, your website needs more than a home page and a sales page--you need a content corner. An area where you can share your best content, short and long form, so your audience has a reason to visit your site. In this episode, Christina Torres will walk you through what a content corner is and how you can build one too, boo.
In this episode, you'll learn:
What a content...
2024-04-1707 minStay Ready with Christina TorresHow to Create a Sustainable 5 to 6-Figure Launch with Chelsea WallaceAre you tired of launching on a loop without seeing any real results? Have you tried every launch method under the sun, but the only outcome you see is burnout? Or maybe you’re too overwhelmed in your business to even plan a launch? What about having a great launch in the past, but being unable to replicate the same results again?
Well, you’re in luck, because our guest on today’s episode of the Best Regards Podcast is a launch strategist who specializes in helping service providers, coaches, and course creators create sustai...
2023-11-081h 01Stay Ready with Christina TorresStop Waiting for Your Systems to be Perfect Before You Hire a CopywriterAre you ready to upgrade your copy but too in your head about perfecting your systems first? Well, that’s a topic we’re diving into this episode!
Long story short, your systems don’t need to be perfect, and this is coming from a seasoned copywriter. But that doesn’t mean you can’t prepare well to hire your next copywriter.
Tune in as I break down the process of hiring a copywriter, including the questions to ask, what systems to create while working with them, and how to do this all without wanting to pull yo...
2023-10-2525 minStay Ready with Christina TorresThe Cost of NOT Hiring a CopywriterDo you find yourself thinkin’ sometimes that you don’t need a copywriter because you can write content for yourself? Truth to be told, you wouldn’t be wrong…
But is it really the best use of your time? Or will it generate the same results? And will you be able to look at it objectively? Frankly, writing copy might be something you can do for yourself, but writing copy in an efficient manner and making sure you have the systems to track its ROI is a whole other ball game.
If you’re curious to learn w...
2023-10-1823 minStay Ready with Christina TorresFreedom Through (Exceptionally Juicy) Market ResearchWouldn’t you absolutely love it if someone could tell you exactly what your customers are looking for and then hand that data over to you? Well, this episode is as close as it gets to that.
Market research can be a real pain, but boy does it generate epic results. In this episode of Best Regards, I’m giving away all of my best tips to conduct market research WITHOUT simultaneously feeling the need to pull your hair out. You’re welcome!
Tune in and find out the secret to exactly what your clients need a...
2023-10-1133 minStay Ready with Christina TorresEvolution of 1 to Many - Mentorship, Membership, and Masterminds with Copy Coach Belinda WeaverTo mentor or not to mentor? How do you supercharge your copywriting career? Do you need coaching? If you do, what's the right program for you?
Join me as I dive into an exciting chat with Copy Coach Belinda Weaver about ALL of this and MORE!
In this episode of Best Regards, we'll uncover Belinda's journey from copywriter to mentor as she spills the beans on what it really takes to make that shift. Forget about traditional success metrics; we're talking about creativity, credibility, and unconventional methods to make a name for yourself.
L...
2023-09-2751 minStay Ready with Christina TorresYou're Thinking of Hosting an IRL Event? Listen to THIS!In-person events are all the rage right now, but do they make sense for your business model?
Tune in as we deep dive into the world of IRL events and discuss the pros and cons of hosting one. We cover a wide variety of topics, including the different circumstances under which an in-person event can be lucrative, tips on finding sponsors for your event, planning your event, and making sure every last detail is as perfect as it can be.
Take notes and get ready to organize a banger!
Key T...
2023-09-2032 minStay Ready with Christina TorresTedTalking with Cathlyn MelvinSpeaking in a TEDx event is a goal that a lot of business owners carry on their professional bucket lists, but most of us don't know how to get started. Lucky for you, our guest Cathlyn Melvin is a TEDx Speaker and Coach.
Tune in as she goes in-depth to answer all the questions that you may have wondered about being a TEDx speaker and shares actionable tips to help you get started on your TEDx journey. From preparing your application to perfecting the facial expressions and hand gestures for your TEDx talk, this episode’s gotchu!...
2023-09-1349 minStay Ready with Christina TorresInfo Marketing? Programs? In This Economy?Great marketing helps you earn more, great results help you sustain that revenue.
Tune in to this episode of the Best Regards Podcast as we talk about the importance of running a results-oriented business and share practical tips on how to track them.
The episode goes in-depth to discuss the shift in the online business space, the importance of intangible vs. tangible data, advice on how to maneuver sales calls with real talk, and how to set up your business to run successfully on auto-pilot.
Let's get those results, shall we?
...
2023-08-3022 minStay Ready with Christina TorresWTF Are KPIs and Why Should I ACTUALLY Be Tracking Them?Are you tired of doing, spending, producing, and working without having anything to show for it?
Discover the antidote to unproductive efforts and unfocused spending: Key Performance Indicators (KPIs).
If you're tired of lacking tangible results, KPIs hold the key. Prepare for a fresh take on data tracking that will revolutionize your approach. Tune in for an episode that promises a paradigm shift!
Key Takeaways:
No amount of coaching is going to help your business if you’re not clear on the what, why, how, and where of thin...
2023-08-1641 min
The Restricted SectionAn Excess of Phlegm feat. Zac and Lucy from FangfictionMisogyny: the chapter.
Email us at restrictedsectionpod@gmail.com to tell us what you thought of A Excess of Phlegm or even what you think of us! We’d love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review!
SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU
BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU
IG: https://www.instagram.com/restrictedsectionpod/
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2023-08-161h 21Stay Ready with Christina TorresFeeling Biz Overwhelm & Decision Fatigue? That’s a Good Sign!Do you feel like you’ll implode if you have to make ANOTHER decision? You’re not the only one!
Tune in as we unravel the science behind decision fatigue and explore its pervasive presence in our daily lives.
Take notes as we share invaluable insights and practical strategies to effectively manage decision fatigue and regain control of your productivity.
And that's not all – we have an exciting surprise in store for you. Hint: It's an invite-only program, but let's keep it hush-hush for now! Find out more as you listen in.
...
2023-08-0917 minStay Ready with Christina TorresContent that Oozes You with Deanna SeymourIf you’re done with the cookie-cutter strategies of content creation put forth by social media gurus and need to hit refresh on how you show up online, this episode is for you!
Tune in to this episode of the Best Regards Podcast with our guest Deanna Seymour, a graphic design and content marketing expert as she serves the tea on creating content that resonates with your brand.
Our convo is going to make you wanna throw out the “rule book” and show up in a way that makes you feel excited to create content.
...
2023-07-2651 minStay Ready with Christina TorresFeeding Your Body, Your Brain, Your Business with Vegi ValeAre you ready to REALLY understand what your body needs to THRIVE? If so, you’re going to want to tune in and check out this episode with Valeria Hernández, AKA “Vegi Vale”, where she joins us to talk about all things nutrition.
From understanding culture’s influence on food and exploring how veganism can look different for different people, to discussing the impact of nutrition on our day-to-day lives and the role of genetics on our overall well-being, this episode serves as a comprehensive guide for all those who are looking to make sustainable lifestyle changes.
2023-07-1947 minStay Ready with Christina TorresCreating a Cohesive Client Experience: Part 2 with Colie JamesIf you've ever lost a client between you pitching to them and them signing the contract, there's a good chance it happened due to an inconsistent client experience.
Just being good at what you do is no longer enough to sign new clients and keep them coming back for MORE. You need to get down and dirty with your CRM and create a cohesive client experience that ends with your clients being your biggest fans.
Tune in as Colie James, a systems savante, joins us to talk about creating workflows and automations that can help...
2023-07-1240 min
Business-First CreativesCreating a Cohesive Client Experience: Part 1The client experience consists of every interaction your business has with your audience and possible clients before & after they inquire about your services. In this episode, I chat with copywriter and Chief Creative Officer Christina Torres of Run & Tell That about how to create messaging that connects with your clients on the front-end and back-end of your business. After listening, please head over to the Best, Regards podcast for Part II of this series.Listen to Part 2 on the Stay Ready PodcastSpotify Apple The Business-First Creatives Podcast is...
2023-07-0349 minStay Ready with Christina TorresWhy Bringing Your Culture to Your Copy Will Make and Save You a Ton of Time and MoneyYa know what your copy’s lacking? YOUR CULTURE. In this week’s episode of the Best Regards Podcast, we’re talking about how bringing your culture to your copy can help you save a ton of time and money. Tune in to find out more about how you can attract like-minded people to work with through your content.
Key Takeaways:
When you start incorporating your culture into your copy, you start attracting those people who you’ll actually enjoy working with.
People tend to hire those who they can resonate...
2023-06-2318 minStay Ready with Christina TorresGiving the Patriarchy the Finger with Systems with Staci HauschildIt’s time to smash patriarchal business practices, create positive social change, and witness women earn more money - it’s time to channel your feminine energy and work on your true vision in this season of life.
Tune in to this value-packed episode of the Best Regards Podcast with the strategic yet accidental entrepreneur Staci Hauschild and learn all about running a business with smart systems that serve you. From getting rid of the comparison trap to firing clients and (re)starting a business from the ground up, we also discuss the power of honing into your...
2023-06-141h 07Stay Ready with Christina TorresDating, Detoxing, & Brand Voice with Nicola MoorsFrom holding our drinks to holding on to relationships to holding command of the client’s brand voice, we're talking about it ALL in this episode with guest Nicola Moors. You're going to want to take notes...on how to be a kickass businesswoman who doesn't hold herself accountable to society's idea of routines and systems. So, tune in and turn up!
Key Takeaways:
When you start feeling distracted at work, you can try to change your scenery, get some movement in, and then get back to it.
Your morning ro...
2023-06-0756 minStay Ready with Christina TorresPredictions, Paradigms, and Plus-Size Boss Sh*t w/ Sara Vartanian (Part 2)Love, Love, Love part two....
We get into what it looks like to show-up online and in-person as a plus-size CEO
What it takes to be different in a see of same...
How to get comfortable in your own skin and your own skill as a visible plus-size copywriter and biz owner
Some tips for rebranding when the weight, fashion, and trend fluctuate
Plus all the places you can find me and Sara:
Sarah V will be over at the BIG DAWG -- Course Launch Summit (it's FREE!)
You can also find Sarah's...
2023-04-2735 min
Sh*t we do for LoveFind your Big Deal energyYou have a unique energy and vibe. You are a full expression of one particular flavour of human that can never be repeated - so why are we all trying so hard to blend in? I talked to a woman who couldn’t blend in if she tried and she has no intention of trying.
Christina Torres is a copywriter, messaging strategist and founder of Run And Tell That Dot Co
Through her 1-1 work, consulting, and hilarious online presence, she helps D2C product and service based brands embrace their Big Deal Ene...
2023-04-181h 01
The Danger Zone (DZ)DZ 019 Part 04. Fashion Designers and the Nazis - Cristobal Balenciaga.In this Danger Zone programme I’m going to tell you about the Spanish fashion designer who met 6 enormous thugs sent to his Paris studios by Adolf Hitler. Hitler wanted Berlin to become the fashion capital of the world. He wanted this designer to relocate there from Paris. Balenciaga sent them packing saying to
them “tell your boss you might just as well take all the bulls to Berlin and try and train the bullfighters there”.
But there were also dark shades suggesting collaboration with the Nazis.
Who was he? Well I’ll tell you in a min...
2023-04-1113 min
Stay Ready with Christina TorresHow 2 Launch in 2023 w/ Launch Copywriter Sarah Vartanian (Part 1)It's kinda like we're traveling back in time in this episode. But Sarah Vartanian and I are talking our HIGHEST highs, and LOWEST Lows of 2022. From insane lettuce prices, to VIP day scams, to money blocks. Also we're making some juicy 2023 Launch Trend predictions that are eerily spot on (we recorded this in December). Our convo got so juicy we had to split it into two parts. Part 1 is all about launch. And part 2 is ALL tea about showing up as entrepreneurs... OUR WAY! Anyway... enjoy :)
Love Links:
Join the Email List! 🆓 5 Ways To Make Any Off...
2023-03-1337 minStay Ready with Christina TorresThe Gooder, Better, Bester Way 2 Think About PricingWe’re talking a PRICING this episode. I can dedicate a whole series to the subject but today I only have 30 minutes so we’ll squeeze in the TL;DR 101 intro to pricing – more importantly the damage of underpricing. From hurting your market share to hurting your community.
TL;DR Version of the Episode:
[1:39] Why you need to sign up for my email list.
[3:52] Slippery slope of pricing on the spectrum of expert.
[6:01] You need to think about the income you want to pay yourself.
[8:21] How do you...
2022-12-2122 minStay Ready with Christina TorresConsistency is canceled, what if we tried THIS instead?OKAY OKAY, we’ve heard all the advice under the sun around consistency but what if it’s all some BIG LIE. At the very least, it’s a huge misunderstanding of how humans work. I wanted to sit down and offer you a different look at consistency. It could change your lives and the lives of your clients.
No more productivity shame. Let’s get into the new C word (and me theme for 2023)
TL;DR Version of the Episode:
Christina’s mission to help baby big deal brands embrace their big deal energ...
2022-12-1417 minStay Ready with Christina TorresCopy Talk My NEW Happy Copy Hour Sales Page With MeDon't need to give you the minute by minute breakdown for this episode because I'm literally taking you behind the scenes of what I do to get the creative juices flowing on writing copy. I'm a bit of a verbal processor.
And when I kick-off any project it starts with a pretty candid conversation, with loads of questions, and tangents so I can really understand your product or service and goals. Welp, since their's only one of me I thought I'd talk out the features and benefits with you all, my Best Regards, listeners.
You c...
2022-12-0726 minStay Ready with Christina TorresWhat is scaling REALLY? When do I KNOW I’m ready?"I can show you the world!" The tricky and actually really simple (but not easy) land of Scaling. We get into the many types, formulas and experts you'll want to keep in your back pocket plus the key to finding YOUR brand of "work less, more less."
TL;DR Version of the Episode:
[1:40] If I’m talking to fast then slow me done with this button LOL
[3:46] What’s everyone’s obsession with the S word
[7:06] Could you be mixing up Scaling with the P word
[12:15] The no...
2022-11-3046 minStay Ready with Christina Torres3 Things You Can DO Right NOW To Give Your Copy BDE VibesToday I’m sharing some tough love and some juicy tips to make sure your copy is giving those BDE (Big Deal) vibes that make people trust, like & buy!
TL;DR Breakdown of The Episode:
[0:06] New Sexy Best Regards Intro
[1:34] 3 Things that you can be doing this second to give your website, your emails, your sales page, those Big Deal energy vibes.
[3:28] How to convey Big Deal Energy w/o sounding like a d*ck?
[7:15] How much copy do I really need to write to sell?
...
2022-11-2326 minStay Ready with Christina TorresWhat if I'm thinking about burning it all down?I'M BAAAAAACK!
It's been a year and some change since my great resignation, and literally a year since our very first episodes. And boy a year it's been.
So I thought I'd take the time to talk what's been on everyone's mine (at least on my internets):
- Quiet Quitting your business (yikes)
- What happens when we treat our mental health and self-care like a joke (spoiler: super sus)
- Why maybe you should quiet quit and loudly put your foot down
- What Big Deal En...
2022-11-1428 min
The Focused Mindset PodcastChristina Torres: Kids Solving Problems with The Thinking MatToo often, adults get stuck being a mediator between their kids when a conflict comes up. But what if kids could follow three simple steps to solve their problems without the help of adults? That is possible with the ultimate problem-solving tool. The Thinking Mat! Check it out at www.thinkingmats.com. The creator, Christina Torres, joins us today to tell us all about it. Jump into The Focused Mindset's free soltuon-focused email community and get my free Hope Notes each month. Start the free Solution-Focused 3-day training here: https://www.thefocusedmindset.com/leadwithhopechallenge You...
2022-10-2837 min
The Life ShiftBONUS EPISODE - Wrap Up for First 32 EpisodesTo celebrate the end of season one, I compiled a collection of the final questions for each of the first 32 episodes of The Life Shift Podcast. I know that many listeners like to hear how the guest answers the final question.Typically the questions are:
"If you could go back to the version of you right before your pivotal moment, what would you say?"
"If someone listening is in a similar position, what would you want to tell them?
"What have you learned from this moment?"
Thank you for being...
2022-10-2135 min
Connect With ChristinaWhy AZ?... Its The Place To Be! - Episode 22 - Connect With ChristinaWelcome to Connect With Christina! You're diving into my world where I bring to you tons of different guests, from a wide variety of different walks of life, types of careers, and stories that got them there. Subscribe today to join the community that strives on making each other better in every aspect of life. Don't be afraid to talk, comment, engage in a discussion, reach out, become the better version of yourself as you listen to the wild stories of how these people got to where they are, insights to there specific industries, and tips on how they...
2021-10-2829 min
Affirmation PodI am SafeFrom Listener Danielle who wrote in with this request"Hello, My name is Danielle and I'm a relatively new listener to the affirmation pod. I love it so much!! It's already been so, so, so helpful to me!!! Thank you so much!!!I've really started to focus on self-care starting in December when I realized that I had a lot of unpacked issues from growing up with an emotionally abusive alcoholic father. I'd like to request an episode related to safety and security. Often I tell myself things along the lines of: "I am safe...
2017-04-0912 min
Affirmation Pod[Rebroadcast] I am Clear A popular episode! I didn't script this one at all before recording...can you tell?I am clear on who I am. I am clear on what I want. I am clear on where I’m headed.I am clear on the influencers in my life. I am clear on those who will not be influencing me in my life. I am clear on how to weigh out an opinion and things I want to change in my life, things I don’t want to change in my life...Affirmations by Josie OngThe s...
2016-12-1804 min
Dougmc podcastsFavourites Vol.2 - Podcast by DJ DougmcWelcome to my latest podcast, Favourites Volume 2. This mix is a collection of my all time favourite clubbing tracks, so it contains some classics. But it may also contain some surprises and hopefully some new tracks that you may never had heard before. It finishes with my fav new track from Above and Beyond which is destined to be a huge hit for them. Enjoy this window into my diva dance floor soul. Til next time Doug
1 Take Me To The Clouds Above - LMC vs U2 LMC vs U21
2 I Turn To You (Hex Hector Radio Edit) Melanie C.
3...
2015-08-232h 10