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Purpose & Profit Club® – The Nonprofit Fundraising Podcast129: Creating Influencer Partnerships on Zero Budget: The Secret to Fundraising SuccessToday, we’re talking about a game-changer: influencer partnerships and why they’re the fastest, most impactful way to raise funds, build awareness, and grow your nonprofit—without spending a dollar. If your nonprofit isn’t already tapping into the creator economy, you’re leaving money (and so much impact) on the table. I’m breaking down how free influencer partnerships work, and why they’re not just for big-name nonprofits. Whether you’re running a small shop or a million-dollar organization, I’m here to show you how to build authentic, no-budget collaborations with creators who want to use their platform...2025-01-2138 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast122: Go All In: How Improv Transformed My Fundraising MindsetToday, I’m taking you behind the scenes of something new I’ve been doing—an improv class! I signed up on a whim, and it’s been such a game-changer for how I think about fundraising, storytelling, and even just showing up for donors. In this episode, I’m sharing what improv has taught me about committing fully—whether it’s to your energy, campaigns, or messaging—and why half-hearted effort (what I call “decaf energy”) doesn’t cut it. I’ll give you tips on how to shift into full commitment, bring contagious energy to your work, and how to adopt those u...2024-12-0324 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast121: Win Giving Tuesday: 10 Ways to Create Record Breaking CampaignsWe're digging into Giving Tuesday today. Last year, Giving Tuesday had a record breaking year. It broke all the years passed, raising $3.1 billion in the US alone. That was a 15% revenue increase over the previous year. Beyond that, research shows that 24% of Giving Tuesday donors are actually first time donors to the organization. So, today I'm going to share the 10 strategies that will help you have a record-breaking campaign, and this is something you can apply to any campaign so even if you’re listening to this when Giving Tuesday has already passed, don’t skip this episode! We’re cov...2024-11-2628 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast119: Increasing Your Monthly Donors with Recurring Giving Expert, Erica WassdorpI am thrilled to speak with Erica Wassdorp, a monthly giving expert with over 41 years of experience, today. Monthly giving is on the rise and we’re sharing how to start or grow yours. And the best news from Erica? Your long-term success is more about investing time than money. She highlights the importance of shifting mindsets to see monthly donors as loyal, long-term supporters instead of smaller donors. When you listen in, you will hear practical strategies for engaging your database, from leveraging simple tools to crafting compelling value propositions. She stresses the power of personal connections, testimonials, an...2024-11-1239 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast118: Recurring Giving Trends: Unlocking Sustainable Revenue for Nonprofits with Abby JarvisAbby Jarvis, Head of Content at Neon One, is sharing the latest data on recurring giving—a sector that has seen significant growth over the past five years. What makes Abby's insights invaluable is her ability to break down complex data into actionable steps that won’t overwhelm you. Find out proven strategies for promoting and sustaining recurring donations, including personalized communication approaches and leveraging key opportunities like Giving Tuesday. Topics:Growth in recurring giving: Industry-wide, there was a 3.5% decrease in active supporters, but a 127% increase in monthly donors.Retention and lifetime value of re...2024-11-0547 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast117: The Growing Power of Influencer Marketing in Nonprofits: Get in Before You’re Left BehindFind out how your nonprofit can secure funding for the next decade! In this episode, I’m diving into the unstoppable rise of influencer marketing for nonprofits and why getting in on it now is critical—before you’re left behind.My clients in The Purpose & Profit Club™ are seeing huge wins by leveraging influencer marketing and growing their Social Street Teams™. I’ll take you behind the scenes of the method I created and show you how to blend major donor outreach with an influencer marketing strategy that can transform your organization. This isn’t just a trend—it’s bec...2024-10-2922 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast116: Purpose First: Amplifying Your Impact for More Income with Floyd JonesSpeaker, coach, and community builder, Floyd Jones, is with us today! As the Founder of BackBlack, a platform that has raised over one million dollars for Black-led nonprofits. Floyd is incredibly energizing and in this episode, he will challenge you to think bigger and believe more in the power of your organization, no matter how small. Floyd shares his own journey of overcoming self-doubt to build incredible partnerships and impact. Topics:Unlocking Your Potential: The power of leveraging what you already have, believing in yourself, and attracting the right support to reach the next l...2024-10-2251 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast115: Courageous Conversations and Inclusive Leadership with Jenn Graham [The Investor Mindset Series]I’m excited to have Jenn Graham, founder and CEO of Inclusivv, on this final episode of the Investor Mindset Series. Inclusivv creates spaces for courageous conversations around inclusion and civility, and Jenn’s passion for building community shines through. Find out about her unique approach to networking—making real, meaningful connections instead of just transactional ones—and her journey navigating the ups and downs of fundraising as a female founder. Topics:How Jenn raised $2M by building real relationships and pitching bold, impact-driven visionsHow Jenn’s reimagined networking goes beyond transactions and focuses on shared visions, dee...2024-10-1546 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast114: Finding the Right Yeses: Kendra Koch on Rejection, Persistence, and Building a Neurodivergent Community [The Investor Mindset Series]I’m thrilled to welcome Kendra Koch, founder of Divergently, to our Investor Mindset series. Divergently supports late-diagnosed neurodivergent women, offering resources and community. Kendra shares key insights from her Silicon Valley startup experience on building strong relationships with funders, the power of transparency in storytelling, and staying resilient through rejection. We also dive into how she’s driving excitement for her mission and keeping her community engaged. Whether you're neurotypical or not, there's a lot to learn from Kendra’s approach to mission-driven work. Topics:A better way to report back to funders...2024-10-0839 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast113: VC Secrets: How Women Can Fundraise with Confidence with Naseem Sayani [The Investor Mindset Series]Today’s episode kicks off a game-changing series where we take a page from the Venture Capital playbook. We’ll explore how to position your fundraising pitches as strategic investments, moving beyond transactional donations. Learn how to frame your ask like an opportunity funders won’t want to miss, positioning them as essential partners in driving long-term impact. I’m joined by Naseem Sayani, a general partner at Emmeline Ventures, a group of investors steadfastly committed to investing in and serving as catalysts for new, emerging founders & businesses. They invest in female founders building game-changing businesses that empower w...2024-10-0134 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast112: Beyond Formality: How Breaking the Fourth Wall Can Revolutionize Your Donor RelationshipsDid you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your audience, your donors, to be a true part of the narrative. By creating these interactive, authentic moments, you can build deeper, more lasting relationships, not just transactional interactions. You’ll hear about examples from TV, film, and businesses that have maste...2024-09-2427 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast111: Driving Donor Action: Navigating 3 Phases of Campaign GrowthToday on the podcast, you're going to hear a recording of a webinar I knew I needed to share with you. I'm sharing the three phases of campaign success – pre-game, launch, and taking your victory lap – but most organizations skip to phase 2, stay in phase 2, and never make it to phase 3.So as you prepare for the busiest time fundraising this year, think about how you can make sure that you move through phase one, into phase two, and finally landing in phase three. Throughout the episode, you’ll learn how to build buzz during your campaign launch...2024-09-1738 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast110: Shedding Formality with Donors to Fuel Funding and EngagementFormality is keeping your funding stuck and your superfans from finding you. Many nonprofits come to me with growth goals, but their efforts feel stale and engagement is low. The problem? Safe, formulaic approaches. Formality creates a barrier, making your stories and fundraisers fall flat. You’re stuck in the Zone of Indifference. In this episode, learn how to break free, stand out, and create campaigns that surpass your fundraising goals.Topics:Where formality sneaks in and how it’s quietly keeping donors at bay.Writing with a 1:1 connection to ditch stale content and spark real...2024-09-1028 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast109: Adapting Crowdfunding Strategies for Nonprofit Growth—Insights from GoFundMe's SuccessWelcome to today’s episode with Michelle Boggs. As an executive nonprofit industry advisor, Michelle has her finger on the pulse of what’s working—and what’s not—in our sector. I’m thrilled to have her on the show to share how she’s integrated these insights into her impactful work with GoFundMe and Classy. In the episode, you’ll learn the power of creating and mobilizing your community to advocate fundraise, and lift your message alongside you (this is also what I teach in my Social Street Team™ method) and this idea of personal style, storytelling one human to anoth...2024-09-0336 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast108: Mindset vs. Ability: Where to Put Your Focus for SuccessIs mindset more important than natural ability for achieving success? This idea is what I’m chatting about in today’s episode of The Purpose & Profit Club™ Podcast using examples from the Olympics and Neflix’s SPRINT documentary – specifically Noah Lyles’ belief in his inevitable success. Even more, I argue that mindset, rather than just pure athletic ability, is what drives success. I back this up with scientific studies showing how our beliefs and perceptions can actually influence our physical outcomes. When you listen in, you’ll learn the importance of claiming your goals publicly, reframing negative thoughts, and approaching yo...2024-08-2728 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast107: Peer-to-Peer Fundraising: Your Path to Winning Big feat. The Kyle Pease FoundationThe Kyle Pease Foundation has been on my radar for a very long time as a Georgia native and as someone who notices when a nonprofit is just doing it right. Because of this, I’m so excited to have Zach Watson, the Operations Manager at the Kyle Pease Foundation with me today on the podcast. The purpose of the Kyle Pease Foundation (KPF) is to improve the lives of individuals with disabilities through sports and beyond. Throughout our conversation, Zach shares the incredible work they do to empower individuals with disabilities through endurance sports, offering opportunities from 5Ks to...2024-08-2040 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast106: Influencer Marketing: What it is and why you should be using itAlready crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing The Social Street Team™ Method, where your mission, your target audience, and your biggest advocates collide. Your Social Street Team™ is similar to influencer marketing, but it has your organization at the heart of it all. Listen to this episode to...2024-08-1327 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast105: Choosing to be the Hero Rather Than Wallowing in ResignationI’m coming to you after just arriving home from my month-long trip to Panama, blending remote work with family vacation. I thought I would share the mixed reactions we received about our adventure and relate this to how organizations often face skepticism when trying new ideas. The main theme revolves around the concept of how thoughts become our reality and how our beliefs drive our actions towards achieving goals. I’m touching on the think-feel-do cycle, illustrating it with inspiring examples like athlete Anna Hall’s use of affirmations to qualify for the Olympics. I also share a cautio...2024-08-0626 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast104: Crafting Meaningful Events: Neuroscience, Storytelling, and Fundraising with Joey GooneIn this episode, I had the pleasure of speaking with Joey Goone from Utopia Experience, an event management company for nonprofit organizations. From the beginning of our conversation, we explore how neuroscience and psychological safety play pivotal roles in creating memorable and impactful events. Joey shares his unique approach to using technology as a conduit for deeper connections and how important it is to foster a sense of community and purpose. We also discuss common pitfalls in fundraising events, emphasizing the need for a clear purpose, targeted audience, and effective storytelling. Topics:The impactful role that s...2024-07-3047 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast103: Master Grant Writing with These Strategies from World-Renowned Grant Writing Expert, Holly RustickI’m excited to have a repeat guest on the show today, Holly Rustick. Holly’s previous episode where she told us how to transition from your toxic nonprofit job to freelancing freedom is one of our most downloaded episodes, so I’m happy to have her back on to dig a bit deeper into her expertise of grant writing. In our conversation, we discuss the significant advantages of hiring freelance grant writers over staff members, and the strategic approach necessary for success in this field. Holly shares valuable insights into her program, which helps new and seasoned grant writer...2024-07-2336 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast102. Discover Your Differentiator: How to Make Your Nonprofit Stand OutRecently I’ve had several calls with different service providers and tech companies to potentially partner with their service or tool. In these conversations, my goal is to see if this is a fit for anyone in my community? Is this a fit for any of my clients? Do my clients need to know about this? Will this make their life better? But what I’ve found is that when I ask what makes their company A different from company B or C, they don’t know how to answer this question. So that’s what I want to talk abo...2024-07-1621 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast101: Revolutionizing Board Engagement and Fundraising with The Nonprofit Fixer, Sean KosofskyIn this episode, I’m excited to welcome Sean Kosofsky, known as "The Nonprofit Fixer," to discuss the crucial aspects of nonprofit board management. With over 30 years of experience in various nonprofit roles, Sean shares his insights on improving board engagement and fundraising efforts. The conversation covers the importance of having all board members involved in fundraising and donating, strategies for recruiting and retaining effective board members, and the significance of setting clear expectations through board agreements. Sean also provides practical advice on revitalizing disengaged boards, emphasizing the need for training, clear communication, and accountability. The episode is a va...2024-07-0935 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast100. Celebrating 100 Episodes: Top 10 Lessons for Nonprofit SuccessIn this special 100th episode, I’m so excited to share ten powerful lessons and trends that I’ve observed among successful organizations, leaders, and social entrepreneurs over the past year and a half. These insights are designed to help you elevate your revenue, visibility, and overall impact. From the importance of partnerships and unwavering belief in your mission, to the need for faster donor cultivation cycles and effective marketing strategies, I am covering it all. I also highlight the significance of handling objections, embracing grit, and thinking upstream to solve problems efficiently. Plus, I celebrate the remarkable achievements of o...2024-07-0230 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast99. Maximizing Donor Engagement by Challenging AssumptionsIn this episode, I’m exploring the impact of negative thoughts and assumptions on nonprofit marketing, fundraising, and how you view the world around you, and your possibility for success. Drawing from Jay Shetty's insights at a recent conference, he shared that 80% (of our 60,000) daily thoughts are negative and want to discuss how this mindset can hinder your professional and personal growth!I’m sharing practical strategies, including one of my favorite exercises that you can do in 10 minutes, to identify and challenge these assumptions, improve donor engagement, and foster a positive and productive environment. This episode offe...2024-06-2521 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast98: Influential Storytelling: Revolutionize Your Communication with Mike GaninoYou’re going to love this episode today with Mike Ganino, a public speaking, storytelling, and performance coaching methodology. He is so good at his craft and that shines through throughout the whole episode. There were a couple moments where I was blown away at his ability to take a story and run with it as he related it to the practice of public speaking and/or making the ask. As you listen through this episode, you’ll hear tips on becoming a more effective and confident communicator (even if you’re an introvert). These are skills that you can ta...2024-06-1841 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast97: Channeling Unwavering Belief to Accomplish Your GoalRecently my neighbor lost their escape artist cat, and you’re probably already wondering what this has to do with your nonprofit. Well, right after their cat went missing, they stepped into this unwavering belief that they’d find him (or her?), and it’s really blown me away and reminded me of how we need to be showing up for our organizations, our donors, and our mission.For a month, my neighbors were knocking on doors daily, posting and reposting missing flier signs, posting daily in the neighborhood Facebook group, and were out each night calling their...2024-06-1120 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast96: How to Monitor the Health of Your Organization with Stephanie SkryzowskiRecently I was on The Prosperous Nonprofit podcast with Stephanie Skryzowski and I knew I wanted to continue the conversation over here on The Purpose & Profit™ Club. Stephanie Skryzowski is a visionary Chief Financial Officer who helps nonprofit leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100 Degrees Consulting which provides financial strategy and bookkeeping services to nonprofits around the globe. Throughout our conversation you’ll learn what a healthy nonprofit organization actually looks like, the importance of adopting an abundance mindset, and...2024-06-0449 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast95: [Training Replay] The #1 Shift to Make to Your Lead Gen & Ask ProcessI recently hosted an advanced training that was all about the number one shift to make to your lead gen and outreach strategy, and the conversation and the coaching ended up being so good that I knew I had to share some of it on the podcast today. So if you hear some prompts happening in the recording, that's why. We had a live group on and one of my clients graciously said we can share her coaching because if you're like her, she's like, this is great and all but why do I actually say, what do I...2024-05-2828 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast94: Donor Advised Funds: What they are and why you need to know about them with Mitch SteinDonor Advised Funds… maybe this topic you haven’t heard of, or maybe it’s something that exudes a bit of an eye roll. Mitch Stein, Head of Strategy at Chariot, is joining me today on the podcast to flip what you think you know about Donor Advised Funds (DAFs) upside down. He says, “... being more engaged with DAF fundraising is critical. If you're not presenting this to your donors you’re 100% missing out.” If you’re a listener of the show, I know you’d never want to leave money on the table knowingly, and this conversation will help you avoid th...2024-05-2142 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast93. Sneak Peek: The Profitable Partnerships ChallengeRecently I hosted a 3-day challenge called The Profitable Partnerships Challenge and it was pretty epic. So, what we're doing today for the podcast is pulling out some of the juiciest parts of the challenge for you, and a highlight on today’s episode. It's the first time that I've posted anything like this before, but I think you’ll still find a lot of value in it. This episode (and challenge) is for you if you want to land more donors, funders, partners, influencers or ambassadors for your nonprofit – it's where the inner work meets the outer work of the...2024-05-1416 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast92. Soothe Your Stress With Havening® and Iffermations feat. Karena of Hello Inner LightToday's guest is a real treat, I'm so excited to welcome Karena from Hello Inner Light to the podcast because l've been a big fan of her work for a while. If you have ever tried meditation, affirmations, or thought work and felt like something was missing, you're really going to love today's episode because of the way that Karena teaches this process of somatic healing and just Havening® to relieve stress. I find it much more accessible than the other traditional routes. Throughout this live session replay, Karena guides us through a Havening session specifically designed for changemakers a...2024-05-0742 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast91. The 2 Tried and True Things to Help Your Organization Grow: Prospecting & OutreachToday we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or...2024-04-3020 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast90. Breaking Down the “Never Skip a Day” BSHave you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionist trap. And instead, we’ll talk about how to create new habits, set better goals, how to stick to them, and how I've done this in my own professional and personal life. Plus, if you do like th...2024-04-2322 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast89. Laura Belgray on Momentum, Engaging Emails, and Quieting Your Inner CriticHow do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Throughout our conversation, you’ll hear the strategies that Laura uses to keep her audience engaged and ho...2024-04-1644 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast88. Overestimating Yourself & Your Organization for Rapid GrowthToday on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to switch your default of underestimating yourself and show you the power of overestimating your capability to increase the possibility of growth for yourself and your organization. I can’t wait to hear your favorite takeaways! Topics:How we typically think tasks take wa...2024-04-0927 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast87. Common Roadblocks to Confidently Investing In Your Nonprofit’s GrowthAs a part of the launch for the next round of The Purpose & Profit™ Coaching Program, I’ve done a lot of free chats with people who want to join. Since the calls, I’ve formulated a list of common issues that nonprofits are facing when it comes to investing in their organization’s growth. The funny thing? Whether their organization raises $1 million+ or $20K, I hear the same issues when it comes to getting the okay from leadership to essentially spend money to make money. There are the same limiting beliefs, the same fears, and the same unmet needs fo...2024-04-0222 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast86. How Kathy Doubled Her Fundraising Using the Purpose & Profit Club™ MethodDid you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support Network. On today’s episode, she shares what she’s learned along the way and how she’s managed to be profitable from day one. It’s been so fun to see her grow a...2024-03-2641 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast85. Channeling Your Main Character Energy as an IntrovertThe idea of Main Character Energy” is something that has become pretty prevalent and you may think that it doesn’t apply to business, especially if you’re an introvert, but I’m here today to tell you that Main Character Energy is something that you 100% should be leaning into – especially when fundraising for your nonprofit. I know that the very idea of this can feel so uncomfortable, in today’s episode of The Purpose & Profit Club I’m sharing a recent experience of when I was propelled into this energy and how it opened up a lot for me because her...2024-03-1922 min
Confessions with Jess and CindyThe Nonprofit Consultant's Unapologetic Guide to Selling and Scaling with Christina Tzavaras Edwards"I'm selling unapologetically through the whole thing and that's something I've really had to work on and work towards." - Christina EdwardsJess and I just sat down with Christina Edwards for this episode that will light a fire under your consulting business. Christina has built a multiple six-figure nonprofit consulting firm over the last 15 years by unapologetically embracing abundance in all its forms. If you're ready to stop playing small in your business and start embracing abundance, listen to this episode. Christina will inspire you to claim what you're worth, follow...2023-10-2641 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast60. 5 Ways to Rev Up Funding This Year EndReady to boost your nonprofit's funding? Feeling a bit stuck? Join us for a practical journey where we explore effective strategies to enhance your organization's growth. We'll dive into donor relationships, peer-to-peer fundraising, and leveraging virtual events in today's digital landscape. Gain valuable insights to personalize donor experiences, improve your online fundraising, and plan successful virtual gatheringsYou'll also hear about how to uncover the potential of Giving Tuesday and the impact of donor matching, helping you expand your campaign's reach. And here's the kicker: Learn how to build a strong social support team, an affordable way...2023-10-0318 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast59. Embracing Social Entrepreneurship: Fear, Funding, and Digital AdvocacyNavigating social entrepreneurship can be as tough as finding your way through a maze. Together, we'll explore the world of nonprofits, uncovering the emotions that hold us back—fear, stress, and pride. But it's not all gloom; we'll also emphasize cherishing the journey, not just the destination. It's time to face those fears because success awaits.Imagine boosting your funding with a simple, powerful strategy: digital advocacy. We'll build a digital team of influencers and ambassadors, making your online presence soar. But we won't stop there; we'll also discover creative ways to stand out in th...2023-09-2619 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast58. From Cold Outreach to Champion Influencers: Unlocking Donor MotivationAre you ready to tap into the power of human connections and cold outreach to fuel your fundraising efforts? You've landed in the right place. In this enlightening conversation, we unravel the psychology behind why people give to charities, fundraisers, and causes. We share how harnessing the concept of reciprocity can significantly boost your fundraising efforts and how to build a 'Social Street Team' to amplify your social impact. Not only do we guide you through setting up a scalable and effective street team, but we also reveal how to engage influencers and thought leaders to champion...2023-09-1914 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast57. [Client Case Study] Beyond Bullying: Stepping into the Spotlight and Activating Courage with Andi KayIn today's conversation, we introduce you to Andi Kay, the founder of the Bloom Foundation, an organization dedicated to offering hope and support for victims of bullying. Andi shares her experience in Amplify Social Impact, creating a Social Street Team to amplify her mission, and the importance for leaders to step into the spotlight.Andi discusses the strategies and resources utilized by Bloom Foundation, such as an interactive curriculum and journal workbook designed for healing and empowerment.Struggling with self-doubt and a daily battle to maintain confidence? We present a powerful tool – the 'courage sandwich' – to h...2023-09-1236 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast56. Facebook's Fundraisers: Navigating the BIG Changes to Year-EndAre you letting the Facebook fundraising panic sweep you off your feet? Hold tight, as we dig deep into why you shouldn't let this be your main fundraising platform and how to craft a more reliable and sustainable fundraising strategy. We give you the skinny on donor stewardship, key insights on building a hard-hitting donor welcome series, and we'll even let you in on our top two donation tools to amplify your online fundraising game. Let's not forget about the recent Facebook updates that have organizations on their toes - we share our strategies on how to use these...2023-09-0814 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast55. FOMO-Fueling Success: Inside Barbie's Marketing CampaignI wasn't planning on seeing the Barbie movie, but a huge shift happened... Wouldn't you like to know the secret behind the phenomenal marketing campaign of the Barbie movie, and how it managed to generate buzz well beyond its release date? Join us as we unwrap this fascinating case study, exploring the power of social proof, user-generated content, influencer marketing, and how all these elements conspired to create a personal FOMO, that led ME to the theater for a girl's night out.But it's not just movies that can leverage social proof; charitable organizations can too. We...2023-09-0515 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast54. Unraveling the Imposter Complex: From Self-Doubt to Iconic Impact with Tanya GeislerPicture this: you've just nailed a great job, a promotion, or a personal achievement. You should be on top of the world, right? But instead, you're plagued with a nagging voice telling you that you're not good enough, that you don't belong here, and that your success is a fluke. Welcome to the world of the imposter complex.Today, we sit down with leadership coach Tanya Geisler, who sheds light on our inner imposters. As we unravel the complexities of the imposter complex versus imposter syndrome, Tanya shares a poignant story of a friend's struggle with overwhelming...2023-08-2947 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast53. Redefining Efficiency: Habit Stacking, To-Do Lists, and the 4-Day WorkweekImagine clocking out of work at noon on Thursday, knowing you've accomplished all your tasks efficiently and ahead of schedule. This isn't some utopian fantasy, but a reality we'll sketch out for you in this episode. We'll take the traditional work week and flip it on its head, suggesting why you might want to take Wednesdays or other mid-week days off, and how to make 'No Meeting Wednesdays' a norm at your workplace. We'll also challenge you to avoid pushing important tasks to Fridays, to prevent a pile-up of to-dos.Ever heard of 'habit stacking'? It's a...2023-08-2226 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast52. The Messaging Gap: 3 Critical Components You're MissingDiscover how honesty and imperfection can make your brand more relatable, how fostering a two-way conversation can deeply engage your clients, donors, and fans, and an inspiring vision can elevate the know-like-trust factor. Whether you're a brand, an entrepreneur, or an organization, this episode will guide you in crafting messages that resonate and forge meaningful connections. This episode promises to transform your understanding of relatability, providing insights drawn from successful thought leaders like Sara Blakely, the founder of Spanx, and Katie Sturino, founder of Mega Babe. Marketing messages and fundraising efforts should create meaningful relationships w...2023-08-1526 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast51. 'Sewing the Pockets Shut' for Better Presence, Productivity, and ResultsAre we the masters of our digital devices, or have they masterfully ensnared us into a relentless cycle of mindless scrolling? Challenge your relationship with technology as we unravel the intriguing concept of "Sewing the Pockets Shut," a practice inspired by a spa resort in Arizona. This episode delves into the heart of our digital obsession and how a simple change can impact our ability to truly be present in the moment. We dissect an idea that may seem radical, but holds the potential to alter our very perception of our interaction with the digital world.2023-08-0817 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast50. Don't Be Normal. Why Average is Boring and How to Stand Out with AuthenticityAre you caught in the paradox of wanting to be seen yet afraid to be different? This week, we hit the big 5-0 with our podcast episodes and we're marking it with an exploration of this conundrum. As we unpack the struggle of being conspicuous versus blending in, we spotlight Threads, a platform that champions uniqueness and authenticity. We also share insights from Sarah Ashman about the universal challenge of standing out while fitting in.Then, we take a deep breath and plunge into overcoming the trepidation attached to standing out. We delve into the power of...2023-08-0124 min
Purpose & Profit Club® – The Nonprofit Fundraising Podcast49. Turning Audiences into Engaged Communities: Online Community Building with Carrie Melissa JonesCan you differentiate between building an audience and building a community? If you're curious to learn more and unlock the power of brand communities, you're in the right place. Join me as I sit down with the phenomenal Carrie Melissa Jones, community expert and founder of the CMJ Group. Together, we dissect the magic and serendipity that goes into creating a strong community, a realm far beyond one-way communication.Managing a brand community, especially for nonprofits, can be incredibly challenging. Limited resources and small teams often add to the struggle. Carrie and I...2023-07-2541 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast48. Troubleshooting the Path to Success: From Vision to Victory [Courage Series PT 4]Imagine navigating your journey to success with ease, celebrating every win along the way, and bouncing back from moments of failure with resilience. In our latest episode, we complete the Courage series by discussing practical strategies to troubleshoot expectations for success. We deep-dive into the realms of lead generation, rejection, success anxiety, and the often incapacitating idea of expecting perfection. Drawing from my own experiences and learnings, I share valuable insights on anchoring your motivation and regaining momentum in your long-term goals.Has rejection ever held you back? My father once shared a life-altering perspective on dealing...2023-07-1825 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast47. Success Anxiety: Building Courage and Embracing Wins [Courage Series PT 3]Ever been swamped with an uneasy feeling right after a big win? It's a bittersweet mix of joy and worry, right? Well, you're not alone. Today, we're unfurling the perplexing emotion of success anxiety and how it can sometimes sour our moments of achievement. Consider this episode as your guide to understanding this strange sensation and learning how to surf the waves of success without sinking.We start off by introducing you to this quirky concept called The Courage Sandwich. Imagine talking to yourself in the kindest and softest tone, both before and after achieving yo...2023-07-1137 minPurpose & Profit Club® – The Nonprofit Fundraising Podcast46. Turning Setbacks into Comebacks - Navigating Rejection & Disappointment [Courage Series PT 2]Ever felt crushed by rejection or struggled to move on from disappointment? Join us as we unpack the differences between rejection and disappointment in part two of our Courage series. Learn how to shift your thinking from the heavy burden of rejection to the lighter, more self-accepting experience of disappointment, and discover how to use it as a powerful tool to pivot and move forward in life.But what if there was a way to make the journey to success just as enjoyable as the destination itself? Say goodbye to overwhelm and self-doubt as we share insights...2023-07-0420 min