Christine Gritmon - Podcast Details

Shows

$Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Melitta CampbellAs you may have noticed, I've been a bit focused on my Higher⚡️Voltage event lately. This week I am on our guest's podcast, The Art of Value Whispering, and she is on mine! Today's guest is Melitta Campbell, aka the Value Whisperer, and she is going to be at Higher Voltage on 22nd January at Battersea Power Station in London giving attendees signed copies of her newest book, “Value Whispering: The Smarter Way to Market Your Small Business (that just happens to be brilliant for introverts)”.We had a fantastic discussion today about how...

2025-12-101h 00

Architecture Business Club with Jon Clayton What PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to make a memorable impression, and offers practical exercises for identifying and leveraging your unique gifts. The episode concludes with actionable tips for starting to develop an authentic personal brand today.Today’s GuestWe’re joined by Christine Gritmon - Christine reco...

2025-11-2734 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Hannah SpenceCelebration time, friends: with this week’s Hannah Spence interview, we’ve now had the entire Higher⚡️Voltage speaker lineup on “Let’s Talk About Brand”!Former teacher Hannah actually has THREE brands (which we of course talk about): her tutoring business Prep4Prospects, her multiple-award-winning social media agency Clockflower Solutions, and her own emerging personal creator brand, Miss Be Seen, where Hannah takes the lessons she’s learned about visibility, puts them into action, and teaches you how to do the same.How did Hannah leave the literal glitter of primary school, for the virtual...

2025-11-1749 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Sapna PierouxWe’re continuing the Higher⚡️Voltage speaker party with today’s guest, my good friend Sapna Pieroux! Sapna Pieroux is a brand consultant at InnerVisions ID, the bestselling author of “Let's Get Visible!”, and creator of the VISION branding method. She guides us through all of that today, as well as how she built her own personal brand, what she was doing before, and what's coming next on Sapna’s own brand journey (hint, it's going to become much, much easier for you to work with her!).Sapna will be speaking at my Higher⚡️Voltage...

2025-11-0946 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Janine CoombesI took a little bit of an unplanned hiatus from Let's Talk About Brand, but now I'm getting back into it!Today’s guest, Janine Coombes, is one of the incredible speakers at my Higher⚡️Voltage event for solopreneurs, happening at Battersea Power Station in London on January 22, 2026 (Dani, Sophie, and Teresa are all speaking too, and I’ll be having Sapna and Hannah on in coming weeks!).(Janine’s been on before, but the show was a slightly different format then, so it felt like time for a new episode!)Janine a...

2025-11-0246 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Andrew and PeteAndrew and Pete became best friends 15 years ago at uni, and have never held a job beyond running their own business together. How did they quickly build to the point where, in under a decade, they’d spoken on huge international stages, amassed a community of thousands, and created one of the largest conferences in the UK?Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in the best possible ways. And of co...

2025-06-1957 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Mari SmithAnytime there's an update to Facebook (or even a rumored feature!), thousands hightail it to Mari Smith's profiles to see what she has to say about it. But how did Mari establish such authority in the world of Meta marketing? How did she build her name professionally to become “the” Facebook guru? Why was Facebook the platform she chose to build her career on?What did she do before Facebook⏤and what might she do after? As with all good, aligned personal brands, the same motivating forces have guided Mari throughou...

2025-05-1248 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Sophie LeeToday I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach! Sophie doesn't just want to help people who are interested in making money. She’s putting the powerful brand storytelling tools she’s learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-driven, impact-driven businesses and female founders with something to say.(She is also a fellow disco-ball-loving, collaboration-not-competition, sparkly badass; you can see why w...

2025-05-0554 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Amanda WebbI’ve known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation).But, like many of us, Amanda didn’t start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful consulting and speaking business, becoming globally known as an expert on h...

2025-03-3145 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Dani WallaceToday's guest is The Queen Bee herself, Ms. Dani Wallace! Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event. She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe.Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “The Festoon Effect,” about what she does and the message she's spreading.

2025-03-2346 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Christine Gritmon I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have. I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.” What I didn't do is really get into the nitty-gritty of how I built my professional presence. So we're going to take a walk down memory lane as to how I grew my own personal brand visibi...

2025-03-1725 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Teresa Heath-WareingThe word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to r...

2024-12-0949 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Ophira EdutYou know I love having a chance to speak with non-marketers!(Then again, is there truly such a thing in the world of personal branding?)Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.The...

2024-12-021h 09 $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Fab GiovanettiFab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO.Fab’s had several touc...

2024-11-2747 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Christina GarnettWhen people in the know hear the word “community,” they think of Christina Garnett.But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot in this week’s episode, and how it wou...

2024-11-0445 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Jess ZafarrisI first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily). But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author.On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymolo...

2024-10-2840 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with BizPaulToday’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference.We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with expansion, especially if what your clients ar...

2024-10-2144 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Brooke SellasBrooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it. This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke initially struggled to put herself out there in each of those situations. In all...

2024-10-1442 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Mario MarcheseWhen I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show.Here’s a bit of what we cover in today’s entertaining, inspiring conversation between friends:How Mario went from teac...

2024-10-0742 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand with Christine GritmonWelcome back to “Let’s Talk About Brand”! My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest!On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through with my...

2024-09-2936 min

Grow Your Video Business with Ryan Koral 372. Personal Branding Secrets for Videographers with Christine GritmonRyan engages in a captivating discussion with Christine Gritmon about the power and importance of personal branding for video professionals. Christine shares insights on how personal branding can significantly impact client relationships, business growth, and self-representation in the digital world. This episode is packed with practical tips for those looking to enhance their presence and influence in the video industry. Key Takeaways Learn how to harness the power of personal branding to attract and retain your ideal clients. Discover strategies for presenting your unique voice and story through your brand. Understand the importance of authenticity and consistency in...

2024-02-1240 min

Late Starters Club Living the Dream Overseas with Christine GritmonHave you had a lifelong dream to live overseas and haven't made that happen yet? Maybe things have gotten in the way like family, jobs, life. My guest today, Christine Gritmon didn't let that stop her. Last year, Christine turned her lifelong dream into reality by moving her entire family from the US to the UK. Join us in today's episode as Christine opens up about the hurdles and cultural differences she’s encountered along the way. Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way o...

2024-01-2932 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About A Personal Brand Journey with Michael StelznerSome brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.In today’s episode, Mike is going to walk us through the...

2023-12-1836 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Branding for Creatives with Liz MosleyThis week I’m excited to talk to fellow brand designer, Liz Mosley!Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to...

2023-12-1132 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About a Personal Brand Coaching Session with Sarah ScottWhile a personal brand is … well…personal. It isn’t something you should work on defining on your own.But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work. It's not like a whole session, but my brilliant...

2023-12-041h 00 $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Branding as an Agency Founder with Kaitlyn BarclayToday I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay. Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself. Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, pe...

2023-11-2734 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Building Your Brand Messaging with Kate DiLeoThis week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging. So that is, of course, what we are talking about today.We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your b...

2023-11-2031 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Tapping Your Potential with George B. ThomasOn today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies an...

2023-11-1337 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Personal Brand Impact with Emmanuel ProbstHave you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. To do that we first define what a brand and culture is...

2023-11-0636 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Design for Personal Brands with Amy WaltersWhat comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above? That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too.Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is useful for a per...

2023-10-3033 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Social Selling with Tim HughesHow do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone.But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong...

2023-10-2339 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding with Books with Mindy Gibbins-KleinHave you ever wanted to write a book?This week’s episode has the goods on personal branding and book publishing. If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?

2023-10-1638 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and AI with Chris CarrOne thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to). Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is...

2023-10-0931 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Becoming the Brand with Jack ApplebyWelcome to the Season 4 premiere of Let’s Talk About Brand! I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.If you are part of #MarketingTwitter, you definitely know his name. And I, for on...

2023-10-0236 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Season 3 Finale with Pat FlynnIt’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and comm...

2023-07-2427 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding from Within with Kimmy ScottiRegardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.

2023-07-1731 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding with Consciousness with Jonathan TrimbleIn this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the focus that brands must have on putting functionality first for eco-friendly products and the need to offer superior alternatives. Jonathan emphasizes the importance of...

2023-07-1032 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding with Action with Tamsen WebsterIt's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.Today we are having a fantastic conversation about how your brand's core beliefs drive the be...

2023-07-0337 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding with Influencers with Yash ChavanToday is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way. Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Market...

2023-06-2632 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Conversation with Brooke SellasThis week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved...

2023-06-1931 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and Culture with Dr. Marcus CollinsDo you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture. Today’s guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for...

2023-06-1234 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Empowered Branding with Tigz RiceIs there a connection between boudoir photography and branding photography? You bet there is!They both require you to be both vulnerable and confident enough to show up in your own way!Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all...

2023-06-0534 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and PersuasionIs your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you’re not sure then you’re in the right place. Today we’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.Today’s guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of MekanismTune in as we talk about:[00:00] Introductions[0...

2023-05-2929 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding Your Offer with Janine CoombesPresumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.Tune...

2023-05-2226 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Building Your Brand Through Speaking with Bri WilliamsOn this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business. We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots a...

2023-05-1529 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About The Evolution of Brand ExperienceToday we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.Listen in as we talk about:[2:33] How did brands leverage Web1? What was the mindset behind it...

2023-05-0836 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Leveraging PR for BrandsYou can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand. So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands. We will talk about different ways to get your brand messaging out there from traditional PR, how PR and ma...

2023-05-0129 min

The Thoughtful Entrepreneur 1529 - The Reason Why Someone is Going to Support Your Business with Gritmon's Christine GritmonIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Brand Strategist of Christine Gritmon Inc, Christine Gritmon.Connecting with Christine Gritmon can provide you with valuable insights and guidance in building and enhancing your personal brand, particularly on social media. Christine's expertise in personal branding, social media strategy, and content marketing can help you identify your unique strengths and effectively showcase them to your target audience. By learning from her experience as an international speaker and her work with numerous professionals, you can benefit from her proven strategies, ultimately leading to improved...

2023-04-2821 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Big Branding for Small BusinessThis week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of. I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes. Listen in to le...

2023-04-2430 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding a Micro-Niche with Melissa LuVisiThis week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C...

2023-04-1731 min $Let\'s Talk About Brand$

Let's Talk About Brand Lets Talk About Branding for Executives with Ashley FausBuilding internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting. Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives. Listen in...

2023-04-1033 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Sustainability with Katie Klencheski"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?Katie Klencheski from SMAKK Studios discusses what brand sustainability is and how brands can make a meaningful impact that resonates with their customers.Listen in to learn:[2:50] How is sustainability defined?[5:21] What is cause-washing and how can companies avoid it?[7:55] What do different generations expect when it comes to sustainability?[10:14] Can small changes really...

2023-04-0331 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Thought Leadership with Katie McKiever"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast p...

2023-03-2731 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and Networking with Beth GrangerA strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you do...

2023-03-1928 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and Surrender with Kute BlacksonSo much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do⏤the rest be damned.Transformational coach Kute Blackson has seen the power of surrender to set people free to be their greatest selves. We discuss how surrender is an essential step to bringing greater purpose to our brands⏤and lives.Follow Christine Gritmon on Twitter: @cgritmon and join her each...

2023-03-1335 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding Boldly with Robin AlbinNo, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes!Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that...

2023-03-0632 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Building An Empowering Personal Brand with Allison WalshSelf-empowerment is, of course, one of the benefits of a strong personal brand⏤but the strongest opt to bring others up along with them.Throughout her varied career, Allison Walsh has always made it a priority to use whatever power she has to empower others in turn. She guides us through some ways to do it and why it matters.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure...

2023-02-2734 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Sound & Motion with David O'HearnsWe know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves?In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About...

2023-02-2032 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Storytelling with Scott NewmanWhat makes your brand worth listening to?It's all about the story your brand is telling—and how.Scott Newman of work x work and On Air Fest discusses the importance of telling your brand story through content, with a focus on podcasting as a uniquely powerful medium.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a...

2023-02-1333 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding Your Superpowers with Dana BowlingYou don't need a fancy origin story to be "super"—you already are!Dana Bowling tells us how to figure out what makes ordinary ol' you simply MARVEL-ous by figuring out your own superpowers—then wearing them like a badge of honor (or even a cape!).Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on...

2023-02-0636 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Your Personal Branding Blueprint with Karen Freberg"Personal branding" can seem like somewhat murky territory. If only there were some kind of guide you could follow while constructing it...Well, good news!Professor Karen Freberg has boiled down personal branding education down to a clear, easy-to-follow "blueprint." Today, she shares the system she's taught to hundreds of students—and even turned into a personal branding simulation with Stukent!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out ev...

2023-01-3040 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding As A System with Shelley RöstlundEven though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others?Shelley Röstlund has branding down to a science. Her well-defined system for building brands has helped hundreds—and will hopefully clarify the process for you as well!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday...

2023-01-2333 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Story with Park HowellWe all think we know what a "story" is—but what is a brand story? What elements need to go into it, and what can it do for us?Master "business storyteller" Park Howell gives us his proven structure for coming up with a business story and expressing it in the clearest, most impactful way possible.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat...

2023-01-1638 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Positioning with Todd IrwinIf you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements?Todd Irwin of Fazer (not "Frasier," as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms "de-positioning." We dive into what all of that means, why it's important, and how to work on it for your own brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday fo...

2023-01-0932 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Trust with Chris BroganHow can brands build trust—and how has the internet changed that?Chris Brogan has been on the forefront of internet culture, helping brands adjust to building relationships online since the beginning. We discuss managing online reputation, the importance of genuine engagement, the rise of influencer marketing, and the constants of trust-building—both on- and off-line.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don...

2022-12-1934 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and AI Art with Jenna SoardAI art isn't just for bizarro DALL-E experiments—when done deliberately, it can be an incredible tool for creating an endless supply of relevant, on-brand images, to a degree that stock sites cannot even begin to touch.Branding expert Jenna Soard explains why AI art is such a powerful tool for your brand, how to use it strategically, and what further technology is on the horizon.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About...

2022-12-1233 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding Your Website with Andy CrestodinaSocial media has not negated the importance of the humble website. Far from it—as social media sites (and their users) come and go, having an owned piece of the internet that you can call your own is more crucial than ever.Andy Crestodina shares how to make your website work harder for you by making your audience do LESS work to figure out who you are, why they should care, and what they should do next.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #Cha...

2022-12-0534 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Creative B2B Branding with Hope MorleyWhen we think of creative branding efforts—especially videos—we often think of B2C brands. It is for this reason that creative B2B branding has such opportunity to stand out and be noticed.Hope Morley of Umault is a master of the happy medium between "stale demo video" and "pure entertainment," making entertaining and informative videos for B2B brands that really sell. We discuss why the B2B market is so ripe for creativity, the relationship between sales and marketing, and why branding still matters in the B2B space.***

2022-11-2830 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Rebranding with Marisa MessickPeople aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation? Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let...

2022-11-1428 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Realness with Julia Jornsay-SilverbergSocial media is often a "highlight reel" of the prettiest, most perfect parts of people's lives—which can leave us feeling "less than" when we compare our own whole, human selves to those images of perfection. Julia Jornsay-Silverberg rejects that notion, and brings her "Anti-Highlight Reel" realness to her own content, resulting in important conversations about mental health, self care—and some new, truly genuine influencer deals with some of her favorite brands! She shares how she keeps a balance between her naturally bubbly, optimistic vibe and keeping it real, how she stays healthy and sane while...

2022-11-0731 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding with Word Of Mouth with Saul ColtBefore there was even marketing, there was word of mouth.Saul Colt explains how to get people talking, why it matters, how it differs from traditional "influencer marketing," and how to measure your results.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You ca...

2022-10-3130 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Branding Smarter, Not Harder with Fab GiovanettiBeing yourself shouldn't feel like work—but when you're trying to build a personal brand, it sure can feel like it! Fab Giovanetti of Alt Marketing School helps us understand how to focus our time and energy on what really matters, so we've got some left over to actually enjoy life.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't m...

2022-10-2431 min $Let\'s Talk About Brand$

Let's Talk About Brand Let’s Talk About Knowing What’s Working with Katie RobbertIt's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why? As data scientist Katie Robbert of Trust Insights tells us, it's important to understand which metrics do and don't matter as we build our personal brands, and how we can use that information to strengthen our strategy moving forward.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes ou...

2022-10-1729 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding with Influence with Jason FallsThere's a big difference between so-called "influencers" with millions of followers, and people with actual influence on the people around them. Jason Falls works with professionals to build the kind of trust and expertise that inspires real action. He shares what matters, what doesn't, and how to leverage that influence for good and not evil.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't...

2022-10-1032 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Inclusive Branding with Michelle NgomeA conversation with Michelle Ngome about inclusive branding—what it means, what it doesn’t mean, and how to get it right. ❤️Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Ad...

2022-10-0331 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Discovering Your Remarkability with Rich BrooksA conversation with Rich Brooks about discovering your remarkability. What makes you remarkable (yes, something does, I assure you!) and how can you harness that power in your own personal brand? Tune in and find out!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of...

2022-09-2630 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand Evangelism with Darryl PraillA live conversation with Agorapulse Chief Marketing Officer Darryl Praill about brand evangelism. What is it? Why does it matter? How can your brand harness its power? Tune in and find out!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by vi...

2022-09-2335 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Humanity with Courtney and Bryan KramerA conversation about brand humanity with Courtney and Bryan Kramer of H2H Coaching.This episode was originally broadcast as a livestream on February 26, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can liste...

2021-02-2640 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Psychology with Rob and KennedyA conversation about branding with psychology with Rob and Kennedy.This episode was originally broadcast as a livestream on February 19, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all o...

2021-02-1933 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With TikTok with Keenya KellyA live conversation about Branding With TikTok with Keenya Kelly.This episode was originally broadcast as a livestream on February 12, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all o...

2021-02-1227 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Story with Simon RaybouldA live conversation with Simon Raybould about Branding with Story.This episode was originally broadcast as a livestream on February 5, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all o...

2021-02-0533 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding And Community with Jayde I. PowellA talk with Jayde I. Powell about Branding with Community.This episode was originally broadcast as a livestream on January 26, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all o...

2021-01-2654 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Know, Like, And Trust with Bob BurgA conversation about Know, Like, and Trust with Bob Burg.This episode was originally broadcast as a livestream on January 22, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of...

2021-01-2227 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With What You Love with Brianne FlemingA talk with Brianne Fleming about branding with what you love. This episode was originally broadcast as a livestream on January 15, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all o...

2021-01-1527 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Finding Your Brand with Troy SandidgeA live conversation with Troy Sandidge about finding your personal brand.This episode was originally broadcast as a livestream on January 8, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all...

2021-01-0826 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Creativity with Laura PearmanBrand strategist Laura Pearman talks Branding With Creativity.This episode was originally broadcast as a livestream on December 18, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adwee...

2020-12-1830 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Brand As Performance with Molly MahoneyA conversation with Molly Mahoney about how branding both is — and isn't — like a performance.This episode was originally broadcast as a livestream on December 11, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can liste...

2020-12-1127 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Owning A Niche with Winnie SunWelcome back to Let's Talk About Brand! Today we are talking with financial educator and analyst Winnie Sun. She’s the perfect person to talk to us about owning a niche. She's on TV five days a week and she’s been ranked the most influential female in the finance space on social media!In this episode, we talk to Winnie about how she came to own this niche. People were so excited to hear that she would be joining us on Let’s Talk About Brand because she’s so influential in the social media space!

2020-12-0427 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Bringing Brand Value To Your Employer with Matthew KobachToday's guest is Matthew Kobach. Many people know Matthew for being a leader in the Twitter space. He's built an incredible community for himself and today he’s going to tell us all about how he did that. We’ll also discuss how his own incredible personal brand has benefited his employer. When he started building his personal brand, he was not yet with Fast, which is a brand new startup. He has helped it grow even faster by the power of his personal brand. We're going to talk about that as well as this larger shif...

2020-11-2034 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding Something Uniquely You with Gary WareThis week's guest is Gary Ware of Breakthrough Play, which facilitates personal and professional breakthroughs through the power of play. As adults, we often forget how to do that; Gary rediscovered the power of play himself through comedic improv training, and figured out how to apply that to something new. Marketing is a creative application when you think about it. Gary very brilliantly made that twist from a marketing career into creating Breakthrough Play, where he works with corporations and teams and groups to rediscover the power of play to enhance their creativity, productivity, and facilitate...

2020-11-1329 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding Something Bigger Than Yourself with Mel BridgerThis week's guest, Mel Bridger, is joining us today from the UK. Mel is a personal trainer, but she has three separate fitness brands! We're going to cover all of them, but basically, she has branded a partnership, a personal brand, and a franchise. She’s the perfect guest to be speaking with us about branding something bigger than yourself. This episode was initially broadcast as a livestream on November 6, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for th...

2020-11-0626 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Authenticity with Ryan FolandToday’s guest Ryan Foland is all about ditching the act, keeping it real, and bringing his whole self to the table rather than playing some sort of part of what he should be, because what he should be is himself. He’s the perfect person to talk with us today about this week’s topic, branding with authenticity.This episode was initially broadcast as a livestream on October 30, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAbo...

2020-10-3027 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Personalizing A Brand with Chocolate JohnnyWelcome back to Let's Talk About Brand! Today’s show is special because our guest is talking with us live from Sydney, Australia! We have the fabulous Chocolate Johnny on with us today to talk with us about personalizing a brand. John Kapos is a third-generation chocolatier. His family business, Perfection Chocolates, was founded in 1939. They hand-make their chocolates and confections in Sydney, Australia. Years ago, John realized the power of social media, especially video for small businesses. Today, he spreads that message to small businesses all over the world, as well as continuing to put it...

2020-10-2328 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding A Collaboration with the 360 Marketing SquadToday we’re talking about branding a collaboration with 360 Marketing Squad! 360 Marketing Squad is made up of content and blogging expert Mike Allton, Instagram expert Jenn Herman, Facebook live expert Stephanie Liu, and Facebook ads, chat box and analytics expert Amanda Robinson, a.k.a. The Digital Gal. This episode was originally broadcast as a livestream on October 16, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About...

2020-10-1629 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Expertise with Ramon RayToday we’re talking with Ramon Ray of Smart Hustle. Ramon has done a great job of branding with expertise. He started in the tech sector, and then it became about small business tech. And now he is a renowned expert, not only in tech, but also in small businesses, their needs, business in general, and marketing!He has worked at the United Nations and has spoken at the White House. He's interviewed President Obama and testified before Congress. He runs an amazing conference every year. He has a whole community of smart hustlers, small businesses, an...

2020-10-0931 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding and PR with Ashley GrahamWelcome back to Let's Talk About Brand! Today we are talking with Ashley Graham, aka Your Brandista. Ashley describes herself as a publicist and empowerment coach that works with conscious brands to elevate their influence through aligned media strategies!Ashley is all about empowering brands to be able to get their message out there in the places they want and in the ways that they want. This also has to do with aligned media strategies, because not all exposure is equal. Today, Ashley is going to tell us how you can get aligned media strategies that...

2020-10-0228 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding For Yourself, Not The Space with Katie & Mario MarcheseToday on Let's Talk About Brand, we're talking about personal branding with Katie and Mario Marchese. Mario is better known as Mario the Maker Magician. He has been a magician for over 15 years, and he really breaks the mold!Mario has been called “the greatest children's magician in the world” by magician David Blaine, who he's also toured the world with. He has taught his own special brand of Maker Magic to Murray the Muppet on Sesame Street. He has also done a whole ton of live programming with Make Magazine. Normally, he’s touring all over t...

2020-09-2528 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Branding With Content with Rebekah RadiceToday on Let’s Talk About Brand, we talked to Rebekah Radice on branding with content. Rebekah is a former morning radio talk show host, but for the past twenty years, she's been training others on how to engage their audiences through digital marketing.She's the founder of Rebekah Radice Media and the co-founder of BRIL.LA, a digital marketing and consumer experience design firm that, as of this year, is working exclusively with cause-based organizations. She’s also the creator of the Authority Matrix and the performance method and auth...

2020-09-1831 min $Let\'s Talk About Brand$

Let's Talk About Brand Let's Talk About Building A Brand, Not Just A Channel with Roberto BlakeToday we’re talking about building a brand, not just a channel, with YouTube creator and educator Roberto Blake. Roberto is also a creative entrepreneur, public speaker, and business coach. He's all about educating and motivating creative people with new videos every week on his YouTube channelHis Awesome Creator Academy helps creative entrepreneurs leverage YouTube to grow their audience, increase revenue and develop their businesses and brands. This episode was broadcast as a livestream on September 11, 2020. It has been edited from its original format.***...

2020-09-1127 min