Shows
The Swandingo FilesSwandingo Files | Christine Walker | AT Ease! Veteran MagazineIn this episode of the Swandingo Files our host Stephen Swanson interviewed Christine Walker, founder of devil dog publishing and AT EASE! Veteran Magazine.AT EASE! Veteran magazine began as a vision of entrepreneur, Christine Walker, a Desert Storm Veteran, having served as a Navy Hospital Corpsman at Camp Lejeune, MCB. With her background in publishing & design, she wanted to create a print magazine that would give a voice to veterans to share the stories that forged them in the fire. Christine is a 2021 Texas Veterans Hall of Fame Patriot Award recipient, a 2023 Veteran in Residence Cohort...
2023-03-2942 min
Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it AllCreating Inclusive Business Culture and What Women Really Want | Christine WzorekSend us a textHave you ever wondered how you can build a company culture that thrives and helps your business and employees achieve massive success? In this episode, Camille welcomes Christine Wzorek, the creator of White Label Advisors which helps create a culture and inclusion of diversity within businesses to help them scale.“For me, it’s never been about being in the position of authority. It’s more about how am I helping grow the people around me and getting everyone in sync in a way that we trust each other, that we respec...
2022-07-1241 min
Patients On DemandHow to Rank Above Your Competition and Be The Most Visible Clinic In TownWhat are the steps needed to be the most visible clinic in town and rank above your competition? This is a deep dive so I hope you're ready! We're going to be talking about SEO and how to rank higher on Google, the key differences between Ads and SEO, what makes Google happy and what doesn't, and so much more!Buckle up. There's a lot of helpful information in this one! Enjoy.*~* SUBSCRIBENew Podcasts/Videos Every Monday!*~* CONNECT WITH CHRISTINEFacebook: https://bit.ly/christinewalker
2022-06-0128 minPatients On DemandAre You Using This YouTube Feature? This Could Benefit Your Physical Therapy Practice!During a group coaching call, a client brought up the benefits of using YouTube videos as a way to get more eyes on his blog posts! But also followed up by talking about this new feature YouTube has rolled out that can actually make you money. Are you using it? If not, maybe you should give it a try!At the very least, embedding YouTube videos into your blog posts can increase your SEO and get your practice seen more. Either way.. we think YouTube is a great strategy you can implement.
2022-05-2510 minPatients On DemandBusinesses Exist for One Simple Reason (Why Your Physical Therapy Practice Exists)A business exists because.. (well, I don't want to ruin the surprise) but it's really for ONE simple reason! Let's talk about why your Physical Therapy practice exists in the first place. Also, how you can leverage your authority to beat the perceived knowledge gap that has occurred today with the overload of information that is out on the internet.*~* SUBSCRIBENew Podcasts/Videos Every Monday!*~* CONNECT WITH CHRISTINEFacebook: https://bit.ly/christinewalkerLinkedIn: https://bit.ly/christine-linkedinInstagram: @thechristinewalker*~* TODAY’S PO...
2022-05-1108 minPatients On DemandOverachiever's Dilemma - Part 2 (Celebrate your wins!)Today's podcast episode is all about learning to celebrate your wins as a business owner! Do you allow yourself to celebrate? Or do you instantly start working towards the next goal? The problem with this is that it leads to burnout and can leave you feeling like you're not accomplishing anything at all. This is NOT something I want you to experience.So, let's talk about it!*~* SUBSCRIBENew Podcasts/Videos Every Monday!*~* CONNECT WITH CHRISTINEFacebook: https://bit.ly/christinewalkerL...
2022-05-0413 minPatients On DemandOverachiever's Dilemma - Part 1 (When Success is Hard to Measure)Success when we were in school use to be measured by grades. When we got an A, we got the stamp of approval we needed to know that we were succeeding! But in entrepreneurship? It doesn't work that way! Because of that, we experience what I like to call "overachiever's dilemma".If you're a business owner, I am highly confident you will be able to relate. So sit back, get comfortable and let's talk about it!*~* SUBSCRIBENew Podcasts/Videos Every Wednesday!*~* CONNECT WITH CHRISTINE
2022-04-2711 minPatients On Demand"Worth the Time and Effort to Have a Podcast to Grow my PT Business?"Today's podcast is from a group coaching call with my clients where one business owner in particular asked about the time and effort being worth put towards his podcast and how we can best optimize it to help him grow his business! If you’re considering starting a podcast for lead generation, this episode will be super helpful for you.*~* SUBSCRIBENew Podcasts/Videos Every Monday!*~* CONNECT WITH CHRISTINEFacebook: https://bit.ly/christinewalkerLinkedIn: https://bit.ly/christine-linkedinInstagram: @thechristinewalker*~* TODAY’S PODCAST/VIDEOA...
2022-04-0611 min
The WalkshowComedian and Story Worthy Host - Christine BlackburnThis week we are exploring the walk of life with Comedian, Actor, and Host of the Story Worthy Podcast, Christine Blackburn. Christine moved to Los Angeles over 20 years ago to pursue her dream of comedy and continues performing and entertaining to this day. Christine and I have a wonderful conversation about what goes into being a comedian, her journey with hosting the Story Worthy podcast which has interviewed successful funny people for over a decade, and hilarious anecdotes from her career and life. Music by Misha Zarins.Show Links: Christine's Twitter: https://twitter.com...
2022-01-3053 minPatients On DemandThe Good Faith Estimate: What It Means For Your WebsiteToday's podcast is about the NO SURPRISES ACT and what it means for your website. I also discussed how we can strategically add the Good Faith Estimate to your website.Links Mentioned: https://simonsassociateslaw.com/*~* SUBSCRIBENew Podcasts/Videos Every Monday!*~* CONNECT WITH CHRISTINEFacebook: https://bit.ly/christinewalkerLinkedIn: https://bit.ly/christine-linkedinInstagram: @thechristinewalker*~* TODAY’S PODCAST/VIDEOAll about lead generation, websites, website creation, physical therapy we...
2022-01-2410 minPatients On Demand2 Areas Entrepreneurs Struggle With The Most AND How To Overcome ThemWho do you need to become to be a successful entrepreneur?Who do you need to be in order to accomplish your business goals?My business coach asked me these questions a little over a year ago, and it took me until a little while ago to reconcile this with myself.In today’s podcast, I wanted to share my own experiences with two aspects of being a business owner that I have struggled with in the hopes of helping others through it too.The truth is, if you're not willing to...
2022-01-1715 minPatients On DemandHow To Write USP Headlines People Can’t Help But Click (AND Improve SEO!)What’s the first thing that people read when they come to your website?Your headline, or unique service proposition (USP), is the first thing that someone sees when they arrive at your website. It needs to catch their attention AND make them want to take action.BUT, it can also help optimize your SEO and help you rank higher in Google searches. What’s at the top of the page is very important from a ranking standpoint.That’s why it’s ESSENTIAL to write a headline or USP that uses lead-generating language...
2022-01-1016 minPatients On DemandHow To Fill Your Clinic’s Schedule ASAPIn last week’s check-in with our clients, we discussed various ways to fill a clinic’s schedule during slower periods of the year (especially during the holidays!).One of our clients, Dr. Chris Sovey, posed several questions about how to achieve higher website traffic using SEO.But SEO isn’t the only way to get website traffic in the short term, there are more effective ways of doing so!If you’re trying to fill your clinic’s schedule, there are plenty of ways you can get started TODAY, without putting any money upfr...
2022-01-0313 minPatients On DemandThe Biggest Mistake You Can Make With Digital Marketing→ Link to the video about my health journey: https://www.youtube.com/watch?v=dPekbHaUrE0→ Link to video on the 6 key areas of a PT business: https://www.youtube.com/watch?v=9wN2Nwrm4qoThis week’s episode of Patients on Demand is actually a throwback to a podcast I recorded in the spring of 2021, while I was putting the finishing touches on our Patients on Demand System.The episode was inspired by a potential client that I had been talking with, who was telling me about her struggles getting her PT practi...
2021-12-2713 min
Operation Tango Romeo, the Trauma Recovery PodcastEp #171. Christine Walker, Editor of "At Ease! Veteran Magazine"https://www.theateasemagazine.com/
Christine Walker,
OWNER | EDITOR IN CHIEF
AT EASE! Veteran magazine began as a vision of entrepreneur, Christine Walker, a Desert Storm Veteran, having served as a Navy Hospital Corpsman at Camp Lejeune, MCB. With her background in publishing & design, she wanted to create a print magazine that would give a voice to veterans to share the stories that forged them in the fire and have made them who they are today.
Christine has over 20 collective years of design, writing, and publishing experience, co-founding MAC Publishing as Creative D...
2021-12-2230 minPatients On Demand3 NECESSARY Ingredients for a Compelling Online BioDid you know that the “Meet the Staff” page on a healthcare provider’s website is the 2nd most visited page?When people find your PT clinic online, they want to get to know YOU before they come in for treatment.Health issues, injuries, or nagging aches and pains are difficult enough to deal with on their own, and finding the right provider (especially when it’s coming out of their pocket) is even tougher!This is why building trust and authority is ESSENTIAL when you’re appealing to patients online. They want to get to...
2021-12-2010 minPatients On Demand3 ESSENTIAL Content Upgrades For Your Website’s Growth in 2022Are you looking back on 2021 for some clues on how to improve your website in 2022?In this week’s episode of Patients on Demand, I go over the three ESSENTIAL components of your website to ensure business growth in the new year.Without making sure these are up to date with your clinic or business, you’re selling yourself short!When you look at your clinic’s website, you want to make sure these components are where they need to be:#1 Your Unique Service Proposition or USP#2 Your Top 5 Servic...
2021-12-1314 minPatients On DemandHow to Hire A Marketing Assistant That Will TRANSFORM Your ClinicWhen you’re in the process of hiring, the best thing to do is look for someone else who successfully does this job that you’re looking to hire!In this week’s coaching session, we had the opportunity to speak with Ryan, who works as a marketing assistant for one of our PT website clients.He guided us through his marketing background, how his hiring process was, and what he did to get acclimated to his new position in the physical therapy niche for the first time.Ryan’s success in his position...
2021-12-0620 minPatients On DemandHow To Keep Your PT Website Ahead of The SEO Game in 2022***Link to the Google Update episode → VIDEO & PODCASTAs we approach the end of the year, it’s a great time to reflect on what to do moving forward, what knowledge to acquire that you might not have in the past year, and what decisions need to be made to make 2022 better.In my own personal reflection, I realized that it would be helpful to share a little bit more about Google’s recent updates and how they affect your PT website rankings, especially so you can make the right changes in 2022.Many people...
2021-11-2916 minPatients On DemandThe ONLY Business Shortcut You'll Ever Need | The Secret to Accomplishing Your Goals in 2022Link to the Google Update episode → VIDEO http://ow.ly/3B7H50GwCqA→ PODCAST http://ow.ly/BsSQ50GwCqCRecently, I heard a quote that completely changed my thought process when it comes to my business from another GENIUS entrepreneur, Jake Kelfer, over on the Cashflow Tactics podcast.At the very end of the podcast, he shares something his father told him before his first book launch when it comes to getting what he wants out of life.He reminded him that everyone wants the same thing...
2021-11-2214 minPatients On DemandHow To Sell Your Online Course Post-Pandemic To Grow Your PT Practice In The New YearDuring the pandemic, many business owners spent a lot of time developing online PT programs for their clients since their clinics were shut down or severely limited in capacity.Now that things are slowly returning to normal, people are coming in for therapy again and there’s less of a need for this online content, a lot of us are wondering...what can I do with this thing I spent all this time creating?You’re probably thinking, let me put it on my existing website with my other offerings so it’s available for all th...
2021-11-1514 minPatients On DemandOverflow 101 | How To Manage When Demand for PT Exceeds Your Clinic’s SupplyOne of my clients recently reached out to me about a problem she was having with her physical therapy clinic.She was getting too many inquiries from her website of people wanting to come in for PT, and she wanted to put a notice on her website that she wasn’t seeing new patients.In my opinion, this is an amazing problem to have! Overflow is a sign that you have other problems in your business and presents you with an opportunity to fix them.If you’re faced with more patients than you...
2021-11-0814 minPatients On DemandBlack Friday 2021 | Marketing Strategies for PT Practice OwnersBlack Friday is one of the best selling opportunities of the year for business owners, PT practice owners included! It’s a great way to make some extra money at the end of the year for your PT business.People are actively seeking out the things they’ve wanted to buy, and getting excited about spending money on those things since they know they’ll get a discount!This is a fantastic opportunity to sell PT packages, or anything else you offer, and get some extra money in your pocket for the end of the year...
2021-11-0115 minPatients On DemandBREAKING NEWS: Google Just Changed Local SEO Rankings ForeverHave you noticed a lag in your website’s traffic over the last month or so? Has your Google search ranking plummeted seemingly out of nowhere?There’s a reason for that: Google just rolled out the biggest update to organic ranking that they’ve done in over a decade! The update was rolled out over nine days, causing some people to see problems at different times. And, in typical Google fashion, they gave no warnings about it, and we are noticing the changes now.The update was targeted at geographical locations of businesses, and makes...
2021-10-2514 minPatients On DemandThe 10-80-10 Rule | Successful Business Leadership for PT Practice OwnersWhen it comes to your private practice or other PT business, it’s important to remember the 10-80-10 rule.10% of your goals as a business owner are handled by you, 80% is handled by your team or employees, and the last 10% is going over everything before it’s finished.The first 10% is the direction you want to go, the objectives, and what you want accomplished, which you can give as the leader. The 80% is the execution of the accomplishments, carried out by your team. The final 10% is you adjusting a few things here and there, and...
2021-10-1813 minPatients On DemandHow To Take Meaningful Brain Breaks as a PT EntrepreneurDo you ever feel like you need a break, but you don’t want to lose your momentum?So you push yourself to the point of exhaustion, and realize that the quality of your work isn’t worth the work you’re putting in…As entrepreneurs, it’s easy to get stuck in this trap. We don’t want to waste our time on things that won’t advance our business forward in some way. But we also recognize that if we don’t have a break from our business that it will eventually suffer, and so will we!
2021-10-1115 minPatients On DemandDon’t FIX What Ain’t BROKE | How to Make Decisions About Upgrading Your PT WebsiteAs physical therapists, we’re constantly upgrading our knowledge about the latest treatments, getting the latest and greatest new equipment, obtaining new certifications, etc. to be the best clinicians we can be.It makes sense that we tend to have this attitude towards our online presence!However, sometimes it doesn’t make sense to get every new upgrade, switch to the newest platform, or add every new widget that comes out to improve our PT clinic websites.If your website is working for you and meeting the needs that you have it working for...
2021-10-0410 minPatients On DemandIs My Website Marketing Really Working? | SEO Q&A Part 3PT practice owners, myself included, often ask these questions: How many leads should my website be generating? What should my expectations be? How do I know if I’m doing good or bad?Whether you’re just starting out with website marketing or you’re an experienced business owner, this week’s episode will explain some of the basic metrics you should look for when it comes to the success of your PT website.The first thing you should be looking at is the number of visitors to your PT website. The best tool to use is G...
2021-09-2710 minPatients On DemandGoogle LOVES Content | How To Get Your PT Practice To Rank Higher Part 2/3On last week’s episode of Patients on Demand, we went over the importance of high ranking for PT practice owners on Google searches. We also went over some ways to improve your ranking, such as making sure all of your clinic’s information is up to date on your website, as well as your Google My Business profile.This week, I continue the discussion on the importance of content on your website to improve your PT website’s SEO organically. Since you only have control over about 30% of how you rank on search, it’s important to do ev...
2021-09-2012 minPatients On DemandGoogle My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3Google My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3So you want to know how to rank your PT practice in the top 5 results on Google search? Or even top 3 results on Google Maps? Look no further!This past week I spoke at one of my client’s Mastermind events, and we went over some commonly asked questions about Google My Business and how to rank your PT business higher in search.Higher rankings = more people see your PT practice online = more clients to come in and spend $$$!...
2021-09-1312 minPatients On DemandBlogging for SEO | Why Blogging is Essential for Private Practices (+4 blog topic ideas!)Writing blogs for your physical therapy website is way simpler than you might think, and can have incredible benefits for your clinic’s visibility online!Consistent content creation can help rank your private practice higher on Google search results, which is essential for getting more potential clients to your website since 67% of clicks on Google fall on the first five results.Not only is it great for SEO purposes, blogging can help you connect with your clients in a real way before they even come in for treatment, which helps you stand out from other ph...
2021-09-0615 min
Patients On DemandPT Website Secrets BTS | Digital Marketing Essentials for PT Practice OwnersThis week, Patients on Demand goes behind the scenes with one of our website clients during our weekly check in. We go over how their site is doing, how their marketing is working for them, and my recommendations based on their data.I talk about some amazing strategies that lesser known clinics can use when they’re just starting out to become an online celebrity for their local area, but don’t be intimidated--I talk about some ways that more established clinics can improve their marketing tactics as well.In this week’s check in, where...
2021-08-3016 minPatients On DemandUsing Your PT Clinic’s Brand as an SEO Secret WeaponAfter a lovely vacation with my family to Hilton Head Island, I came across some of the best branding for SEO purposes in a local coffee shop after asking my daughter to pick the place she wanted to go for breakfast.The business she chose called itself “Coffee Shop Near Me”, which if you know anything about Google search rankings, is genius. Using what people typically type into the search engine in your business name gives you a leg up when trying to generate traffic for your business.In this week’s episode, I talk about...
2021-08-2313 minPatients On DemandContent Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build AuthorityContent Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build AuthorityIn this week’s episode I talk about the easiest way to create content for your clinic online consistently. Updated content on your PT website and elsewhere online helps you rank higher on search engines, helps your clinic appear more like a trusted authority, and makes it easier for your potential customers to find you.So many PT practice owners struggle immensely with getting content out there. This might be partially due to a common misconception that content creation is an ext...
2021-08-1614 minPatients On DemandHow to Get Your PT Clinic on the MapHow to Get Your PT Clinic on the MapThere are plenty of PT practices out there that people have no idea about because they’re simply not contributing to an online presence. These practices are five-star oases in the middle of the desert where they’re at, and all they need is some marketing to get patients in the door.When you’re trying to market your PT practice and get more leads into your clinic, there are typically three ways to go about this: Hustle-style marketing Google and social media ads R...
2021-08-0921 min
Patients On DemandHow To Create Time Freedom as a PT EntrepreneurHow to Create Time Freedom as a PT EntrepreneurIn this episode of Patients On-Demand, we will talk about how to get time freedom while running your own private practice. If you’re anything like me, then you went into private practice with the belief and excitement that you’d have more free time due to owning your schedule. Well, entrepreneurial life can set you up for a rude awakening if you let it. I instead found myself more strapped for time than I’d ever been before!Through organi...
2021-08-0221 minPatients On DemandRethink the Lead Magnet in 2021I was inspired by a client question during our weekly office hours to talk about lead magnets or freebies in exchange for contact information, and specifically, what the best type of lead magnet is for your PT website.Trends for lead magnets change over time, around 3-5 years ago FAQ booklets were very popular for cold leads, or people not so ready to come in for PT just yet, and would commonly lead them to download more specific lead magnets and eventually come into the clinic.More recently, videos...
2021-07-2611 minPatients On DemandDo You Really Own Your PT Business? Or Does It Own You?How do you know if you really own your PT business?In this week’s episode of Patients on Demand, I discuss one of our clients and how he took back ownership over his incredibly successful PT practice.By ownership, I mean that he decided to take back control of how he got patients coming into his practice. Even with a successful PT business, having no control over your referral sources means that you aren’t in control of your continued success.Before implementing our...
2021-07-1913 minPatients On DemandFun Q&A with My Daughter Virginia | 4th of July SPECIALIn this week’s episode I decided to do something different and special for the holiday. So tune in to hear my daughter ask me a series of random questions, and get to know me a little better!Virginia will ask me fun questions, like what are the best outdoor party games and what was the most fun gift you’ve made someone, and I’ll answer to the best of my abilities! She might even answer some too!If you’d like to see more content like this mixed in with my regular videos, like the...
2021-07-1216 minPatients On DemandHow to Hire Like a Pro as a PT CEOHiring new employees is a complex process. As CEOs in the PT world, we aren't exactly HR specialists. In this week’s episode of Patients on Demand, I outline some ways that can make this process a little easier.In the current economic climate, it’s even more difficult to hire because everyone is in need of more people. As PT business owners we aren’t exempt from this, so here are some tips to make it a little simpler.When creating a new job position, create a title that s...
2021-07-0521 minPatients On Demand4 Numbers of Website Analytics You NEED to Know4 Numbers of Website Analytics You NEED to KnowThis week’s episode is a throwback to a live I did back in 2019 on website analytics.Looking at analytics can be scary and overwhelming because there is a lot of information available!It’s important to narrow down the numbers you look at on a monthly basis to four key analytics to better inform you of the success of your PT business’ online employee.These numbers will answer four different questi...
2021-06-2808 minPatients On DemandCEOs Need Brain Breaks Too!CEOs Need Brain Breaks Too!As you grow in your PT business, it becomes more and more complicated, more people are hired, more decisions have to be made, and the decisions grow in size and lessen in the time they need to be made. All of these factors mean that it is essential to have times when your brain can just shut down and rest and refresh and not be in business mode all the time.When you give yourself the time to breathe, to not be in PT...
2021-06-2116 minPatients On DemandThe Magic of Masterminds for Business GrowthIt’s tempting to think that you can get places on your own with your PT business, especially because this is why you were able to start a business in the first place. Being independent and willing to strike out on your own is how you got started.But there is a whole new level of growth that requires more than just personal willpower. And this can take years and years to figure out on your own, or can be condensed into a smaller amount of time by involving yourself with people who’ve gone...
2021-06-1417 minPatients On DemandHow To Know Which Leads Are Worth Your Time (And Those That Aren’t)How To Know Which Leads Are Worth Your Time (And Those That Aren’t)How do you know if leads that come into your physical therapy business are worth your time?If you look at a batch of ten leads that come from your website, typically only two of them are hot and will convert immediately, six of them will be somewhere in the middle, and the last two will never become patients. Focusing your energy on figuring out who those six in the mid...
2021-06-0710 minPatients On DemandCharge Enough to Serve | Why You Shouldn’t Fear Charging What Your PT Services Are WorthHow can you charge enough for services so your PT business can grow?In this week’s video I explain the importance of charging enough for your PT services to your patients not only so that you can break even, but so you can avoid getting stuck and continue to grow your clinic. Like any business venture, it should be worth the investment.It’s hard to price things out when you’re just getting started as a new PT business, because a lot of us start out wanting to serve a purpose and help people...
2021-05-3113 minPatients On DemandGiving Your Patients the Disney ExperienceWhen you’re planning a Disney vacation for your family, there are a lot of things you need to consider in the planning. Where you’ll be staying, how you’ll get around to the parks, where to eat, things that are typically necessary for any vacation.But when it comes to booking with Disney, they have a tendency to remove as many of these obstacles in the planning process for you. They offer a bus system to chauffeur you around from the minute you land at the airport until you leave to go home...
2021-05-2414 minPatients On DemandWhat to Do When You Hit a RoadblockWhat to Do When You Hit a RoadblockWhen we face challenges with our clinics, we look to go the fastest route to solve our problem. We instinctively look for the quickest way to get from Point A to Point B, or the shortest path between getting what you want for your PT business, and what you need to do to get it there.If you are only looking at the fastest route to where you want to go with your PT business, this m...
2021-05-1709 minPatients On DemandLessons from the Lemonade StandLessons from the Lemonade StandIt’s easy to assume that the reason you aren’t getting patients in your PT business is because they don’t want to spend money on the services. But the reality is that there are many reasons why this could be happening.Are you grabbing people’s attention with your website? If people aren’t aware that you’re selling, how do you expect them to buy it?In today’s throwback podcast, I sat with my daughter and recounted...
2021-05-1014 minPatients On DemandDealing with DissonanceDealing with DissonanceWhat do you do when you feel uncomfortable with something in your business?If I find myself avoiding a task that I’ve had on my plate for a long time, I ask myself, “Why is this causing me so much discomfort?” “Why is this taking me so long to get done?”It’s easy to get frustrated with yourself during this process, and to think that you’re the problem. But if you ask yourself the right questions, you can become unstuck...
2021-05-0329 minPatients On DemandIs It Time to Rebrand Your Business?Is It Time to Rebrand Your Business?A lot of people consider rebranding when they feel like their business has taken a bit of a turn.That's causing you to think that your branding is the issue, but if we’re being honest, 9 times out of 10, the branding isn't the reason you're having trouble bringing new clients into the clinic.Rebranding is not simply just changing your colors, changing your logo, and changing how your business is presented from a marketing material standpoint. It ca...
2021-04-2612 minPatients On DemandMarketing Moves You're Doing Out of OrderMarketing Moves You're Doing Out of OrderThere are many talented marketers out there that are great at selling CRMs and other business enhancing softwares. And these softwares can be a great resource for your business, as long as you implement them at the right time.But when you don't have the business yet, that's going to use these tools, why are we spending money on them prematurely? Implementing these softwares at the wrong stage can be a waste of time and money. It’s i...
2021-04-1913 minPatients On DemandDisney Teaches Quarterly PlanningDisney Teaches Quarterly PlanningI’ve known for a year that my kids get out of school earlier in May than usual and I’ve earmarked the week before Memorial weekend as a great time to do something fun like go to Disney World. However, as most of you know, Disney is not something you’re able to do on a whim, unless you live next door to Orlando. It’s an entire process from finding a place to stay, to transportation, what rides you’ll do when, and even gettin...
2021-04-1216 minPatients On DemandGet to Know Me with Cash PT Lunch Hour!This week's episode is another replay of an interview I've done with the hosts of Cash PT Lunch Hour!In it, I take them through my workspace (a gym, believe it or not!) and explain my workflow, how I got started, and everything else in between.We also discuss how I found my first 10 clients, the importance of a solid marketing strategy, and why it's crucial to truly own your business.We go on to talk about my web developing business, how I started it, all the mistakes I see other PT websites...
2021-04-0542 minPatients On Demand3 Business Books for Physical Therapists (that no one has told you about)Hey guys, this week, I’m back with a fresh episode of Patients On Demand, and I couldn’t be happier!It’s been a pretty wild week with my family, what with spring break and everything! Instead of traveling, we decided to go for a staycation, met with some family, and had quite a lot of fun.It doesn’t hurt that we also had one of my daughter’s gymnastics meets, and she’s aced it! She’s becoming better and better, and I couldn’t be prouder!Speaking about becoming better, this wee...
2021-03-2921 minPatients On DemandTop 10 Things You Should Have on Your WebsiteThis week’s episode is a little different!How, you ask?Well, instead of just me alone, I’ll be replaying an interview I’ve had last year with Alex from Healthcare Digital Marketing!In it, we go through 20 websites and break down what they’re doing right, what they’re doing wrong, and how they can be better! All of this will only take 7 seconds for each website, because this is a rapid-fire episode!By the end, Alex and I will give you a little recap and an impromptu list of the 10...
2021-03-2435 min
Patients On DemandTop 10 Things You Should Have on Your WebsiteThis week’s episode is a little different!
How, you ask?
Well, instead of just me alone, I’ll be replaying an interview I’ve had last year with Alex from Healthcare Digital Marketing!
In it, we go through 20 websites and break down what they’re doing right, what they’re doing wrong, and how they can be better! All of this will only take 7 seconds for each website, because this is a rapid-fire episode!
By the end, Alex and I will give you a little recap and an impromptu list of the 10...
2021-03-2335 minPatients On Demand3 Lessons From Shark Kevin O'LearyLast weekend, I had the privilege to listen to Kevin O’Leary at a mastermind event I attended.Naturally, it was fantastic!Some of you might not know him, but many Shark Tank aficionados here will recognize the name! Yes, he is no other than THE Kevin O’Leary, the shark who doesn’t mince his words with hopeful entrepreneurs!His talk was one of the most interesting events of the year, and I’ve learned a lot from it. And so, of course, I decided to tell you all about it!Kevin...
2021-03-1514 minPatients On DemandNew PT Business Outreach During COVIDThis weekend has been pretty hectic for me. I went to a small group mastermind event, booked the wrong flight to return home, and had to drive in the snow to my daughter’s gymnastics meet! Suffice to say, my focus was all over the place, and I’m glad a new week is upon us!Why am I talking about this? Well, simply because it reminded me of something that happened a while ago with one of my clients, Josh.Josh has a PT clinic for animals, and during his first year, everything was goin...
2021-03-0813 minPatients On Demand4 Things to Delete off Your PT Website Right NowSitting down this week to work on this episode, I found myself drowning under the mountain of papers on my desk.Most of those papers were from my children’s school. My work station was full of kids’ drawings and math problems.My children were proud of their work, and I was as well. However, it was all a bit too much, and some of those papers just needed to go.Why am I telling this story and outing myself as someone who lets papers pile up on their desk before cleaning it up?
2021-03-0111 minPatients On DemandHot, Warm, & Cold Leads - Why It Matters For Your PT WebsiteDo you remember how you made new friends before the pandemic? Many of us in our thirties and forties find it a bit more difficult, but it still happens!You get to know the person, and at first, both of you are a little bit shy, still on your best behavior. And then, little by little, you warm up to each other, until you find yourselves eating pizza and watching reruns of Law & Order together on a Friday evening.And this is exactly how I describe the philosophy between cold, warm, and hot leads.
2021-02-2211 minPatients On DemandWhy Marketing Prevention Is So Hard (And What to Do Instead)Injury prevention isn’t always a priority, even in the eyes of top athletes. I saw that with a gymnast I worked with who, despite the pain they were going through, didn’t want to cut into their practice time and go through physical therapy because they were scared they’d fall behind.Why is that? Simply because there’s always another competition coming, and athletes are always more focused on that. Plus, a certain amount of pain and aching is just a part of life for people who practice sports!However, we as physical therapis...
2021-02-1512 minPatients On DemandDon’t Share Your Prices OnlineShould you list your prices on your website? My answer to this question is: never!Why? Simply because listing your prices online is the best way to drive traffic away and kill your lead generation strategy. Yes, believe it or not, it’s that bad!As we all know, not all physical therapists are made equal. Just like in any other field, some are good, some are bad, some take insurance, some don’t, and some are really good at emotionally connecting with their patients while others struggle with that side of the job.So...
2021-02-0811 minPatients On DemandWhy We Don't List Diagnoses on Our WebsiteBelieve it or not, listing diagnoses on your website will drive traffic away from you!As we all know, great physical therapists are not the ones who list every issue they work on online, but the ones who understand how to connect with their patients, how to make them comfortable, and most importantly, how to solve their issues.So, what should I put on my website, you’re asking? Well, we like to make our websites SEO-focused, comprehensive, and most importantly, helpful. And that comes from using the right content and learning how to emotionally co...
2021-02-0117 minPatients On DemandWhy You Won't Achieve Your New Year's ResolutionsLast Christmas, my family and I wrote a list of New Year’s resolutions and put them in our stockings. The idea was to keep those lists in our stockings until the next Christmas, and then sit down together and go through what we achieved and what we didn’t.And I’m happy to announce that we've achieved most of our goals, from my husband publishing his newest book to our three-year-old son finally accepting that wearing underwear is a way of life he should pursue.However, this got me wondering. Why do some of us...
2021-01-2513 min
Liz Covart, Author at Ben Franklin's WorldEpisode 293: Christine Walker, Jamaica Ladies: Female Slaveholding in Jamaicahttps://traffic.libsyn.com/secure/benfranklinsworld/293_Walker_Ad_Version.mp3
How did Jamaica grow to become the “crown jewel” of the British Atlantic World?
Part of the answer is that Jamaica’s women served as some of the most ardent and best supporters of the island’s practice of slavery.
Christine Walker, an Assistant Professor of History at the Yale-NUS College in Singapore and the author of the award-winning book, Jamaica Ladies: Female Slaveholders and the Creation of Britain’s Atlantic Empire, leads us on an investigation of female slave holder-ship in 17th and 18th-century Jamaica.
2021-01-1900 minPatients On Demand5 Strategies for Getting Patient TestimonialsA great marketing strategy is a big part of what differentiates a business from others in the same industry, and it’s no different for PT practices!Not only does good marketing help you target the right people, it also builds trust between you and your customers and raises brand awareness.And one important part of every successful marketing strategy is testimonials.With testimonials, you’re able to gather precious feedback.But not just that!It’s also a powerful tool that can help you attract more leads. After all, n...
2021-01-1821 minPatients On DemandOwning Your Business And Climbing The Ownership MountainThe evolution of a PT practice is not unlike the development of a human being. The business starts small, in need of everything, like a baby, and hopefully, one day, it grows up to be a fully-fleshed and balanced adult.I call this journey the climb up the ownership mountain, and every business goes through it.So, how do you know if your PT practice is growing? Well, it’s all about who is in control of your traffic.Yes, believe it or not, whoever owns your traffic owns your business, whether it’s yo...
2021-01-1112 minPatients On Demand3 Reasons Physical Therapists Are Building Their Own WebsitesOne of the first things you should do when you start your own PT business is build a website.And sure, you’re probably thinking “Yes, I know that, but I’m not sure what to do about the logistics of it all”, and that’s when we come into play!Should I build my own website or should I hire someone to do it? If I hire someone, what should I delegate and what should I leave in-house? Do I even know where to start? What about my marketing strategy in all of this?All t...
2021-01-0412 minPatients On DemandTop 3 PT Marketing Trends You Can’t Ignore In 20212020 is finally ending, and we couldn’t be happier. This was truly one crazy intense year, and if you’ve made it out unscathed, congratulations!With a new year come new marketing trends, and 2021 isn’t an exception. Especially since as PT practitioners, the way we work has changed completely ever since the pandemic hit.So, how can you acclimate yourself and your PT practice to all these changes? Simply by focusing on the right marketing techniques.And you’re in luck, because in this week’s episode of Patients On Demand, I tell you e...
2020-12-2816 minPatients On DemandHow To Use Email Automation To Grow Your BusinessIf the thought of adding email automation to your marketing strategy makes your cringe, you’re not alone. I also used to think it wasn’t for me, at least when I first started my PT clinic.When you think about Email Marketing, do you think Spam Folder? You probably do, but let me try and change your mind. Because believe it or not, you can actually use email automation to grow your business. No, it’s not just a waste of money.In this week’s episode of Patients On Demand, I discuss the three mo...
2020-12-2123 minPatients On DemandHow to Future-proof Your PT Business by Taking Your Marketing In-houseThis week, I had the pleasure of speaking with Jordan Mather about the importance of bringing your marketing in-house.It can be tempting to fall victim to agencies promising to handle all of your business marketing efforts. But the truth is, you can’t really grow your business without understanding how you need to market.If you’ve been nervous about taking charge, then be sure to tune in to this episode because we are putting those fears to rest. Tune in to find out why in-house marketing is essential and how to craft the perf...
2020-12-1439 minPatients On DemandOptimize Your To-Do ListDoes it ever feel like you have a never-ending to-do list? Running a private practice certainly comes with juggling a wide variety of tasks, but it shouldn’t make you feel like you aren’t accomplishing what you set out to do!In today’s episode, we’re analyzing why things are staying on your to-do list and what to do to finally get them done!We discuss the biggest mistakes you’re making regarding your task list, the kind of goals you SHOULD be setting, and why right now is the best time to make a cha...
2020-12-0715 minPatients On DemandTop PT Marketing Trends You Need to Know for 2021In this episode, I talked to clinic owner and business coach Brad Cote on the marketing trends and things PT clinic owners must do in 2021 to push their businesses forward.I think we can collectively agree that this year has thrown us for a loop. Most of us are anxiously awaiting the new year for a fresh start and perspective, and while I’m right there with you, I think there is something pretty important that we must all first consider.A new calendar year isn’t going to reset us back to life pre-COVID. If w...
2020-11-3031 minPatients On DemandFind The Right MessagingI have a pretty special episode for you all this week. I'm giving you an inside look at a private one on one coaching call!Many PTs think patients want 1-on-1 sessions, but really that's not what patients are looking for when they decide which clinic to go to. You need to speak to them in a different way because all they want is to get better.This is where your messaging really matters. It's all about approaching it at the right angle so that your patients feel seen, heard, and understood. In this episode...
2020-11-2308 minPatients On DemandHow To Train Your PT Website To Become An Online EmployeeLast week, I announced that your website is most likely not serving you or your business in the way it should. And I didn’t want to leave you hanging with just an influx of new information, so today, I’m going to teach you how to train your PT website so that it can become an online employee.In this episode, we’ll revisit why you need an online employee and how to transition your current website into one. I’ll even share some personal stories about my website during my time as a solo entrepreneur.Sta...
2020-11-1612 minPatients On DemandWebsites Are DEAD - Create an Online Employee for Your PT Business!Websites are worthless.I know this sounds like a pretty bold claim but stick with me for a moment here. What I mean is, your average website just isn’t going to cut in anymore. Why?Because they only do one of four things- act as a resume, brochure, business card, and even just a page to pat you on the back. Having a site that solely focuses on your credentials and accomplishments does not bring patients through your doors.I get it. You’re proud of those things, and those credentials give you...
2020-11-0914 minPatients On DemandHow to Create Additional Cash Flow With Your Viral Blog PostHave you ever written a blog post that went viral (by our definition - 1500 or so visits a month)? It’s an exciting experience to have your content reach such a broad audience. Maybe you found it even brought some new patients into your clinic!Well, I want you to know that the fun doesn’t stop there. You can do more with those viral blog posts that can result in significant gains in your business.In this episode, I’ll be giving you some ideas on how to use a viral post to your advanta...
2020-11-0313 minPatients On DemandWhat Type of PT Website Is Right for YOUR Business?Do you cringe when you find out someone has visited your website? Or maybe you don't even have one at all!You're proud of your growing business, but your web presence just doesn't showcase everything you have to offer. I think we all have been there at some point on another. Many, mostly new business owners, feel like they are not represented properly online.You deserve to feel confident in your business's marketing. And what you may not even realize is that all PT businesses DO NOT need the same website. A private practice owner...
2020-10-2615 minPatients On DemandHow to Create an Online Marketing Avatar of Your Patients (The Multispecialist Dilemma)Who should you market to online?This may be the most challenging question that you'll face as a growing entrepreneur. Because the perfect patient is not about you. It's about asking, who can we target, and who will build the business that you want?As entrepreneurs, we often fall into the trap of thinking we can do a little bit of everything. The thought of having to turn someone down sends us into a tailspin. But if you're looking to grow your business, you must understand that clients are looking for specialists, not a jack o...
2020-10-1922 minPatients On Demand5 Key Ways to Optimize Your Healthcare BusinessEvery quarter, I go through an exercise where I sit down and really analyze what I'm optimizing for in my business. It has been critical to its growth (and my sanity), and I wanted to take some time and share why and how you should be doing the same for your private practice.It all boils down to having a focus when growing your business. You just can't optimize for everything. Today, I'm walking you through your options for what you can focus on. The different areas are profit, revenue, stability, scaling, and removing the business owner.
2020-10-0513 minPatients On DemandOptimizing the Entrepreneurial Mindset with Alex CharfenAs entrepreneurs, we spend a lot of time at war against external forces and ourselves. Today’s episode is an exciting one! I had a great conversation with Alex Charfen, an accomplished speaker, author, coach, and entrepreneur.For the past two decades, Alex has created and curated proven business philosophies, models, and strategies that are specifically catered to entrepreneurs. In this episode, he shares his backstory and path to entrepreneurship. We spend time discussing the fallacy of the ‘hustle mentality’ and what to do to decrease feelings of overwhelm.Alex also mentions what to look out fo...
2020-09-2845 minPatients On DemandHow SEO Can Help You Get New Patients...In this episode of Patients On Demand, I'll be de-mystifying SEO, explaining the basics, and giving information about my free SEO training this month.SEO is one of those concepts that seems always to be shrouded in controversy and a sense of confusion. I come across a lot of people who want to use it and know they should but don't really seem to understand why.If that sounds like you, then this episode is definitely for you! It's going to help you understand exactly what SEO is and why it's essential, even compared to...
2020-09-1515 minPatients On DemandHow To Run Two Businesses At The Same TimeWelcome back to another episode of Patients On Demand. Today, I'm tackling the topic of running two businesses at the same time. Yep, you heard that correctly. I believe that it's entirely possible to simultaneously run multiple successful businesses while still maintaining freedom over your time. I'm doing exactly that!It takes strategic and dedicated focus, but I'm confident that you can do the same if you implement the best tactics. To help get you started, I'm sharing a private look into a coaching call with one of my website clients inquiring about starting a second business...
2020-09-0713 minPatients On Demand3 Ways To Get New Patients During COVIDOne of the biggest things I've learned in life is that crisis creates opportunity. As you all know, the last several months of life have been unpredictable, to say the least. We've all had to adapt and adjust in unexpected ways, and if you're running a business, then you've had to do that tenfold.For a lot of private practice owners, the Coronavirus has been a shock to the system. The extreme shift of seeing and helping patients to shutting their doors completely has left many at a loss on what to do next. There is no...
2020-08-3111 minPatients On Demand5 Things You Should NOT Be Doing to Become a Private Practice OwnerWelcome back to another episode of Patients On Demand! Today, I’m tackling a topic that is pretty difficult for a lot of entrepreneurs. As new business owners, we’re stuck in the position of doing everything to get the business up and running smoothly. In a sense, it’s totally a superpower. But it can also hold us back from growing and scaling our business. The truth is, to build, a business owner must figure out what they shouldn’t be doing. It might seem counterintuitive at first, but hear me out!Recently, my husband and I did so...
2020-08-2418 minPatients On DemandWhat An Opportunity | Episode 14My dad always told me...”What an opportunity”Now it is your time for OPPORTUNITY!Scary things may be going on outside in the world, but this means it's YOUR time to shine.===PS - I’m also providing everyone the opportunity to work closely with me at a crazy low price right now!If you want to take part in the 21 Day Website Evolution Challenge I mention at the end of the video, visit www.ptwebsitesecrets.com/challenge===If you’d like more website secrets...
2020-03-2509 minPatients On DemandGrowing Beyond Where You Started - Website Winner Jamie Bovay | Episode 13If you want to treat CrossFitters, then you should open your private practice in a CrossFit gym, right? That's what Jamie thought, but he now sees more CrossFitters that he's out on his own and growing his business. Today's episode Jamie reflects on growing beyond where you've started to get to where you want to go. = = =If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2020-03-1227 minPatients On DemandStarting For Success - Website Winner Joshua Hall | Episode 12Joshua didn't always have the booming cash practice he has today. He planned for it - from the start.Listen as Josh share's his most valuable lessons on starting business on the right foot for rapid success, and how his website and online presence have been a game-changer for his business. = = =If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2020-03-0517 minPatients On DemandGrowing In Your Business Model - Website Winner Brooke Kalisiak | Episode 11A business always starts with a dream...a need unfulfilled. Brooke found this in her community in the women's health niche. Learn from her story on how she's gone from insurance-based to a true cash-hybrid model. AND how she's used her clinic's website along the way to become independent from her insurance-based model and to generate new leads.= = =If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2020-02-2731 minPatients On DemandBuilding Lifestyle Businesses - Website Winner Alison McLean | Episode 10Your business should be built FOR your life...not something that should RUN your life. Unfortunately, too many healthcare business owners venture off on their own only to find that getting new patients for your practice takes a lot more marketing than they thought. Today we have Alison McLean, PT, and owner of a cash-pay private practice and an online education company. In this episode, we'll explore the balance between business, motherhood, and how generating her own leads from online has created the lifestyle she desires. = = =If you’d like more website secrets, check out Chr...
2020-02-2023 minPatients On DemandWebsite Colors That Ruin Your Conversions | Episode 9Did you know that colors can make an impact on how many patient leads you get from your website?Join this FUN episode where my daughter and her best friend help us explore...*What colors you should NEVER use (and why)*What colors you should use*How to pick a color scheme for your healthcare website.= = =If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2020-02-1109 minPatients On DemandBOOK NOW! Will Ruin Your Business | Episode 8What if all your patients, new and old, would schedule online and save you the hassle of having to get them on the schedule?Sound like a dream? It is!Listen to a private coaching call I had debunking the BOOK NOW myth and how it can ruin your business.= = =If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2020-02-0408 min
Patients On DemandWebsite Trends - Part 3 - Are PDF Lead Magnet Enough? | Episode 7Are free tips reports and e-books going to be enough in 2020? Or could your website get even more leads by adding additional lead magnets? In Part 3 of our 2020 Website Trends series we consider this question and give you ideas on new ways your can bring in warm leads from your website. It’s time for lead magnet diversification!= = =If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2020-01-2810 min
Patients On DemandWebsite Trends - Part 2 - Voice Search: Website Secrets | Episode 6Do you have a smartphone with a voice assistant like Siri? Do you have an Alexa or other home devices that you can ask questions?In the second part of our mini-series on 2020 website trends, we’re talking about the little known world of voice searching and what that means for your website and business.You’re going to be surprised about the implications of voice search and how it will impact your ability to get new patients from the internet.= = =If you’d like more website secrets check out Christine’s No. 1...
2020-01-2111 min
Patients On Demand4 Steps To Getting Patients From The Internet: Website Secrets | Episode 4Have you been let down by your website? Many people falsely assume that if you have a website, you’ll get patients from the internet.It’s more complicated than that.Join me in Episode 4 as we talk through the 4 steps to getting new patients from the internet. I bet you can’t guess them all…= = =If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2019-12-3114 minPatients On Demand3 Things Scaring New Patients Away From Your Website: Website Secrets | Episode 3Did you know that what ISN’T on your website is equally important as what IS on your website?This episode covers the 3 major elements of healthcare websites that do nothing but scare potential patients away.Check out the 3 things you must REMOVE from your website right now to keep the leads coming in.= = =If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book:www.ptwebsitesecrets.com/book
2019-12-2315 min
Patients On Demand10 Things You Must Change On Your Practice’s Website Immediately: Live Training | Episode 2As your marketing improves and your business grows you’re going to find that your website visitors go up, but your new leads from your website remain the same.If this is your challenge, you’re going to love this episode. It’s taken from my most recent Live Training that I held where I share with you the 10 things you must change on your website to stop losing patients right now.This is a don’t miss knowledge dump with practical advice you can do implement today.Listen to find out what those 10...
2019-11-2721 min
Patients On DemandIt’s True! You Can Get New Patients From Your Website: Flashback | Episode 1One of the reason PTs, Chiropractors, Concierge Doctors, & other private practices owners struggle to grow their businesses is because they forget to leverage the most important tool available today - the internet.Often overlooked as “just another piece of marketing”, your clinic’s website is actually the entire foundation of your business. It’s your storefront in today’s online world. If you’re not using it to get new patients, you’re losing not just $$$ but also the opportunity to change peoples’ lives who are struggling with their health.I’m Christine Walker, best-selling author, cash-based...
2019-11-0653 min
Express Yourself by Yvonne Schönau#029 - Christine Walker: So führst du dein Business effizient!In der heutigen Folge schaue ich mit dir in den Kopf von Christine Walker. Gemeinsam finden wir heraus, wer sie wirklich ist und wie Christine den Zugang zu sich selbst, ihren Emotionen und ihrer Vision gefunden hat. Christine Walker ist die...
In der heutigen Folge schaue ich mit dir in den Kopf von Christine Walker. Gemeinsam finden wir heraus, wer sie wirklich ist und wie Christine den Zugang zu sich selbst, ihren Emotionen und ihrer Vision gefunden hat. Christine Walker ist die Expertin für Effizienz im Business mit dem Motto „Effizienz ist die Faulheit der Intelligenten“! Di...
2019-01-2259 min
The Healthcare Education Transformation PodcastChristine Walker- Pediatrics Educational PerspectiveChristine Walker, Owner of Christine Walker Physical Therapy, comes on the show to discuss her experience, education, and perspective working in various pediatric rehabilitation settings. She discusses her journey that led her to pediatrics, what she learned from school regarding pediatrics, pros and cons of her pediatrics training in school, how to overcome the most difficult aspects of working in pediatrics, her biggest mistakes she has made working with kids, tips on being the most successful with treating kids and dealing with parents, and much more! "Capital Gaines: Smart Things I Learned Doing Stupid Stuff" by Chip Gaines: https://www.a...
2018-07-2236 min