Shows
Level Up ClaimsHow to create compelling and authentic content with Christoph TrappeIn this episode of the Level Up Claims Podcast, host Galen Hair welcomes Christoph Trappe, a veteran in content strategy, for an insightful discussion on crafting impactful content. Christoph shares how storytelling is key to engaging audiences and driving growth. With practical tips on staying top-of-mind in the crowded world of content creation, this episode is a must-listen for anyone aiming to excel in digital marketing. Highlights Effective content captivation. Unique stories still exist. Content creator defined. The importance of having a good story. Engaging B2B storytelling. Business distribution importance. Building quick relationships. Co...2025-02-2627 min
Terrakultur PodcastDie Dreihornchamäleons (trioceros jacksonii) mit Christoph Trappe (Folge 10)In dieser spannenden Podcastfolge dreht sich alles um das faszinierende Dreihornchamäleon (Trioceros jacksonii). Zu Gast ist der erfahrene Chamäleonpfleger Christoph Trappe, der uns von seinen umfangreichen Haltungserfahrungen mit den beiden Unterarten jacksonii jacksonii und der beeindruckenden großen Art jacksonii xantopholus berichtet. Christoph wird uns in die Besonderheiten dieser Chamäleons einführen, ihre einzigartigen Merkmale und Verhaltensweisen erläutern und wertvolle Tipps zur optimalen Haltung und Pflege geben.Wir werden auch darüber sprechen, welche speziellen Anforderungen diese Arten an ihr Habitat stellen und wie man ihre Ernährung und Lebensbedingungen am beste...2025-01-011h 18
DesignRush PodcastYour Brand Sucks Without a Killer Story — Here’s How to Fix It | Christoph TrappeTired of lame marketing that nobody cares about? In this episode, Kia Johnson dives deep with Christoph Trappe — a bold content strategist, podcaster, and author who’s flipping the marketing game on its head with business storytelling that actually sells. Christoph’s not here to sugarcoat or hype. He’s here to show agency leaders and brand owners how to stop sounding like everyone else and start telling stories people can’t ignore. What Christoph’s dropping: ✅ Ads Are Disposable — Stories Build Legends ✅ Earn Trust Before You Sell — Stop Acting Thirsty ✅ Use AI, But Don’t Sound Like a Corporate Robot ✅ Stop Sounding Ge...2024-12-1940 min
DesignRush PodcastYour Brand Sucks Without a Killer Story — Here’s How to Fix It | Christoph TrappeTired of lame marketing that nobody cares about? In this episode, Kia Johnson dives deep with Christoph Trappe — a bold content strategist, podcaster, and author who’s flipping the marketing game on its head with business storytelling that actually sells.
Christoph’s not here to sugarcoat or hype. He’s here to show agency leaders and brand owners how to stop sounding like everyone else and start telling stories people can’t ignore.
What Christoph’s dropping:
✅ Ads Are Disposable — Stories Build Legends
✅ Earn Trust Before You Sell — Stop Acting Thirsty
✅ Use AI, But...2024-12-1940 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsContent Marketing Mastery:Christoph Trappe's Tips for Creating Unique, Helpful ContentSend us a textUnlock the secrets of effective content marketing with our special guest, Christoph Trappe. Discover why content marketing is like a fine meal—requiring patience, precision, and consistency. Christoph debunks common myths, highlights the importance of authentic, first-person content, and discusses how AI and evolving SEO practices are reshaping the landscape. If you're eager to understand the long-term nature of content marketing and learn strategies to achieve sustained success, you won't want to miss this.Ever thought AI could be your best ally in content creation? We break down the pitfalls of relying solely on AI and share ho...2024-07-3000 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsContent Marketing Mastery:Christoph Trappe's Tips for Creating Unique, Helpful ContentSend us a textUnlock the secrets of effective content marketing with our special guest, Christoph Trappe. Discover why content marketing is like a fine meal—requiring patience, precision, and consistency. Christoph debunks common myths, highlights the importance of authentic, first-person content, and discusses how AI and evolving SEO practices are reshaping the landscape. If you're eager to understand the long-term nature of content marketing and learn strategies to achieve sustained success, you won't want to miss this.Ever thought AI could be your best ally in content creation? We break down the pitfalls of relying solely on AI and share ho...2024-07-3000 min
Buzzworthy Marketing PodcastContent Marketing Mastery:Christoph Trappe's Tips for Creating Unique, Helpful ContentSend us a textUnlock the secrets of effective content marketing with our special guest, Christoph Trappe. Discover why content marketing is like a fine meal—requiring patience, precision, and consistency. Christoph debunks common myths, highlights the importance of authentic, first-person content, and discusses how AI and evolving SEO practices are reshaping the landscape. If you're eager to understand the long-term nature of content marketing and learn strategies to achieve sustained success, you won't want to miss this.Ever thought AI could be your best ally in content creation? We break down the pitfalls of relying solely on AI an...2024-07-3022 min
Boring-2-Buzzworthy Marketing PodcastContent Marketing Mastery:Christoph Trappe's Tips for Creating Unique, Helpful ContentSend us a textUnlock the secrets of effective content marketing with our special guest, Christoph Trappe. Discover why content marketing is like a fine meal—requiring patience, precision, and consistency. Christoph debunks common myths, highlights the importance of authentic, first-person content, and discusses how AI and evolving SEO practices are reshaping the landscape. If you're eager to understand the long-term nature of content marketing and learn strategies to achieve sustained success, you won't want to miss this.Ever thought AI could be your best ally in content creation? We break down the pitfalls of relying solely on AI an...2024-07-3022 min
Let's Talk MarketingExpert Advice on B2B Content Strategy with Christoph TrappeIn this insightful episode of Let’s Talk Marketing we chat with, Christoph Trappe, an expert in content marketing, and talk through content marketing for B2B. He highlights the importance of crafting content tailored to different stages of the buyer's journey and multiple personas within buying committees, rather than focusing solely on a single buyer persona. He advocates for leveraging SEO strategically and underscores the value of maintaining a human element in content creation, even when using AI tools. Additional the discussion of the ROI of content marketing and the need to strive for continuous learning and asking qu...2024-07-2447 min
Book Smarts BusinessChristoph Trappe, Is Marketing a Good Career?Should you really be interested in a marketing career? Christoph explains the current industry landscape and provides insights on how marketing appears to be changing, especially with emerging technology. He also shares the backstory behind his newest book, Is Marketing A Good Career? Listen To It Here!Buy IS MARKETING A GOOD CAREER?Connect with Christoph:https://www.christophtrappe.comBio: Christoph TrappeChristoph Trappe is the director of content strategy at Voxpopme, a SaaS company in the market research industry. He owns, implements and updates...2023-06-3020 min
Tech Talks DailyThe Content Performance Revolution: A Deep Dive with Christoph TrappeChristoph Trappe, a global top 14 content marketer and top 100 digital marketer, who has transformed businesses across industries through powerful content marketing campaigns. Christoph shares his expertise in building and engaging prospects, driving results with his unique Content Performance Philosophy, and the impact of the Create Once, Publish Everywhere (COPE) model. Learn about Christoph's successful career leading teams of journalists, content creators, strategists, and designers, and how his approach has driven growth and customer engagement for businesses in healthcare, nonprofits, SaaS, publishing, technology, and professional services. We'll also discuss his latest book, "Going Live," and the popular Business...2023-04-3024 min
Amazing Business RadioTelling Your Brand Story Through the Customer Experience Featuring Christoph TrappeThe Intersection Between Marketing and CXShep Hyken interviews Christoph Trappe, a digital and content marketer and the author of Is Marketing A Good Career? He talks about how marketing can support customer experience and success teams to ensure the brand story resonates with customers throughout their journey.Top Takeaways: · Customer experience, including customer service, is marketing. Create an experience that gests people to say, "I’ll be back," and makes them want to share it with others. · Understand what your customers want and deliver consistently. Customers usually have many options. When y...2023-02-2827 min
RecordingsIs Marketing a Good Career with Christoph TrappeOn Livestream Deals, Christoph Trappe joined Ross Brand of Livestream Universe to talk about his new book, Is Marketing a Good Career?Is Marketing a Good Career?: https://amzn.to/3HpW0oDConnect with Christoph Trappe: https://twitter.com/ctrappeEnjoy the podcast?Rate & Review on Apple Podcasts or Podchaser: https://www.rossbrandrecordings.com/rate/Resources:Get your copy of 100 Livestreaming & Digital Media Predictions, Volume 3: https://geni.us/100v3.Ross Brand Recordings website: https://rossbrandrecordings.comGear: https://LivestreamUniverse.com/resources...2023-01-0640 min
Livestream DealsIs Marketing a Good Career with Christoph TrappeOn Livestream Deals, Christoph Trappe joined Ross Brand of Livestream Universe to talk about his new book, Is Marketing a Good Career?Is Marketing a Good Career?: https://amzn.to/3HpW0oDConnect with Christoph Trappe: https://twitter.com/ctrappeEnjoy the podcast?Rate & Review on Apple Podcasts or Podchaser: https://www.rossbrandrecordings.com/rate/Resources:Get your copy of 100 Livestreaming & Digital Media Predictions, Volume 3: https://geni.us/100v3.Ross Brand Recordings website: https://rossbrandrecordings.comGear: https://LivestreamUniverse.com/resources...2023-01-0640 min
The Art of Social MediaPart 2: Insights on Implementing Winning Content Strategies with Christoph Trappe, Author, Storyteller, and Content StrategistTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Christoph Trappe:Christoph Trappe on LinkedInChristoph Trappe on TwitterEpisode ResourcesChristoph Trappe’s WebsiteChristoph Trappe’s BooksSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal...2022-12-0720 minThe Art of Social MediaPart 2: Insights on Implementing Winning Content Strategies with Christoph Trappe, Author, Storyteller, and Content StrategistTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Christoph Trappe:Christoph Trappe on LinkedInChristoph Trappe on TwitterEpisode ResourcesChristoph Trappe’s WebsiteChristoph Trappe’s BooksSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal...2022-12-0720 min
The Art of Social MediaPart 1: The Essential Elements of a Creating Winning Content Strategy with Christoph Trappe, Author, Storyteller, and Content StrategistTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Christoph Trappe:Christoph Trappe on LinkedInChristoph Trappe on TwitterEpisode ResourcesChristoph Trappe’s WebsiteChristoph Trappe’s BooksSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal...2022-11-3019 minThe Art of Social MediaPart 1: The Essential Elements of a Creating Winning Content Strategy with Christoph Trappe, Author, Storyteller, and Content StrategistTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Christoph Trappe:Christoph Trappe on LinkedInChristoph Trappe on TwitterEpisode ResourcesChristoph Trappe’s WebsiteChristoph Trappe’s BooksSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal...2022-11-3019 min
Marketing With Empathy®How to Create a Content Performance Culture - Christoph TrappeEP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-content-performance-culture-christoph-trappe-episode-87/ (free) JOIN Marketing With Empathy's Slack community to connect and network with other br...2022-11-0828 min
Super Entrepreneurs PodcastThe Art of Storytelling as A Content Marketer with Christoph TrappeStorytelling is an art that every content marketer needs to master. I know there are many rules around storytelling, but according to our guest Christoph Trappe, best practices are meant to be broken when it makes sense. In this episode, Christoph will share some amazing tips on how you can become a better storyteller in your content marketing. We will also look at email marketing and how you can improve your emails. Do you have a podcast that is not gaining traction as much as you’d like? Christoph has some nuggets for you too. List...2022-11-0133 min
The Heartification PodcastCommunication Strategist | Christoph TrappeIn this podcast episode, I interview podcast host, speaker, author, and communication strategist Christoph Trappe. Christoph has helped companies share their unique stories more efficiently and better to reach prospects and keep existing customers. Today, he’s a global top 14 content marketer and top 100 digital marketers. His blog has been listed as a valuable resource in the marketing industry. Find Out More About Christoph Website: https://www.christophtrappe.com/ Instagram: https://www.instagram.com/christophtrappe/ Facebook: https://www.facebook.com/OfficialChristophTrappe/ Twitter: https://twitter.com/CT...2022-02-2620 min
The InspireFirst PodcastTalking Podcasting and Content Marketing with Christoph Trappe
We’re joined on the InspireFirst Podcast by content marketing extraordinaire Christoph Trappe. We talked about the benefits of podcasting, his show, Business Storytelling Podcast, and his new book, Content Performance Culture. We even also talked about his support of the NFL team formerly known as The Washington Redskins and what his take is on all of the organization’s changes.
More About Christoph Trappe
Christoph Trappe is the host of the Business Storytelling Podcast and the author of Content Performance Culture. Christoph helps his clients move their marketing and communications from happening to performing by s...2021-12-0731 min
The MIC is LISTENING! ShowThe Truth About Authentic Storytelling with Christoph TrappeWhat does #authenticity REALLY mean?Why does it matter so much to #content creation?Have you ever wondered what it is like to be a fly on the wall for conversations? Are you having a hard time in finding a podcast and don't have the time to find them?The Mic is Listening! Show is your place to hear Syya Yasotornrat chat with fellow podcasters to learn about their shows and get some 411 on the stories BEHIND the stories!This week, we welcome 🎙 Christoph Trappe, Chief Content Officer of The Authentic Sto...2021-07-2129 min
Your Dream BusinessHow to use story telling in live streaming with Christoph TrappeToday’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence! KEY TAKEAWAYS COVERED IN THE PODCAST Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it!Think about what you stand for and what is unique about you – thi...2021-06-0738 min
The Rethink Marketing PodcastGoing Live Is Easier Than You Think | Christoph TrappeOn episode #62 of the Rethink Marketing Podcast, we jump in with world renowned content marketer Christoph Trappe! Christoph joined us on episode 29 to share the importance and need to celebrate your content. Since he last joined us, Christoph has been helping influencers, advertisers, organizations, and leaders go live with his "Going Live" podcast and accompanying book about how to use livestreaming to build your audience and reach more of the people that matter to your business.So today we decided to do things a little different. We take The Rethink Marketing Podcast into the live world with Christoph Trappe...2021-04-0838 min
Your Digital Marketing Coach with Neal SchafferGoing Live: Why Livestreaming Matters (Christoph Trappe Interview)Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?Christoph will help you better understand and utilize livestreaming with his advice on:The evolution of livestreaming as a differentiatorHow to integrate livestreaming into your strategyTools and tricks of the tradeKey Highlights[01:21] Introduction of Podcast Guest, Christoph Trappe[03:13] Christoph's Journey of Content Marketing and...2021-04-0140 min
Travel with Christoph Podcast29: Spring break during COVIDWe went to Phoenix by plane during Spring Break 2021. In this episode, Christoph discusses the experience including:
Booking the trip
Travel by plane - especially compared to 2019
Airline clubs
Weather
Hotels
Poolside
Food - where is all the food?
Overall experience
Join him on this episode.
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Send in a voice message: https://anchor.fm/travelreviews/message2021-03-2218 min
Launch Your LiveHow to Live Stream A Podcast with Christoph TrappeDo you want to reach more people with your livestream? A great way to do this (and grow your business) is to live stream a podcast.This allows you to not only reach people who watch you when you’re streaming, but also tap into Apple Podcasts, Google Podcasts, Spotify, Amazon and more.On this episode, Christian Karasiewicz and Jim Fuhs are joined by Christoph Trappe, Author of the book, Going live: Livestream your podcast to reach more people.He is going to share how to setup a live stream as a po...2021-03-1522 min
StreamYard ConnectLivestream Your Podcast with Christoph Trappe (Ep62)StreamYard Connect Ep62Going Live author Christoph Trappe discusses why you should live stream your podcast. Make live streaming a competitive advantage for your business. It’s StreamYard Connect with Ross Brand.▶️ GO LIVE with STREAMYARD: https://LivestreamUniverse.com/Streamyard.🎟️ TUBEBUDDY FREE DOWNLOAD: https://TubeBuddy.com/LivestreamUniverse▶️ OVERLAY & BACKGROUND TEMPLATES for STREAMYARD: https://LivestreamUniverse.com/templates⚙⚙ GEAR Recommendations: https://LivestreamUniverse.com/Resources📌 Live Streaming Predictions for 2021: https://livestreamuniverse.com/77-predictions-for-live-streaming-and-digital-media-in-2021/YouTube Video Chapters00:00:00 Intro00:02:50 Ross Brand on why podcasters should live stream00:03:30 Best way to use liv...2021-03-1159 min
Rockstar CMO FMThe Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail EpisodeAnother packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview is with Christoph Trappe, a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his journey from journalist to content marketer, and some advice from his many client engagements. And finally, to escape the...2021-02-271h 01
NerdBrand PodcastE45: Live Streaming and Marketing with Christoph TrappeSend us a textToday’s show is about live streaming and marketing. Join us and Christoph Trappe as we discuss how to live stream, whether it's livestreaming or live-streaming, and how it can elevate your brand.Get Christoph Trappe's livestreaming book at: https://authenticstorytelling.net/going-live-book/Connect With Christoph TrappeWebsite - https://authenticstorytelling.net/LinkedIn - https://www.linkedin.com/in/christophtrappe/Twitter - https://twitter.com/CTrappeAbout Christoph TrappeA lot of companies are producing content and campaigns that happen but don’t perform. Christoph helps you move your marketing and communications from happening to performing by s...2021-02-261h 02
The Business Storytelling Podcast331: Behind the scenes: The Marketing O'Clock PodcastThe Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.
Check out the show here: https://lnkd.in/dJ6XsgR
More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h
Christoph's blog: https://lnkd.in/bDTft_d2021-02-1332 min
The Business Storytelling Podcast327: Content marketing challenges to master - a chat with Kris HughesContent strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.
What are some challenges business face?
How to overcome them?
How to be more successful with your content
And more...
Connect with Kris here: http://krishughes.com
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52021-02-0933 min
K-StreamChristoph Trappe Talks Adding Amazon Live to Your Content Strategy, Upcoming Book on Live Streaming Your PodcastLongtime content marketer, author, and host of the Business Storytelling Podcast Christoph Trappe joins the K-Stream show to talk about his recent work on Amazon Live and how other marketers might be able to start incorporating it into their own content strategies. We also chat about his new book coming out in March focused on live streaming titled "Going Live: Live-Stream Your Podcast To Reach More People."
This episode was originally live streamed to the K-Stream social media channels on February 7, 2021.
Facebook: https://www.facebook.com/KStreamShow
YouTube: https://www.youtube.com/c...2021-02-0830 min
K-StreamChristoph Trappe Talks Adding Amazon Live to Your Content Strategy, Upcoming Book on Live Streaming Your PodcastLongtime content marketer, author, and host of the Business Storytelling Podcast Christoph Trappe joins the K-Stream show to talk about his recent work on Amazon Live and how other marketers might be able to start incorporating it into their own content strategies. We also chat about his new book coming out in March focused on live streaming titled "Going Live: Live-Stream Your Podcast To Reach More People."This episode was originally live streamed to the K-Stream social media channels on February 7, 2021.Facebook: https://www.facebook.com/KStreamShowYouTube: https://www.youtube.com/c/JeffKoslofskyTwitter: https...2021-02-0830 min
B2B Marketing and More With Pam Didner155 - ft. Christoph Trappe: Why Performing Content Must Start With The Right CultureA big hello and welcome to another episode of B2B Marketing and More. I have a fantastic guest this time, Christoph Trappe from Voxpopme, a video feedback platform for companies. Today he’s going to talk about content performing culture. Christoph Trappe is a content strategist. In his role, Christoph develops, implements and measures the omnichannel content strategy including live video, podcasting, content development, SEO and conversion-flow optimization. He also has his podcast, and live stream. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner...2021-02-0228 minThe Business Storytelling Podcast321: Marketing strategies with Pam DidnerGlobal Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.
Find her book here: https://amzn.to/34i8wlU
Her website: https://pamdidner.com/
Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52021-02-0134 minThe Business Storytelling Podcast318: Crisis PPC and other PPC topics - a chat with Kirk WilliamsAuthor Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.
His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs
Follow him on Twitter: https://twitter.com/PPCKirk
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/2021-01-2933 minThe Business Storytelling Podcast314: How to deliver the right Facebook ad, at the right time, to the right audienceBob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find his book here: https://amzn.to/358Zo3Y
Bob's website: https://lnkd.in/eVfUApp
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2021-01-2535 minThe Business Storytelling Podcast313: What are people really doing online? A chat with Simon KempSimon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/2021-01-2437 min
The Business Storytelling Podcast310: SEO for content creators - a chat with Barry SchwartzBarry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy.
We discuss:
Google passage ranking
Keyword research
The bare minimum of SEO strategy
and more...
Find more podcast episodes: christophtrappe.com/podcast
Christoph's content performance book: https://christophtrappe.com/content-performance-culture-book/2021-01-2129 minThe Business Storytelling Podcast309: How to speed up SEO projects - a chat with Hamlet BatistaHamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732021-01-2034 minThe Business Storytelling Podcast306: Are you doing word of mouth marketing correctly? A chat with Saul ColtSaul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:
What is word of mouth marketing?
How to do word of mouth marketing?
What are brands doing wrong when it comes to word of mouth marketing?
And more...
Christoph's content performance book: https://lnkd.in/e3dWVd52021-01-1729 minThe Business Storytelling Podcast301: How the Best Companies Stay Relevant in a Fast-Changing WorldAllen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.
Find his book here: https://amzn.to/3ovjSeM
Christoph's blog: https://lnkd.in/bDTft_d
Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com2021-01-1226 minThe Business Storytelling Podcast293: How women can embrace the entrepreneurial spirit - a chat with Charlene WaltersCharlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q
Her website: https://ownyourother.com/
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2021-01-0431 min
The Business Storytelling Podcast289: What's connected content? A chat with Carrie HaneCarrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Get her book here: https://amzn.to/2VmmJtj
Find more podcast episodes: ChristophTrappe.com/podcast
Christoph's content performance book: https://ChristophTrappe.com/content-performance-culture-book/2020-12-3033 minThe Business Storytelling Podcast288: How to read body language on Zoom calls - a chat with Susan IbitzSusan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans.
Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv
Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52020-12-2936 minThe Business Storytelling Podcast287: Why debate matters in business - a chat with Leo MorejonLeo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates.
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/2020-12-2834 min
The Business Storytelling Podcast285: How to run better digital communities - a chat with Mark ZoharMark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-2632 minThe Business Storytelling Podcast283: How companies can become information enabled - a chat with Scott AbelScott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic.
Connect with Scott on Twitter: https://lnkd.in/epPyN6h
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2020-12-2438 minThe Business Storytelling Podcast281: The end of marketing - a chat with Carlos GilCarlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Get Carlos' book here: https://amzn.to/31PZH1y
Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a
Christoph's blog: https://lnkd.in/bDTft_d
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-2234 min
The Business Storytelling Podcast280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of VoxpopmeWe've talked about research in content strategy and the importance of creating good content experiences before. Understanding our audiences can help us do that of course.
Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6
Check out Voxpopme: https://site.voxpopme.com/
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Disclosure: Christoph leads content strategy at Voxpopme. Either way, he finds this a topic worth sharing with you. :)
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Find more podcast episodes: https://lnkd.in/ePb7wUi2020-12-2129 minThe Business Storytelling Podcast278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris StoneJim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.
My previous blog post on the topic: https://lnkd.in/evhxAjn
Connect with Jim: https://lnkd.in/euRbeeD
Connect with Chris: https://lnkd.in/ezNbia8
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZ...2020-12-1947 min
The Business Storytelling Podcast276: Should you really be doing influencer marketing?Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.
Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/
Jason on Twitter: http://twitter.com/JasonFalls
Christoph's blog: https://lnkd.in/bDTft_d
More podcast episodes: http://authenticstorytelling.net/podcast2020-12-1839 minThe Business Storytelling Podcast274: Is your podcast helping you rank in organic search? A chat with Mark AsquithMark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO.
Mark's company: https://rebelbasemedia.io/
Related article on podcast SEO: https://lnkd.in/dCFEk25
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2020-12-1623 minThe Business Storytelling Podcast273: Building your business in a healthier way - a chat with Lee LeFeverLee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business.
Find Lee's book here: https://amzn.to/3kCIrDB
Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa
Need help with your marketing? Contact Christoph now. ctrappe@gmail.com2020-12-1533 minThe Business Storytelling Podcast272: How to Harness AI and Maintain the Competitive Edge in MarketingKatie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find her book here: https://amzn.to/35AbtOH
Connect with her on Twitter: https://lnkd.in/eJQwRN3
Christoph's blog: https://lnkd.in/bDTft_d2020-12-1435 minThe Business Storytelling Podcast271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream."
"For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom."
Order the book here: https://amzn.to/3jr9XTT
Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN
Christoph's blog: https://ChristophTrappe.com2020-12-1334 minThe Business Storytelling Podcast270: Why your company needs a content council. A chat with Andi RobinsonAndi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council.
What's a content council
Who should be involved
What to consider
Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52020-12-1226 minThe Business Storytelling Podcast269: The rise of the marketing technologist - a chat with Joshua McNaryJoshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies. Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd52020-12-1142 minThe Business Storytelling Podcast263: Are you using timely and timeless content correctly? A chat with Scott MontyScott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic.
Find Scott's newsletter here: https://www.timelesstimely.com/
Check his website here: https://www.scottmonty.com/
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
2020-12-0531 minThe Business Storytelling Podcast262: How to integrate PPC into your strategy and how much that will cost youNavah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:
How to integrate PPC and content
How to collaborate across teams for better results.
How much should you plan on spending
And much more....
Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/
On Twitter: https://twitter.com/navahf
Hennessey Digital: http://hennessey.com/
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with...2020-12-0434 min
The Business Storytelling Podcast261: How PR and social media complement each otherDeirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success. Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-0335 minThe Business Storytelling Podcast260: Turning complexity and disruption into innovative futures - a chat with Leslie WrightLeslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with her on LinkedIn here: https://lnkd.in/entA54v
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com2020-12-0235 min
The Business Storytelling Podcast258: How to use LinkedIn for personal branding the right way - with Wendy van GilstWendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn.
Connect with her on LinkedIn: https://lnkd.in/ercN89j
On Twitter: https://lnkd.in/egHxzxM
Christoph's content performance book: https://lnkd.in/e3dWVd5
Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s2020-11-3033 min
The Business Storytelling Podcast256: What's email deliverability and more email marketing chit-chat with Matthew VernhoutMatthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved.
Other content mentioned on the show:
Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html
Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/
More:
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/2020-11-2833 minTravel with Christoph Podcast25: When it makes sense to buy miles to purchase your next airline ticketSometimes it makes financial sense to buy miles and then use them to purchase your airline ticket. Christoph shares how he found an example where he could save $1,600 this way. Contact Christoph at ctrappe@gmail.com and check out his marketing blog at authenticstorytelling.net
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Send in a voice message: https://anchor.fm/travelreviews/message2020-11-2200 minThe Business Storytelling Podcast247: Amazon star ratings: How Amazon calculates star ratings for different countriesAmazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis.
Read the related article here: authenticstorytelling.net/amazon-star-ratings
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help...2020-11-1909 minThe Business Storytelling Podcast246: The power of improv in business (with Kathy Klotz-Guest)Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net
2020-11-1836 minThe Business Storytelling Podcast245: Digital marketing fundraising tips with Sarah WilleySarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies.
Connect with Sarah: https://sarahwilleyllc.com/
Christoph's blog: http://authenticstorytelling.net
Other content referenced:
Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/
Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/
Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/2020-11-1738 minThe Business Storytelling Podcast243: The importance of creativity with Adam MorganAdam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast.
Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/
Christoph's blog: https://lnkd.in/bDTft_d
Christoph's content performance book: https://lnkd.in/e3dWVd52020-11-1533 minThe Business Storytelling Podcast242: The state of writing - a chat with Sarah MitchellContent expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.
How effective is written content?
Who focuses on SEO and who doesn't?
Who has an editorial calendar
And much more form the 2020 State of Writing report.
Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/
To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/
Christoph's marketing blog: http://authenticstorytelling.net
How to...2020-11-1444 minThe Business Storytelling Podcast241: What is data science and why should you care?Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
We cover among other things:
What's data science
How is it integrated into business and content strategy
How did you get into data science
What business should use it
Connect with Ted here: https://lnkd.in/epTiJWy
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd52020-11-1336 minThe Business Storytelling Podcast239: How to use the Amazon Live Streaming PlatformAmazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.
A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform
Need help with your Amazon Live implementation? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net2020-11-1012 min
The Business Storytelling Podcast238: How executives should build a brand on social mediaChantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let’s find out how you can use social media to build your brand.
Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes
Chantelle’s website: http://chantellemarcelle.com/
Christoph on Twitter: http://Twitter.com/ctrappe
More podcast episodes: https://lnkd.in/eYsZuzr
2020-11-1034 minThe Business Storytelling Podcast236: How to live tweet your presentationChristoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways:
Schedule posts at the approximate time
Have a team member live tweet while watching you
Related article: https://authenticstorytelling.net/another-way-share-presentation-live-tweet/
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net2020-11-0810 minThe Business Storytelling Podcast235: Why content should be thought of as a product - a chat with Nick GoellnerNick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu
Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG
Christoph's blog: https://lnkd.in/bDTft_d
More podcast episodes: https://lnkd.in/eYsZuzr2020-11-0736 minThe Business Storytelling Podcast233: Diversity in marketing (a chat with Michelle Ngome)Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
We discuss how to build diverse teams and how to be aware to diverse issues in your marketing.
Connect with her on LinkedIn here: https://lnkd.in/eCPfq-h
Christoph’s blog: https://lnkd.in/bDTft_d
More podcast episodes: https://www.podpage.com/business-storytelling-podcast/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com2020-11-0537 minThe Business Storytelling Podcast232: Does your brand draw as much emotion from people as the U.S. election in 2020?The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to entice more and better emotions in their next campaigns and projects.
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/2020-11-0417 minThe Business Storytelling Podcast💰 229: How much should a lead cost?Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more podcast episodes: http://authenticstorytelling.net/podcast To connect with Host Christoph Trappe: http://authenticstorytelling.net/christoph-trappe What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message2020-11-0136 minThe Business Storytelling Podcast226: Why you should care about proper content migration strategiesTim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.
Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/
Christoph's blog: http://authenticstorytelling.net
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/ or ctrappe@gmail.com
Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
2020-10-2936 minThe Business Storytelling Podcast✍️ 224: How companies and freelancers can work as partnersAuthor Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy
Read Christoph’s blog here: http://authenticstorytelling.net
Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gmail.com2020-10-2740 minThe Business Storytelling Podcast222: How to produce live video easier - presented by Switcher StudioJeff Koslofsky and Marc Gawith join Christoph Trappe to discuss:
Why live video matters
How to produce it effectively
Other tips to making on air easier
How to repurpose it
Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1
Connect with Jeff here: https://lnkd.in/e9wtaCA
Connect with Marc here: https://lnkd.in/evdaBss
Connect with Christoph here: https://lnkd.in/exN2kMw2020-10-2550 min
The Business Storytelling Podcast221: Why is there a marketing rebellion? Mark Schaefer answersMark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog.
More podcast episodes: https://www.christophtrappe.com/podcast
Christoph’s blog: http://christophtrappe.com2020-10-2432 minTravel with Christoph Podcast24: Driving from Iowa to the West Coast and then north on the Pacific ocean HighwayBarry Boyer joins Christoph Trappe on this episode to talk about the two-month trip him and his wife took from the Midwest to the West Coast and then up to Seattle and then back.
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Send in a voice message: https://anchor.fm/travelreviews/message2020-10-2300 min
Marketing Study Lab - Actionable Marketing KnowledgeCreating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling ProjectSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Christoph Trappe https://authenticstorytelling.net/ https://twitter.com/CTrappe https://www.linkedin.com/in/christophtrappe/ https://www.instagram.com/christophtrappe/ https://www.facebook.com/ctrappe Business Storytelling Podcast: https://podcasts.apple.com/us/podc...2020-09-0800 min
Pragmatic TalkCreating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.
Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.
Joining us today is content marketing expert Christoph Trappe.
Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and...2020-08-0448 min
The Business Storytelling PodcastHow to communicate with internal teams and clients in text-based conversations (feat. Chris Craft)Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book2020-06-0329 min
On Brand with Nick WestergaardCreating a Content Performance Culture with Christoph Trappe“In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this and more on this week’s episode of the On Brand podcast.About Christoph TrappeChristoph Trappe helps companies share their unique stories more efficiently to reach...2020-05-0433 min
The Hard Corps Marketing ShowThe Content Performance Long Game - Christoph Trappe - Hard Corps Marketing Show #128Is your marketing team expecting to see unrealistic returns on a stand alone piece of content? Have you spent thousands of dollars from your budget on one white paper or one article?
Content performance is about the long game.
A Content Marketing Thought Leader, Podcast Host, the Author of Content Performance Culture, and the Chief Content & Strategy Officer of The Authentic Storytelling Project, Christoph Trappe, challenges marketers to broaden their strategy and realize that great content marketing is not reached with just a one and done approach.
Tak...2020-02-171h 10The Business Storytelling PodcastHow Content Performance Culture Author Christoph Trappe ended up in content marketingA quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.2019-12-0413 min
Content Performance CultureHow did Content Performance Culture author Christoph Trappe get into content marketing?A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.
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Send in a voice message: https://anchor.fm/content-perf/message2019-11-2913 min
BBPTVShow PodcastChristoph Trappe The Authentic StorytellerThis is Christoph Trappe
The Authentic Storyteller, Organizational Storytelling Coach, Content Marketing Executive Strategist
Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and coach. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally.
#BBPTVShow had a glitch, due to human error, (mine) the video is not correct and the camera is stuck... This is fortuitous in that I can now switch up the show to an audio only podcast!
...2018-08-0654 min
Enterprise Marketer PodcastChristoph Trappe and Jeff Julian talk SEO and SSLDo you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content. 2016-12-1619 min
Healthy Wealthy & Smart242: Christoph Trappe: Authentic StorytellingOn this week’s episode of the Healthy Wealthy and Smart Podcast, Christoph Trappe joins me to share how you can be an authentic storyteller in healthcare. Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. In this episode, we discuss: -Why healthcare practitioners should develop the skill of authentic storytelling -How to promote your story...2016-12-1255 min
Enterprise Marketer Podcast - ConferenceChristoph Trappe on Healthcare and Storytelling at Content Marketing World 2016Christoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice. We talk about pricing, video, teams, publishing, and many other topics.Bio - Christoph...2016-09-1920 min
Copy That Pops: Writing Tips and Psychology Hacks for BusinessHow to Set Yourself Apart with Stories with Christoph TrappeAuthentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe. Christoph’s background as a reporter and how he transitioned into entrepreneurship Why you need to have a differentiator in your business The number one “trick” to having a break through Why correcting your mistakes can be just as valuable as making it perfect His views on sharing “too much” with your audience Read More: Shownotes for How to Set Yourself Apart with Stories with Christoph Trappe 2016-06-2333 min