Shows
Strategies to Win: Digital Marketing for Small BusinessesThe Ultimate Marketing Glossary for Small Business OwnersIn this episode, we break down the jargon of digital marketing with a no-nonsense glossary built for business owners, marketers, and curious learners alike. Whether you're just getting started or want a refresher, this episode gives you plain-English definitions for over 60 common marketing terms—from SEO and CTR to MQLs and WIGs. We cover essential concepts across paid ads, analytics, content marketing, and customer engagement so you can finally make sense of the acronyms and buzzwords flying around in marketing meetings.You’ll hear clear, easy-to-understand explanations that help you navigate the digital marketing landscape without needing a di...
2025-06-0909 min
Strategies to Win: Digital Marketing for Small BusinessesThe Content Marketing Flywheel: How to Build Momentum That ConvertsIn this episode, we break down the Content Marketing Flywheel—a powerful, compounding system that small businesses can use to build momentum across channels. It starts with publishing high-quality content, which drives engagement on social media and builds a loyal following. That social proof then strengthens your website performance and search engine rankings, generating consistent organic traffic. When your site is optimized to convert, that traffic turns into real results—growing your email list and customer base. As the flywheel turns, your marketing becomes more efficient and self-sustaining.We also walk through the practical side of campaign exec...
2025-06-0206 min
Strategies to Win: Digital Marketing for Small BusinessesThe Power of Reporting: Make Your Marketing CountIn this episode, we break down the importance of marketing reports for small business owners who want to make smarter decisions with their marketing spend. You'll learn why reporting is more than just numbers—it’s about understanding what’s working, what’s not, and how to adjust your strategy to improve your ROI. From tracking traffic sources to measuring conversions and analyzing customer behavior, we explain how to turn raw data into actionable insights. Whether you're new to marketing or trying to bring more structure to your efforts, this episode offers a clear framework for building effective reports without...
2025-05-2609 min
Strategies to Win: Digital Marketing for Small BusinessesFrom Clicks to Clients: Making Sense of Your MetricsIn this episode, we tackle a tough truth in marketing: not all results are created equal. We break down the shady promises small business owners often hear from marketers and provide a real-world look at how results actually show up across different channels. From direct sales to passive "window shoppers," we explain how to interpret each type of engagement and, more importantly, how to nurture those early interactions into loyal customers. You’ll learn how to measure ROI from paid media, track meaningful SEO performance, and use your content to build a sustainable, long-term funnel.We also di...
2025-05-1909 min
Strategies to Win: Digital Marketing for Small BusinessesSet It and Convert: How to Turn Emails into SalesIn this episode, we break down the power of email drip campaigns and why they're a game-changer for small businesses. You'll learn how these pre-scheduled sequences of emails help guide potential customers toward taking action - whether it’s making a purchase, signing up for a service, or simply getting to know your brand. We explore the differences between bulk email blasts and drip marketing, and explain how automation can save time while still delivering personalized, timely content that builds lasting customer relationships.We also walk through a practical five-step drip sequence that any small business can us...
2025-05-1210 min
Strategies to Win: Digital Marketing for Small BusinessesEmail Marketing Essentials: How to Nurture, Engage, and ConvertIn this episode, we dive deep into the essential role nurturing emails play in building lasting customer relationships. You’ll learn the differences between email newsletters and drip campaigns, how each serves a unique purpose in your marketing strategy, and why combining both approaches leads to stronger engagement and higher conversions. We break down what makes a newsletter truly valuable — from offering helpful content and using engaging subject lines to maintaining a consistent schedule and clear calls to action. You’ll also discover why automation, personalization, and a mobile-friendly design are must-haves for creating successful email campaigns that connect direct...
2025-05-0513 min
Strategies to Win: Digital Marketing for Small BusinessesFrom Blog to Podcast: How to Repurpose Your ContentIn this episode we explore how small business owners can launch a podcast without starting from scratch. If you already have blogs, videos, or other content, you’re halfway there. We walk you through how to turn that content into compelling podcast episodes that boost visibility, build authority, and engage your audience.You’ll learn the basics of affordable podcast setup, how to automate episodes using your existing material, and how to distribute your podcast across major platforms like Spotify, Apple, and Amazon. Whether you're short on time or unsure where to start, this episode gives you a cl...
2025-04-2810 min
Strategies to Win: Digital Marketing for Small BusinessesAffordable Social Media Marketing for Small Business OwnerSocial media can feel overwhelming for small business owners—but it doesn’t have to be. In this episode, we walk through simple, affordable strategies to help you build a strong social media presence without spending a fortune. From setting up polished profiles to creating engaging content, you’ll learn how to make the most of platforms like Instagram, Facebook, LinkedIn, and X to reach your ideal audience.We also cover tools to streamline your content, tips for consistent posting, and when it might make sense to bring in a marketing agency. Whether you're just getting started or loo...
2025-04-2109 min
Strategies to Win: Digital Marketing for Small BusinessesCloud-Based Recording: The New Era of Video ProductionDive into the cutting-edge realm of remote video production in this enlightening episode, where we explore how digital advancements are revolutionizing the way we create and collaborate on video content. Discover the tools and techniques that allow filmmakers, business professionals, and content creators to produce high-quality videos without the need to be in the same location. From the essential equipment like high-resolution cameras and optimal lighting to the innovative software that makes seamless collaboration possible, this guide is your gateway to mastering remote video production.Whether you’re a seasoned videographer or a business looking to expand yo...
2025-04-1410 min
Strategies to Win: Digital Marketing for Small BusinessesFrom Views to Value: Video Marketing Tactics That ConvertDiscover the potential of video marketing in this episode of the "Strategies to Win" podcast, where we discuss how small businesses can effectively use video to captivate audiences and enhance their marketing efforts. Learn the essentials of setting up a YouTube channel, tracking key performance indicators, and producing high-quality videos that truly connect with viewers.This episode offers practical tips and valuable insights for creating impactful video content from virtually anywhere. Understand the advantages of integrating video into your marketing strategy, such as boosting engagement and improving search engine rankings. We also cover how to measure the...
2025-04-0710 min
Strategies to Win: Digital Marketing for Small BusinessesThe Future of Blogging: AI-Powered StrategiesIn this enlightening episode, we delve into the revolutionary impact of artificial intelligence on blogging. Discover how AI is not just a tool but a transformative force in content creation, enabling bloggers to optimize their content, streamline processes, and engage their audience more effectively. Learn about the Skyscraper Technique and other AI-driven strategies that are reshaping how blogs are crafted and consumed in today’s digital marketing landscape.Join us as we uncover the practical applications of AI tools in blogging—from generating content ideas and drafting articles to refining SEO and enhancing reader engagement. Whether you're a se...
2025-03-3109 min
Strategies to Win: Digital Marketing for Small BusinessesThe New Era of SEO: AI Opportunities and ChallengesIn this episode, we delve into the transformative role of artificial intelligence in search engine optimization, a key component of modern digital marketing strategies. Discover how AI is not only reshaping SEO practices but also enhancing the ability for businesses to connect with their audience through smarter, more targeted content strategies.Listen as we unpack the complexities of AI in SEO, from natural language processing to algorithm adaptations, and explore whether AI could ever replace human creativity in content creation. Gain insights into the tools that are setting new standards in the industry and learn how to...
2025-03-2411 min
Strategies to Win: Digital Marketing for Small BusinessesBlogging That Works: Get More Traffic by Mastering Keyword ResearchKeyword research isn’t just a technical SEO task — it’s the foundation of a successful blog. In this episode, we break down the art and science of finding the right keywords, so your content reaches the right audience and ranks where it matters. You’ll learn how to identify search intent, analyze competition, and use powerful tools to discover the best keywords for your blog. Whether you're a beginner or a seasoned blogger, these insights will help you attract more traffic and better engagement.We’ll also dive into practical strategies to balance short and long-tail keywords...
2025-03-1712 min
Strategies to Win: Digital Marketing for Small BusinessesWork Smarter, Not Harder: Easy Marketing Wins for Small BusinessesIn this episode, we explore how small businesses can boost their marketing impact through smart strategies like retargeting and remarketing. Learn the key differences between these approaches, discover the best PPC options for maximizing ROI, and find out how content repurposing can help you get the most value from your marketing efforts. Whether you're looking to drive conversions, re-engage warm leads, or stretch your budget further, this episode offers practical tips and insights to help your business thrive. Tune in for a friendly, no-nonsense guide to making your marketing work smarter - not harder!
2025-03-1007 min
Strategies to Win: Digital Marketing for Small BusinessesUnlocking PPC Power: Ads on Google, Facebook, Instagram & MoreLearn the secrets to launching powerful ad campaigns in this episode of Strategies to Win. Join host Christopher Mazurk, owner of Mazloy LLC, as he breaks down step-by-step strategies for mastering digital advertising on platforms like Google, Facebook, Instagram, LinkedIn, Bing, and Amazon. Whether you're a small business owner looking to boost traffic, drive sales, or generate quality leads, this episode delivers actionable insights on setting up and optimizing campaigns—from selecting the right objectives and targeting strategies to crafting compelling ad content and leveraging remarketing techniques.Drawing on excerpts from his new book, Christopher demystifies the pr...
2025-03-0310 min
Strategies to Win: Digital Marketing for Small BusinessesCost-Effective PPC: How to Spend Smart and Grow FastIn this episode of Strategies to Win, Christopher Mazurk explores how small businesses can use paid media to drive leads and boost visibility. Learn about PPC advertising, SEO vs. PPC, branded PPC, and how to budget for ad success. Tune in to discover the key strategies for maximizing ROI and growing your business with digital marketing.
2025-02-2406 min
Strategies to Win: Digital Marketing for Small BusinessesMastering Local Business Listings: Boost Your Visibility & Avoid Common PitfallsWant to get your business found online? In this episode, we break down everything you need to know about local business listings—how they work, why they matter, and how to claim and optimize your profiles on platforms like Google Business, Yelp, Bing Places, and Facebook. We also tackle common concerns about paid listing “boosts” and review filtering, so you can protect your reputation and avoid unnecessary costs. Tune in to learn best practices for keeping your business information accurate, responding to customer reviews, and maximizing your online presence without falling for scams.
2025-02-1713 min
Strategies to Win: Digital Marketing for Small BusinessesWebsite and Branding Tips Every Small Business NeedsIn this episode, we explore the critical role of brand elements in building a memorable identity for small businesses. From high-resolution logos and consistent branding guidelines to authentic photographs and engaging videos, we break down how these components shape customer perceptions and foster trust. We also dive into actionable steps for creating a business website that enhances credibility, connects with customers, and supports growth. Tune in to learn how to leverage tools, techniques, and strategies for making your brand unforgettable in a competitive market!
2025-02-1013 min
Strategies to Win: Digital Marketing for Small BusinessesFrom Problems to Success: Mastering Buyer Personas and Case StudiesThis episode explores how to set up a strong digital marketing foundation by understanding your audience, crafting detailed buyer personas, and creating impactful case studies and testimonials using the C.A.P.S.S. technique. Learn how to resonate with customers, build trust, and drive results with clear, actionable strategies.
2025-02-0315 min
Strategies to Win: Digital Marketing for Small BusinessesTurning Leads into Sales: The Ultimate Marketing Funnel GuideUnlock the Secrets of the Marketing Funnel
In this episode, we dive deep into the marketing funnel, breaking it down stage by stage. From generating awareness through SEO, PPC, and social media to nurturing leads and closing sales, we explore proven strategies to optimize your funnel and drive revenue. Whether you’re a seasoned marketer or just starting out, you’ll learn how to turn cold leads into loyal customers, avoid common pitfalls, and track your success every step of the way. Tune in for actionable insights and practical tips to supercharge your marketing efforts.
2025-01-2712 min
Strategies to Win: Digital Marketing for Small BusinessesTurning Data Into Growth: The Power of Measurable MarketingDiscover how to create a powerful digital marketing strategy that delivers results. In this episode, we break down the importance of setting clear, measurable goals, aligning your efforts with the buyer's journey, and using actionable metrics to track success. Whether you're aiming to increase revenue, attract new clients, or boost engagement, this episode provides practical insights to help you achieve your marketing goals with confidence.
2025-01-2006 min
Strategies to Win: Digital Marketing for Small BusinessesTell Your Story: Authentic Marketing and Owning Your AudienceIn this episode, Christopher Mazurk, owner of Mazloy LLC, explores the power of storytelling in digital marketing. Learn why your unique truth and experiences set your business apart, how authenticity builds trust, and why owning your audience list is essential for long-term success. Discover how to move beyond rented platforms and create lasting connections with your customers through transparency and strategic communication.
If you’re ready to take control of your marketing efforts and stand out in a crowded market, this episode is for you.
2025-01-1309 min
Strategies to Win: Digital Marketing for Small BusinessesDigital Marketing Abundance: Think Big, Cast Wide, and Stay ConsistentIn this episode, we explore the abundance mindset in digital marketing and why it’s key to growing your business. Learn how to approach marketing like fishing—when to spearhead a single channel and when to cast a wide net across multiple platforms.
We’ll also dive into the importance of consistency, follow-through, and strategies like content repurposing to maximize your ROI. Plus, find out why building domain authority and delivering value are your long-term wins.
Ready to work smarter, not harder? Tune in now!
2025-01-0609 min
Strategies to Win: Digital Marketing for Small BusinessesDigital Marketing Foundations: Building Success for Small BusinessesThis episode dives into the core challenges and opportunities of digital marketing for small businesses. We explore why many campaigns fall short, how to approach budgeting, and the importance of building a sustainable strategy that delivers real results.
From understanding lead value to navigating organic and paid efforts, we’ll guide you through the steps to create a strong marketing foundation.
If you’re ready to tap into the vast potential of digital marketing, this episode is for you.
2025-01-0513 min
Strategies to Win: Digital Marketing for Small BusinessesDigital Marketing Journey: Passion, Persistence, and Practical StrategiesIn this episode, Christopher Mazurk, owner of Mazloy, LLC, shares his incredible journey from building websites in the '90s to running successful digital marketing campaigns for Fortune 500 companies and small businesses alike. Discover the lessons he's learned, the challenges he's overcome, and his passion for helping small business owners reclaim their time with smart, data-driven marketing strategies.
Tune in for a mix of personal stories, actionable advice, and practical tools to make marketing easier, more effective, and—dare we say—fun!
2025-01-0506 min