Shows
Behind The Curtain: Money Made SimpleAI, Finance, and the Future: A Conversation with Christopher PennIn this episode of Behind the Curtain, Money Made Simple, Julie welcomes Christopher Penn, co-founder of TrustInsights.ai and an authority on artificial intelligence. Together, they explore how AI is reshaping personal finance, from budgeting and investment strategies to preparing for job interviews and career shifts. Christopher shares practical advice on protecting personal data, using AI as a financial planning tool, and balancing machine-driven insights with human expertise. The conversation also examines AI’s impact on jobs, industries in demand, and how individuals can leverage these tools to adapt. Listeners will walk away with actionable tips, including a challenge to...
2025-10-0137 min
Behrend Talks: A Penn State PodcastSupporting family-owned businesses, with Dr. Christopher HarbenDr. Ralph Ford, chancellor of Penn State Behrend, talks with Dr. Christopher Harben, the Toudy Chair of Entrepreneurship and Family Business, about the Center for Family Business and the annual Family Business Conference. Originally recorded on September 15, 2025.
2025-09-2632 min
Marketing Over CoffeeThe State of Social with Emeric Ernoult of Agorapulse!In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what's coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey Starting by building a social network in 2001 Pivoting over to bespoke Facebook Sweepstakes Services Pivoting back to a SaaS App Innovating by selling the Social Media Inbox to the...
2025-09-1239 min
The Business Of MarketingFrom ChatGPT to Local AI: Practical Tips for Marketers with Christopher PennWith AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable advice on making content accessible to AI, the continued importance of strong SEO, and creative techniques for maximizing the impact of AI-generated content.The rise and advantages of local/offline AI models for privacy and controlImplications for data security and regulatory compliance in sensitive industriesThe necessity...
2025-08-2638 min
A Beginner's Guide to AIWe Don’t Have a Job Problem — We Have a Vision Problem – Christopher Penn’s Urgent AI Wake-up Call // REPOSTAI isn’t the future — it’s right now. In this episode, Christopher Penn joins me to break down what most companies get wrong about artificial intelligence, why ChatGPT is just the engine (not the car), and how ego — not tech — is the biggest roadblock to real innovation.📧📧📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter!📧📧📧We dig into job loss, the myth of SEO being “dead,” the hidden dangers of AI in warfare, and how every nation can catch up by leveraging open-source models. Christopher shares how he uses AI personally, what businesses should really be optimizing for, and the surprising reason why most leaders are still stuck in 2010 thinking.
2025-08-2341 min
Specified: Building Materials & Construction Growth PodcastUnlocking The Power Of AI (With Christopher Penn)Christopher Penn is the Co-Founder and Chief Data Scientist at Trust Insights.
In this episode of Specified Growth Podcast, Christopher talks about the various AI engines and how to use them the right way to get the outcome you’re looking for. He also discusses the differences between classical AI and generative AI, the marketing landscape and things to consider for the future, and more. Don’t miss this episode of Specified Growth Podcast!
Please reach out if you have any feedback or questions. Enjoy!
Twitter: ...
2025-08-0426 min
Coffee Literature ReviewEp23. Better pour over with Dr. Arnold Mathijssen (U. Penn.)In this episode, we meet with Dr. Arnold Mathijssen, Assistant Professor of Physics at U. Penn., and author of a paper recently published in Physics of Fluids, "Pour-over coffee: Mixing by a water jet impinging on a granular bed with avalanche dynamics". This paper just did the mainstream media rounds, so you may have heard about its findings on some other outlet. In this podcast we break it down and figure out whether physicists at U. Penn. revolutionized pour over.The paper can be found here and is also available in the CLR library...
2025-05-2644 min
AI Transformation#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI LandscapeJoin host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.Key highlights:Process Before Technology: Discover why understanding business problems and decomposing processes is essential before implementing AIGlobal AI Democratization: Learn how models like DeepSeek are reshaping the AI landscape beyond Silicon Valley giantsAI Agents...
2025-04-1037 min
The AnycastICYMI - Why You're Wrong About AI: Overcoming Limitations of Artificial Intelligence with Christopher PennIn Case You Missed It… Chris Penn, the pioneering mind behind TrustInsights.ai and a leading figure in AI analytics, shares his captivating journey through the evolving landscape of artificial intelligence. From his early days in IT to his groundbreaking work with machine learning and generative AI, Chris offers a wealth of insights that illuminate the rapid advancements and future potential of AI technology. His firsthand experiences with transformative models like the GPT-J6B and insights on generative AI's promising trajectory make this a must-listen for anyone eager to understand AI's burgeoning role in our world. ...
2025-02-2710 min
The AnycastWhy You're Wrong About AI: Overcoming Limitations of Artificial Intelligence with Christopher PennMatt Levine sits down with Christopher Penn, the Co-Founder and Chief Data Scientist at TrustInsights.ai. They discuss why we're underusing AI, the biases holding us back, and how to embrace AI's strengths for practical applications. Christopher shares insights on AI's role in content creation, the future of AGI, and how creatives can stay ahead in an AI-driven world. Chris starts by explaining why AI is here to stay. Even if the major players like OpenAI disappear, AI's capabilities will remain a core part of our future. Matt and Chris discuss how people can learn to...
2025-02-201h 21
Grammar Girl Quick and Dirty Tips for Better WritingStruggling with AI: Job loss, energy use, and more, with Christopher Penn1040. The downsides of AI bother me a lot — job loss, energy use, and the content tsunami. But I also think it's critically important to understand what this technology can do and how it's likely to change the way we work and live. In this Grammarpalooza bonus segment, I talked with Christopher Penn about how he thinks about these problems.🔗 Join Grammarpalooza. Get ad-free and bonus episodes at Apple Podcasts or Subtext. Learn more about the difference. 🔗 Share your familect recording in a WhatsApp chat.🔗 Watch my LinkedIn Learning writing courses.🔗 Subscribe to the newsletter...
2024-12-1922 min
DesignRush PodcastHow Agencies Can Turn Data Into Dollars | Christopher PennIn this episode of the DesignRush Podcast, Vianca Meyer sits down with Christopher Penn, co-founder and chief data scientist at Trust Insights, to uncover how agencies and business leaders can unlock the full potential of their data. Christopher reveals: ✅ How to uncover hidden revenue opportunities by mining “dark data” (like meeting transcripts) ✅ Why most agencies get data wrong — and how to focus on insights that drive action ✅ How to use thought leadership to attract high-value clients. Turn your data into dollars and build trust with your clients. Don’t miss this episode packed with actionable advice from one of the smartest minds...
2024-11-2146 min
DesignRush PodcastHow Agencies Can Turn Data Into Dollars | Christopher PennIn this episode of the DesignRush Podcast, Vianca Meyer sits down with Christopher Penn, co-founder and chief data scientist at Trust Insights, to uncover how agencies and business leaders can unlock the full potential of their data.
Christopher reveals:
✅ How to uncover hidden revenue opportunities by mining “dark data” (like meeting transcripts)
✅ Why most agencies get data wrong — and how to focus on insights that drive action
✅ How to use thought leadership to attract high-value clients. Turn your data into dollars and build trust with your clients.
Don’t miss this epis...
2024-11-2146 min
Grammar Girl Quick and Dirty Tips for Better WritingCan AI really write? A no-nonsense discussion, with Christopher Penn1021. This week, Christopher Penn talks about the role of AI tools like ChatGPT in writing and editing. We look at common misconceptions about how AI works and best practices for writing prompts. We also talk about privacy concerns, bias, fact-checking, and our concerns for the future. Whether you use these tools daily, tried them a long time ago and decided they aren't for you, or are just curious, you'll find something of interest.Find out more about Christopher and his books at trustinsights.ai and ChristopherSPenn.com.🔗 Share your familect recording in a WhatsApp chat.
2024-10-1039 min
Merging MindsIs AI Safe? (w/ Christopher Penn)Can AI translate better than humans? Can I trust AI? Is my data safe?Christopher Penn, co-founder of truthinsights.ai, answers all of these questions and more on this week's episode of Merging Minds. Gabriel and Chris discuss what is real vs. what is hype in terms of security, AI adoption, LLMs, and the changing landscape of knowledge work in the age of AI.They discuss:LLAMA 3.1: Blowing the doors open on mass adoptionHype vs. actual usageInformal adoption vs. institutional adoptionInternalized infrastructure vs. Cloud infrastructureThe security of local files vs. cloud-based filesHybrid approach to...
2024-08-2052 min
The Content 10x PodcastHow to Win at Gen AI Search with Christopher PennWhat impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. Together they discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing. Christopher shares insights into how search engines are powered by AI to deliver...
2024-08-0144 min
Content Marketing, Engineered Podcast | TREW MarketingNavigating Data and Content in the Era of Generative AI with Christopher PennChristopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a regular basis. His insights into the latest news about data analytics, automation, and generative AI, have been immensely valuable to or team, and we are thrilled he accepted our invitation to be a guest on Content Marketing, Engineered podcast.In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, asks Chris all of our burning questions about generative AI. They discuss the challenges and opportunities that arise when using generative...
2024-06-1336 min
The Marketing Meeting with Itir Eraslan30. How AI Will Change Marketing with Christopher PennIn this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences? Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at...
2024-02-1539 min
Consulting Success PodcastHow To Create An AI "Team" In Your Consulting Business With Christopher Penn: Podcast #314
AI has become a trend that many businesses delve into. And to keep your business on top, you've got to learn how to leverage it to set yourself to success. In this episode, Christopher Penn, the co-founder of TrustInsights, talks about how to create an AI team and grow the business with it. Chris reveals that his business's revenue goes up while the headcount remains because as the AI space matured, they could do so much more. So, don't let your consulting business fall right behind others, and start leveraging AI to keep you on track toward success. Tune...
2023-12-0442 min
AI for Creative EntrepreneursLeveraging Generative AI with Christopher Penn [020]Christopher Penn, co-founder and chief data scientist at Trust Insights, joins us to discuss the practical realities and possibilities of AI in the creative space.Drawing on his extensive experience, he provides refreshing perspectives on topics ranging from the AI singularity, to bias in generative models, to new roles and opportunities for prompt engineers.You can connect with Christopher Penn at: https://www.christopherspenn.comTo learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c
2023-11-0949 minMarketing Over CoffeeCatching up with Christopher LochheadIn this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates - The Writing Band d'Skills and Acadium Christopher talks about what CMOs need to consider regarding the recent attacks in Israel The world said "Never again." Do we...
2023-11-0356 min
AI and the Future of Work: Artificial Intelligence in the Workplace, Business, Ethics, HR, and IT for AI Enthusiasts, Leaders and AcademicsChristopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, discusses the state of generative AISend us a textChristopher Penn writes one of the few newsletters I read weekly. I have no idea how I ended up on his mailing list but I’ll never opt out despite the rainbow “Unsubscribe here” buttons he prominently displays.Christopher provides well-researched, thought-provoking commentary on all topics related to generative AI. Like recent guests Pradeep Menon and Ken Wenger Christopher doesn’t settle for soundbite-level commentary and he often shares unpopular opinions backed up with data.Christopher is the Co-Founder and Chief Data Scientist at TrustInsights.ai. He’s a six-time I...
2023-08-2837 min
Beyond Curious with LCPS1 Ep. 9 AI - an expert view with Christopher PennThis week we take a deep dive into AI with expert Christopher Penn, debunking some myths and looking at some exciting use cases in business and day-to-day life.
Christopher is co-founder and Chief Data Scientist of Trust Insights and a recognised expert in the field of data science and machine learning.
We discuss:
- The evolution of AI, machine learning and large language models
- Jargon-busting, including why Open AI is actually closed…
- Regulation: why the outcome, not the model, will need to be regulated in the future
- How the explosion of generative AI is driving a groundswell of...
2023-08-2239 min
What's Up with Tech?Understanding the AI Revolution with Data Scientist Christopher PennInterested in being a guest? Email us at admin@evankirstel.comJoin us on an enlightening journey with Christopher Penn, a maestro of data science, and a renowned author as we delve into the captivating realm of Artificial Intelligence. What started from the humble beginnings in the early 2000s, AI has grown leaps and bounds, finding its applications in every aspect of our lives. From the unveiling of transformative architectures such as transformers and diffusers to the rise of deep learning and content atomization, Christopher gives us an exclusive insight into how AI has evolved over the...
2023-08-1532 min
MIDI Innovation Vault ™Ep. 6 Series 5 | The Ultimate Medical Accelerator & Incubator Lab with Penn Health-Tech Katie ReutherGregory Montalbano speaks with Katie Reuther who is the Executive Director at Penn Health-Tech located at the University of Pennsylvania in Philadelphia.
Together, Greg and Katie discuss in detail what the Center for Health, Devices, and Technology at the University of Pennsylvania, or Penn Health-Tech for short, and its associated Health-Tech Accelerator is all about.
Greg and Katie discuss the history and inner workings of Penn-Tech Health and the University of Pennsylvania ecosystem partners. Together they discuss the methods of mentoring and support offered to the entrepreneurial groups spanning medical, scientific, and biotechnology applications. Katie...
2021-12-0129 minBehrend Talks: A Penn State PodcastSupporting Family Business, with Dr. Christopher Harben and Doug NeckersDr. Ralph Ford, chancellor of Penn State Behrend, discusses the new Center for Family Business with Dr. Christopher Harben, Toudy Chair of Entrepreneurship and Family Business, and Doug Neckers, president and CEO of Maplevale Farms. Originally recorded October 26, 2021. For a captioned version, visit behrend.psu.edu/behrendtalks.
2021-11-0331 minBehrend Talks: A Penn State PodcastVirtual and Augmented Reality, with Dr. Christopher SheltonDr. Ralph Ford, chancellor of Penn State Behrend, talks with Dr. Christopher Shelton, assistant professor of clinical psychology and director of the Virtual/Augmented Reality Lab, about the use of immersive technology in psychology. Originally recorded August 25, 2021. For a captioned version, visit behrend.psu.edu/behrendtalks.
2021-09-0729 minMarketing Over CoffeeChristopher S. Penn on AI for Marketers, Third Edition!In this Marketing Over Coffee: In this episode learn about the new edition of Chris' book!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign...
2021-04-3028 minMarketing Over CoffeeThe ApocookielypseIn this Marketing Over Coffee: In this episode Apocookielypse, Death of 1 to 1, Summer Surge and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Daniel Johnson Jr. asks "What tech will replace cookies for Google?" The death of 1 to 1 Marketing? Brand is the true inbound marketing Pandemic's Impact on Email 7:06 - 8:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2021-03-1919 minMarketing Over CoffeeTrust Insights CEO Katie RobbertIn this Marketing Over Coffee: In this episode Women's History Month, Podcast Pitfalls, Peloton, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business International Women's Day Monday March 8, 2021 and this is Women's History Month Image courtesy of Catherine and Sarah Satrun – please buy a print here. Michelle Obama's Becoming The questions not to ask 7:20 - 8:50 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding inf...
2021-03-1228 minMarketing Over CoffeeNow with More Cloning Non-Living Bodies!In this Marketing Over Coffee: In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What's working on Instagram? Where Can I Get the Slides.com 7:05 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your...
2021-03-0529 minMarketing Over CoffeeJason Falls on Influence Marketing!In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence - Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It's Influence Marketing, not Influencer Marketing 7:51 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really...
2021-02-2631 minMarketing Over CoffeeUnfriending AustraliaIn this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison's Twitter Before and After Trump #SocialHabit Social Media is bad for society 6:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2021-02-1926 minMarketing Over CoffeeStasha Johnston, Senior VP Marketing at MONINIn this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha's Path to MONIN from Chicago Agency and Corona! 7:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2021-02-1230 minMarketing Over CoffeeSuperb Owl Prelude!In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software...
2021-02-0521 min
Lochhead on Marketing097 You Are What You Subscribe ToToday, let’s talk a little more about your career. My brother from another mother and co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right.
So in this episode, find out what media Christopher consumes that he finds life-changing.
“The content we subscribed to, the content we consume, it affects how and what we think about. Our thoughts affect our actions and our actions affect our outcomes, both professionally and personally.” - Christopher Lochhead
F*ck The Hustle Porn Stars
If you’ve been a long time liste...
2021-02-0310 minMarketing Over CoffeeMask Dr. Jones?In this Marketing Over Coffee: In this episode, Structured Data, Razer Masks, Text Us, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES - Razer doing masks and Gamer Chair with built in 60 in screen 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring...
2021-01-2923 minMarketing Over CoffeeCustomer Data Platforms with Vijay ChittoorIn this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about channels instead of CX Where does CDP fit in with the rest of the martech stack? Agility of Data Access, Agility of Decisioning 15:28 With Upfluence, marketers can triple...
2021-01-1932 minMarketing Over CoffeeWelcome to 2021In this Marketing Over Coffee: In this episode, privacy, Clubhouse, strafe/jump/shoot, and more! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers Google Passages Indexing 6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help...
2021-01-0827 minMarketing Over CoffeeAll About Headphones with Lauren DraganIn this Marketing Over Coffee: Lauren Dragan has reviewed thousands of headphones. What do buyers need to know? Direct Link to File Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan - Understanding both music and audio production Lauren reviews Headphones at Wirecutter She's also on panels for USB microphones, bluetooth speakers, and more. The Christmas of True Wireless (but do you need it for work, fun, or both?) What are your fave test tracks? 10:23 - 11:31 Smart companies...
2020-12-2443 minMarketing Over Coffee2020 Wrap UpIn this Marketing Over Coffee: We put a bow on this year and kick it to the curb. Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift What's the deal with this year? Smart people working together like never before, but we didn't start the fire. Separating innumeracy from those who can handle data 10:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2020-12-1833 min
Penn Medicine Physician InterviewsReferring an MS Patient | Penn Medicine Multiple Sclerosis ProgramChristopher Perrone, MD discusses how and when to refer an MS patient to Penn Medicine. He shares what defines a multiple sclerosis expert and what combination of symptoms in a previously unaffected patient would suggest the need for referral. He focuses on how a PCP can tell the difference between poor compliance and possibly a drug that's waning in efficacy and at what point it is appropriate for a PCP to request a second opinion on a diagnosis for something other than MS if he or she suspects MS is the issue.
2020-12-1700 minMarketing Over CoffeeErin Clift, CMO of WazeIn this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze - media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For...
2020-12-1138 min
The Business Storytelling Podcast266: You have all this data and now what? Christopher Penn has some answers...Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision.
He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.
2020-12-0833 minMarketing Over CoffeeBig Slack Attack!In this Marketing Over Coffee: Learn about Message Platforms, Click Traps, Negative SEO, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 - 8:17 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
2020-12-0424 minMarketing Over CoffeeTalking Jones Soda with Maisie AntoinelloIn this Marketing Over Coffee: Hear About Marketing America's Beloved Craft Soda Brand Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results...
2020-11-2026 minMarketing Over CoffeeNow With Even More Red Tape!In this Marketing Over Coffee: Learn about Innumeracy, BERT, New Macs, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity - Find the Rage Clicks! Confirming BERT - Google is using Deep Rank Google Passages 9:00 - 10:00 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive...
2020-11-1322 minMarketing Over CoffeeSeth Godin on The PracticeIn this Marketing Over Coffee: Learn about Seth's latest book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice - Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patente AI to drive timely, relevant experiences across every channel, all while...
2020-11-0645 minMarketing Over CoffeeMore GA 4 Info Than You Could Want!In this Marketing Over Coffee: Learn about the New Google Analytics, New Software, New Mics, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 - 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "...
2020-10-3027 minMarketing Over CoffeeBrendan Kane on Hook Points!In this Marketing Over Coffee: Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations! Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars of hook points USP vs. Hooks - Warby Parker, InstaCart, Disney Multiple hook points and refreshing them The Amazon Hooks 8:59 With Upfluence, marketers can triple the number...
2020-10-2328 minMarketing Over CoffeeDavid Meerman Scott on Virtual Events and More!In this Marketing Over Coffee: Learn about Cinematic Virtual Events, Segments, and The Value of Live! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR - 7th Edition Switching to virtual keynotes - switching from theatric to cinematic The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love 11:24 - 12:38 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visi...
2020-10-1637 minMarketing Over CoffeeNow With More Crawl Budget!In this Marketing Over Coffee: Learn about Content Velocity, Google Indexing API, the latest gear and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time...
2020-10-0923 minMarketing Over CoffeeRockwell Felder of SquadCast!In this Marketing Over Coffee: Learn about Podcasting, Collaborative Audio, Video, and more! Direct Link to File Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 - 10:48 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Why video was always in the original plan A...
2020-10-0234 minMarketing Over CoffeeCheese, and Marketing AI Tactics Part 5 of 5In this Marketing Over Coffee: Learn about Predictive Analytics, VR Events, Holiday Gaming, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn Predictive - Where's the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 - 9:16 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC INBOUND with top notch virtual event experience VR for Events?
2020-09-2521 minMarketing Over CoffeeMarketing Over Coffee at INBOUND 2020This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence to Marketing Text Mining - Cheese Report Network Graphing - Influencer Identification Data Clustering - Attack and Defend list of SEO terms Driver Analysis - Attribution - which marketing campaigns ar...
2020-09-2130 minMarketing Over CoffeeSean Zinsmeister on Product Marketing from West to EastIn this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot - Leading Product Marketing The real estate market is on fire Productivity is up 8:42 - 9:54 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Asana F...
2020-09-1827 minMarketing Over CoffeePumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 - 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! What happens when you find out your favorite campaign isn't the best? Core Web Vitals
2020-09-0428 minMarketing Over CoffeeTalking Hybrid Events with Ben McMahonIn this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuite and Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting for the Extended Reality Environment 7:51 - 8:58 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your...
2020-08-2824 minMarketing Over CoffeeWe Buy TikTok, and Marketing AI Tactics Part 3 of 5In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering - Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How's new content doing How do people discover your content Your top and trending queries in Google Search What other sites link to your articles and content 7:33 - 9:19 We've got a special offer for Marketing over Coffee Listeners, you...
2020-08-2124 minMarketing Over CoffeeMore Dongles, and Marketing AI Tactics Part 2 of 5In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 - 11:18 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Perturbation - cheese for dogs Gear watch - Chris' Phone gaming fan and battery 16:18 - 18:08 E...
2020-08-1424 minMarketing Over CoffeeBrand Bewitchery!In this Marketing Over Coffee: We're joined by Park Howell, The World's Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas. 8:45 - 9:53 Smart companies run on NetSuite b...
2020-08-0733 minMarketing Over CoffeeGeekery, and Marketing AI Tactics 1 of 5In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day 7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC GPT3 13:38 - 15:24 We've got a special offer for...
2020-07-3121 minMarketing Over CoffeeRising to the Challenge - Kelly Gillease, CMO of NerdWalletIn this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC How does sales fit in? Product Marketing? What key stats do yo...
2020-07-2427 minMarketing Over CoffeeStop Worrying And Buy More Audio GearIn this Marketing Over Coffee: Learn about Facebook Boycott, Haptic Devices, ABM, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC NY Times pulls out of Apple News Tweak for structured...
2020-07-1725 minMarketing Over CoffeeRick Bennett and Christopher LochheadIn this Marketing Over Coffee: We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook "What I do is not politically correct, it's tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines" Ellison's Law: You're not allowed to sa...
2020-07-031h 16Marketing Over CoffeeChristopher Lochhead on The Biggest Mistake Made in MarketingIn this Marketing Over Coffee: Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs That time Lochhead destroyed my marketing department (previous interview) Niche Down (previous interview) Lochhead on Marketing (his podcast) Interview with DEA guys Niche Design - the leader in Dialog Podcasts The state of Podcasting 8:50 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100...
2020-03-0634 min
The 15-Minute Strategy Podcast from Sprocket TalkEP18: Christopher Penn on 2020 Predictive Analytics StrategyIn this episode of the 15-Minute Strategy podcast, we talk to Christopher Penn from trustinsights.ai about how to use predictive analytics as a sales and marketing strategy for 2020 and beyond.Love what you're learning? Support this podcast by going premium.Christopher talks to us about the importance of analytics. Then he dives into how you can build predictive analytics for your business. We get nerdy with how you might build or purchase those analytics and what to do once you have them. If you are ready to take your business to the next level, this...
2019-12-3017 min
The Hardy Haberland ShowHow to Create a Data-Driven Marketing Strategy with Christopher PennChristopher Penn is Co-Founder and Chief Data Scientist at Trust Insights, best-selling author, and keynote speaker. He is also Co-Founder of the PodCamp conference, and co-host of the Marketing Over Coffee marketing podcast. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
2019-10-0952 min
OnBase: Smashing Sales and Marketing MisalignmentsEp 42 | Data Management Tips and Techniques with Christopher Penn, Co-founder and Chief Data Scientist at TrustInsights.aiIn this episode, we discuss top Data Management Tips and Techniques with Christopher Penn, Co-founder and Chief Data Scientist at TrustInsights.ai
About Christopher and TrustInsights.ai
Christopher is an established expert on analytics, digital marketing, and marketing technology. As a recognized thought leader, author, and keynote speaker, he has helped shape four key fields in the marketing industry. He co-founded TrustInsights, a Marketing Data and Analytics Consulting in 2017.
Top ten takeaways from the episode:
“As a “Data detective”, you have to keep an open mind because you don’t know what is going t...
2019-08-0229 minMarketing Over CoffeeNiche Down!In this Marketing Over Coffee: Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Prerequisite Listening: Christopher Lochhead on Play Bigger (Part 1) Christopher Lochhead on Play Bigger (Part 2) - FIRST TIME AVAILABLE! Niche Down: How to become legendary by being different Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!
2019-05-0349 min
Hidden LayersChristopher Penn: AI & Marketing TechnologyJeremy Fain and Christopher Penn discuss AI and marketing technology
2019-03-1331 minMarketing Over CoffeePenn Nails Prognostication as Petition for Gillette to Part Patriots Place PermeatesIn this Marketing Over Coffee: Learn about Natural Language Generation and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn GPT2 - Pre-trained model not released Tracking FB without a pixel 7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee...
2019-03-0820 min
Same Side Selling Podcast184 | Artificial Intelligence Impact On Sales & Marketing, Christopher PennChristopher Penn is an authority on digital marketing and marketing technology. He is a 2019 IBM Champion in IBM Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. In this episode, Chris shares his expertise when it comes to artificial intelligence for marketers. We explore the different ways of dealing with artificial intelligence and embracing it in your business. And how you can use artificial intelligence today to make a difference in your business right away. Chris’s insight helps bridge the gap between marketing and technology. You're going to learn a ton from Chris...
2019-03-0330 min
Wayfinding GrowthChristopher Penn on leveraging AI and SEOIn this episode of theWayfinding Growthshow, we talk to Christopher Penn about leveraging AI and SEO to grow your business.As we get started, we get to know ...
2019-02-1150 min
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 093 – Christopher Penn: “I’ve been practicing martial arts for almost 30 years. You learn how to you win against someone who is bigger? Stronger than you? who has better funding than you?…”Christopher Penn Show Notes
Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing.
Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100...
2019-01-1423 minMarketing Over CoffeeYour Private CloudIn this Marketing Over Coffee: Learn about Cloud Private for Data, Retargeting, Headphone Swindle and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Watson Studio gets a desktop edition IBM - Cloud Private for Data Specific data is not helping machine learning OSSIC headphone kickstarter swindle @NickChurick uses ahrefs to market ahrefs and still wants to win 7:38 We are giving away ahrefs accounts to one listener this week! This week's winner is Lindsay Brockert! Tweet to...
2018-09-2121 minMarketing Over CoffeeNo Offense to Hot Dog VendorsIn this Marketing Over Coffee: Learn about Facebook Trustworthiness, Data Mining, Robokiller and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Facebook tools for mobile 1st video ads Facebook Creator Studio Facebook "Trustworthy" Score AI Update - Data Mining (Links to 4 past AI episodes) Data Mining - Distilling text down to vectors 7:03 We are giving away ahrefs accounts to one listener this week! This week's winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter...
2018-09-1218 minMarketing Over CoffeeHealey Cypher - Beyond the Valley of DeathIn this Marketing Over Coffee: Healey Cypher, CEO of Zivelo tells us the rest of the story! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Just how sexy are kiosks anyway? The Endless Aisle Kiosk Moving all ecommerce to HTML, CSS and JavaScript 5:35 We are giving away ahrefs accounts to one listener this week! This week's winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered...
2018-08-3128 minMarketing Over CoffeeHealey Cypher Through the Valley of DeathIn this Marketing Over Coffee: Healey Cypher, CEO of Zivelo brings us up to date on retail! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs What's happened since Oak Labs? The rise of public computing Hitting the Valley of Death 10:25 We are giving away ahrefs accounts to one listener this week! This week's winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways...
2018-08-2424 minMarketing Over CoffeeIt's Show Season!In this Marketing Over Coffee: Learn about B2B Facebook Targeting, Women's Footwear Trends, WP Gutenberg and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins Professional Targeting on Facebook In spite of pushing video, images rule on Facebook WP Gutenberg and reuseable blocks 4:36 We are giving away ahrefs accounts to one listener this week! This week's winner is Kelsey Turner of Kaiza Media! Tweet to @ahrefs and...
2018-08-1619 minMarketing Over CoffeeTalking esports with Angela Natividad!In this Marketing Over Coffee: Learn about the past, present and future of esports! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Hurrah - the esports gaming agency The average gamer is not a 15 year old boy in the basement The South Korean Epicenter Public sector esports incubators Fortnight dedicating $100M to prize purses Blizzard talking Overwatch at Cannes - the trifecta of Celebrity/Game/Arena Traditional vs. Disruptive esports Overwatch using city...
2018-08-1036 min
Marketer + Machine002: Christopher Penn | AI Marketing and Predictive AnalyticsKey Takeaways: As you look to incorporate AI and automation, look for the aspects of your role that require the most time or repetition. The machine can likely take on these tasks at a faster rate and more effective clip. This will allow you to focus on other elements the machine can’t. Manage the machine or it will manage you. While you may not be jumping to learn Python or go toe-to-toe on data analytics with Christopher, understand the technical capabilities available, as well as new opportunities that will emerge. Even though there’s pressure for more marketers to thin...
2018-07-1627 minMarketing Over CoffeePenn Live In VegasIn this Marketing Over Coffee: Learn about Crisis Management, Ad Tools, Mic Tests and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi SMMW Wrap Up - The Mass Market Has Arrived, and there's more to social than Facebook Crisis Management by Gini Dietrich Longer Tweets - are they better? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a fre...
2018-03-0920 min
Same Side Selling Podcast124 Christopher Penn | How You And Your Organization Can Embrace Artificial IntelligenceOn this week's edition of the Grow My Revenue podcast, I speak with Christopher Penn, one of the world's top experts on artificial intelligence. Christopher is Vice President, Marketing Technology, at SHIFT Communications, which is a data driven PR and marketing agency. He is co-founder of PodCamp with Chris Brogan and co-host of the Marketing Over Coffee, marketing podcast, with John Wall.
Christopher shares his insights into artificial intelligence and machine learning, how they might impact our jobs and how you can apply them to your business. "When we look at the profession, particularly of sales," Christopher says, "the idea tha...
2018-01-1529 minMarketing Over CoffeeChristopher Lochhead on Play Bigger and Legends and LosersIn this Marketing Over Coffee: Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Meeting at DCI Play Bigger - How Pirates, Dreamers and Innovators Create and Dominate Markets Category Kings are the new dynamic - It's not about winning existing market share StackAdapt is the number 1 performance native advertising platform...
2017-10-2652 minMarketing Over CoffeeBonus Content: Christopher Lochhead on Play Bigger and Legends and LosersIn this Marketing Over Coffee: More from Christopher Lochhead! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Role of companies StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar...
2017-10-2628 min
OMNIA PodcastPenn Honors Diversity SymposiumThis fall, the University of Pennsylvania hosted its very first Penn Honors Diversity(PHD)Symposium. Eight of the university's schools, including Penn Arts and Sciences, invited early and mid-stage undergraduates, particularly those from underrepresented groups, to learn about the value of a Ph.D.-level education. In this episode, we speak to some of the visiting students about their experience, along with faculty organizers who collaborated to create this unique event, which took place from September 29 - October 1, 2016.
Featuring:
Eve Trout-Powell
Associate Dean for Graduate Studies, Penn Arts and Sciences
Christopher H. Browne Distinguished Professor of History and Africana Studies
...
2017-01-0300 min
OMNIA PodcastPenn Honors Diversity SymposiumThis fall, the University of Pennsylvania hosted its very first Penn Honors Diversity(PHD)Symposium. Eight of the university's schools, including Penn Arts and Sciences, invited early and mid-stage undergraduates, particularly those from underrepresented groups, to learn about the value of a Ph.D.-level education. In this episode, we speak to some of the visiting students about their experience, along with faculty organizers who collaborated to create this unique event, which took place from September 29 - October 1, 2016.
Featuring:
Eve Trout-Powell
Associate Dean for Graduate Studies, Penn Arts and Sciences
Christopher H. Browne...
2017-01-0311 min
Enterprise Marketer Podcast - ConferenceChristopher Penn on Consistency and Content StrategyChristopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to...
2016-12-1320 minMarketing Over CoffeeChristopher Penn on AI Part 2: World of WatsonIn this Marketing Over Coffee: Chris fills us in on the latest developments in AI from IBM's World of Watson Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Chris back from World of Watson Watson Comparing a Human Genome against 200k Journals in 10 minutes Watson learns perfectly from its mistakes We've been using Affinio to analyze the MoC audience and this week's Affinio insight is on World of Watson: we looked into the social stream generated by World of Watson, and...
2016-11-1823 minMarketing Over CoffeeChristopher Penn on AI and Machine Learning for PR and MarketingIn this Marketing Over Coffee: Learn about how Artificial Intelligence and Machine Learning will Transform Marketing! Direct Link to File Brought to you by our sponsors: Infer and TopTal Not the normal news episode... Machine Learning Behind the Scenes The big 4 major players The marketing opportunities - #1 - SuperReader and matching tone of voice Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are...
2016-08-2626 minMarketing Over CoffeeLeading Innovation by Christopher PennIn this Marketing Over Coffee: Learn about Leading Innovation, the new book from Christopher S. Penn
Direct Link to File
Brought to you by our sponsor: Infer!
Origin story - The Admin's Admin
The Plus Path
The Strategy Equasion
BCG Strategy Palette - Your Strategy Needs a Strategy (Book)
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infe...
2016-02-1921 minMarketing Over CoffeeJason Calacanis Explains Why Google Wins Everything In this Marketing Over Coffee: Jason Calacanis Explains Why Google Wins Everything
Direct Link to File
Brought to you by our sponsor:
Everyone knows that content is king. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly pr...
2014-02-1727 minMarketing Over CoffeeWorst Edited Show EverIn this Marketing Over Coffee: Learn all about Penn and Wallmore, eBooks, Yelp Metrics and More!
Direct Link to File
Show length 26:14
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).
and
MarketingProfs
MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Mark...
2012-03-2926 min