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Christopher Tompkins

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The Bulletproof MarketerThe Bulletproof MarketerEpisode 02: Stop Being Lazy: 3 LinkedIn Levers You’re OverlookingLinkedIn isn’t just for job seekers anymore—and if you're still treating it that way, you're already 10 steps behind. In this no-holds-barred episode, Christopher bulldozes through outdated perceptions of LinkedIn and drops three underutilized tactics that actually move the needle. From redefining how to treat LinkedIn groups to utilizing events for genuine networking, to exploring the brand-new LinkedIn Services Marketplace, this episode is packed with tactical gold. Plus, Christopher shares his top AI productivity hack—because no, it’s not just about asking ChatGPT to “write a caption.”   What’s inside: Why Facebook-fi...2025-06-2038 minThe Bulletproof MarketerThe Bulletproof MarketerEpisode 01: Marketing in 2025: The Trends That Matter (and the BS You Should Ignore)Let’s get one thing straight: if you’re still running your 2023 playbook in 2025, you’re not “classic”—you’re behind. In this episode, Christopher Tompkins breaks down what’s actually happening in digital marketing right now—not the LinkedIn fluff, but the real deal trends that are shifting how we work, sell, and grow. From AI fatigue (yes, it’s real) and the collapse of organic reach, to the rise of video-as-default and marketing automation that finally delivers, this episode pulls back the curtain on what’s working and what’s officially expired. You’ll hear: The brutal t...2025-06-1341 minI Might Believe in FaeriesI Might Believe in FaeriesHieroglyphics by Arthur Machen (ft. Christopher Tompkins)Christopher Tompkins (Darkly Bright Press) returns to the show to discuss the literary theories of horror author, Arthur Machen. Machen wrote about his views of literature in many places, but most extensively in his book, Hieroglyphics. We discuss Machen's ideas, his view on ecstasy, and why he considers Homer to be Fine Literature, but not Jane Austen.Books and Links Mentioned:Darkly Bright Press https://darklybrightpress.com/The Terror https://darklybrightpress.com/the-terror-critical-edition/Dreamt in Fire https://darklybrightpress.com/dreamt-in-fire/A Fragment of Life...2024-09-151h 44I Might Believe in FaeriesI Might Believe in Faeries(Arthur) Machen Trouble with Christopher TompkinsChristopher Tompkins, owner of Darkly Bright Press, joins me to discuss the works of the author Arthur Machen. Christopher has written a lot about Machen and horror fiction in general at his press and blog, Darkly Bright Press. We discuss Machen's fiction, both horrific and wondrous. We also talk about Machen's theory of literature and his Christian faith.Darkly Bright Press Website:https://darklybrightpress.com/Dreamt in Fire lecture (2021): https://darklybrightpress.com/inklings-lecture-dreamt-in-fire/Dreamt in Fire: The Dreadful Ecstasy of Arthur Machen https://darklybrightpress.com/dreamt-in-fire/Arthur Machen's Stories/Essays:HieroglyphicsThe...2022-04-141h 23The Bulletproof MarketerThe Bulletproof Marketer05 - Brand Agility for the Digital World: Accessing the Right AudienceTune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer pro...2021-10-2946 minThe Bulletproof MarketerThe Bulletproof Marketer04 - Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp)This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal communications issues and what brands should consider in their public-facing campaigns. They also share the latest trends impacting marketing and PR as 2022 approaches, spar over the industry push for brands to join Tik Tok...2021-10-1546 minThe Bulletproof MarketerThe Bulletproof MarketerPR, By the Basics with Lee CaraherFor a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that ar...2021-10-121h 05The Bulletproof MarketerThe Bulletproof MarketerMarketing Meets Technology? With John WallMarketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect wi...2021-10-0544 minThe Bulletproof MarketerThe Bulletproof Marketer03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April ma...2021-10-0146 minThe Bulletproof MarketerThe Bulletproof MarketerCyber Security with Scott SchoberDigital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Schober to the podcast. Scott is the President and CEO of Berkeley Varitronics Systems, a provider of advanced, world-class wireless test and security solutions and the author of three best-selling security bo...2021-09-2841 minThe Bulletproof MarketerThe Bulletproof MarketerThe Power of the Press Release with Mickie KennedyYou need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the...2021-09-2135 minThe Bulletproof MarketerThe Bulletproof Marketer02 - Know Your Brand: Tips to Consider Before Your Campaign KickoffThe Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising...2021-09-1729 minThe Bulletproof MarketerThe Bulletproof MarketerBeing AGILE with Greg KihlstromAre you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process.  But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom. Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. Greg’s newest book, The Agile Workfor...2021-09-1453 minThe Bulletproof MarketerThe Bulletproof MarketerCategory of One with Nida LeardprasopsukAll brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own. Nida is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently pursuing...2021-09-0740 minThe Bulletproof MarketerThe Bulletproof Marketer01 - Meet the Hype Busters: Behind the Screens with April & ChrisWelcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss his experience as a founder and his work in Venezuela to provide clean drinking water for local communities. Chris and April also assess the wisdom of Tesla’s PR-free communications approach, and make the call on whether...2021-09-0334 minThe Bulletproof MarketerThe Bulletproof MarketerSocial Media Campaigns with Alex GoldWhen you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand. Alex is a seasoned veteran in social media and digital marketing, who brings to the table a wealth of strategic and operational insights. From his time at Nickelodeon working on amazing IPs like SpongeBob and TMNT to his days in the music in...2021-07-0647 minThe Affiliate Marketing PodcastThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Facebook & Google Privacy Ads with Christopher TompkinsHave you been enjoying season 4 of the Affiliate Marketing Podcast so far? We have already been joined by some incredible guests this season and we have so much more to come. This week, Lee-Ann was joined by Christopher Tompkins, the CEO and Founder of The Go! Agency to discuss Facebook and Google Privacy Ads.Christopher is an internationally renowned expert on digital marketing with more than two decades of experience. He has turned The Go! Agency into one of the top 10 marketing agencies in Florida and he has a very successful podcast – Th...2021-07-0126 minThe Bulletproof MarketerThe Bulletproof MarketerEntrepreneurship and Strategy with Rob te BraakeBefore you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible. Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens of digital companies as Financial advisor. He holds Masters degrees in Finance and Strategy. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www...2021-06-2950 minThe Bulletproof MarketerThe Bulletproof MarketerReputation Management with Paul CohenOur special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications.  Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with...2021-06-2235 minThe Bulletproof MarketerThe Bulletproof MarketerPR: The Real Story with Ilana ZalikaWhat do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations. Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands navigate the world of PR and marketing within food and beverage, health and wellness, toys and games, enterprise tech, and more.  --- Connect with The Social Marketing Academy: www.Twitter...2021-06-1551 minThe Bulletproof MarketerThe Bulletproof MarketerGrowth in Podcasting with Luis Ryan DiazHow to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market. Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He’s helped some of the most well-known entrepreneurs and personal bran...2021-06-0852 minThe Bulletproof MarketerThe Bulletproof MarketerAll Things AI with Vance ReavieAI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI.  Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance’s first business was a web design and development company founded in 1999 in We...2021-06-0147 minThe Bulletproof MarketerThe Bulletproof MarketerOnline Learning with Panos SiozosYou can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds. Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a...2021-05-2543 minThe Bulletproof MarketerThe Bulletproof MarketerStepping Up Your PRWhat can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers. As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups. --- Connect wi...2021-05-1849 minThe Bulletproof MarketerThe Bulletproof MarketerGetting Technical with Wendy CoveyWhat mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey. Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content. Listen now! --- Connect with The...2021-05-1135 minThe Bulletproof MarketerThe Bulletproof MarketerPost-COVID Marketing with Trish ThomasEverything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing. Listen in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Trish Thomas and TEEM:  https://www.facebook.com/trishthomasconsulting https://twitter.com/trish_thomas https://www.facebo...2021-05-0451 minThe Bulletproof MarketerThe Bulletproof MarketerUsing Your Resources with Arttu HahoYour customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Arttu Haho: https://www.linkedin.com/in/ar...2021-04-2736 minThe Bulletproof MarketerThe Bulletproof MarketerStarting Up and Moving Up with Dr. Janét AizenstrosEveryone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her. Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media’s Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business’s 2020 Growth List -- making her the f...2021-04-2043 minThe Bulletproof MarketerThe Bulletproof MarketerBuilding a Following with Sophie BowmanRunning various social media accounts for your business isn’t easy, so you’d better be getting a good return on the time and money you’re spending. But taking your business into a digital space means more than building a Facebook page—you need to build a community. On this week’s episode, we welcome Sophie Bowman to talk about making money for your business online. Sophie AKA 'That Brit' is a Forbes-published multi-award-winning social media entrepreneur and influencer who launched her first business online a decade ago so she could travel the world and work from anywhere without pants.  Tu...2021-04-1341 minThe Bulletproof MarketerThe Bulletproof MarketerGetting PR Coverage with Emily Taffel-CohenWait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week’s episode. Emily Taffel-Cohen is the founder of Mugsy PR, an award winning PR and marketing firm based out of South Florida. She is also a public speaker, an author with an upcoming children's book releasing in 2021, an event planner, a feminist advocate and a road trip enthusiast (and avid car singer) with an upcoming blog about her adventures. Tu...2021-04-0651 minThe Bulletproof MarketerThe Bulletproof MarketerHealthcare Marketing with Wendy O’Donovan PhillipsMarketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services. Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy...2021-03-3000 minThe Bulletproof MarketerThe Bulletproof MarketerAds and Facebook with Brian MeertMaking money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best social media platform for your ads, how to advertise using video, and why your ads aren’t getting the return you thought they would. Brian Meert is the CEO of AdvertiseMint, a Hollywood based digital advertising agency that specializes in helping successful companies advertise on Facebook. Advertisemint has managed millions of dollars in digital ad spends in entertainment, fashion, finance, an...2021-03-231h 07The Bulletproof MarketerThe Bulletproof MarketerThe Delicate Art of Public Relations with Patrick FarrellWhen the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it’s putting out a press release or just having good word of mouth. In this episode, Christopher Tompkins welcomes guest Patrick Farrell of Sniper Public Relations to answer your burning questions. Patrick has spent 20 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise ar...2021-03-1645 minThe Bulletproof MarketerThe Bulletproof MarketerGetting Animated with Alex HerderWhen inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation. Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they've been creating compelling content for non-profits, brands, and anyone else who shares thei...2021-03-0956 minThe Bulletproof MarketerThe Bulletproof MarketerLegal Marketing with Elizabeth OrtegaHow do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal of ECO Strategic Communications and co-founded The International Academy of Financial Crime Litigators. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  ...2021-03-0257 minThe Bulletproof MarketerThe Bulletproof MarketerThe Importance of Web Design with Natalie SharmaAesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit’s down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in th...2021-02-2641 minThe Bulletproof MarketerThe Bulletproof MarketerLeads, Traffic, and Building a Stellar Website with Judy LinWhen you put a lot of effort into your SEO strategy, you expect to see results. How soon can you start measuring your success or begin to make improvements? In this week’s episode, Christopher sits down with Judy Lin of Digital Marketing Doctor Agency to talk about metrics, measuring success, which website platform is the best, and more! Judy Lin is the Founder/CEO of Digital Marketing Doctor Agency, a boutique digital marketing agency designed to help clients generate leads, web traffic, and promote their branding. She works with startups, established corporate accounts, and private medical practices. Headphones on! ...2021-02-191h 05The Bulletproof MarketerThe Bulletproof MarketerWhat Can PR Do For You? With Brenda ChristensenHow can you ensure that you stand out from the crowd and promote yourself as a thought leader in your industry? Gaining credibility isn’t hard, but you have to constantly produce high quality to work for your name to stand on. In this week’s episode, Chris sits down with Brenda Christensen, the CEO of Stellar Public Relations and world leader in public and investor relations, branding, funding and corporate guidance. Together, they talk about how you can stand out among the competition and head up a successful PR campaign. Brenda, with her over 30 years of experience in high-tech corp...2021-02-121h 02The Bulletproof MarketerThe Bulletproof MarketerYes, You Need PR (featuring Jeff Bell)Unsure of the difference between public relations and marketing? Is PR just a matter of putting out a press release, or does it require the fine touch of a professional? In this episode, your host Christopher Tompkins chats with Jeff Bell, president and CEO of Bell Public Relations, to talk about why PR is an essential ally for any marketing campaign. After years of providing public relations expertise for the healthcare industry, Jeff Bell began his own company to help provide clients with more thoughtful, elevated solutions to their PR problems. He often describes PR professionals as “attorneys for your im...2021-02-0544 minThe Bulletproof MarketerThe Bulletproof MarketerAll Things SEO with Michael FleischnerSEO got you stumped? Well the good news is, you and everybody else...except for this episode’s guest Michael Fleischner! How do you go about optimizing your website? Can you control the kind of search results that will bring up your page? And how does your social media presence tie into SEO? All that and more is up for discussion. Michael is an entrepreneur, marketer, author and the Founder of Big Fin SEO, a search engine optimization and digital marketing agency. In addition to all that, Michael hosts a weekly podcast titled, “The Digital Freelancers” available on Apple Podcasts and Sp...2021-01-291h 06The Bulletproof MarketerThe Bulletproof MarketerSocial Marketing From the Ground Up with Martin McDonaldHow do you start marketing your brand new business? What are the appropriate channels for your business, and how can you figure it out? Host Christopher Tompkins sits down with Martin McDonald, co-founder and CEO of Bad Rhino Inc., a full-service media marketing agency with clients in the craft beer, specialty food, golf, real estate industries as well as major league baseball! Bad Rhino has been honored as the top social media agency by the research firm Clutch three years in a row. The secret behind Martin and Bad Rhino’s meteoric success? Their reputation for creating unique and customized st...2021-01-221h 02The Bulletproof MarketerThe Bulletproof MarketerAffiliate Marketing with Lee-Ann JohnstoneThinking about starting an affiliate program, either for your business or your client’s? In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffiliate, a leading UK media and events business, and is a member of the prestigious Forbes Agency Council, as well as a regular contributor on TheDrum, a leading digital marketing magazine in Europe. Together, Lee-Ann and Christopher discuss how to re...2021-01-1550 minThe PR Wine DownThe PR Wine DownChristopher Tompkins - How to Marry PR with Digital MarketingThis week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each other. They also dish about their firsthand experiences working with clients and colleagues across the gamut of the communications world. April and Laura deliver the latest news happening in PR this week, discussing Jelly Belly's recent Willy-Wonka-style campaign, the controversy surrounding Netflix's ad campaign for the film "Cuties" and more.  Have an anonymous PR horror story to share o...2020-09-2553 minThe Bulletproof MarketerThe Bulletproof MarketerHow To Set Your Online Advertising BudgetIn this episode of The Social Marketing Academy, Christopher Tompkins discusses the importance of setting an online advertising budget, and how you can do so easily! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency Twitter: www.Twitter.com/TheGoAgency LinkedIn: www.LinkedIn.com/company/the-go-agency Instagram: www.Instagram.com/TheGoAgency2020-05-1817 minThe Bulletproof MarketerThe Bulletproof MarketerCreating A Monthly Marketing Budget In MinutesIn this episode of The Social Marketing Academy, Christopher Tompkins discusses how you can create a monthly marketing budget in minutes! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency Twitter: www.Twitter.com/TheGoAgency LinkedIn: www.LinkedIn.com/company/the-go-agency Instagram: www.Instagram.com/TheGoAgency2020-05-1820 minThe Bulletproof MarketerThe Bulletproof MarketerLet’s Redefine Your Target AudienceIn this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should redefine your target audience! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency Twitter: www.Twitter.com/TheGoAgency LinkedIn: www.LinkedIn.com/company/the-go-agency Instagram: www.Instagram.com/TheGoAgency2020-05-1118 minThe Bulletproof MarketerThe Bulletproof MarketerConstantly Grow Through Consistent TrainingIn this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should immerse yourself in voluntary training, as it's a way of growing yourself professionally and personally. The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out online at www.GoSalesAndMarketing.com  2020-05-0417 minThe Bulletproof MarketerThe Bulletproof MarketerThe New Normal: Setting Priorities While Working RemotelyIn this episode of The Social Marketing Academy, Christopher Tompkins discusses how to set priorities while working remotely. Set yourself up for success by setting accurate intentions each and every morning with these tips!  2020-04-2816 minThe Bulletproof MarketerThe Bulletproof MarketerIP Retargeting 101: What You Need to KnowAre you looking to learn how to incorporate IP Retargeting into your marketing strategy? In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insights on what you need to know!  2020-04-2818 minThe Bulletproof MarketerThe Bulletproof MarketerHow to Define Your KPIs and Goals..No Really Define ThemAre you struggling to figure out how to truly affect sales through your marketing campaigns? Perhaps the best place to start is to recategorize your goals into more attainable packages! Host Christopher Tompkins shares his insights on today's episode of The Social Marketing Academy!2020-04-2019 minThe Bulletproof MarketerThe Bulletproof MarketerWhat is the ROI of Online AdvertisingTo help you understand the elements that go into the ROI equation let host Christopher Tompkins share the key areas you need to consider prior to executing an online advertising campaign. This is due to the fact that these components will help you track, report, measure, and decide on campaign, audience and, most importantly, budget. To learn more about The Go! Agency by visiting them online: HTTP://www.thegoagencyusa.com 2020-04-1622 minThe Bulletproof MarketerThe Bulletproof MarketerPositive Influences: The 3 Types of Social Media InfluencersIf you understand the value of Influencer Marketing, it is important to understand the different types of influencers that are available for you to choose from. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. Host Christopher Tompkins, CEO of The Go! Agency, will share the 3 main types of influencers that you need to pay attention to and where they should fit into your campaign!2020-03-3120 minThe Bulletproof MarketerThe Bulletproof MarketerHow to Maximize ROI with Online Reviews: A Quick Start GuideWorking with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). In this episode, host Christopher Tompkins, CEO of The Go! Agency, shares his blueprint for getting started in the creation of your own first online review request campaign!  View the accompanying blog with additional information and steps here! 2020-03-2624 minThe Bulletproof MarketerThe Bulletproof MarketerThe Importance of Online Reviews: The Secret to Google SEO SuccessOnline reviews, that have been earned and posted on Google, Facebook, Yelp and countless other review sites, have secret search engine optimization (SEO) power that many companies overlook. Learn the 10 reasons why you need to pay attention to the SEO-impact of online reviews. Hosted by Christopher Tompkins, of The Go! Agency! 2020-03-2432 minThe Bulletproof MarketerThe Bulletproof MarketerSuccessful Professional Social Distancing: The Five Point Work From Home AnswerWith the Coronavirus pandemic reaching new heights, social distancing is something that is being suggested to contain the spread of the disease. If this is being suggested now, it could become one of the new norms for the months ahead. What this means for businesses is that employee travel into the office may be something of the past very soon. But if you have never worked from home, how can you successfully comply professionally with the social distancing due to Coronavirus (COVID-19) without hurting your work output? Today host Christopher Tompkins, CEO of The Go! Agency will share with you...2020-03-2331 minThe Bulletproof MarketerThe Bulletproof MarketerCrisis Communications 101: How to Let Your Customers Know and Keep Them InformedIn light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. In today's episode, host Christopher Tompkins, CEO of The Go! Agency, will share his top 5 tips on how you can ensure that your crisis PR game is on point! 2020-03-2035 minThe Bulletproof MarketerThe Bulletproof MarketerThe Essential Guide to Spying on Your CompetitorsIn this episode of The Social Marketing Academy, host Christopher Tompkins is going to reveal one of the secret weapons to an air-tight marketing strategy - YOUR COMPETITORS! Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even better? Christopher will share his best tips for spying on your competitors and using their successes and failures to improve your marketing strategy! If you would like to read the blog assciated...2018-11-2723 minThe Bulletproof MarketerThe Bulletproof MarketerThe Essential Guide to Engaging With Your AudienceIn this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on how to find and target your perfect audience on social media! A tried and true method of finding the right audience is to craft a buyer persona. A buyer persona is an imaginary representation of who you're selling to, and it makes sure your content is appealing to the right person. Listen in to get started today! If you would like to read the blog associated with this podcast episode -  click here!2018-11-2022 minThe Bulletproof MarketerThe Bulletproof MarketerThe Essential Guide to Social Media MetricsOn this episode of The Social Marketing Academy, host Christopher Tompkins helps you navigate one of the essential aspects of your social media marketing strategy....but one that is CONSTANTLY OVERLOOKED! If you're new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it's important to look at these metrics to determine how you can adjust and optimize your strategy. Christopher is going to walk you through the metrics that will be worth watching for you and your campaign. Of course, all of that begins with establishing a goal! To read the...2018-11-1318 minThe Bulletproof MarketerThe Bulletproof Marketer7 Social Media Marketing Things You Should Know...But Don’tOn this episode of The Social Marketing Academy, host Christopher Tompkins shares the 7 most common pitfalls that social media marketers make - and how to step around them! Social media marketing is constantly in flux, and it doesn't look like that's going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you've got two options: fall behind your competition, or stay sharp! Christopher is going to share the seven biggest things across social media that every marketer should know—but most don't. Listen and let's see how up-to-date your knowledge is!   To read the...2018-11-0619 minThe Bulletproof MarketerThe Bulletproof MarketerAmazon Marketing: What NOT To Do OnlineLaunching a brand on Amazon.com can be an absolute boon for business.  Tons of eyes. Ease of purchase. Lots of sales. But the first steps can be trickier than you think. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his experiences with Amazon marketing and some of the common mistakes and questions that have affected his clients.  A must-listen for new, and existing, Amazon brands.2018-10-2317 minThe Bulletproof MarketerThe Bulletproof MarketerHow to Save Social Media Advertising Dollars During the HolidaysAs many marketers know, when it comes to promotion - everything is more expensive during the holidays.  This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and increase conversions on your website! Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!2018-10-1618 minThe Bulletproof MarketerThe Bulletproof MarketerBlack Friday Versus Cyber Monday: What is Better For Your Brand?When November rolls around, there is more for a business to think about than the Thanksgiving menu. Are we going to run a Black Friday or Cyber Monday special? In this epsidoe of The Social Marketing Academy, host Christopher Tompkins helps you to understand which event day is more suitable to the goals of your business. Whether you are a local or national business, or a product or service based company - there is the right day for you to launch your promotion! Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader...2018-10-0916 minThe Bulletproof MarketerThe Bulletproof MarketerHow to Tie the Holidays Into Your Social Media ContentIf you are putting together your social media marketing strategy for the holidays, if can be a little frustrating to figure out the best way to craft your content and promotions to hit your target audience directly. Is there a magic formula? In this episode of The Social Marketing Academy, host Christopher Tompkins shares some examples of how big brands like Starbucks use their content to emotionally engage their audeince with great results! Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!2018-10-0214 minThe Bulletproof MarketerThe Bulletproof MarketerMoney, Money, Money: Choosing the Right Contests, Discounts, and IncentivesIf you are like many other companies out there, you are always looking for new ways to engage your social media audience.  A great way to do it? Incentives! Whether it be discounts, coupon/promo codes, freebies, or giveaway - there are many ways to enhance your social media marketing campaign. But...wait!  You need to prepare first! In this episode of The Social Marketing Academy, host Christopher Tompkins is going to show you the steps that you need to take first in order to ensure that your social media marketing incentives are not only solid, but are cost effective! Ar...2018-09-2519 minThe Bulletproof MarketerThe Bulletproof MarketerFinding Your Team: How to Ensure Social Media Marketing Success for Your CompanyHaving a social media startegy is one thing, but have having the correct team in place to deliver results is another.  In this episode of The Social Marketing Academy, host Christopher Tompkins will share his experiences on formulating a strong social media marketing team that will help execute a winning social media marketing strategy.  Whether you are doing the work in-house or outourcing, this episode will give you the tools and insight to make the right moves fast and cost-effectively. Are you marketing your business on Facebook?  Does you Facebook Page make the grade?  Try our free Facebook Grader by clic...2018-09-1818 minThe Bulletproof MarketerThe Bulletproof MarketerTarget Acquired: Tips for Finding Your Social Media AudienceOn your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you've probably done it yourself. "That's impossible!" You say. "We hired the best copywriters to create persuasive content! Our design team made stunning visuals! And the videos were so expensive, they had to be good! But we didn't see any return on our investment!" You...2018-09-1117 minThe Bulletproof MarketerThe Bulletproof MarketerHolidazed and Confused: Your Holiday Marketing ChecklistAs the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules.  But something seems . . . wrong. It's barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun rearing their ugly heads! It's bad enough that holiday decorations are on display before the leaves change, but why are Christmas trees already 25% off??? Well folks, 'tis the season to commiserate about how annoying it is that the holidays are stretched out just a little bit longer--and start a...2018-09-0422 minThe Bulletproof MarketerThe Bulletproof MarketerFacebook Advertising: Building the Perfect Market for RetargetingIn this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising.  In particular, Facebook Retargeting.  Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW!  Not to be missed!2017-09-2117 minThe Bulletproof MarketerThe Bulletproof MarketerSocial Media Advertising: The Grease for Your Social Media WheelIn this episode of The Social Marketing Academy, host Christopher Tompkins pulls you in for a personal chat about the importance of social media advertising to your business and overall online success.  He shares his top five reasons for diving into social media advertising as well as revealing some insider tips and tactics that he has successfully implemented for his clients at The Go! Agency.2017-09-1923 minThe Bulletproof MarketerThe Bulletproof MarketerWhere Are Your Visuals? Why You Need People to See Your Company’s StoryIn this episode of The Social Marketing Academy, host Christopher Tompkins ventures into the wonderful world of visual storytelling and reveals the reasons why you need to get visual or get prepared to be left behind.  Stay tuned to the end where he shares a great insider tip to getting started with visuals quickly without any design experience. 2017-09-1216 minThe Bulletproof MarketerThe Bulletproof MarketerKey Performance Indicators: The Missing Secret to Your Company’s Success?On this episode of The Social Marketing Academy, host Christopher Tompkins dives into the importance of identifying and tracking KPIs or Key Performance Indicators.  He shares lots of reasons why you need to identify these as well as tips to track your success more effectively!2017-09-0523 minThe Bulletproof MarketerThe Bulletproof MarketerPaid Content on Social Media: Should you pay to boost your content?Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content?The trend of paid content getting more and more popular. Why is it getting popular?Whether businesses should be paying to boost their content on social media.Our Top 3 tips for attracting a crowd on Twitter. Music provided by Podington Bear under a CC license.2017-04-2133 minThe Bulletproof MarketerThe Bulletproof MarketerCreating Facebook AudiencesIn this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences. This includes a discussion of the different options given by Facebook for audience creation. Chris then shows us how to come up with an audience for a number of products.2017-04-1429 minThe Bulletproof MarketerThe Bulletproof MarketerAre Facebook Ads Effective?Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads. Music provided by Podington Bear under a CC license.2017-04-0725 minThe Bulletproof MarketerThe Bulletproof Marketer5 Tips To Boost Your Social Media AdvertisingWhen it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It’s not as easy as writing a post and clicking “post.” Analytics, budgeting, demographics, and targeting are heavily involved. Check out these helpful tips as you begin your journey through social media advertising on today's show! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your busine...2017-02-0817 minThe Bulletproof MarketerThe Bulletproof Marketer5 Facebook Changes That Will Rock 2017Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that changes the most often. As you can imagine, this requires social media marketers to stay on their toes. Learn more in this latest episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and ot...2017-02-0816 minThe Bulletproof MarketerThe Bulletproof MarketerWhat LinkedIn’s New Engagement Insights Means For MarketingLinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently reach premium audiences through LinkedIn. On today's episode, Christopher Tompkins will reveal all! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content...2017-02-0816 minThe Bulletproof MarketerThe Bulletproof MarketerYour Small Business Needs Facebook Social Media MarketingIf you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a critical step. Often, a Facebook business page will be the first listing your customers land on after a Google search. Ensure all of your digital information is correct. This includes the website, contact information and social links. Learn more on today's show! The Soci...2017-02-0616 minThe Bulletproof MarketerThe Bulletproof MarketerAre You Guilty Of These Big Blogging Blunders?If you’re about to jump into the blogging world for the first time, you need to realize that this just like social media, there are some rules to consider. Many bloggers fail because those who manage them make critical errors. Here are the biggest blogging blunders you should avoid - revealed on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the su...2017-02-0317 minThe Bulletproof MarketerThe Bulletproof Marketer5 Steps To Becoming A Twitter Marketing MasterWith more people using Twitter every day, social media marketers can now use the Explore tool to learn which content will raise their engagement levels. But finding out WHAT to write about is only half the battle. You need to harness trending topics and craft compelling content for your company. Here are some of the most efficient steps to becoming a Twitter pro, on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point...2017-01-3017 minThe Bulletproof MarketerThe Bulletproof MarketerThe 3 Common Social Media Rookie MistakesEvery industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn’t been around for a very long time, seasoned pros have learned from their mistakes and tweaked their approach. If you’re just starting to represent your brand on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, you might find yourself making the following mistakes - all revealed in today's show! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...2017-01-2718 minThe Bulletproof MarketerThe Bulletproof MarketerA Crash Course In Social Media CopywritingThere’s one BIG difference between normal copywriting and social media copywriting. With social media, you write a lot. And by a lot, I mean our copywriters have to crank out tens of thousands of words a week for our clients. And guess what? They STILL have to be creative and original. Quantity AND quality are absolutely essential. With that in mind, you might ask which strategies work the best for social media users? The following categories are proven ways to raise engagement - find out more on today's episode! The Social Marketing Academy is an educational resource devoted to he...2017-01-2316 minThe Bulletproof MarketerThe Bulletproof MarketerSocial Media: New First Impressions For BusinessesAh, the pre-social media days...when someone's first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn't know what a place of business looked like until you pulled up to it? You even might have had to try out a company on faith alone! Well, social media has changed all that. Find out more by listening to this episode!  Also, if you would like to learn more about social media or get help for your business, visit us...2017-01-1714 minThe Bulletproof MarketerThe Bulletproof Marketer5 Social Media Marketing Situations To Avoid In 20172016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the following pitfalls and shine bright! 1.Politics. The Presidental Inauguration is on January 20th and will be talked about absolutely everywhere. Except for your page…right? As a business, you shouldn’t post your personal feelings on your page. You’re bound to offend someone. 2.Putting down compet...2017-01-0315 minThe Bulletproof MarketerThe Bulletproof MarketerFacebook Reactions - Does it Mean Anything for Your Business Page?Facebook has presented yet another way of showing your sentiment: Facebook Reactions!  While this was met with a mixed reaction, listen to today's show as host Christopher Tompkins shares his thoughts on what businesses need to be aware of when it comes to Facebook Reactions. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the s...2016-02-2914 minThe Bulletproof MarketerThe Bulletproof MarketerSocial Media Shopping - Getting Instant Results via Your ProfilesDo you have a range of products that you are featuring on social media...but just aren't moving?  Here is what you need to know about social media shopping! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the show? Well there is A LOT MORE WHERE THAT CAME FROM! Visit us online for more b...2016-02-2914 minThe Bulletproof MarketerThe Bulletproof MarketerFacebook Ads - Surprise! Now Coming to MessengerIf you are trying to reach your market via their mobile devices, then Facebook has something just for you up their sleeves. Listen in today to learn about the bold move that Facebook is currently making that will make a difference in how you advertise to your target market. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like...2016-02-2915 minThe Bulletproof MarketerThe Bulletproof MarketerFacebook Ads: Budgeting, ROI, and Your BusinessIs your Facebook Page not performing up to the standard that you need it to?  Are you not getting the views and clicks that you used to? Tune into today's episode as host Christopher Tompkins shares his tips to making the most of the Facebook Advertising world and how you can get started quickly and enhance your engagement exponentially. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and t...2016-02-2916 minCHITHEADS with Jacob Kyle (Embodied Philosophy)CHITHEADS with Jacob Kyle (Embodied Philosophy)Christopher Tompkins on Tantra, the original Chakras, and the Real Age of the Asanas (#9)Christopher Tompkins is a Yoga practitioner and Sanskrit scholar specializing in the tradition of Tantric Shaivism.  His research focuses in particular on the ritualized practices of ‘Hatha’ Yoga as originally presented in the earliest surviving (un-translated) Tantras, which pre-date the later ‘Hatha Yoga’ manuals by centuries.  He holds advanced degrees in Religion and Sanskrit and presents internationally on the history, practice, and philosophy of Yoga. In 2012, he founded the ‘Kashmir Shaivism Preservation Project,’ which seeks to preserve and to freely share the literary legacy of Kashmir Shaivism. To date, he has acquired over 24,000 pages of manuscripts, most of which have never been see...2016-01-301h 14The Bulletproof MarketerThe Bulletproof Marketer2016 Goals - How to Make Them, Track Them, and Achieve ThemWhen you are a busy growing company, it is tough to sit down and make plans for the future - you are too busy dealing with all of the work in the present.  But creating marketing and sales goals that you can track are not only worth the time, they will over deliver in terms of success. On today's episode, host Christopher Tompkins is going to share his tips to creating, tracking and achieving your marketing and sales goals in 2016! To learn more about Christopher Tompkins, visit him online by clicking here and receive his brand new book for FREE!2016-01-2815 minThe Bulletproof MarketerThe Bulletproof MarketerNew Year - New....Email Marketing Strategy?Email marketing is the gift that keeps on giving!  So why aren't you taking advantage of the gold mine at your feet?! On today's show, host Christopher Tompkins is going to share his quick start tips to getting a solid email marketing strategy off of the ground! To learn more about Christopher Tompkins, visit him online by clicking here and receive his brand new book for FREE!2016-01-2816 minThe Bulletproof MarketerThe Bulletproof MarketerNew Year, New You - Part 2: 3 More Social Media Success ToolsWhile the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside.  But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the second 3 steps to take in order to create social media success.  This is part 2 of a two part series - so make sure to check out the other episode on demand or on our iTunes channel. To learn mo...2016-01-2815 minThe Bulletproof MarketerThe Bulletproof MarketerNew Year, New You - Part 1: 3 Steps to Social Media SuccessWhile the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside.  But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the first 3 steps to take in order to create social media success.  This is part 1 of a two part series - so make sure to check out the other episode on demand or on our iTunes channel. To learn mo...2016-01-2814 minThe Bulletproof MarketerThe Bulletproof MarketerNew Year, New You Part 1: Steps to Creating Social Media SuccessWhile the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside.  But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the first 3 steps to take in order to create social media success. This is part 1 of a two part series - so make sure to check out the other episode on demand or on our iTunes channel. To learn m...2016-01-2801 minThe Bulletproof MarketerThe Bulletproof MarketerThe Year is Over, Now What? Your Social Media Strategy for 2016It’s that time of the year again.  The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented.  What is the monthly plan?  What is the annual budget? What changes will be made? What are the goals?  Where is improvement needed? Listen in to this show and find out what YOU need to do to get ready for success in 2016! Like the content of the show?  Well there is A LOT MORE WHERE THAT CAME FROM! The Social Marketing...2015-11-2016 minThe Bulletproof MarketerThe Bulletproof MarketerTis the Season for Facebook Success? How to Boost Your Facebook Holiday SalesTis the season to market like crazy on Facebook?  Absolutely - here's some tricks on how to get it going! Like the content of the show?  Well there is A LOT MORE WHERE THAT CAME FROM! The Social Marketing Academy, powered by The Go! Agency, offers on-demand social media marketing education! Get started today for ONLY $9.95!  Visit our website to get started: http://www.TheSocialMarketingAcademy.com  2015-11-2016 minThe Dead Authors PodcastThe Dead Authors PodcastAddendum ii: Christopher Marlowe, featuring Matt GourleyH.G. Wells (Paul F. Tompkins) welcomes Christopher Marlowe (Matt Gourley) to a special traveling edition of The Dead Authors Podcast. Recorded Live at The Bumbershoot Festival in Seattle, WA, 31 August 2014. About 826: 826 National is a nonprofit organization that provides strategic leadership, administration, and other resources to ensure the success of its network of eight writing and tutoring centers. 826 centers offer a variety of inventive programs that provide under-resourced students, ages 6-18, with opportunities to explore their creativity and improve their writing skills. We also aim to help teachers get their classes excited about writing. Our miss...2015-07-1750 minThe Dead Authors PodcastThe Dead Authors PodcastAddendum ii: Christopher Marlowe, featuring Matt GourleyH.G. Wells (Paul F. Tompkins) welcomes Christopher Marlowe (Matt Gourley) to a special traveling edition of The Dead Authors Podcast. Recorded Live at The Bumbershoot Festival in Seattle, WA, 31 August 2014. About 826: 826 National is a nonprofit organization that provides strategic leadership, administration, and other resources to ensure the success of its network of eight writing and tutoring centers. 826 centers offer a variety of inventive programs that provide under-resourced students, ages 6-18, with opportunities to explore their creativity and improve their writing skills. We also aim to help teachers get their classes excited about writing. Our miss...2015-07-1750 minBert Martinez speaks w/ Christopher Tompkins, Rocco Castellano, Elvis Doss,Bill Bartman Founder and CEO of CFS2 and an aggressive advocate for reform of the debt-collection industry, said, “I am convinced we are on the right track to reforming an industry of rampant abuse and Governor Henry will play a big role in helping to deliver our message to regulators and capital sources.  His commitment to be a part of our company is proof of his belief that what we are doing is important and that we have the ability to change millions of lives.” Rocco Castellano with his unique perspective on Branding and his liberal use of F-bombs, Rocco has p...2014-03-261h 01