podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Christy Cegelski
Shows
Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin
On Nurture Sequences, Rapport & Pride and Prejudice (feat. Allea Grummert)
If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect? Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most...
2023-07-06
57 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin
On Magnetism, Genius & Zoey's Extraordinary Playlist (feat. Mellissa Seaman)
Feeling frustrated and overwhelmed with your current marketing efforts? Exhausted by constantly chasing after the latest trend or tactic without seeing any real results? Or just wondering how and when to let your "freak flag" or "woo badge" fly for maximum effect? You are not alone! If you've invested in expensive advertising campaigns or poured hours into social media posts, but your audience just isn't engaging or converting, this episode is for you! This week, Annie P. is joined by Stanford-educated lawyer turned Earth Wisdom Ceremonialist and quiz funnel builder extraordinaire, Mellissa Seaman! A true bridge between the...
2023-06-22
59 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin
On Emails, Takeaways & Outlander (feat. Danielle Weil)
Is your email list really that important? How can we best communicate our deep awareness of the problems our prospects face without pouring salt in the wound? How can we find the perfect balance between personalized storytelling and widely applicable takeaways? Danielle Weil, copy strategist to the stars, is here to set us straight. She outlines tip after tip for fostering trust and connection with your readers, finding inspiration everywhere, and leaning into structure to free your mind. Then, Danielle and Annie (brilliant women who read trashy, trashy books) dive into what lessons can be learned from the b...
2023-02-07
46 min
Talk Copy to Me | Content + Copywriting Podcast
Celebrating One Year of the Talk Copy to Me Podcast
Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year.In this episode, you'll learn about:Why I started a po...
2023-01-19
48 min
Thrive: The Podcast for Content Creators
Episode 147 | Connecting with Your Audience
Often times we can feel like we're in competition with others online, whether we admit it or not... in some way we are feeling that pressure from others around us! Christy Cegelski joins us today to share different tactics that she has used to create a connection with your audience, because at the end of the day—that's what matters, and makes us feel like we're doing a great job! Head to thrivetogether.blog/podcast for the show notes! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blog...
2022-06-16
32 min
Amplify Ambition: Time Management for Women Podcasters and Business Leaders
85. How to Stay True to Your Process with Christy Cegelski
It’s not throwing spaghetti at the walls if you are able to discover the part that is best for you. Today’s guest proves that the progress is in the pivot and we share a few good laughs too. This episode is filled with business truths along with email marketing strategies. Christy Cegelski is a copywriter, email marketing strategist, and podcaster committed to connection-driven marketing for coaches and course creators. From her show Captive + Convert to her client accounts, Christy works to pack personality and true-to-customer voice in client email sequences and sales copy. Afte...
2022-06-07
25 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin
On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)
Are you craving an "Easy Button?" Have you invested time, energy, and cold-hard cash on someone else's methodologies, swipe files, or get-rich-quicker schemes only to wind up with copy or offerings that are lackluster? Shake off the shame - it's time to use your voice (yes, the one you already have, quirks and all!) to magnetize your audience to you. This week, Annie P. sits down with conversion copywriting expert Christy Cegelski. Together, they touch on attention, manipulation, tone, and tenacity. How can we stand out as our true selves, but in a way that makes others feel...
2022-05-02
46 min
Captivate + Convert with Christy Cegelski
Understanding Your Business Finances With Melissa Houston
“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”— Melissa HoustonIs it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why.My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking out her columns on forbes.com.)
2022-03-28
36 min
Captivate + Convert with Christy Cegelski
Business By Design With Amisha Shrimanker
“This is one of the self care things that I did: delete social media altogether for 90 days.”— Amisha ShrimankerWe’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE.My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches. I’ll tell you right...
2022-03-21
46 min
Captivate + Convert with Christy Cegelski
Running A Business & Living With A Chronic Illness With Melissa Harstine
“The most effective copy is going to come straight from your customers’ mouths.”— Melissa HarstineThere are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! But many of us also start businesses out of health-related necessity — and we don’t talk about that enough!Customer research specialist Melissa Harstine left her 9-to-5 to build a...
2022-03-14
42 min
Captivate + Convert with Christy Cegelski
Building A Business & Being A Mom With Katie Kastner
“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”— Katie KastnerThis episode is for all of the mom entrepreneurs out there. Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk...
2022-03-07
39 min
Captivate + Convert with Christy Cegelski
Metrics That Matter With Donna Dube
“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?”— Donna DubeLet’s unlock a secret weapon in your business: your metrics.In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match y...
2022-02-28
38 min
Captivate + Convert with Christy Cegelski
A Stress-Free Visibility Strategy With Lisa Benavidez
“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ”—Lisa BenavidezNot sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you!Showing up and being the face of their business can be a struggle for a lot of women, especially if...
2022-02-21
35 min
Captivate + Convert with Christy Cegelski
Reinventing Yourself After Hardship With Peta O'Brien-Day- Part 2
“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.”— Peta O'Brien-DayWhere would you end up if you had to rebuild from nothing?Peta O'Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband. (This...
2022-02-14
22 min
Captivate + Convert with Christy Cegelski
Reinventing Yourself After Hardship With Peta O'Brien-Day - Part 1
“I’d grown up being sure that my purpose in life was to have a vocation that really helped people… I don’t think anymore that life should be all about serving other people. Being nice and doing good things for other people is great and really important, but I’m important, too.”— Peta O'Brien-DayThis week’s episode is the first of a two-parter that digs into some pretty heavy topics. Peta O'Brien-Day is a nurturing copywriter who helps biz owners nail a clear brand voice and connect with t...
2022-02-07
38 min
Captivate + Convert with Christy Cegelski
Launching With A Simple Website With Samantha Mabe
“The funnels, and the pop-ups, and all these extra opt-ins — you don’t need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make sure that they are a good fit for you.”— Samantha MabeIf launching (or re-launching) your website is on your To-Do List, then this episode is for you!My guest Samantha Mabe designs customized Squarespace website for service providers and coaches. Her specialty? Designing simple, strategic websites that help h...
2022-01-31
40 min
Captivate + Convert with Christy Cegelski
What An OBM Does + If/When You Should Hire One With Erika Macauley
“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”— Erika MacauleyIf you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode!You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. OBMs and VAs have become extremely popular in the online busines...
2022-01-24
47 min
Captivate + Convert with Christy Cegelski
Savvy Self-Care With Rachel Letham
“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.”— Rachel LethamShould self care actually be a part of your business plan?The short answer: YES.My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance.The goal? Building businesses that feel as good on the insi...
2022-01-17
39 min
Captivate + Convert with Christy Cegelski
Being An Entrepreneurial Couple With Steven Cegelski
“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”— Steven CegelskiQuitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!But when it works, being part of a power couple is fabulously fulfilling!My guest for this episod...
2022-01-10
26 min
Captivate + Convert with Christy Cegelski
ENCORE: Selling On Instagram: What To Do & What NOT To Do
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”— Taylor DanielsI’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated mark...
2022-01-03
38 min
Captivate + Convert with Christy Cegelski
ENCORE: How To Generate $75k From Your Freebie
“I knew it would help me… get a pulse on who my audience was.”— Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode! Here’s the scoop: Sara has...
2021-12-27
46 min
Captivate + Convert with Christy Cegelski
Showing Up For Yourself Before Your Business With Alexa Martin
“You can’t think your way into a new state of being. You have to actually get out there and do something.”— Alexa MartinWonder whether working with a coach is all it’s hyped up to be? Then this episode is for you!Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching.In fact, Alexa resiste...
2021-12-20
34 min
Captivate + Convert with Christy Cegelski
Upgrading Your Internal Dialogue With Amy Collins
“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.”— Amy CollinsThis week’s episode is the second half of my interview with copywriter Amy Collins!If you missed out on last week’s episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand emails)!This week, we focus on the stories that we tel...
2021-12-13
44 min
Captivate + Convert with Christy Cegelski
Why Stories Matter + How To Use Them Effectively With Amy Collins
“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.”— Amy CollinsHow often do I get to record an episode that talks about both copywriting tips and erotic novels?My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who’s worked as an Uber driver, stand-up comic, novelist, and wine wholesal...
2021-12-06
24 min
Captivate + Convert with Christy Cegelski
Shifting Your Energy Around Selling With Julie Gohring
“The seller doesn’t really have the power… the buyer now has all the power.”— Julie GohringWhen I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent?When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon’s Vacation: pushy, aggressive, and often kinda sleazy!In a post...
2021-11-29
54 min
Captivate + Convert with Christy Cegelski
Building a Team to Grow Your Business With Emily Milling
If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert!It’s true that most entrepreneurs launch without even having a partner, let alone a team. In those early days of building your empire, you get used to wearing all the hats, taking on all of the responsibility… and having all of the control.But here’s the thing about solopreneurship — as your biz grows and you take on more tasks and longer...
2021-11-22
46 min
Captivate + Convert with Christy Cegelski
Microdosing & Mental Health Part 2 With Kathleen Oh
“What people do find is that they find themselves… who they are and how they show up.”— Kathleen OhWe’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re going to live happily ever after.But if you’re living in the real world, you already know that it doesn’t work that way. Integration coach, breathwork facilitator, and psychedelic guide Kathleen has worked with financially thriving six- and seven-figure entrepreneurs — people who seem from the out...
2021-11-15
37 min
Captivate + Convert with Christy Cegelski
Microdosing & Mental Health Part 1 With Kathleen Oh
“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.”— Kathleen OhThis episode of Captivate + Convert is going to take you on a journey.Or should I say “trip?”My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide. Full disclosure: I’ve been working with her for a while now and she is PHENOMENAL at what she does!And part of what s...
2021-11-08
34 min
Captivate + Convert with Christy Cegelski
Create Your Own Signature Framework With Tiffany Ingle
“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”— Tiffany IngleYou can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life!What IS a signature framework?? And should you create one for your own business?My guest for this episode, brand voice strategist Tiffany Ingle, is here to sp...
2021-11-01
40 min
Captivate + Convert with Christy Cegelski
1 Simple Tool That'll Make Your Biz Life EasierWith Cathlyn Melvin
“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people’s expectations of you should be.”— Cathlyn MelvinHow much time do you spend thinking about your FAQs? Or, how about this: do you even have an FAQ section on your website?After my interview with copywriter and editor Cathlyn Melvin, I will be adding one ASAP!For many of us, FAQs are a totally o...
2021-10-25
45 min
Captivate + Convert with Christy Cegelski
Doing Your Business YOUR Way With Deanna Seymour
“We get to make our own rules.”— Deanna SeymourYou started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire?Deanna Seymour is a graphic designer who’s ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from social me...
2021-10-18
1h 06
Captivate + Convert with Christy Cegelski
Is A VIP Day Offer Right For Your Business With Kristin Macintyre
“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”— Kristin MacintyreHave you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it?Then you’re going to want to listen to this episode!My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kris...
2021-10-11
51 min
Captivate + Convert with Christy Cegelski
Online Courses Vs. Group Programs - Which One Is Right For Your Business? With Jessica Terzakis
“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”— Jessica TerzakisHave you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.Jessica is a firm believer that you should definitely consider launching a...
2021-10-04
49 min
Captivate + Convert with Christy Cegelski
My Journey with Keto Part 2
Today's episode is a little different...When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why.So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health!As it turned...
2021-09-27
43 min
Captivate + Convert with Christy Cegelski
My Journey With Keto Part 1
“I’m in the clear now. I’m feeling like a human and I’m ready to take on the world.”— Meghann HempelCertified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business’ story that could be turned into a bestselling book. And we’re going to explore it all on the Captivate + Convert podcast!Prior to changing the lives of her clients (including me!), Meghann dealt with her own unhealthy relationship to food — which started at the a...
2021-09-20
42 min
Captivate + Convert with Christy Cegelski
A Year of Christy Questions
“My business is my activism, because it’s a legacy that I’ll leave for my children.”— Tamika AuwaiWe’ve made it to the first anniversary of the Captivate + Convert podcast!Over the past year, I’ve had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more.Honestly? When I first launched the podcast, I wasn’t sure how long it would last.
2021-09-13
46 min
The Copywriter Club Podcast
TCC Podcast #255: Become a Better Course Creator with Jennifer Duann Fultz
Jennifer Duann Fultz disrupts the status quo on the 255th episode of The Copywriter Club podcast. Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to teach WOC business owners how to make more money online through course creation. Interested in creating a better course experience for your students? Tune into the episode to find out how. It breaks down like this: The importance of promoting alternative and diverse voices. Money mindset and how it can affect your life (and business). The stories that are deeply rooted in us from the way we grow up. Why...
2021-09-07
1h 11
Captivate + Convert with Christy Cegelski
Replay: Captivate Your Audience With Storytelling
“We have to do a lot of showing in our stories, with examples… not just telling people.”— Brenna McGowanWe all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful!This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. My guest for this episode, Brenna McGowan, is a legit genius when it comes to transi...
2021-09-06
1h 01
Captivate + Convert with Christy Cegelski
The Key To Driving More Sales On Day 1 Of Your Launch With Ash Chow
“Words on the page really don’t mean anything and they won't convert if there’s no purpose or strategy behind it.”— Ash ChowThis episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me.Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in setting her c...
2021-08-30
42 min
Captivate + Convert with Christy Cegelski
Personal Style Tips To Boost Your Confidence And Build Your Brand With Swapna Patel
“I really view style as, first and foremost, self expression… and also self care.”— Swapna PatelKnowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius!My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered.It’s not about seeking out the hottest designers or following every...
2021-08-23
37 min
Captivate + Convert with Christy Cegelski
PR Basics: Getting It & Using It To Grow Your Biz With Queen Chioma
“It’s always about timing… just do not undersell yourself.”— Queen ChiomaPR and media coach Queen Chioma knows good publicity — and she helps her female entrepreneur clients secure more than their fair share of great press!Her clients have been featured in Forbes, the BBC, MTV, OK!, and a ton of podcasts, and last year she launched her own media platform called She Rises in the Media, which gives women entrepreneurs the resources and support they need to land speaking gigs and boost their profile in the media.
2021-08-16
57 min
Captivate + Convert with Christy Cegelski
Building An Engaged Community with Emily Aborn
“I’m still experimenting with what it’s going to look like… I don’t ever want to say never.”— Emily AbornWith so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day?… and how can you turn it into a profitable business?Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community....
2021-08-09
46 min
Captivate + Convert with Christy Cegelski
How To Stop Sabotaging Yourself TODAY
“As business owners, we all struggle from time to time… you don’t have to get it right every time to be successful.”— Christy CegelskiAnother short, sweet, and solo episode — this one focusing on a topic that far too many women entrepreneurs and biz owners can relate to.Self-sabotage.This, along with imposter syndrome, is something that a lot of people don’t really like to talk about. But dealing with self-sabotaging tendencies is absolutely crucial to building the kind of business you wa...
2021-08-02
12 min
Captivate + Convert with Christy Cegelski
Choosing The Way You Experience Your Business With Tamika Auwai
“You have to find the entry point that’s going to resonate with you.”— Tamika AuwaiAs business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs?Obviously, you should be thinking about your clients, but what about your own needs and wants?Why did you decide to launch your biz in the first place? Did you want more freedom? We...
2021-07-26
44 min
Captivate + Convert with Christy Cegelski
Content Marketing Vs. Copywriting - What's The Difference?
“Part of the strategy behind great copywriting is to get the messaging down.”— Christy CegelskiAnother short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook. It all comes down to this: there are a lot of people out there who don’t really understand the difference between content marketing and copywriting.Full disclosure: I also didn’t know the difference when I started out.
2021-07-19
10 min
Captivate + Convert with Christy Cegelski
Smashing The Patriarchy - with Deepshikha Sairam
“All of the women that I work with are so fearful of raising their prices.”— Deepshikha SairamDid you know that smashing the patriarchy is actually the ultimate business move?Deepshikha Sairam helps her clients throw away the patriarchal “hustle” blueprint and build businesses based on their own cyclical nature and energetic gifts.Known as The Client Attraction Queen and the Creator of Dream Lives, Dee is all about helping female service providers and coaches build thriving businesses and create success by design, so you know...
2021-07-12
55 min
She Built This®
How to Write Better Emails: A Conversation with Christy Cegeleski
Now is the time to focus on email and using it to reach your ideal clients! Email is more intimate and allows you to get cozy, share compelling stories, and can also be a foundation for the rest of your content strategy. In this week's conversation with copy and email marketing expert, Christy Cegelski, we get into: Our lack of hobbies and mutual love for all things boring Christy's story and how she got started How to write more successful subject lines How to overcome the mindset blocks holding you back from using email to re...
2021-07-07
52 min
Captivate + Convert with Christy Cegelski
4 Tips To Help You Nail Your Next Podcast Pitch
“There’s something really intimate about listening to someone speak on a podcast.”— Christy Cegelski Whether or not you’re a podcaster yourself, making guest appearances on other people’s podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise. And if you can nail your appearance, you’re another step closer to establishing yourself as THE thought leader in your niche. I already know that you’ll succeed once you get booked on your dream podcast (you brilliant e...
2021-07-05
11 min
Captivate + Convert with Christy Cegelski
How To Generate $75k From Your Freebie
“I knew it would help me… get a pulse on who my audience was.”— Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode! Here’s the scoop: Sara has a re...
2021-06-28
46 min
Captivate + Convert with Christy Cegelski
Reimagining & Rebuilding Your Business After a Crisis
“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.”— Anna Rosa ParkerWhat do you do when you lose it all? You build it back up - even better than before!My guest on this week’s episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging. But when the pandemic hit, she lost every last one of h...
2021-06-21
36 min
Captivate + Convert with Christy Cegelski
How to Create a Quiz That Generates HOT Leads
People love taking quizzes. It’s why savvy biz owners use them as part of their marketing strategy — and why you should, too. This episode’s guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen. Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they’re also a LOT more engaging. “People like instant gratification and they like self-centered stuff,” Christen says. “We like to...
2021-06-14
37 min
Captivate + Convert with Christy Cegelski
Creating An Aligned Visibility Strategy
“Because of our experiences that are individual and unique to us, we have the ability to change people’s lives in a specific way.”— Erin NeuhardtToday’s episode is all about being seen.There’s a lot of advice out there about what you should be doing to gain visibility and exposure for your brand. And no wonder — the online world is flooded with creators and entrepreneurs all fighting to capture the attention of their ideal audiences.But many of the people handing out advice on increasing brand visibility are delivering cook...
2021-06-07
37 min
Captivate + Convert with Christy Cegelski
Habit Hacks That Help You Get Sh*t Done
“I actually think there’s more room for creativity WITHIN my structure, because I base it off of when my brain is working best on certain things.”— Jill WiseReady to supercharge your productivity without the hustle headache?This week's guest, Jill Wise is about to show you how to get sh*t done and reduce your Ibuprofen budget in the process!Jill is a multi-passionate entrepreneur who has mastered the art of systems, processes, and structure... Which has helped her reduce stress AND boost her results in her own busine...
2021-05-31
33 min
The Ultimate Creative
Getting Out Of #Hustle Mode
Have you been sucked into the #hustle and #grind of entrepreneurship? Is your creativity being compromised because you’re working all the time? Well my friend, this episode is for YOU. This week on The Ultimate Creative Podcast I’m talking with Christy Cegelski, host of the podcast Captivate + Convert about how she started her copywriting business, what it was like to develop (and stick to) boundaries within the business, and how she uses her podcast as a way to support the core mission of her business - to help more women achieve wealth, success, and independence, and t...
2021-05-25
38 min
Captivate + Convert with Christy Cegelski
5 Ways To Boost Your Fame Factor & Stand Out Online
“If you feel pulled towards something and you can’t stop thinking about it, there’s a reason.”— Christy CegelskiAre you pressing pause on the thing you REALLY want to do because you're afraid that A) It's already been done and B) You have nothing new to offer?The truth is, there's plenty of room at the table for you and it's 100% possible to get paid to do what only YOU can do -- even in a wildly competitive online market.And in this solo episode, I share the top five things...
2021-05-24
11 min
Captivate + Convert with Christy Cegelski
Using SEO To Attract The Right Audience
“A lot of people focus on just being on page one… but you also have to rank for the right phrases”— Per AndreasenWant to take your SEO to OMG?My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters.Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener!If you...
2021-05-17
37 min
Captivate + Convert with Christy Cegelski
Selling On Instagram: What To Do & What NOT To Do
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”— Taylor DanielsI’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them...
2021-05-10
38 min
Onya Mic Podcast
Wisdom for Writing Copies that Convert with Christy Cegelski
Ever wondered how to write copy that could get through the barriers and push those sales to come through? How do you find that sweet balance between all the elements of copywriting while giving a crystal clear picture of your brand message? In this episode of The Influential Entrepreneur Podcast, we will be hearing from Christy Cegelski, a copywriting expert who knows how to charm audiences with her creativity turning them from browsers into buyers. Christy’s copywriting prowess is rooted in passion. Learn from her success story that began with a valley-low moment in her previous business, leading he...
2021-05-04
50 min
Captivate + Convert with Christy Cegelski
Why You Need To Scrub Your Email List TODAY & How To Do It
Believe it or not, there's a prerequisite to writing emails that sell...You need to have subscribers who actually open and engage with your newsletters.But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list. There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go. ...
2021-05-03
09 min
Captivate + Convert with Christy Cegelski
The Dark Side Of Hitting 6-Figures Fast With Brittany McBean
“I’ve just always had the attitude of like ‘I’ll figure it out when I get there’ and ‘why not me?’”— Brittany McBeanWhat do you think life will be like when your biz hits that magical six figures?My guest for today’s episode knows that life on the other side of six isn’t just butterflies and rainbows. So, get ready for some real talk!Brittany McBean is a launch expert and copywriter who knows all about the growing pains of hitting six figures (or multiple six figures) in your business — let’...
2021-04-26
1h 02
Captivate + Convert with Christy Cegelski
Uncovering The Unconscious Beliefs Sabotaging Your Success With Kasey Mathews
“When we’re in the eye of our own hurricane, it doesn’t make any sense.”— Kasey MathewsDo you make excuses every time an opportunity comes up that aligns with what you want for yourself?Why do we DO that?On this episode, transformational life coach Kasey Mathews is here to talk about who is REALLY running your business — you or your unconscious beliefs.Kasey teaches that behaviors are driven by beliefs. Your limiting beliefs and mindset heavily influence the way that you show up in your biz, without you e...
2021-04-19
42 min
Captivate + Convert with Christy Cegelski
How To Build A Brand That Captivates Clients With Mallika Malhotra
“Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.”— Mallika MalhotraWant to know the secrets behind making your brand the hottest person at the party?In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attract dreamy clients, and snag the type of visibility that makes it...
2021-04-12
49 min
Captivate + Convert with Christy Cegelski
Ethical Cold Pitching With Bree Weber
“The types of cold pitches that I think of as ethical have only one recipient. They’re clearly crafted for that one brand or that one decision-maker, and they’re targeting a specific problem rather than pitching somebody’s self worth or abilities.”— Bree WeberCan you imagine getting a genuine ‘thank you’ for sending out a cold pitch?Bree Weber teaches others how to write pitches people actually appreciate.Her secret? Ethical cold pitching.“I generally think of cold pitching in two camps: traditional cold pitching, which we all have some assoc...
2021-04-05
42 min
Captivate + Convert with Christy Cegelski
Email Marketing Vs. Social Media: The Real Deal
“Creating a basic email marketing funnel for them allowed them to bring in more leads on a consistent basis and automate the sales process.”— Christy CegelskiFor my first year in business, give or take, I worked on all kinds of projects.And I mean ALL kinds: I wrote blog posts, came up with social media captions, developed course scripts, created newsletters… you name it, I wrote it. I ran the whole gamut.This was great for learning about what I liked or didn’t like, but not so great for establishin...
2021-03-29
13 min
Captivate + Convert with Christy Cegelski
Leveraging LinkedIn To Get More Leads With Aly Goulet
How is your LinkedIn game?The site is a great place for freelancers and service providers to hang out, because it’s where business people network. But it can be hard to figure out how to harness its power to connect with the prospects of your dreams. (To be honest, I struggle with it too!).That’s why I asked technical copywriter and LinkedIn expert Aly Goulet to come on the podcast.“It’s very different from Instagram or Twitter, where people are there to talk about their life and be casual. A...
2021-03-22
43 min
Captivate + Convert with Christy Cegelski
Better Together - Biz Partnerships That Work With Kira Hug & Rob Marsh
“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.”— Rob MarshThe magic that can grow from a simple podcast is astonishing.Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills.They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a podcast, Kira was a natural cho...
2021-03-15
50 min
Captivate + Convert with Christy Cegelski
Ask Me Anything!
“I’m 100% here for anything that makes life easier.”— Christy CegelskiI’m switching gears just a little bit for this episode of Captivate + Convert…… and I’m actually super excited about it!Allow me to welcome you to my very first Q+A episode!I put out the call for questions a little while ago via Instagram and my private Facebook group, and let me tell you — you all did NOT disappoint!In this episode, I tackle a variety of questions.Are you curious about how to optimi...
2021-03-08
20 min
Captivate + Convert with Christy Cegelski
Building A Multi-Passionate Business With Cara Alwill
Cara Alwill always dreamed of becoming a best-selling author… but adding Master Life Coach and 'major inspiration to female entrepreneurs across the globe' to her title was an unexpected twist!Cara started her blog, The Champagne Diet back in 2008 while working full-time at MTV and has since built a global brand around its message to 'live your most effervescent life.'With 9 books under her belt and a "product suite" that includes a podcast, coaching services, online courses, a clothing line, and a vintage boutique, Cara is the ultimate multi-passionate entrepreneur.In this ep...
2021-03-01
41 min
Captivate + Convert with Christy Cegelski
Conducting Market Research Like A P.I.
“The P.I. Method is really how I am able to create such high-converting copy.”— Nicola MoorsCopywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method!In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients!No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist.Nic wrote first-person, ‘real-life’ features based on interv...
2021-02-22
42 min
The Copywriter Club Podcast
TCC Podcast #226: Creating a Multi-faceted Copywriting Business with Christy Cegelski
Our guest for the 226th episode of The Copywriter Podcast is Christy Cegelski. Like many people who’ve become copywriters, Christy’s journey to becoming a copywriter was not a traditional one. She learned her marketing and copywriting skills after launching her own FOOD business. She gave us insights on how starting a business the “right” way isn’t the only way. Great results can be achieved by going off the beaten course and by following intuition. If you’re thinking about how your own background could prove useful in your copywriting career, make sure to give this episode a listen. Th...
2021-02-16
1h 16
Captivate + Convert with Christy Cegelski
Shift Happens!
“You can have all the strategies in the world from the top online business gurus, but if you’re struggling some way — physically, mentally, spiritually — you’re not going to be able to do what you came here to do. At least, not effectively.”— Christy CegelskiThis isn’t a regular episode of Captivate + Convert— you’ll be getting one of those next week, don’t worry!This episode is a little bit different (and a whole lot shorter)...No guest interview this time. Instead, I want to give you a quick rundown of what’...
2021-02-15
05 min
Captivate + Convert with Christy Cegelski
Launching And Growing A Product-Based Brand
“Times of giving myself a break really just open up the space for creativity.” — Christy CegelskiWhen it comes to launching a business, approach is everything.My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically different launch experiences demonstrate how changing your approach and mindset transforms the way your business comes together.While launching Hair Love, Kaley took a very by-the-book approach. She fought against what her soul and body needed and did what she thought she was SUPPOSED to do a...
2021-02-08
47 min
Captivate + Convert with Christy Cegelski
Show Up And Stand Out On Video
“A lot of people believe that a personal brand is what your website looks like or the style of email that you send. But that is really just the tip of the iceberg.”— Tamara GlickWhat goes into your personal brand — and why does it matter?My guest Tamara Glick is exactly the person to answer these questions!Tamara is a brilliant image consultant who helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with confidence.Your personal brand is much more than...
2021-02-01
38 min
Captivate + Convert with Christy Cegelski
Testimonials That Close Sales - How To Get ‘Em & How To Use ‘Em
“The data shows that 93% of people say online reviews impact their buying decisions.”— Licia MorelliOkay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing?If you’re like the vast majority of us, you probably read every review and testimonial you can get your hands on.Social proof has the potential to make or break a sale — that’s why sites like TripAdvisor, Yelp, Consumer Repo...
2021-01-25
56 min
Captivate + Convert with Christy Cegelski
How To Pandemic-Proof Your Biz
“Local business to online business marketing is like night and day.” — Ashley MonkIs your business pandemic-proof?This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020. Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses struggled to stay afloat. In fact, they’ve generated more monthly revenue during the pandemic than they had in previous years!So, what goe...
2021-01-18
48 min
Captivate + Convert with Christy Cegelski
Running A Business As A Highly Sensitive Person
Running A Business As A Highly Sensitive PersonWith TEDx Speaker and ICF Mindset Coach, Gemma SandwellIf you’re an HSP, you’re likely to face some unique challenges as you build your business but the good news is, it’s 100% possible to be highly sensitive AND highly successful. In this week’s episode, I talk with the founder of The Happiness Branch, Gemma Sandwell. Gemma wears a lot of hats - she’s a TEDx speaker, mindset coach, mindfulness teacher, and reiki master and she helps highly sensitive and intuitive entrepreneu...
2021-01-11
36 min
Captivate + Convert with Christy Cegelski
How To Scale To 6-Figures FAST
If 2020 threw you (and your biz) for a loop, you’re not alone. Entrepreneurs everywhere found themselves scrambling to come up with the proverbial Plan B and pull it all together when sh*t hit the fan. Well, As the saying goes, “out with the old, in with the new!”If you’re ready to kick last year and it’s bad juju to the curb, this episode will help you create a plan to scale your biz to 6-figures fast in 2021. I share 4 tips to help you make up for lost time and move your business forward in...
2021-01-04
11 min
Captivate + Convert with Christy Cegelski
Your Intuition: The Ultimate Biz Building Tool
Your Intuition: The Ultimate Biz Building ToolWith Artist and Life Coach, Camille KelleyHow successful could you become if you knew exactly what moves to make and when? How would it feel to trust yourself to do the right things? That’s what Camille Kelley and I explore in this week’s episode…Camille is an artist and life coach who helps aspiring business owners overcome the mindset blocks preventing them from following their dreams so they feel inspired and empowered to go after them. Camille explains why learnin...
2020-12-28
31 min
Captivate + Convert with Christy Cegelski
Finding Your Voice As A Brand
If you’re the person responsible for creating or managing the content for your business, you might be struggling to find your brand voice - especially if you don’t have a lot of prior experience in copywriting or content creation.The good news is, you can stop over complicating it TODAY because in this episode, we’re going to break down what your brand voice is and why it matters. I’m also going to share 5 super simple tips to help you discover and develop your brand voice so you can boost your fame-factor, stand out...
2020-12-21
13 min
Captivate + Convert with Christy Cegelski
The 7 Core Stories You Should Be Ready To Share As A Business Owner
If you’re building a brand, being able to share stories that are: A) relevant to your ideal clients and B) showcase your expertise is the key to connecting with your audience and converting them to paying customers. Your stories are what help you stand out from the crowd; they make you relatable. And they have the ability to inspire action...if you know which stories to share.This week’s guest, Jillian Yawney is a Story Coach who works with TedX speakers, entrepreneurs and other leaders and in this episode, she shares her 7 Core Stories for Busi...
2020-12-14
42 min
Captivate + Convert with Christy Cegelski
Releasing Anxiety So Your Business Can Thrive
If you struggle with anxiety, you know it can keep you from showing up fully in your business. BUT the good news is there are tools and techniques that can help you release anxiety so you can thrive -- in business and in life.This week I had the privilege of chatting with Mindset and Anxiety Coach, Kate Carter. Kate has experienced panic attacks since the age of 10, so she knows first hand how frustrating and paralyzing anxiety can be. These days she works with female entrepreneurs in her coaching practice and holds certifications in psychotherapy, counseling...
2020-12-07
35 min
Captivate + Convert with Christy Cegelski
How To Create A Freebie Your Audience Actually Wants
How many times have you downloaded a freebie and dragged it to file on your laptop, never to be seen or heard from again? We’ve all done it! And none of us wants to create a freebie that just ends up in the digital trash bin, right? But what’s the secret to creating a freebie your audience actually wants and uses?Well, you’re about to find out! In this episode, I cover everything you need to know to create a phenomenal freebie your ideal clients will drool over. I share the three questio...
2020-11-30
11 min
Captivate + Convert with Christy Cegelski
Captivate Your Audience With Storytelling
If you’ve ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans.On today’s show, I sit down with one of my favorite fellow email copywriters, Brenna McGowan. We talk shop about all things copywriting, like...the biggest mistakes we see people making in their copy, why storytelling is so important when it comes to writing copy for your business, how to decide what stories to shar...
2020-11-23
58 min
Captivate + Convert with Christy Cegelski
Harnessing The Power Of Your Emotions To Build Your Biz
Harnessing The Power Of Your Emotions To Build Your BizWith Therapist, Trained Psychic, and Life Coach, Adrian HallTraditional “wisdom” suggests that there’s no place for sensitivity in business, but what if you could actually harness the power of your emotions and be more creative, more productive, and build a better business?That’s what today’s episode is all about!I sat down with Adrian Hall for today's show; she’s a licensed therapist, trained psychic, coach, and one heck of an interesting woman. We discussed the benefits of...
2020-11-16
44 min
Captivate + Convert with Christy Cegelski
From $35/Hr To 5-Figure Months: How I Did It (Part 2)
In last week’s episode, you got the backstory of how I became a copywriter and what I did before I started my business (including my past failures in other endeavors.) The struggle was REAL.In this episode, I walk you through the 5 things I did (in the exact order I did them) to go from charging $35 an hour as a copywriter, to selling $5k-$10k packages and having my first 5-figure months -- just over a year into my business.So, pull out the notes app on your phone or (if you’re old scho...
2020-11-09
20 min
Captivate + Convert with Christy Cegelski
From $35/Hr To 5-Figure Months: How I Did It (Part 1)
I’ve never had the opportunity to share my full story before, so this episode is super personal…From the outside, it might look like I built a successful business overnight because within about a year (14 months to be exact), I went from charging $35 an hour for my copywriting services to selling $5k-10k packages and having my first 5-figure months. But there’s a whole lot more to the story.In this episode, I share part one of my story, which is the backstory. I go into how I became a copywriter (Spoiler Alert: it was...
2020-11-02
13 min
Captivate + Convert with Christy Cegelski
How To Avoid Burnout As You Build Your Business
How To Avoid Burnout As You Build Your BusinessWith Holistic Nurse Practitioner & Health Coach Jaclyn BaconAs women, we often take on a majority of the child care as well as the responsibilities associated with managing a household -- even as we’re hustling to build our businesses. On top of that, there’s a very real pressure to strive to be the perfect wife, mom, and #bossbabe (oh...and BTW...you should look FIERCE while we’re doing it!) Unfortunately, some of us have le...
2020-10-26
47 min
Captivate + Convert with Christy Cegelski
Getting Started With Facebook Ads
Getting Started With Facebook AdsWith Facebook Ads Expert Olivia Hutchison of oliviahutchison.comThink Facebook Ads are just for the fancy people who already have 6-figure + businesses? Think again! As it turns out, Facebook ads are one of the fastest and most cost-effective ways to grow your business...IF you know how to use them effectively.If you’re curious about how Facebook ads can get your business in front of the right audience and you want the deets on what you need to know before you pull the tr...
2020-10-19
32 min
Captivate + Convert with Christy Cegelski
The 3-Step Framework For Copy That Gets Clients
If you feel like writing copy for your business is intimidating AF, you’re not alone! How do you know what to say? Or how much to share? Or how to write words that sell without sounding like a D-list celeb hawking their wares on late-night TV?In this episode, you’ll learn how to write copy that connects + captivates + converts so you’ll know what to say to make the sale (or sign that new client) without the slimy sales pitch or trying to convince anyone to buy something they don’t want or need....
2020-10-12
10 min
Captivate + Convert with Christy Cegelski
How To Grow Your Audience With Podcasting
How To Grow Your Audience With PodcastingWith Podcast Producer Emily Milling of theultimatecreative.comIf you’ve been tossing around the idea of starting your own podcast but you’re not sure if it’s right for your business and you don’t know where to start, this episode is for you, my friend. Podcast producer Emily Milling and I sit down and dive into how creating a podcast can help you grow your audience and build your business. We cover things like, why you should consider adding podcasting to your marketin...
2020-10-05
40 min
Captivate + Convert with Christy Cegelski
How Human Design Can Help You Build A Better Business
How Human Design Can Help You Build A Better BusinessWith Mindset + Intuitive Biz Coach Vanessa Hallick of vanessahallick.comWhat if you could build your business without the struggle? Seriously...what if it was easy and you were able to scale to 6-figures + by doing the things that excite and energize you instead of drain the life out of you?In this episode, I chat with one of my mentors, Vanessa Hallick. Vanessa is a Mindset and Intuitive Business Coach who helps visionary women create profitable businesses online...
2020-09-28
49 min
Captivate + Convert with Christy Cegelski
4 Super Simple Sales Page Secrets
Word on the street is it’s officially “launch season” (in case you haven’t noticed the crazy amount of promo emails dropping into your inbox lately.) Since I’ve been working on dozens of sales pages for my clients’ upcoming launches over the past few months, I thought it would be helpful if I shared a few of my copywriter secrets for sales pages that convert. That way, you’ll know how to write sales copy that’s persuasive, attention-grabbing, and action-driven for your own launches.In today’s episode, I talk about the differences between short-form sales p...
2020-09-21
11 min
Captivate + Convert with Christy Cegelski
How To Use Photos To Create An Unforgettable Brand And Attract Your Dream Clients
With Brand Whisperer Megan Otto of megan-otto.comIf you’re the face of your brand, grab your phone or a pen and paper (if you’re old school like me) because you’re going to want to take notes on today’s episode. I’m chatting with Brand Strategist and Creative Director, Megan Otto (AKA the Brand Whisperer) about how to create highly memorable and entertaining brand photos that’ll make you stand out like a flamingo in a herd of zebras. Juicy, right?We talk about the difference between your personal brand and your persona...
2020-09-14
37 min
Captivate + Convert with Christy Cegelski
Grow Your List (For Free) And Convert Subscribers To Clients In 4 Steps
You’ve probably heard email marketing experts say, “the money’s in the list” but the real real is this: the money’s in the relationship you have with your list. Monetizing your list (no matter how many subscribers you have) is all about connecting with your subscribers.In this episode, I’m giving you the goods on how to build your list without spending a single cent on ads and how to connect with your subscribers so they get to know, like, and trust you...and buy your stuff. GRAB THE FREE GUIDE FO...
2020-09-14
10 min
Captivate + Convert with Christy Cegelski
Introducing Captivate And Convert With Christy Cegelski
Connection-driven copywriter and email strategist Christy Cegelski helps coaches and creatives in the online space become known for what they do, fill their calendars with dream clients, and sell their signature programs on autopilot. In this episode, she shares her vision for the Captivate + Convert Podcast and what you can expect to hear more of in future episodes (hint: lots of tips, strategies, and interviews with guest experts to help you scale your business to 6-figures and BEYOND.) JOIN THE COPY CONNECTION FB COMMUNITYhttps://www.facebook.com/groups/copyconnection/CONNECT W...
2020-09-09
05 min