Shows
The Digital Marketing PodcastChatGPT Agent and the Future of Digital MarketingIn this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on our behalf, logging into websites, filling out forms, analysing data, creating content, and even posting to platforms like LinkedIn. It’s here now, and it’s changing how marketing teams work from the ground up. Daniel shares his firsthand experiments with ChatGPT Agent, from connecting it to Canva to create and publish carousel posts, to t...2025-08-0330 min
The Digital Marketing PodcastThe Future of SEOIn this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI Mode, and tools like ChatGPT and Gemini changing how people search, the rules of SEO are shifting fast. Some publishers report traffic drops of up to 60%, while others in e-commerce are holding steady. So is SEO really dead, or just evolving into something new? Daniel and Ciaran dig deep into what’s happening, se...2025-08-0330 min
The Digital Marketing PodcastComplete Guide to Keyword ResearchIn this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn’t convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to runnin...2025-06-0624 min
The Digital Marketing PodcastGuide to AI AgentsIn this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how...2025-05-1126 min
The Digital Marketing PodcastInfluencers Vs. Advocates - Building Brand AdvocacyIn this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative En...2025-05-0736 min
The Digital Marketing PodcastChatGPT for Marketing Latest UpdatesJoin Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the...2025-04-0225 min
The Digital Marketing PodcastComplete Guide to LinkedIn AdsIn this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to...2025-03-2832 min
The Digital Marketing PodcastThe Latest Digital Marketing Tools & TechniquesUpdated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how...2025-03-1331 min
The Digital Marketing PodcastWhat is the best AI? ChatGPT Vs DeepSeek Vs GeminiJoin the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why AI Matters Right Now Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving new opportunities for automating tasks, improving content quali...2025-02-1720 min
The Digital Marketing PodcastHow to Rank in ChatGPT - SEO is Dead, Long Live SEO!In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google’s Search Generativ...2025-01-2709 min
The Digital Marketing PodcastSocial Media Trends and Trip Hazards for 2025In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to y...2025-01-1916 min
The Digital Marketing Podcast5 Email Marketing Stats to Boost Your Email MarketingIn this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal and Trendy Keywords: Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement. Strategic Capitalisation and Personalisation: Learn how mid-line capitalisation can enhance scannability. Insights into using personalisation effectively without breaking trust. The Art of Invitation: The power of phrases like "...2025-01-1224 min
The Digital Marketing PodcastNews Years Resolutions for Marketers 2025In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs! The team are also giving away loads of podcast merchandide, sharing the schedule...2025-01-0626 min
The Digital Marketing PodcastDigital Marketing Planning for 2025In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes: Have a...2024-12-2009 min
The Digital Marketing PodcastSemrush Conference: Digital Marketing Trends for 2025In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 2024-12-0532 min
The Digital Marketing PodcastDigital Marketing Trends and Insights for 2025, with Jay SchwedelsonIn this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: Have any feedback on the...2024-11-2630 min
The Digital Marketing PodcastSEO, GEO and AEO: What You Need To KnowIf you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes: Have any feedback on the show? , tell us what you love and wh...2024-11-1820 min
The Digital Marketing PodcastWhat Is Digital PR?What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: Have any f...2024-11-1117 min
The Digital Marketing PodcastGEO and How to Rank in SearchGPTDoes the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: Have an...2024-11-0117 min
The Digital Marketing PodcastIs Content Marketing Dead?Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think c...2024-10-2527 min
The Digital Marketing PodcastReviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim KhanHow do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make...2024-10-1820 min
The Digital Marketing PodcastInbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be...2024-10-1125 min
The Digital Marketing PodcastOur 400th Episode: Inbound Recap and Latest Trends (Part. 1)We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes: Have any feedback on the show? , tell us wh...2024-10-0433 min
The Digital Marketing PodcastLife After Third-Party Cookies: What’s Next for Data-Driven Marketing?In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know...2024-09-2731 min
The Digital Marketing PodcastIs Social Media Still Worth the Time?We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influencer marketing is as effective as it seems. Tune in for an honest discussion on the true value of social media and what might be going wrong. Remember, we have partnered Semrush for their in Amsterdam on 30th October, and have an exclusive 20% discount c...2024-09-2036 min
The Digital Marketing PodcastExploring the Best GPTs for Digital Marketers In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we have partnered Semrush for their in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? , tell us w...2024-09-1616 min
The Digital Marketing PodcastAI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prototype. We also dive into Midjourney, Leonardo.ai, and the overall rise of AI productivity tools. A must-listen if wanted to stay up to date with the latest AI developements! Plus, we introduce our partnership with Semrush for their in Amsterdam on 30th October, as well...2024-09-0527 min
The Digital Marketing PodcastEfficiency, Effectiveness and Time Management with Abigail BarnesIn this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail’s insights offer va...2024-08-2238 min
The Digital Marketing PodcastCrafting Killer Titles: Hook, Rank, and ConvertStruggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you’re creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience’s interest. On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance, including how to optimise them for better click-through rates and why understanding your target audience is key. Tune in today! P.S. as promised, this episode title was created by AI. We'd love to kn...2024-08-1617 min
The Digital Marketing PodcastMastering Content with EEAT: SEO in 2024With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience. Show notes: Have...2024-08-0924 min
The Digital Marketing PodcastMarketing and Sales Synergy: Lead Generation & Account Based MarketingAre you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: https...2024-08-0218 min
The Digital Marketing PodcastThe State of Email MarketingAre you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what’s in it for me?’, to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For marketers or business owners looking to maximise their email efforts, listen in today! -- Show notes: Have any fee...2024-07-2623 min
The Digital Marketing PodcastMastering Performance Marketing: Latest Trends and InsightsIt has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are real...2024-07-1926 min
The Digital Marketing PodcastUsing Events To Build Movements, Not Moments with Kelvin NewmanIf you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes: Have any f...2024-07-1228 min
The Digital Marketing PodcastFive Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky ReidGoogle Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes: Have any feedback on the show? , tell us what you love and what...2024-07-1031 min
The Digital Marketing PodcastBuilding Brands Using Communities, with Jon DavidsCurious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you lo...2024-07-0527 min
The Digital Marketing PodcastHow To Start a Digital Marketing Career, with Rachel ExtonDigital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers...2024-06-1437 min
The Digital Marketing PodcastStarting a Digital Marketing Based BusinessIf tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of businesses and what we'd each do if we h...2024-06-0530 min
The Digital Marketing PodcastThe Digital Marketing Skills in DemandOur Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you th...2024-05-3123 min
The Digital Marketing PodcastUpdated on AI Generated ContentWe all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be be...2024-05-2421 min
The Digital Marketing PodcastLatest AI Updates for Digital MarketingIt's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we've received recently that have made us laugh and smile. Do you agree with the Top Gear reference? -- Show notes: Have any feedback on the show? , tell us wh...2024-05-1722 min
The Digital Marketing PodcastBehavioural Science for Digital Marketing"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our c...2024-05-0325 min
The Digital Marketing PodcastEfficiency, Effectiveness and WellbeingToday's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn...2024-04-2629 min
The Digital Marketing PodcastThe State of SEO in 2024The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be...2024-04-1919 min
The Digital Marketing PodcastLevel Up Your Marketing With These Design HacksIn today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you a...2024-04-1124 min
The Digital Marketing PodcastPerfect Your AI Prompts With This TechniqueIt's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the sh...2024-04-0516 min
The Digital Marketing PodcastComplete Guide to Affiliate MarketingThe affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts. -- S...2024-03-2821 min
The Digital Marketing PodcastThe Best AI Tools for Digital MarketingThere is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: https://targetinternet.com/resources/the-best-ai-tools-for-digital-marketing Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are r...2024-03-2227 min
The Digital Marketing PodcastConversion Rate Optimisation & Personalisation, with Rupali JainConversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important...2024-03-2029 min
The Digital Marketing PodcastHow To Navigate a Rebrand, with Wildish & CoSome of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us...2024-03-1531 min
The Digital Marketing PodcastGetting More From GoogleGoogle Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 2024-03-0116 min
The Digital Marketing PodcastLatest Email StatisticsIn today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really en...2024-02-2617 min
The Digital Marketing PodcastWhat's New With AI SearchOn today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we should be concerned about just yet. Listen in to hear our discussion, but when it comes to producing content, remember our aim should always be making our customers happy, not the algorithm. -- Show notes: Have any feedback on the show? , t...2024-02-1615 min
The Digital Marketing PodcastGA4 Funnel ReportsThe onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel Report, so you can see just how many users make it through each step of the online journey and which areas they might of dropped off, needing attention...2024-02-0914 min
The Digital Marketing PodcastCustom GPTs for MarketingCustom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about custom GPTs, including the best custom GPTs in the GPT store and our own real-world use cases of how we've used (and loved) them...2024-02-0218 min
The Digital Marketing PodcastGA4 News, Tips and TricksIn this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you’re looking for some further guidance on GA4, we have a -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the...2024-01-2621 min
The Digital Marketing PodcastCRMs, Scaling Up and Beating the GiantsOn today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its competitors being big giants such as Salesforce and Hubspot, how do Nutshell compete and continue to scale up? In this episode, Andy and Will discuss with Daniel how they have competed against such huge competitors, how they continue to...2024-01-1927 min
The Digital Marketing PodcastDigital Marketing Trends for 2024We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other emerging trends for 2024, the ride of voice, image and video search, private GPTs and AI (of course) and new types of web interface! Tune in today. -- Show notes: We'd love t...2024-01-1238 min
The Digital Marketing PodcastNew Years Resolutions for Marketers in 2024First of all, Happy New Year! We’re looking forward to the year ahead and we’re sure that 2024 won’t be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years Resolutions that we will be bringing into 2024, and that we recommend you do to. From updating old content and keeping diaries of who you engage with online, to testing the small stuff, not just relying on GA4 and running SEO audits to get hold of any website issues, tune in to hear our top recomm...2024-01-0529 min
The Digital Marketing PodcastThe Danger of Attribution ModellingAttribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes: Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think coul...2023-12-2215 min
The Digital Marketing PodcastUsability and Competitor Reviews, with Jonathan Lovatt-YoungOn today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful episode as...2023-12-1937 min
The Digital Marketing PodcastGoogle Gemini VS. ChatGPTIf you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses GPT-4 in 7/8 capability benchmarks. Gemini is not due to be released to the public until January 2024, but its API is now available to developers and Bard is currently powered by Gemini Pro. Despite numerous reports on Google falling behind in AI compared to others, Google’s Gemini could be the first serious competitor of Cha...2023-12-1519 min
The Digital Marketing PodcastThe Latest Stats In Digital Marketing, with Simon KempOn today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world. Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world. We then turn our attention to Tiktok's continued...2023-12-1229 min
The Digital Marketing PodcastLatest Trends in Social Media, with Elina VilkOn today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media. Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your customers on social media, and how how you can best measure the value and impact of these interactions. Elina also provides a deeper look into what it's like to work as a social media manager, including the notable gender gap and the key actors that influence salary, with findings from their new Social Media Careers...2023-12-1131 min
The Digital Marketing PodcastDigital Marketing MythsDo you create content and wait for the magic to happen? Think link building doesn’t matter anymore? Over relying on vanity metrics? Tune into our latest episode of the Digital Marketing Podcast where we debunk six of the most common digital marketing myths. Talking on meta keywords, marketing to your current customers, the effectiveness of social media advertising, Daniel, Ciaran and Louise share insights as to why certain beliefs are outdated and how you can adapt your strategies. --- Show notes: Have feedback on the show? We really would love to hear from you. , tell us what you love and...2023-12-0523 min
The Digital Marketing PodcastThe Future of Social MediaThe world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where we explore and analyse the trends, challenges, and opportunities changing the social media landscape. We dive into X/Twitter's evolution, the dynamics of Facebook, the rise (or fall?) or Threads, LinkedIn's unique position and the controversy of fake followers. -- Show notes: Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really en...2023-12-0127 min
The Digital Marketing PodcastThe Future of Digital Marketing, an Interview with Nicholas HollandIn today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing. Recorded in Boston as Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website. Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual ex...2023-11-2420 min
The Digital Marketing PodcastLatest Digital Marketing NewsThere's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performance in your campaigns. We also discuss the latest changes to core web vitals and how this will impact your website's performance metrics, as well as the shift in multi-channel marketing strategies. ---- Show notes: Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are re...2023-11-2226 min
The Digital Marketing PodcastThe Ethics of Artificial IntelligenceAs artificial intelligence continues to grow rapidly, so do its ethical concerns. In this episode of the digital marketing podcast, we discuss the challenges of deep fake audio and video technology, its societal impacts and the balance between innovation and deception. We also delve into the ethical use of content and training data, highlighting issues of privacy and bias, as well as the need for a comprehensive but transparent AI policy. ---- We are running a coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: Have feedback on the show? We...2023-11-1726 min
The Digital Marketing PodcastChat GPT News & UpdatesBy the time our Chat GPT updates episodes have published, there are new developments that we have to talk to you about. That just shows the rate at which this technology is progressing. Amazing or slightly scary? From the new app, it’s ability to see, hear and think, Dall-e 3’s impressive image generation and its data analysis capabilities… we have a lot to update you on. We have also now automated our digital marketing skills benchmarking tool. Just enter your team details and share the auto-generated link with your teams. Simple! ---- We are running a coming up on 22nd Nove...2023-11-1022 min
The Digital Marketing PodcastInbound 2023 and Digital Marketing TrendsIn today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as the latest digital marketing trends and how they're conveying into 2024. With every single talk mentioning AI, including Hubspot's Chatspot, it's clear to see the effect that is has had and will continue to have as it makes further developments. The team also delve into other key topics such as community, AI, algorithms, SGE (Search Generative Experience) and efficiency. -- We are also running a coming up on 22nd November for those who are still getting to grips...2023-11-0324 min
The Digital Marketing PodcastSEO News & Updates October 2023As Google continually makes frequent changes to its algorithm each yet, your SEO strategy will require constant reevaluation and adjustment. In this latest episode, the team break down the latest update to Google's Quality Rater Guidelines, which they use to determine whether their search ranking systems are providing helpful information. The E-A-T concept has now gained an extra E (E-E-A-T) for experience, to emphasise the importance of first-hand, life experience on a topic. We also delve into some extra Google updates such as 'perspectives' and some hidden 'about this' features you might not have uncovered yet. We have are also...2023-10-2718 min
The Digital Marketing PodcastCustomising GA4In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the Upflip Podcast. The Upflip podcast is stories, directly from the business founder, of how they grew their business. We've found it really inspiring - it explores all sorts of business ideas but is brutally honest and there are some great human stories. Make sure to check it out. The team then discuss GA4 and its customisation features, including performance max campaigns, standard reports, editing standard reports and using the 'explore' section. We have are also running a coming up on 22nd November...2023-10-2020 min
The Digital Marketing PodcastYour Website Migration ChecklistIf you're not changing domains anytime soon, you might think this podcast episode is not relevant for you. Actually, migrations come in many different forms (structural changes, hierarchy changes, navigation changes, any major website changes) and we can guarantee these top tips are essential to know. Based off Ciaran and Daniel's learnings from seeing website migrations go horribly wrong, today's podcast episode will talk you everything you need to know and do before hitting the switch. Join us as we discuss the impact website migrations can have on search rankings, paid search and more and the steps you can take...2023-10-1327 min
The Digital Marketing PodcastThe Digital Marketing Skills Benchmark 2023In times of fast change, if you're standing still, you're moving backwards and digital skills need to be continually updated with a culture of ongoing learning. In our latest episode of the Digital Marketing Podcast, the team share some of the latest insights and findings from our 2023 Digital Marketing Skills Benchmark Report. In it's fourth edition, the benchmark has now tested over 10,000 people's digital marketing skills, highlighting some very significant shifts in skills in the past year and explores the impact this will have on organisations of all types. Download the report here: Show notes: Have feedback on the show? W...2023-10-0913 min
The Digital Marketing PodcastLatest Digital Marketing Toolkit (and Awards Results!)Welcome to our special Digital Marketing Toolkit Awards podcast episode! Over the last few months we have been running the Digital Marketing Toolkit Awards, recognising the best tools and utilities worldwide within the Digital Marketing industry. We have been encouraging people to nominate, and then vote, for their favourite tool to ensure that they stand the best chance of winning. And now… the results are in! Listen in to find out which digital marketing tool topped the votes in each category and see the bespoke award and other benefits they won. We know that there are a lot of tools ava...2023-09-2826 min
The Digital Marketing PodcastBuilding Custom Reports in GA4The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data. Join us in this episode of the Digital Marketing Podcast to delve into the potential of custom reports within GA4. If you want to take your...2023-09-2221 min
The Digital Marketing PodcastThe Problem With Digital MarketingWe usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have...2023-09-1517 min
The Digital Marketing PodcastLatest Trends In Digital Marketing 2023We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can’t shy away what’s going on over at Twitter (or should we say X) and the team share their thoughts on Meta’s launch of T...2023-09-0825 min
The Digital Marketing PodcastLocal SEO: How To Master Local Search RankingsSearch Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails...2023-09-0130 min
The Digital Marketing PodcastThe Best Digital Marketing Tools: Part TwoWelcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards. Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out! Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit If you want your tool in with a chance of winning a Digital Marketing Toolkit Award, we'll...2023-08-3030 min
The Digital Marketing PodcastThe Best Digital Marketing Tools: Part OneWelcome to this special episode of the Digital Marketing Podcast! We all love a tools episode, right? Today we are introducing you to some of the shortlisted tools for the Digital Marketing Toolkit Awards. We had a huge number of nominations entered into the awards, and after a careful shortlisting process we have our finalists in each category! This episode is dedicated to the first half of the shortlisted tools. Some you might be very familiar with, and some might be brand new to you… but might just become your next most-used tool. Have your favourite? before votes close on 3rd...2023-08-1829 min
The Digital Marketing PodcastGA4 Events and TipsWith Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis. Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you. Show notes - If you have any feedback on the show, please and let us know. And, if you are really enjoying the show, please 2023-08-1124 min
The Digital Marketing PodcastUnderstanding Social AlgorithmsWelcome to our latest podcast episode where we dive deep into the captivating world of social media algorithms! Social media algorithms have become the gatekeepers of our social media lives, determining the content we see, the people we engage with, and the brands we discover. Understanding these algorithms is crucial for anyone seeking to make an impact in the digital space, whether you're a business professional, a content creator, or a social media lover. In this information-packed episode, we will be discussing the fascinating mechanics that govern some of the most influential platforms of our time: LinkedIn, Twitter, YouTube, Instagram...2023-08-0421 min
The Digital Marketing PodcastBuilding A Personal BrandIn this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence. We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing the perfect profile image, and navigating the complexities of the 'right to be forgotten.' Stay tuned for our secrets to crafting a compelling personal brand that leaves a lasting impact. Show notes - https://targetinternet.com/resources/building-a-personal-brand If you have any feedback on the show, please and let us know. And, if you are really enjoying the...2023-07-3119 min
The Digital Marketing PodcastAI Search & SGESGE, Search Generative Experience, is Google's new way of transforming the search experience with the use of Generative AI. This will allow you to get AI powered overviews, ask follow up questions and take next steps right from the SGE box when you search. This might seem beneficial from a users perspective, but it's important to know what implications this will have on SEO and digital marketers. In this video, Daniel, Ciaran and Louise discuss the new search experience and other latest updates in AI Search. If you have any feedback on the show, please and let us know. And, if...2023-07-2423 min
The Digital Marketing PodcastB2B vs B2C MarketingNot only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies. If you have any feedback on the show, please and let us know. And, if you are really enjoying the show, please 2023-07-2424 min
The Digital Marketing PodcastGuide To Picking A CRMPicking the right CRM (Customer Relationship Management) can be a game changer for a digital marketer and is packed full of benefits, allowing you to centralise customer data, improve lead management, run effective marketing campaigns and more all from one place. In this podcast episode, we'll explore how you can pick the right CRM for your needs, discussing features, integration, audiences, pros and cons and any hidden costs involved. The nominations for The Digital Marketing Toolkit Awards are also now open! Visit and nominate your favourite digital marketing tool for its chance to win one of our bespoke, beautifully designed...2023-07-0714 min
The Digital Marketing PodcastThe Digital Marketing Channel MixThe Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are. If you have any feedback on the show, please and let us know. And, if you are really enjoying the show, please 2023-07-0423 min
The Digital Marketing PodcastDigital Marketing News Digest June 2023Welcome back to another news digest episode for June 2023! Artificial Intelligence is moving faster than ever and we have updates for you on Google AI Search, the rise in podcasting, 3rd party cookies, AI chat search and much more. With lots of popular and upcoming trends this is not one to miss. The nominations for The Digital Marketing Toolkit Awards are also now open! Visit and nominate your favourite digital marketing tool for its chance to win one of our bespoke, beautifully designed trophies!2023-06-2332 min
The Digital Marketing PodcastChatGPT and AI UpdatesBefore delving into this new episode of the Digital Marketing Podcast, we have a brand new, exciting announcement for you… The Digital Marketing Toolkit Awards! The Digital Marketing Toolkit Awards are a brand new awards recognising the best tools and utilities worldwide within the digital marketing industry, with the winners being celebrated with a special podcast episode in September. Nominations open on 23rd June for you to nominate your favourite tools! Visit to nominate. In this episode, Daniel, Ciaran and Louise discuss the latest updates in the world of Chat GPT and AI… These updates include Plugins and Browsing, meaning that...2023-06-2025 min
The Digital Marketing PodcastThe Death of Demographics - An Interview With David AllisonIn today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don’t, we understand what they are, and that’s not enough to influence people’s future buying decisions. Humans say yes to things because it aligns with their values. It is behind every decision that we make, so it’s important we understand...2023-06-1935 min
The Digital Marketing PodcastInnovation & Design Thinking For Digital MarketingThere has never been a more important time to be thinking about innovation as when things in the digital marketing world are moving so quickly. In order to quickly adapt to change and avoid it being disruptive, innovation should be built in and implemented into your organisation. Listen in to today’s podcast to learn how to go about building innovation into your culture and how design thinking can help you solve problems by putting consumer’s needs first.2023-06-0220 min
The Digital Marketing PodcastLet's Talk About BingHandling over 90% of searches, Google undoubtably dominates the search engine market and is consistently a hot topic in the world of digital marketing. However, today, let’s talk about Bing… With 900 million searches a day, Bing is often overlooked when it shouldn’t be. In this episode, Daniel, Ciaran and Louise discuss why they think people shouldn’t forget about it’s family of tools; Bing Ads, Bing Places, Microsoft Clarity and more.2023-06-0124 min
The Digital Marketing PodcastCreating Awesome Email in 2023Today Ciaran is joined by CEO and Founder of Enchant Email Marketing Agency, Philip Storey, about why email is as important as ever in 2023 why brands should consider focusing their time and resources into this channel. Philip talks about how we can go about supercharging our emails - where to start, getting practical and bringing 'planning' and 'execution' together as one to bring ideas to fruition. In this episode we also bring you 16 tools that will help you with your email marketing efforts.2023-05-2532 min
The Digital Marketing PodcastSEO and AI Generated ContentIn 2022, Google revealed that you weren’t allowed AI generated content on your website. However, in February 2023, Google announced that ‘high-quality content is high-quality content’ and they’re focusing on quality rather than how the content is produced. In this episode of the Digital Marketing Podcast, the team discuss some of their favourite SEO and AI tools to help your content cut above the noise, as well as the findings of a new report on AI training data.2023-05-1723 min
The Digital Marketing PodcastGoals, Objectives, Strategy and TacticsThe GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components differ and how to work GOST into your marketing plan. In this episode of the digital marketing podcast, the team define each of the four core components as well as give examples of how they would be used in practice to help achieve your overall business objectives.2023-05-0416 min
The Digital Marketing PodcastContent Planning ProcessWith AI reshaping the content marketing landscape, the bar has been pushed even higher to create engaging content that stands out from competitors and makes an impact on their audiences. Join us in this episode of the Digital Marketing Podcast where we discuss how to develop effective content plans, from researching ideas through to creating a working calendar for content marketing success.2023-04-1919 min
The Digital Marketing PodcastDigital Marketing Trends Update 2023We are back with a Digital Marketing Trends Update for April 2023, and what trends update would it be without AI? In this episode, the team run through some of the latest Google updates, why you shouldn’t forget about Bing, and some of the latest AI tools to assist you in your marketing efforts. We have also launched our latest version of the Digital Marketing Toolkit which you can download today.2023-04-1329 min
The Digital Marketing PodcastMaking Marketing Numbers Make SenseIn today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation. Ben's book, (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a detailed view on what you should be measuring, how you should be measuring it, and how youcan successfully grow your digital business. 2023-04-1233 min