Shows
Real Estate Staging AssociationCindy Lin Staged4More Founder and Shell Brodnax Answer Stagers Business QuestionsAre you a budding home stager looking to crack the code to a prosperous career? Listen in on a previously recorded Stager Talk, where industry veteran Cindy Lin spills the beans on what it takes to build a thriving home staging business.
In this engaging podcast, Cindy Lin, a seasoned professional in the world of home staging, shares the "key" to her remarkable success. Hosted by RESA® CEO Shell Brodnax, this insightful conversation delves into essential topics for both seasoned stagers and newcomers alike.
Discover the art of communicating the value of home staging to p...
2023-09-211h 11
The Home Staging ShowGrowing Your Staging Business: Insights from StagerCon 2023Welcome to The Home Staging Show podcast, where we deep dive into the world of home staging and how to build a viable home staging business. In this episode, Cindy recaps the recent StagerCon 2023 conference, which focused on building multiple streams of income for home stagers. One of the big takeaways from this year’s conference is the importance of intentional business design. This strategic approach gives you the flexibility to select the tools and strategies that align perfectly with your goals and visions of your home staging business. Even among the six active stagers and speakers th...
2023-08-0433 min
The Home Staging ShowMidyear Update and Exciting Developments at the SchoolWelcome back to another episode of The Home Staging Show! I know we’ve been on an accidental hiatus when our previous podcast editor left to focus on his health. I am excited to report that we are getting back on track, plus a few exciting updates at the school during today’s episode! As usual, I would love to hear more about what you want to see at the school. For example, topics for live workshops, community talks, etc. Feel free to DM me on IG @staged4more or leave a comment belo...
2023-07-0128 min
The Home Staging ShowWhat's New this February at the School ✨Just a quickie episode to update you on what's happening at the school in February. And don't miss our Lunar New Year red envelopes! We are giving away $100 gift credit to our newsletter subscribers. Just go to our website at www.staged4more.com and subscribe via the pop up. Promo ends Jan 31st!
2023-01-2812 min
The Home Staging ShowHello 2023! What's On & Our 2023 Goals at the SchoolIn this episode, I looked back at some major milestones The Home Staging Show has achieved in 2022 and shared our major goals and development at the school.
2023-01-1329 min
Real Estate Staging AssociationStaged4More Founder Cindy Lin Shares Strategies for Home Stagers on: Pricing, Marketing and More!Each month our CEO Shell Brodnax hosts a webinar open for all home stagers to get their questions answered! In November we hosted Cindy Lin, Founder of Staged4More. Staged4More's 5-Figure Floor Plan Home Staging Business Foundation Course has been accredited by RESA and Staged4More is recognized as a RESA Accredited Home Staging Education Provider.
Cindy and Shell had some great discussions on the topic of:
- Hosting Client appreciation events
- Warehouse leases
- Advice for those just getting started
- How to navigate t...
2022-12-161h 09
The Home Staging ShowHow to Hire a Virtual Assistant and Outsource Tasks In Your Home Staging Business with Tonya ThomasIs your to-do list so long that you never get to all the tasks on your list? It might be time to hire a remote virtual assistant to support you. Tonya Thomas is the founder of Team Delegate, providing elite virtual executive assistant support to seasoned executives and CEOs who want to grow their teams and revenue, while freeing up their time. Together, we talk about how delegating can help create consistency in our businesses while doubling our time, how to find and hire a VA, the art of time blocking, and growing our leadership...
2022-11-1646 minThe Home Staging ShowManaging Your Money Mindset as a Home Stager with Danielle HaydenToday we’re getting into the nitty gritty of managing your money as a home stager: from knowing your numbers, unblocking your money mindset stories, to the three numbers that you need to be looking at each month, how to structure your compensation as a business owner, and the actual difference between bookkeepers, CFOs, and CPAs! Danielle Hayden is a reformed corporate CFO who's on a mission to help rule-breaking female entrepreneurs understand their numbers so that they can gain the confidence to create sustainable profits. After spending 10+ years in a boardroom, Danielle is now in...
2022-11-0248 minThe Home Staging ShowHow Sonya MacDonald Became a Staging CoordinatorThink of today’s episode as a Part 2 to our last conversation. Sonya MacDonald is currently working full time as the Staging Coordinator for Lori Pedersen Home, a boutique full service staging and design firm. In Episode 164, Lori went behind the scenes of her luxury home staging business. The difference between Lori's point of view and Sonya's point of view will give you an even more in-depth glimpse of how they operate their successful staging business. We cover what it’s like to be a Staging Coordinator, growing a team you can trust, handl...
2022-10-2655 minThe Home Staging ShowBehind the Scenes of a Luxury Home Staging Business with Lori PedersenIt’s time to take a peek behind the curtain into a successful home staging business, and we’re getting into it all: workflows, what it’s like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager. Lori Pedersen is one of the most celebrated experienced teachers in our industry. Based in Toronto, Ontario, her talent as a pro home stager has earned her top awards every year in the categories of vacant and occupied staging and mos...
2022-10-1259 minThe Home Staging ShowHow To Get More Home Staging Clients When You Are Starting OutAre you ready to find out how to actually get more home staging clients? Today’s episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics: Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we’ll explore common mindset blocks, including a pricing trap many new home stagers fall into. You’ll also hear how Staged4More scaled into a successful 6-figure home staging business (with a 5,800 square foot warehouse!) and ho...
2022-09-211h 11The Home Staging ShowHow to Make Your Home Staging Business “Referrable” with Stacey Brown RandallIs your home staging business “referrable”? Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? She’s an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking! Learn from Stacey exactly how to build powerful relationships with your clients through the art of touchpoints, why we need to pay more attention to our existing referral sources, and we even dig into the interesting psychology behind referrals and how we can stay top of mind within our networks. This episode of The Home Staging Show p...
2022-09-0754 minThe Home Staging ShowCommunity Talk: Inside An Award-Winning Home Staging Project with Ashley TapleyCurious about how a home staging project actually comes together? In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy! Ashley shares the many design decisions she made and what went wrong! We also do a deep dive Q&A covering the new “Coastal Grandma” trend, pre-sales consultations, real vs. fake plants, and so much more. Ashley is so incredibly creative and the c...
2022-08-3148 minThe Home Staging ShowHow To Create A Distinctive Home Staging Aesthetic with Dara Donovan of Paloma HomeIf you’re a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here. Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves to draw upon the long, rich history of international fine art and design from the Mediterranean, Japan, Scandinavia, and the American Southwest. ...
2022-08-1757 min2022-08-031h 04The Home Staging ShowPinterest Trends for Home Staging Businesses in 2022 with Kate AhlPinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years. Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting Pinterest strategies, and to date, they’ve worked with over 700 (!!) Pinterest accounts at...
2022-07-201h 042022-07-061h 03
The Home Staging ShowCatching up and what's coming upWe've been busy bees working in the background while we were on hiatus in the past few months. In this episode, you will hear about what's coming up at the school in the next few months. Plus, our retreat in Italy this October!
2022-06-3038 min
The Home Staging ShowThe Ebb & Flow of Running a Business +Some Updates with Cindy LinThis is a bit of a personal episode! In this episode, I went solo to get real about the ebb and flow of running a business, my vision for the school, the need of prioritizing your own personal health and how I am navigating through all this. I am also super grateful for you! The school really became possible because of the podcast, and amazing listeners and supporters like you made it all possible.
2022-04-2235 min2022-04-1359 min
The Home Staging ShowHow to Get Your Home Staging Business Featured with Apartment Therapy Real Estate Editor Madeline BilisHave you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy? Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year’s International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!) of your pitch. It’s fascinating to get a behind the scenes peek at Apartment Therapy’s editorial team, how they plan content and generate inspir...
2022-04-0650 minThe Home Staging ShowBuilding the Key Systems for Your Home Staging Business with Cindy LinIf you know me, you know I could talk about systems all day. I nerd out over this topic! And as home stagers, it’s important that all of the different parts of our businesses flow together smoothly, from finance, to operations and marketing. Today, we’re getting nitty gritty on SYSTEMS. In order to consistently deliver the best staging experiences for your clients, you need to automate, delegate, and leverage technology. We’ll talk about “feeding into your funnel” with content batching, creating workflows, how to future proof your home staging business, and how we can grow our bu...
2022-03-301h 13The Home Staging ShowHow To Achieve Time Freedom in Your Home Staging BusinessAs you grow your home staging business, time becomes an even more valuable resource. We are all pretty burned out on hustle culture. When we spend too much time at work, we’re not maximizing our productivity and we end up sacrificing personal and family time. Ashley Gartland is here today to talk about time freedom, goals, and finding ways we can do less, but better so that we can all be more productive in our business while leading more fulfilling lives. Ashley runs a successful coaching practice in just 25 hours (or less!) each week so she ha...
2022-03-231h 01
The Home Staging ShowHome Staging Project Workflows with Stagers Daniel Coffman and Sarah AthertonIn your home staging business, it’s so important to find your “staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly connected over their love of staging and became a support system for each other. In this Community Talk, Daniel and Sarah break down how they conduct site visits, how they pack for jobs, their approach to staging, and how they retain staging clients long-term.
2022-03-1655 min
The Home Staging ShowStaged4more Turns 16! Plus, Our 2022 Focus🥳 Staged4more turns SIXTEEN today! ✨ It has been an amazing journey and I am very proud of what we’ve accomplished as an education company in the past few years. It has been quite a ride! Have a listen to this quick episode and hear about what we are working on for 2022 ❤️ Plus! A 2-day celebration kicking off tomorrow. Follow us on IG or join our email list to find out!
2022-03-0108 min
The Home Staging ShowCommunity Talk: Building a Family while Building a Home Staging BusinessWe’re getting real about parenting and what goes on behind the scenes while juggling motherhood and running a home staging business on today’s episode of The Home Staging Show. Today, I’m joined by Jess Harrington, Boston-based interior designer of JessFinessed and Elisha Niebuhr, founder of Modern Interior Staging Company. Jess has a unique background in the antique and fine art auction space, blending her eclectic style with a mixture of modern and on-trend elements, while Elisha is passionate about redesigning and redecorating homes, melding artistry, public-spiritedness and business. These two powerhouse Moms share...
2021-11-241h 01
The Home Staging ShowNaming and Branding Your Home Staging Business with Amy WalshHave you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time. Today, I’m talking with Amy Walsh, a visual artist, educator, and powerhouse activist who founded the Bureau of Tactical Imagination to support small business owners in creating imaginative, ethical, and unique brands. Together, we dive into important conversations around branding, naming your business, the pros and cons of being multi-passionate, an...
2021-11-171h 06
The Home Staging ShowHome Staging Business Systems and Operations with Amanda Rae, COO of 17hatsDid you know that 17hats is one of the most instrumental tools we’ve used to run and automate our home staging business? It helped free me up from the chaos of chasing after clients and getting bogged down by paperwork and other tedious admin tasks. And 17hats can do it all, from invoicing, to emails, capturing leads, online scheduling, sending payment reminders, and so much more. So I’m delighted to bring you this conversation with Amanda Rae, a passionate photographer, educator, and COO of 17hats. Amanda is incredibly analytical and shares how we can...
2021-11-1056 min
The Home Staging ShowVacant Home Staging with Alice Decker of Decker8 DesignsIt’s safe to say I’m obsessed with home stager Alice Decker of Decker8 Designs. As a winner of this year’s International Home Staging Awards in the New Construction category, Alice comes into this conversation with a unique point of view and an eye for detail, having worked in photography, real estate, and interior architecture in the past. Her journey into home staging wasn’t perfectly linear and she’s generous in sharing her story of how she got to where she is today, from mentoring under HGTV star Tera Hampton, to working with builders and establi...
2021-11-0359 min
The Home Staging ShowCommunity Talk: Creating Multiple Streams of Income for Home StagersAs a home stager, our skill sets can be uniquely translated into many other types of creative work to generate additional income for our businesses. In this inspiring Community Talk, you’ll hear from Jennifer Westbrook and Bridget King, two home stagers who will share their experiences of how they’ve created multiple streams of income beyond their home staging businesses, from staging yachts to dropshipping and ecommerce. It’s so fascinating and I can’t wait to hear what you think. About Jennifer Westbrook, Home Stager, Copywriter & Web Design Strategist Jennifer Westbrook is passion...
2021-10-2747 min
The Home Staging ShowBuilding Credibility as a Home Stager with Desha Peacock of Sweet Spot StyleAre you prioritizing publicity, list building, and PR in your home staging business? If you know there’s room for improvement, you’re going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style. Her book, Your Creative Work Space, has even been picked up by Target! As a multi-passionate entrepreneur, Desha walks us through how she’s found her own “sweet spot” in business, the top mindset blocks her clients face, and why it’s so important to build your home staging business in...
2021-10-2057 min
The Home Staging ShowMarketing Your Home Staging Business and Scaling Your Influence with Jason Saft of Staged To Sell HomeIf you’re interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you’ll enjoy this week’s episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn. Known for his abilities to repeatedly break sales records, reintroduce properties that other agents and independent sellers were unable to close, and deliver dramatic property transformations, Jason also comes from a 20+ year real estate background and leverages data to help his clients get the biggest return on thei...
2021-10-1358 min
The Home Staging ShowSelling Your Home Staging Services with Confidence with Nikki Rausch of Sales MavenWant to know something I always get DMs about on Instagram? Sales. You’re wondering how you can get more home staging clients, how to sell authentically without being “salesy”, and how to refine your process. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch, CEO of Sales Maven, has the unique ability to transform the misunderstood process of “selling”. Nikki and I talk about her organic approach to selling, her 5-step “Selling Staircase”, the biggest mistakes home stagers are making in their sales process, buyin...
2021-10-0650 min
The Home Staging ShowInside a UK Home Staging Business with Elaine Penhaul of Lemon and Lime InteriorsElaine Penhaul is an expert in home staging, an author, and the founder of Lemon and Lime Interiors, supporting clients all over the UK and helping homes sell as much as 4x faster thanks to her staging work. You’ll hear about Elaine’s unique business model and how she built her successful business from the ground up with a 2-person sales team. I have never really seen home staging businesses have active sales people on staff, so I found this fascinating. Elaine also shares how she bootstrapped her business using upcycled furniture, why emotional inte...
2021-09-2957 min
The Home Staging ShowWhat to Know When You Are Starting Your Home Staging BusinessAre you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today’s episode is a power-packed workshop where I’m sharing my best tips and tricks as you’re getting started. It’s important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maximize your time with limited resources, the art of creating partnerships with other vendors, and how to avoid getting distracted by imposter syndrome and shiny objects. At the very end, I’m sharing more about our new Hom...
2021-09-2253 min
The Home Staging ShowTales from the Home Staging Trenches with Daniel Coffman of Staged SpacesDaniel Coffman and his partner Jason run Staged Spaces out of Los Angeles, California. Their style is west coast meets boho and with over 12 years of expertise, their goal is to visually create a story within a space to help buyers instantly connect and feel at home. Always on top of current trends, patterns, colors, and textures, Daniel brings his elevated home staging services to real estate professionals and private homeowners alike. This conversation was SO MUCH fun. Daniel and I share our experiences starting out as new stagers, how to price your home staging projects, our...
2021-09-1551 min
Sales MavenHow To Push Through A Stereotype & Achieve Success: Mastering Excellence Series With Cindy LinUltimately, being authentic is directly related to sales. That's the core of this episode's lesson, but you don't want to miss the tips throughout the episode on how to effectively connect the two. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to push through stereotypes and achieve success in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show.
2021-09-1352 min
The Home Staging ShowPricing Transparency and Valuing Your Services as a Home Stager with Nina DoironNina Doiron, owner of iSO Design, combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you’re a new home stager, you’re going to love Nina’s in-depth wisdom on navigating pricing objections and not undervaluing your services. You’ll hear how hot the real estate market is in Toronto, why she opted in favor of pricing transparency on her website, an inside look at her team and the additional services she offers, and why Nina chose to not carry her own furniture inventory...
2021-09-0848 min
The Home Staging ShowDefining Your Home Staging Style with Robin DeCapua of Madison Modern HomeWith a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She’s a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition, form, and balance to her clients’ homes. Having Robin on the show is such a treat. I’ve admired her work and point of view for a long time. Her staging is always very co...
2021-09-011h 00
The Home Staging ShowThe Occupied Home Staging Process with Home Stager Bobbie McGrathBobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging. Creating strong agent connections and attention to detail has been a hallmark of her business for years! Bobbie has been a long-time friend of the show and this is her 4th or 5th appearance. In this conversation, we dive into the nuances of running an occupied home staging business and how thinking on your feet and being great with people are critical for success. We also explore the deeper impact of...
2021-08-2552 min
The Home Staging ShowStaging Occupied Homes with Stager Katie Myhre-DaegerKatie Myhre-Daeger launched Gladeye Design Studio in 2018 in an effort to fully exercise her creative side and love of real estate, homes, and interiors. Gladeye Design Studio specializes in occupied staging and provides home styling and decorating services both virtually and in person. Katie was one of the finalists in the 2020 International Home Staging Awards and what was so unique about her project is that she submitted an occupied home staging project that was completed in the middle of lockdown. A lot of times, we don’t often think about future-proofing our business and it’s so...
2021-08-1848 min
The Home Staging ShowWorking with Difficult & Emotional Home Staging Clients With Courtney DaviesThere are so many moving pieces when it comes to selling your house. In fact, it can be a very emotional, chaotic, and stressful time for a home seller. I’ve certainly encountered my fair share of difficult clients throughout my staging career, and this is a topic that isn’t often talked about in our industry. It’s important to understand how to navigate these stickier situations with empathy and create a winning experience for your clients, so I’m bringing in my team member Courtney Davies to have this conversation. Courtney is our Marketing Coordinator as well a...
2021-08-1156 min
The Home Staging ShowFinding Your Home Staging Niche & Running Facebook Ads with Business Coach Bobby TsuiBobby Tsui is a successful business coach who supports his clients with turning the dreaded analysis paralysis into powerful social media breakthroughs, which I find very refreshing. His company, The Same Circle Method, is a mentorship program that helps interior designers harness who they are so they can stand out, be known for meaningful work, and book highly aligned clients. Bobby and I cover a lot of ground in this episode on both branding and marketing. As home stagers, it’s important for us to stand out in the marketplace and differentiate ourselves from the crowd. This al...
2021-08-041h 05
The Home Staging ShowDealing with Home Staging Clients Objections (THSS 131)On this episode, I gave a sneak peek of my StagerCon session on turning home staging client objections into home staging projections. I also talked about money mindset when it comes to pricing and how to deal with client objections without getting emotionally charged. Join us for StagerCon! Our free 4-day virtual conference for home stagers.
2021-07-0719 min
The Home Staging Association Podcast with Paloma HarringtonThe Home Staging Association Podcast - Handling Clients' Objections with Cindy LinThe word "no" can be a tough pill to swallow, regardless of the industry you work in.
Within Staging, when your clients indicate that they don't like your idea, many stagers get discouraged. Instead, you should familiarise yourself with common objections and get equipped to answer them!
In this episode, HSA's Founder Paloma Harrington-Griffin talks to Cindy Lin of Staged4More about why the objections happen and how to overcome them.
For the full presentation please sign up for the StagerCon: it’s free!
...
2021-06-2311 min
The Home Staging ShowHome Staging Business Insurance with Insurance Agent Tamela BowieEvery day, home staging businesses are faced with a multitude of risks. And here at Staged4More, we receive a lot of questions about liability insurance. I thought it would be great to bring Tamela Bowie onto the show, who not only has interior design experience, but also runs her own firm, Bowie Insurance, supporting entrepreneurs and small business owners. Tamela walks us through general liability insurance, workers comp, errors and omissions, health insurance, and even car insurance, along with how to best protect your home staging business and get the best rates. With over 20 years of...
2021-04-1442 min
The Home Staging ShowStaging Luxury Apartments for Builders in Thailand with Designer Ticha KaewnoiTicha Kaewnoi is a 26-year old interior designer and home stager based in Bangkok, Thailand who works with private clients and real estate developers. Her style is bold and beautiful and it’s no surprise she was a winner in last year’s International Home Staging Awards for a high-end condo she completed. While the real estate market is heating up in Bangkok, home staging is not very popular or common in Asia yet, so Ticha’s work is centrally specialized in staging for show homes and model home units. She works more with developers than she does home owners...
2021-04-0746 min
The Home Staging ShowBuilding the Right Home Staging Team with Australian Stager Jake ShorterJake Shorter has grown his Australian based company, Foxy Home Staging, into a seven-figure business with a full-time staff of 7, all in less than 4 years. For any home staging business to grow, you need the right people on your team, and this episode will teach you the best tips, tricks, and strategies to hire and build your business in a meaningful way. I’m inspired by Jake’s rise to success in the home staging industry. What’s so unique about Jake is his emphasis and interest in logistics, marketing, and finance. Being a self-proclaimed “Excel nerd” has helped...
2021-03-3155 min
The Home Staging ShowOrganizing Your Digital Staging Business Life with Professional Organizer Caroline GunturCaroline Guntur is a Certified Photo Organizer and Digital Strategist at Organizing Photos who loves helping people sort out their digital messes, whether that's for their family collections or their businesses. Caroline's expertise in digital photo organizing is so relevant and applicable to us as home stagers. It’s time to get organized, and Caroline has many tips and tricks she shares throughout this conversation. We explore how to create effective standard operating procedures, the most winning ways to name and share files with team members, and how to combat digital file organization when you’re feeling over...
2021-03-2442 min
The Home Staging ShowGrowing a New Home Staging Business with Florida Home Stager Theresa CeglioToday on the show, we have another amazing home stager who is so genuine and transparent about what it was like to grow her home staging business. Theresa Ceglio is the CEO and Founder of We Stage Jacksonville, a home staging company specializing in vacant and luxury home staging projects. If you’re just starting out on your home staging journey, this episode will change your perspective on pricing, working with top-producing real estate agents, and investing in warehouse space, as you’ll hear how Theresa acquired her first home staging project, and even landed on the cove...
2021-03-1745 min
The Home Staging ShowHome Staging Business Growing Pains with Colorado Home Stager Elisha NiebuhrIf you’re in the beginning stages of launching or growing your home staging business, you’re going to love this inspiring, genuine, and informative conversation with Elisha Niebuhr of Modern Interior Staging Company. In this episode, Elisha’s passion for home staging, being a Mom, and finding balance in her life and business is a joy to listen to. As a fellow book and business nerd, you’ll learn how her past background in sales management (and even being a ballet dancer!) has benefitted her business. We dive into how Elisha took our 6-Figure Floor Pl...
2021-03-1058 min
The Home Staging ShowHiring Practices for Your Home Staging Business with HR Expert Fred RhodesManaging team members inside of your home staging business is a fine art. You probably started your business as a one-woman or a one-man show, but what happens when you get booked up? Maybe you hired someone and they aren’t performing to your standards or meeting your expectations or you’re about to hire your first employee, and you want to do it right. In this episode, we also discussed incorporating diversity and DEI hiring practice for your home staging business. Enter Fred Rhodes, whose mission is to provide guidance and perspective to leaders, while building coll...
2021-03-031h 04
Foxy Property ChatTaking Business Risks with Cindy LinToday’s guest is Cindy Lin, founder of Staged4More, which began life in 2006 as a home staging and design company in the San Francisco bay area. Now, Staged4more is an online school that provides home staging and business courses for home stagers.
Given that you’re listening to this podcast about the home staging industry, you may have also heard of Cindy Lin through her podcast which is called The Home Staging Show.
A theme that came up a few times in this chat is how Cindy has made significant leaps and pivots in b...
2021-03-0348 min
The Home Staging ShowHome Staging in Italy and the Staging Process with Anna VilmaneAnna Vilmane was one of the winners of the International Home Staging Awards last year. Born into a family of Latvian artisans, she always had a deep curiosity about functional design, especially interior design. After moving to Sardinia in Italy and starting a family, she began to build her home staging career. It's fascinating to learn about the different approaches to home staging in other countries. We talk about Anna's process when she starts a vacant home staging project, what it's like to stage homes in Italy, and why she is drawn to historical homes above all e...
2021-02-2452 min
The Home Staging ShowDesign Your Home Staging Business Brand with Brand Designer Louise O'KaneLouise O’Kane is a branding pro and graphic designer at Lulacreates who works closely with female founders and small businesses to create holler-worthy brand identity and marketing graphics so they feel 100% confident in their brand. When you’re just starting out as a home stager, it’s okay to take the DIY approach, but as you grow, you’ll reach a point where you want to have a more united color palette and a cohesive brand identity on your website and social media so you can feel more professional. Louise is generous with her advice and tips in t...
2021-02-1753 min
The Home Staging ShowCreating Financial Independence and Breaking Money Mindset Blocks with Finance Coach Liz CarrollIn this episode, Mindful Money Coach Liz Carroll shares her strategies on building wealth, living debt-free, even in challenging times like recessions and the pandemic. Together with her husband of over 30 years, Dan, Liz has built a multi-million dollar rental portfolio in the last six years of sixteen single family homes and a four-plex which gave her the freedom to retire early.
2021-02-1149 min
The Home Staging ShowHow to Grow Your New Home Staging Business with Home Stager Ashley Tapley (THHS 120)I had the pleasure of interviewing Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager who recently staged a beach house for $305,000 over asking! Ashley is passionate about home remodeling and decorating, which inspired her to launch House Candy Home Staging two years ago. Ashley is incredibly transparent and generous in this conversation, taking us behind the scenes on her home staging business journey so far, how networking with other real estate agents has opened doors for her, and how she strives to think bigger, beyond just home staging, to create more opportunities with e...
2021-02-0450 min
The Home Staging Show2020 Review + Exciting New Updates at Staged4more!Hey guys, welcome back to another episode of the Home Staging Show! And HAPPY NEW YEAR! I know it's almost the end of January, but still, happy new year! You haven't heard it from me yet. 🤓 I did a Facebook & Instagram Live yesterday to give you the recap of our 2020, my personal recap and some of the goals that I have for the School this year. PLUS! Some really exciting updates we have coming up for next month! We're doing a GIANT giveaway to celebrate our 15th anniversary and the Lunar New...
2021-01-2840 min
The Home Staging ShowHow to Stage Vacation Rental Homes with Kerrie Reid, 2020 International Home Staging Awards WinnerIn this episode, we have Kerrie Reid on our show, talking about Staging vacation rental homes, like Airbnb, VRBO, etc., which is a great niche for home stagers to get into. Unlike staging residential homes, staging vacation homes like AirBnbs takes a similar yet different approach when it comes to sourcing, furnishing the home and a different level of attention to details.
2020-12-0444 min
The Home Staging ShowHow to Build and Succeed as a New Home Stager with Shay Butler (Part II)In this episode, we continued with our previous conversations about Shay’s experience building her home staging business. We talked about pricing, education, home staging trainings, courses, community, marketing your home staging business, technology and a bit of everything!
2020-11-2549 min
The Home Staging ShowHow to Build and Succeed as a New Home Stager with Shay Butler (Part I)This is a great episode to listen to if you’re new to the home staging business or about to start your in your home staging career. We talked a lot about imposter syndrome, especially when you’re first starting out and how to get clients to book you all the time, learning about how to stage, learning how to improve your skills, also how to build your home staging portfolio. Some of the things we talk about new home stagers may not be aware of until they get into the industry and start working, especially the part on honing...
2020-11-241h 04
The Home Staging ShowBuilding An Attractive Home Staging Business Website that Sells with Christine Cowles, Winner of International Home Staging Awards 2020An attractive home staging business website is crucial in today’s real estate business. We not only need a place online to house all of our beautiful home staging photos, we also need to leverage its SEO (Search Engine Optimization) power to be found online. Our website also serves as a communication tool to help our potential home staging clients understand why they should hire us vs. our competitors. In this episode of The Home Staging Show podcast, our International Home Staging Awards 2020 Winner Christine Cowles of Styled and Staged Santa Barbara shared her process of creating he...
2020-11-1154 min
The Home Staging ShowHome Staging Photography Composition for Home StagersIn today’s episode, I talked about the the importance of learning photography composition for home stagers. I also share a few different composition principles and how to make your home staging portfolio photos more dynamic.
2020-11-1124 min
The Home Staging ShowWhat Type of Photo is Most Flattering for Home Staging Work??In today's live, I talked about the different focal lengths of camera lens, and what is difference between wide angle lens vs normal lens. vs. telephone lens and how the focal length impacts your interior photos.
2020-11-0835 min
The Home Staging ShowInterior Photography 101 for Home StagersAre you confused by the dials on your DSLR and not sure what Manual mode means or how to use it? What is ISO? Shutter speed? Aperture?? And why should I bother with Manual mode when I can use the automatic mode on my camera? In this video, I will break it all down and help you understand what is Exposure Triangle and why learning to shoot Manual Mode and in raw will help you become a better home stager!
2020-11-0327 min
The Home Staging ShowWhat Camera Should I Use to Shoot My Home Staging Photos???Ever wonder what camera works best for shooting your home staging photos? Point and shoot compact cameras? DSLR? Your iPhone? I explain the differences between each type of camera and help you find the best option for your home staging business!
2020-11-0321 min
The Home Staging ShowHow to Get Started with Videos for Your Home Staging Business with Heidi AndrolAs you have probably seen on your social media, platforms like Facebook, Instagram and Pinterest are putting more and more emphasis on video content. So, it is super important to think about how to leverage videos for your marketing. Now I know a lot of people don’t feel comfortable on camera at all, I’m certainly one of them, so I have invited Heidi to chat with us today about her expertise in being on camera and also how to feel more confident when you’re being filmed. Heidi is incredibly experienced in this field. She has been a...
2020-10-2849 min
The Home Staging ShowSEO for Your Home Staging Business Website with Galen MooneySEO (Search Engine Optimization) is such an important online marketing strategy in growing our website traffic, so we can attract more home staging clients even while we are sleeping. In this episode, I invited Galen Mooney, a local SEO and website strategist, of Local Creative Co. to come on the show and tell us how to improve our website traffic and get higher on search engine rankings!
2020-10-2155 min
The Home Staging ShowRenting vs. Buying Home Staging InventoryOn today’s show, I answered a listener’s question about whether to switch from the renting from furniture rental companies home staging business model to carrying your own home staging inventory!
2020-10-1518 min
The Home Staging ShowGenerating Home Staging Business During COVID and Holiday Season Slow DownOn today’s show, I share five strategies and six ideas to generate income for your home staging business in dealing with your home staging business slowing down due to COVID and the upcoming holiday season.
2020-10-0822 min
The Home Staging ShowHow Home Stagers Can Market to RealtorsOn today’s show, I answered listeners’ questions on social media marketing for their home staging businesses. Here are the questions: I really just don’t know how to market to the realtor. I think I am a little intimidated by them. I always think they are too busy to entertain what I have to offer. I am just starting a home staging business. I'm a graphic designer and this will be another revenue stream for me in the "visual arts" arena. I love interior design, have done only 1 job so far with a realtor (for fre...
2020-06-2831 min
The Home Staging ShowSocial Media for Home StagersOn today’s show, we talk about social media marketing for home stagers: What skills should I look for in a marketing professional? What is an average budget should I consider for marketing my home staging business? Where to invest marketing money, social media (what to post, when to post, hashtags to use), getting new realtors on board/getting new staging clients to see the value in the investment.
2020-06-1936 min
The Home Staging ShowWhat Directions Should I Focus On When I am a New Home Stager Here’s Today’s Listener Question: My struggle is to what directions I should focus on and how I can start to network and create my client base. Website? Business name? Portfolio not yet, how do I start to create my portfolio? Capital budget? Thank you very much! Looking forward to hear you soon. Have a lovely weekend. Helena R.
2020-02-2727 min
The Home Staging Show50 High-ROI Ways to Market Your Home Staging BusinessDon't forget to check out our Anniversary Giveaway this Friday! Go to www.staged4more.com/giveaway to see all the details and prizes. Here’s Today’s Listener Question: What are the key things that I can do to market my new home staging business with good ROI?
2020-02-271h 02
The Home Staging ShowBuying Home Staging Inventory When You are Starting UpHere’s Today’s Listener Question: Question 1: Start up and buying items. Question 2 from Dwayne: is it smart not to go out and buy a whole lot of decor and furniture when you are a start up business?
2020-02-2708 min
The Home Staging ShowHow to Win Over Clients When You Are a New StagerHere’s Today’s Listener Question: I'm very new to home staging, just starting to get myself educated. While doing some research I noticed a lot of companies like to advertise how long they've been in business and why that means they are reliable and successful. I obviously won't be able to claim any of that; how do I not highlight my lack of experience in the field while still convincing prospective clients that I am talented and worth their consideration?
2020-02-1110 min
The Home Staging ShowHow to Buy Home Staging Inventory Without Breaking the BankHere’s Today’s Listener Question: I did my first home staging consultation. It was on a vacant home. The home is a model home for new construction townhomes in a community which attracts many young professionals as well as those looking to downsize. I did not want to say no to a business opportunity, however, since I am just starting out, I do not have any inventory. If I am asked to help stage this home, how do you recommend I go about getting the furniture without going over my head in inventory expenses.
2020-02-0510 min
The Home Staging ShowOverwhelmed and Unsure Where to Start as a New Home StagerHello 2020 and welcome back to SEASON 11! This season, the format will be a bit different. I will be answering all the questions you’ve submitted via our online form. If you still want to send in questions, you can! Just scroll all the way down and fill out the form, and I will answer them on a mini podcast episode this season! I’ll also live stream when I record these mini episodes this season. There is not a set schedule, since I will be finding holes in my schedule to answer them one by one...
2020-01-3014 min
The Home Staging ShowKey Financial Numbers You Need to Know to Build a Profitable Home Staging Business with Profit First Coach Michele WilliamsToday we’re talking about all things profit and what you need to know to build the most profitable and sustainable home staging business you can. It can be hard to know what to charge, what your numbers mean, and what you should be looking at in your books - no matter what stage you’re at in business. Luckily, we have a wonderful guest back with us to talk about it all: Profit First Coach Michele Williams! Michele Williams is sought after for her ability to easily explain complex business principles and processes in a simple, stra...
2019-11-2058 min
The Home Staging ShowThe Pros and Cons of Virtual Home Staging with Atlanta Home Stager Krisztina BellWe have a return guest on the show today, and this time she’s here to talk all about the pros and cons of virtual home staging. This can be a pretty controversial topic in the home staging world, so I wanted to hear what Krisztina had to say about why virtual home staging can be a good option for some real estate agents and home sellers. Krisztina Bell is an Atlanta-based home stager, vacant properties specialist, and the pioneer of “virtual staging”. She provides her clients with over 14 years of experience in the real estate and home s...
2019-11-1352 min
The Home Staging ShowWhy Referrals Are the Absolute Best Way to Grow Your Business with Stacey Brown RandallWhen you’re busy working in your business, it can be really easy to forget to work on your business too. The trouble with that is, you could look up from your latest client or project and find that you don’t have any more clients ready to go. Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Stacey’s programs help small business owners and solopreneurs take control of their referrals, their client experience and their business. Stacey is a tru...
2019-11-061h 02
The Home Staging ShowEco-Friendly and Effective Pest Control Solutions with Franklin HernandezOne of the less glamorous but incredibly important aspects of owning or selling a home is keeping pests out and their damage to a minimum. Today’s guest is an expert on natural and eco-friendly pest control, and he has some super-helpful tips for keeping insects, rodents, and other troublemakers away from your homes. Franklin Hernandez is a part of Nature Pest, an Integrated Pest Management Company located in Miami, Florida. They specialize in eco-friendly, natural, and organic pest control for homes, lawns, and gardens. Franklin also hosts the Pest Geek Podcast, a show dedicated to training pe...
2019-10-3058 min
The Home Staging ShowInterior Design Dilemmas and Styling Your Home & Brand with Interior Stylist Joanna ThornhillA life-long interiors obsessive, Joanna Thornhill’s passion for design, eye for pulling together a cohesive visual story, and approachable yet knowledgable writing style has led her to her dream career as an Interiors Stylist, Writer and Author. Joanna and I talk about her career as an interiors stylist and how she works with brands to create beautiful, thoughtful designs for events, film, and online content. Joanna and I also chat about her books and what she recommends for renters and first-time homeowners who want to make their home feel and look beautiful even when they have a s...
2019-10-2346 min
The Home Staging ShowStyling Homes to Look High End with Antiques, Bold Accessories, and Other Treasures with Kate DawsonGreat design and a beautiful home should be accessible for everyone. Kate Dawson is an interior designer who specializes in making homes look like a million bucks at a fraction of the price. Kate works with her clients to make sure their home brings them a sense of joy and excitement without breaking the bank. Kate and I talked about her love of treasure hunting and how she got started as a self-taught interior designer. We also discuss why she loves finding accessories at vintage shops and estate sales and some of her favorite places to source gr...
2019-10-1653 min
The Home Staging ShowHow to Get Consistent Home Staging ClientsOn this last episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on how to build a consistent clientele for your home staging business: the key things you must do, what you must find out about your potential clients and why a marketing system is so crucial in your success is a home stager. Enrollment for the 6-Figure Floor Plan Mastermind course is now open! Check out our courses at staged4more.school
2019-10-1147 min
The Home Staging ShowSocial Media Marketing for Home StagersOn this fourth episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on marketing your home staging business on social media: what platforms to choose, how not to spend so much time on social media and still be effective, and how to be found on social media by your target customers.
2019-10-1031 min
The Home Staging ShowEmail Marketing for Home StagersOn this third episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on writing your email newsletter: easy ways to keep it consistent without feeling stressed about it, how to boost your open rates, and how to build trust and credibility with this incredible tool.
2019-10-0914 min
The Home Staging ShowWhat to Say to Homeowners When Marketing Your Home Staging BusinessOn this second episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to homeowners on a live stream on Instagram. In these 5 tips, I covered what not to say in front of homeowners, what are some of the common myths homeowners may have about home staging and how to market to a large group of people quickly without investing a great deal of money. If you want to catch me live, make sure you follow me on Instagram @staged4more!
2019-10-0823 min
The Home Staging ShowWhat to Say to Real Estate Agents When Marketing Your Home Staging BusinessOn this first episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to real estate agents on a live stream on Instagram. In these 5 tips, I covered what not to say in front of a real estate agent, different meeting scenarios with realtors, plus, what motivates real estate agents to work with you. I also answered people questions live during the live stream on Instagram, such as: Is now a good time to start a home staging business? I...
2019-10-0832 min
The Home Staging ShowEffective and Engaging Ways to Market Your Home Staging Business with Kate the SocialiteWhen you’re running a home staging business, it can feel like a million and one things are happening on any given day. Between networking with real estate agents, arranging stagings and professional photos, liaising with clients, and managing your team, it can feel like adding marketing to the list is overwhelming. Kate the Socialite is a published author, podcast host & entrepreneur. Her #1 goal is to help home professionals market their businesses with ease and simplicity. We talk about why social media shouldn’t be your only marketing strategy, and why your email list is one of the...
2019-10-0256 min
The Home Staging ShowMasterclass on Choosing Colors for Staging & Selling with Color Expert JoAnne Lenart-WearyColor is one of the most essential aspects of home staging and interior design, and lucky for us we have a total rockstar with us on the podcast today to talk about all things color. JoAnne Lenart-Weary is a Professional Interior Decorator and 40 year industry veteran who was staging and redesigning before the terms were even coined. She's also the creator of many industry tools such as the Confident Consultation, Decorating in the Zone, the Confident Color System, the DIY series and How to Decorate and Stage. She believes in arming you with information you can implement...
2019-09-251h 00
The Home Staging ShowLuxury Home Staging Design & Clientele Advice with Kristy Craig AndersonFor our first interview of season 10, I’m joined by the wonderful Kristy Craig Anderson of Dwell Staging to talk about staging luxury homes and working with a different type of client. Kristy started Dwell Staging in 2014 with the goal to bring fresh, contemporary staging to the Tampa Bay area. Since its humble beginnings as a sole proprietorship, Dwell has grown into a 9,000 square foot warehouse with a talented team of 13 who stage hundreds of homes per year. Kristy and I talk about how she got into home staging as a second career and how she...
2019-09-1956 min
The Home Staging ShowHome Staging Business Q&A with Our Awesome AudienceThis week, I am answering a few listener’s questions on the business of home staging. In the episode, I talked about a few key design principles when it comes to staging homes, dealing with your self-doubt as a new home stager, how occupied home stagers can build portfolios, the importance of clarity and mindset in your work, and tips on buying home staging inventory.
2019-09-1351 min
The Home Staging ShowCreating a Profitable & Sustainable Home Staging Business with Profit First Coach Michele WilliamsFor the final episode of season 9, we’re talking about the business side of home staging and why it’s so important to focus not just on your revenue, but on your profit margins. I speak to a lot of new stagers with questions about how much profit they should be making, whether they should buy or rent furniture, and other important business considerations. To talk all about profit and building a sustainable, healthy business, we’re joined by the brilliant Michele Williams! Michele Williams is sought after for her ability to easily explain complex business principles and pr...
2019-07-171h 02
The Home Staging ShowReal Estate Photography with Photographer Kristina KandelToday’s show is all about real estate photography! We talked a lot about the technical side of photography, like white balance, exposure, ISO, etc. We also talked about the styling side of things, especially how differently the camera sees the room vs. the human eyes and how that impact the way we place things in the room. On today’s show, I am interviewing Kris Kandel, a photographer in the Fargo area, specializing in weddings and real estate photography since 2001. She has always been drawn to architecture in her photography work, so it was a natural step...
2019-07-101h 01
The Home Staging ShowDesign a Beautiful Landscape that Helps Your Home Sell with Ben HaleYou only get one chance to make a good first impression, and nowhere is this more obvious than when we’re looking at a house. I’ve seen it plenty of times: clients pull up to a house for a viewing, but are so put off by the outside that they don’t even want to go in! Having a landscape that’s tidy, beautiful, and welcoming can do wonders for your happiness while living in your home and be a boost when you’re ready to sell it, too. And our guest today is an expert on exactly that!...
2019-07-0353 min
The Home Staging ShowWhat Millennials Want Plus Home Staging Community Building with Top Atlanta Stager Krisztina BellThe home staging industry has experienced a lot of change in the past few years, especially with HGTV’s explosion in popularity, ever-savvier buyers and sellers, and the entrance of millennials into the real estate market. It’s no wonder that now more than ever, communities of home stagers are popping up around the globe. These communities are valuable sources of information, mentorship, and inspiration - and today’s guest is a huge advocate for teaming up with other stagers in your market and around the country. Krisztina Bell is an Atlanta-based home stager, vacant properties specialist, and th...
2019-06-2652 min
The Home Staging ShowStop Renting, Find an Amazing Real Estate Agent & Market Your House to Stand Out with Courtney PoulosThere’s so much that goes into buying a house: finding a great real estate agent, combing through listings, competing with other offers, and the psychological freakout that often accompanies actually putting down the cash for a home. But buying a house is one of the best investments you can make, and a really talented, attentive real estate agent can make the process a LOT easier for you. Courtney Poulos is the broker/owner of ACME Real Estate, a design-savvy boutique brokerage focusing on brand marketing and real estate sales. She also has a mission to help wo...
2019-06-201h 01
The Home Staging ShowAffordable Interior Design & Tips for High-End Styling with Betsy HelmuthHiring an interior designer can be a tricky sell for many homeowners and renters. For many people, interior design feels like it’s way outside of their budget. The lack of affordable interior design was a gap in the market that today’s guest, Betsy Helmuth, saw and realized she was meant to fill. Betsy Helmuth is the owner of Affordable Interior Design and a nationally celebrated interior designer. She wrote a popular DIY design book, “Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps”, and hosts a weekly home decorating podcast by the s...
2019-06-1251 min
The Home Staging ShowHow Staging Affects Buyer Psychology and How to Stage a Home to Sell with Stager and Realtor Kelly WilliamsI’ve wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there’s a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today’s episode! Kelly Williams has owned and operated her staging company, Creative Touch Interiors, since 2003 and has been a real estate agent for the past 6 years. As a sta...
2019-06-0541 min