Shows
KitPlusHow AMWA and NMOS Are Driving IP-Based Facilities Forward | NAB 2025We’re at NAB 2025 on the AIMS IP Showcase booth with Cindy Zuelsdorf from AMWA, exploring the world of NMOS, Networked Media Open Specifications, that are driving IP-based facilities forward. Cindy breaks down what NMOS actually is, how it fits into ST 2110 environments, and why it’s a core part of building interoperable, vendor-independent systems.We also explore how NMOS integrates with IPMX and how AMWA’s open, community-driven approach is helping streamline discovery, registration, and control across IP production networks.2025-04-1102 min
Steve Smedberg's Marketer MorselsBonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy ZuelsdorfSend us a textAre you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conver...2025-03-0429 minSteve Smedberg's Marketer MorselsEpisode 5 - Have I Got Something Special Just for YouSend us a textIn this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf. Support the show2025-02-2507 min
7 Marketing Basics with Cindy ZHow can you be everywhere your customers are? 4 ways to be everywhere your customers are... here's your 7 min of marketing inspiration: 7 Marketing Basics :)Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2024-01-2306 min7 Marketing Basics with Cindy ZHow to be aware of cyber threats on the riseWhen a $1M company paid $38K ransom to get its customer data base and more back. How we can be more aware of cyber threats on the rise. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2024-01-1007 min7 Marketing Basics with Cindy ZYour Next Trade Show: What to do in the Booth!What to do while you're in your booth or on the stand. Tips you can use at your next trade show. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-12-2108 min7 Marketing Basics with Cindy ZDiscover how to choose the right marketing mix for 2024This 20-minute episode reveals how you can smartly decide the right marketing mix for you and your company. The first in Digital Studio India and Kokoro Marketing’s Excellence, this marketing series brings you guest expert Andreas Hilmer, CMO of LAWO, and Manoj Sawalani of Digital Studio India.Watch the replay here: https://kokoroinc.com/how-to-choose-the-right-marketing-mix-for-2024/Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Bas...2023-12-0739 min7 Marketing Basics with Cindy ZDiscover exactly how they got those 41 leadsHow you can get leads by doing a presentation with this step-by-step process.Get my free marketing master plan - text the word BIZ to +1 530-203-5703Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-12-0608 min7 Marketing Basics with Cindy ZHow to do a webinar – step by stepHow to do a webinar – step by step. Your 7 min of marketing inspiration. Get our templates for free: text the word EVENTS to +1 530-203-5703Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-11-2307 min7 Marketing Basics with Cindy ZGet these marketing tactics for your next trade showA quick look at the marketing gold you can get from Digital Studios Marketing Wizards of M&E! Plus tactics to use for your trade show. https://mags.itp.com/DigitalStudioIndia/2023/DS_001_09_20232/#page=1Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-11-0908 min7 Marketing Basics with Cindy ZTop 3 ways to keep your customers thinking about YOU!Top 3 ways to keep your customers thinking about YOU! Your 7 minutes of marketing inspiration...Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-10-2609 min7 Marketing Basics with Cindy ZHow to make short videos that get noticed!How to make short videos that get noticed! Actionable info right here from Simon Tillyer, Neil Howman, and me. 7 min of marketing inspiration just for you!!Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-10-1006 min7 Marketing Basics with Cindy ZDiscover 4 ways to be everywhere your customers are!7 minutes of marketing inspiration for you! 4 ways to be everywhere your customers are. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2023-09-2706 min7 Marketing Basics with Cindy ZHow to avoid the SPAM Folder: Make Sure People Get Your Emails! [Email Deliverability]Questions? Join my free Facebook group! https://www.facebook.com/groups/7marketingbasicsAvoid the SPAM Folder: Make Sure People Get Your Emails! Email Deliverability with Cindy Z and Adrian SavageCindy:Welcome, everybody. I’m glad you are here. And today, we are looking at two of so many ways to avoid the spam folder, and I’m here with the most excellent Adrian Savage. Hey Adrian. How are you?Adrian:Oh, I’m great. Thank you. Thank you for having me.Cindy:So glad you’re here. All right...2023-09-1242 min7 Marketing Basics with Cindy ZLife Cycle Marketing: 6 Secrets to Grow Your Small BusinessWhen you use the Lifecycle Marketing Master Plan to evaluate your business, it reveals where the opportunities (or holes) are so you know what to do next and how to prioritize. Where to get the most impact and ROI — and fast. It’s mymap, my guide, the ultimate business framework. We use this with companies in broadcast media and high-techevery day. The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate + sell, and wow. When you have solid marketing strategies and tactics deployed in each phase of the Li...2023-08-2938 min7 Marketing Basics with Cindy ZFind out how to use Keap's sales pipeline to track and follow up on your leadsHere's how you can use Keap's sales pipeline to track and follow up on your leads. Let me know what you think! I'd love to hear from you!Best price for Keap is here: http://keapnow.com/CindyZ plus, when you buy from us, you get our top 6 campaigns and 1-hour setup/training session, too!Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics t...2023-08-1508 min7 Marketing Basics with Cindy ZDiscover How to Stop AI Spam Bots and Preserve Email Deliverability with Cindy Zuelsdorf and Mihir DhandhaDid you know that besides spam bots being an annoying waste of time, you’re actually losing up to 40% of your (real human) leads because of them?Find out why and what you can do about it with guest expert Mihir Dhandha of Spamkill https://bit.ly/stopspambots and host Cindy Zuelsdorf of Kokoro Marketing.- How to stop spam bots from cluttering up your CRM data- Why captchas are increasingly insufficient (not to mention unwelcoming)- An under-recognized way to keep email deliverability rates high- How to stay ahead of...2023-08-0124 min7 Marketing Basics with Cindy ZGet More Customers/Clients with this 4-Step PlanIn episode 25, Cindy reveals a 4-step plan that will help you get more customers/clients!1) Make a checklist 2) Offer to people you know (maybe you have a prospect list) 3) Offer to people you don't know 4) Have a follow-up plan Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com2023-02-1607 min7 Marketing Basics with Cindy ZFind Out How You Can Use SMS MarketingIn episode 24, Cindy reveals 5 steps to SMS marketing that you can put into play right now!1) Make sure your message is conversational2) Make sure you give something of value 3) Make sure it's a two-way conversation4) Give a CTA 5) Make sure you've got a system Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business o...2023-02-1608 min7 Marketing Basics with Cindy ZSwipe this Step-by-Step Process to Plan Your Next Marketing CampaignIn episode 23, Cindy reveals how to plan your next marketing campaign. Feel free to swipe our step-by-step process. (I used this twice already today!)-What are the top things people ask you when they are buying?-What are the top use cases or applications?-What are the top problems it solves?-What would someone use instead?-What are the top objections, the things that stop people from buying from you?-What is most misunderstood about your product/service?-What are competitors scared about when they see you coming?-What do...2023-01-1008 min7 Marketing Basics with Cindy ZGet this Bulletproof Outline to Host Your Next Webinar with EaseIn Episode 22, Cindy Z breaks down your bulletproof webinar (or online event) outline. Use these key tips to host your next webinar with ease. Also, be sure to grab your free PDF and gain even more key tips. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.c...2022-12-1508 min7 Marketing Basics with Cindy ZDiscover the Perfect Marketing Plan to Grow Your Business In Episode 21, Cindy Z gives you the perfect marketing plan to grow your business. Take these steps to get a head start on 2023 to gain more sales conversations! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-12-1408 min7 Marketing Basics with Cindy ZHow to Plan Your Next Webinar7-ish minutes of live marketing inspiration:) In Episode 22, Cindy Z goes over webinar planning step by step so that you can use it for yourself! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-12-1407 min7 Marketing Basics with Cindy ZCindy Z MLC live stream interviewI was honored to be part of this IBC Show Extra Bite!😎 Join now for this great talk with Cecilia Lavin of InEvent, and take some great tips for your digital marketing strategy. 2022-09-2313 min7 Marketing Basics with Cindy ZYour Checklist for a Successful Online Event/Webinar/Digital GatheringReady to become an expert at holding webinars? In Episode 18, Cindy Z shares the most important (but easy!) points for hosting successful online events. You can do this! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-08-1509 min7 Marketing Basics with Cindy ZJump Start Your Business with These Easy StepsAre you ready to jump start your business? In Episode 17, Cindy Z recaps the steps in her #1 selling book, 7 Marketing Basics, that can give your business the sales boost it needs. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-07-3106 min7 Marketing Basics with Cindy ZDiscover What To Do (& What To Avoid) in Online Training for Clients/Prospects/Sales RepsIn Episode 16, Cindy Z talks about how you can keep customers, prospects, and team members engaged in online training. Use these tips for closing sales, managing projects, and teaching new marketing tips!Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-07-1507 min7 Marketing Basics with Cindy ZDiscover the Top 3 Webinar Mistakes, and How to Streamline Your Emails Into Customer's InboxesIt's a 7 Marketing Basics Double Header! In episode 15, Cindy Z talks about the top 3 mistakes businesses make when they host webinars and how to avoid them. Then, at 7 mins 14 secs, Cindy talks about how to overcome the challenges of getting your emails into your customers' inboxes. You can watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.c...2022-06-1517 min7 Marketing Basics with Cindy ZFind out what The 7 Deadly Sins of Selling are with Wes SchaefferIn episode 14, Wes Schaeffer of The Sales Whisperer shares some of the 7 Deadly Sins of Selling on Cindy Z's St. Patrick's Day Facebook Live. You can get the 78-page guide and video series of the 7 Deadly Sins for free at thesaleswhisperer.com/7sinsWhen you buy the ebook Uncommon Results for 99¢ on Amazon, email a pic of your receipt to Cindy Z at hello@kokoroinc.com and she'll give you a free phone consult on sales and marketing.Connect with Wes Schaeffer: https://www.linkedin.com/in/thesaleswhispererConnect with Cindy Z: https://w...2022-04-1526 min7 Marketing Basics with Cindy ZUncommon Results: Cindy Z and Lindsey Ardmore Talk About Marketing Automation & The New Book They Co-AuthoredIn Episode 13, Cindy Z talks with her long-time friend Lindsey Ardmore of Star Tower Systems about growing her marketing automation agency, Kokoro Marketing; working in male-dominated industries; and what inspired her to create the 7 Marketing Basics. Lindsey Ardmore is an automation wizard and business strategist dedicated to the growth of female coaches and consultants. Cindy and Lindsey collaborated on the book Uncommon Results: Secrets & Strategies of High Performance Entrepreneurs. Uncommon Results was co-authored by 18 different entrepreneurs who share how they've grown and scaled their businesses. Get your copy of Uncommon Results here: https://www.amazon...2022-03-3124 min
Business Automation Secrets35: What’s in it for Me? with Cindy ZuelsdorfOn today’s episode we are very grateful to talk to Cindy Zuelsdorf. Cindy works in marketing and broadcasting, along with helping others reach their full potential in their marketing careers. Cindy got her start in guiding others, by writing down her day-by-day actions so that everyone can implement them. Cindy shares the importance of switching the to mindset of “What’s in it for me?” but from your clients’ point of view. Flipping this mindset allows the business to work on who it is for and what problems it can solve. Throu...2022-03-2222 min7 Marketing Basics with Cindy ZGet Cindy Z's Real-Life Secret Recipe for Promoting an Event Using Digital MarketingIn Episode 12, Cindy Z shares her secret recipe for helping a company that wanted to promote their event. You can watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBConnect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-03-1510 min7 Marketing Basics with Cindy ZDiscover Cindy Z's Tips for Live Videos on Social MediaIn Episode 11, Cindy Z talks about the three tips she always uses when going live on Facebook or another social media platform.Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfJoin the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBGet a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.comKokoro Marketing & Automation: https://kokoroinc.com 2022-02-1607 min7 Marketing Basics with Cindy ZThe Future for Female Entrepreneurs: A New Level Playing Field? Voice America's The Future of Now with Bonnie D. GrahamIn Episode 10, Cindy Z and her co-authors of The Female Entrepreneurs Playbook, Patricia Wooster, Tamra Andress, and Patty Rogers, talk with Bonnie D. Graham on the Voice America podcast, Technology Revolution: The Future of Now.Listen to and follow Voice America's The Future of Now podcast: https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-nowGet your copy of The Female Entrepreneur's Playbook on Amazon: https://www.amazon.com/Female-Entrepreneurs-Playbook-Strategies-Building-ebook/dp/B09B5DRT4H/Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfJoin the 7 Marketing Basics group on Facebook: https://bit.l...2022-01-1753 min7 Marketing Basics with Cindy ZCindy Z Talks About Her Career in Broadcast Media, Volunteering & the 7 Marketing Basics on the Sages Among Us PodcastIn Episode 9, Sages Among Us host Keith Porter talks to Cindy Z about her early years in Wisconsin, growing up with parents who worked in the broadcast industry, her career in technology, and what led her to write the 7 Marketing Basics.KVMR FM 89.5's Sages Among Us podcast: https://www.kvmr.org/podcasts/cindy-zuelsdorf-author-and-principal-kokoro-marketing/Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfJoin the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB2022-01-0330 min
The Sages Among UsCindy Zuelsdorf, Author, Founder of KoKoRo MarketingHost Keith Porter talks with Cindy Zuelsdorf, marketing professional, Founder of KoKoRo Marketing, and author. Video technology brought Cindy’s parents to Nevada County in the ‘80s, and after a couple of visits Cindy made it her home also. Marriage, a daughter, work at Sierra Mountain Coffee Roasters and Ensemble Designs preceded founding KoKoRo Marketing and writing 3 books on Marketing for small and medium-sized businesses. Her team now has many clients in the US and abroad, and her book, 7 Marketing Basics, is a number 1 seller in its category on Amazon. Cindy is very involved in the community, where she help...2021-12-2329 min7 Marketing Basics with Cindy ZCindy Z Talks About the 7 Marketing Basics with Bill Kenney on the Belly2Belly PodcastIn Episode 8, Bill Kenney of MeetROI.com talks to Cindy Z on the Belly2Belly podcast. Bill and Cindy are both trade show veterans, so they discuss how the 7 Marketing Basics can help companies make the most of their trade show appearances.Connect with Bill Kenney: https://www.linkedin.com/in/bkenney/Get Cindy Z's free Marketing Masterplan by texting BELLY to 1-530-203-5703.Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfJoin the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FBGet...2021-12-0139 min
Technology Revolution: The Future of NowThe Future for Female Entrepreneurs: A New Playing Field? Part 2The Buzz 1: “Entrepreneurship is the last refuge of the troublemaking individual.” (Natalie Clifford Barney) The Buzz 2: “You’re not in competition with other women. You’re in competition with everyone.” (Tina Fey) The Buzz 3: “The thing women have yet to learn is nobody gives you power. You just take it.” (Roseanne Barr) The Buzz 4: “Being a successful female entrepreneur is hard work and comes with a unique set of challenges.” (Female Entrepreneur's Playbook: Secret Strategies from 20+ Women for Building a Business You Love and Getting Paid for It) We’ll ask Cindy Zuelsdorf at Kokoro Marketing, Patricia Wooster at WoosterMedia, Tamra Andress at F.I.T...2021-11-2454 min7 Marketing Basics with Cindy Z7 Marketing Basics on the oGoing Fireside ChatIn Episode 7, Sanjay B. Dalal of oGoing interviews Cindy Z about her book and online learning course, 7 Marketing Basics, on oGoing's weekly Business of Marketing Fireside Chat. Cindy gives real-world examples of how the 7 Marketing Basics are used by companies to engage their prospects and close sales. Later in the episode, Cindy takes questions from the audience.oGoing: https://www.ogoing.comGet Cindy Z's free Marketing Masterplan by texting OGOING to 1-530-203-5703.In this episode, you'll find out more about:How to customize the 7 Marketing Basics for your businessWhy...2021-11-1552 min7 Marketing Basics with Cindy ZDo Less and Sell More: Cindy Z's Interview on KitPlus TVIn Episode 6, Cindy Z sits down with KitPlus TV to talk about how she developed the 7 Marketing Basics.KitPlus TV's YouTube channel: https://www.youtube.com/c/KITPLUSfromTVBAYGet Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.In this episode, you'll find out more about:How to work less hard and sell moreStreamline the buying steps for your customers so it's easier for them to buyHow online webinars and trainings can keep you in touch with customersHow to make webinars more engagingGet in touch with Cindy...2021-10-2812 minKitPlusWhat is openGear and where are we today with 4th gen OGX?In the show we are kicking off our openGear conversations with Bill Brounopoulos from Ross Video and Cindy Zuelsdorf where we look at OGX, 12Gb and IP solutions, control options and customer case studies.26th October 20212021-10-2609 min7 Marketing Basics with Cindy ZVoice America's The Future of Now: The Future for Female Entrepreneurs – Lower or Raise the Bar?In Episode 5, Cindy Z joined her co-authors Patricia Wooster, Lindsey Ardmore, and Tamra Andress on the Voice America podcast, Technology Revolution: The Future of Now. Host Bonnie D. Graham discussed their new book, The Female Entrepreneur's Playbook, with the panel.Listen to and follow Voice America's The Future of Now podcast: https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-nowGet your copy of The Female Entrepreneur's Playbook on Amazon: https://www.amazon.com/Female-Entrepreneurs-Playbook-Strategies-Building-ebook/dp/B09B5DRT4H/ Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorfJoin the 7 Marketing Basics g...2021-10-1356 min7 Marketing Basics with Cindy ZDo Less Marketing & Sell More - Cindy Z's Interview with SmallBizLady Melinda EmersonIn Episode 4, Cindy Z is interviewed by Melinda Emerson, the SmallBizLady, on her podcast, SmallBizChat.Connect with Melinda Emerson: https://www.linkedin.com/in/melindaemersonListen to and follow Melinda's podcast, SmallBizChat: https://succeedasyourownboss.com/sbcpodcastGet Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.Listen to this episode to learn:The top marketing tips in Cindy Z's book, 7 Marketing BasicsWhy you should use marketing automationBest social media practicesHard lessons Cindy has learned in her entrepreneurial careerGet in touch with Cindy Z: https://www...2021-09-2928 minTechnology Revolution: The Future of NowThe Future for Female Entrepreneurs – Lower or Raise the Bar?The Buzz 1: “There is no royal flower-strewn path to success. And if there is, I have not found it, for if I have accomplished anything in life it is because I have been willing to work hard.” (Madam C.J. Walker (1867 –1919), America’s first female entrepreneur millionaire) The Buzz 2: “You’re not in competition with other women. You’re in competition with everyone.” (Tina Fey, actress, comedian, writer, producer, playwright) The Buzz 3: “The thing women have yet to learn is nobody gives you power. You just take it.” (Roseanne Barr, actress, comedian, writer, producer) The Buzz 4: “Entrepreneurship is the last refuge of the troublem...2021-09-1554 min
The SmallBizChat with Melinda EmersonDo Less Marketing and Sell More with Cindy ZuelsdorfIn this episode, Melinda Emerson and guest Cindy Zuelsdorf discuss effective marketing strategies for small businesses. They delve into the importance of niche marketing, the role of social media, and common marketing mistakes. Cindy introduces her book, "7 Marketing Basics", shares her top strategies, and recounts success stories from her clients. They wrap up with business wisdom and valuable resources.
(0:00) Introduction and book giveaway announcement by Melinda Emerson
(1:26) Discussion on today's topic: Effective marketing strategies for small businesses
(2:27) Introduction of guest, Cindy Zuelsdorf and her entrepreneurship journey
(6:15) The importance of focusing on key areas and niche marketing in small businesses
(10:31) Role...2021-08-1828 min7 Marketing Basics with Cindy ZGet Behind-the-Scenes Tips for Using Online Events to Connect with CustomersIn Episode 3, Cindy Z hosted a training session and shared behind-the-scenes tips for using online events to connect with customers, provide value, and help prospects take the next step in the buying process. Watch video of this event: https://kokoroinc.com/live-training-hosting-webinars-online-events/Get the free bonus Tech Essentials PDF that shows you how to hold a webinar like a total pro! https://kokoroinc.com/webinar-tech-essentials-pdf-sign-up/Listen to this episode to learn: How to choose between a webinar or meeting. How to get people to attend. How to use Zoom breakout rooms – have different topics/speak...2021-08-0332 minKitPlusMedia Technology News from KitPlus this week.In the news this week we report on an integration between the GB Labs’ storage platforms and the Archiware P5 data management solution, Magewell announce its new Cloud multi-device management software and Mo-Sys Engineering launch its new ‘Onset VP Services office’ based in Los Angeles. Julian from Papertown show how they quickly and accurately created an ambitious virtual production project featuring a passenger plane in a hangar, ANI turns to LiveU to enhance its live newsgathering capabilities and PlayBox Technology UK has published the results its recent research into viewing habits.Entries are open for the annu...2021-08-0213 min7 Marketing Basics with Cindy ZTrade Shows: Getting Back to Live with Cindy Z & Jefferson DavisThinking about doing in-person trade shows again? Cindy Z talks to Jefferson Davis about getting ROI out of each show you attend. You'll discover:Shows and events 2.0… are we going smaller, different?Should we do the same ol' same ol'... or change it up for the future?What makes trade shows successful?Are we still going to spend 1/3+ of our marketing budget on shows?Should we measure things differently?And don't miss: The number one thing you can do to ensure you get ROI out of your show!Get in touch with Cindy Z: https://www.linkedin.co...2021-07-2736 min7 Marketing Basics with Cindy ZDiscover How to Avoid the Spam Filter and Make Sure People Get Your Emails!How do you know if sales prospects are receiving your emails? Cindy Z and email deliverability expert Adrian Savage talk about the top ways to keep your emails out of the SPAM folder. This episode has so much useful info that you'll want to listen to it more than once! Check out the FREE book offer from Cindy Z at the beginning of the ep...Follow Cindy Z on Facebook: https://www.facebook.com/therealcindyzuelsdorfFollow Adrian Savage on Facebook: https://www.facebook.com/adrian.savageJoin the 7 Marketing Basics group on Facebook: https...2021-07-1941 min
Belly2BellyMarketing How to Move the Needle with Cindy ZuelsdorfMarketing...How to Move the Needle, Cindy Zuelsdorf, founding partner, Kokoro Marketing and author of 7 Marketing Basics (https://www.amazon.com/Marketing-Basics-Less-Sell-More/dp/B08HTL1H8V)ContactCindy Zuelsdorf, cindy@kokoroinc.comBill Kenney, bill@meetroi.comText the word “belly” to 1 530 203 5703 to get Cindy Z’s Marketing Master Plan, a fabulous free resource for you . Dig into the PDF for 7 minutes and discover exactly what step to take next in your business.2021-07-0638 min
Rex showMarketing for your Businesswe talk Marketing Basics with Cindy Zuelsdorf and her #1 Amazon Book , 7 Marketing Basics . are you afraid of Recording Video , Do you use automation tools . 2020-10-1205 min
Red Beard Radio with Brian Keith#38: How to Grow Your Revenue During Uncertain Times | Cindy ZuelsdorfCindy Zuelsdorf (literally) grew up in one of the highest pressure business environments - broadcast television. In an industry fueled by high-touch, face-to-face relationships, she cut her teeth selling tech to companies ranging from NBC to NASA. After decades learning things the old-school way, Cindy discovered sales and marketing automation and began using new systems for repeatability and success. Fast forward to the present, Cindy - via her agency, Kokoro - helps small businesses across a baffling spread of verticals do the same. Their specialty lies in the rare skill of taking scattered technical platforms and transforming them into a c...2020-05-1920 min
FixYourFunnel Interview SeriesThe Importance of Understanding Your Client in Sales and Marketing with Cindy ZuelsdorfRyan Chapman discusses some of the rules of marketing with Cindy Zuelsdorf. They explain why understanding your client on a personal level and establishing that relationship is integral to success in sales and marketing.2020-03-1200 min
Broadcast Beat - Producer of NAB Show LIVE2014 NAB Show: Ensemble Designs' Cindy Zuelsdorf, Marketing CzarCindy Zuelsdorf, Marketing Czar of Ensemble Designs chats about the BrightEye NXT compact router at the 2014 NAB Show.Subscribe to Broadcast Beat - Producer of NAB Show LIVE on Soundwise2014-04-1104 min