Shows
Marketing Duo Podcast32 | Social Media + Search Marketing Updates: What You Actually Need to KnowThis week on the Marketing Duo Podcast, Cinthia Pacheco of Digital Bloom IQ and Jen Vazquez of Jen Vazquez Media are spilling the latest updates from Pinterest, LinkedIn, Meta, Instagram, Threads, and YouTube—and how they impact your marketing.We’ll share what’s worth your attention, what’s just noise, and how to turn these changes into an actionable content plan for your business. Perfect for ambitious female founders who want to stay ahead without burning out.Shownotes:The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthi...2025-08-1435 min
Digitally OverwhelmedMental Health for Women Entrepreneurs with Cara SteinmannIn this deeply honest and refreshing episode, Cinthia welcomes back friend and returning guest Kara Steinmann, founder of Ravel Collective, for a vulnerable conversation about mental health and entrepreneurship—especially for women founders. Kara shares her personal journey with anxiety, depression, and navigating the dark place—plus how those experiences led her to pivot her work, deepen her mission, and create communities that prioritize mental wellbeing over constant productivity. Together, Cinthia and Kara explore: The under-discussed intersection of mental health and building a business Why slowing down is often the...2025-08-0853 minMarketing Duo Podcast31 | Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)Would you give up Canva or Tailwind? Choose a viral pin or 1,000 subscribers? This playful, honest episode of the Marketing Duo Podcast is a “Would You Rather” showdown between Pinterest expert Jen Vazquez and SEO pro Cinthia Pacheco. They reveal what really matters when scaling your business—spoiler: it’s not going viral!Tune in for smart strategy, lots of laughs, and clear marketing takeaways you can use today.SHOWNOTES: https://jenvazquez.com/do-you-really-need-to-be-an-influencer-to-grow-your-business/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhou...2025-08-0739 minMarketing Duo Podcast30 | Is It Time to Invest in SEO or Pinterest? How to Know What Comes FirstIs now the right time to outsource your SEO or Pinterest? In this episode of the Marketing Duo Podcast, Cinthia (Digital Bloom IQ) and Jen (Jen Vazquez Media) tackle the big timing question—and the answer may surprise you. We talk about budgets, blogs, mindset, and how different business models need different strategies. Whether you’re DIY-ing or ready to hire help, this convo is full of actionable advice to move your business forward.Shownotes + Links: https://jenvazquez.com/is-it-time-to-invest-in-seo-or-pinterest-how-to-know-what-comes-first/The Marketing Duo Podcast is hosted by Jen Vazquez and Cint...2025-08-0130 minDigitally OverwhelmedGetting help in your small business by Sarah NokedAfter my previous episode with Paul Jarvis, I’ve been thinking a lot about what it means to grow and transform in business. The thing that makes it so confusing is that it’s actually super unique to everyone and that’s why it can be tricky thing to come by, especially when you are thinking of hiring someone to help you in your business. In this episode, I get to talk to Sarah Noked, who owns a Online Business Management Agency, helping her clients systematize and improve the backend of their businesses. During this interview we talk a...2025-08-0129 minDigitally OverwhelmedWhat is the search console? (encore)The search console is one of the most important tools you want to get familiar with when it comes to your SEO. Plus, it's free! In this episode, I break down what it is and how to start using it. Website Links: More SEO resources + podcast episodes here: https://digitalbloomiq.com/ Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com...2025-07-2507 minMarketing Duo Podcast29 | Do You Need to Be a Workaholic to Succeed in Business? Honest Insights from Two Female FoundersCynthia and Jen break down the myth that success requires being a workaholic. In this candid episode, they share real stories from their business journeys, the importance of systems, creating lifestyle-first businesses, and how to escape the burnout trap. Whether you're just starting out or deep in the grind, this episode offers practical advice to find balance and build sustainably.Shownotes: https://jenvazquez.com/do-you-need-to-be-a-workaholic-to-succeed-in-business/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing...2025-07-2436 minDigitally OverwhelmedEmbracing your needy with Mara Glatzel (encore)/ep.330I love finding other inspiring women podcasters and Mara Glatzel is one of them. I happened to find her podcast (Needy - https://itunes.apple.com/gb/podcast/needy/id1389278344?mt=2) and immediately connected with her work. In this episode we talk about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business. Mara's links: Podcast: www.theneedypodcast.comCycle: maraglatzel.com...2025-07-1843 minMarketing Duo Podcast28 | Do You Really Need to Be an Influencer to Grow Your Business?Do you need to become an influencer to grow your business online? In this honest episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco share two different perspectives on using video, choosing the right marketing platforms, and staying consistent—without burnout. Whether you're camera-shy, introverted, or just tired of Reels pressure, this one’s for you. Let’s talk strategy, simplicity, and what actually works for growing your brand.Shownotes: https://jenvazquez.com/do-you-really-need-to-be-an-influencer-to-grow-your-business/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pachec...2025-07-1631 minDigitally OverwhelmedHow long should my blog post be? / ep329This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan...2025-07-1118 minMarketing Duo Podcast27 | When Business Doesn’t Go to Plan (And That’s a Good Thing)In this episode of the Marketing Duo Podcast, co-hosts Jen Vazquez of @jenvazquezmedia and Cinthia Pacheco of @digitalbloomiq get vulnerable about the messy (and magical) reality of pivoting in business. From leaving corporate jobs to building dream teams and balancing motherhood, they share how listening to their gut—even when it’s scary—led to some of their biggest breakthroughs.Tune in for real talk, powerful takeaways, and the reminder that pivoting might be the best thing you ever do.Shownotes: The Marketing Duo Podcast is hosted by Jen V...2025-07-0822 minDigitally OverwhelmedSmall is the new big with Paul Jarvis(encore)This is a great time of year to reflect and actually FEEL your business. What are you working towards? What are your big goals? During this episode with Paul Jarvis, we get into how to question growth and start thinking about impact instead. We also talk about how to define your own success and understand your enough. This episode is for you if you are feeling lost about your north and want to align yourself back to what is right for you and your business. Paul Jarvis is the author of Company of one: why...2025-07-0435 minMarketing Duo Podcast26 | AI in Action: Real-Life Uses That Go Way Beyond Content CreationIn this refreshingly honest episode, Cynthia and Jen share how they use AI in everyday life and business—from preparing for tough conversations to planning events and optimizing SEO. Discover how AI can save you time, reduce stress, and elevate your creative flow.Shownotes:The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest trends to help you ...2025-07-0116 minMarketing Duo Podcast25 | Why Doing It Messy Could Be the Best Marketing Strategy for Your Business GrowthIn this episode of the Marketing Duo Podcast, hosts Jen Vazquez of Jen Vazquez Media and Cinthia Pacheco of Digital Bloom IQ dive deep into the power of doing things messy in business. They share real-life examples of how embracing imperfect action helped them launch this podcast and start building a new program—all while running full-time marketing agencies. Topics include perfectionism, collaboration, audience building, pre-selling offers, mindset shifts for female entrepreneurs, and how to start making progress without waiting for perfect timing. Tune in for actionable tips, laughs, and honest conversations from two marketing pros who’ve been ther...2025-06-2932 minDigitally OverwhelmedSEO Tips for Beginners(encore)I love teaching about SEO! Here are three beginner tips for doing SEO (without the overwhelm!). Get more information about the Traffic Boost Email course here: https://digitalbloomiq.com/traffic-boost Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo-tips-for-beginners Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast a...2025-06-2725 minDigitally OverwhelmedScaling your business with Courtney Chaal (encore)It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Chaal is one of those people for me. She runs the Rule Breaker’s club, where she teaches women how to package and sell their brilliance. In this interview with Courtney, we talk about some keys to scaling your business, why it’s important to step out of the solopreneur mindset, and how to motivate yourself to get things done. We also get into how she uses data to impr...2025-06-2031 minMarketing Duo Podcast24 | YouTube vs. Podcasting: The Real Truth About Which One Grows Your Business FasterCan’t decide between YouTube and podcasting? In this episode, Jen and Cynthia explain why the best choice is often both—and how to do it without adding more stress to your plate. Whether you’re camera shy or already recording content, this episode is full of tactical advice to help you repurpose smarter and show up in more places.Shownotes: https://jenvazquez.com/youtube-vs-podcasting/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with S...2025-06-2024 minDigitally OverwhelmedLocal vs. Web Based SEO (encore)If you are a business that focuses on attracting clients who are close to you geographically, this episode is for you. I talk about the difference between doing Local SEO vs. Global (or Web Based) SEO. Website Links: Full episode shownotes for this episode: http://digitalbloomiq.com/seo/localseo Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan ...2025-06-1325 minDigitally OverwhelmedBiggest SEO Mistakes when Migrating Your Site (encore)In this episode of the Digitally Overwhelmed podcast I talk about the top mistakes you need to avoid and how to plan for your site migration. I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites. Here are a few: - 30% drop in site traffic over 3 months - Data gaps (o no data) in their Google Analytics - 404 errors across their entire site that wreak havoc Making sure you have a solid migration plan in place BEFORE migrating you...2025-06-0618 minMarketing Duo Podcast23 | Why Imperfect Action is the Secret to Podcast and YouTube SuccessIn this raw and honest episode, we unpack the power of imperfect action in podcasting, YouTube, and business. From deleted videos to misaligned guests, learn how embracing the messy middle can lead to growth, authenticity, and unexpected success.Shownotes:The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest trends to help you grow your business without...2025-06-0325 minDigitally OverwhelmedHow to use your keywords correctly (encore)Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More info...2025-05-3015 minDigitally OverwhelmedDiscovering your one business vision with Mike Michalowicz (encore)This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things). Sometimes when it comes to “serious” topics like doing the finances in our business, it can be hard to find resources and frameworks that are motivating to follow. And all of Mike’s books do exactly that: the inspire you to take action, but also give you some clear rules to follow. In this co...2025-05-2335 minMarketing Duo Podcast22 | How to Hire Your First VA: A Game-Changing Guide for Coaches, Creatives & Online EntrepreneursIn this episode, Cynthia and Jen reveal everything you need to know about hiring your first VA. From how to afford one, what to delegate, and how to train efficiently — to real-life examples that prove it’s never too early to hire help.Shownotes: https://jenvazquez.com/how-to-hire-your-first-va/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest tren...2025-05-2018 minDigitally OverwhelmedWeb Dev vs. Web Designer vs. SEO (encore)This is such a good question and one that I took for granted in many ways, since I’ve seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might have someone who is a Web Developer/Web Designer hybrid. Or a Web Developer who also has SEO skills. There can definitely be cross over between each of these roles. Also, you might have someone who is a...2025-05-1633 minDigitally OverwhelmedSEO strategies for older websites (3+ years old)Last week I did a post on how to start doing SEO on a new site and this week I’m juxtaposing that blog post with this one: doing SEO on older sites (3+ years old). Although all sites have a specific amount of time they’ve been online, when I mention age here, also take into account how intentional you’ve been with your blog writing and SEO. Have you specifically picked and used new keywords? Have you looked at your Google Analytics data? Have you thought about the experience you want people to have when t...2025-05-0935 minMarketing Duo Podcast21 | How AI and Vibe Marketing Are Changing the Future of BusinessIn this Marketing Duo Podcast episode, Jen and Cinthia explore how AI is transforming marketing. Learn about vibe marketing, voice-to-launch tools, Amazon’s Buy for Me feature, and why AI is the shortcut for your next big business breakthrough.Shownotes: https://jenvazquez.com/how-ai-and-vibe-marketing-are-changing-the-future-of-business/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest trends to help you ...2025-05-0324 minDigitally OverwhelmedSEO strategies for new sites (1-3 year old)/ ep.319 (encore)I’m writing this on a cool fall morning. I was reflecting how these transition months feel strange to me, like my body is out of place, trying to adjust to the shift of temperature. Getting out of bed feels different and overall it’s just a different reality. Maybe that “awkward” feeling is something that also happens when you are first trying to work on your website traffic. Sometimes things can feel off at the beginning and you keep wondering what you are doing wrong. You aren’t doing anything wrong my friends! This is all par...2025-05-0231 minDigitally OverwhelmedHow to build a referral system with Lauren Pawell (encore)When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system. During this interview we talk about: How she got started into referral marketing Results from her referral system Where to get referrals and starting to build that process Quality vs. quantity of contacts Lauren’s Links: https://www.bixamedia.com/ Mor...2025-04-2533 minMarketing Duo Podcast20 | 6 Must-Read Business Books Every Entrepreneur Should Own in 2025Jen and Cynthia share their top 6 books every business owner should read. From marketing masterplans to mindset breakthroughs, this quick episode is packed with actionable insights that could transform your business.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest trends to help you grow your business without the overwhelm. 💡 Tell Us...2025-04-2416 minDigitally OverwhelmedWhat is an SEO Audit?The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words “SEO” can’t fully encompass everything it means to me and part of me wishes I could just invent new words for Search Marketing. In my humble opinion, doing an audit or assessment is the first step of any successful SEO adventure because you can’t make any progress toward your goals if you don’t know where you currently stand. Awareness is the first...2025-04-1824 minMarketing Duo Podcast19 | DIY vs. Done-For-You: How to Decide What to Outsource in Your BusinessIn this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco talk about one of the most common questions business owners face: Should I DIY this or outsource it? Learn how to make smart, intentional choices when it comes to your time, money, and team. Keywords: DIY vs outsourcing, digital marketing, done-for-you services, small business strategy, SEO, Pinterest, podcast for female entrepreneursThe Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing...2025-04-1725 minDigitally OverwhelmedSlowing down for better results with Kerri Twig (encore)It is immediately apparent when you talk to someone who is very passionate about what they do. Well, Kerri is one of those people. I jived with Kerri from the start because she is so grounded on how to show up on LinkedIn in a way that doesn’t feel spammy or cookie cutter (which reminded me so much of my own style with SEO). Books & Resources Mentioned in the Podcast: The Artist’s Way - Julia Cameron : https://juliacameronlive.com/the-artists-way/ Sara Silecky More about Kerri: I he...2025-04-1125 minMarketing Duo Podcast18 | Fun Marketing News: Why AI-Optimized Content is the Future of Marketing (And How to Start Now)In this episode of the Marketing Duo Podcast, Jen and Cinthia talk all things AIO—aka AI-Optimized content. Learn what it is, why it matters, and how to start using AI tools like ChatGPT, Google Gemini, and Microsoft’s AI ad technology to power up your content marketing in 2025. Discover why AI is the future—and how to keep your business ahead of the curve.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinter...2025-04-1022 minDigitally OverwhelmedPinterest Marketing for Book Promotion with Debbie GonzalezIn this conversation, Debbie Gonzales shares her expertise on using Pinterest as a powerful marketing tool for authors. She discusses how Pinterest functions as a visual search engine, the importance of pre-publication marketing, and the evergreen nature of content on the platform. Debbie emphasizes the need for authors to identify themes in their books to effectively market them on Pinterest, and she shares her personal journey into Pinterest marketing, highlighting the long-term benefits of consistent content creation. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/debbie-gonzalez 2025-04-0429 minMarketing Duo Podcast17 | AI vs SEO: Why Your Website Still Matters in the Age of Artificial IntelligenceIn this episode, Cynthia and Jen unpack the growing myth that AI will replace SEO. From why your website still matters to how to use AI responsibly in your content strategy, this conversation is packed with expert insights, real-world examples, and practical advice for service-based business owners navigating marketing in the AI era.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights...2025-04-0321 minDigitally OverwhelmedInstagram SEO with Molly Cahill (encore) / ep314In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also talk about customer journey convo, and how to understand your Instagram metrics. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/molly-cahill Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training he...2025-03-2833 minDigitally OverwhelmedSEO and AI (March 2025 update) / ep313In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the evolving landscape of AI and SEO in digital marketing. She emphasizes the complementary relationship between AI and SEO, highlighting the importance of a solid SEO foundation for effective AI optimization. Cinthia shares insights on how her agency is integrating AI into their marketing strategies, including the development of custom AI assistants for clients. She also hints at expanding services beyond traditional marketing and announces an upcoming training session focused on AI optimization. Website Links: Full episode shownotes for...2025-03-2115 minMarketing Duo Podcast16 | Fun Marketing News: Pinterest's Record-Breaking Q4 2024 And What It Means for Your BusinessIn this episode of the Marketing Duo Podcast, Cynthia and Jen dive into Pinterest’s record-breaking Q4 2024 performance. They break down the revenue growth, user engagement, and why it matters for your business. Tune in for insights on how to leverage Pinterest’s momentum for long-term growth.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest trends to help you...2025-03-1815 minMarketing Duo Podcast15 | The 5th Week Miracle: How to Create More Space, Focus, and Freedom in Your Business🎙️ The 5th Week Miracle: A Hidden Productivity Secret for 2025What if your calendar already had built-in breaks—without losing productivity? That’s exactly what the 5th Week Miracle is all about!In this episode of the Marketing Duo Podcast, hosts Jen Vazquez and Cinthia Pacheco reveal a game-changing scheduling strategy that allows entrepreneurs to: ✅ Avoid burnout and stress ✅ Stay ahead by pre-scheduling buffer weeks ✅ Have guilt-free time off for creativity, planning, or restLearn how to block your 5th weeks, why this method works, and how to use this extra week to scale your...2025-02-2019 minMarketing Duo Podcast14 | The Power of Experimentation in Marketing: Lessons from Real-Life TestsIn this episode, we dive into the importance of marketing experimentation and share a bold Instagram Reels test that resulted in a 1,378% increase in engagement! Learn why short-form content works, why hacks don’t last, and how tools like RecurPost can streamline your strategy. Plus, hear real insights on adapting to social media changes and creating sustainable marketing habits.Check Out RecurPost.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing wi...2025-02-1330 minMarketing Duo Podcast13 | Fun Marketing News January 2025: How to Show Up in AI Search & Stay Ahead in 2025AI-powered search is shaking up marketing—so how do you show up in AI-generated results? In this episode, Jen and Cinthia dive into the biggest AI & SEO trends for 2025, how businesses can optimize for AI-driven search engines, and the best tools to save time and boost visibility. Plus, a deep dive into Google’s new Notebook LM tool, OpenAI’s latest investment in AI, and how to balance automation with authenticity in your marketing.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female servic...2025-02-0629 min
Marketing Duo Podcast12 | How to Find Your Online Biz Bestie Cheerleader: Stay Motivated and Grow Your BusinessIn this episode of the Marketing Duo Podcast, Jen and Cinthia dive into the value of finding your online business bestie. Learn why having a peer who understands your entrepreneurial journey is crucial, how to connect with the right person, and tips for creating a relationship that uplifts and inspires.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest...2025-01-2825 min
Marketing Duo Podcast11 | Planning, Visioning, and Goals – Oh My! Setting Your Business Up for Success in 2025In this episode of the Marketing Duo Podcast, Jen and Cynthia dive into how small business owners can navigate the challenges of 2025, from balancing content creation to refining workflows. Learn about repurposing content, leveraging email marketing, and strategies for managing your time like a pro. Perfect for ambitious entrepreneurs seeking actionable advice to scale their businesses.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode...2025-01-2134 min
Marketing Duo Podcast10 | Year in Review 2024 + 2025 GoalsBalancing creativity and productivity is a challenge for many entrepreneurs. In this episode, Jen Vazquez and Cinthia Pacheco share practical strategies for optimizing your calendar, nurturing creativity, and streamlining your marketing efforts. Learn how to work smarter, not harder, and find joy in your business. Tune in for actionable advice and inspiring insights tailored for female founders and small business owners.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing...2025-01-1435 min
Marketing Duo Podcast9 | Filling Your Creative Cup – A Guide for EntrepreneursOn this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco discuss the importance of refilling your creative cup. Discover practical self-care rituals, mindful practices, and strategies to prevent burnout and maintain work-life balance. Perfect for entrepreneurs looking to spark creativity and stay motivated while building their business.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest...2025-01-0730 min
Marketing Duo Podcast8 | Taking Time Off as a Solopreneur: Strategies for Balance and Burnout PreventionTaking time off as a solopreneur might seem daunting, but it’s essential for long-term success. In this episode, Jen and Cynthia discuss actionable strategies to help solopreneurs avoid burnout and create a sustainable work-life rhythm. Learn how to plan your time, prioritize rest, and embrace flexibility.Shownotes: https://jenvazquezcoach.com/taking-time-off/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry in...2025-01-0129 min
Marketing Duo Podcast7 | How to Repurpose Content for Maximum Business SuccessIn this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco dive into the magic of repurposing content. From saving time to amplifying your reach, they share actionable workflows, favorite tools like RecurPost and Canva, and mindset tips to keep your marketing consistent. If you're ready to simplify content creation while maximizing results, this episode is for you.Shownotes: https://jenvazquezcoach.com/md-7/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing...2024-12-2434 min
Marketing Duo Podcast6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss In this episode, we’re covering all the marketing news you need to know: OpenAI’s Massive Funding Pinterest Inclusion Fund Pinterest’s New Features Tailwind Pin Scheduler Creative Marketing Summit 2025🎧 Links Mentioned: https://jenvazquezcoach.com/md-6/The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their marketing with SEO, Pinterest, and content strategies. Each episode dives into actionable tips, industry insights, and the latest trends to help yo...2024-12-1718 min
Marketing Duo Podcast5 | How to Find Your Online Business Bestie: Build Connections, Support, and SuccessEntrepreneurship can be a wild ride—highs, lows, and everything in between. That’s why having an online business bestie isn’t just nice—it’s essential. In this episode of The Marketing Duo podcast, Cinthia and I break down how finding the right business buddy can transform your entrepreneurial journey. Whether it’s venting, brainstorming, or accountability, the right person can make all the difference.The Marketing Duo Podcast is hosted by Jen Vazquez and Cinthia Pacheco, two powerhouse marketers helping female service providers simplify and scale their market...2024-12-1024 min
Marketing Duo Podcast4 | Repurposing Content for Online Business SuccessIn this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco unpack the art of content repurposing for online business success. Learn how to work smarter, not harder, with practical workflows, must-have tools, and mindset shifts to save time and maximize your impact. Whether you're a seasoned entrepreneur or just starting out, this episode will help you make the most of your content across platforms.https://jenvazquezcoach.comhttps://digitalbloomiq.comTailwindRecurposCanvaThe Marketing Duo Podcast is hosted by Jen...2024-12-0330 min
Marketing Duo Podcast3 | Embracing Simplicity in Creativity: Why You Don't Have to Reinvent the WheelIn this episode of Marketing Duo Podcast, Jen and Cinthia debunk the myth that constant creativity is the key to marketing success. Discover why you don’t need to reinvent the wheel to make an impact and how embracing simplicity can lead to powerful results. From using repetition with a purpose to leveraging AI tools and repurposing content, this episode is packed with tips to help you amplify your message without overcomplicating your process. Tune in to learn how creativity thrives through consistency!The Marketing Duo Podcast is hosted by Jen Vazquez and ...2024-12-0213 min
Marketing Duo Podcast2 | Fun Digital Marketing News: Google is no longer removing cookies, Google core algorithm update August 2024 In this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco unpack the latest in digital marketing news. They explore Google's decision to delay removing cookies, the August 2024 Google core algorithm update, and what these changes mean for marketers. From SEO insights to privacy debates, they break down the need-to-know details with a fun, approachable vibe. Tune in to stay ahead of the curve and learn how to adapt to these shifts with actionable strategies!https://digitalbloomiq.comhttps://jenvazquezcoach.comThe Marketing Duo Podcast is hosted by J...2024-12-0222 min
Marketing Duo Podcast1 | Why We Started A New PodcastWelcome to Marketing Duo Podcast: Collaborative Insights for Female Founders. In the debut episode of the Marketing Duo Podcast, Cynthia Pacheco and Jen Vazquez, experts in SEO and Pinterest marketing, introduce their new venture aimed at empowering female entrepreneurs. They discuss the importance of collaboration for business growth, the challenges of work-life balance, and offer actionable marketing strategies. The hosts delve into mindset shifts, the use of hashtags, continuous testing, and evolving marketing tools. Join Cynthia and Jen as they share their journey, vision for the podcast, and provide practical tips to help you scale your business....2024-12-0211 minDigitally OverwhelmedHow to use your keywords correctly on your website (encore) / ep312Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan 2024-11-1515 minDigitally OverwhelmedHow to get ranked in Google maps (encore) / ep311In this episode, host Cinthia Pacheco discusses how therapists and counselors can enhance their digital presence, particularly through Google Maps and local SEO. She emphasizes the importance of a strong Google Business Profile, maintaining NAP consistency, and actively managing ratings and reviews to improve visibility and attract clients. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/get-ranked-google-maps Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO...2024-11-0830 minDigitally OverwhelmedExperience, Expertise, Authoritativeness, Trustworthiness (or EEAT) / ep310In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life). Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90day...2024-11-0136 minDigitally OverwhelmedShould local businesses do website SEO? (encore) / ep309In this episode we dive into what it means to do SEO for local businesses, emphasizing the importance of understanding individual business needs, marketing styles, and audience engagement. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/local-seo-website Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the po...2024-10-2521 minDigitally OverwhelmedIn A Water Boil: Fear and Business (encore) / ep308In this episode of the Digitally Overwhelmed podcast, Cinthia explores the theme of fear in entrepreneurship. She shares her unique experience of recording the episode while waiting for water to boil, using this metaphor to discuss how fear can take over business decisions. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/fear-and-business Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training he...2024-10-1819 minDigitally OverwhelmedWriting for SEO with your brand voice / ep307In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco discusses the intricacies of writing for SEO, emphasizing the differences between personal writing and content aimed at attracting website traffic. She normalizes the discomfort that comes with learning SEO writing and encourages listeners to approach it with curiosity. Cinthia highlights the importance of understanding keywords, creating valuable content for readers, and balancing personal voice with SEO requirements. She also touches on the evolving relationship between creativity and SEO, suggesting that over time, the two can harmoniously coexist. Website Links: Full episode shownotes for t...2024-10-1118 minDigitally OverwhelmedSEO Best Practices for Migrating a website (Behind the scenes) / ep306Taking you behind the scenes of the SEO Seasons Society where I walk through website migration best practices for SEO. This is a snippet of one of our demo call where we talk about canonical issues, content management, and keyword optimization. More information about the SEO Seasons Society here: https://courses.digitalbloomiq.com/seo-seasons-society Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-migration-best-practices Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : her...2024-10-0412 minDigitally OverwhelmedAre redirects bad for SEO? (encore) / ep305In this episode Cinthia discusses the complexities of redirects in SEO. She explains the importance of using redirects thoughtfully to enhance user experience and maintain website rankings. The episode covers different types of redirects, best practices for implementation, and the significance of monitoring their effects on page rank. To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting-list More information about the SEO course itself here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Website Links: Full episode shownotes for thi...2024-09-2720 minDigitally OverwhelmedBehind the scenes of the SEO Course / ep304I’m so excited to be taking you behind the scenes of the Homegrown Traffic SEO course. In this episode I’m going to be sharing a few different snippets from the different modules for you to get a taste of the SEO course is like. To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting-list More information about the SEO course itself here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Website Links: Full episode shownotes for this episode: https://digital...2024-09-2023 minDigitally OverwhelmedWebsite Structure (and how it helps you rank) (encore) / ep303In this episode, Cinthia discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-structure Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar trai...2024-09-1326 minDigitally OverwhelmedHow to learn from your competition data (encore) / ep302In this episode, Cinthia discusses how to learn from your competition data, specifically in relation to SEO competitive data. She emphasizes the importance of understanding your keywords and getting awareness of where you're ranking and getting traffic from. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/learn-from-seo-competitor-data Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: http...2024-09-0626 minDigitally OverwhelmedUsing Debt as a Tool for Business Growth with Danielle Hendon / ep301In this conversation, Cinthia interviews Danielle Hayden, a fractional CFO, about money management and financial mindset for women-owned businesses. They discuss the importance of continually learning and seeking support in managing finances, as well as common mindset issues that women face. We can’t wait for you to listen to this incredible episode! Danielle’s links: Website: https://4cornerscfo.com/ LinkedIn: https://www.linkedin.com/in/danielle-hendon/ Instagram: https://www.instagram.com/4cornerscfo/ Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod...2024-08-3035 minDigitally OverwhelmedMom Update: SEO agency growth, the 2s, and building my teamIn this episode, Cinthia celebrates the 300th episode of her podcast and reflects on her journey as a podcaster and a mom. She shares updates on her daughter's growth and development, her experience navigating motherhood and business, and how things have evolved over time. Information about the Mom Biz Mastermind 2024 here: https://courses.digitalbloomiq.com/mom-biz-mastermind-2024 Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/mom-update-august-2024 Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bir...2024-08-2320 minDigitally OverwhelmedWhen you don’t like your keywords (encore) / ep299In this episode, Cinthia discusses what to do when you don't like your SEO keywords. She reassures listeners that it's normal to feel this way and provides tips for handling this situation. We hope this helps keep you motivated and consistent with your SEO efforts. More information about SEO Holiday Prep Workshop here: https://courses.digitalbloomiq.com/seo-holiday-prep-workshop/ Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/dont-like-my-keywords Get email updates on all podcast episodes (+ SEO tips, behind the...2024-08-1623 minDigitally OverwhelmedKeywords and Branding with Calvina Nguyen / ep298In this conversation, Cinthia and Calvina discuss the importance of keywords in branding and SEO. They explain how keywords help businesses get seen and connect with their target audience. They also discuss the different types of keywords, including transactional and informational keywords, and how they can be used to attract and retain clients. Lots of great tidbits and actionable advice in this episode! More information about Calvina here: https://www.instagram.com/yourbrandspark/ and here: https://yourbrandspark.com/socials Website Links: Full episode shownotes for this episode: ht...2024-08-0938 minDigitally OverwhelmedSEO Demo Call - SEO Seasons Society Behind the Scenes / ep297Welcome the behind the scenes SEO Seasons Society demo call! In this call I take you behind the scenes in my SEO membership and you see exactly how our monthly demo calls go down. We cover keyword research, SEO tool errors and a few other things. Enjoy! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/seo-demo-call-july24 Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Pla...2024-08-0223 minDigitally OverwhelmedReflections on the first Ravel Retreat / ep296In this episode, I share my experience at the Ravel Retreat and the importance of finding spaces for personal exploration and reflection. The retreat provided a safe and open space for conversations about business and lifestyle goals, and we were all able to support and learn from each other. Can’t wait for you to listen! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/ravel-retreat-reflections Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digi...2024-07-2618 minDigitally OverwhelmedAI for Copywriting Creativity with Shelley Smith / ep295In this conversation, Shelly and I discuss the use of AI in copywriting and content creation. We emphasize the importance of using AI as a tool to enhance and amplify human creativity, rather than replacing it. We provide tips for using AI effectively, such as preparing beforehand, injecting personality and refining the content, and experimenting with different angles and formats. We also highlight the need for human input and editing to ensure the content resonates with the audience. Overall, we encourage embracing AI as a valuable tool in the creative process. Website...2024-07-1948 minDigitally OverwhelmedCreating new content vs. optimizing old (encore) / ep294In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings. Website...2024-07-1225 minDigitally OverwhelmedHow to sell Web Analytics services to my clients / ep293In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the results and progress of their online presence. I also suggest different pricing strategies for offering web analytics as a service. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/selling-web-analytics 2024-07-0516 minDigitally OverwhelmedWhy is my website traffic going down? (encore) / ep292In this episode, I discuss why your website traffic may be going down and provide insights into both external and internal factors that could be affecting it. I cover topics such as changes in search trends, increased competition, Google algorithm updates, search intent, content quality, and technical issues. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-traffic-going-down Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO P...2024-06-2831 minDigitally OverwhelmedMy traffic has plateaued - now what? (encore) / ep291In this episode, I look through some strategies for analyzing and overcoming plateaued traffic to improve SEO performance. I clarify that experiencing a traffic plateau is typical and should not be viewed as a setback. The focus is on pinpointing specific keywords and pages with potential for improved rankings. I advise utilizing the Search Console to determine which pages are excelling and which ones have declined in ranking. I also highlight the importance of targeting new keywords to reach previously untapped audiences. Website Links: Full episode shownotes for this ep...2024-06-2120 minDigitally OverwhelmedHow to use GA4 effectively with your clients / ep290Let’s talk tips for using Google Analytics 4 effectively with clients. Here we cover how to understand your client’s goals and relate them back to GA4, as well as one simple report you can start sharing with client’s today that is easy for both of you to wrap your head around. Can’t wait for you to listen! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/using-ga4-with-clients Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbl...2024-06-1416 minDigitally OverwhelmedVisibility and SEO with Calvina Nguyen / ep289Let’s talk about visibility and SEO! In this conversation with my friend Calvina, we talk about the concept of visibility and its significance for brands and businesses online. We cover both SEO and visual branding in achieving visibility, as well as the practical means of enhancing visibility through different online platforms. We also review the importance of keywords and the analysis of search console data in shaping marketing and branding strategies. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/seo-and-visibility Get email updates on all pod...2024-06-0733 minDigitally OverwhelmedLong tail vs. short tail keywords (encore) / ep288Ok - let’s get slightly technical for a second. Let’s talk about long tail vs. short tail keywords. This is something my clients and audience have asked me about and I want to give you some pointers when it comes to picking the right length keywords for your blog and website. Full episode shownotes: https://digitalbloomiq.com/seo/long-tail-vs-short-tail What You'll Learn in This Episode: Optimize directories and ratings and reviews to attract more leads Use relevant keywo...2024-05-3121 minDigitally OverwhelmedSEO for Lawyers / ep287Let’s talk SEO strategies specifically for Lawyers. In this episode I talk about optimizing your local SEO directories and ratings and reviews to attract more leads. I also highlights the significance of using relevant keywords and creating optimized websites to convert leads into clients. Full episode shownotes: https://digitalbloomiq.com/seo-for-lawyers What You'll Learn in This Episode: Optimize directories and ratings and reviews to attract more leads Use relevant keywords to connect with potential clients Create an optimized webs...2024-05-2413 minDigitally OverwhelmedSEO Case Study with Hubert Johnson / ep286This is such a special conversation with Hubert Johnson, a tax attorney and our client at DBIQ. We discussed our successful partnership in improving the SEO and online presence of Guardian Tax Law. Initially, Hubert had reservations about SEO due to past experiences with other companies, but working with our team has brought significant growth and profitability to his business. The collaboration and communication between Hubert and us have been key factors in our success. Hubert expresses his confidence in the future of our partnership and the continued growth of his business. Full episode shownotes: h...2024-05-1726 minDigitally OverwhelmedHow to choose keywords for SEO (encore) / ep285In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-choose-keywords-for-seo What You'll Learn in This Episode: How to align your keywords with your business goals and target audience What it looks like to connect your keywords with your overall marketing strategy Why an an experimental mindset is important when it comes to keywords R...2024-05-1042 minDigitally OverwhelmedBuilding company culture as a female founder with Ashley Cox / ep284In this conversation, Ashley and Cinthia discuss the importance of building a company culture that supports female founders. They talk about the need for a shared value system and a clear vision to guide decision-making and create a positive work environment. Looking to build your dream team? You’re in the right place! Full episode shownotes: https://digitalbloomiq.com/pod/ashley-cox What You’ll Learn In This Episode: How building a company culture starts with a shared value system and a clear vision. The power of delegation and cle...2024-05-0343 minDigitally OverwhelmedBTS SEO Seasons Society Demo Call (April 2024) / ep283In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this information. My hope is that this conversation helps you better understand your SEO and take action based on the data. Full episode shownotes: https://digitalbloomiq.com/seo/demo-seo-call What You'll Learn in This Episode:2024-04-2622 minDigitally OverwhelmedHow to find keywords for SEO (encore) / ep282In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right audience. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo What You'll Learn in This Episode: Keywords are an important part of SEO strategy and can make a real impact on your business.2024-04-1930 minDigitally OverwhelmedDIY vs. Done for you - what should I do? with Calvina NguyenIn this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confidence and a deeper connection to your brand, while Cinthia emphasizes the benefits of learning and implementing SEO strategies yourself. Both experts agree that the desired results of successful branding and SEO include feeling seen and heard by your target audience and attracting ideal customers.2024-04-1237 minDigitally OverwhelmedWhat are keywords? (encore)In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples of keyword searches and highlights the importance of understanding the different types of keyword searches and their intentions. Full episode shownotes: http://digitalbloomiq.com/seo/what-are-keywords What You'll Learn in This Episode: Keywords are...2024-04-0519 minDigitally OverwhelmedGA Universal Data migration with Erika Austin / ep279In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution. Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration What You'll Learn in This Episode: Universal Analytics is being retired, and users need to transition to GA...2024-03-2937 minDigitally OverwhelmedBehind the Scenes of Building a Team + Mom Update with Cassandra CarusoIn this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well. What You'll Learn in This Episode: How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being a mom What key roles I’ve decided to hire out Other tips for intentionally choosing mom and work life The Intuitive Impact Academy a...2024-03-2257 minDigitally OverwhelmedWhen your Instagram gets hacked / ep272In this podcast episode, Cinthia discusses the topic of Instagram hacking and shares tips on how to prevent it. She recounts a story of a friend whose Instagram account got hacked, leading to the loss of all her content and followers. Cinthia emphasizes the importance of not relying solely on social media platforms and suggests diversifying marketing efforts. She recommends saving and backing up content, opening a ticket with Instagram through a paid account for better customer support, and exploring SEO and email marketing as alternative channels. Cinthia also offers SEO services and strategies to help businesses grow their...2023-07-2816 minDigitally OverwhelmedSite Speed Guidelines / ep184Site speed is one of the more complex sides of SEO because there are many different moving parts and factors. In this episode, I cover some of the factors to take into consideration when you are starting to work on your site speed. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com/pacheco_cinthia2021-04-2318 minDigitally OverwhelmedMetrics to Improve your Website Experience (in Google Analytics) / ep183Getting a clear idea of how to use Google Analytics can be a point of frustration for many business owners (and Web Developers and techie folk too!). In this episode, I walk through three different metrics to look at when you are looking to improve your overall website experience (aka are visitors staying on your website and having a nice time!). Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com/pacheco_cinthia2021-04-1627 minDigitally Overwhelmed3 Blog Post Types that Attract the Best Traffic / ep182Stuck on what to write about for your blog? Want to create a more conscious and intentional SEO strategy that not only attracts traffic but actually complements your business goals? In this episode, I give you 3 blog post structures to consider that are considered more SEO friendly. Full podcast shownotes here: https://digitalbloomiq.com/seo/blog-post-types Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com/pacheco_cinthia2021-04-0920 minDigitally OverwhelmedExpertise, Authoritativeness, Trustworthiness (or EAT) / ep181In this episode, I cover a newer ranking factor to consider called Expertise, Authoritativeness, and Trustworthiness (or EAT) and how to take action today. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com/pacheco_cinthia2021-04-0227 minDigitally OverwhelmedEssential Website Elements in 2021 / ep180Our websites represent the online home of our businesses. How do we want our audience and potential clients to feel when they come to our website? Hopefully welcome, inspired, and like they've found the solution to their problems. In this episode I detail three essential website elements (or functionalities) that need to be in place in order for your website to convert, as well as rank in Google. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com...2021-03-2636 minDigitally OverwhelmedDoing Your Own Website Review / ep128In episode 128, Cinthia walks through the behind the scenes of reviewing your own site. This is the step by step process to updating any page on your site and also making it more SEO friendly. Full shownotes + more information about each step here: http://digitalbloomiq.com/b/how-to-review-a-website 2020-03-1927 minDigitally OverwhelmedCinthia PachecoThis topic is something I’ve been craving to talk about for awhile. When it comes to marketing, we are all obsessed with results and I get it; isn’t that why we are in business? At the same time, approaching your marketing more as a marathon, than a sprint, can help balance out the different platforms we use to get our business out there. During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in se...2018-12-0719 minDigitally OverwhelmedSo called Tech News: Instagram Live Video, Machine Learning for Content Creation, Facebook updates their responsibility on fake news / ep 14Cinthia does a solo tech news episode, covering the three tech stories. She also discusses her 2017 plans for the podcast and some useful advice for taking on the internet. Instagram launches disappearing Live video and messages https://techcrunch.com/2016/11/21/instagram-live/ Will Artificial Intelligence Replace Writers and Content Marketers? http://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers Facebook to begin flagging fake news in response to mounting criticism https://www.theguardian.com/technology/2016/dec/15/facebook-flag-fake-news-fact-check Tech News Episode from November: http://dig...2016-12-2624 minDigitally OverwhelmedStarting a podcast at a distance / ep 13This was a very special episode where I get to talk to my sister Karen about how we started a podcast. We talk about why we started our Book Sister's podcast, the specific technology we use, and what we learned along the way. This is a great episode for anyone who is thinking of doing a podcast but isn't sure where to start. Book Sisters Podcast Website Karen’s Pet Photography: Nosy Paws Website, Facebook, Instagram Tools we use: Samson Mic Audacity for editing Lybsin for hosting Pa...2016-12-1932 minDigitally OverwhelmedBehind the digital curtain: Yoga Studio / ep 11This week on the podcast we go behind the scenes with, Meghan Lewis owner and yoga teacher of Buena Onda Yoga and amazing chef and creator of Jueves a la mesa. We talk about showing up authentically online and finding ways to feel good about what you put out. We also get into specific tools Meghan uses in her yoga business and how she’s experimented with different approaches to her online presence over the years. Buena Onda Yoga site: buenaondayoga.net Instagram: @buenaondayoga.bsas Jueves A La Mesa: https://juevesalamesa.wo...2016-12-0537 minDigitally OverwhelmedSo called Tech News: Slack eliminating email, Facebook spreading fake news, Instagram trying out live video / ep 09Send suggest tech news for the episode: #socalledtechnews @pacheco_cinthia GA for VAs (Google Analytics for Virtual Assistants) is open for early bird registration until December 1st. More info: www.digimorphs.com/ga-for-vas Facebook Live event about 3 reports to get you started in Google Analytics: When: Nov 30th @ 1pm ET Where: fb.me/digimorphs Alvaro’s Twitter: @shulfie (make sure to send him a message, asking him for Medium articles!) So called Tech News stories November stories: MS...2016-11-2838 min