Shows
Circana Growth Insights#179 - Harnessing the Power of Social Media: Launching New CPG Products with ImpactThere are more stories to share from Circana’s New Product Pacesetters, our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and influencers have in new CPG product launches. From grandma bands and pickleball tournaments, to merch and in-store engagement, learn what successful connection looks like.
Highlights:
Marketing Strategies: Learn about effective marketing efforts, including social media campaigns, influencer partnerships, and grassroots initiatives that drove these products to success.
Consumer Engagement: Understand how CELSIUS Essentials performance drinks, Liquid Death Iced Tea, and...2025-07-0733 minCircana Growth Insights#178 - Sustainability: What the U.S. Can Learn From EMEAFor the past six years, Circana has collaborated with NYU's Stern Center for Sustainable Business to produce a report on sustainability in the consumer packaged goods (CPG) marketplace. While sustainability-marked products in the U.S. continue to gain share, their research shows that shares of sustainability-marked products are much larger in the UK and Germany. This episode dives into the comparison between the U.S., UK, and Germany, offering insights and inspiration for CPG manufacturers and retailers.
Highlights:
Many categories with low shares of sustainability-marked products in the U.S. have high shares in EMEA. U...2025-06-1119 minCircana Growth Insights#177 - The Convenience Channel: Trends, Challenges, and OpportunitiesThere are more than 150,000 convenience stores across the U.S., and while multiple chains make up the majority, these typically small-format stores can vary widely from urban to suburban to rural. To some consumers, it might be the store where they purchase auto fuel. For others, it serves as their local grocer or a place to grab morning coffee. Circana’s Anthony Dostal, director of retail insights for the convenience channel, talks about the state of the convenience channel, including consumer behavior, competition, and strategies for growth.
Highlights:
While location and price remain the primary influencers of...2025-06-0622 min
Xbox Expansion PassXEP Interview: Mat Piscatella | Circana's Video Game Industry AnalystLuke Lohr sits down with Mat Piscatella of Circana. Mat is Circana’s video game industry analyst. He regularly advises senior industry leaders, media, and trade associations on the business trends impacting gaming’s present and future.
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The Xbox Expansion Pass (XEP) is a podcast dedicated to interpreting the goings on in the world of video games and analyzing how they impact the Xbox ecosystem. Luke Lohr and Captain Logun discuss various topics throughout the industry. The guests on the...2025-06-0153 minCircana Growth Insights#176 - Navigating Consumer Uncertainty: The Role of CPG and RetailHousehold spending has shifted due to high inflation and economic uncertainty. Consumers are prioritizing essential items like groceries while often forgoing discretionary purchases, including games, apparel, and prestige beauty. Circana’s Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and foodservice insights, and Adam Mellott, vice president of consumer and shopper insights, provide valuable insights into the current state of household spending, the role of retailers, and the resilience of consumers during challenging times.
Highlights:
Consumers are carefully weighing their options at the shelf, which doesn’t necessarily mean the end of indulgent and...2025-05-1317 minCircana Growth Insights#174 - Licensing’s Growth OpportunityGlobally, licensing is a $365 billion business. The U.S. comprises about 60% of the market. Kristen McLean, senior executive director, The Circana Entertainment Knowledge Group, takes listeners into the world of licensing. Hear insight into the elements of successful licensing deals and what to consider when partnering with another brand.
Highlights:
There are four main types of licensing: character, personality or lifestyle, co-branded, and limited-time offer (LTO).
11% of licensing involves food, both CPG and foodservice.
Successful licensing should include brands that overlap in appeal, but also work to expand the audience for both brands.
Before diving into...2025-04-2328 minCircana Growth Insights#172 - Time to Refresh Fresh Grocery: Identifying Opportunities for GrowthInspired by their recent Top Trends in Fresh webinar, Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, provide a “refresh” on trends and opportunities impacting fresh grocery departments. While opportunities for growth continue to take root (GLP-1s, we’re talking about you!), headwinds – including being out-marketed by center store – temper growth. Tune in to learn more.
Highlights:
Well over half – 56% – of all trips to retail stores for food and beverage are quick trips, which usually involve only one or two departments.
Health-minded consumers account for about one-third of overall food and...2025-03-2029 min
Trust & Influence in B2BBuilding trust through thought leadership - how Circana turns data into strategic conversationsFor B2B businesses seeking to rise above commodity status and establish themselves as strategic partners, thought leadership has become an essential capability. But what separates truly impactful thought leadership from the flood of content that overwhelms decision-makers daily?In a recent episode of the Trust and Influence in B2B podcast, host Joel Harrison spoke with Ananda Roy, VP of Thought Leadership at Circana—a market research powerhouse formed from the merger of IRI Worldwide and NPD that recently won gold in the thought leadership category at the 2024 B2B Marketing Awards. Their conversation revealed how th...2025-03-0538 min
The Voice of RetailDecoding Canadian Shoppers: Insights on Value, Personalization & Pricing with Cheryl Ong Seng, Vice President of Retail at Circana CanadaIn this episode of The Voice of Retail, I sit down with Cheryl Ong Seng, Vice President of Retail at Circana, to explore the latest trends shaping the Canadian retail landscape. From consumer confidence and value-seeking behaviours to the challenges of personalization and pricing strategies, they cover the key insights retailers need to know.Cheryl shares her journey from Mauritius and Australia to leading Circana’s retail insights based in Canmore, Alberta, providing a unique perspective on the data and analytics that drive decision-making in the industry. She explains how Circana collects and interprets consumer trends across mu...2025-02-2129 min
the Joshua Schall Audio Experience[MONDAY MINUTE] My Favorite Insights From the Circana Food & Beverage CPG Market Outlook For 2025Data insights company Circana just released its year-end recap analysis (and outlook) for the global retail food and beverage industry. To save you time (and a few headaches) from all that reading, I’ve compiled my top takeaways from that dense presentation. The first is that consumers are adopting more selective buying habits in hopes of making more room for discretionary items. Moreover, that’s manifesting itself in shifting shopping patterns…as consumers are making more trips but buying fewer items per trip. Another key takeaway is that consumers are driven by a demand for value…thus choosing to shop onl...2025-02-0300 minCircana Growth Insights#171 - Innovation is Back at CES 2025, and It’s More than AIDive into the cutting-edge innovations and trends from CES 2025 with Circana’s tech analysts Paul Gagnon, Ben Arnold, and Mike Crosby. This episode explores the transformative impact of artificial intelligence and more on consumer and B2B electronics, the evolution of smart home technology, and the future of wearable devices. Technology is reshaping not just consumer experiences, but also manufacturing, go-to-market strategies, and retail.
Key Highlights:
AI is being incorporated into everyday products like smartphones, PCs, and TVs, enhancing the user experience through features like picture and sound quality optimization. But one watchout is that innovation nee...2025-01-2836 minCircana Growth Insights#169 - Discover the Nuances of Beverage ConsumersCarbonated soft drinks and bottled water are the universally preferred beverages across generations. From there, nuances emerge that shed light on the life stage priorities of different cohorts. Similarly, differences in product choices are seen by household income level and even ethnicity. Tatiana Lopez Aranzazu, consumer and shopper insights consultant at Circana, discusses differences across demographic cohorts and uncovers opportunities for manufacturers and retailers.
Highlights:
Energy drinks are popular among most generations. But they are less relevant for boomers, who prioritize probiotic and low-sugar dairy drinks.
Functional beverages, particularly those delivering energy, weight control, and better-for-you att...2024-12-0816 minCircana Growth Insights#168 - Sipping Success: Total Beverage Trends and OpportunitiesWhile hydration is still key, consumers want more from their beverages. Sally Lyons Wyatt, Circana’s global executive vice president and chief advisor, consumer goods and foodservice insights, shares extensive beverage research on out-of-home and in-home trends across tap water, morning beverages, cocktails, and satiety beverages.
Highlights
Consumers seek more personalization than ever, from flavoring tap water to interesting portable beverage containers. Marketers can see what consumers are turning to by watching book sales. Hint: Books on body cleansing and detoxing are trending.
In-home and out-of-home beverage trends are shifting. Consumers purchase portable beverage containers for out...2024-12-0718 minCircana Growth Insights#167 - Consumer Optimism Brightens the Holiday OutlookDespite inflation, consumers are optimistic about their ability to spend a little more on gifts, foods, and beverages for upcoming holiday occasions. Sally Lyons Wyatt, Circana’s global executive vice president and chief advisor, consumer goods and foodservice insights, and Marshal Cohen, Circana’s chief retail officer, share their insights and observations for what’s in store (literally!) this holiday season.
Highlights:
Inflation has eased, but consumers still anticipate paying a little more for holiday groceries. Similarly, consumers expect to spend an average of 2% more on holiday gifts this year versus 2023.
Optimism is wrapped in practicality this year...2024-12-0629 minCircana Growth Insights#166 - An Audit of America’s Kitchen Reveals a Shift to “Just-In-Time” InventoriesFor more than 30 years, Circana has conducted extensive audits of the food items found in America’s kitchens, from spice cabinets and pantries to refrigerators and freezers. Results from the 2024 audit reveal our kitchens have fewer items, pointing to our growing desire for convenience. Darren Seifer, industry advisor, consumer goods & foodservice insights at Circana, shares observations on changing behaviors and opportunities to meet consumer needs.
Highlights:
Consumers are keeping around 140 items in their kitchen, down from 160 in 2020.
There’s been an uptick in heat-and-eat solutions. Kitchen appliances such as air fryers and pod coffee makers are respond...2024-12-0518 minCircana Growth Insights#165 - Spice Up Q4 2024 Holidays with CPG InspirationThe outlook for fall and winter holidays is bright, even for CPG items experiencing persistent inflation. Consumers are willing to spend a little more to make the holidays special, but it’s up to retailers to facilitate this. Circana’s Jonna Parker and 2010 Analytics’ Anne-Marie Roerink discuss supporting holiday traditions and encouraging the adoption of new seasonal flavors.
Highlights
When holidays fall during the week, such as Halloween 2024 landing on a Thursday, retailers should encourage consumers to stretch the celebrations. Provide ideas for full-on parties and quick, fun meals to feed kids before trick-or-treating.
Start holiday promotio...2024-10-1830 minCircana Growth Insights#164 - Social Media Is Driving Demand for FreshCottage cheese. Grapes. Cucumbers. Each of these categories — among others — has seen tremendous sales lifts based on inspiration from social media influencers. Jonna Parker, team lead of Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, talk about the opportunity to lean into social media. Explore how you can inspire and entertain young consumers who are still learning their way around the kitchen and the grocery store.
Highlights:
Gen Z and millennials might be more engaged in social media, but every generation is looking for inspiration.
High inflation is working in grocery retail’s favor, as m...2024-10-1730 minCircana Growth InsightsYounger Shoppers Are Upending Traditional Grocery. Think of It as an Opportunity.U.S. consumers under the age of 35 will experience similar life stages as previous generations, but they will never mirror the grocery shopping patterns of older consumers. As the most ethnically diverse and tech-savvy population, they are inspired and moved by infotainment. They also have the unique ability to lean into their personal moods and appetites, answering in the moment, “what am I hungry for?” Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, talk about stark generational differences. Learn why it’s important to start solving for the needs of shoppers aged 35...2024-10-1631 min
HORECA CHANNEL ITALIA 🇮🇹📍Nasce Top Trade On The Map: sinergia tra Circana e TradeLab 💬Daniele Gilli e Massimo Viganò presentano il progetto 🤝Nasce un'alleanza tra UDIAL e DORECA per la distribuzione horecaIn questa puntata:
📍Nasce Top Trade On The Map: sinergia tra Circana e TradeLab
💬Daniele Gilli e Massimo Viganò presentano il progetto
🤝Nasce un'alleanza tra UDIAL e DORECA per la distribuzione horeca
🍷Signorvino punta a 50 negozi entro il 2025
Daniele Gilli Italy CPG Leader di Circana
Massimo Viganò partner TradeLab
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🔸Molino Caputo
🔸Maschio dei Cavalieri
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OPI TALKOffice supplies and back-to-school trends with CircanaMarket research firm Circana tracks the office supplies category (excluding janitorial, breakroom and storage) at leading US bricks-and-mortar and online retailers.
OPI Talk spoke to Ben Arnold, Industry Advisor, Office Supplies at Circana, to find out about latest category trends – with a focus on this year’s back-to school season, which was in full swing when the interview was recorded.
Episode recorded and edited by Andy Braithwaite
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Extreme Energy by MusicToday80: https://soundcloud.com/musictoday80/r...
Attribution 3.0 Unported (CC BY 3.0) https://creativecommons.org/licenses/...
Music provided by Free Vi...2024-10-0729 min
Speaking to InfluenceMisty Davis, CMO Circana: The Power of Authentic CommunicationIn this episode, Dr. Laura Sicola interviews Misty Davis, the Chief Marketing Officer of Circana. They discuss the importance of authenticity in communication, the value of understanding different personality types, and the power of going to bat for others. Misty shares her experiences of taking risks, delivering hard news, and finding humor in everyday situations. The conversation highlights the significance of acknowledging and celebrating the achievements of others. In this episode you will learn: Authenticity is key in effective communication. Understanding different personality types can improve communication and collaboration. Taking risks can lead to personal and...2024-09-1730 minCircana Growth Insights#163 - Expanding the Lens on Well-Being for New OpportunitiesRetailers, brands, and services can support consumers around the world on their physical, mental, and social health journeys. Sally Lyons Wyatt, Circana’s global EVP and chief advisor, Consumer Goods & Foodservice Insights, shares well-being research highlights from industries as diverse as books, food, beauty, apparel, consumer tech, pet, toys, and more. Consumers’ pursuit of well-being is strong, and the opportunities to lean in and support them are many. You might just learn how to support your own well-being goals.
Highlights:
Not one of the three pillars of well-being — physical, mental, and social — exists in a silo.
Brands, re...2024-09-1216 minCircana Growth Insights#162 - Younger Shoppers Are Upending Traditional Grocery. Think of It as an Opportunity.U.S. consumers under the age of 35 will experience similar life stages as previous generations, but they will never mirror the grocery shopping patterns of older consumers. As the most ethnically diverse and tech-savvy population, they are inspired and moved by infotainment. They also have the unique ability to lean into their personal moods and appetites, answering in the moment, “what am I hungry for?” Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, talk about stark generational differences. Learn why it’s important to start solving for the needs of shoppers aged 35...2024-09-1131 minCircana Growth Insights#160 - The Food and Beverage Chronicles: Learning from Eating Patterns in AmericaCircana has been chronicling changing consumption behaviors in its Eating Patterns in America research for 39 years. David Portalatin, Circana’s senior vice president and industry advisor for food and foodservice, shares how insights from our research inform go-to-market strategies and innovation across CPG manufacturing, grocery retail, and foodservice. David also shares some of the biggest shifts taking place in recent generations, including how Starbucks reinvented the coffee occasion even as coffee consumption at home was declining. Does anyone remember the after-dinner cup of coffee?
Highlights:
“Healthonomics” describes how consumers are balancing healthy choices amid persistent high inflat...2024-08-0728 minCircana Growth Insights#159 - Innovation and Inspiration: Takeaways from the IDDBA ShowHow can you use the biggest takeaways from the 2024 International Dairy Deli Bakery Association (IDDBA) show in June to help your business succeed? Jonna Parker, team lead of Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, share highlights of new technologies, the challenges of balancing assortments by generational differences, the value of special occasions, and other lessons you should know for the rest of the year and beyond.
Highlights:
In addition to major holidays, consumers celebrate an average of 18 occasions annually. These events not only include more people, but they also represent moments wh...2024-07-2935 minCircana Growth Insights#158 - What’s the Deal with Dupes?Dupes, or replicas, of premium products are having a moment. Fueled by high inflation and turbocharged by social media, dupes are being purchased and touted with pride by U.S. consumers attracted to high-quality, low-priced items. Circana analysts Maggie Swiatkowski, Kristen Classi-Zummo, and Beth Goldstein illustrate how dupes are playing out across categories from apparel, accessories, and beauty to consumer tech, home goods, and food. Is this the dawn of a new era for private brands?
Highlights:
While dupes appeal to consumers of all ages, younger consumers are the most enthusiastic, given their strong engagement with...2024-07-2624 minCircana Growth Insights#157 - Lean Into Consumers’ Desire to EscapeNostalgia, inspiration, and self-care are trends driving consumer escapism. Inspired by her report, The Great Escape: Exploring the Rise of the Joy Economy, Kristen McLean, senior executive director of Circana’s Entertainment Knowledge group, highlights opportunities for connecting to consumers’ desire for escapism. Also important, she reviews what not to do.
Highlights:
Consumers are looking to escape negativity in the world. The joy economy provides manufacturers and retailers with the opportunity to serve consumers a positive experience.
By putting the consumer at the center of decision-making, brands and retailers can benefit from participating in the joy econ...2024-07-2527 minCircana Growth Insights#156 - Strategies to Maintain New Product MomentumThere are four key principles fueling successful innovation beyond launch: distribution growth, trial, marketing support, and product expansion. None of these should be considered stand-alone strategies. Lisa Maas, principal and lead for Circana’s Innovation practice, shares examples from New Product Pacesetters on how to achieve growth in the years after launch.
Highlights:
Table stakes should include setting the right expectations for sales and distribution.
Marketing and support investment might ease from a peak of 25% of sales in year one. But support, easily in the 6% range, should continue.
Retailers will continue to monitor the ability of pr...2024-07-2430 min
Time For A Reset Marketing Podcast: Insights from Global Brand MarketersEpisode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at CircanaIn this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Retail Media Leader at Co-Op Media Network; Ollie Shayer, Omni Media Director at Boots UK; Carl Carter, SVP...2024-07-1645 min
Food Processing’s Food For Thought PodcastCircana’s Sally Lyons Wyatt Offers Mid-Year Update on Consumer Trends in Food and BeverageThe Food For Thought podcast checks in with Sally Lyons Wyatt, global executive vice president and chief advisor in consumer goods and foodservice insights for Circana, for a mid-year update on how the food and beverage industry has fared through the first half of the year. In this episode, Lyons Wyatt shares insights on inflation and how consumers are spending differently at this point in 2024.
She shares the four factors the team at Circana will be monitoring for guidance on how 2024 may pan out for food and beverage CPGs. Lyons Wyatt also delves into some of the...2024-06-1223 minCircana Growth Insights#154 - Beverage Alcohol Consumption Reveals a Generational DivideBeverage alcohol consumption has changed dramatically in recent years. The pandemic impacted the way people consumed adult beverages, and younger consumers aged 21 and older are driving consumption of ready-to-drink (RTD) beverage alcohol products. Scott Scanlon, executive vice president of Circana’s Beverage Alcohol practice, provides insight into these changes and the outlook for 2024 and beyond.
Highlights:
Typically, as adults aged 21 and older begin drinking, their first choices are beer or wine. More recently, young adults aged 21 and older are starting with RTD beverages, particularly spirits-based options.
Despite the vast array of beverage choices, beverage alcohol consumption is...2024-06-1025 minCircana Growth Insights#153 - CPG Growth Leaders: Learn From the BestOur distribution, velocity, and penetration data, along with other metrics, shows us the top CPG Growth Leaders. But by listening to and observing the top companies, we can identify successful integrating strategies. Circana’s Sally Lyons Wyatt, global executive vice president and chief advisor, consumer goods and foodservice insights, and Cara Loeys, principal, corporate CPG thought leadership, describe how the annual CPG Growth Leaders report is developed and share insights for CPG companies large and small.
Highlights:
Companies have differing challenges based on their portfolios, which is why we study sales. While successful companies are laser focus...2024-06-0722 minCircana Growth Insights#152 - How Private Brands Are Gaining ShareIn 2023, CPG private labels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation. Mary Ellen Lynch, principal of Circana’s center store solutions practice, discusses private brand shoppers and what they’re looking for.
Highlights:
While consumers of all affluency levels buy private brands, households with children, as well as millennial and Gen X households with no children, are top purchasers of private brands.
Shoppers have price memory for their favorite brands and want to get as close to those former prices as possibl...2024-06-0614 minCircana Growth Insights#151 - CPG Retail Is Rethinking the CompetitionOur expansion of multi-outlet data, MULO+, increases point-of-sale (POS) coverage 15%, providing 90% accuracy of CPG dollar sales sourced from census POS data. Jonna Parker, Team Lead, Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, share a glimpse of this new, expanded view of the competitive grocery landscape. Discover why it’s critical for retailers to understand the go-to-market approach taken by all channels to determine their point of differentiation.
Highlights:
Consumers shop up to an average of 12 retailers, including club, value, mass merchandisers, and traditional retail. Chances are, all will have the fresh basics. Don’t...2024-06-0532 min
Earned: Unlocking the Power of the Creator Economy127 - Larissa Jensen, CircanaIn Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional department store dominance to a personalized digital marketplace for each consumer, before Larissa reveals the rise of “prejuvenation” trends among the youth. We then discuss the challenges brands face in today’s ever-changing market, and how social media analytics play a crucial role in bra...2024-04-3033 minEarned: Unlocking the Power of the Creator Economy127 - Larissa Jensen, CircanaIn Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional department store dominance to a personalized digital marketplace for each consumer, before Larissa reveals the rise of “prejuvenation” trends among the youth. We then discuss the challenges brands face in today’s ever-changing market, and how social media analytics play a crucial role in bra...2024-04-3033 minCircana Growth Insights#150 - The Diversity AdvantageDiversity, equity, and inclusion in business has positive benefits for workers, for business results, and for people and communities engaging with these businesses. Cecilia Ogude, Circana’s senior vice president, Global Diversity, Equity, and Inclusion, breaks down the benefits and talks about what’s missing without DEI.
Diversity doesn’t just focus on one element or group and doesn’t diminish the value of one group over another. It includes and supports everyone.
Equity – not equality – gives everyone access to opportunities.
Inclusion allows individuals the freedom to bring their lived experiences to their work, contributing to a rich corporate tapestr...2024-03-2624 min
VCastRetro-conso avec Emily Mayer (Circana)L’année 2023 a été marquée par la guerre aux portes de l’Europe et ses conséquences dans notre quotidien. Conséquence la plus visible : la hausse des prix qui a pour corollaire la réduction de notre pouvoir d’achat et donc de nos habitudes de consommation. De nombreux secteurs sont touchés. Pour faire le point sur une année vue sous l’angle de la consommation, j’accueille une habituée de VCast et experte de toutes ces questions, Emily Mayer, Directrice des études chez Circana.Host : Jérôme Badie (Values.media)Invitée...2024-03-1428 minCircana Growth Insights#149 - Leaning into Generational Differences at CPG RetailSome 93% of Gen Z and younger millennials are changing their behavior based on higher prices, a much higher percentage than previous generations. Stepping back for a wider view, Jonna Parker, team lead, Circana’s Fresh Foods Group, believes these younger consumers have been impacted by more trauma, from terrorism and a recession to pandemic and current inflation. Given the world they’ve grown up in, they aren’t going to become like their older counterparts. Parker and Anne-Marie Roerink, president of 210 Analytics, dive into generational differences and how retailers and brands can connect.
Highlights:
2024 is an inflec...2024-02-2932 minCircana Growth Insights#148 - Retailers Recognize the Value of SNAP ShoppersNearly 13% of Americans, or 17% of U.S. households, receive Supplemental Nutrition Assistance benefits, yet they represent nearly a third of total store sales. Sally Lyons Wyatt, Circana’s global executive vice president for consumer goods and foodservice insights, talks about who is winning the SNAP shopper and strategies all retailers should use to engage this valuable shopper group.
Highlights:
SNAP shoppers represent nearly 50% of dollar store sales, and nearly 40% of convenience channel sales.
SNAP is intended as a short-term benefit, meaning that SNAP is always new to many recipients. Retailers can help onboard shoppers and navigate th...2024-02-2217 minCircana Growth Insights#147 - How To Win the Trip in Grocery RetailMoving from full-service to self-service in meat and deli departments, increasing value-added offerings in produce and deli, these are just a few examples of grocery retail’s evolution. Jonna Parker, team lead, Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, advocate for learning about the most important shopper groups and meeting their changing needs.
Highlights:
Baby boomers, long the biggest spenders, are on the cusp of being overtaken by Gen X and millennials. While it’s still important to please boomers, long-term success depends on answering the call of younger shoppers.
Younger consumers start...2024-02-0236 minCircana Growth Insights#146 - Improvements Outnumber New Consumer Tech Products at CES 2024Most of the consumer tech innovation at the Consumer Electronics Show 2024 are enhancements to existing technology; think better quality audio and new capabilities. Despite lackluster levels of product innovation showcased at CES, Circana tech analyst Ben Arnold and audio analyst Ashley McCann are optimistic about opportunities in kitchen, home and audio for growth in the year ahead.
Highlights:
While artificial intelligence was the buzzword at CES, AI hardware was harder to find. Chatbots in cars and a new keyboard function are standout examples.
Kitchen products that speed or improve cooking and mix cocktails were on display at CES...2024-01-2432 minCircana Growth Insights#145 - Opting for Linear or Connected TV? The Answer Might be BothWithin the complex arena of marketing mix, linear TV and connected TV are viewed separately. Currently, CTV is having its moment, surpassing linear TV in return on ad spend. Circana’s Susan Kelly, solutions design, global solutions delivery and Kelly Dunham, delivery director, talk about execution and measurement of success for both approaches and the increasing value of targeting that is giving CTV its shine.
Highlights:
Linear TV offers lower cost-per-impressions and provides a broader reach than connected TV.
Despite the higher cost-per-impression, advertisers are realizing a better return on ad spend with the targeted audiences connect...2024-01-2325 minCircana Growth Insights#144 - Pre-CES 2024: Looking for What’s Possible with TechThe pandemic put the breaks on a lot of consumer tech innovation, so anticipation is building for CES 2024, when many companies will display their latest and greatest. Ben Arnold, Circana’s executive director, industry analyst, Consumer Technology, provides examples of innovation that go beyond tech gadgets and shares what he hopes to see at the show.
Highlights:
From autonomous vehicles to drug discovery, artificial intelligence is making headlines. How will open-AI positively impact the daily lives of consumers?
Virtual reality hardware has been getting updates, but new applications are possible, from warehousing to personal fitness.
Circana research po...2023-12-2020 minCircana Growth Insights#143 - Black Friday Week Sales: Naughty or Nice?Traditionally in the U.S., the day after Thanksgiving is Black Friday, which moves holiday shopping into high gear. While doorbusters have dwindled, brands and retailers work to lure shoppers with deals and experiences that set the tone for holiday sales. Circana’s Joe Derochowski, vice president and industry advisor, home and home improvement, and Ben Arnold, executive director, industry analyst, consumer technology, weigh in on Black Friday week results and discuss how their industries can claw back holiday sales.
Highlights:
While not as bad as 2022, sales of home goods and consumer electronics were still down. Th...2023-12-0130 minCircana Growth Insights#142 - Strengthening Retailer DifferentiationAs middle-of-the-road grocery retail continues to get squeezed, reaching consumers before they make decisions becomes critical. In this Fresh Pulse episode, Jonna Parker, team lead, Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, share strategies retailers can use to highlight their points of differentiation, starting with elevating outside-the-store marketing.
Retailers’ focus on in-store execution ignores pre-tailing, when consumers make their decisions of where to shop and what to buy, as well as post-tailing, their at-home experience with what was purchased.
Foodservice leverages limited-time offers successfully, and it’s a great opportunity for retailers as well.
Use he...2023-11-2726 min
The Food ProfessorLoblaw Gets Small, Metro Goes Big, Beer Retail Gets Frothey & guest Rick Brown, President of Foodservice at CircanaOur guest on this episode, recorded live at the Coffee Association of Canada's annual conference in Toronto, is Rick Brown, President of Foodservice at Circana, Canada.We start with news of worsening food insecurity in Canada, as reported by Statistics Canada in their recent report. Next, we take a virtual tour inside Metro's new high-tech billion-dollar distribution centre in Quebec before Sylvain's in-person visit later this year. We also discuss Metro's recent financial results where, despite labour issues, they report an increase in food same-store sales. Loblaw then takes the spotlight, focusing on its growth in same-store groc...2023-11-1646 minCircana Growth Insights#141 - Small Appliances Reflect Our Need for SpeedDespite a forecasted sales decline of 4% - 5% through 2024, sales of small appliances remain elevated from pre-pandemic levels. To buck the negative trend, marketers should focus equally on messaging and innovation. Joe Derochowski, Circana’s vice president and industry advisor, Home and Home Improvement, shares his secret sauce for picking holiday winners and identifying opportunities for growth throughout the year.
Highlights:
The replacement cycle for many small appliances may shrink from the traditional five to eight years given high usage throughout the pandemic.
The top 10 items sold January through August are a great indicator of what will sell w...2023-11-0927 minCircana Growth Insights#140 - Consumer Tech Industry Pulse and OutlookBoth the economy and the replenishment cycle of products are negatively impacting the consumer technology industry. Paul Gagnon, Circana’s consumer technology industry advisor, shares his outlook for the coming holiday season and how he hopes the industry is preparing for the time when consumers will be spending again.
Moving to a new home is a great motivator for tech purchases, but high mortgage rates, resumption of student loan payments and high credit card interest rates are all weighing down the housing market.
Consumers report they’re willing to spend more for consumer electronics this holiday season, with TVs and...2023-11-0232 minCircana Growth InsightsTalking Turkey and the Reality of a Challenging EconomyAnne-Marie Roerink, president of 210 Analytics, talks turkey – and economic pressures – with Circana’s Joan Driggs. Times are tough and while it’s critical to be realistic about economic pressures, it’s also an opportunity to dig deeper opportunities to connect with shoppers.
Highlights:
When facing economic challenges, consumers revert to routines to avoid buyer's remorse, even with food items.
Retailer and manufacturers have an opportunity to lean into the small celebrations that consumers embrace throughout the year, from family milestones to sporting events.
Thanksgiving in 2023 might be the battle of retailers, many of which will be rolling back...2023-11-0127 minCircana Growth InsightsCausal and Consumer Factors Fuel Demand ForecastingTo achieve growth, companies strive to predict what the consumer is likely to do in both the near term and long term. Optimal forecasting, according to Lance Goodridge, Circana’s executive vice president of Analytics and Insights, will fit with current performance, include appropriate and predictable causal factors, and be within the bounds of company objectives. No small feat.
Highlights include:
While there will always be situations that can’t be predicted, like an epidemic, the right mix of causal factors, including inflation, weather patterns and finance rates, along with consumer behaviors, can lead to sound demand f...2023-10-2434 minCircana Growth InsightsFrozen Foods Accelerate the Speed to TableThe unique value proposition of frozen foods is not getting the attention it deserves. Based on her webinar, Icy Hot Insights: Frozen Trends, Sally Lyons Wyatt, executive vice president and Practice Leader, Circana, outlines the many definitions of value that frozen addresses.
Highlights.
Heavy frozen entrée buyers account for 36% more restaurant trips than the average customer. Frozen can compete on restaurant quality, cuisine type, and flavor experience, quickly and in the comfort of your own home.
Manufacturers and retailers have opportunities to promote low cost per serving and ways frozen foods can stretch the food dol...2023-10-1220 min
Beyond The ShelfDeveloping a Market Leading E-Commerce Strategy with Circana's Anne ZybowskiToday David speaks with Anne Zybowski, VP of E-Commerce and Digital Shelf at Circana (formerly known as IRI and NPD). Anne's is a pioneer in the e-commerce and digital space, with an illustrious career that's included senior leadership positions at Kantar, Clorox and Ideoclick prior to joining Circana. Dave and Anne discuss her experience as subject matter expert for Target, Walmart and Amazon at Kantar, her work at Clorox and her learnings at Circana.Connect with Anne on LinkedIn: https://www.linkedin.com/in/anne-zybowski/ Learn more: https://itsrapid.ai/2023-10-1042 minCircana Growth InsightsHow Digital is Defining Grocery’s Long GameIn this Fresh Pulse episode, Jonna Parker, team lead, Circana’s Fresh Foods Group, highlights consumer purchasing behavior in the meat department. Promotions aren’t seeing expected lifts, purchases are designed for minimal waste, and it’s often social platforms and digital retail apps that are guiding shoppers.
Highlights:
More consumers are using retail apps to plan shopping and load deals to their loyalty cards.
As shoppers visit fewer stores, being part of the consideration set is critical.
Younger shoppers are more likely than older shoppers to associate all types of channels, from Big Box to discount, as...2023-09-2526 minCircana Growth InsightsBusting the Myth that We’re Consuming LessAs inflation continues to press consumers, volume sales are down across food and beverage. Amid economic headwinds and a return to pre-pandemic activity levels, consumer behaviors are changing, but we are not consuming less. Circana thought leaders David Portalatin and Alastair Steel explain how shifting behaviors are illustrating new patterns in consumption across retail and foodservice.
Highlights:
Food inflation might be easing, but we’re still paying around 30% more for retail food and beverages than we were pre-pandemic. As consumers trade down, they are also buying smaller amounts to avoid waste.
Where disinflation is seen in retail...2023-09-1326 minCircana Growth InsightsA Sneak Peek into “Inside America’s Kitchen”Circana has undertaken an extensive audit of America’s kitchens, recording what’s in our pantries and refrigerators, and inventorying appliances, cookware and utensils. Findings, found in the new report, Inside America’s Kitchens, reveal that we’re stocking far fewer food items than in 2020, yet we’re making good use of tools in our meal prep. Darren Seifer, Circana Food & Beverage Industry Analyst, shares insights into behavioral changes and generational differences.
Highlights:
With the inflation of 2023, consumers are pulling back on impulse purchases and doing their best to avoid waste. There are an average of 10% fewer pantry i...2023-09-1327 minCircana Growth InsightsRedefining Discovery for Cash-strapped ConsumersInflation may be easing, but consumers are still paying dramatically higher prices than two years ago, and face increasing pressure resulting from the additional SNAP benefits that expired earlier this year, forthcoming student loan repayments and increasing credit card debt. Still, consumers of all household incomes are finding affordable escapes or rewards and easy entertaining ideas, courtesy of fresh foods. In this Fresh Pulse episode, Jonna Parker, principal of Circana’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss macroeconomic pressures, why even cash-strapped consumers are making choices based on “and” not “or,” and the importance of connect...2023-08-2527 minCircana Growth InsightsWhat Books Tell Us About the New NormalKristen McClean, executive director, industry analyst, Circana Books & Entertainment, describes books as “ideas wrapped up for sale.” When we study the books people buy, we learn about their thoughts and their shifting attitudes over time. This understanding helps us better meet changing consumer preferences.
Highlights:
Books reveal the radical changes that are taking place as we find our post-pandemic normal, including a return to work, experiential travel, and increasing interest in physical well-being.
These interests, in turn, will affect product innovation, marketing strategies, and the influencers and social platforms consumers engage with.
Sales of fiction books are...2023-08-1123 minCircana Growth InsightsThe Value of the Plus-one PurchaseEasing inflation is making headlines, but consumers remain challenged by high prices. In this Fresh Pulse episode, Jonna Parker, principal of Circana’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss consumer behavior, macroeconomic challenges, and why plus-one purchases are undervalued.
Highlights:
Consumers are on the hunt for deals and will shop across multiple stores to find them. While trips were up, baskets were down around five units per trip in June 2023.
Consumers’ value of their time has rebounded since the pandemic. As a result, hybrid meals are now the norm, with consumers leveragi...2023-08-0122 minCircana Growth InsightsTurning the Tide of TechConsumer tech purchases for school, work, and entertainment were high during the pandemic. Tech items also have a long lifecycle, with replacements occurring on average every four years. The net result is a sluggish consumer tech industry in 2023. Circana’s Mike Crosby, executive director, industry advisor for commercial and consumer technology, and Paul Gagnon, vice president, industry advisor, consumer technology, share their outlook on the consumer tech market for the remainder of 2023 and into 2024.
Highlights:
Most tech sales take place at the end of the year, from back-to-school season through the winter holidays. Retailers and manufacturers should...2023-07-1127 minCircana Growth InsightsHow CPG Retailers Can Rewrite Their Summer PlaybookInflation is high, which might limit discretionary spending and travel for many. Still, it’s summer and consumers are making the most of pandemic investments made in outdoor spaces, grills, and smokers. Now is the time for retailers to rewrite their summer playbook and merchandise for a new generation. Learn some tips and tricks from Jonna Parker, principal of Circana’s Fresh Center of Excellence and Anne-Marie Roerink, president of 210 Analytics.
Highlights:
Meat might still be king of the grill, but its increasingly sharing space with vegetables, plant-based meat alternatives and different types of protein.
Brands that cros...2023-07-0529 minCircana Growth InsightsBold, Healthy Options Lead the Sweets & Snacks Innovation AwardsInnovation is a foundational attribute of Circana, so its sponsorship of The Sweets & Snacks Expo’s Most Innovative New Product Awards makes perfect sense. Sally Lyons Wyatt, Circana’s executive vice president and practice leader of client insights, and Anne-Marie Roerink, president of 210 Analytics, share insights on the winning trends and attributes.
Highlights:
Sweets and snacks are often an impulse purchase, so innovation in this area is particularly important. Older consumers look for innovation from their trusted brands, while younger consumers are attracted to global flavors and interesting experiences.
Award-winning products made the most of packaging. They pre...2023-06-2023 minCircana Growth InsightsComplete Wallet’s Total Omni Shopper ViewThe merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
Timely information — fueled by receipt panel data, consumer surveys, and myriad other data sets and technologies — identifies consumer lifestyle shifts as they happen in real time.
Brands...2023-06-1223 minCircana Growth InsightsCPG Retail’s Role in Lifting Consumer ConfidenceCPG retail is feeling the impact of tumbling consumer confidence. Ongoing inflation and anticipation of a recession have consumers pulling back on stock-up trips and instead shifting to quick trips and sticking to their shopping lists. In this Fresh Pulse episode, Jonna Parker, principal, Fresh Center of Excellence at Circana and Anne-Marie Roerink, president of 210 Analytics, share proven strategies that inspire shoppers and drive loyalty.
40% of shoppers report combatting inflation by stretching meals and minimizing waste. Produce benefits from quick trips, as consumers buy only what they need and consume what they have. With produce considered essential, retailers...2023-05-3029 minCircana Growth InsightsConsumer Insights from Mobility and TransportationWhy, where, and when people drive changed dramatically during the pandemic. Many of those shifts are proving sticky — with big implications for the CPG and retail industries. In this podcast, Circana’s Nathan Shipley shares insights on the impacts these changes are having on the auto aftermarket. He also explores how remote work and consumer mobility trends are affecting CPG consumption and how shifts in local and distance travel could change retail.
Highlights:
Working from home has meant more local trips and more demand for on-the-go products from untethered workers who are combining business with leisure travel. ...2023-05-2234 minCircana Growth InsightsLeveraging the Complete View of the Beauty MarketInsights that are anything but skin deep. Circana’s Larissa Jensen, vice president and beauty industry advisor, describes the power of Circana’s Complete Beauty™ capabilities, including a full view of mass and prestige sales and consumer behavior across skincare, makeup, hair and fragrance.
Highlights:
A majority of beauty sales occur in brick-and-mortar stores, given the experiential nature of products like color cosmetics and fragrance. But the technical side of beauty, including key ingredients and promised performance, fare well online.
Learn how beauty products are part of consumers’ shifting attitudes toward wellness.
Consumers are turning to beauty to sati...2023-05-1931 minCircana Growth InsightsObservations and Insights Across the Retail LandscapeCircana’s Don Unser, president of thought leadership and Marshal Cohen, chief industry advisor for the retail industry, share observations and insights into the nearly $3 trillion U.S. retail landscape. Tapping into Circana’s Complete Store™ measurement of online and offline sales across CPG, general merchandise and foodservice, retailers, manufacturers and operators will learn how consumer behaviors are impacting shopping today, and how they can plan for what comes next.
Highlights:
Consumers view of grocery shopping is an exercise of “extreme essentials,” indicating they are grudgingly paying higher prices for fast-moving consumer goods. Consumers’ approach to general merchan...2023-05-1035 min
Circana Growth InsightsLeveraging the Complete View of the Beauty MarketHear beauty insights that are anything but skin deep. Larissa Jensen, Vice President and Beauty Industry Advisor, details the power of Circana’s Complete Beauty™ capabilities. See the most complete view of mass and prestige sales and consumer behavior across skincare, makeup, hair, and fragrance.
Highlights:
Discover why most beauty sales occur in brick-and-mortar stores but the technical side of beauty fares well online.
Learn how beauty products play a role in consumers’ shifting attitudes toward wellness.
Identify the categories meeting consumers’ needs as they turn to beauty to satisfy their treat mindset.
2023-04-2631 minCircana Growth InsightsFood and Beverage Consumer Trends — Frugal FatigueAs consumers wrestle with inflation and resume busy lifestyles, it’s critical to stay ahead of their shifting consumption trends. Circana now provides the most complete view of the $1.5 trillion CPG retail and foodservice landscape in the U.S. — from supply chain through consumption — so you can unlock business growth. Circana’s Joan Driggs, Vice President of Content and Thought Leadership and David Portalatin, Senior Vice President and Industry Advisor, Food and Foodservice, highlight the clarity this new capability uncovers.
Highlights:
Identify the daypart that reverted to pre-pandemic volume.
Understand how the notion of home centrici...2023-04-1124 minCircana Growth InsightsFresh Pulse: Strategies Amid Declining VolumeVolume is down more than 4% across the store in February, but a little less so in fresh departments. Despite the dim outlook, Jonna Parker, principal of Circana’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, highlight some bright spots in fresh and share some creative promo strategies they’ve seen, as well as some valuable insights on pricing.
Key takeaways:
Fresh – and especially the meat department – is a three-legged stool for 2023: affordability, permissibility, and favorability.
As cash-strapped and frustrated shoppers search for deals, consider “stacking promos” or shelf tags that remind shoppers how much prices have...2023-03-2429 minCircana Growth InsightsFresh Pulse: Meal Making and Mood LiftingInflation is driving us back to CPG retail for food-at-home solutions. But even as shoppers seek to save, they’re still finding ways to elevate their meals and their mood with affordable indulgences. IRI’s fresh expert Jonna Parker, principal of IRI’s Fresh Center of Excellence, and Anne-Marie Roerink, president of research company 210 Analytics, share new behaviors and strategies for connecting with shoppers.
Highlights
In most channels, fresh is one of the few categories where shoppers typically purchase only as much as they need. Yet club and mass channels offer the allure of v...2022-11-1525 minCircana Growth InsightsForecasting with ConfidenceGone are the days of forecasting for the year ahead. Spurred by the chaos of the pandemic and ongoing market uncertainty, CPG manufacturers and retailers must continually monitor the marketplace, weighing decisions against consumer behavior, macroeconomic factors and business strategies. Nagi Jonnalagadda, senior vice president, Global Products & Solutions at IRI, recommends companies change their approach to forecasts from point-in-time planning to scenarios with varying levels of confidence.
Highlights
Consumers are proving to be more resilient to dramatic price increases than expected. But they’re now starting to change their shopping behaviors to manage infl...2022-11-0943 minCircana Growth InsightsA Thanksgiving OutlookWill high food inflation take the stuffing out of Thanksgiving celebrations? Darren Seifer, executive director and industry analyst for food and beverage at NPD (which recently merged with IRI), shares an outlook on potential scenarios for Thanksgiving meals this year.
Highlights
More consumers will shop early for nonperishable items to find the best deals and spread out the cost of the Thanksgiving feast.
Shoppers are more cost-conscious than last Thanksgiving given inflation and will look for deals. But they will also remain willing to splurge on the relative value of an important home meal and festive get...2022-10-2624 minCircana Growth InsightsThe Shifting Protein LandscapeInflation, animal welfare issues and new generational preferences are all affecting the sales of various fresh meat and poultry products. Chris Dubois, executive vice president of IRI’s protein practice, provides insights into surprising winning products, offers a detailed industry outlook, and shares opportunities to connect with younger shoppers.
HIGHLIGHTS
Recent price increases for fresh meat and poultry don’t seem as extreme as other areas of the grocery store, but prices are much higher than a few years ago.
Protein producers have been facing supply threats dues to avian flu (poultry) and African swine fever (pork). ...2022-10-1922 minCircana Growth InsightsThe Sustainability Growth OpportunitySustainability-marketed products are driving outsized growth. They represent just 17% of CPG products but are driving a 32% share of market growth. Featured guest Randi Kronthal-Sacco, Sr. Research Scholar at NYU’s Stern Center for Sustainable Business, talks about IRI-NYU CSB research and shares additional opportunities for sustainable CPG success.
2022-09-2327 minCircana Growth InsightsThe Customer is Key in Multicultural MarketingIntersectionality acknowledges our personal experiences, from race and sexual orientation to where we live, our interests and our abilities. Gregory Curtis Jr., director of Emerging Media and Influencer Marketing at IRI, talks about the magic that happens when we put the customer at the center of marketing messages and how that works as the solid base for multicultural marketing success. Learn how to apply Greg’s six key elements in your next campaign.
2022-09-0735 minCircana Growth InsightsPrivate Brands in an Inflationary PeriodConsumers haven’t turned to private label as a cost savings measure in our current inflationary period to the degree they did during the Great Recession. IRI’s Mary Ellen Lynch, principal, Center Store Solutions, discusses where the private brand wins are occurring and strategies different retailers employ to connect with shoppers.
2022-08-2419 minCircana Growth InsightsBeverage Alcohol Trends and OutlookCompared to other categories, beverage alcohol has been more insulated from inflationary pressures, so while value options will do well during periods of high inflation, consumers will still seek premium options. Scott Scanlon, executive vice president of IRI’s Beverage Alcohol Vertical, weighs in on headwinds and tailwinds for beverage alcohol and opportunities for growth, including better-for-you, RTD cocktails and the convergence of alcohol and non-alcohol.
2022-08-1530 minCircana Growth InsightsThe Silver Lining of CPG InflationLook no further than the four Ps – price, promotions, positioning, pack architecture – plus innovation to fight back against inflation in the short and long term. Ray Florio, a partner in IRI’s Growth Consulting practice, shares strategies for profitable growth based on what the shopper values most amid current economic challenges.
2022-08-1142 minCircana Growth InsightsC-Suite Conversations: Operating in a Purpose-driven CultureIRI’s Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Mark Smucker, CEO of The J.M. Smucker Co. He is the fifth-generation leader of the Orrville, Ohio-based Fortune 500 company.
In this exclusive interview, Smucker speaks with IRI CEO (and Smucker board member) Kirk Perry. They discuss the company’s rich family history, Smucker’s teaching experience and how it shapes his leadership approach, and the company’s latest product and brand innovations. Smucker also discusses the marketing transformation that accompanied Jif’s bold shift from “Choosy...2022-08-0135 minCircana Growth InsightsFresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split TripWith inflation increasing, consumers are spending more time finding deals and shopping across multiple stores to get what they want at the best prices. Jonna Parker, principal of IRI’s Fresh Center of Excellence, and Sally Lyons Wyatt, IRI’s EVP and Practice Leader, Client Insights, share strategies to adapt and adopt to the products and solutions shoppers are looking for.
2022-07-0616 minCircana Growth InsightsFresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of ValueInflation is adding complexity to our relationship with fresh foods, but retailers, take note, people don't always run to the lowest-priced option. Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, share innovative and effective strategies retailers and CPGs can employ to inspire consumers with real dollars and cents impact.
2022-06-2719 minCircana Growth InsightsFresh Produce in an Era of InflationProduce isn’t immune to inflation, but consumers are willing to pay higher prices for their go-to items and value-added produce that enable easy meal prep. Join IRI’s Bob Morales, principal and Produce Team Lead, and Kate Allmandinger, a consultant with IRI’s Fresh Center of Excellence, to learn what draws consumers to the produce department.
2022-06-1320 minCircana Growth InsightsMine the Private Label and National Brand GapWhile private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings.
2022-05-2520 minCircana Growth InsightsRetailers Are Dialing Up Innovation and CurationWith inflation high, home meals and home entertaining are winning out over foodservice. Retailers are stepping up, showing a greater understanding of consumer needs and helping consumers create interesting at-home experiences. Jonna Parker, Principal of IRI’s Fresh Center of Excellence and Anne-Marie Roerink, President of 210 Analytics, share winning strategies and additional opportunities to win with consumers.
2022-05-1030 minCircana Growth InsightsC-Suite Conversations: Nurturing Happy and Healthy HomesIRI’s Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Tim Cofer, CEO of Central Garden & Pet, a Walnut Creek, Calif.-based leader in the garden and pet industries.
In this exclusive interview, Cofer speaks with IRI’s KK Davey and Russ Dunham about his company and its growth during a pandemic that fueled a rise in pet adoptions and an increased interest in gardening. He also talks about the company’s approach to growth through mergers and acquisitions, its ongoing e-commerce expansion, how the company...2022-05-041h 00Circana Growth InsightsAchieving and Winning with Accurate Portrayals of Women and Girls in MediaThe 2021 GEM® Lift Study, produced in partnership between IRI and the Association of National Advertisers’ SeeHer movement, reveals the positive sales lift when women see themselves accurately and positively portrayed in advertising. Jennifer Pelino, executive vice president of IRI’s Global Media Solutions, and Latha Sarathy, executive vice president of Analytics, Insights & Measurement at ANA/SeeHer, share how doing the right thing in advertising can boost the bottom line.
2022-05-0229 minCircana Growth InsightsMore on Meats the EyeEven with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh Center of Excellence, John Crowder, head of Beef Marketing at JBS, and Heather DeLuca, VP, Meat & Seafood, AWG, share strategies being employed to deliver in a category Americans indicate they’re committed to.
2022-04-2034 minCircana Growth InsightsMarch 2022’s Fresh PulseInflation is rising and shopper behavior is changing. Jonna Parker, principal of IRI's Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss how inflation is showing up in grocery retail and offer some insight into how younger consumers are working to save money. Hint: they aren't turning to paper circulars the way older shoppers do.
2022-04-1330 minCircana Growth InsightsThe Dairy Case: Our Recovery BarometerIncreasing mobility, product versatility, innovation and a balance of health and indulgence are all reflected in the dairy case. John Crawford, IRI’s vice president of Client Insights, Dairy, provides the current and future state of the dairy case and shares some product innovations worth watching.
2022-03-3037 minCircana Growth InsightsCannabis Outlook 2022 and BeyondDespite regulatory hurdles, the cannabis market continues to grow, especially in the $45 billion U.S. market. BDSA’s chief commercial officer, Jessica Lukas, shares insights into growth opportunities for CPG manufacturers and retailers and why 2022 is the right time for investing in and developing cannabis-derived products.
2022-03-1730 minCircana Growth InsightsFebruary 2022’s Fresh PulseA confluence of inflation, supply challenges, bad weather and the omicron variant drove at-home food sales in January 2022. In this monthly outlook of fresh categories, Jonna Parker, principal of IRI's Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss consumer behaviors – including an increase in at-home meals – as well as retailer strategies to retain shoppers during this complicated time.
2022-02-2824 minCircana Growth InsightsCPG Demand, Supply and Inflation OutlookWavering demand, insufficient supply and rising inflation negatively impact the CPG industry and consumers. KK Davey, president of client engagement at IRI, shares insights into what’s ahead in 2022, including CPG volume declines and on-premise recovery, additional price increases, the return of promotions, the opportunity for private label and much more.
2022-02-1836 minCircana Growth InsightsPrivate Brand LandscapeIRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing loyalty to store brands and promote offerings to new shoppers, as well as an outlook for private brands in an inflationary market.
2022-02-0319 minCircana Growth InsightsC-Suite Conversations: Directing Digital TransformationIRI’s special C-Suite Conversations series features notable leaders talking about the future of consumer packaged goods and retail. This episode features Chris Rupp, executive vice president and chief customer and digital officer of grocery giant Albertsons Companies, Inc. Spanning 34 states and the District of Columbia, Albertsons operates stores under more than 20 retail banners.
This conversation touches on many topics, including Rupp’s quick and deep dive into Albertsons’ e-commerce digital transformation. She brought with her more than 30 years of experience and delivered monumental work, including new product functions and supportive infrastructure to deliver exemplary customer experiences, streaml...2022-01-2744 minCircana Growth InsightsJanuary 2022’s Fresh PulseGrowth in 2022 will be driven by long-term trends of convenience, exploration and health, but look for more flexibility as shoppers adjust to the challenges of supply and inflation. In this new monthly outlook of fresh categories, Jonna Parker, Principal of IRI’s Fresh Center of Excellence, is joined by Anne-Marie Roerink, President of 210 Analytics.
2022-01-2429 minCircana Growth InsightsC-Store: A Story of Resiliency to Drive CPGThe U.S. convenience channel has rebounded from the 2020 lockdown, recently delivering 7% dollar growth compared to less than 2% growth for total CPG retail. Kurian Thomas, COO of IRI’s Retail Practice, talks about the channel’s resurgence, unique innovations fueling growth and other opportunities to adapt amidst a pandemic.
2021-12-1524 minCircana Growth InsightsSupporting SNAP ShoppersToss out your misconceptions that Supplemental Nutrition Assistance Program (SNAP) participants are all low-income and only looking for the lowest price. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, reveals critical insight – including the value to retailers and brands – of SNAP shoppers. Learn how retailers and brands can innovate with education, shopper engagement and meal-occasion bundling.
2021-12-0925 minCircana Growth InsightsC-Suite Conversations: The Business of JoyIRI’s Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. This installment welcomes Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, the snack subsidiary of PepsiCo.
Ferdinando speaks with Krishnakumar (KK) Davey, IRI president of client engagement, and Sheila McCusker, IRI executive vice president and team lead for PepsiCo. The conversation spans many topics, including how the PepsiCo mission of bringing joy with every sip and bite informs everything Frito-Lay does. She also discusses Frito-Lay’s rapid response to shifting consumer and shopper trends during the...2021-12-0756 minCircana Growth InsightsHighlighting Home CareWhile not as dramatic as at the outbreak of the pandemic, sales of home cleaning products remain elevated from 2019 levels, thanks to new cleaning regimens and increased at-home activity. Kathy Kemmet, Client Insights Executive for IRI’s Home Practice, shares key insights and opportunities for home care moving forward, including a focus on self-care, sustainability and convenience.
2021-12-0121 min