Shows
Note To Future MeThe HIGH ROI of Email Newsletters for PodcastersEmail marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners2) Convert Subscribers to Listeners3) Share Additional Content with Your SubscribersPodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the ne...
2023-02-0303 minNote To Future MeRevised Best Times To Send Your Emails in 2023The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaignsWhich day of the week generates the most opens?Thu...
2023-01-2703 minNote To Future MeGrow Your Business Podcast Session AnnouncementHas your business considered podcasting?Or is your current business podcast not growing your brand?Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.+ Why are podcast websites so important?+ What makes your podcast unique on social media?+ What does monetizing your podcast really mean?+ Why should your choice of podcast equipment be the LAST thing you need...
2022-09-1403 min
Note To Future MeMy Tips for Better Podcast MarketingAs you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast...
2022-09-0710 min
Note To Future MeYouTube Podcasts and YouTube SEOGoogle is finally cleaning up its product portfolio and merging services that just make sense to merge.YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.As the lines between podcasting and...
2022-08-3107 min
Note To Future MeWhy Podcasting Is The Future For Your BusinessPodcasting Is The Future For Your BusinessPodcasts can be used for many different areas of business.In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.Traffic GenerationNot only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That i...
2022-08-2402 min
Note To Future MeTo Charge or Not To Charge Your Podcast GuestsIt is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."Or are we now maturing as a medium? Do we now have a better grasp that the conten...
2022-08-1009 min
Note To Future MeWhere To Promote Your PodcastYour podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you...
2022-07-1307 minNote To Future MeThe Truths About Podcast MonetizationSome interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics. Improve Podcasts Study of PodcastersPodcasting is a MARATHON, not...
2022-07-0606 min
Note To Future MeGetting Noticed in the Podcast ClutterHow do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?In just 9 minutes you'll find out.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my...
2022-05-1809 minNote To Future MeTaking A Break From Podcasting Deep DiveTake a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consulta...
2022-05-0406 min
Note To Future MeHow To Become A Happier PodcasterThis is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast. A few episodes ago I put together some ideas on how to avoid podfading. This episode is for you if…don’t want to get frustrated after a few monthsyou record and publish a podcast and it often feels like a burdenyou’ve given up recor...
2022-02-0204 min
Note To Future MeWhat Are Five Essential Things That Make A Good Podcast?As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.Is “it” your voice?Is it entertaining?Is it informative?Is it edited?Is it good?Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 1...
2022-01-2604 min
Note To Future MeMore Thoughts On How To Avoid PodfadingPodfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?This is when podfading starts.Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.Know the reason why you're podcasting to avoid podfadingIf you just want to build a following or have profit as an end go...
2022-01-1903 min
Note To Future MeA Better "Podcast Guest Pitch" ProcessThere are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.Check for a "guest submission" process before pitching. If there is one, follow it.Focus your guest pitch on a specific solution for the audience. What can you do for this audience?Be detailed in your pitch. Mention specific episodes and...
2022-01-0502 min
Note To Future MeGo Beyond Being a "Podcaster" with Matty StaudtWhat does it mean to go beyond being a "podcaster?"My guest on this episode is Matty Staudt. He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs.According to Eric Nuzum, podcasters are audio makers, but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, and Magnificent Noise co-founder was asked to deliver five ideas around podcasting. "Idea Num...
2021-11-0415 min
Note To Future MePodcast Marketing Tips - CollaborateWhat can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it.The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently.Let's dig into how to collaborate.1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning them in your podcast, and ask them to spotlight you in t...
2021-10-2805 min
Note To Future MeThe Power of LinkedIn for PodcastersWe as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts.Debra Mathias is the...
2021-10-1437 min
Note To Future MeCircle270Media Celebrates 5 Years (and What I've Learned Along The Way)September 2021 marks 5 years for Circle270Media Podcast Consultants.And what a 5 years it's been.I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself.What have I learned?Trust your gut instincts on when to start.Surround yourself with trusted people to hold you accountable.Be open to any and all opportunities.Protect your time.But, put in the time, with focus.Always have "plan B."
2021-09-1608 min
Note To Future Me5-Step Podcast Guest Pitch ProcessA 5-Step "Podcast Guest Pitch" ProcessThere are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.2) Check for a "guest submission" process before pitching. If there is one, follow it to the letter.David Hooper from The Big Podcast - 3 Rules for Podcast Guests...
2021-09-0102 min
Note To Future MeWorst Advice Given To You As A PodcasterI occasionally like to go through podcast Facebook groups and save posts that have interesting questions. And then go back over time, say two, three, four weeks later, to see all the comments. And this post from a few months ago was asking the question, what was the worst advice given to you as a podcaster? The answers were really insightful and contradictory. I think a lot of it comes back down to the focus of your what do you want to accomplish. And as I read through these comments, you'll see the contradictions.Let’s...
2021-08-2608 minNote To Future MePodcast Marketing Ideas That Will Impact Your SuccessLet’s cover 3 different podcast marketing ideas that will work for you. Whether you’re just launching your podcast or simply want to increase your podcast followers and subscribers.3 Podcast Marketing IdeasWhen you produce a podcast, focusing on specific marketing channels can significantly impact your podcast’s success. Here are 3 online marketing strategies that can increase your listeners and the success of your podcast.BrandingThe foundation of your marketing efforts will hinge on a well-established brand for your podcast. A brand is a promise to your listeners. A promise of wha...
2021-08-1104 min
Note To Future MeSearch In Podcast Apps with Mark SteadmanFor years, the prevailing wisdom has been that your podcast name and episode titles are the biggest factors in helping listeners find your podcast. But, a good, detailed but not over-long description can help capture some of those relevant search terms?Well, maybe, kind-of, not always, but sometimes, but rarely, probably not. The truth is that’s pretty much never been the case for Apple Podcasts. It only cares about your titles and your author tags. But what about the increasing number of podcast directories? Where do we need to focus our efforts if...
2021-08-0441 minNote To Future MeGet More Reviews For Your PodcastApple doesn't publicly disclose a lot of information about how their podcast rankings work. And if you think about it, that makes sense. If they did, many podcasters (and marketers who sell to podcasters) would try to “game” the system, which would devalue the entire thing.Here’s what we instill in our podcast clients from the very start. Forget about Ratings and Rankings. Podcast reviews are what we want to focus on.Podcast reviews help establish social proof for your show. They offer feedback on what your listeners like (or dislike) about your podcast. Her...
2021-07-2803 minNote To Future MeTurn Your Blog Posts into Podcasts (Why You Should)How to Turn Your Blog Posts into Audio Podcasts (And Why You Should) You might be thinking that starting a podcast isn’t right for your business. But that’s not the case.You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they’re walking, while they’re working out — pretty much any time, anywhere. Why should you turn blog posts into audio podcasts?Everybody has their own preferred way to consume content; some people like to read, some like to...
2021-06-3004 minNote To Future MeFive Strategies For Podcast SuccessWe’ve put these five strategies together to take your business podcast to the next level. Podcasts are as important to content marketing and branding as a blog was a few years ago! So, if you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so.Podcasting for BusinessesPodcasting is a great way to raise awareness for you, your business, and the products and services you sell. For whatever size business stage you are currently. But, it’s no...
2021-06-2305 min
Note To Future MeCircle270Media's Brett Johnson on The Podcast On Podcasting"Today, Brett Johnson helps us understand that making mistakes on your podcast is totally fine. You just have to learn from it and use the right tools and equipment to elevate your show."This episode was originally published on June 17, 2021.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if y...
2021-06-1834 minNote To Future MeTime Spent With Podcasts DoublingWhile eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.” The report also sees average time spent daily with podcasts more than doubling from 2019 to 2023.Digital audio – which includes all internet-based audio streaming services within an app or website, including the online streams of AM/FM stations, along with podcasts and pure play services such as Apple Music, Spotify and Pandora – surpassed terrestrial radio in avera...
2021-06-1603 minNote To Future MeThe Benefits of Starting Multiple PodcastsStarting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners.Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done. For the purposes of this episode, when I talk about multiple episodes, I am referring to starting a podcast, creating content for it through its natural end, and then beginning another. And that is exactly what my guest has done over 4 times since 2005.In t...
2021-05-1958 minNote To Future MeHow To Get Traction For Your Guest Focused PodcastThe biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to.You should always be bringing on guests your listeners will benefit from. From there, make sure theyhave a story to tell or something to teach that your audience will benefit fromare someone that you personally have an interest in talking toSo keep in mind, there is a ton of competition in the guest focused podcast genre. And the most highly sought after guests are probably targeting po...
2021-04-3002 minNote To Future MePodcast Search Engine OptimizationThere was a recent story published by Timber.fm’s Amanda Cupido about podcasting. Near the end of that piece, she interviews Gabe Bender, who is Google Podcast’s product lead. Bender hints to some big changes coming to Google Podcasts involving search and discovery. He didn’t specifically say what is coming up, let’s take a look between the lines of what he said.Google will make features that are basically the same to what they have with YouTube. This means podcasts are going to become extremely searchable when a Google Search user (your pote...
2021-04-1504 minNote To Future MeMake Sure Your Listeners Understand What You’re SayingChances are, more of your podcast listeners than you even realize care a great deal about proper grammar. Your podcast represents you, and how you speak. You want your podcast listeners to understand what you’re saying, to think you’re bright and competent. But your weak word choice might be raising eyebrows and red flags. With the incorrect word choice, people might not actually know what you’re trying to say.Here are 6 words you think you’re using correctly in your podcast but you may not be... Less/FewerLite...
2021-04-0103 minNote To Future Me8 Steps To Grow Your Podcast AudienceWe are always looking for opportunities to increase our listenership for our podcasts, aren't we?And I think we tend to forget to encourage our current listener base to be our advocates, to get other listeners, to get more listeners to your podcast.We've come up with eight small steps to help you support your podcast without spending a dime.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you...
2021-03-2404 minNote To Future MeSmall Change = Big Impact. Changes Coming To Apple Podcasts.A small change with a big impact: no more “subscribe” as podcasting moves to “follow.”Apple Podcasts will no longer be using the word “subscribe” in a few weeks. The new wording will be in iOS 14.5, which should be released later this March. Listeners will be encouraged to “follow” their favorite podcasts instead. Apple, as usual with any changes they make in Apple Podcasts, will communicate with creators, and listeners, when this version of iOS is released.It may seem like a small change, but it could dramatically affect the podcast industry. Tom Webster from Edi...
2021-03-1002 minNote To Future MeIntroducing Level Up And Thrive PodcastIf 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting.The podcast industry’s efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium’s listeners are now more diverse than the population overall, despite a growing reach that is bringing in a greater number of listeners of all age groups.Nielsen reports 41% of monthly podcast listeners aged 18 and older are non-white. That includes 19% who identify as Hispanic and 13% that are Blac...
2021-01-2707 minNote To Future MeCreating A Podcast NetworkAs we all know, podcast networks are helpful for both listeners and content creators alike.I got to talk to Press Play Podcast Network's owner Chase Smith back in 2013, actually, specifically the end of May of 2019.He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in this podcast network.I think it's just an extremely interesting journey of creating this podcast network. The the ups and downs, the team development that's gone into it as...
2021-01-0628 minNote To Future MeHow To Save a Podcast That Is In PodfadeCOVID-19 has taken its toll on many things. And podcasting is one of them.Many podcasts, due to economics or time, have podfaded, while hundreds of thousands of new podcasts have launched.Carol Ventresca joins me on this episode.She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have to be put on pause indefinitely.She was the executive director of the non-profit, while I was on the board of directors. We saw an opportunity...
2020-12-1645 minNote To Future MeFollow These Eight Tips For A Successful Podcast LaunchPodcasts are a great way for a business to spread its message in an engaging way.Creating a podcast is open to anyone. However, the podcast launch and consistently producing content is not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back.Fortunately (or unfortunately, depending on what you read), there’s a lot of advice out there for podcasting newbies looking to for a successful podcast launch. From planning out your content to marketing your brand, here are eight...
2020-11-1805 min
Note To Future MePodcasts Can Lead To Better Connections With Your AudiencePodcasts are what your customers have been gravitating towards and asking for over the past few years.Yet ironically, podcast marketing is still one of the most underutilized forms of marketing.Podcasts are a great medium to be authentic and to connect with your audience.Think about this: Wouldn’t you be more loyal to a brand if it could show you that it has experts who care about you? And you feel are relatable to your own life?You can count on podcasts to continue to gain traction in the marke...
2020-10-0702 min
Note To Future MeAttract High-Quality Podcast GuestsLanding high-quality guests is key to expanding your audience.If you're a podcaster who hopes to land high-quality guests, keep these five things in mind to help you from looking like an amateur (and potentially turning potential guests away).Asking your guest to share the episode.Thought leaders don't want to keep sharing the same old interview questions and answers. Instead of telling people they have to share your content, create content they'll want to share. Create something that is easily sharable and offer your guest's audience the podcast takeaway material from a diff...
2020-09-2303 minNote To Future MePodcast ChallengesChallengesOver the last 30 days of my 31 day challenge to produce and publish a podcast every day, I really started thinking about the term “challenge.” And it’s various meanings…1 : an objection to something as not being true, genuine, correct, or proper or to a person (as a juror) as not being correct, qualified, or approved. 2 : a call or dare for someone to compete in a contest or sport. 3 : a difficult task or problem.What are some of your challenges with podcasting? I took a look at some podcasting Facebook gro...
2020-08-0102 minNote To Future MePodcast Reviews are Social ProofConsumers are influenced by other people more than they realize (or are willing to admit).According to the Wall Street Journal, social norms influence consumption behavior and even private interests, including one’s taste in music and even podcasts. This is what makes the concept of social proof a powerful one. This is Day 29 of my 31 Day Podcast ChallengeWhat is social proof?Sourcing Wikipedia...Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psyc...
2020-07-3004 minNote To Future MeReasons Why Your Business Should Start A PodcastYou handle the marketing for your company. You’re thinking about starting a company podcast but you haven’t got round to doing it yet. Why? Don’t know quite where to start the conversation in the next marketing meeting?This is day 28 of my 31 Day Podcast Challenge.Here are three great reasons why this form of audio content is just what your business’s content strategy needs.Podcasts make marketing sense. Fewer people are reading. More people spend more time mobile devices, which means you need to adapt your conten...
2020-07-2904 minNote To Future MeWriting An Effective Podcast DescriptionYour podcast description is also known as your podcast summary, or show summary. Podcast listeners have over a million potential podcast shows to listen to. So how can you help yourself be found? Have a good podcast description.This is day 25 of my 31 Day Podcast ChallengeYou write the podcast description inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc. Unfortunately, many will write their podcast description as an afterthought, and purely because they've stumbled across a big empty text box.
2020-07-2602 minNote To Future MeHow To Keep Your Podcast Topic FreshFresh content is key in running a successful podcast. Your listeners want to hear more of you. Plus, new content helps attract new listeners who don’t yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters.This is day 21 of my 31 Day Podcast ChallengeWhen you’re stuck and can’t think of what to include in your next podcast, try one of these ideas.Set Up Google AlertsWhat is a Google Alert? Essentially it’s an email you will rece...
2020-07-2202 minNote To Future MeTips To Increase Your Podcast Listener EngagementYou’re still not seeing the podcast listener engagement you were hoping for. This is day 20 of my 31 Day Podcast Challenge.I have four of the best tactics to help you see your podcast listener engagement increase. All it requires from you is a little time and planning. You should start to see the listener participation and engagement increase over time!Post your social media updates when your audience is activeUnderstanding your audience is the key to growing your listener base. But more importantly it will also help increase engagement.
2020-07-2102 minNote To Future MeBe Sure You Are Ready To Start A PodcastWe love helping businesses start their podcast for the right reasons.What are the right reasons?They depend on the business marketing goals and how this new marketing tool is cohesive with their other marketing objectives. This is day 19 of my 31 day podcast challenge.Your business may be going into podcasting for all the wrong reasonsBecause a potential podcaster often doesn’t consider the work involved with making one episode. It can cause problems for the whole marketing teamYou might see the term podfade as you...
2020-07-2004 minNote To Future MeFree Resources For Your Podcast And Website ArtworkIf you happen to be short on funds there are many free design resources that can help you out to create the perfect podcast episode artwork. For your website, your podcast feed, and social media posts.This is day 18 of my 31 day podcast challengeI am talking about free fonts, templates, stock photography, icons and even videos – essential assets you may need to complete your podcast projects, all free. And freebies don't mean you have to compromise quality.Free stock imagesLanding StockDiscover your perfect landing page image
2020-07-1904 minNote To Future MeBecome A Better Podcast Host InterviewerInterviewing guests involves more than just asking the right questions. Your audience wants to hear captivating content.This is day 17 of my 31 Day Podcast ChallengeHere are some strategies you can implement immediately:Research Your Guests ThoroughlyIf your podcast exists to educate and inform your listeners about a particular subject, it’s only respectful of your audience to learn not only about the topic but also the guest in order to create an effective episode. Do your homework. Search online and gather background information about your interviewees. Be sure...
2020-07-1803 minNote To Future MeWhy Podcasts Are Good For Your BusinessAs a small business, it can be extremely difficult to find your unique voice in your niche business category and marketplace. And then successfully reach your targeted audience. Consumers’ lives are saturated by advertising on a daily basis. So how can you create brand personality and make your business heard? One answer is podcasts.Podcasts are increasingly being integrated into brands’ content marketing strategies. Do you know why? It is advertising which offers businesses the opportunity to create an intimate rapport with their current customer base, and potential customer base.If you need furthe...
2020-07-1503 minNote To Future Me4 Great Reasons to Be Interviewed on PodcastsWhen you get interviewed on a podcast, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic.For day 10 of my 31 Day Podcast Challenge, let’s cover 4 great reasons why you should want to be interviewed on podcasts.Build relationships with influencers in your industry - networking!The one thing all podcast hosts have in common is influence. They have audiences of people who choose to...
2020-07-1102 minNote To Future MeCommon Podcast Questions We AnswerI’ve been involved in podcasting for businesses and organizations since 2016. I’ve talked to a lot of people about the medium. Over the years, here are the common podcast questions we answer.Is creating a podcast hard?The answer is no, podcasting isn’t very hard — but it is work, so be prepared to put in the time and effort to make a good one and create great content. There are over 2 million podcasts in Apple Podcasts (mid-2021), so you do have some competition.The technical side of podcasting has a ve...
2020-07-0905 minNote To Future MePodcast Year End ReviewI want to take a look at what I provide my clients for a year end review. I call it the Podcast Year End Review. The year end review doesn't necessarily mean that you're doing this in January. It's just the year end or maybe a season end review of whenever your podcast naturally ends. And it is a great year end review to take a look at three different areas - Progress/GratitudeProcess ReviewGoal SettingIf you'd like this list, send me an email. I can send you this list of questions that we go...
2020-07-0603 minNote To Future Me31 Day ChallengeWelcome to my self-imposed 31 day challenge. A challenge to create and publish 31 podcast episodes in the month of July.I will be covering topics from podcast microphone choices, the value of transcriptions, podcast websites...all things podcasting and podcast related.Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their...
2020-07-0103 minNote To Future MeThe Joe Rogan Experience Exclusively on SpotifySay "Goodbye" to the The Joe Rogan Experience on your preferred podcast player - unless you listen to your podcasts on Spotify.Beginning 9/1/2020, The Joe Rogan Experience will be debut on Spotify, then to be heard exclusively on that platform later in 2020. Plus, all his video content moves from YouTube to Spotify.We say, "Congratulations, Joe, you've come a long way from NewsRadio!"Here are three things to take away from this move.1) You are going to hear and see this from the podcasting industry "old guard.""Once a...
2020-05-2111 minNote To Future MePodcast Brand Kit - Make Your Own Podcast Cover ArtWe all come up against obstacles when creating a podcast. Content, hosting platforms, audio sound, and podcast branding artwork are just a few.I talk with Lee Hills, a freelance graphic artist and animator, about his ongoing "digital project a day." What happens when your head is spinning with ideas? Maybe the best idea is to just create, or post, or publish, and get them out into the world. That's what Lee is doing. Creating a viable product as quickly as possible, and let the internet decide where it should and can go from there....
2020-05-1333 minNote To Future MeTogether PodcastMarty and Trina Daniels co-host this daily, live podcast. As you may know, from previous Note To Future Me podcasts, Marty is the owner of Podovox Professional Podcast Services. This podcast is not about Podovox, but about...well, here's what they state on their Facebook page..."We start off each day with our live podcast. After over three decades of marriage, two young sons, we have been together through a lot of incredible times as well as devastating ones too. Get your coffee and join us live each weekday at 7:30/6:30 a.m. Central for conversation. If you...
2020-04-2923 minNote To Future MeThe Confident Woman PodcastAs their podcast website states..."Rachel and Erin show up as their true authentic, transparent, and vulnerable selves and talk about everything including confidence, body image, relationships, business, finances, fitness, freedom, travel and fun, all rolled into one!"That's what you'll hear in this interview. From a chance meeting at a business MeetUp, to now dreaming big with future plans for their podcast and events. This interview offers up a tremendous amount of information for anyone who is seriously considering podcasting as a "voice" for what matters most to you.The Confident Woman...
2020-04-161h 06Note To Future MeWays To Increase Your Podcast DownloadsTo continue to looking at your podcast's influence, one measure is to monitor and implement strategies to increase your downloads (or streaming activity, depending on the podcast player app).With me is Podovox Professional Podcast Services owner Marty Daniels.Here are some easy ways to increase exposure, and encourage more listeners to your podcast.Make a Landing Page or Add a Page to your Website: Creating a landing page, which is simply a single web page or adding a page to your website can drive traffic to your podcast. Make sure to include...
2020-04-0142 minNote To Future MeYour Podcast Communication Strategy During EmergenciesCreating a podcast, and therefore having a way for you to keep yourself out in front of people when everybody is withdrawing, could be a very powerful opportunity for your business. You can be a calming voice during recession, depression, a natural disaster, or as we are experiencing now, an international health emergency.A podcast is an absolutely easy and effective way to control your message to the media. The message that goes out from your organization, to your employees, to your customers, to your potential customers, to your particular industry, and to the media....
2020-03-1721 minNote To Future MeIllumination Bureau PodcastThe Illumination Bureau podcast is a podcast produced by Creative Portfolio, and co-hosted by Catherine Lang-Cline and her business partner Kristen Harris.What makes this podcast special is that Catherine and Kristen bring two different perspectives to the podcast conversation. Ultimately, they have two different audiences listening to their podcast, their business clients and their talent clients. They weave their podcast content into addressing both targeted listeners.Portfolio Creative provides access to creative talent to fill their business clients' short or long-term contract needs. Catherine works with business clients and Kristen works with the creative t...
2020-02-0534 minNote To Future MeExit The Warrior, Lessons From Neil PeartI discovered Neil Peart and Rush when I was in high school, back in the beginning of the 80s. He had everything that I always dreamt of becoming. He was just a master of what he did; he played this mammoth drum kit and was the master of the odd time signatures and just had chops for days. At the time, no other progressive drummers were raising the bar to the level he did. I'd never seen or heard another drummer like him.What did he do? Neil played his instrument like he was playing a symphony...
2020-01-2310 min
Note To Future MeCircle270Media's Brett Johnson on The Successful Encore Career"Brett moved from a long career in radio broadcasting and sales to open his own company, Circle270Media Podcast Consultants, as an expert in podcasting helping many organizations throughout Central Ohio utilize this great new media method and technology!"This episode was originally published on January 20, 2020.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you...
2020-01-2238 minNote To Future MeGoogle and Your Podcast WebsiteGoogle has started indexing podcasts. At their recent conference they announced that podcasts and podcast websites are appearing in regular search results. Don't confuse Google podcasts with Google Play. Google is transitioning away from Play. They explain how they index podcasts in their developer Docs. Basically it says the podcast must have a dedicated home page, with a link pointing to your RSS feed. What does this mean? Your podcast needs a website. Google is actually transcribing the audio in the same way that they automatically do on YouTube, with...
2019-10-1040 minNote To Future MeHow To Launch A Branded PodcastI continue my conversational series with Marty Daniels, owner of Podovox. This time around, we take a look How To Launch A Branded Podcast. Marty and I are asked this often from businesses. We look at six different things that we ask our clients before jumping in to creating branded podcasts. The six things we look at are: 1) define your audience, 2) define your goals,3) focus on what makes your brand awesome, 4) define your podcast voice, 5) know how to engage your listeners, 6) the investment.Recorde...
2019-09-0420 minNote To Future MeAffording College with Aaron GreeneAaron Greene is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director. They have a podcast called Affording College with Aaron Greene. The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to address when they start preparing their students to go to college, financially. Basically, right now we're looking at $1.3 trillion debt in college loans. And with their podcast, they're...
2019-08-2254 minNote To Future MeBroadcasters Meet Podcasters?Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio. Joining me is Marty Daniels, owner of Podovox Professional Podcast Services. We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea. The good and the bad. For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to...
2019-08-0531 minNote To Future MeWe Love Schools PodcastAllerton Hill Consulting does no advertising. So why a podcast, when a podcast in itself could be considered advertising?Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne. Carole does a great job explaining why they thought of using a podcast, and how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting Allerton Hill Consulting. It's a great example for any business owner...
2019-07-2456 minNote To Future MeSuccessful Encore Career PodcastSo why does a non-profit need a podcast? And how does a non-profit "afford" to create one with already limited staff, budget and time? I speak with Dr. Carol Ventresca, ED at Employment For Seniors about just that. With its first episode published in January of 2017, The Successful Encore Career Podcast has been a shining example of what non-profits can produce and utilize in their content creation.Employment For Seniors has provided career assistance and resources to nearly 30,000 clients, free of charge, over the past 40 years. Recorded in Studio C at the 511 Studios...
2019-07-101h 01Note To Future MeWomen Of Influence PodcastWith me in this episode is Emily Bench. She's the host of the podcast Women Of Influence. She is also a reporter with Columbus Business First, a traditional media outlet focusing on local business news in Columbus, Ohio market. This is an interesting story about a traditional media outlet giving her 100% support for this podcast. Her idea of what her podcast is about, as well as the support Columbus Business First is giving her, is well worth the listen. Hope you enjoy it. Emily's contact info Recorded in Studio C at the 511 Studios...
2019-06-2642 minNote To Future MeMinds On B2B PodcastDanny Harris, VP of Client Success at Minds On, a digital marketing agency, is also the host of the podcast Minds On B2B. Danny is a professional B2B marketer, with hundreds of clients, who he sees having the same challenges. So the podcast was born out of the need to share resources and tools to support and expand his network, while showcasing Minds On expertise and successes. Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast...
2019-06-1344 minNote To Future MePress Play Podcasts and Chase SmithIf you’re like me, you’re always on the hunt for a new podcast to add to your rotation. The trouble is that sometimes wading through the options can become overwhelming. Luckily, there is a way to make the search a little less stressful–podcast networks! Podcast networks are helpful for both listeners and content creators alike. If you are a listener, then podcast networks make finding a new show easy by curating quality content and putting it all in one place for you to find. If you are a content creator, then being part o...
2019-05-2944 minNote To Future MeDriving the Cbus PodcastIn this episode, I speak with Heartland Bank's President, Chairman and CEO Scott McComb about the podcast he hosts, Driving The Cbus. Why did he start the podcast, and where is it going? Find out in this episode.
https://www.heartland.bank/drivingcbus
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
...
2019-05-0841 minNote To Future MeKamiwaza PodcastIn this episode I interview Drew Dillon, co-owner Project Lift, and Aaron Jannetti, co-owner Endeavor Defense & Fitness about their joint effort Kamiwaza Podcast. So how to do two people who own two different businesses come together and produce a podcast that benefits both businesses? Listen to find out! https://www.project-lift.org/https://www.endeavordcf.com/https://www.instagram.com/kamiwazapodcast/ Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With...
2019-04-2459 minNote To Future MeNetworking Rx PodcastIn this episode, I interview Frank Agin, Founder and President of AmSpirit Business Connections, and host of the podcast Networking Rx. Frank is putting in an extraordinary amount of time networking with his podcast. And his podcast has the unique flavor that it is designed to help him expand his AmSpirit Business franchise base. Not only does he produce a podcast that provides insight on networking, but it builds his branding for AmSpirit. He’s just a few months in, but he already knows this podcast will do what he set out for it to do. https://ww...
2019-04-1034 minNote To Future Mecbuzz PodcastIn this episode, I interview Courtney West, Marketing Manager, Communications and Marketing at the Columbus (OH) Chamber and the host of cbuzz Mikaela Hunt, President and Chief Storyteller, Mikaela Media.
The cbuzz podcast has some unique factors. First, it's gone through a change of hosts which, as we've spotlighted in a couple of my previous podcasts, can be overcome. But in both cases with cbuzz, the host is not a Columbus Chamber employee. They're using outside talent.
The podcast was dormant for a few months, but it's now in a reboot status with Mikaela Hunt, a 17-year TV news veteran...
2019-03-271h 02Note To Future MeRadio, Podcasting And SponsorshipsI usually interview businesses and organizations who have implemented podcasting into their marketing strategy on this podcast. But in this episode, I'm taking a sidestep. I got to interview Dino Tripodis, host of the podcast Whiskey Business and former long time morning show co-host on WSNY Sunny 95 in Columbus, Ohio. Also in the studio with me was Steve Palmer, main host of the podcast Lawyer Talk: Off The Record, and owner and partner at the law firm of Yavitch & Palmer in Columbus, Ohio, as well as the owner of 511 Studios. Okay, now you're thinking what...
2019-03-131h 02Note To Future MeBusiness Inspires PodcastIn this episode, I talk with Stephanie Evans and Michelle Wilson. Michelle was the first and former host of TriVillage Chamber Partnership's Business Inspires in her role as the Executive Director. With Michelle leaving that position, Stephanie is now the executive director, and new host. At the time of this recording, Stephanie was just beginning the transition, and had recorded a few episodes on her own. Podcast hosts will change over time. How should your company prepare for it? The key word there is prepare, and keep the podcast's mission at the forefront. Michelle and Stephanie will...
2019-02-2747 minNote To Future MeAthletic Mind Institute PodcastIn this episode, I talk with Dr. Todd Kays, host of Athletic Mind Institute Podcast, a podcast he produces for his sports and performance psychology practice, The Athletic Mind Institute. Dr. Kays is a leader in the field of Sport and Performance Psychology. The co-author of Sport Psychology for Dummies (2010), Dr. Kays’ training and guidance have helped thousands of athletes eliminate the most common mental errors and breakdowns in sport. For five years, he was the sport psychologist for the Columbus Crew, the major league soccer team in Columbus, Ohio and has worked with numerous so...
2019-02-1351 minNote To Future MeGrow Like A Pro PodcastIn this episode, I talk with Jason Fleagle and Adam Bankhurst, co-hosts of Grow Like A Pro Podcast from Jenesis Marketing Group.
The Grow Like A Pro podcast is all about learning how to achieve your goals and dreams as a business owner. learn growth tips and hear success stories from entrepreneurs from all walks of life as they teach you how to grow like a pro.
I know one great takeaway you will get from the podcast is how the two share duties as co-hosts. Ideally, co-hosts should divide the work in half. And these two talk about how...
2019-01-301h 02Note To Future Meunsuitable on Rea Radio PodcastMy guest is the host of Rea & Associates CPA's podcast unsuitable on Rea Radio, Dave Cain. A CPA firm may be one of the last business categories you would imagine producing a podcast. But as Dave will tell you, it's all about the content, consistency and supporting podcast staff. http://www.reacpa.com/tax_insights/podcast/ Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have...
2019-01-1646 minNote To Future MeBBB SparkCast PodcastJessica Kapcar, BBB of Central Ohio's Communication Director, and new host of the BBB SparkCast, is my guest on this episode. Jessica and I talk about the beginning discussions of why a podcast for the BBB, to now a new host. Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how...
2019-01-0250 minNote To Future MeHoliday Break - Back Again January 2, 2019Exciting new episodes and format coming in 2019! Taking December off to prepare. Note To Future Me returns 1/2/19!
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.
Brett Johnson is the owner and lead consultant at Circle270Media...
2018-11-2802 minNote To Future MePodcasting with Purpose for You and Your BusinessRecorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the...
2018-11-2105 minNote To Future MeMillennials Choosing Podcasting Not BloggingWhy Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands
According to a recent Forbes online article, Has 'Millennial Travel' Gone Too Far?," Millennials are on the move far more than generations before them and their mobile devices are their lifelines.
Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community.
Early on, millennials was encouraged to create blogs and websites with portfolios.
Podcasts were rarely mentioned. But millennials have found that...
2018-11-1403 minNote To Future MeMaster Your Podcast Interviewing SkillsWith me on this episode is Mark Nuce, a broadcast veteran of 30+ years. He is the news and public affairs director at North American Broadcasting, Incorporated in Columbus Ohio.
We're going to talk about how to develop your podcast interviewing skills that will:
1) Make you a better podcast host.
2) Develop more insightful conversations with your guests.
3) Make your podcast stand out and get more shares and reviews and probably bring a ton of value to your listeners as well.
The four key areas to master podcast interviewing we are going to cover include:
1) homework and research
2) planning
3) listening
4) flexibility
Recorded...
2018-11-0715 minNote To Future MeNovember National Podcast Post Month11 Years of National Podcast Post Month kicks off on November 1, 2018!
In 2007, 50 podcasters participated in the first ever National Podcast Post Month aka NaPodPoMo.
Created by Jennifer Navarrete as an answer for an audio version to other 30 day challenges happening in the month of November.
NaPodPoMo is a month long event where you are challenged to podcast every day for 30 days from November 1st-30th.
Use any platform you desire. From full production studio to iPhone app and just about anything in between. The goal of National Podcast Post Month is to use the challenge of podcasting daily as a form...
2018-10-3103 minNote To Future MeHow To Get Podcast Guests To Cross PromoteYou're a podcaster that interviews guests. You're doing so because of the content, or the chance to interview people you've always wanted to interview. The podcast gives you that opportunity. You ask guests to your podcast because they bring value to you, to your audience, and you're hoping that your guest will promote the episode and help you build your audience as well. What can you do to get that guest engaged to help? So they will help promote you and your podcast? I present a pretty basic, and easy, solution. Subscribe to my free weekly Open...
2018-10-2404 minNote To Future Me5 Tips For Podcasting SuccessTips for podcasting success are a dime a dozen. Each podcaster has their own success tips, and are specific to their podcast. But there are some very good tips that cover all categories of podcasts. And to bring in another aspect of the ones I have chosen, I chat with Marty Daniels, long-time friend and media veteran in his own right, owner of Podovox Professional Podcast Services.
Our 5 tips we cover include:
1) Clarify and write down your "why"
2) Just get in there and do it
3) Energy management over time
4) Don't worry about the stats
5) If you think you need help...
2018-10-1732 minNote To Future Me6 Reasons To Add Podcasting To Your Content Marketing StrategyYou own a business, you have some competition. Maybe your service or product is superior to others in your market.
Maybe not.
And you don't want to enter into any pricing war with your competition. Instead, concentrate on making sure your target market knows that your company is the right one for them.
Until they believe, they will never buy from you.
How can you set yourself apart from the competition? Publishing content online is a great first step. It has to be high-quality material that truly helps your target market. Your published pieces need to earn trust, build goodwill, an...
2018-10-1006 minNote To Future MeHow To Stop Sounding Like A Sales RookieToday’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes.
Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list.
https://www.entrepreneur.com/article/289556
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insigh...
2018-10-0306 minNote To Future MeHow To Get Started With Audio Content Marketing Right NowAudio content marketing is here to stay. In this episode let's focus on podcasting as a core audio content marketing strategy, and then look at supplementary content options that support each other.
Podcasting
Webinars
Audiograms
Voice Search
How are you planning to add audio content to your content strategy starting now?
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as...
2018-09-2606 min