Shows
From Lab to Label: The Scientification of Consumer BrandsEpisode #44: Cracking the Code of Functional Foods with Marc from SupergutAbout a year ago, Susanne sat down with Marc Washington, former CEO and now Founder Emeritus of Supergut, for a thoughtful conversation on how science and personal experience helped shape one of the most talked-about brands in gut health. Marc shares the story behind building Supergut, what he learned along the way about the gut microbiome and metabolism, and how the brand approached clinical studies to stand out as conversations around weight loss and metabolic health began to shift.Get ready for a fascinating blend of research-backed solutions, entrepreneurial grit, and practical advice on taking control of...
2026-01-2833 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #43: The New Rules of Retail for Health and Wellness BrandsIn this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buyers actually look for before they’ll take a chance on your product, from credibility and operational readiness to the cash realities behind a successful launch. Hunter brings the Amazon lens, explaining why some brands avoid the platform, how Amazon can support (not sabotage) an omni-channel strategy, and which performance signals point to real product-market fit....
2026-01-141h 01From Lab to Label: The Scientification of Consumer BrandsEpisode #42: A New Approach to Fertility Health with Kirsten Karchmer from ConceivableIn this episode, Susanne sits down with Kirsten Karchmer, CEO of Conceivable, to talk about why fertility challenges seem to be rising and what women can do before IVF becomes the default option. Drawing on 25 years as a fertility acupuncturist, Kirsten brings a practical, grounded perspective to reproductive health. Together, they explore how cycle patterns, daily habits, and modern environmental stressors are quietly shaping hormone balance, egg quality, and the ability to stay pregnant, not just get pregnant.What’s covered in this episode:Why more people are struggling to conceive, including a major rise in...
2025-12-1745 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #41: The Rise of Seed Cycling with Terry & Ulrike from Two MoonsIn this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant professor at Cornell, they’ve shaped a brand that sees hormonal health as a blueprint rather than a problem. Together, they are rethinking what it means for women to understand their cycles, advocate for themselves, and feel genuinely supported by both products and community.What’s covered in this episode:How a clothing s...
2025-12-0343 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #40: The Future of Respiratory Wellness with Chris & Nick from BetterbrandIn this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors.What’s covered in this episode:How Nick and Dr. Chris teamed up and built Betterbrand from scratch.Why...
2025-11-1939 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #39: The Evidence Behind Better Cycle Health with Alice from DITTOIn this episode, Susanne chats with Alice van der Schoot, founder of DITTO, a science-led brand on a mission to redefine how we understand and support menstrual health. With a background in neuroscience and a PhD in nutrition science, Alice bridges the gap between cutting-edge research and real-world solutions for PMS and PMDD. Through evidence-based education and clinically validated supplements, DITTO is helping people take back control of their cycles, one symptom at a time! What’s covered in this episode:How Alice’s background in neuroscience and nutrition inspired her to launch DITTO.The...
2025-11-0537 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #38: Building a More Sustainable Plate with Green ChefIn this episode, Susanne chats with Kasia Feng and Taara Ness-Cochinwala, General Managers at Green Chef, the organic meal kit brand from the HelloFresh Group that’s transforming how people approach healthy eating. With a focus on organic ingredients, sustainability, and transparency, Green Chef is proving that clean eating can be both effortless and delicious. As pioneers in the wellness food space, Kasia and Taara share how their data-driven yet deeply human approach has helped Green Chef stand out in an ever-evolving industry.What’s covered in this episode:Kasia and Taara’s career journeys, from c...
2025-10-2235 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #37: Rethinking Menstrual Care with Arielle LouposIn this episode, Susanne chats with Arielle Loupos, e-commerce veteran and founder of Flower Girl, a sustainable period underwear brand redefining how women manage their cycles. Frustrated by the waste and discomfort of conventional menstrual products, Arielle set out to reinvent the experience with non-toxic, ethically made period underwear. Today, Flower Girl is reshaping menstrual care with designs that are sustainable, empowering, and actually comfortable.What’s covered in this episode:Arielle’s journey from working with brands like Native, Good American, and Kendall & Kylie to launching her own company.The two-year R&D pr...
2025-10-0829 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #36: Building a Resilient Microbiome with Kara SeidmanIn this episode, Susanne chats with Kara Seidman, registered dietitian and Director of Partnerships at Resbiotic, who is bringing pharmaceutical-level rigor to the world of microbiome-based wellness. What began with her passion for gut health and years of clinical experience has grown into a mission to develop precision probiotics, postbiotics, and prebiotics that support whole-body health through the gut’s connection to other systems.What’s covered in this episode:Kara’s journey from gastroenterology and functional nutrition to the cutting edge of microbiome science.Why gut health impacts everything from digestion to immuni...
2025-09-2436 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #36: Building a Resilient Microbiome with Kara SeidmanIn this episode, Susanne chats with Kara Seidman, registered dietitian and Director of Partnerships at Resbiotic, who is bringing pharmaceutical-level rigor to the world of microbiome-based wellness. What began with her passion for gut health and years of clinical experience has grown into a mission to develop precision probiotics, postbiotics, and prebiotics that support whole-body health through the gut’s connection to other systems.What’s covered in this episode:Kara’s journey from gastroenterology and functional nutrition to the cutting edge of microbiome science.Why gut health impacts everything from digestion to immuni...
2025-09-2436 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #35: Breaking the Silence on Menopause with Kiran KumarIn this episode, Susanne chats with Kiran Kumar, founder and CEO of Timeless Biotech, who is pioneering a new approach to menopause and longevity by focusing on ovarian health. What began with her background in biotech and a realization that traditional longevity interventions often fail women has grown into a groundbreaking mission to develop the first ovarian age clock and predictive model for time to menopause. Today, Kiran is rethinking how women’s health can be measured, managed, and extended through science-backed interventions.What’s covered in this episode:Kiran’s journey from biotech bioengineer to cha...
2025-09-1032 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #34: Reinventing Creatine for Modern Life with Steve JenningsIn this episode, Susanne chats with Steve Jennings, known as the “Creatine OG,” who pioneered the use of creatine in Olympic athletes back in the early 90s and is now on a mission to bring it into the mainstream as a tool for energy, longevity, and everyday health. What started with a chance phone call and a single bag of creatine has turned into a decades-long journey that shaped the sports nutrition industry. Today, Steve is focused on unlocking creatine’s full potential beyond the gym, from cognition to women’s health and healthy aging.What’s covered in...
2025-08-2748 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #33: From Burnout to Bodybuilding with Caleb WhittleIn this episode, Susanne chats with Caleb Whittle, a former Chief Marketing Officer turned fitness and nutrition coach, who’s on a mission to simplify how we build muscle, lose fat, and feel better in our bodies. After years of burnout, weight gain, and misinformation, Caleb found his stride through strength training and science-backed nutrition. Now he helps others do the same with a practical, no-BS approach.What’s covered in this episode:Caleb’s journey from marketing executive to natural bodybuilder and full-time coach.Why most people overcomplicate fitness, and the three simple...
2025-08-1339 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #32: Gut-Friendly Wellness Rituals with Cicely Huinink from BlumeIn this episode, Susanne chats with Cicely Huinink, Product Development and QA Lead at Blume, the Canadian wellness brand shaking up the beverage world with functional drinks made from organic superfoods. Cicely takes us behind the scenes of her journey from studying nutraceutical sciences to crafting science-backed, feel-good blends that people actually love to drink. Today, she leads everything from ingredient sourcing to regulatory compliance, all with a focus on integrity and transparency! What’s covered in this episode:How Blume balances trend forecasting with scientific rigor to create products that stand the test of tim...
2025-07-3040 min
Pharmacy Podcast NetworkBecoming a Multihyphenate Integrative Pharmacist with Dr. Swathi Varanasi | Holistic Pharmacy PodcastBeing a pharmacist is exciting–as long as you're willing to try new things. These are wise words from my returning guest on today’s podcast, who has been paving the way for integrative pharmacy.
Dr. Swathi Varanasi is an award-winning pharmacist passionate about the intersection of personalized medicine, patient outcomes, and innovation.
With experience spanning patient care, biotech, research, academia, and consumer product goods, Dr. Swathi has paved the way for healthcare professionals to pursue non-traditional career paths through creating postdoctoral training programs, industry internships, and online educational programs. She co-founded and serves as Chie...
2025-07-2242 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #31: Understanding Food Sensitivities with Norma Center from 5StrandsIn this episode, Susanne chats with Norma Center, Head of Technology and R&D at 5Strands, a holistic health brand transforming how we understand food and environmental sensitivities. Norma shares her journey from early computer science studies to discovering her passion for out-of-the-box wellness tools. Today, she’s helping 5Strands empower people and pets alike through non-invasive hair testing that uncovers imbalances and intolerance triggers, often hiding in plain sight! What’s covered in this episode:How 5Strands’ unique testing method uses hair to detect food, environmental, and nutrient imbalances.Why intolerances aren’t allergi...
2025-07-1648 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #30: Personalized Gut Health with Bridgitte Mallinson from GutPersonalIn this episode, Susanne chats with Bridgitte Mallinson, founder and CEO of GutPersonal, a gut health brand on a mission to bring personalization, empowerment, and real healing to the supplement space. Bridgitte shares how her experience with IBS, chronic migraines, and multiple health challenges ultimately led her to discover functional medicine. That journey inspired her to create GutPersonal’s root-cause approach to better gut health. With clinical expertise, a sharp eye for formulation, and a passion for helping women feel their best, Bridgitte is reimagining how supplements support everyday wellness! What’s covered in this episode:Why...
2025-07-0233 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #29: Community-Driven Wellness with Carlos Viña Bas from IVB WellnessIn this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is redefining what smart supplementation looks like. With a bold mission to help people “know more, fear less, and choose better,” and a no-nonsense, evidence-first approach to formulation, IVB is raising the bar for wellness every...
2025-06-1828 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #28: Nutrition-First Hormonal Balance with Monica Grohne from MareaIn this episode, Susanne chats with Monica Grohne, founder and CEO of Marea, a micronutrient supplement brand on a mission to transform hormonal health for women! Monica shares how her personal battle with PMDD sparked a journey from frustration to innovation, leading to Marea, a brand cutting through the noise with research-backed nutrients that target mood swings and hormonal imbalances. With a direct-to-consumer focus and collaboration with dietitians, Marea is redefining women’s wellness: no guesswork, no gimmicks, just real support!What’s covered in this episode:What PMDD is and how women can recognize its...
2025-06-0432 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #27: Navigating Self-Funded Growth Versus Raising CapitalIn this episode, Susanne sits down with Alisa Vitti, the pioneering voice in functional nutrition and founder of FLO Living, and Carolyn Simmons, a seasoned CPG investor and former partner at Melitas Ventures. Alisa shares how she turned personal hormone health struggles into a self-funded femtech platform that’s empowered thousands of women to sync their cycles with nutrition, fitness, and lifestyle. Carolyn pulls back the curtain on the venture-capital world, revealing exactly what VCs look for in early-stage consumer brands and how to set yourself up for a successful raise and exit! What else is covered in...
2025-05-2157 min
NutraIngredients NutraCastNutraCast: Citruslabs launches grant program to bridge research gapsResearch in women’s health, mental health, sleep and longevity has long been underfunded despite growing demand for innovation in these vital areas. Susanne Mitschke, co-founder of contract research organization Citruslabs, believes that robust clinical trials are essential to closing this gap.
2025-05-1628 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #26: Tackling Pet Intolerances with Austin Collins from 5StrandsIn this episode, Susanne chats with Austin Collins, the CEO of 5Strands, a pet health testing company that’s helping pet parents get to the root of their animals’ discomfort! Austin shares his journey from college athlete to wellness entrepreneur and explains how 5Strands uses bioresonance technology to identify intolerances and imbalances in pets. From generic kibble to raw food rotations, Austin breaks down the often overlooked impact of diet and environment on pet behavior and health. With thousands of pets tested and a commitment to gut health and real data, 5Strands is redefining how we care for our anim...
2025-05-0734 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #25: Refreshing the Hygiene Routine with Meredith Diehn from GoodwipesIn this episode, Susanne sits down with Meredith Diehn, the SVP of Marketing at Goodwipes. Their company is redefining personal care with a bold mission to break taboos around hygiene and make self-care feel fresh, fun, and effortless. With two decades of experience in the CPG world, Meredith shares her journey from analytics to brand building and how Goodwipes is activating real communities in a saturated market. From bathroom essentials to festival experiences, this episode explores what it takes to create a beloved brand grounded in data, authenticity, and humor! What’s covered in this episode:H...
2025-04-2345 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #24: Redefining Supplement Standards with Dr. Harry Jarrett from HeightsIn this episode, Susanne sits down with Dr. Harry Jarrett, the Head of Science and Research at Heights, a forward-thinking supplement company on a mission to merge rigorous academic research with real-world product innovation. From his early passion for nutrition research to Heights’ flagship “Vitals” multivitamin and probiotic, Harry reveals how true scientific integrity can transform a fast-paced, often unregulated industry. Get ready for an engaging discussion on the future of supplements, the power of clinical trials, and why bridging academia and industry is redefining how we support mind and body health! What’s covered in this episode:
2025-04-091h 06
The Holistic Pharmacy PodcastS08E04 - Becoming a Multihyphenate Integrative Pharmacist with Dr. Swathi VaranasiBeing a pharmacist is exciting–as long as you're willing to try new things. These are wise words from my returning guest on today’s podcast, who has been paving the way for integrative pharmacy.
Dr. Swathi Varanasi is an award-winning pharmacist passionate about the intersection of personalized medicine, patient outcomes, and innovation.
With experience spanning patient care, biotech, research, academia, and consumer product goods, Dr. Swathi has paved the way for healthcare professionals to pursue non-traditional career paths through creating postdoctoral training programs, industry internships, and online educational programs. She co-founded and serves as Chief Scientific Officer of the Life...
2025-04-0442 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #23: Tapping Into Nature’s Healing Power with Molly Latham from Global HealingIn this episode, Susanne sits down with Molly Latham, President and CFO of Global Healing, a family-owned wellness company that’s grown from a small clinic to one of the earliest e-commerce supplement brands! From Molly’s California upbringing among fruit trees to the research backing of Global Healing’s top products like Oxy-Powder®, they dive into how pure formulations and advanced delivery methods are fueling holistic health. Get ready for an engaging discussion on the future of supplements, the importance of cleansing, and why staying true to your roots can help redefine the future of wellness!What’s...
2025-03-2643 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #22: Regenerative Beauty Done Right with Stephen Smith from NuturnIn this episode, Susanne sits down with Stephen Smith, the founder and CEO of Nuturn - an innovative skincare brand that aims to revitalize both the skin and the earth! From Stephen’s roots in fine art and biodynamic agriculture to the scientific evidence behind Nuturn’s impressive clinical results, they explore how regenerative farming practices can spark the next big shift in beauty. Get ready for a compelling conversation on transparency, sustainability, and the future of skincare that goes beyond “clean beauty”! What’s covered in this episode:How biodynamic and regenerative farming methods yield clini...
2025-03-1330 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #21: Debunking the “100% Results” Myth with Dr. Swathi VaranasiIn this episode, Susanne sits down with Dr. Swathi Varanasi, one of Citruslabs’ Principal Investigators, for a candid conversation about what it really takes to conduct a successful clinical study in the health and wellness space. From debunking the myth of “100% results” to explaining why a one-size-fits-all approach simply doesn’t work, they share valuable insights on how to design meaningful research. Get ready for an eye-opening look into the challenges, misconceptions, and best practices that can guide brands toward more transparent, scientifically sound research! What’s covered in this episode: Common misconceptions about “100% results,” and why realist...
2025-02-2637 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #20: The Pet Wellness Revolution with Dr. Davide StefanuttiIn this episode, Susanne sits down with veterinarian and Citruslabs’ Pet Health Lead, Dr. Davide Stefanutti, to discuss the rise of pet wellness products and why they’re in demand now more than ever! You’ll learn how human health trends are influencing pet care, the difference between consumer perception studies and clinical trials for pet products, and how to avoid common pitfalls when developing a pet-focused product. Whether you’re a brand looking to expand or simply passionate about keeping pets happy and healthy, this conversation is packed with practical insights for you! What’s covered in this epi...
2025-02-1239 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #19: Mastering Clinical Research to Build Brand CredibilityIn this episode, Susanne is joined by Ellen O’Gorman, Principal Investigator, and Travis Proctor, Director of Partnerships at Citruslabs, to discuss the secrets to maximizing your ROI with clinical research. With experience in hundreds of trials, they offer insights into study design, research methodologies, and turning data into impactful, science-backed claims. They also address misconceptions about clinical trials, the importance of transparency, and choosing the right research partner. A must-listen for brands aiming to use clinical validation to thrive in a competitive market!
What’s covered in this episode:
Key differences between perception studies, sing...
2025-01-3032 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #18: Transforming Beauty Standards Through Innovation with RetrouvéIn this episode, Susanne sits down with Jami and Hannah Heidegger, the mother-daughter team behind Retrouvé, a luxury skincare brand rooted in over four generations of expertise! Jami and Hannah discuss how their family legacy, including their time as third-generation owners of Kiehl’s, inspired Retrouvé’s mission to redefine skincare with science-backed, sustainable, and transformative products. The conversation explores the evolving demands of today’s educated consumer, the importance of ethical marketing, and how transparency and clinical validation are reshaping the beauty industry. A must-listen for anyone passionate about skincare innovation and the future of ethical beauty!
What’s...
2025-01-161h 01From Lab to Label: The Scientification of Consumer BrandsEpisode #17: Breaking Barriers in Women’s Healthcare with Victoria Gioia from PerelelIn this episode, Susanne chats with Victoria Thain Gioia, Co-founder of Perelel, a groundbreaking women’s health brand redefining vitamins and supplements for every stage of life. Victoria shares how her personal experiences inspired Perelel’s mission to transform women’s healthcare, starting with motherhood. The episode dives into the challenges women face in a healthcare system that often overlooks their needs, and how Perelel is addressing these issues with clinically-backed, transparent, and effective solutions. We’ll also explore the innovative strides being made in women’s wellness and the critical need for more female-focused health research. A must-listen for anyone...
2024-10-0333 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #16: The Buzz Behind Manuka Honey with Pia Rampling from Mānuka HealthIn this episode, Susanne chats with Pia Rampling, the Global Marketing Manager at Mānuka Health, to uncover the secrets behind one of the most buzzworthy brands in wellness! Discover how Mānuka Health harnesses the power of 1.5 billion bees to create revolutionary products packed with the magic of Mānuka honey, propolis, and royal jelly. Pia reveals how her global marketing expertise has skyrocketed the brand to international success while staying fiercely committed to sustainability and authenticity. From groundbreaking scientific research to cutting-edge product development, you’ll get an inside look at how Mānuka Health is transforming the na...
2024-09-1729 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #15: The Art of Timeless Skincare with Megan Picurro from Mario BadescuIn this episode, Susanne chats with Megan Picurro, the Director of Marketing at the iconic skincare brand Mario Badescu! Megan shares how Mario Badescu, a beloved brand since the 1960s, continues to successfully blend their rich heritage with modern innovation, while redefining beauty across generations. Learn how Megan’s expertise in global marketing keeps their brand relevant and beloved by consumers all around the world. We’ll dive into Megan’s journey in the beauty industry, the brand’s commitment to simple and effective skincare, and what it takes to keep consumers captivated in an ever-evolving skincare market. This is one e...
2024-08-1939 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #14: Pioneering Plant-Based Skincare with Mark Menning from Mark Los AngelesIn this episode, Susanne sits down with Mark Menning, the founder of the innovative skincare brand Mark Los Angeles! Mark reveals how he launched Mark Los Angeles, a groundbreaking brand that harnesses the power of plant flavonoids to achieve healthier skin. Discover how his cutting-edge expertise in drug delivery and formulations led to the creation of skincare solutions that truly shine! We’ll explore Mark's inspiring journey from the pharmaceutical industry to creating a company that champions scientific rigor and plant-based innovation, revolutionizing the skincare industry with their unique and effective products.
What you’ll d...
2024-08-0931 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #13: The Power of Efficient Skincare and Marketing with James Van Elswyk from Rest ReligionIn this episode, our host Susanne Mitschke sits down with James van Elswyk, the visionary behind the brand Rest Religion. Together, they dive deep into the world of innovative skincare products and groundbreaking clinical studies. James shares the journey of Rest Religion, and talks about his consumer perception study with Citruslabs. The episode also explores the critical role of branding and packaging in building a successful brand and how these elements contribute to consumer trust and loyalty. Tune in for an insightful conversation packed with expert insights and practical tips for anyone interested in the crossroads of science, branding...
2024-08-0121 min
Brands for a Better World (formerly Evolve CPG)160 - Eat Your Nutrients with Sara Cullen of GEMAre you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holistic solutions. GEM is a nutrition company dedicated to transforming human and planetary health through the power of food. It is on a mission to deliver delicious nutrition to everyone while building a healthier food system. In our conversation...
2024-07-1958 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #12: Bringing Eastern and Western Medicine Together with Teresa from SuperlativaToday Susanne is joined by Teresa Pueyo from Superlativa! In this episode you’ll learn about Teresa’s personal journey that inspired the creation of her company. Teresa shares how her experiences living in Southeast Asia opened her eyes to the power of integrating traditional and modern medicine. Join us as we explore the story behind Superlativa and how Teresa is shaping the supplement industry!
In today’s episode we’ll discuss:
How Teresa started Superlativa
Her focus on natural supplements and environmental responsibility
The success of their first produc...
2024-07-1934 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #11: Reshaping The World of Hangover Recovery with Daniel from LiQureToday, Susanne is joined by Daniel Adix from LiQure! In this episode, they uncover the inner workings of LiQure and explore how Daniel and his team are revolutionizing the hangover recovery space with their innovative DHM-based gummies. Tune in to discover how LiQure is transforming the way we bounce back after a night of having a few too many 😉
In today’s episode we’ll discuss:
What makes LiQure unique from other products in the market
How Daniel ensures quality and safety throughout production
Why the ingredients in LiQure ar...
2024-06-1231 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #10: Clinically-effective Botanicals and Starting a Wellness Brand with Karina from Xula HerbsKarina Urdaneta talks about cycle and women’s health (one of our favorite topics at Citruslabs!) with Susanne. She also shares her journey as a first-time entrepreneur and shares advice for others looking to start their own wellness company.
The personal inspiration behind Xula Herbs
Her 5 year struggle to get a medical diagnosis for endometriosis
The herbs behind Xula Herbs
The pilot study results on Xula Herbs for women with menopause
How women can benefit from CBD and cannabinoids
Karina’s unique approach to product development
Her biggest struggle when she started Xula
How she built b...
2024-04-0833 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #9: Women’s Health Has Been Overlooked for Way Too Long: Chloe with Hologram SciencesSusanne sits down with Chloe Giraldi, Vice President, Nutrition Science at Hologram Sciences to uncover why women’s health has been overlooked and how Hologram Sciences is combining technology, personalization, and, clinically-backed ingredients to make positive changes in health. Together, they discuss:
The three pillars that inform Hologram Sciences’ mission
What excites her about nutrition and how it impacts behavioral health in today’s wellness-focused world
How creating personalized nutrition leads to better overall health outcomes
The types of innovative products in current development at Hologram Sciences
What motivated them to pursue a clinical trial for their Daily Balance...
2024-03-0530 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #8: The Most Important Question to Ask Yourself to Find Product-Market Fit: Belinda Lau with ELIMSToday, we're talking sustainability, growth, and product-market fit--all on a bootstrapped budget (which is how she likes it) with Belinda Lau from ELIMS. You'll hear:
How ELIMS markets a fluoride-alternative toothpaste (with an ingredient developed by NASA)
How they win with sustainability built into the fabric of their business operations and strategies
Belinda’s biggest learnings from operating a bootstrapped CPG company in today’s VC-funded world of startups
How she innovates and stays ahead of customer demands and trends
Belinda’s advice for up-and-coming founders
About Belinda Lau & ELIMS
https://elims.co/ ...
2024-02-1024 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #7: From Software Entrepreneur to CPG Founder: Vincent Bradley with Proper WildImagine if you built your career in the SaaS space and wanted to transition to consumer goods--specifically in the food and beverage industry. Would you anticipate some challenges? That's exactly what Vincent Bradley did when he co-founded Proper Wild! In this episode, we chat with Vincent about:
How he was inspired by his personal health journey to create Proper Wild
Proper Wild’s biggest challenge as a CPG wellness beverage company
The secret to building a CPG brand when you’ve only ever had software experience
How he used paid ads to validate his packaging and branding before prod...
2024-01-2539 min
Beyond Wellness RadioDecoding clinic trials for supplements and everyday products with Susanne Mitschke | Podcast 411Susanne Mitschke - Decoding clinic trials for supplements and everyday products Susanne Mitschke - http://www.citruslabs.com To participate in a clinical trial: http://www.citruslabs.com/contact Schedule a FREE Consult: http://www.justinhealth.com/free-consultation Description: Join us as Susanne Mitschke, CEO of Citruslabs, delves into the fascinating world of clinical trials for supplements and everyday products. In this insightful video, Susanne unpacks the complexities of ensuring safety and efficacy in consumer health items, drawing from her extensive experience in the healthcare industry. Discover the rigorous pr...
2023-12-0435 min
Real Talk, Whole LifeEpisode 080: Shady Supplements & Science Studies w/ Susanne MitschkeWelcome CEO and Co-Founder of Citruslabs, Susanne Mitschke to The Whole View! Stacy and Susanne dive into what questions to ask as consumers when researching supplements and cosmetics and why transparency is key in finding brands that are meeting safety and efficacy standards. Susanne gives listeners a crash course in clinical trials, consumer perception studies, and in decoding substantiated product claims amid marketing fluff. Find Susanne & Citruslabs:
Citruslabs.com
Linkedin.com/company/citruslabs
Linkedin.com/in/susannemitschke
Find educational webinars at Citruslabs.com/recorded-citruslabs-webinars Don’t forget to subscribe to this channel and vis...
2023-09-291h 15From Lab to Label: The Scientification of Consumer BrandsEpisode #6: From Accidents to Triumphs, Unveiling Bilal's EasyKale Superfood RevolutionJoin us as we delve into the captivating story of how Bilal accidentally stumbled upon the formulation for his renowned kale powder, turning a chance discovery into a game-changing brand. In this episode, we discuss
How he accidentally but successfully formulated his kale powder
The most important element for building a brand from scratch
His controversial viral Facebook ad that generated a lot of buzz
Government grants–are they worth it?
The scientific community’s reaction to his data transparency practices
What people get wrong about the health and wellness industry
His quest to bring high...
2023-08-0147 min
eHackYourHealth PodcastClinical Studies and Their Role in Women's HealthOn this episode of eHackHerHealth, host Kat Andrews is joined by guest Susanne Mitschke, the founder of Citrus Labs. The episode explores the topic of clinical studies and delves into the credibility of digital resources for health and wellness. Join us as we unpack the growing focus on women's health, the need and challenges of conducting clinical studies, and the need for transparency in the health and wellness industry. Learn more about Citrus Labs and SusanneCitrus Labs: clinical trials for skincare, supplements and biotech - https://www.citruslabs.com/ Susanne Mitschke - https://www.li...
2023-07-3029 min
She Built It® PodcastClinical Trials for Consumer Brands & Business Growth with Citruslabs, CEO, Susanne MitschkeSusanne Mitschke is the co-founder & CEO of Citruslabs, the fastest-growing CRO (contract research organization) for brands. Susanne is passionate about supporting brands to achieve scientifically valid health claims. The brand, who have conducted studies for industry players like Arrae, Saie Beauty, HUM, Drink Poppi, Arrae, Foria, Naked Poppy, Saie, Fitbit, Trophy Skin is a Forbes 30 Under 30 company and works to disrupt so that consumers can feel confident when purchasing new products. Susanne Mitschke is on a mission to provide brands with affordable clinical studies to create research-backed product claims that drive business growth and further transparency for the consumer...
2023-07-2519 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #5: The Power of Clinically Validated Ingredients: ASYSTEM's Commitment to Efficacy and Sustainability in Supplement FormulationMany supplement brands are adopting a “science-forward” image. ASYSTEM is at the forefront of this wave of industry change. Moving away from white plastic bottles that collect dust in your cabinet, they’re investing in sustainable packaging, third-party product testing, and full transparency about how they formulate their products. Henry Simonds, President of ASYSTEM, knows that consumers are educating themselves and looking for products that actually work.
In this episode, Susanne and Henry discuss
How they approach product formulation differently compared to other brands
Why they decided to invest in a clinical study with C...
2023-07-1835 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #4: Wellness Claims Confessions: Legal Insights with Heather Bustos, an Expert FDA Compliance LawyerIn this product claims-focused episode, Susanne and Heather Bustos discuss:
What brands get wrong about product claims
What a warning letter from the NAD (National Advertising Division) really means
Can a consumer bring a claim against a brand with the NAD?
Your best prevention method for warning letters from the NAD
Getting into the specifics behind cosmetic claims language
How much substantiation do you need behind your claims?
When should supplement brands enroll in randomized controlled trials
Risk level questions to ask yourself when deciding which claims to list
Are randomized controlled trials the gold...
2023-07-0445 minFrom Lab to Label: The Scientification of Consumer BrandsBONUS: FAQs about clinical trials from a brand perspectiveIn this episode, Susanne and Jodi answer your most commonly asked questions about putting your product through a clinical trial.
What to expect, from start to finish
Can you create legitimate skincare claims if you don’t have a dermatologist review your data?
Can you bundle products under one clinical trial as a cost-saving opportunity?
Is there a price difference between consumer perception studies and core clinical studies?
How do you ensure study participants are doing what they’re supposed to be doing during the trials?
What kind of claims can you make with sunscreen products?
What are some...
2023-06-2713 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #3: Clean beauty’s clinical focus on melanated skin, plastic-free packaging, and the performance to back it up with Common HeirCary Lin saw an opportunity to make sustainability truly accessible when even big, innovative companies were falling short. Common Heir was born out of this vision. Cary believes in our collective power to make change and her quest to preserve beauty in the world. She joins Susanne Mitschke, Co-Founder & CEO of Citruslabs to discuss why the clean beauty industry needs to embrace scientific evidence to back their products.
In this episode, Susanne and Cary discuss
Why Common Heir ran a clinical study before launching their clean beauty products
How more and more brands a...
2023-06-2018 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #2: Sex, Periods, Fertility, Menopause, and More: Rescripted's Bold Vision for Women's HealthAbby Mercado is the Co-Founder & CEO of Rescripted, a former VC investor, an ever-entrepreneur, and a mom of IVF twins. She joins Susanne Mitschke, Co-Founder & CEO of Citruslabs to chat women’s health and why it’s ridiculous to treat it as a niche market. 51% of the world’s population are women and their health deserves full attention–not just an afterthought.
In this episode, she and Susanne discuss
Why she recommends Techstars to other startup founders
Three learnings from Techstars that she uses every day in her business
How her personal fertility journey...
2023-06-0630 minFrom Lab to Label: The Scientification of Consumer BrandsEpisode #1: Revolutionizing Relief: Unveiling Semaine Health's Scientific Breakthrough for Menstrual PainToday, we welcome Matt Crane, Co-founder and Head of Product at Semaine Health. Semaine is on a mission to provide solutions to women's health while shifting the paradigm in how we talk about these natural parts of our lives.
In this episode Susanne and Matt discuss
Types of clinical studies, including one that’s affordable and can help your brand generate marketing claims
Which types of studies can and can’t be used for your wellness product (we’re looking at you, skincare brands)
The personal inspiration behind the formula development of Semaine Health...
2023-05-2348 minFrom Lab to Label: The Scientification of Consumer BrandsWelcome!The health and wellness industry has exploded in recent years, with more and more brands entering the market than ever before. Some are making claims about what their products can do, but how are they substantiating these claims? In this introductory episode, our host Susanne Mitschke, CEO and co-founder of Citruslabs, introduces the topics we'll be covering in each episode of From Lab to Label: The Scientification of Consumer Brands. We'll be talking to brand owners who've tested their products, industry experts who work alongside us to bring credibility to wellness brands, and answering your questions along the way.
2023-05-1105 min
Art BeautyClinical Testing in Skincare: How to Identify Marketing Claims vs. ScienceAre you tired of the overwhelming amount of beauty and skincare products that claim to do wonders for your skin? Have you ever wondered how to differentiate between marketing claims and scientifically backed results? Look no further! In this episode, we will explore the world of clinical testing and discuss how it's done for beauty and skincare products. Our guest is Susanne Mitschke, CEO and founder of Citruslabs, a clinical research organization focused on dermatology and skincare. We’ll discuss:What clinical testing is and why it's important for the beau...
2023-04-1829 minNutraIngredients NutraCastNutraCast: Women’s health is taking over CitruslabsThe company’s CEO said women are so keen to become study participants that the CRO regularly has to turn away volunteers–and not everyone is taking it well.
2023-04-1420 min
Get Fitty With ItEpisode 119: What the Heck Clinical Trials Are + Why They Matter w/ Susanne MitschkeIn episode 119, Hollie and Mary speak with Susanne Mitschke of Citruslabs. We discuss the types of clinical labs that are performed and why they are important. Additionally we dive into Susanne’s routines and how they help her in her day to day life.
In this episode, we explore...
Susanne's Story of Immigrating + Success in the US
How Citruslabs came to Exist + Why What They Do is Important
What Clinical Trials Are + the Importance of Them
Some of Susanne's Fav Clean Brands
RESOURCES:
Citruslab's Website: https://www.citruslabs.com/
Contact Susanne At: hello@citruslabs.com
Email List: http://eepurl.com/hJ...
2023-02-2039 min
DigisectionSusanne Mitschke: Innovation in clinical trials.Citruslabs is a digital CRO (contract research organization) with a specific focus on consumer brands. Citruslabs helps brands successfully conduct and manage their clinical trials from start to finish. Since 2015, Citruslabs helped hundreds of organizations of all sizes - from small consumer brands to large pharmaceutical companies - to bring their clinical studies to life. Amongst others, Citruslabs has successfully worked with Biophytis, HUM Nutrition, and Common Heir, to name a few.
About our guest:
Susanne is the co-founder & CEO of Citruslabs. She was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called M...
2022-01-2524 min
The Kickass Women PodcastSeason #2, Episode #1: Susanne Mitschke – How to succeed in the healthcare space
Susanne Mitschke, Co-Founder and CEO of Citruslabs, talks all things start-up, healthcare and business model pivot
This episode rings in the second season of The Kickass Women Podcast, featuring both a new host and a new guest. New host Hannah Mayer talks to Susanne Mitschke, co-founder of MindMate and Citruslabs. MindMate is an app with mental exercises, workout routines and recipes, designed for people with memory loss. Citruslabs, where Susanne currently serves as the CEO, is a set of tools to help research organizations screen, enroll and retain patients for clinical trials. Susanne’s entrepreneurial journey included several pivots in...
2020-11-2200 min
Just Go Grind#151: Susanne Mitschke, Co-Founder and CEO of Citruslabs, Forbes 30 Under 30, and Techstars Alum, on Disrupting a Broken Industry, Pivoting During COVID, and Growing a Remote Team Susanne Mitschke is the co-founder and CEO of Citruslabs, an end-to-end solution for patient recruitment and retention. 86% of clinical trials don't meet their patient targets on time, despite spending billions on ads every year. Citruslabs is fixing this broken industry through a patient-first approach by streamlining patient recruitment and retention in order to change the future of medical research for the better. Citruslabs' three founders met at graduate school in Glasgow, Scotland and founded the company out of a desire to help the aging generation. Roger Rogelio, CTO, cared for seven years for...
2020-08-2343 min
Founder Smart - Startup PodcastPivoting your startup idea with BBC presenter Quentin Cooper & Susanne MitschkeToday we’re doing something a little different. BBC host Quentin Cooper spoke to Susanne about how we transitioned from MindMate to Citruslabs. We talk about all highs and lows and what you can do when facing the decision should I continue or pivot to a new idea. As always, if you like this episode please subscribe so you don’t miss out on any future episode. And now have fun with this week’s episode.
2020-08-1230 min
Driving B2B Sales Revenue#16 Enlightened Sales Management Starts with an Informed Blank PageABOUT THE GUEST: SIMON TECLE, HEAD OF SALES AND CUSTOMER SUCCESS AT CITRUSLABS The first startup I worked at went public and that’s where my passion for building and scaling sales teams was born. 12+ years experience working with great founders and teams. Experienced with startups, growth and public companies. Proven sales and leadership abilities that has enabled me to achieve a high level of success developing and executing sales strategies that acquire new clients, drive revenue and develop sales teams. Find Simon on LinkedIn at https://www.linkedin...
2020-08-1035 min
Mission Matters Innovation with Adam TorresHelping to Advance Covid Vaccines by Providing Clinical Trials with Free Recruitment Services with Simon TecleClinical trials are an important part of discovering new vaccines and medicines. But many people don't even know clinical trials are available. In this episode, Adam Torres and Simon Tecle, Head of Sales and Customer Success at Citruslabs, explore how Citruslabs is making clinical trials more accessible to those who need it most.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/More FREE content f...
2020-04-0609 min