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CivicBrand

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Eyes On The StreetEyes On The StreetParks & Reconomics - with Jamie SabbachIn this episode we're joined by Jamie Sabbach, founder of 110%, to discuss the critical intersection of parks, recreation, and financial sustainability. We dive into the challenges cities face in balancing community wants with fiscal responsibility and the importance of smart, long-term financial planning. Jamie highlights the need for better public education around tax allocation and the true costs of maintaining public spaces, advocating for more responsible local government spending. The conversation explores how parks shape community identity and how elected officials must navigate difficult financial decisions to ensure sustainable public services for future generations.2025-01-3144 minEyes On The StreetEyes On The StreetTalent Attraction - with Monica Hershberger and Kate WilsonIn this episode, we dive into the evolving landscape of talent attraction with Monica Hershberger and Kate Wilson from Role Call. As the world of work shifts, we explore how remote work has changed the game for communities and businesses striving to attract and retain top talent. Monica and Kate share their insights on the strategies that successful communities and companies are using, the role of quality of life and placemaking in talent retention, and how talent attraction efforts reflect a community’s identity. Plus, we look into the crystal ball to discuss what the future holds for talent at...2024-12-1837 minEyes On The StreetEyes On The StreetEngagement Data - with Jeff AndreasenIn this episode, we sit down with Jeff Andreasen of aQity Research to demystify the world of engagement data. We discuss statistically valid surveys (and some of the confusion around them), unpack the nuanced relationship between sample size and representative samples, and delve into the critical role of weighting survey responses to ensure data reflects the true diversity of a community. Whether you’re a city planner, leader, or simply curious about making data-driven decisions, this conversation provides a fresh perspective on how to truly understand and engage communities.2024-12-0544 minWe Are Chaffee PodcastWe Are Chaffee PodcastCrossover: Adam Williams on the ‘Eyes on the Street’ podcast, talking community storytelling with Ryan ShortThis crossover episode features Adam Williams, host of We Are Chaffee's Looking Upstream, as a guest on Ryan Short's (co-founder of CivicBrand) Eyes on the Street podcast. (Ryan was a guest on Looking Upstream recently.) In this episode from Eyes on the Street, Ryan and Adam talk about community storytelling and how it can be a catalyst for change. Adam shares insights about Looking Upstream and the larger We Are Chaffee storytelling initiative that it’s part of. They also talk about some of Adam's creative interests, how he got into podcasting, what he loves about...2024-11-0557 minWe Are Chaffee PodcastWe Are Chaffee PodcastRyan Short, co-founder of CivicBrand, on ‘locals first’ placemaking & civic pride, values of travel, teaching sons & being bold in decisive momentsRyan Short co-founded CivicBrand with his wife Banner during shaky economic times and a pivotal family moment in 2008. He talks with Adam about making such bold and unconventional decisions. They also talk about CivicBrand's pioneering work in city branding and placemaking, and the "locals first" approach that is about helping communities to become the best version of themselves. Among other things, like the values of travel, parenting teenage sons, fishing and getting people to fall in love with the outdoors. __________  We Are Chaffee's Looking Upstream podcast is a collaboration with Chaffee County (Colo.) P...2024-09-1056 minEyes On The StreetEyes On The StreetLost Lake and the search for community - with Brandon StillIn this episode, we sit down with Brandon Still to hear his  story of Lost Lake, a once a hidden gem cherished for its tranquility, now become a popular spot  due to social media exposure. Brandon shares his thoughts on how the influencer that promoted Lost Lake described it as "the perfect escape" which highlights a deeper issue: Why are we building cities and places that people feel the need to escape from? Drawing from his experience in running and consulting on co-working spaces in small towns, Brandon discusses the importance of community and how it’s the connection betw...2024-08-2044 mingood traffic.good traffic.42 / Branding American cities / with Ryan ShortRyan Short — cofounder of CivicBrand — joins good traffic to emphasize why cities and towns of all sizes should care more about branding. We talk the need for civic pride and intentional urban design, qualitative and quantitative data collection, and using community perspective to refine strong, holistic, evergreen messaging. From Dallas, to suburban North Carolina, to mountain town Colorado, Ryan's perspective is forged from work in communities of all stripes. He's truly of wealth of successful precedents for proper placemaking. We discuss: 00:00 On CivicBrand, and branding cities. 04...2024-06-1447 minEyes On The StreetEyes On The StreetMain Street Mavericks - with Jaime IzurietaIn this episode, we sit down with Jaime Izurieta, author of the new book "Main Street Mavericks," to delve into the world of experience design and its pivotal role in the success of Main Street businesses. In a landscape increasingly dominated by online giants, creating memorable experiences for customers has become more crucial than ever. Jaime shares his expertise on how businesses and community leaders can harness the power of experience design to thrive in today's competitive market. Discover practical strategies, inspiring anecdotes, and actionable insights as we explore the art of crafting unforgettable experiences that keep customers coming...2024-04-1948 minEyes On The StreetEyes On The StreetAn elected official's perspective - with Michael HolmesIn this episode, Brisa Byford from CivicBrand sits down with High Point, NC City Councilman Michael Holmes to delve into the complexities of public engagement and leadership. They explore the challenges of balancing the needs of the community with the voices that shout the loudest, and discuss the delicate art of acting in the best interest of the public while navigating the intricacies of place branding. Tune in as Councilman Holmes offers a unique perspective on the role of elected officials in fostering meaningful engagement and shaping the identity of their city.2024-02-1545 minEyes On The StreetEyes On The StreetProject for Public Spaces - with Nate StorringIn this episode, we're joined by Nate Storring of Project for Public Spaces as we dive into the transformative power of public spaces and the role of placemaking. From Community Placemaking Grants, Training, Market Cities Program and the upcoming Placemaking Week we dive into the world of Project for Public Spaces. 2024-02-1228 minEyes On The StreetEyes On The StreetCommunity Storytelling - with Adam WilliamsIn this episode, we're joined by Adam Williams, a seasoned podcaster and journalist who is at the helm of the "We Are Chaffee" podcast. Together, we delve deep into the pivotal role of storytelling in community development, uncovering the barriers, tips, and best practices for launching storytelling initiatives that truly make an impact.Adam shares his experiences and insights into how storytelling can be a catalyst for change within communities, breaking down the barriers that often hinder progress. Whether you're an aspiring podcaster, community leader, or simply passionate about the power of narrative, this episode i...2023-12-2055 minEyes On The StreetEyes On The StreetPlace branding with Snoop Dogg (via ChatGPT)In this unique episode of Eyes on the Street, CivicBrand co-founder Ryan Short interviews ChatGPT as read by none other than the iconic voice of Snoop Dogg. Through Snoop's West Coast charm, we get to hear how ChatGPT answers questions about public engagement, place branding, and placemaking. Depending on your experience with AI the answers are either surprisingly (or not surprisingly) really good! 2023-11-3018 minEyes On The StreetEyes On The StreetBrands and cities - with Hunter Harlow of Sendero ProvisionsIn this episode, we delve into the relationship between cities and brands. Join us as we explore how place, culture, and the identity of a city influence the creation and growth of brands, and conversely, how brands can impact and shape the very essence of a city.We are thrilled to have Hunter Harlow, co-founder of Sendero Provisions, as our special guest. Tune in to discover what cities need to do to foster an environment where brands can thrive, and how these thriving brands, in turn, become cultural ambassadors for their locales. Whether you're a c...2023-09-0731 minEyes On The StreetEyes On The Street3rd Places - with Rik AdamskiIn this episode, we are joined by Rik Adamski of Ash + Lime, as we delve into the concept of "3rd places" and their vital role in fostering community and connection. Expanding beyond the realms of home (1st place) and work (2nd place), 3rd places encapsulate environments like cafes, parks, and community centers where individuals gather to socialize, relax, and engage in meaningful interactions. We explore how 3rd places contribute to a sense of belonging, encourage serendipitous encounters, safety, and nurture a diverse range of relationships, and even their role in experiencing our community and environment.2023-08-1552 minEyes On The StreetEyes On The StreetTurning Vacant Spaces Into Artist Spaces - with Evan SnowIn this episode, host Ryan Short from CivicBrand sits down with Evan Snow, the co-founder of Zero Empty Spaces, to delve into the transformative work they are doing in partnership with cities and property owners. Zero Empty Spaces is revolutionizing communities by repurposing vacant spaces into affordable artist studios, resulting in a win-win-win situation. Evan explains how their initiative activates these areas, stimulates economic development, and ultimately creates more vibrant and thriving communities. They discuss the process of collaborating with property owners, selecting artists, and the positive impact that these artist spaces have on the local neighborhoods. Tune...2023-05-2234 minEyes On The StreetEyes On The StreetBlurring Lines Between Remote Workers and Tourists - with Lev KushnerIn the podcast episode, Ryan Short from CivicBrand and Lev Kusher from the Department of Here discuss a recent CityLab article written by Lev. The article explores the increasingly blurred lines between remote workers and tourists, and how this trend is changing the way cities approach economic development, tourism, and destination marketing and branding.Ryan and Lev delve into the implications of this trend for cities, discussing how cities can adapt to this new reality and take advantage of the opportunities it presents. They also explore the potential challenges that cities may face as they navigate this...2023-05-1137 minEyes On The StreetEyes On The StreetA New Strategy For Downtown Events - with Jason GleasonIn this episode, we'll be discussing a new approach to events for Business Improvement Districts (BIDs) with Jason Gleason, Executive Director of Montclair Center BID. In many downtown areas, BIDs rely heavily on events to drive foot traffic and economic growth, but is this approach sustainable? Jason shares his insights on the role of BIDs in creating vibrant downtown areas, and how Montclair Center BID in Montclair, NJ is taking a different approach to events that's having a positive impact on their community. Join us as we explore the benefits and challenges of event-based strategies for BIDs, and learn...2023-05-0838 minEyes On The StreetEyes On The StreetAn Inside Out Approach to Economic Development - with Jake RishavyIn today's episode, Ryan interviews Jake Rishavy of Chaffee County Economic Development to discuss an inside-out approach to economic development. This strategy emphasizes internal development through initiatives such as start-up cohorts, mentoring, investment, and on-brand events, and is already yielding significant results and impact.Chaffee County EDC:https://chaffeecountyedc.com/Central Mountain Entreprenuershttps://drivenbynature.co/2023-05-0136 minEyes On The StreetEyes On The StreetPublic Engagement & Cookie-Cutter Plans - with Jeff SieglerThe title of this episode may shock a few folks. Are we really suggesting to stop doing public engagement? Are we really advocating for a cookie-cutter plan? Maybe, and in many communities, yes.Equitable public engagement is at the foundation of everything we do at CivicBrand, but who hasn't been in a project interview where the client says, "We don't want a cookie-cutter plan"? So, how could we possibly be suggesting this?The reality is that public engagement can be insulting and a waste of time and money when we're asking people things we already...2023-04-2527 minEyes On The StreetEyes On The StreetCreating places for people - with Meristem CommunitiesIn this episode, Ryan Short of CivicBrand is joined by Clayton Garrett and Scott Snodgrass, founders of Meristem Communities, to discuss what it really means to really build for humans. From creating more environmentally and fiscally sustainable communities to places with diverse options so that individuals, couples, families, and seniors can all co-exist and age in place within a community. They discuss sweating the small details and how that is what placemaking really is. 2023-04-0441 min