Shows
Macrocast by Forbes Tate Partners & Markets Policy PartnersHoliday Spending and Market Trends with Special Guest John DickSpecial guest John Dick of CivicScience returns to The Macrocast in the thick of the holiday season. The episode takes a deep dive into seasonal retail trends and the surprising resilience of consumers. Inflation has cooled to 2.7% year-over-year, beating forecasts, but concerns remain about job security, economic pressures, and overall consumer confidence.The conversation explores the resilient mindset of shoppers navigating rising costs, debt, and ongoing uncertainties in the labor market. The hosts also examine the latest data on spending and pricing, unpacking what it all signals for holiday sales and the broader economy. On the policy...
2025-12-1937 min
The Dumbest Guy in the RoomEpisode 604: Why Regional Arts Organizations Need a Business Mindset to Survive with Chantell GhoshIn this conversation, John Dick and Chantell Ghosh discuss the critical role of regional arts organizations in community infrastructure and economic sustainability. They explore the challenges these organizations face, including funding, audience engagement, and competition with larger entities like Broadway. Ghosh emphasizes the need for arts organizations to adopt a business mindset, interrogate their models, and connect with younger audiences to ensure their survival and relevance. The discussion highlights the importance of arts in creating vibrant communities and the necessity of political and financial support for these organizations.Answer questions from the end of...
2025-10-2953 minThe Dumbest Guy in the RoomEpisode 603: Reviving Local News: Insights from Perry SookIn this conversation, Perry Sook discusses his journey in the media industry, the importance of local news, and the challenges posed by big tech. He emphasizes the need for strong companies to invest in local journalism and the significance of engaging younger audiences. Sook also highlights the trust that local news holds in communities and the role of personalities in building that trust. The discussion touches on the launch of News Nation and its vision to serve the middle of the country, aiming to provide unbiased news coverage.Answer questions from the end of the show here.
2025-10-2251 min
Insights & Innovators Podcast from MRIIThe Case Against Paying Research Respondents with John DickDiscover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights. 00:00 Introduction to Market Research Trends00:13 Welcome and...
2025-10-1628 minThe Dumbest Guy in the RoomEpisode 602: Navigating Health Trends with Michael CostelloIn this insightful episode, John Dick and Michael Costello delve into the evolving landscape of health and wellness. They discuss the decline in obesity rates, the rise of strength training, and the impact of vitamins and supplements. Michael shares his journey at GNC and the importance of consumer focus and personalization in retail. The conversation also touches on brand loyalty, the role of science in consumer decisions, and the future of health and wellness.➡️ Answer questions from the end of the show here.Keywords:Health trends, Obesity decl...
2025-10-1044 minThe Dumbest Guy in the RoomEpisode 601: Mark Cuban's Prescription for Fixing HealthcareGreater transparency would go a long way to solve the deep institutional distrust people are feeling across most of government, media, and Corporate America. Our guest today, Mark Cuban, is tackling this transparency problem in the unnecessarily complex world of prescription drugs. We talked about the story behind CostPlusDrugs.com, his bold vision to “f–k up healthcare,” and lots about sports and family in between. Weigh in on our topical polls from the end of the episode (and some that didn't make the final cut) below:Do you think play...
2025-09-3041 minMacrocast by Forbes Tate Partners & Markets Policy PartnersSummer Consumer Habits and Economic Insights: Special Guest John DickJohn Dick of Civic Science returns to the Macrocast to share fresh insights on the pulse of the American consumer. From restaurant attendance to summer travel trends, the team explores how the economy is shaping spending habits, travel patterns, and the impact of tariffs. This episode dives into the latest inflation data alongside CivicScience’s survey results and takes a closer look at how AI is reshaping labor markets—especially for younger workers entering the workforce.The hosts also preview the upcoming three-day economic policy symposium in Jackson Hole. As always, the conversation breaks down key e...
2025-08-1534 min
Net NetIs minimalism worth it?Lizzy and Lissa break down the hidden costs – financial and otherwise – of minimalism. Is owning less truly freeing, or can it become restrictive and performative? They explore when minimalism adds clarity and when it just adds pressure, especially across different incomes and cultures.Main Topics00:00 Introduction01:02 Running The Numbers Segment02:27 Minimalism in Design03:42 Minimalism in Daily Life06:54 Emotional Attachment to Possessions14:30 Cultural & Family Influences Against Minimalism24:09 Costs of Minimalism28:55 Balancing Minimalism vs Functionality31:27 The Struggle with Clutter35:56 Desi...
2025-05-2848 min
Monsters Among UsGhosts, ghouls, haints, spirits and phantoms (Sn. 18 Ep. 44)Let's knock on some walls and rattle some chains... it's time to do some haunting. Keep it spooky and enjoy!
Season 18 Episode 44 of Monsters Among Us Podcast, true paranormal stories of ghosts, cryptids, UFOs and more, told by the witnesses themselves.
SHOW NOTES:
Support the show! Get ad-free, extended & bonus episodes (and more) on Patreon - https://www.patreon.com/monstersamonguspodcast
Tonight's Sponsor - ZocDoc - Stop putting off those doctors appointments and go to ZocDoc.com/MAU to find and instantly book a top-rated doctor today.
MAU Merch S...
2025-03-111h 03
Roger King BitsToast TownAre egg prices killing breakfast? Consumers cutting back on other breakfast items too https://civicscience.com/3-things-to-know-cutting-back-on-breakfast-foods-consumer-fears-inspire-stockpiling-and-should-brands-avoid-social-issues/Now there's a one-stop breakfast shop!
2025-03-0400 minMacrocast by Forbes Tate Partners & Markets Policy PartnersNavigating Consumer Worries and Budget Battles Under the New AdministrationThis week on the Macrocast, John Dick from CivicScience joins the team to discuss the factors driving a decline in consumer sentiment. From economic uncertainty and tariff concerns to even egg prices, they unpack the anxieties facing Americans. After an all-night ‘Vote-a-Rama’ in the Senate, they also explore the budget resolution process and the challenges facing both parties. The episode closes with a look at Walmart's earnings and the Fed’s outlook as the Trump administration moves forward with its agenda.
2025-02-2137 minMacrocast by Forbes Tate Partners & Markets Policy PartnersConsumer Sentiment and Tariff ReactionsIn today’s episode, the Macrocast team welcomes John Dick from CivicScience to break down where consumer sentiment is headed in 2025. They also analyze how the markets may react to Trump’s tariff policies and recent business earnings before concluding with a discussion on the Fed.
2025-01-3130 minNet NetAre rec leagues worth it?Lizzy and Lissa break down the hidden costs – financial and otherwise – of recreational sports leagues. From registration fees and equipment purchases to post-game hangouts, there are financial and time commitments that can add up quickly. While sports offer a lot of great physical benefits, they can also pose the risk of potential injury. Whether you're a weekend warrior or considering joining your first league, this episode is for you. Main Topics00:00 Introduction01:12 Running The Numbers Segment02:48 What is a Recreational Sports League?04:35 Financial Costs of Playing06...
2024-12-2549 minMacrocast by Forbes Tate Partners & Markets Policy PartnersInflation Challenges and Budget NegotiationsIn this episode, John Dick from CivicScience joins the Macrocast team to analyze the latest consumer sentiment, including solidified post-pandemic self-care trends and growing uncertainty about the long-term economic outlook. The discussion also covers inflation concerns heading into 2025 and the ongoing budget negotiations on Capitol Hill.
2024-12-2026 min
We Don’t Claim to be Experts61. Muppets Christmas CarolSend us a textCheck out our site for merch, subscription content and updates:https://wedontclaimtobeexperts-shop.fourthwall.comAdditional Helps/Info/Corrections:We talked about the Muppets Christmas Carol this week! Statistics on adults going back to school: https://civicscience.com/adults-going-back-to-school-still-look-to-traditional-education-programs/CBD for senior dogs: https://greymuzzle.org/resources/wellness/can-cbd-supplements-help-my-aging-dog-dr-megan-buchanan*Note: the back scratcher is not offensive but out of context could be, because of modern stereotypes. YouTube video referenced:
2024-11-2640 minMacrocast by Forbes Tate Partners & Markets Policy PartnersConsumer Trends and Preferences with CivicScience's John DickIn this episode, the Macrocast team welcomes John Dick from CivicScience to discuss how economic sentiments differ between Republicans and Democrats post-2024 election. They delve into recent company earnings and Black Friday trends, concluding with potential Treasury secretary picks for President-elect Trump.
2024-11-2230 min
The Treehouse Show PodcastInfinite Monkey Theorem | Friday November 8, 2024In this episode we talk about the '90s, frosted tips, monkeys making MacBeth, what a group of North Korean troops do in their off time, and when the ambulance chases you! Also, how to pick up chicks!Links:Ambulance hits Oregon cyclist, rushes him to hospital, then sticks him with $1,800 bill, lawsuit says - oregonlive.comTrend to Watch: How '90s Nostalgia Can Shape Consumer Spending Habits - CivicScienceIt's not to be. Universe too short for Shakespeare typing monkeys | University of Technology SydneyNorth Korean troops in Russia...
2024-11-0850 minMacrocast by Forbes Tate Partners & Markets Policy PartnersInsights on Consumer Sentiment and Election Polling with John Dick from CivicScienceIn today’s episode, Markets Policy Partners' Brendan Walsh and John Fagan, along with Ed Hill from Forbes Tate Partners, are joined by John Dick, CEO and Founder of CivicScience, a survey and data company. Their discussion covered topics including consumer confidence, recent election polling and sentiment, and the job market and office policy.
2024-10-2536 min
Monsters Among UsWhoops in the Woods: True Bigfoot Encounters (Sn. 18 Ep. 6)Think you could survive a sasquatch sighting? Tonight we dive into jaw-dropping encounters from listeners who've had a run in with the big guy and lived to tell the tale. From deep in the woods to late-night sightings, these stories will make you think twice about that long hike through the forest.
Season 18 Episode 6 of Monsters Among Us Podcast, true paranormal stories of ghosts, cryptids, UFOs and more, told by the witnesses themselves.
SHOW NOTES:
Support the show! Get ad-free, extended & bonus episodes (and m...
2024-10-221h 00
Faith to Live ByIs BRICS Setting the Stage for NESARA/GESARA?NESARA/GESARA has all the signs of replacing the world monetary system very soon. Guest expert Dr. Scott Young helps us understand, offering calm and hope for our personal finances. Part OneFaith to Live By is recognized By Feedspot as among the top 15 Charismatic Christian Podcasts: https://blog.feedspot.com/charismatic_christian_podcasts/ Use this link for the Complete Show NotesEmail me at: FaithToLiveBy@PamelaChristianMinistries.com SHOW NOTESCONNECT WITH TODAY’S GUEST: Dr/ Scott Young My guest Dr. Scott Young has been a...
2024-06-2650 min
In Defense of FandomSeason 2 Episode 6: When the shows not overNot all shows end. Or, at least they don't conform to what we tend to think of as an ending. This episode is an exploration of three short vignettes.
Oh! And no need to worry about a spoiler during this episode!
Support the show on Ko-Fi: https://ko-fi.com/in_defense_of_fandom
Thanks to the voices you heard in this episode (in order of appearance):
Mark Hampton:
Maggie O'Connor: @maggie.in.the.middle
Katie Hampton: @ElSassyPants
Rebecca W...
2024-06-1835 min
Creator DailyX Trends Down for News, TikTok Shop Search, YT COmmunity Notes, & More...Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategy, and emerging trends in the overall creator landscape. Today, we're diving into a report that suggests X might not be the go-to spot for news it once was. We'll also talk about TikTok's new feature allowing users to search images in their TikTok Shop, which is shaking up the e-commerce game. Plus, X is stepping up its data game with advanced analytics for premium subscribers. We'll take a peek at what YouTube's brewing with a test run of their own Community...
2024-06-1810 min
CivicSciMedia AudioConsider This Next #2: Kacie Luaders talks with Danielle Meinert, an amateur mycologist from AtlantaIn this episode of Consider This Next on CivicSciTV
Radio, host Kacie Luaders first analyzes science communication practices by examining Jennifer Frazier's UCSF mini-course and its broader implications. The course aims to enhance scientists' engagement with the public through practical exercises and tools.
Kacie then transitions to an interview with Danielle
Meinert, an amateur mycologist from Atlanta, exploring her transformative journey with mushrooms and their health benefits. The episode discusses the importance of science communication, personal curiosity, and the role of civic science in shaping informed communities.
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Search for more insights on the CivicSciTV...
2024-06-1420 min
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & WalmartHelium 10 Buzz 6/13/24: Amazon Subscribe & Save Update | Walmart.com New FeaturesCould this single change to Amazon's Subscribe and Save program revolutionize your Amazon selling strategy? Listen as we unpack all the latest buzzing news in the E-commerce space!
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Registration is now live for Amazon's premier selling partner conference: Amazon Accelerate.
Go to: h1...
2024-06-1318 min
CivicSciMedia AudioArtificial Intelligence & Society Fellow, Dr. Ezenyilimba, says community engagement is at the core of her researchIn this segment, 'Questions of the Day' host Fanuel Muindi talks with Dr. Akuadasuo Ezenyilimba, a postdoctoral researcher at Arizona State University and a fellow in the new AI and Society Fellowship Program at the New York Academy of Sciences (NYAS). Ezenyilimba shares her journey from completing a PhD in Human Systems Engineering to developing a web-based application for mild traumatic brain injury rehabilitation. She highlights the importance of incorporating machine learning to improve the application’s effectiveness in enhancing executive functions. Ezenyilimba discusses the ethical considerations of AI, particularly in ensuring inclusivity and building trust among marginalized communities. Sh...
2024-06-0718 min
CivicSciMedia AudioArianna Zuanazzi says research is also a form of art & shares her perceptives to recent developmentsBased in New York City, Arianna Zuanazzi shares her perspectives on comments made by Ella Spalding on QOTD about collaborative engagements between artists and scientists. Highlighting the symbiotic relationship and co-production in these collaborations, Arianna delves into how both science and art contribute to research and creativity. The conversation underscores the breaking down of traditional disciplinary barriers, fostering a new identity at the intersection of art and science. Arianna's reflections provide a compelling look at the evolving landscapes of artistic and scientific collaboration.
Search for more insights on the CivicSciTV Network Terminal featuring our...
2024-05-2815 minMacrocast by Forbes Tate Partners & Markets Policy PartnersMarkets Policy Partners Macrocast: State of the Consumer with John Dick of CivicScienceThis week we are joined by John Dick of CivicScience to dig into their extensive survey data to gain insights into the state of the US consumer and the economy overall. See their work at www.civicscience.com
2024-05-1031 min
CivicSciMedia AudioConsider This Next #1 - Host Kacie Luaders talks with comedian Mark Kendall on using humor for science engagementWelcome to CivicSciTV Radio, the platform where we explore the fusion of science and public engagement, offering insights for researchers, practitioners, and community leaders.
Segment 1: Emanating Auras - Art and Science in Museums
Leah Metcalf, a doctoral candidate, presents her research on how art in science museums transcends mere decoration to evoke emotions and facilitate learning.
The segment explores Walter Benjamin’s concept of ‘aura’ in art, which can transform a museum exhibit into a profound educational experience.
We discuss the role of ‘Hope,’ the blue whale skeleton at the Natural History Mus...
2024-05-0317 min
Glow Up Diaries#006 No Booze News ✈️Dry Tripping 👩❤️👩Dry Dating 🏋️Functional Drinks 🍷Alcohol-Free Oregon WineThe No Booze News are back. Dry Dating is trending, as is Dry Tripping. Young people drink less but better and tend to like functional drinks. And we talk about some new products in the wine and spirits world. And a beer that isn’t a beer.
Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)
Isabell Carolin Bühler (https://www.linkedin.com/in/isabellbuehler/)
Shownotes:
(00:00:00) Millennials are drinking less but better
https://www.forbes.com/sites/lizthach/2024/04/16/new-study-shows-how-wine-is-winning-over-the-30-something-crowd/
(00:04:43) No1 hack...
2024-04-3034 minThe Dumbest Guy in the RoomGirl Power – Making Winning Bets on America's Most Influential ConsumerYoung women are changing entire categories of retail. Take cosmetics, for example. Gen Z women have decided that beauty is a gesture of self-care, and they’re willing to spend their money on it despite economic headwinds.
The smartest person in the room today is Kory Marchisotto, the trailblazing CMO of e.l.f. Beauty — the fastest-growing company on the NYSE for the past five years. Kory and John talked about e.l.f.’s meteoric rise, and how she’s positioned the company at the epicenter of America’s biggest cultural trends.
2024-04-2553 min
Business of Drinks23: Cannabis Beverages Are On the Rise — What You Need to Know with Diana Eberlein - Business of DrinksCannabis drinks are showing substantial growth, and even displacing alcohol among younger consumers.
I got the scoop on how this emerging category is shaping up — and the legalities around THC-infused drinks — from Diana Eberlein, president of the Cannabis Beverage Association (CBA), a non-profit trade association established to represent and advocate on behalf of THC and CBD beverage brands. She’s also an expert in THC emulsification, as the VP of Marketing & Business Development at SōRSE Technology, a supplier of CBD, hemp, and terpene emulsions for food, beverage, and topical manufacturers.
Diana walks us through the regu...
2024-04-1648 minMacrocast by Forbes Tate Partners & Markets Policy PartnersMarkets Policy Partners Macrocast: Survey Says! A deep dive into consumer attitudes with John Dick of Civic ScienceIn this installment of the MPP Macrocast, we are joined by our regular guest, the always insightful John Dick of Civic Science, to parse the signals about consumer sentiment from their Economic Sentiment Index (ESI) https://info.civicscience.com/economic-sentiment-index
2024-03-1530 min
Jack of All GravesEp. 167: sasquatches & spiritual warfarePeople will literally invite a priest to their house for a violent ritual of exorcism instead of going to therapy.
Highlights:
[0:00] Corrigan tells Mark about the scientific search for Bigfoot[38:22] Mark has a bone to pick with True Detective[54:39] What we watched! (When Evil Lurks, Wonka, Afflicted, The Iron Claw, Surreal Estate)[82:10] Exorcism! What’s that shit about?
Stuff we referenced:
Riley Keough tells us what the Sasquatch can teach us | 2024 Sundance Film Festival – Los Angeles Times
‘Sasquatch Sunset’: The Pooping, Pissing Bigfoots Disturbing Sundance
Bigfoot is Real (For 11% of U.S...
2024-01-231h 56
That Black Couple PodcastS5E10 - Poly For The Holidays Part 2: Letting People GoIn this second part of their holiday themed episode, Jenn and Daren talk about the importance of chosen family, and not just for queer communities. With Jenn’s partner Jamelle as a guest, they share how they celebrated the holiday season together as a poly family.
In survey after survey, it shows that people, especially younger generations, are increasingly dreading going to family events. And some of the prime reasons for this are ideological differences and offensive lines of questioning. If the point of family holiday gatherings is togetherness, why do over half of Gen-Zers report having a heated argument at...
2024-01-011h 00
IntellicastContinuing the AI DiscussionWelcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist.Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You can check out the full list here: https://www.significantinsightsmedia.com/30-under-30/2023/Before they jump into the AI/market research news discussion, the guys discuss the drama going on at OpenAI, the company behind ChatGPT. Brian gives a qu...
2023-12-1242 min
The Past and StuffClockwork Computer, Ice Age Americans, and Big FootEpisode 16: Clockwork Computers, Ice Age Americans and Big Foot
In this episode Tracey discusses a new sighting of Bigfoot in Colorado, why Sasquatch is interesting to a cultural historian and could such a creature possibly exist, while Ashley is shocked to discover that new entry requirements for Americans traveling abroad are close to what America has been doing to its own visitors. Tracey’s Piece of Stuff this week is a collection of ancient footprints in White Sands, New Mexico that date to the Last Glacial Maximum, 21k and 23k years ago. Ashley’s Piece of Stuff is the...
2023-11-301h 10
The Penta Podcast ChannelMacrocast: Christmas in Japan?On this Friday the 13th edition of the Macrocast, Ylan, John Fagan, and Brendan are joined by John Dick from Civic Sciences to talk about all things global finance, including its wide-ranging effects on the economy and consumer sentiment. The group delves into J.P. Morgan's recent earnings and CEO Jamie Dimon's warnings about the state of global affairs, the unexpected stock market rally in the face of stricter sanctions on Russian oil and energy, and the reasons behind declining consumer sentiment, with a focus on political dysfunction and inflation.
They also cover retail sales like that...
2023-10-1328 min
True Crime UniversitySeason 3, Episode 29: The Psychology of Horror MoviesSend us a textIn this episode we learn about the psychology behind why we like horror movies and what they do to our brains.Follow this link to become a Teacher's Pet:https://www.buzzsprout.com/1662730/supportE-mail me at Pugmomof1@gmail.com; visit me on Instagram as True Crime University_Donate via PayPal to help me keep the show going: bullymom7@yahoo.com True Crime University is part of the Morvid Collective Podcast Network. Visit all our podcasts at morvidcollective.com References: Wik...
2023-10-0346 min
Weights & WealthEP. 052: The Average American’s Finances And FitnessIn this episode Nick and Ted go over a graphic posted by @smallstepfinance that goes through statistics around personal finances for the average American. Ted also found some statistics that mirror the financial post in the fitness and health realm. Links to the studies and articles mentioned can be found under the time stamps.
TIME STAMPS:
00:00 Beginning
01:27 Weights Wisdom
04:48 SNAP Ban On Soda
08:35 Average American Weights & Wealth
09:41 Average American’s Finances
09:44 Savings
12:54 Home Ownership
16:23 Student Loan Debt
1...
2023-09-0650 min
Small Changes Big ShiftsWhy Looking Beyond Our Symptoms Matters with Debra Campbell"The source is more complex than the symptoms.'" - Debra Campbell A recent CivicScience poll revealed that the number of U.S. adults who reported taking at least one prescription medication per day now is 70 percent – a 14 percentage-point increase since 2019. Many people often come in to be treated for one thing, but rarely is it a singular issue in the body. During today's show, Dr. Michelle Robin invites Debra Campbell to share why a multidimensional holistic approach is how where people get better – especially on the mental health front. Debra will also explain her own jou...
2023-06-0434 minSmall Changes Big ShiftsWhy Looking Beyond Our Symptoms Matters with Debra Campbell"The source is more complex than the symptoms.'" - Debra Campbell A recent CivicScience poll revealed that the number of U.S. adults who reported taking at least one prescription medication per day now is 70 percent – a 14 percentage-point increase since 2019. Many people often come in to be treated for one thing, but rarely is it a singular issue in the body. During today's show, Dr. Michelle Robin invites Debra Campbell to share why a multidimensional holistic approach is how where people get better – especially on the mental health front. Debra will also explain her own jou...
2023-06-0434 min
The ZoologistThe Legend of SasquatchFor decades, stories of mysterious apes roaming the forests of North America have terrified campers and captivated explorers across the continent. These tales are nothing new; they've been passed down by Native American tribes for generations, and more recently, Sasquatch (also known as Bigfoot) has gone mainstream, becoming a pop culture sensation and a Pacific Northwest icon in just fifty years. In this episode, we take a look at the history behind these legends and discuss whether or not the mythical Sasquatch actually exists.Want to learn more about these legendary primates? Check out the research links...
2023-05-1624 minThe Dumbest Guy in the RoomToo Big to Succeed: How to Make Government Work | Diego PiacentiniInnovation gets harder the older, larger, and more complex an organization becomes. Government agencies that have been around and expanding for hundreds of years are nearly impossible to evolve. And it doesn’t help that modernizing government services seldom grabs big headlines, leading politicians to focus on the biggest problems — even though it could take years before the solutions are felt by the average American..
On this week’s episode of The Dumbest Guy in the Room, host John Dick welcomes Diego Piacentini. Born in Italy, Diego was one of the earliest executives at Amazon. He climbed the ra...
2023-04-2753 min
The Dumbest Guy in the RoomWelcome to the Wellness Era | Dave Kimbell, CEO of Ulta BeautyIt's no surprise that CivicScience data show that Americans' levels of stress are still running high after the coronavirus pandemic. So, people are taking matters into their own hands. Acts of self-care, "revenge travel," and splurging of all kinds are hallmarks of U.S. consumerism right now. Nowhere has this trend been more evident than in the beauty and cosmetics industry. Through all the ups and downs of quarantines, supply chain disruptions, and inflation, the beauty category keeps growing, quarter after quarter.
On this episode of The Dumbest Guy in the Room, host John Dick welcomes Ulta B...
2023-03-1645 min
The Dumbest Guy in the RoomMinding What Matters | Chris Cuomo of NewsNationHow are we supposed to know what really matters anymore? That used to be what the news was for. Reporters would uncover the things we couldn't see, work diligently to surface the truth, and deliver it to us in a newspaper we read cover to cover. But all that changed with the 24-hour news cycle, the internet, and the competition and fragmentation they created. We used to only read or watch what matters. Now, it only matters what we read or watch.
On this week's episode of The Dumbest Guy in the Room, host John Dick welcomes C...
2023-03-0855 min
The Cannabis ConnoisseurCannabis and Dry January- Replacing Alcohol with Cannabis!Cannabis and dry January- Replacing Alcohol with Cannabis !Welcome to another exciting episode!Today we will be talking about why people substituted alcohol for cannabis during dry Jan and in general and why cannabis is a great substitute for alcohol. We’ll talk about the health benefits, financial benefits, and the legal implications of using cannabis instead of alcohol. So buckle up, it’s gonna be an entertaining and educational show.Tune in… References:https://www.marijuanamoment.net/one-in-five-people-who-are-ditching-alcohol-for-dry-january-say-theyre-using-cannabis-as-an-alternative-survey-finds/https://civicscience.com/ninety-percent-of-gen-z-dry-january-participants-are-leaning-on-other-drinks-and-substances-to-fill-the-void/?utm_campaign=Social&u...
2023-02-2233 min
The Penta Podcast ChannelMacrocast: ESI, banks, and the Princess BrideOn today's Macrocast, Penta President Matt McDonald is joined by John and Brendan from Markets Policy Partners and John Dick, CEO of CivicScience. The group first explores the Economic Sentiment Index, before diving into last week's banking conference, treasury yields, oil prices, and likelihood of a recession in 2023.
2022-12-0922 min
The Dumbest Guy in the RoomPolitics and Tech: Why Can't We All Just Get Along | Congressman Mike DoyleOur elected leaders used to set the tone of political discourse. Today, politicians take cues from their tribe, gleaning their talking points from whatever's trending on social media that day. And because legislation can't be written in 140 characters, there's a huge disconnect between the soundbites that voters want to hear and the substantive policies the country actually needs. That disconnect is particularly pervasive in technology policy — or the extreme lack thereof. The tech industry moves so fast and the nuances are so complex, Congress can't keep up.
Today on The Dumbest Guy in the Room, host John Di...
2022-09-2252 min
The Dumbest Guy in the RoomLeading from the Bottom: How Systems Thinking Can Revitalize Everything From the Ground Up | Jeff Wilke, co-founder and chairman of Re:BuildThis week on The Dumbest Guy in the Room, host John Dick welcomes Jeff Wilke, who played a major role in building Amazon into the company it is today. After his retirement from Amazon in 2021, Wilke co-founded a company called Re:Build to help revitalize American manufacturing.
John and Jeff talk about how short-term, quarterly earnings-driven corporate decision-making in America has created a host of problems that only corporate America can solve. Jeff also shared the origins of Amazon’s famed leadership principles and why they were so crucial to the company’s success.
2022-09-1447 min
The Dumbest Guy in the RoomDid COVID Save Retail? The Painful But Essential Lessons of the Pandemic | Shelley Bransten of MicrosoftIt's no secret that the pandemic changed everything that businesses knew about their customers overnight. But old habits – and big systems – are hard to break, especially in big corporations where innovation is expensive and "risk" is a swear word.
On this week's episode of The Dumbest Guy in the Room, host John Dick welcomes Shelley Bransten, Microsoft's corporate vice president for global retail and consumer goods. John and Shelley talk about how COVID became the new "chief innovation officer" in retail, how companies need to be agile and resilient in the face of constant change, and whether it's...
2022-09-0852 min
The Dumbest Guy in the RoomRemaking Media: How to Build Trust in an Ever-changing Landscape | John Battelle, co-founder of Wired and The RecountLike many things in our country, media is broken – badly. It's hard to know where to start to fix it. Media outlets who once prided themselves on rigor and objectivity are now forced to pander to the biases of their tribal audiences, lest they lose viewers and advertisers to the countless other things vying for our attention. Algorithms help to promote the most sensational and divisive content possible – all while our private data is collected under murky terms.
On this week's episode of The Dumbest Guy in the Room, host John Dick welcomes John Battelle, a legendary jour...
2022-08-3158 minThe Dumbest Guy in the RoomBringing Economics to the Masses: Finding Hope in Today's Economic Uncertainty | Michelle Meyer of MastercardThe U.S. economy is absolutely massive. It’s also extremely complex, and that makes it difficult from the political perspective. You can’t thoroughly explain globalization and supply chains in a meme. We need to make economics more approachable and more relatable for the average person, and stop talking about the US economy like it’s one big monolith.
In this episode of The Dumbest Guy in the Room, host John Dick welcomes Michelle Meyer, the chief North American economist for Mastercard and one of the most influential people on Wall Street, Madison Avenue, and CNBC. John a...
2022-08-2446 min
The Dumbest Guy in the RoomFailing on Purpose: Changing the Way We Think About the World's Biggest Problems | Astro Teller, CEO of XIt’s almost impossible to keep up with all the crises in America today. There’s inflation, energy costs, drug prices, mental health, supply chains, inequality, and so much more. Even COVID is raging again. Meanwhile, we’ve just kind of accepted the political animosity. Then there are the existential catastrophes on the horizon: climate change, food shortages, geopolitical crises.
But what are we supposed to do about it? Those problems take science, and a boatload of money, and an almost reckless amount of courage to tackle. Thankfully, we also have those in America.
In this e...
2022-08-1752 min
Ponderings from the PerchHow CivicScience is Transcending Traditional Market Research with Trevor FarrisCivicScience is pushing the boundaries to transcend traditional market research practices.Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research.Right now, you may find yourself asking, “What does transcending traditional market research actually mean?” Well, you can find the short, yet tease of an answer in these show notes, but you’ll have to press play to get the full picture. As most of us know, inflation is a current...
2022-07-2927 min
The Penta Podcast ChannelMacrocast: Rock Bottom Could Be Behind Us In The Consumer PsycheConsumers' sentiment about the economy increased for a fourth week in a row, with all five ESI indicators increasing in one session for the first time this year. In this edition of the Macrocast, Tony, John, and Brendan are joined by John Dick of CivicScience to discuss the latest ESI report, which signaled consumers are feeling that rock bottom is behind them despite Fed-policy-driven future uncertainty and pessimistic headlines.
The group also dives into credit card debt and how stable it has remained this year, unlike most summers when it generally rises, and discusses the potential impact l...
2022-07-2242 min
The Penta Podcast ChannelMacrocast: A False Sunrise For The Market?Consumers' feelings toward the economy may be sour, but their spending tells a different story. In this edition of the Macrocast, Tony, John, and Brendan are joined by John Dick of CivicScience to discuss the latest ESI report and the strength of the consumer, despite inflation and rising prices.
The group also dives into what summer travel demand means for airlines and shares their takes on the stock market—including an optimistic outlook for the second half of the year.
Read this week's HPS-CivicScience Economic Sentiment Index here.
2022-05-2732 min
The Penta Podcast ChannelMacrocast: The Great GDP Messaging ChallengeIn today's Macrocast, Tony, John, and Brendan are joined by HPS' Meghan Pennington and CivicScience's John Dick to cover all things GDP. The group discusses the politics of the GDP, the messaging challenges and political consequences the Democrats face, and how Q1's GDP number is a bigger reflection of how we calculate GDP, and not the broader economic environment. The group also discusses the gauntlet of technology earnings and this week's ESI report.
Show Notes:
Find the 2022 Q1 GDP calculation here.
Read this week's ESI fact sheet here.
2022-04-2936 min
Digital Transformation SuccessBeyond Brand Trackers with Zach Nippert Live @ IIEXFor years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach...
2022-04-1930 min
The Penta Podcast ChannelMacrocast: This Jobs Report Isn't Fooling AroundIn this edition of the Macrocast, HPS Partner Matt McDonald and CivicScience's John Dick join Tony, John, and Brendan to discuss a series of new data releases this week. Friday's strong jobs report clashes with another poor Economic Sentiment Index reading, as inflation looms large in consumers' minds. Will the Fed hike interest rates by 50 basis points? And do investors trust them to do so without triggering a recession?Show NotesRead the latest Economic Sentiment Index from HPS and CivicScience here.
Read HPS' jobs fact sheet for March 2022 here.
2022-04-0134 min
The Penta Podcast ChannelMacrocast: Consumer Confidence in the TankOn today's Macrocast, John Dick from CivicScience joins Tony and John Fagan to discuss the latest economic sentiment reading. The conflict in Ukraine is threatening to drag the consumer outlook to a new low, eclipsing the pandemic as consumers' primary concern. Plus, the group contrasts how the U.S. and Europe are weathering the dual crises of inflation and Ukraine.
Read the latest economic sentiment index update here.
Read more insights from CivicScience here.
2022-03-1127 min
Digital Transformation SuccessDigitally Transforming Insights and Foresight with John DickContrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success.“Everything affects everything, and everything is constantly changing.” - A wise man...
2022-03-0140 min
Gamble On181: Super Bowl betting records, Billy Walters speaks, NY gambling outlook with Sen. Joseph AddabboUSBets.com Managing Editor Eric Raskin and Senior Analyst John Brennan analyze record-setting Super Bowl handle numbers, Billy Walters' interview with Brent Musberger, and CivicScience's survey about online casino's audience, plus they talk to New York state Sen. Joseph Addabbo Jr. about the early returns on mobile betting, his bill for in-stadium kiosks, and the casinos coming soon to New York City. Find us on Twitter @US_Bets or go to USBets.com for more. Learn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more...
2022-02-1745 min
Crina and Kirsten Get to WorkWhat to Wear?OMG…Who doesn’t love talking about clothes? Not only does that outfit make you look super cute (yes, we’re talking to you, friend!) your clothes affect your feelings, how your job performance,the environment, and other working women! Clothes are another opportunity to make choices about how we live in and show up in the world. We can use clothes to be more of our authentic selve - to make a political statement - or to live out our deepest values around the environment and worker rights.
SHOW NOTES
Today on Crina and Kirsten Ge...
2022-01-2840 min
The Dumbest Guy in the RoomReturn to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing OfficerThe health implications of the pandemic are staggering. Tens of millions of Americans got COVID, as many as 1 million may die from it, and countless others will deal with its lasting effects – maybe forever. Then there are the indirect consequences: 35% of U.S. adults are heavier than they were before the pandemic, drinking and smoking are on the rise, and exercise and healthy eating are on the decline. And don’t forget about the mental health effects, particularly among women and teens.
But a return to health is coming – we just don’t know when. CVS Health Chief Ma...
2021-12-1643 minThe Dumbest Guy in the RoomDivided We Watch: How Media and Entertainment Reflect Our Increasingly Tribal Culture | Sara Fischer of Axios and Rich Greenfield of LightShed PartnersIt’s hard to imagine TV shows or movies captivating our nation the way they used to, which is a shame, because we’ve never needed something to bring us together like we do today. Sure, there are shows like Squid Game and Ted Lasso, but a third of Americans don’t have Netflix and many more don’t have Apple TV+. It makes you wonder if entertainment does more to divide us — both because of how fragmented it is and how it’s deliberately engineered to appeal to specific segments of the population. So where does it all leave us?
2021-12-0850 minThe Dumbest Guy in the RoomDelivering Time: How the Pandemic Permanently Altered Our Values | Claudine Cheever, VP of Global Marketing at AmazonOf all the questions we ask at CivicScience, the rising value of time over money has been evident in spades during the pandemic. Why? Because we finally learned what it was like to have time. This week on The Dumbest Guy in the Room, Amazon VP of Global Marketing Claudine Cheever joins CivicScience CEO John Dick to discuss how companies can deliver on promises of speed and convenience, and how Amazon is hoping to become the world's best employer at a time when employee expectations are changing fast.
2021-12-0142 minThe Dumbest Guy in the RoomYou Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald'sAs political tribalism rages across America, supporting brands on social media has gotten more complicated. The brands we align with have to align with our values – because supporting the wrong ones could alienate us from our political tribes. This week, McDonald’s Global Chief Marketing Officer Morgan Flatley joins CivicScience CEO John Dick to discuss how brands can navigate the minefield of politics and cancel culture, and whether it’s possible for a brand to appeal to everyone – or even most of everyone.
2021-11-1744 minThe Dumbest Guy in the RoomIt's Politics, Stupid: Why Economic Realities are Drowning Under the Flood of Political Tribalism | Tony Fratto of Hamilton Place StrategiesPolitics used to take a backseat to economics, but at some point that all changed. The average American today is better off financially than they were before the pandemic, but consumer confidence – our economic outlook – is in the tank. Why? It's politics, of course.
In this episode of The Dumbest Guy in the Room, Tony Fratto, the former Assistant Secretary of the Treasury and current partner at Hamilton Place Strategies, joins host John Dick to discuss the friction between political tribalism and economic truth, how government and media have failed in explaining basic policy virtues to the America...
2021-11-1142 min
The Penta Podcast ChannelMacrocast: How Consumers View InflationOn today's Macrocast, John Dick from CivicScience joins Bryan and Brendan to discuss the public's perspective on inflation. Plus, the gang breaks down the latest HPS Economic Sentiment Index reading, bank earnings, and the outlook for President Biden's nomination for Chair of the Federal Reserve.
2021-10-1532 min
The Penta Podcast ChannelMacrocast: July's Job Report and Delta DoubtsOn today's Macrocast, HPS's Matt McDonald and Market Policy Partners' Brendan Walsh are joined by John Dick of CivicScience to discuss July's job report and economic prospects amidst uncertainty over the Delta variant.
2021-08-0627 min
Chatter that MattersRESEARCH MATTERS to John DickWhat often matters most to us and how we think, feel and behave, are the numbers. We look to weather reports to determine our activities, a scale to motivate a diet, a report card to seek a tutor and housing prices, walking scores, and crime rates to identify desirable neighbourhoods. Polls shape how we vote and policyholders, strategists, decision-makers and entrepreneurs seek the truth through strength in numbers. Numbers matter and John Dick and his company Civic Science are challenging the status quo to source, interpret and provide fresh and relevant intelligence on now and how it wi...
2021-08-0539 min
The Penta Podcast ChannelMacrocast: What Will Outlast The Pandemic?Tony, John, and Brendan are joined by CivicScience CEO John Dick to break down the new Economic Sentiment Index (ESI). They also discuss concerns about economic growth, COVID-19's implications on the future of work, and why more people than ever before are paying others to mow their lawns.
2021-07-0937 min
80's HighS1E20 | Movie: Harry and the HendersonsYou’ve just finished packing up the elaborate family camp site, you’re doing 60 MPH down a dirt road in a station wagon, completely blinded by sunlight, and you knock a Bigfoot unconscious. What’re you supposed to do!? Join John Lithgow, Melinda Dillon, and 6’ 9” Kevin Peter Hall as we take this 1987 family comedy back to class to find out how it holds up and dive into the world of cryptozoology, Patterson-Gimlin footage, and a slew of pop culture portrayals of our favorite elusive woodland ape. Let's get squatchy!
Support the show by tossing us some lunch money at k...
2021-06-071h 41The Dumbest Guy in the RoomRenewing the American Dream: How Hispanic-Americans Can Save our Fractured Nation | Roberto Ruiz, executive vice president of Research, Insights and Analytics at UnivisionCivicScience data tell us that Hispanics today are a mind-blowing one-and-a-half times more likely than non-Hispanics to believe they can achieve the “American Dream.” Non-Hispanics are 20% less likely to believe the American Dream exists at all.
In our final episode of the season, CivicScience CEO and host John Dick talks with Roberto Ruiz, the head of Research, Insights, and Analytics for Univision, the largest Hispanic-audience media company in the U.S. The two discuss the growing and evolving population of Hispanics in America, why they’re so crucial to marketers, and – surprisingly – why a growing number of them suppo...
2021-04-2253 minThe Dumbest Guy in the RoomBanking, Breadwinning, and the Changing American Household: Part II | Andrea Brimmer, Chief Marketing Officer of Ally FinancialResearch tells us that the way math is taught in elementary schools is better suited for boys, while the majority of high school math and science teachers are men. Play that out over a few hundred years and it’s not hard to understand why the odds are stacked against women in STEM. But the ripple effects don’t end there. In addition to – or perhaps even because of – the foundational gender biases in math, girls are also less likely to learn about financial management and investing at a young age, leaving them less equipped in those areas as adults.
2021-04-1544 minThe Dumbest Guy in the RoomBanking, Breadwinning, and the Changing American Household: Part I | Meredith Verdone, Chief Marketing Officer of Bank of AmericaTo say the COVID crisis has been harder on women is an egregious understatement. The disproportionate mental, emotional, physical, and financial toll on women since last March will be one of the lasting – and saddest – legacies of the pandemic. Yet, according to Civic Science data, U.S. women continue to take on a greater share of household responsibilities in areas like finance, insurance, and major purchases like houses and cars. Most men are barely taking on a couple extra grocery runs.
To talk about the challenges facing women today, CivicScience CEO and host John Dick welcomes Meredith Verd...
2021-04-1547 minThe Dumbest Guy in the RoomThe Future of Work | Bracken Darrell, CEO of LogitechBy now, everyone knows about how the pandemic sent millions of (former) office workers scrambling to outfit their homes with new tech for the onset of a year of remote work. What isn't so intuitive is how much people have -liked- working from home: More than 40% of U.S. adults now say they'd be willing to take a pay cut to be able to work remotely from anywhere they choose.
On this episode of The Dumbest Guy in the Room, Logitech CEO (and this week's smart guest) Bracken Darrell joins host John Dick for a discussion of...
2021-04-0846 minThe Dumbest Guy in the RoomShuffling Playlists: How Music is Reborn (Pt. 2): Matt Mangano, Bassist for the Zac Brown BandLive music has been, without a doubt, one of the industries hit hardest by the pandemic. According to the latest CivicScience data, just 37% of Americans would be comfortable attending a concert right now.
In this episode of The Dumbest Guy in the Room, Zac Brown Band bassist Matt Mangano will share an artist’s perspective on the music industry, how professional musicians were uniquely equipped to weather the pandemic, and what music will look like when everything opens up again.
Subscribe to the CivicScience newsletter at civicscience.com.
2021-04-011h 00The Dumbest Guy in the RoomShuffling Playlists: How Music is Reborn (Pt. 1): Bob LefsetzCivicScience data show that Americans’ passion for music has been on a steady decline since 2016 — especially among Gen Z.
In this episode of The Dumbest Guy in the Room, legendary music critic Bob Lefsetz joins host John Dick to talk about the state of the music biz mid-pandemic, the effect of streaming, and how the music industry can turn things around.
2021-03-251h 08
Next in MediaThe News Industry is Battling a Misinformation Crisis Amid Ongoing Business Model UncertaintyTIME President, Keith Grossman, broaches how the news industry is being forced to rethink how best to get information out to a public that is divided on politics, as well as public health. Additionally, Cyrus Krohn, Senior Vice President, Business Development at consumer intelligence research platform, CivicScience, shares how his company is helping publishers adjust to being in the first-party data business, while preparing for future privacy regulations.Guests: Keith Grossman, Cyrus KrohnHost: Mike ShieldsProducer: Kenya Hayes
2021-03-2442 minThe Dumbest Guy in the RoomPolling Sucks But We Need It - John AnzaloneIn this episode of The Dumbest Guy in the Room, host John Dick explores the existential crisis facing the polling industry and why it needs to be saved, with smart guest, John Anzalone, the lead pollster for President Joe Biden and many others.
The Johns will also talk about how political research evolved during the 2020 election, why Democrats were easier to reach at home during the pandemic, and why America might not be nearly as divided as it seems.
Subscribe to the CivicScience newsletter at civicscience.com.
2021-03-1849 minThe Dumbest Guy in the RoomMark Cuban: The Next Generation of SportsMark Cuban (the smart guy in the room this week) is a legendary entrepreneur, investor, and philanthropist.
In this episode, Mark and CivicScience CEO John Dick discuss the economic climate, the growth of non-fungible tokens, and the future of sports and media.
They also discuss the potential for Gen Z and breakdown some of the insights we’ve gleaned from CivicScience polling data.
Subscribe to the CivicScience newsletter at civicscience.com.
2021-03-1145 min
The Penta Podcast ChannelMacrocast: Steady As She GoesOn this week's Macrocast, Tony, John, and Brendan are joined by John Dick from CivicScience to discuss how the markets and consumers are handling this odd holding pattern of economic activity. While markets seem to have an eye towards recovery and the retail economy seems stable, a quarter of Americans are still struggling, with a disproportionate impact on women. The gang discusses what this means for the long-term health of the economy and how the shifting nature of remote work will ultimately impact the post-Covid world.
2021-02-1936 min
English language Visionary Marketing PodcastsNew trends in product searches and the future of e-commerceWith the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen from Holland. Rob is the CEO and founder of Channable, an automated centralised ad management system operating in the e-commerce space. He talked to us about the future of e-shopping and the new trends observed in terms of searching for information about products.
New trends in product searches and the future of e-commerce
What are the future trends of e-commerce? To find out I i...
2021-01-2717 min
The Penta Podcast ChannelMacrocast: "Now Is Not The Time To Cut Out Alcohol"Tony, Brendan, & John are joined by John Dick from CivicScience to discuss the outlook for consumers and investors after President Biden's inauguration and first executive actions. The gang discusses the impact of the latest stimulus and the lingering concerns of an unequal, K-shaped recovery. As Tony puts it, "We don't have an output problem, we have acute problems in really important parts of the economy."
2021-01-2238 minThe Dumbest Guy in the RoomIntroductionWelcome to 'The Dumbest Guy in the Room'
In Season 1, CivicScience founder and CEO John Dick will interview some of the most gifted visionaries in business, technology, media, entertainment, and politics.
You’ll meet people who are changing entire industries thanks to the most unexpected insights.
Please subscribe!
2020-12-2401 min
拆盒子Box.019 播客生存模式探索 - Podcast Ads 下集 延续上期对播客生存模式的探讨，本期我们将分别从播客和品牌的视点，具体聊聊做播客广告这件事。
如我们多次提及：广告也是一种内容创作。我们期待看到更多播客、品牌进行广告尝试，让音频内容焕发出更多更精彩的创意。同时，为爱发电并不难，难的是持续发电。希望各位友台能找到适合自己的充电渠道，把自己的节目品牌做大做强。
温馨提示：连续两期为爱蓄电超长放送，都将附赠爆肝整理万字长文，欢迎自取↓↓↓
Box.019 文章版本点击此处阅览
拆盒子时间
02:06 播客广告的一大难点：数据效果监测
02:41 播客广告发展路径：被发现—被认可—常态化
04:18 两大趋势助力效果提升：交互式广告&优惠口令产品化
07:10 一个创新方向：基于 LBS 技术的场景化应用
10:16 播客如何靠广告恰饭？这五点需要注意
16:53 广告也是一种内容创作：不断的推陈出新的《修正历史》
20:29 其他商业化方式：内容盈利、周边盈利、付费会员、制作服务
30:18 关于「拆盒子」的自问自答
33:36 播客广告的两大价值：品宣&种草
34:47 最具潜力而又难以量化的魅力：长尾效应
37:36 哪些品牌适合做播客广告？或有六大类
40:07 四大层面的建议：渠道&内容&传播&效果
45:51 播客未来的听众：不只是年轻人
或可理论
Spotify is Testing Interactive Audio Ads Offering Free Samples on Smart Speakers in the UK - by Eric Hal Schwartz, Voicebot.ai
Spotify is testing interactive podcast ads so you never have to remember a promo code again - by Ashley Carman, The Verge
洞察 | 播客景区导览，谁服务谁 by 播客志
谁来为播客买单？「Podhero」把众筹搬上了播客平台 by 思绮，36氪
关于播客，福布斯提出这10个预测 by 王每君，GGV纪源资本，福布斯中文网
HOST-READ PODCAST ADS PACK A BRAND RECALL PUNCH by Nielsen
播客广告案例研究：DesignCrowd 和长尾效应 by Glenn Rubenstein, Adopter Media, 迟早更新 编译
花了51975美金在播客广告上后，这是我们所学到的全部 by Rebekah Bek, Medium, 迟早更新 编译
播客的兴起与井喷 by 吴晨，经济观察报观察家
DMA：1/4的英国播客听众通过节目发现新品牌
尼尔森调查：播客广告能将品牌再现度提高4.4倍
CivicScience：3/10的日常播客听众购买了广告介绍的产品
Music by Audionautix.com
Sound Effect by Twin Musicom
关于我们
两个广告人的Chitchat.
尝试拆除、把玩和重建人类世界的各种「盒子」
探索世界，觉察自我
Watch Out while Watching Outside.
一起拆盒子
欢迎在 Apple Podcasts / 小宇宙 / 网易云 / 荔枝FM
及其他泛用型播客客户端订阅收听
也欢迎各种反馈和投递
微信公众号：拆盒子
邮箱：watchoutside@163.com
微博：@拆盒子Watch-Out-Side
2020-12-2248 min
CStore DecisionsCBD Market Insights With Casey Taylor of CivicScienceCStore Decisions Senior Editor Thomas Mulloy, who also manages companion website CBDRetailTrends.com, talks with Casey Taylor, vice president of client development for market research firm CivicScience about growing opportunities and strategies for brick-and-mortar retailers looking to join the CBD marketplace.
2020-12-0731 min
Over Fifty Starting OverO5O 2.27: Special anniversary episode!Barry Edwards and Merle Garrison – 1 YEAR ANNIVERSARY! Special Episode 1 hour 46 minutes
Career/Self-improvement: Working or Not, Everyone Is Worried About Their Career’s Future – civicscience.com-- https://bit.ly/37yS831. Stats on America's employment status during COVID.
These 15 jobs will be in high demand over the next 5 years—some with salaries topping $80,000 – CNBC.com -- https://cnb.cx/3kstuof The job market has changed greatly since COVID, and here are 15 jobs that are in demand and their average salaries.
Metaphysical: 3rd Wave Feminism: An evolution of the feminist movement that has resulted in an anti-male mo...
2020-10-231h 46
The Penta Podcast ChannelMacrocast: A Function Of Hope And FearJohn Dick, CEO of CivicScience, joins Tony, John, and Brendan to discuss how a delayed stimulus package, pre-Election Day polling, and the prolonged pandemic are affecting consumer sentiment. The crew also talks about what's on consumers' minds heading into the holiday spending season before diving into next week's announcements about the U.S. and Eurozone's Q3 GDP, housing data, and new product announcements in tech.
2020-10-2344 min
PartnersFrom Panic to Progress When it Comes to COVID-19 and FoodThis episode examines what we’re doing differently when it comes to buying, cooking, eating and more with food as a result of the coronavirus pandemic, and what might be ahead when it comes to availability, convenience, price and other factors. Hear from foodies such as Susan Schwallie, executive director of food and beverage for the NPD Group, Kevin Ryan, founder of Malachite Strategy & Research, John Dick, founder and CEO of CivicScience, and Jayson Lusk, leader of the agricultural economics department at Purdue University.
2020-07-1619 min
The Penta Podcast ChannelMacrocast: A Rebound Is Not A RecoveryCivicScience CEO John Dick joins Tony, Brendan, and John to discuss the tricky side effects of reopening during the pandemic and how consumer sentiment impacts the economy. The guys break down the three themes that have the largest impact on economic recovery and discuss some possible and surprising permanent shifts in consumer behavior that could last long past the pandemic's end.
2020-06-2634 min
The BreadwinnersOn the (Job) Hunt: How Breadwinners Find Their Next GigAccording to a CivicScience survey, more than 41 million American will be searching for a job this year — or just about a quarter of the population. What are the added joys of job hunting when you’re also supporting a partner, kids, parents, loved ones — and what do the numbers about the best ways to find a job you’ll love? #askingforafriend
Jennifer and Rachael consider the research and unpack the how, why, when — and even the who of job hunting.
Are you hunting for a new job — are you ever not hunting for a new job? Tell us your story at TheBreadw...
2020-02-0425 min