Shows
Brushwood Media NetworkThe Henry Ford Quote Hurting Small Business | Unpopular Opinion with Kathryn McGarveyYou know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?
It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.
Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’s in the studio to share her Unpopular Opinion on the matter.
We discuss why this quote is problematic, how it’s been misattributed to Henry Ford + the importance of actually listening to your customers. Kathryn shares her experience with customer re...2025-07-0830 min
The Biz Book BroadcastThe Henry Ford Quote Hurting Small Business | Unpopular Opinion with Kathryn McGarveyYou know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?
It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.
Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’s in the studio to share her Unpopular Opinion on the matter.
We discuss why this quote is problematic, how it’s been misattributed to Henry Ford + the importance of actually listening to your customers. Kathryn shares her experience with customer re...2025-07-0830 min
The People of Digital MarketingIt’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.
Questions and topics we covered in this interview include:
The origins of Forget The Funnel (and why funnels are bad for business)
What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led)
How...2024-11-1449 min
Positioning with April DunfordCustomer-Led Growth: Why Funnels are Outdated with Georgiana LaudiIn today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for turning customer value into cash for SaaS companies. She helps SaaS leaders grow smarter through her consultancy, Forget the Funnel. You will learn: * Why traditional funnels are lazy and ineffective for understanding customers.* The concept of customer-led growth and how it differs from funnel-based approaches.* The importance of mapping crit...2024-10-0333 min
The Casted PodcastCustomer-Led Growth Through Podcasting with Forget The Funnel's Claire SuellentropClaire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework.In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform...2024-09-0633 min
Lasst die Kunden kommen087 Customer-led Growth | Interview mit Torsten Herrmann beim Become a Smar(t)ketingstar PodcastWillkommen zu einer neuen Folge von „Lasst die Kunden kommen“. Diese Folge ist außergewöhnlich, ungewöhnlich. Denn diesmal wurde ich interviewt und zwar bei einem anderen Podcast: „Become a Smar(t)keting Star“. Host des Podcasts ist Kevon Gründling von SC Networks, bekannt für ihre Marketing-Automation-Lösung „Evalanche“. Mit beim Interview dabei war Tobias Eickelpasch, ebenfalls von SC Networks.Wir haben gesprochen über „Forget the Funnel“, das Buch von Claire Suellentrop und Georgiana Laudi, das den Customer-led-Growth-Ansatz erklärt. Das Spannende war, dass Tobias Eickelpasch gerade dieses Buch durcharbeitet, weil bei SC Networks dieses Buch gerade irgend...2024-03-1351 min
The Strand Review of BooksForget the Funnel, with the co-author, Georgiana LaudiIf you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop. https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/ Hosted on Acast. See acast.com/privacy for more information.2024-02-0609 minLasst die Kunden kommen083 Buchclub: Forget the Funnel | Interview mit Katrin Menzel, diva-e Digital Value Excellence GmbHWillkommen zu einer neuen Folge von "Lasst die Kunden kommen". Diese Folge ist unser neuer (un vielleicht einmaliger) "Buchclub: Forget the Funnel”. Unser Gast ist Katrin Menzel von diva-e.In dieser Folge tauchen wir tief in die Welt der Kundenbeziehungen ein. Zusammen mit Katrin erkunden wir die transformative Kraft der Customer Experience Journey und beleuchten, warum Customer Value mehr als nur ein Schlagwort ist. Wir besprechen das bahnbrechende Konzept des "Customer-Led Growth" und hinterfragen den traditionellen Sales Funnel, wie es auch im aufschlussreichen Buch "Forget the Funnel" von Georgiana Laudi und Claire Suellentrop zum Ausdruck kommt....2024-01-1738 min
The Forget The Funnel PodcastRelying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the last twelve months reached $285 billion — a 38% decline year over year, according to Crunchbase*. Gone are the days of ‘move fast and break things’. SaaS leaders are being forced to think about efficiency or risk running out of runway.And we think this is a really good thing.Why?Finally, rather than spending more on the ‘top of the funnel’, founders are looking more closely at their positioning...2024-01-1542 minLasst die Kunden kommen082 The Marketing Book Podcast mit Douglas BurdettIch freue mich über eine ganz besondere Episode unseres "Lasst die Kunden kommen" Podcasts! In Episode 082 haben wir Douglas Burdett zu Gast, den charismatischen Host des "The Marketing Book Podcast", der uns in die Welt des Marketing- und Salesbücher eintauchen lässt.**Was euch erwartet:**- **Einblicke in effektives Marketing:** Douglas diskutiert, welches Buch für die Marketingplanung essenziell ist.- **Entscheidende Fragen der Marketingstrategie:** Erfahrt, welche zwei zentralen Fragen jedes Unternehmen beantworten muss, um erfolgreich zu sein.-**Wir reden über unsere gemeinsamen Lieblingsbücher und Autoren: Adele Revella “Buyer Pe...2023-12-1532 min
The Marketing Book Podcast466 Forget The Funnel by Georgiana LaudiForget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Geo...2023-12-151h 11
Funnel RebootForget the Funnel, with Georgiana LaudiA trend that’s currently having its day in the sun is Product-Led Growth. According to our guest, it’s a fine model, but our companies need growth that’s based on a more foundational element - advocating for Customer-Led Growth. CLG begins with creating organization-wide understanding around what experience is most appropriate for the company's best customers. Value to customers is then delivered — whenever, wherever, and however they need it — throughout their relationship with the company. Our guest pioneered customer experience mapping while she was leading marketing for the Vancouver-based SaaS company Unbounce. She has...2023-11-0149 minThe Forget The Funnel PodcastWelcome to the Forget The Funnel PodcastEvery B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter dec...2023-10-2401 min
Delivering Value: Vulnerable Career Stories & Startup Leadership ChallengesIncreasing Your Influence at Early Stage Companies with Claire Suellentrop (Forget the Funnel)Working in a new company means your day-to-day responsibilities have to be tied to a larger goal. But when you’re fresh out of college in your first role, it’s hard to understand that perspective and how others work towards it. Claire Suellentrop, Co-Founder and COO of Forget the Funnel, knows the struggle.In this episode, Claire talks about how valuable an outside perspective would’ve been to her growth when she was starting out. Listen to learn how you can set up your network to create a foundation for your growth in the industry.In t...2023-10-1736 min
Tech Marketing TrendsWhy New Customer Acquisition Is Harder than It’s Ever Been - Claire SuellentropNavigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
2023-09-1335 min
Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingForget The Funnel by Georgiana Laudi, Claire SuellentropPlease visithttps://thebookvoice.com/podcasts/1/audiobook/706579to listen full audiobooks.
Title: Forget The Funnel
Author: Georgiana Laudi, Claire Suellentrop
Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark
Format: Unabridged Audiobook
Length: 2 hours 21 minutes
Release date: August 18, 2023
Genres: Marketing & Advertising
Publisher's Summary:
Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target c...2023-08-182h 21
Listen to Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentForget The Funnel by Claire Suellentrop, Georgiana LaudiPlease visit https://thebookvoice.com/podcasts/1/audiobook/706579 to listen full audiobooks. Title: Forget The Funnel Author: Claire Suellentrop, Georgiana Laudi Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark Format: Unabridged Audiobook Length: 2 hours 21 minutes Release date: August 18, 2023 Genres: Business & Career Development Publisher's Summary: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with you...2023-08-1805 minListen to Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentForget The Funnel by Claire Suellentrop, Georgiana LaudiPlease visithttps://thebookvoice.com/podcasts/1/audiobook/706579to listen full audiobooks.
Title: Forget The Funnel
Author: Claire Suellentrop, Georgiana Laudi
Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark
Format: Unabridged Audiobook
Length: 2 hours 21 minutes
Release date: August 18, 2023
Genres: Business & Career Development
Publisher's Summary:
Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your tar...2023-08-182h 21
B2B BetterHow to Do Customer-led Growth w/ Gia LaudiBefore we get into it…Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.Want to talk? Hit this link.In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel.We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to cust...2023-08-1727 min
B2B BetterHow to Do Customer-led Growth w/ Georgiana LaudiIn this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel.
We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.
Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup ve...2023-08-1627 min
Marketing PowerupsClaire Suellentrop's Customer Research ProcessClaire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can hel...2023-08-0256 min
Marketer of the MonthSnippet: Claire Suellentrop COO of Forget the Funnel and Ex-Marketing Director of Calendly speaks on Unifying Growth and Marketing.Join us in an engaging conversation with Claire Suellentrop COO of Forget the Funnel and Ex-Marketing Director of Calendly
While growth and marketing are inherently intertwined for achieving success, some SaaS founders perceive them differently. To effectively reach the target audience of executives, we position ourselves as growth and marketing advisors, aligning our messaging with their distinct perspectives. Internally, we understand their seamless synergy.
To watch the Full podcast - https://bit.ly/3pZc9ez
2023-07-2400 min
Marketing PowerupsClaire Suellentrop's Customer Research ProcessClaire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2...2023-07-1456 min
Marketing Thinking14. Customer-led growth: deja de adivinar qué estrategia usar para crecer tu B2B SaaSCuántas veces te pasó esto en tu área de marketing:
➡️ Pruebas táctica tras táctica y ninguna da los resultados que esperas
➡️ Repites las estrategias que usaste en otras empresas, pero no funcionan en donde estás
No sabes qué acción tomar. El crecimiento de tu empresa es inconsistente. Lento. No tienes claridad.
Existe un sistema que hace que tengas un crecimiento sostenible, escuchando a los clientes, y enfocado en entregarles valor. Su nombre es customer-led growth.
En este episodio, hablamos de esta metodología del libro Forget the...2023-07-0548 min
Startups For the Rest of UsEpisode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in DenverIn episode 668, Rob Walling and Arvid Kahl share nine key takeaways from MicroConf US 2023 in Denver. They cover topics ranging from founder mental health, shared motivations for bootstrapping, the value of in-person conferences, and the MicroConf experimentation that led to the “Chaos Lunch”.
Topics we cover:
2:04 – MicroConf 2023 in Denver, building back after COVID
9:09 – Founders are sharing an experience of struggles and pivots
11:21 – Why nothing beats being in a room together
14:07 – Discussing mental health in a welcoming environment
17:07 – How experimentation on the MicroConf format led to “Chaos Lunch”
21:03 – Sharing strategies and tactics, Dev Basu’s talk on product marketing
24:28...2023-07-0449 min
Cloud Radio | A SaaS PodcastForget The Funnel Founder + Author: Book Deep DiveOur Guest: Claire Suellentrop recently published “Forget The Funnel”, a book outlining the Customer-Led Growth framework she and her partner Georgiana Laudi use in their consulting work with SaaS companies. Prior to founding Forget The Funnel, Claire was the Director of Marketing at Calendly. Episode Topics - “Forget The Funnel” Excerpts We Dive Into:“Many marketing teams operate in a haphazard way, endlessly experimenting until something sticks. This is no way to generate long-term growth. In fact, it prevents sustainable and predictable growth. Most marketing teams don’t have time to stop, look around, and a...2023-06-2833 minStartups For the Rest of UsEpisode 665 | How to Find More "Best Fit" Customers for Your SaaSIn episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy.
They also chat a bit about the process of writing a book.
Topics we cover:
2:37 - Gia and Claire's intentional decision to keep the book under 200 pages
5:28 - What size SaaS companies will get the most value from Claire and Gia’s new book?
9:49 - The customer-led growth framework
11:29 - Why yo...2023-06-1333 min
One Knight in ProductMoving to Customer-Led Growth by Forgetting the Funnel (with Georgiana Laudi & Claire Suellentrop, Founders @ Forget the Funnel)Georgiana (Gia) Laudi and Claire Suellentrop are both experienced SaaS product marketing leaders who spotted the same things again and again whilst trying to help companies grow. They decided it was time to join forces and persuade marketers around the world that the sales funnel is dead, and we need to try a different approach. They founded Forget the Funnel, a consultancy aiming to help people do just that, and have recently launched their new book of the same name.
A message from this episode's sponsor - My Mentor Path
This episode is sponsored by My Mentor...2023-05-2549 min
B2B SaaS PodcastHow to position your SaaS after reaching first million in ARRClaire Suellentrop, Co-Founder & COO of ForgetTheFunnel talks about how SaaS companies should look inwards & understand their best customers to effectively grow after reaching 1-2 $MN in ARR.How they worked with SaaS companies like SparkToro, MeetEdgar etc., helping them reposition & unlock their growth after a pointHow they ended up increasing the conversion rate of MeetEdgar by 40% by focusing on their stickiest cohortHow to position when you’ve got a product that is used by varying customer segments ( ACV )Why looking inwards, understanding the stickiest cohort & positioning based on this is the best way for SaaS companies to unlock ma...2023-01-1923 minStartups For the Rest of UsEpisode 636 | A Customer-Led Approach to Driving More Recurring RevenueIn episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings.
Topics we cover:
1:09 - Why did Claire name their new book, Forget the Funnel?
2:36 - A three-step...2022-11-2227 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is Dav...2022-07-191h 03
Marketer of the MonthThe Key to Maximizing B2B Conversion RatesInterview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly
With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales.
...2022-07-0522 min
Business of Software PodcastEp 111 JTBD in your Copy (with Claire Suellentrop)Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message2022-06-2825 min
Conversations With ChristineHow To Make Customer Led Growth Part of Your Content Strategy [with Claire Suellentrop]If you follow me on LinkedIn or have watched most of my Youtube videos, you'll realize that I fervently believe in customer research. It's the foundation of any good marketing strategy. So, I invited Claire Suellentrop, co-founder of Forget the Funnel, to join me for a discussion on customer research within the context of customer-led growth.
On the Forget the Funnel website, customer-led growth is defined as
"a strategic approach that leverages customer insights to qualify and quantify customer value, then operationalize and optimize the end-to-end customer experience. Customer-led growth does not presume what marketing, sales, or product experience your bu...2022-02-0939 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' MindsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of M...2022-01-1151 min
The Yaag ProjectImplementing customer-led growth step-by-step: with Claire SuellentropIn this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps you might want to jump into:
2:30 Claire talks about what customer-led growth means and how it’s not yet another buzzword. She details how it’s different from the PLG or sales-led or marketing-led growth motion and how customer-led is directly related to Jobs-To-Be-Done.
7:11 As companies go from startup to scale-up, how customer intimacy weakens and some of the symptoms to identify that. Claire goes into the details of how to iden...2021-11-2939 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Email Automation & Customer Experience with Jordan SkoleToday we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAutobooks — Jordan’s current place of workMastering Email Software with Brennan DunnUI Breakfast Podcast. Episode 105: Website Personalization with Brennan DunnCI/CD — continuous integration and continuous deliveryCustomer ExperienceVal Geisler...2021-10-1142 min
Better Done Than PerfectEmail Automation & Customer Experience with Jordan SkoleHow can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.Visit our website for the detailed episode recap with key learnings.Autobooks — Jordan’s current place of workMastering Email Software with Brennan DunnUI Breakfast Podcast. Episode 105: Website Personalization with Brennan DunnCI/CD — continuous integration and continuous deliveryCustomer ExperienceVal Geisler, Alli Blum, Claire Suellentrop — helped Jor...2021-10-0842 minUI Breakfast: UI/UX Design and Product StrategyEpisode 222: The "Franchise" Philosophy with Jordan SkoleToday we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAutoB...2021-09-2039 minUI Breakfast: UI/UX Design and Product StrategyEpisode 209: JTBD Interviews with Alli BlumHow can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEpisode 112: Optimizing SaaS Trials with Alli BlumBetter Done Than Perfect. Switch Interviews & Strategic Context with Alli BlumEpisode 181: Jobs to Be Done wi...2021-03-1852 min
Customer ShowHow To Find And Fix Success Gaps That Lead To Unhappy CustomersSuccess gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast.2021-01-2838 min
Customer ShowHow To Find And Fix Success Gaps That Lead To Unhappy CustomersSuccess gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
How To Discover Success Gaps In Your Buyer's Journey (And Fix Them)
What Questions To Ask Your Customers If You Suspect A Success Gap
How To Create Marketing Collateral To Fill Success Gaps
And...2021-01-2838 min
Makers.dev13 Converging styles, products over blog posts, clips.marketing next steps00:00 Christian and Chris are converging 00:40 Maker.dev interactions on twitter 01:47 Audio quality is bad and it's not the microphone's fault 04:56 Chris's talking head videos 08:46 Why is Facebook's moneymaker backend so bad? 15:01 What's the plan for clips.marketing? 20:52 Build your audience first (unless you can build really quickly and cheaply) 26:16 Manually onboard to make sure you talk to customers 28:24 Talk to dirty messy humans about their FeElInGs 30:48 Clips.marketing as a productized service? 37:22 Christian's next week 39:36 Chris's next week Timestamps created with https://clips.marketing by @cgenco 2021-01-2743 minUI Breakfast: UI/UX Design and Product StrategyBDTP. Switch Interviews & Strategic Context with Alli BlumToday we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.Please head over to the episode page for the detailed recap and key takeaways.Show notesalliblum.com — Alli’s websiteUI Breakfast Episode 112: Optimizing SaaS Trials with Alli BlumConducting Switch Interviews — an article by ThoughtbotJTBD for User Onboarding with Ramli JohnStop Aiming at Happiness...2020-12-2540 minBetter Done Than PerfectSwitch Interviews & Strategic Context with Alli BlumHow can user research inform our user onboarding decisions?? We tap precisely into that with today’s amazing guest, onboarding strategist and SaaS consultant Alli Blum. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.Visit our website for the detailed episode recap with key learnings.Show notesalliblum.com — Alli’s websiteUI Breakfast Episode 112: Optimizing SaaS Trials with Alli BlumConducting Switch Interviews — an article by ThoughtbotJTBD for User Onboarding with Ramli JohnStop Aiming at Happiness: Unconventional Wisdom for Customer Suc...2020-12-0940 minMakers.dev06 Special Acoustic Caulk and outsourcing to humans vs. computers0:00 Special Acoustic Caulk and manual laber3:22 The Jigsaw Puzzle Theory of Business6:10 Async.dev Slackbot update9:00 Can you charge for an unfinished project?10:44 Niching a Time Tracker Coaching Service22:28 What's next for Async.dev and Meeting Place?24:54 Talking to Sign Printers update30:25 Clipping Microconf Recap35:17 Effective Time Design38:07 Automated video editing45:44 Delegating to machines vs. humans48:51 AI is coming to take all our jobs unless you're a coach49:38 When does it make sense to hire humans?🔗 How to Conduct a Great User Interview: https://mic...2020-12-0454 minUI Breakfast: UI/UX Design and Product StrategyEpisode 194: The New Marketing with Claire SuellentropThe year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.Download the MP3 audio file: right-click here and choose Save As...2020-10-3041 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Experiment Quickly & Find HUGE Wins (5 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is Dav...2020-10-061h 02
Metamuse14 // Onboarding with Jane PortmanJane Portman of Userlist joins Julia and Adam to share her expertise with onboarding. Why guided tours don't work, the legacy of Clippy, and drip campaigns that are more personal and considerate.
Discuss this episode in the Muse community
Follow @MuseAppHQ on Twitter
Show notes
Jane Portman @uibreakfast
User Onboarding: The Ultimate Guide for SaaS Founders
Userlist
Benedikt Deicke
Intercom
lifecycle messaging
Claire Suellentrop, Forget The Funnel
UI Breakfast podcast
tooltips
Inspire, Not Instruct
aha moment
Clue
out-of-box-experience (OOBE)
Samuel Hulick, UserOnboard, podcast interview
Clippy
call to action
Val Geisler
drip campaign
...2020-10-0148 min
Business of Software PodcastEp 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X activity better!” Which can just get lost in the noise.
Capturing your customer’s attention requires focusing on their ultimate motivation (“job to be done”), to transform her current situation into a preferred one.
Claire Suellentrop loves getting inside customers' heads, uncovering what those customers really care about, and using these juicy details to create great marketing. She's currently the co-founder of two companies: Userlist.io (behavior-based email for Sa...2020-09-2959 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your...2020-09-0151 minUI Breakfast: UI/UX Design and Product StrategyEpisode 181: Jobs to Be Done with Jim KalbachHow can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Jobs To Be Done Playbook — Jim’s book...2020-07-3136 min
Customer ConversationsCustomer led growth with Elevate’s Claire SuellentropClaire is the Co-Founder of Elevate & Forget the Funnel. She has tremendous experience in SaaS marketing and growth. Here are just a few of the topics we discussed in this episode:
What customer-led growth means and how to nail it
The difference between customer-led and product-led
The importance of creating the experience the customer needs
How to get started leveraging customer insights
How to think about the volume of customer insights you need
Getting started with better understanding your customers
Connecting with Claire
Elevate
Forget The Funnel
Follow Claire on Twitter
2020-06-2631 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Improve Your Marketing With Social Proof (4-Step Framework)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Building trust with social proof is more than just putting reviews on your website and hoping for the best.My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founde...2019-12-0354 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Experiment Quickly & Find HUGE Wins (5 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is Dav...2019-11-191h 03Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build a Content Strategy from Scratch (3 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.The good news is, not all hope is lost.My guest today is Len Markidan, th...2019-10-0155 minUI Breakfast: UI/UX Design and Product StrategyEpisode 146: Q&A with the Userlist TeamIn this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Userlist — the product we're talking about
Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke
Episod...2019-09-1044 min
Growth Marketing TodaySupercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and...2019-08-2036 min
Copy WeeklyEat-Your-Vegetables Marketing: How Claire Suellentrop Uses Customer Data to Supercharge GrowthClaire Suellentrop learned early on at Calendly that focusing on existing customers, instead of just acquiring new ones, is the best shot SaaS companies have at rapid growth.Since then, she's taken the same formula and applied it several times over for some of the fastest-growing tech companies in the world.Here, Claire shares her firsthand experience and what it's been like teaming up with Georgiana Laudi to create Forget the Funnel and Elevate.Support the show (https://copyweekly.com/)2019-05-1751 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastYour First 90 Days as a Marketer: How to Build Trust and Make an ImpactI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door?In today's episode, you'll learn how to build trust a...2019-04-0255 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Become a Marketing Strategy Expert (Starting from Scratch)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your...2018-11-2052 min
The Growth Hub PodcastClaire Suellentrop - Head of Marketing at userlist.io - How To Truly Understand Your CustomersMarketing Mary. Developer Dave. Consultant Carol... We've all built "buyer personas", but can we truly say that we understand our customers? Claire Suellentrop of userlist.io and Forget The Funnel is super passionate about this topic, so I caught up with her to explore the world of customer research and uncover how marketers can better understand their customers.
In this episode we hear about:
- what it really means to be customer-centric
- how you should go about building buyer personas
- the jobs-to-be-done framework and how marketers can use it to conduct customer research
- questions to ask in...2018-10-1151 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastUser-Centered Design & Analytics: 3 Ways to Deliver a Better Customer ExperienceI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their perspective.Today, we have Dana DiTomaso on the podcast to share her in...2018-10-091h 01
UI Breakfast: UI/UX Design and Product StrategyEpisode 116: Segmenting Your Users with Val GeislerEvery user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Episode 102: SaaS Email On...2018-07-2032 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 114: Product Demos Done Right with Aaron KrallWhat makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
SaaS Growth...2018-07-0646 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastWhy the “Jobs to be Done” Framework Creates Better Products: Alan KlementI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of M...2018-07-031h 03
UI Breakfast: UI/UX Design and Product StrategyEpisode 110: What Makes an Awesome Product Strategy with Zack NaylorWhat is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Aurelius — Zack's product, user research and insights platform
Aurelius Podcast — their podcast
The Nerdery — Zack's previous place of wor...2018-06-0838 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 102: SaaS Email Onboarding with Val GeislerWe all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
...2018-04-1353 min
The Content Love Podcast#19: Expert Resources and Tools For Creating Epic Content Every Single TimeHey folks,
Thanks for being here!
In today’s episode, I’m talking about a bunch of resources, like books, blogs, tools, PDFs and more, that help me do my job as a writer and a content marketing in an epic way every single day. I hope you’ll like my recommendations—make sure to let me know if you want to add any to the list or have a specific experience with any of the ones I’ve listed. Here we go!
Listen in to learn all about these content marketing...2018-03-2125 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastCustomer Journey Mapping: Get Started in a Few StepsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it.Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaign...2018-03-1359 min
SaaS Open Mic by ChartMogulThe Problem With SaaS Marketing ft. Gia & Claire of Forget The FunnelWelcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing.
2018-02-2756 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 92: Behind the Scenes of Userlist.io Research with Claire SuellentropThis is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt
Lo...2018-01-2658 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 91: Meaningful Motion in UX with Adrian ZumbrunnenMeaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to "breathe life" into an existing web app.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Google Lens, Google Assistant — Google products Adrian is currently wo...2018-01-1938 min
The Productize Podcast[44] Stair-Stepping From Productized Consulting to SaaS w/ Jane PortmanToday you’re going to hear my conversation with my friend Jane Portman.
Jane is a very talented UI/UX designer and she’s become pretty well known for that as well as using the productized consulting model which has been very successful, one of the very first productized consultants that I knew of.
She’s built her portfolio of products starting with books on UI design for SaaS applications. Then Jane went into building some few SaaS applications on her own (Tiny Reminder), and recently, one bringing in partners (UserList.io, email automation for SaaS...2017-12-0637 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow To Use Jobs To Be Done to Read Your Customers' MindsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of M...2017-10-2451 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 56: Product Development Secrets with Claire SuellentropThis is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Love Your Customers — Claire's company
Episode 30: Describing Customer Motivation (Jobs...2017-04-101h 07