Shows
The Creatrix JourneyHow to Embrace Change: Using Nature as Your GuideIn this week's episode, I'm going be talking about embracing change and getting inspiration from nature. All of us face change at some time in our lives, it can be a difficult experience for many people. We are creatures of habit and tend to resist anything that disrupts our routine. However, change is absolutely necessary for growth and development. Without change, we would remain stagnant and unable to move on or progress. Change can take many forms, a major life event like job loss, breakup, divorce, or simply something like a change in routine. And many of u...2023-04-1112 min
The Creatrix JourneyConnecting to the Chakras of the Earth with Medicine Woman Louise Carron HarrisIn today’s episode, I am absolutely delighted to welcome an amazing guest Her name is Louise Carron Harris. She is a mentor, teacher, medicine woman and author of Awakening the Western Woman and Earth Chakra Shaman. We discuss Louise’s soul story, how AI is affecting our creativity and the chakras of the Earth. Here are the highlights: (01:14) What Louise is currently doing (04:48) Louise’s soul story (09:07) On being triggered when someone copies your work (16:33) The problem with AI-created content (23:05) Louise’s first book ‘Awakening i...2023-04-0442 min
The Creatrix JourneyFinding Your Own Creatrix Zone with Dawn WrightToday, Claire welcomes Dawn Wright to the Creatrix Journey podcast. Dawn is a yoga teacher, coach and mentor. She organises retreats and events and loves nature, walking and wild swimming. They discuss Dawn’s love of walking and how that has shaped her life. Dawn shares her favourite walk in Nepal and how getting outside can not only help ground you but can also ignite your creativity. Here are the highlights: (02:29) When Dawn first started to practice yoga (05:18) Dawn’s early love of swimming (06:29) Walking in France (11:46) Dawn’s...2023-03-2825 minThe Creatrix JourneyHow the Spring Equinox can Inspire CreativityThis week I'm going to be talking about the Spring Equinox. As a writer, I'm always on the lookout for inspiration and new ideas to fuel my creativity, and as I walked through the seasons and let them inspire my creativity, it has given me such a powerful connection to nature and its cycles on top of also doing moon journaling when it's New Moon and Full Moon. I've also got in touch with my own cycles of creativity and when I have high energy and low energy, which has really helped the creative process as well. 2023-03-1411 min
The Creatrix JourneyWhy Women are Important Every Day of the YearThis week, I'm going to be talking about International Women's Day, but also why I think women should be celebrated every day of the year. I’m going to explain a bit about the history behind International Women's Day and really why we still need it, but also really the theme running behind it that I think women need to support each other every single day. Here are the highlights: (01:39) When International Women’s Day was first celebrated and why (02:58) It will take 100 years to close the global gender wage gap 2023-03-0709 minThe Creatrix JourneyThe Power of Women’s CirclesWomen and men have been circling and sitting in circles for thousands of years. Women in particular would come together during certain Luna and menstrual cycles throughout the month or for special events throughout the year. Women's circles are a brilliant way to tap into the power of sisterhood and foster connection, and healing. And so this week I'm going to be talking about my own experience of creating circles. Here are the highlights: (02:17) Whatever happens in the circle, stays in the circle (03:48) It's been an honour and a...2023-02-2816 minThe Creatrix JourneyHow to Find Your Writing VoiceThis week, I'm going to be talking about finding your writing voice. This is something that's deeply fascinated me as a professional writer for over 20 years, how does that voice change as we progress and grow as humans? Also, how the skills that we need and the way we need to express ourselves change as our own businesses or the work that we do changes too.That's certainly been the case for me. So what is a writing voice? It's what keeps readers coming back. It's what makes you stand out from other writers, whether you are d...2023-02-2114 minThe Creatrix JourneyForest Immersion & Why It’s Good For YouToday I'm going to be talking about the benefits of spending time in woodlands and forests. This could be called forest immersion, forest bathing or shinrin-yoku, which literally means forest bath. It was the Japanese who first coined this phrase in 1982, and it means bathing in the forest atmosphere or taking in the forest with all of your senses. If you are interested in nature connection and spending time in nature, you may have noticed a massive increase in people offering this as a form of therapy, ecotherapy, or simply just to take stressed-out people into nature...2023-02-1417 minThe Creatrix JourneyWhy Journaling is Good for You and Your WritingI am a massive fan of journaling for a variety of reasons, it's really good for mental well-being, and it's a great writing practice to help improve your writing and also your general well-being and mood every day. Processing thoughts and feelings out of your head and onto paper can help you become more expressive in the way that you write. Journal writing is a form of self-expression and self-reflection. It's a way to organise and document your thoughts, feelings, and experiences. It can be a really creative practice and a powerful tool for self-discovery. Many people...2023-02-0713 minThe Creatrix JourneyWriting with the Seasons & Unlock Your Creativity this WinterIn this episode, I'm going be exploring writing with the seasons and how to unlock your creativity this winter. The winter season can be an inspiring and productive time for writers, whether you're a seasoned writer or just starting out. Writing with the seasons can help you really tap into your innate creativity. It can open your eyes to new possibilities and also help you explore different perspectives. Writing with the seasons can really improve your writing and also connect you back to nature and your true soul's calling. At this time of year, we ha...2023-01-3110 minThe Creatrix JourneyStepping into Your Creative Powers During MenopauseIt’s not very often you get to share your story on Good Morning Britain or the ITV Lunchtime News but that is what happened today. I was able to share a short clip of how my life has been affected by the symptoms of perimenopause and menopause and how I changed my whole career because of them. This episode is dedicated to all women who may have been through this or who are interested to know what happens through perimenopause and menopause. This is my personal story and I will share with you lots of tips an...2023-01-2412 min
The Creatrix JourneyHow to Stop Procrastinating When You WriteThis week, I will be talking about how to stop procrastinating when you write. Last week we covered how to start writing creatively, and this week is about when you're physically or mentally stuck on creating a writing project. Many of us have been there staring at a blank page or a laptop or desktop thinking, I just don’t know where to start. Or you start scrolling on social media or going down a Google rabbit, warren. So this episode is about how to get you on track. I promise you, once you get started, everything bec...2022-12-0607 minThe Creatrix JourneyHow to Start Writing CreativelyThis week, I am delighted to be talking to you today about writing creatively. Many people write for work or for their business, or they just have to do reports or emails, and they forget how to write creatively or they feel like they can't write creatively. There are lots and lots of reasons why people get creatively stuck when it comes to expressing themselves on paper. So, in this episode, I'm gonna be giving some tips on how you can start writing creatively. Here are the highlights: (02:35) Creative writing requires pat...2022-11-2917 min
The Creatrix JourneyHow to Become a Better WriterThis week, I'm talking about a topic that comes up a lot in conversations with my clients and on my social feeds. How do you become a better writer? A lot of people have a mental block around this and they'll say things like, “I'm not a great writer.” “I was rubbish at spelling and grammar at school.” There are lots of different reasons why they lack confidence in their writing ability. But it's my belief that we are all creatives, and whether you're a creator or a creatrix you can write, but it's something that you need to practice...2022-11-0810 min
The Creatrix JourneyConnecting with NatureToday, I'm going to be talking about nature connection. I believe very strongly that nature heals and spending time in nature inherently makes us feel better physically and mentally and spiritually. So in this episode, we're just going to do a deeper dive into why I think many of us know instinctively that nature is good for us. Here are the highlights: (02:04) Nature impacts our health (03:59) Children who participated in activities outside had better vision than kids who spent more time indoors (05:01) Nature improves your psychological well-being (05:48) b...2022-11-0111 min
The Creatrix JourneyHow to Become a Content CreatrixThis week, I'm going to be talking about being a content creatrix. For some time I struggled with how to merge Content Claire with Creatrix Claire and then I realised that she is one in the same thing and so are you. We are all innately born creators, creatives, creatrixes and it's in our lifeblood to want to share our creations with the world. Now obviously in the content world, there are many, many types of content you can create and often people get blocked or overwhelmed or they hit a point of burnout where they are c...2022-10-2512 min
The Creatrix JourneyGet Your Big Idea Out Into The WorldIn this week’s episode, I'm going to be talking about how creativity can spark your next big idea and why it's so important. There are lots of things that I believe creativity does well. Firstly, I believe it's what makes us feel fully alive. It's what we are put on this earth to do, to bring our unique magic and ideas and creativity. It doesn't always have to be through the work you do, you may not be an entrepreneur. You may love the work that you do, you may be creative in your work you may have a...2022-10-1809 min
The Creatrix JourneyHow Katy Murray Ignited Her Creativity on the Awaken the Creatrix CourseIn today’s episode, I'm interviewing the amazing Katy Murray. She is a transformational somatic coach and she works with women to reconnect with their bodies, heal their hurt and painful parts of their being, and access greater power in life and business. I'm going to be talking to her about the change she wants to make in the world and the people that she likes working with, and the transformation she can create for them. We’ll also talk about her own journey with the Creatrix Journey as she did my six-week online creative writing and walki...2022-10-1121 min
The Creatrix JourneyHow to Find Your Inner StorytellerThis week, I'm going to be talking about how to find your inner storyteller. Anyone that's been listening to this podcast for a while knows that this is a topic I'm really passionate about. It’s the reason why I became a journalist in the first place. Being able to tell other people's stories has been really important to me and now it's really important to me that people find their own voice and share their powerful stories and words and wisdom with the world, which is what the Creatrix Journey is all about. One of the things we ne...2022-10-0407 minThe Creatrix JourneyStepping into Your Creatrix Powers in MidlifeThis week, I’m going to be covering how to step into your creatrix powers in midlife. This is something very close to my heart being in midlife myself and having worked with hundreds and hundreds of midlife women. Many of the powerful creatrixes that I work with happen to be in midlife too. Midlife can be an amazing time to explore your creativity. The famous anthropologist Margaret Mead once said, “there is no more powerful force in the universe than a menopausal woman with zest”. Here are the highlights: (02:39) I believe...2022-09-2016 minThe Creatrix JourneyHow Blogs Can Turn Into Books With Penguin Author Eleanor TweddellIn today’s episode, I’m delighted to be joined by author, coach and founder of Another Door Elanor Tweddle. Eleanor and I talk about turning blogs into a book, getting published, the changing landscape of social media and much more. Here are the highlights: (01:22) Where did your book Another Door come from? (04:39) Social media gave people space to explore ideas (07:36) A bog is a nice way of exploring your thoughts (11:28) I never wanted to write a book (14:11) If you don’t want the pressure start jo...2022-09-1326 minThe Creatrix JourneyOvercoming Writer’s BlockIn this week's episode, I'm going to be talking about writer's block. This is any creative's worse nightmare. When you just stare at a blank page and think, I have no idea what to write next. It's something that happens to everyone, any creative, whether they're a painter, a sculptor, or a podcaster can have a day where they just can't think of the next thing to do. Being creatively stuck can be incredibly frustrating but there are many ways that we can overcome this. Here are the highlights: (01:13) What causes writer’s block? ...2022-09-0608 minThe Creatrix JourneyMindful WalkingAs you know, this podcast is all about nature, connection and creativity. And I am here to share my love of walking and writing and why I think it's so beneficial for mind, body and spirit. I believe nature connection, boosts our creativity and connects us to what's really important and the creative things we want to share with the world. Over the past few years, the world has experienced unprecedented change. It's been good for some people and not so good for others, and many people have turned to walking as a hobby and it's a g...2022-08-3009 minThe Creatrix JourneyWhy Storytelling is ImportantThis week on The Creatrix Journey I am going to be talking about storytelling. As a former journalist, I have spent over two decades telling people stories, whether that's on the radio, television, in magazines, features, blogs, podcasts, you name it I've been telling their stories. I am absolutely passionate about storytelling. It's the reason why I became a journalist in the first place, I was fascinated by people and their amazing stories of redemption, pain, loss, and victory, all of it fascinated me. The human condition and how people face adversity, and often overcome it in i...2022-08-1615 min
The Creatrix JourneyHow to Find Your Inner CreatrixWelcome to the second episode of The Creatrix Journey. In this episode, I'm going to be talking about how to find your inner creatrix. Creativity has been around forever, humans have always created. We use it to communicate our identity, create solutions, share new ideas, and bring people together. However, fulfilling our creative potential can sometimes feel like a struggle. So connecting to your inner creatrix can really help you lead a more joyful and creative life. But how do you find her? For those of you that don't know what a creatrix is, she is a s...2022-08-1410 min
The Creatrix JourneyWhat is The Creatrix Journey?Welcome to the first ever episode of The Creatrix Journey. This podcast is part of my soul's mission, it comes from my heart to yours, and I cannot wait to share with you my own journey and other powerful female creators' stories. And this is why it is called The Creatrix Journey. So what is it all about? My aim is to raise the collective consciousness step-by-step through walking and writing. That means going out for a walk and then coming home to write. Now, it sounds really simple, but we live in a distracted age. Every...2022-08-1409 minThe Creatrix JourneyHow Walking Transformed my Life with Melanie GowThis week, I am absolutely excited and delighted to welcome our first guest to the Creatrix Journey Podcast, Melanie Gow. Melanie is a TEDx speaker, coach, author, and storyteller. For me, Melanie is the ultimate creatrix. She’s had many different roles, all of them creative and all of them based in storytelling. And she’s also been on an amazing, epic walking journey with her sons. We discuss Melanie’s story, how walking transformed her life and why she believes she’s here to teach people the power of story. Here are the...2022-08-1442 minThe Creatrix JourneyComing soon - The Creatrix JourneyWelcome to the Creatrix Journey a podcast dedicated to nature connection and creativity. Join Claire Winter, an award-winning podcaster and former journalist, to explore the journey of creators inspired by nature, walking and writing. Listen to the show to get tips, ideas and interviews to help you to ignite your creativity, connect to the source and share your words and wisdom with the world. Helping to raise the collective consciousness step by step. Claire is a word creatrix and coach here to help coaches, creatives, healers and changemakers connect with nature and share the words...2022-08-1000 min
Cracking Content PodcastA New ChapterThis week is my last episode of Cracking Content. I’ve absolutely loved every minute of producing and creating this podcast. It’s been an incredible journey and I’ve loved sharing my knowledge about creating content, writing, blogging and pitching to the press. But as many of you who have been listening and following me for a while will know, I have launched a new business called the Creatrix Journey which is my soul’s passion and purpose. I will be launching a new podcast called the Creatrix Journey, which is aimed at female creatrixes or creators who want to...2022-07-1907 min
Cracking Content PodcastWriting Tools and TechniquesIn this week’s episode, I want to focus on writing tools and techniques that make you a better and more productive writer. These are things that have worked for me and my clients, and I'd love to share them with you today. I’m going to cover the importance of allocating time to write, free writing, the Pomodoro technique and more. Episode Highlights: (00.49) Writing is a muscle (01:12) Find a writing routine that works for you (02:08) Have someone check your work (02:55) Join a writing group for accountability (03:47) Practice free writing (05:33) Connect with nature (05:58) The Pomodo...2022-07-1207 min
Cracking Content PodcastHow to Come up With New Content IdeasIn this week’s episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of co...2022-07-0507 min
Cracking Content PodcastHow to Get Your Creative Mojo BackIn this week’s episode, I’m covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as breathing for any successful business owner or entrepreneur. But when, and how do you get inspired? Often it can happen when you least expect it, while you’re trying to fall asleep, reading a book or taking a shower but forcing it never works. Episode Highlights: (01:14) Creative blocks can arise for many different reasons (01:49) Walk it out (03:00) Walking in the grea...2022-06-2807 min
Cracking Content PodcastEp. 80 How To Be a More Productive WriterIn this week’s episode, I am talking about how to become a more productive writer. Now, back in the day, I used to have to produce a huge amount of features and content to a deadline. So I am very deadline driven. So the first thing I would say if you are using a tool like Asana or Trello is to set yourself writing deadlines. If you want to write a book by the autumn, figure out how many words you need to write and set yourself deadlines and the same for a blog or social media content. ...2022-06-2109 min
Cracking Content PodcastHow to Start Writing CreativelyIn this week’s episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the Creatrix Journey, which really focuses on creative writing and how we can tap into that creative part of our mind and get into ease and flow. All of us want to write with ease and flow and joy so we can share our words and wisdom with the world. And the best way to do this is to start writing more creatively. Writing creatively makes you a m...2022-06-1413 min
Cracking Content PodcastHow Getting in Touch With Your Creativity Can Lead to Positive Change with Laura GurneyThis week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose. Episode Highlights: (02:08) Laura’s background (03:12) Laura’s experience on the Awaken the Creatrix course (05:46) It’s bee...2022-06-0712 min
Cracking Content PodcastCreating Conversations With Your ContentIn this week’s episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go wrong with content marketing. They post, and then they leave and that's not something that's wise to do. What you want to do is create a conversation. When people start to converse with you, share your content, comment on it, and engage with you. They're beginning to know, like and trust you and understand the value of your goods or services. Episode Highlights: (01:34) Share your...2022-05-3108 min
Cracking Content PodcastHow to Get the Most Out of Your Podcast GuestIn this week’s episode, I’m going to be focusing on how to interview podcast guests. Now, I've been a journalist for 20 years and way back when I worked at ITN, I had to interview all sorts of people, politicians, sports, people, and the same when I ran my magazine for eight years, I've interviewed Steve Redgrave and believe it or not Basil Brush. So, I’m going to let you know the key things to focus on when you’re preparing to do your interviews. Episode Highlights: (01:19) Book an interesting guest (02:13) Do your backg...2022-05-2407 min
Cracking Content PodcastWhy You Should Start a Podcast in 2022In this week’s episode, we are celebrating an amazing milestone with this podcast, we have hit 10,000 downloads! It’s been one of my favourite bits of content that I have created since we launched, I’ve met lots of people and it’s a great way of presenting yourself to a new audience and to grow your email list. So I decided that in this episode I’m going to talk about how to create and continue a successful podcast. First of all, if I can do it, you can too! Episode Highlights: (01:37) Think about...2022-05-1714 min
Cracking Content PodcastWhy You Should Join The Awaken The Creatrix CircleThis week, I want to talk about my walking and writing journey and how it evolved into an online course. Now, I can hear many people thinking, “how can you make walking and writing into an online course? You need to do this in person.”. Well, obviously the last two years have taught all of us that we can bring most of our work online. Now don't get me wrong. I love to do things in person and offline as well, but I also like the global reach that an online course can give. So I have created a new...2022-05-1006 min
Cracking Content PodcastHow To Create Content When Life Gets ToughIn this week’s episode I’m going to be dealing with a subject that often gets brought up by people in my Facebook group, what do you do when life gets tricky? Maybe events in your own life have got tricky or it could be the state of the world at the moment or both that are making it difficult to create content. So I’m going to suggest several ways for you to step back and still be able to produce content. Episode Highlights: (01:58) If you’re concerned about world events share charity po...2022-04-2608 min
Cracking Content PodcastWhat’s the Walk & Write Awaken the Creatrix Course like?This week I’m sharing a live recording I did with the brilliant Awena Naomie Ella. Awena is a Certified mBIT and transformational success coach, for ambitious, soul-led women ready to own their truth and create a life of wild success. She joined me for the last cohort of the Walk & Write Awaken the Creatrix Course and in this episode of the podcast, we discuss what that experience was like for her and how much she benefited from giving herself the time to become more creative through getting in touch with nature and writing with other like-minded women. Walk & Wri...2022-04-1216 min
Cracking Content PodcastBeing Video ConfidentThis week’s episode is all about how to be more confident on video. Video is going to be increasingly used by people to promote their businesses, their goods and services, and also to create consumer confidence. I've got some really impressive facts that might encourage you to start playing around with video, or using it more for your business; by the end of 2022, 82% of all internet traffic is predicted to be video. At the moment 86% of small businesses say they are using video in some way to promote their goods and services. And 84% of consumers say th...2022-04-0510 min
Cracking Content PodcastDo I Really Have to do Reels?This week’s episode is all about reels and if we really have to do them. You would have to be hiding under a rock, not to notice the number of people using short-form video content. Obviously, TikTok is leading the way, and if you have teenagers in your house, you will see them creating lots of dance videos, or consuming a lot of this content. Instagram has obviously got reels and they have indicated that they want to make Instagram, not a picture led platform, but a video led platform. You've also got YouTube shorts and even Pinterest ar...2022-03-2906 min
Cracking Content PodcastHow to Combat Writer’s BlockThis week I’m going to be discussing how you can get into the writing and content creating zone when you just don't feel like it when you are tired or right out of inspiration. So whether it's writer's block, distractions or endlessly stacking deadlines, the whole writing process can seem like it's against you at times. And let's face it, we really need to write, even if we are creating videos or podcasts or social media content. So for those moments, when you need to get into the writing mindset, here are some tips to get you...2022-03-2208 min
Cracking Content PodcastHow to Optimise You Customer’s Journey with Limarah CrathorneThis week I am joined by Limarah Crathorne because, in a previous episode, I was talking about SEO and your customer journey and how you can make your website experience for your customers more seamless and also get them to convert. And I promised that I would get Limarah to come on the Cracking Content Podcast to tell us about how we can do that. Limarah is the founder of Convert-More.Com and she's here to share her expertise about making customer journey and conversions easier. Episode Highlights: (02:13) How Limarah started her business (04:30) The mi...2022-03-1524 min
Cracking Content PodcastHow to Maximise Winning an AwardThis week is all about how to maximize winning a business award. Now, the reason why it's this week's title is because I've got some amazing news to share with you. The Cracking Content Podcast won its first award last week! We won Best Marketing Podcast in the Podcast for Business Awards. Now we were runners up last year, which was amazing, and it was even better to win this year. So this is why I decided to talk about how do you maximize winning a business award today. Episode Highlights: (02:58) It’s a great way...2022-03-0811 min
Cracking Content PodcastCan You Do Content Marketing Without Social MediaThis week, I have been having some really interesting conversations about marketing on social media. Some people are tired, they're tired of spending a long time online marketing their businesses, which inevitably often leads to scrolling and comparisonitis. So is there another way? Could you really market your business without social media? Episode Highlights: (03:17) Create core content and use social media to amplify it (05:51) Grow your email list (07:36) Concentrate on search engine optimization (SEO) (09:15) Blogging regularly will ensure more people find your business (10:48) Pitch yourself to the m...2022-03-0112 min
Cracking Content PodcastBecoming an Authority at What You DoThis week, I am really excited to be talking about becoming an authority at what you do. So why is that important? Why is it important to elevate your expert status? Well, firstly, you can command more fees when you're an expert at what you do. People seek you out and you can work as a consultant for large corporates or create courses, programs, write books that people want to buy because they know you are the expert in your field. Episode Highlights: (01:06) Establish your niche (03:32) Drive traffic to your email li...2022-02-2211 min
Cracking Content PodcastHow to be Authentic with Your WritingThis week, I'm going to be talking about how to be authentic with your writing. So one of the first things to think about is you need to know what your why is. Why you've created your business? What's important to you? What you stand for and what you stand against. And I know there's probably some eye-rolling going on right now because we hear the word authentic all the time. And actually, it is an overused word, but let me tell you this, when you are authentic and you speak from the heart, these are integral to becoming...2022-02-1509 min
Cracking Content PodcastEp. 55 Getting Visible In A Way That Feels GoodWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm really excited to talk about getting visible in a way that feels good. So what does that mean? And what does getting visible mean? We hear online entrepreneurs and coaches talking about this all the time; that you've got to get more visible to get more clients. And for the more introverted and...2021-11-0208 min
Cracking Content PodcastEp. 54 How To Get Visible Without Using Social MediaThis week, I am going to talk about how to get visible without using social media. If you are sick of being on the hamster wheel of thinking that you have to post three or four times a day on your platform of choice, or maybe you've even chosen to post on multiple channels multiple times of the day, and you are not getting the kind of traction that you would like. And you are feeling like it's a saturated online world and you are not getting your voice, your message, your business or your brand noticed. How can...2021-10-2607 min
Cracking Content PodcastEp. 053 How Publishing A Book Can Help Your Business With Lucy McCarraherWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I’m delighted to be interviewing Lucy McCarraher, who is the founder of Rethink Press and the Business Book Awards, and also the author of 13 books -– three novels, four self-help books and six books on writing, including A Book of One’s Own – a manifesto for women to share their experience and make a differ...2021-08-1014 min
Cracking Content PodcastEp. 052 How To Be A Great Podcast GuestWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm going to be talking about how to get onto podcasts as a guest and impress audiences. I've nearly been podcasting for a year now, but I've also been a guest on many podcasts since my entrepreneurial journey began four years ago when I launched this current business. We live in a hectic world...2021-08-0308 min
Cracking Content PodcastEp. 051 How To Create Content That DeliversWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm going to be talking about how to create content that delivers. As many of us know, content marketing is one of the key elements to any marketing strategy. But with so many platforms available, it can be really overwhelming to know where to start and what will play to your business strengths. So...2021-07-2714 min
Cracking Content PodcastEp. 050 Building a 5 Million Plus Email List with Dynamic Digital Marketing with Dawn McGruerWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am so pleased to welcome Dawn McGruer to the podcast. She is the bestselling author of Dynamic Digital Marketing, and also runs a successful academy and agency. Dawn started her first business 20 years ago at the age of 21. She now helps people master the art of online influence and business success and how...2021-07-2017 min
Cracking Content PodcastEp. 049 Creating Content For SummerWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am going to be talking about creating summer content. I’m sharing some great ideas and tips for preparing your content if you're planning on taking a much needed break over the upcoming summer weeks and you don't want to be on your social media. Episode Highlights: {0:55} Batch your content, de...2021-07-1306 min
Cracking Content PodcastEp. 048 The Importance Of Content PlanningWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. We are officially halfway through the year. How the heck did that happen? So what should you be doing about your content planning for the next six months? It's a great question to ask ourselves as we look to opening up, and people's online habits are going to change. So what does that mean when it...2021-07-0609 min
Cracking Content PodcastEp. 047 10 Tips To Make Your Content Stand OutWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this week's episode, I'm going to be talking about 10 tips for making your content stand out. So what is going to make your content sing louder than your rivals, how can you make your brand memorable and easily identified? Whether you're a small business or a marketeer for a brand, finding your own voice and...2021-06-2911 min
Cracking Content PodcastEp. 046 Why You Should Be Pitching To The PressWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am going to be doing a deeper dive into my program Pitch to the Press. You’ll discover why approaching the press will benefit your business and through my course I make it simple and achievable. My previous clients have been featured in The Guardian, The Daily Express, The I, BBC Radio Kent an...2021-06-2208 min
Cracking Content PodcastEp. 045 How To Self-Publish Your First Novel With Amanda CampbellWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I have got a fabulous guest, AJ Campbell, who is a best-selling author of Leave Well Alone and has recently got a new book out called Don't Come Looking. We’ll be discussing how much dedication it takes to write a novel, self-publish it and become an Amazon bestseller. Also Amanda will be revealing al...2021-06-1519 min
Cracking Content PodcastEp. 044 How To Write A Compelling Media PitchWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I will be talking about how to write a compelling media pitch. First of all, I imagine you’re asking what is a media pitch? It is something that you send to a journalist when you're pitching a story idea, or putting yourself forward as an expert at what you do, so you can co...2021-06-0811 min
Cracking Content PodcastEp. 043 Why Businesses Should Share Their Customers’ Stories With Dan GreefWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I have the fabulous Dan Greef, who is the founder of Deliciously Guilt Free, and the podcast host of UK Low Carb. We’ll be talking about Dan’s inspiration behind Deliciously Guilt Free, it’s phenomenal growth in the last year and why he loves to share his customers' stories on his super succes...2021-06-0122 min
Cracking Content PodcastEp. 42 How You Can Grow Your Business Using Products with Nicole HigginsWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am delighted to be talking to Nicole Higgins, who's the buyer and retail coach. We’ll be talking about using physical products, even if you're a service-based industry or entrepreneur, how people have got new product lines and of course how Nicole uses content in her business. Episode Highlights: {1:34} Nicole ta...2021-05-2523 min
Cracking Content PodcastEp. 041 Why You Should Be Pitching To The Press with Rebecca HeapsWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking to Becca Heaps, the founder of Tentshare, and also the curator of Tentival 2021. It is really exciting to have Becca on the podcast for lots of reasons; we've worked together, she’s been a client of mine, she’s done some of my courses, and also does coaching with...2021-05-1817 min
Cracking Content PodcastEp. 040 Why You Should Be Authentic With Catherine GladwynWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, we've got the amazing Catherine Gladwyn, who is a bestselling author and business mentor. We love to talk to solopreneurs and people who've got bigger teams about how content has made a difference to their business. {1:51} Claire Winter: Can you tell us which bits of content you like creating and what's...2021-05-1127 min
Cracking Content PodcastEp. 039 Why You Should Be BrainstormingWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, we'll be talking about how to brainstorm new content ideas. In a previous episode, I talked about how to deal with content overwhelm. And part of that problem is people generating new ideas for their business. They get stuck and they procrastinate and they spend hours trying to write a blog or social...2021-05-0406 min
Cracking Content PodcastEp. 038 How To Make Your Content Stand OutWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In today's episode, I'm going to talk about how to make your content stand out. There are billions of articles on the internet. It's more difficult than ever to gain visibility in a sea of endless content. Whilst you can create engaging content by focusing on high-quality writing, informative information, and original ideas, sometimes you still...2021-04-2708 min
Cracking Content PodcastEp. 037 Being Intentional With Your Content With Suz ChadwickWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this week’s podcast I have got an amazing guest for you, Suz Chadwick, who is a personal branding expert. {0:55} Suz: I am a personal branding coach and a business coach and a speaker coach. So all the things. But for me, it's really about supporting women to become bold and powerful voices in...2021-04-2023 min
Cracking Content PodcastEp. 033 Why You Should Join ClubhouseEp. 033 Why You Should Join Clubhouse Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking about Clubhouse, the new audio app that everyone is talking about. So unless you've been living under a rock, you will have heard about it, wanted to get an invite to it, or maybe you're completely addicted to it and y...2021-03-2309 min
Cracking Content PodcastEp.032 Why You Should Be A Guest BloggerWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this week's episode, I am talking about guest blogging. Guest blogging is the act of writing content for another company's or media outlet's website. It's a great way of expanding your audience by sharing valuable information that is at the core of your business and also building relationships with other bloggers and businesses. It also...2021-03-1605 min
Cracking Content PodcastEp. 031 How To Boss BloggingWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to explore why it's so important to have blogging as part of your content strategy. So for those of you that might be new to content marketing, a blog is shared from your website, and it's an informal way of talking to your customers, and it can cover a huge range...2021-03-0907 min
Cracking Content PodcastEp. 029 Five Fabulous Ways To Boost Your Media CoverageWelcome to the Cracking Content podcast, helping entrepreneurs to amplify that expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell, don't be afraid to tell it. In this episode, I'm going to be talking about five fabulous ways to boost your media coverage. So, that amazing moment has come, your story has been picked up by the press. You are probably pinching yourself a little bit and wondering how you can get more people to consume this important bit of media coverage t...2021-02-2306 min
Cracking Content PodcastEp. 028 How Being Authentic Can Boost Your BusinessWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In these episodes, I am talking to content creators that have built businesses in their own way, using different types of content marketing. So I'm welcoming Lauretta Ihonor who is the founder of the amazing self-development platform, The Ambition Plan. Lauretta: {00:58} The Ambition Plan is a digital platform. It's essentially for Type As, women w...2021-02-1614 min
Cracking Content PodcastEp. 027 Why Writing A Press Release Is Good For BusinessWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking about why writing a press release is good for your business. If you want to share the story of your business with the world, press release writing, believe it or not, might be the best way to start. {00:43} The purpose of the press release is to...2021-02-0907 min
Cracking Content PodcastEp. 026 Getting Clear On Your Brand StoryWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode I’m going to be talking about getting clear on your brand’s story. So the word 'Story' conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle, and end. But the way in which we tell stories has...2021-02-0205 min
Cracking Content PodcastEp. 025 How To Get Visible in 2021Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to talk about how to get more visible in 2021. As a business, visibility is super important. Not only because it feels good to have prospective consumers, customers, and clients interested in our content, but because it drives traffic and increases your chances of sales. It can be easy to get lost...2021-01-2610 min
Cracking Content PodcastEp. 024 How Mentoring & Coaching Can Help Your BusinessWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm interviewing Ruth Kudzi, who is a master level coach and coach trainer. Also, I've worked with her personally and I'm currently doing her coach training. [0:47} I'm Ruth Kudzi. I'm a master level coach with the ICF, which is the highest level you can get. Business and mindset coach, coach trainer, p...2021-01-1911 min
Cracking Content PodcastEp. 023 Five Ways To Get Your Creative Juices FlowingWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell, don't be afraid to tell it. This episode is all about what happens when you get creatively stuck. So here are five useful tips for getting your creative juices flowing. Many entrepreneurs, coaches, and creatives can feel an underlying pressure to constantly churn out new ideas and content. Sometimes it comes easily, and your mind is bursting with imaginative ways to move...2021-01-1208 min
Cracking Content PodcastEp. 022 How Walking Can Boost Your CreativityWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. So in this episode, I'm going to be talking about the power of walking and how it can boost your creativity. I am a massive fan of walking, and have been for the last four years. I absolutely love the way it can break up your day, and completely inspire you to write or create a...2021-01-0505 min
Cracking Content PodcastEp. 021 Content Marketing Trends To Look Out For In 2021Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. Wow! 2020, what a year it's been. So many people have had to change what they do and pivot really became the word of the year where so many business owners and entrepreneurs had to change the way they worked. I applaud all of you for making rapid shifts to get online. {0:59} People have launched...2020-12-2911 min
Cracking Content PodcastEp. 020 How To Use Content Marketing To Change LivesWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am delighted to be interviewing Julie Colan, the founder of the Secret Whispers brand and multi award winning Kegel kits. She has also recently launched the CupIT Menstrual Kit. {1:00} The likelihood of developing an issue with your pelvic floor goes up by 50% with the onset of peri-menopause. I was turning 40 the...2020-12-2216 min
Cracking Content PodcastEp. 019 Why You Should Start Your Own PodcastWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it Today I have got a brilliant guest, her name is Lynsay Anne Gould, and she is a podcast queen, or should I say a podcast and business coach. She will be sharing her story of how she started her own podcast and how you can start one too. {0:46} I'm a podcasting and business coach. I...2020-12-1522 min
Cracking Content PodcastEp. 018 How To Face Your Fears And Have Fun With Your ContentWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. I am delighted that, for the next few weeks, we'll be interviewing some epic content creators. Coming up, we've got Faye Morgan from 365 Day Social, who is a Facebook ad specialist and social media legend. She'll be sharing some nuggets of knowledge with us to help us boost our engagement with social media posts, and talking...2020-12-0826 min
Cracking Content PodcastEp. 017 How To Repurpose Your Content For Different PlatformsWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to talk about how to repurpose your content for different platforms. So as you know, I am a massive fan of repurposing content. It's a great way to revisit old content that you've created and creatively tap into its theme, create something new and original without having to spend that extra...2020-12-0109 min
Cracking Content PodcastHow To Spice Up Your Social PresenceWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I'm going to be talking about how to spice up your social presence. This one is for people that remember who the Spice Girls are. Yes, if you're old enough to remember them, you're about the same age as me. How do you keep a valuable and consistent social presence? There are hundreds and...2020-11-2408 min
Cracking Content PodcastEp. 015 How To Grow Your Business On Instagram With Abi HugoWelcome to the Cracking Content podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. The last Tuesday of every month Claire will interview an epic content creator and this week she is talking to Instagram Influencer Abi Hugo, who is an Influencer and Trainer. She has grown her account @TheWhiteThistle to over 25k in 2 years. [0.58] My journey initially started with an idea for an online décor shop th...2020-11-1717 min
Cracking Content PodcastEp. 014 Writing Hacks To Disrupt The ScrollWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking about writing hacks to disrupt the scroll. Now, what do I mean by that? I mean a social media post that is going to stop somebody in their tracks so they read what you have spent ages creating. Scrolling through our feeds is a compulsive urge that many...2020-11-1006 min
Cracking Content PodcastEp. 013 How To Create Engaging ContentWelcome to the Cracking Content podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to talk about how to make your content more engaging and how to find your real voice. So often, when we're creating content, it might feel like you're shouting into the void and you're thinking, "Oh my gosh, I can't maintain my audience's attention." Or you're worried that you're not getting...2020-11-0305 min
Cracking Content PodcastEp. 12 Perfecting Your Pitch to the MediaWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking about perfecting your pitch to the media. I love talking about this, and it's something that a lot of people feel a bit scared about when they first start doing it, but the more you do it, the easier it gets. So perhaps you're trying to market your...2020-10-2708 min
Cracking Content PodcastEp. 011 How Listening Is A Vital Part Of The Inclusivity ConversationWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. How listening is vital to the inclusivity conversation. In this episode Claire talks to international leadership and inclusion coach Aduke Onafowokan. She is also the Founder of The Sister Sister Global Network and Lead Associate at Inclusivitii. [1:02] The Sister Sister Network is a social enterprise. We are pretty much a drop-in centre...2020-10-2018 min
Cracking Content PodcastEp. 010 How To Get Your Press Release NoticedWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I am going to be talking about how to get your press release noticed. Now, some people get intimidated when it comes to writing a press release. They think that they need to hire an expensive PR firm or an expert to help them write a press release, but if you get it...2020-10-1308 min
Cracking Content PodcastEp.009 Why Every Business Needs a Professional BiographyWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, we're going to talk about why every business or solopreneur or coach needs a business biography. If you don't, you're really missing out on lots of opportunities. We live in a content-hungry world. There are thousands, if not millions of websites that accept guest blogs and podcasters, not to mention speaking and media...2020-10-0605 min
Cracking Content PodcastEp. 008 Why Guest Blogging Is Good For Your BusinessWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode, we're going to be talking about guest blogging. In Episode 3, I talked about how blogging is good for your business. It establishes you as an expert in your field, and the keywords you use in the blog work in search engines, and it helps people find you through organic search. But did you know...2020-09-2907 min
Cracking Content PodcastEp. 007 Why Content Planning RocksWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. Not only does your content needs to be memorable, it needs to be useful to the consumers, reading, watching, or listening to it. Words are the building blocks of your business. Whether you write a blog, create a video or record a podcast, you need to have the right mindset, take action, and be consistent. When...2020-09-2209 min
Cracking Content PodcastEp. 006 How To Pitch To The Press SuccessfullyWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode I'm going to be talking about pitching to the press. It's one of my favourite topics. I've been a journalist for 20 years and I've received a lot of rubbish pitches and crap press releases. So I'm here to talk to you about how you can establish yourself as an expert at what you do...2020-09-1508 min
Cracking Content PodcastEP. 005 Suffering From Content Overwhelm? Get Repurposing!Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode is all about why repurposing content is important. So if you are suffering from what I like to call content overwhelm, or you're thinking you're just spending too much time creating content, or thinking about what content to create. Or maybe you were just procrastinating. Maybe you were just thinking I don't have time...2020-09-0805 min
Cracking Content PodcastEp. 003 Why Blogging Is Great For Your BusinessWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. So this week, we're going to talk about why blogging is good for your business. Now, no eye-rolling here. Blogging really is a great tool for your business. So hear me out, why I think blogging is so great. A lot of people say, "I don't have time, I don't want to write one, you can't...2020-09-0108 min
Cracking Content PodcastEp. 004 Use Storytelling To Engage With Your AudienceWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, we're going to be talking about why storytelling is crucial in content marketing. Now, storytelling is a way of engaging your audience. It's proven that telling a relatable tale will engage an audience much more than facts and data. {1.45} Use storytelling to engage and connect with your audience {2.26} Connecting...2020-09-0106 min
Cracking Content PodcastEp. 001 Create Content IdeasWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This first episode is all about creating content with purpose. It's vital and many people just put their finger in the air and say, "What am I going to talk about today?" That isn't going to get you where you need to go with content marketing. Content marketing is all about telling your story and making...2020-09-0113 min
Cracking Content PodcastTrailerWelcome to the Cracking Content Podcast show – Join Claire Winter every week to learn how to use content marketing, storytelling and PR to grow your business, amplify your reach, and get more customers. If you are suffering from ‘content overwhelm’ then this is the show for you! Learn the simple but effective strategies of how to plan content and what, where, and when to post. Join the Cracking Content community on Facebook to learn more and meet like-minded coaches and creative entrepreneurs. https://www.facebook.com/groups/crackingcontent/2020-08-2801 min