Shows
The Marketing Insider: A Claritas PodcastFlying Blind or Fully Measured?In this 25-minute episode of The Marketing Insider, we welcome Heather Roestamadji, Senior Director of Growth Strategy at Claritas, for a deep dive into what modern campaign measurement should really look like. Heather explains why clicks alone don’t tell the full story, how attribution and incrementality uncover true campaign impact, and how audience-level insights can drive smarter media planning and creative decisions.The conversation also explores omnichannel measurement, real-time dashboards, AI-powered recommendations, and what’s next—including multi-touch attribution and audience optimization. Whether you’re new to advanced measurement or looking to level up your strategy, this epi...
2025-12-1624 minThe Marketing Insider: A Claritas PodcastCulture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market ReportThe U.S. market is changing faster than most brands realize and The 2025 Hispanic Market Report from Claritas reveals just how pivotal the Hispanic consumer has become. For this episode we welcome Ron Cohen, SVP of Practice Leadership at Claritas to discuss the insights behind the numbers and explore the broader story of cultural and economic transformation shaping America.You’ll hear about the demographic surge that’s making the U.S. a majority-multicultural nation within the decade, the emerging metro areas driving Hispanic population growth, and the behaviors that make Hispanic consumers the nation’s digital early...
2025-10-2221 min
The Tax Professionals PodcastTTPP123: Scaling Claritas Tax From 0 to 100 People: The Story by Founder Iain WrightSend us a textClaritas Tax started in 2012 as a one-person venture. Today, it’s a 100-strong firm with eight offices across the UK. In this episode, Iain Wright, founder of Claritas, shares the journey from leaving a safe career path to building arguably the UK’s fastest-growing specialist tax firm.We talk about the first business plan, the earliest hires, how Claritas scaled, the challenges of competing without a big brand, and the trust it takes to let go of work in order to grow. Show notes: thetaxprofessionalspodcast.com/TTPP123The T...
2025-10-0647 minThe Marketing Insider: A Claritas PodcastMapping Lifestyles To GrowthIn this episode of The Marketing Insider | A Claritas Podcast, we bring together two perspectives on the power of data partnerships and consumer identification by way of modern segmentation. First, Claritas’ own Steve Mehnert shares how segmentation, analytics, and geospatial insights empower organizations to better understand and connect with their audiences. Then, Joel Nadelman, Chief Growth Officer at PolicyMap, takes us inside PolicyMap’s mission-driven organization and explains how the integration of Claritas PRIZM® Premier segmentation into their platform is helping the likes of public libraries, small businesses, and universities drive smarter strategies and stronger community impact.Jo...
2025-09-1725 min
NASP Speciality Pharmacy PodcastTurning Data into Action - Exploring Access Analytics and What’s Next for Specialty Pharmacy with Claritas Rx| NASP Specialty Podcast
In this episode of the NASP Podcast, Sheila Arquette, President & CEO of the National Association of Specialty Pharmacy, sits down with Hillary Gretton, Director of Data Strategy at Claritas Rx. Together, they explore today’s challenges in market access and patient journey analytics, and how Access Analytics is helping specialty pharmacies, payers, and partners tackle these barriers. The conversation highlights real-world use cases from Claritas Rx’s recent whitepaper, From Prescription to Abandonment: How 31% of Specialty Medications Go Unfilled Across Therapeutic Areas, showing how better data can drive better outcomes.
2025-09-0833 min
Pharmacy Podcast NetworkTurning Data into Action - Exploring Access Analytics and What’s Next for Specialty Pharmacy with Claritas Rx | NASP Specialty Podcast
In this episode of the NASP Podcast, Sheila Arquette, President & CEO of the National Association of Specialty Pharmacy, sits down with Hillary Gretton, Director of Data Strategy at Claritas Rx. Together, they explore today’s challenges in market access and patient journey analytics, and how Access Analytics is helping specialty pharmacies, payers, and partners tackle these barriers. The conversation highlights real-world use cases from Claritas Rx’s recent whitepaper, From Prescription to Abandonment: How 31% of Specialty Medications Go Unfilled Across Therapeutic Areas, showing how better data can drive better outcomes.
2025-09-0833 min
THE FORTIFIED LIFE PODCASTThe Fortified Life Podcast with Jason Davis - EP 198 | Gloriana Teh | founder of the Claritas Consulting & CoachingThe Fortified Life Podcast with Jason DavisEpisode 198 – Gloriana Teh: Paradoxical Leadership and Conflict ResolutionOverview: In this engaging episode of The Fortified Life Podcast, host Jason Davis sits down with Gloriana Teh, founder of Claritás Consulting & Coaching, to explore practical ways leaders can resolve conflict, build thriving teams, and connect the head and heart in leadership. Drawing on her background as a chemical engineer and nearly two decades in industry, Gloriana shares how she uses data, leadership development, and a unique paradoxical leadership framework to equip technical leaders with the tools they need to navigate cha...
2025-08-0731 minThe Marketing Insider: A Claritas PodcastFrom Insights To InboxOn this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue. Listen to the 20-minute episode to hear them discuss:Core elements of a successful data partnership that can strengthen B2C relationshipsHow p...
2025-07-1622 min
The Professional SpeaksIain Wright: Claritas Tax: From solopreneur to the UK’s largest independent tax consultancyIain Wright decided to launch his own tax consultancy rather than pursue the next career milestone in professional services as a Partner. He was questioned and faced doubters, but he backed himself and launched Claritas Tax in 2012 with a dream of growing it into a larger business. Regarded as the UK’s largest independent tax consultancy, it now has over 70 employees, which will increase after a recent acquisition. This episode covers the journey so far, provides more information about the firm, its culture, and also discusses the importance of hiring and retaining talent for a gro...
2025-06-2343 minThe Marketing Insider: A Claritas PodcastIntroducing ConneXions Premier SegmentationDesigned specifically for the technology and telecommunications industry, ConneXions® Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact. Claritas VP of Identify Products, Catherine Spisszak, joins the podcast this month to share the details about this powerful solution for predicting adoption rates across all major technology categories. Listen as she discusses how ConneXions Premier helps marketers analyze consumer preferences for voice, video, data services, and smart technologies, and understand ho...
2025-03-1215 min
LexDiscuss Cafe PodcastS1 E14: Coffee & Contracts – Legal Wisdom with Jim Day of Claritas Law Group| Lexdiscuss CafeA Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito.GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offe...
2025-03-1020 minThe Marketing Insider: A Claritas PodcastCapture the Opportunity to Influence with Broadcast AttributionBroadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels. Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss measuring the "opportunity to influence" a consumer's path to purchase by connecting broadcast ad impressions to subsequent conversion events. Listen to the 25-minute episode for the best approach to help marketers understand the impact of broadcast advertising on t...
2025-02-2623 minThe Marketing Insider: A Claritas PodcastThe Marketing Solutions Set To Dominate 2025As the year comes to a close, it's the perfect opportunity to reflect on where your marketing soared in 2024, and where it could be improved for a positive 2025 performance. This month on The Marketing Insider | A Claritas Podcast, we sit down with the VP of Marketing and PR at Claritas, Cort Irish, as he shares marketing best practices based on our experience working with hundreds of clients and helping each of them achieve incremental success.Listen to the 25-minute episode for the trends that emerged in 2024 and how you can utilize those trending solutions and innovations to...
2024-12-1123 minThe Marketing Insider: A Claritas Podcast4600 New Ways To Find Your Best CustomersFinding new and improved ways to understand and reach your target audiences is one of the highest priorities for marketers today. That's why we've expanded our ongoing partnership with MRI Simmons to be able to offer four of their datasets through the lens of our industry-leading segmentation. Join Claritas VP of Identify Products, Catherine Spisszak, as she talks more about the Claritas Premium Profiles (MRI Simmons) and the four profile sets we've added to our roster - Connect, Cord, Podcasts, and Trending Topics. Prefer to watch video podcasts? Visit our website www.claritas.com to see the video from...
2024-11-2517 minThe Marketing Insider: A Claritas PodcastA Deep Dive into the U.S. Hispanic Consumer MarketTo coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S.Listen to this short and sweet, 15-minute episode of The Marketing Insider | A Claritas Podcast, to learn about the potentially surprising markets where you'll find larger concentrations of Hispanic consumers, how this population's income has shifted in the past couple of years and where it's expected to go in the future...
2024-10-1612 min
HopeFM & The Bizhear PodcastHope FM Best Bits - Claritas Spiritual TheologyIan talks to Dr Denise Oliver from Claritas Spiritual Theology.
First Broadcast: 25/09/2024
2024-09-1813 minThe Marketing Insider: A Claritas PodcastZero-Party Data: The Answer To Walled Gardens?One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers' privacy up front and center? On this episode of The Marketing, the cofounder of Cyder, Sukhman Dulay, joins us to introduce The Claritas Data Account – a unique way for consumers to protect their privacy, control their...
2024-09-1822 minThe Marketing Insider: A Claritas PodcastWhy Digital Audio Commands 40% of Audio Revenue: Accurate Measurement is Critical to This SuccessDigital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an increase in budget for digital audio advertising, you're listening to the right podcast.On this episode of The Marketing Insider | A Claritas Podcast, we're joined by Claritas' Vice President of Sales, Media Audio, Jason Fialkov...
2024-08-1528 minThe Marketing Insider: A Claritas PodcastCreating Suite Dreams for TravelersDespite some kids already back in school, we're still in the middle of the summer, which means it's the height of the travel season. Even after summer ends, people will be booking or preparing for their holiday travel to take them away from their homes in just another couple of months. In fact, last year, AAA predicted there to be 115 million U.S. travelers over the holidays. On this episode of The Marketing Insider | A Claritas Podcast, we're joined by the VP of Sales at Claritas, Diane Turner, and the VP of Loyalty and Customer Engagement at O...
2024-08-1425 min
ClariTalksS4 E4 - A Day in ZeusTo finish our exploration of place in Season 4, we spend an entire day in Temple of Zeus, a cafe in between Klarman and Goldwin Smith Halls. We talk to people studying, coffee chatting, and doing otherwise to try to learn something about our campus.
Follow us on Instagram @cornellclaritas or visit our website cornellclaritas.com
2024-07-0740 minThe Marketing Insider: A Claritas PodcastDriving Growth In Today's Streaming MarketThe streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all...
2024-06-1933 minThe Marketing Insider: A Claritas PodcastUnleashing the Power of AI for Marketing SuccessAI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:What are the current common use cases for...
2024-05-0326 min
ClariTalksS4 E3 - How Great Is Thou's Art?Christians throughout time have thought about where they worship in very diverse ways. Some place great emphasis in the physical beauty of a space, while others emphasize that God meets us wherever we are. Further, physical surroundings can be great distractions to transcendent things. August explores how has the Christian tradition wrestled with this tension and what we should do with it now.
Follow us on Instagram @cornellclaritas or visit our website cornellclaritas.com
2024-04-2438 min
ClariTalksS4 E2 - Where We LiveCornell has been building dorms. Lots of them. They did this as they updated their policy to require undergraduates to live on campus for their first two years instead of just their first. How are these dorms different, and how do they shape life for the students in them?
Follow us on Instagram @cornellclaritas or visit our website cornellclaritas.com
2024-04-1826 min
ClariTalksS4 E1 - A Small Town Crisis: ZoningSeason 4 begins as we look into the long zoning crisis in Caroline, NY, a town just outside of Ithaca. After digging into the details of the law and the dispute, we talk to Eric O. Jacobsen to explore a Christian approach to land use and the built environment. What's happened to make residents react so strongly, and is the push back justified?
Follow us on Instagram @cornellclaritas or visit cornellclaritas.com
2024-04-1033 minThe Marketing Insider: A Claritas PodcastThe Evolution of The Digital Marketing SpaceClaritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media. Listen to the 25-minute episode to hear Caleb answer questions, like:Why is the expected ad revenue for podcasts outpacing projections year after year?What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?Wi...
2024-03-1324 minThe Marketing Insider: A Claritas PodcastThe Privacy LandscapeThis month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:What impact did last year's legislation have on the market and which states have new laws...
2024-02-1440 minThe Marketing Insider: A Claritas PodcastData Science, SimplifiedThis month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge. Listen to the 20(ish) minute episode to hear Sarah answer questions like:What is data science and what qualities does a well-rounded data science team possess?In what scenarios would a data scientist n...
2024-01-1622 minThe Marketing Insider: A Claritas PodcastDon't Let The Word "Custom" Scare YouWe're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy. Listen to the episode to hear Omry talk about:What a strategic consulting team does for clients and how their services may vary company by companyThe ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they...
2023-12-1325 min
ClariTalksS3 E3 - Can Cornell's Fraternities be Redeemed?Dr. Anthony Bradley joins the show to discuss the state of fraternities at Cornell. Are they institutions of moral formation that can be used for good or inevitably instruments of harm?
Follow us on Instagram @cornellclaritas
2023-11-1324 min
ClariTalksS3 E2 - Are Cornell Students Good?Episode 2 of season 3 continues in exploring the theme of, "The Greatest Good," through examining how students at Cornell see goodness. Dr. Christian Miller of Wake Forest University speaks into this conversation with research and expertise from psychology and philosophy to explore what a Christian anthropology adds to the conversation about personal perceptions of goodness and goodness itself.
Follow us on Instagram @cornellclaritas or visit cornellclaritas.com
2023-11-0625 min
Sounds ProfitableClaritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & MoreHere's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffAudible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsQuick Hits:Ad-technical Difficulties by Bryan Barletta. To celebrate three years of Sounds Profitable, Bryan has a slice of humble pie and discusses ways p...
2023-09-1507 min
Sounds ProfitableClaritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & MoreHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media use evolves by Kristina MonllosCreators function like standalone media channels by Jasmine EnbergHere's What Buyers Really Thought About the 2023 Upfront by Bill Bradley…as for the rest of the news: BBC Sounds head of metadata and publishing management Emma Conneely shared tips and pitfalls to avoid when promoting a new podcast, studios are turning to influencers to promote content while struck ce...
2023-09-1205 minThe Marketing Insider: A Claritas PodcastAudiences, Activation, and Acquisition - Part 2!If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do...
2023-06-2828 minThe Marketing Insider: A Claritas PodcastAudiences, Activation, and AcquisitionThis month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? Join us for the first of a two-part interview (a first for the podcast!) to hear:What's different about the customer journey now that we're 3 years post t...
2023-06-2130 min
MoneyPlay PodcastCOMO PLANEJAR SUA APOSENTADORIA | Michel Dazzi da Principal ClaritasNo episódio 104 do MoneyPlay, o convidado Michel Dazzi, da Principal Claritas, traz insights valiosos sobre os benefícios da previdência privada, esclarecendo um equívoco comum: a previdência privada não é uma concorrente da previdência pública no Brasil. Michel discute como esses dois sistemas podem ser complementares e como a previdência privada pode ajudar a construir uma aposentadoria mais segura e confortável.
Ao longo da conversa, Fabricio e Michiel abordam questões fundamentais, como os diferentes tipos de planos de previdência privada disponíveis, os critérios para escol...
2023-05-2824 minThe Marketing Insider: A Claritas PodcastTransforming The Business Of Campaign ExecutionTake a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messages stand out, the metrics that truly matter, and what marketers are doing right and wrong in today's ever evolving digital marketplace. Take 30-minutes to hear Quinn talk about the following topics, and more:The bi...
2023-05-1726 min
ClariTalksS3 E1 - Cornell's "Greatest Good"Season 3 of ClariTalks is focusing on the greatest good. Cornell recently spearheaded a fundraising campaign by quoting from Ezra Cornell's journal and claiming that all Cornellians are devoted to achieving the "greatest good." But how true is that in practice? And what does the university even think goodness is? In episode 1, we focus on the second question here–talking to university historian Corey Ryan Earle about the values that Cornell espouses and how it often fails to carry them out.
Follow us on Instagram @cornellclaritas or visit cornellclaritas.com
2023-04-2619 minThe Marketing Insider: A Claritas PodcastSurpassing All Ad Revenue ForecastsOne of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021.What used to be an industry dominated by startup and direct-to-consumer advertisements has finally caught the attention of more traditional, mainstream brands. On this month's episode, we welcome Claritas EVP, Chase Miller to share his thoughts as answers to these questions:Will the current period of economic...
2023-04-1220 min
The Marketing Insider: A Claritas PodcastNew Privacy Legislations and How They Impact Your Marketing EffortsWelcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the concept of Sensitive Personal Information (SPI) may limit the data you previously had access to, whether identity graphs will lose their efficacy with the new, more restrictive laws, how new solutions...
2023-02-1540 min
Marketecture: Get Smart. Fast.Claritas - A rundown of its segmentation, activation and measurement toolsClaritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/claritas-chase-miller .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through i...
2023-01-3006 min
The Marketing Insider: A Claritas PodcastWhy Measurement Will Be Key In 2023 (And Beyond!)As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions? In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, he shares details on what Claritas has focused on this year as a result of where we see...
2022-12-2133 min
ClubeCLUBE #49 | Com Eduardo Morais, gestor de renda variável da ClaritasUm presidente eleito, outro em exercício e um congresso que não vai estar totalmente presente no próximo ano, mas ainda dita os rumos do país. Apesar das #eleições já estarem definidas, o cenário ainda é incerto e desafiador. Por isso, uma grande dúvida paira entre os investidores: como o resultado das eleições deve impactar os investimentos?Para responder essa pergunta, Bruno Lima e Daniel Cunha, do BTG Pactual, recebem Eduardo Morais, gestor de renda variável da Claritas. Dono de uma trajetória extremamente sólida no #mercadofinanceiro, Morais começou sua carreira de forma estraté...
2022-11-081h 00
The Marketing Insider: A Claritas PodcastThe Hispanic Market of Today and TomorrowClaritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz...
2022-10-2632 min
The Marketing Insider: A Claritas PodcastDigital Audio & Data Partnerships: A Match Made In Advertiser HeavenDigital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices.
Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time.
Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and...
2022-09-2123 min
B2B Leadership PodcastWhy Continuous Learning Is a Requirement for Leadership with Cort IrishIn your role as a leader, at whatever level you are at today, acquiring the skills to add more value is your responsibility.
Cort Irish, VP of Marketing & Communications at Claritas, and I talked about this and how important it is to take control.
The best part is there are opportunities all around you both inside and outside of your organization.
The takeaway here is that it is your responsibility to grow as a leader.
It is not your company’s responsibility to grow you as a leader.
Po...
2022-09-0734 min
The Marketing Insider: A Claritas PodcastCensus 2020: The Gold Standard of Demographic Data?Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is avai...
2022-07-2022 min
The Marketing Insider: A Claritas PodcastThe Future of Advertising is Reserved for the MetaverseThe metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality...
2022-06-1523 min
The Marketing Insider: A Claritas PodcastLet’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaignsShow Notes
The “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the right audience on the right (literal) channels, with the right messaging. This month on The Marketing Insider, we’re joined by Claritas VP of Measurement and Attribution, Jennifer Choromanski, who talks to us about another player in the game – CTV...
2022-05-1821 min
The Marketing Insider: A Claritas PodcastThe Travel & Hospitality IndustryShow Notes
Spring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic and what the 2022 outlook shows marketers will need to focus on to ensure they’re ready and able to re-invite previously hesitant travelers back into the mix. We also have Hannah DeMaio of the Women Leading Travel and Ho...
2022-04-1320 min
The Marketing Insider: A Claritas PodcastWomen In BusinessHaving just celebrated International Women’s Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Research and Promotions Specialist – a role that was created specifically for her – at the Midwest based broadband and cable company. She’s helped countless small businesses get their marketing message out to the specific groups of consumers that are most likely to ensure a great return on investment, and now she’s sharing some of the secrets to both her and Buckeye’s success. From how she ensures advertisers...
2022-03-1621 min
The Marketing Insider: A Claritas PodcastGoing Beyond the Surface With The Black Consumer MarketFebruary marks the annual celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP of Practice Leadership at Claritas, is back to share how the market has changed over the past two years and even provides actionable advice for marketers looking to add in better informed hyperlocal targeting efforts. Lydia Smith, Chief Diversity Officer of Victoria’s Secret also joins the podcast for her first appearance. She describes how the mega brand has evolved to be more inclusive of t...
2022-02-1720 min
The Marketing Insider: A Claritas PodcastIdentity Resolution: The Multibillion Dollar IndustryIt’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last epi...
2022-02-0120 min
Sounds ProfitableA Deep Dive on Device Graphs w/ Chase Miller of ClaritasChase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device graphs, legacy, "The Barletta Household", and why having good data is so incredibly important.Think of the product deepdives like the final meeting your company would have with an adtech vendor, fully running through what the product actually is and how it’s used. No power points, press releases, or marketing presentations here. It’s time for some detailed product reviews.This event is free to attend and will be made available on demand. We respect your time...
2022-01-2342 min
ClariTalksClariTalks Conversations - Dr. John WaltonOn this installment of ClariTalks Conversations, Seth interviews Wheaton professor and biblical scholar Dr. John Walton about biblical interpretation and the foundations of Genesis One. This podcast is the extended conversation from the one found in Seth’s article, “The Lost Home of Genesis One” from the Fall 2021 Foundations issue.
Find more articles and thoughtful content at www.cornellclaritas.com
2021-12-1144 min
The Marketing Insider: A Claritas PodcastCensus 2020 – What’s Next?The 2020 Census marked the 24th census in U.S. history, but now that the data collection is done, what happens next? This month on The Marketing Insider, we’ve invited two experts from Claritas on – Sr. Product Strategy Manager, Eliza Albert, and Data Science Consultant and Demographer, Ken Hodges. They managed to provide answers to (almost) all of your census and demographic questions, in this highly anticipated episode. They also walked away with some questions of their own that they look forward to getting answered as data continues to become available. Listen in as Ken, who was part of an advi...
2021-11-1729 min
The Marketing Insider: A Claritas PodcastEngaging the Influential Hispanic Market In 2021 and BeyondEvery year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural mar...
2021-10-1329 min
The Marketing Insider: A Claritas PodcastDispelling Senior Population MythsAt this point, most of us know how important it is to be responsible marketers when it comes to multicultural consumers, especially in the wake of last summer’s events when brands began to look at where they needed to do better. But there’s another group of consumers that have long been plagued with exaggerated, stereotypical, misleading, and occasionally offensive marketing, and that’s the senior population. In fact, it’s estimated that only 5-10% of advertiser budgets are dedicated to reaching them, despite the fact that they account for more than half of the consumer spend in the U.S. Joi...
2021-09-1535 min
The Marketing Insider: A Claritas PodcastCash Free Convenience: Why Purchase Cards are an Advertiser’s DreamMarketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-fli...
2021-08-2530 min
The Marketing Insider: A Claritas PodcastSolving the Dilemma of Privacy vs. PersonalizationSolving the dilemma of personalization vs. privacy may not be something that can be accomplished in a 30-minute podcast, but on this episode of The Marketing Insider, we attempt to do our best to at least make what is often a marketer’s biggest challenge, more manageable. The Principal of In-House Privacy, Ben Isaacson and the CTO of Claritas, Al Gadbut join host Monique Ruiz to discuss what effect current and proposed privacy laws will have on customer identity resolution and the best ways to adopt privacy as a priority across an organization, to ensure ongoing compliance.
Read the Leveraging Id...
2021-07-2129 min
The Marketing Insider: A Claritas PodcastAre You "Customer Centric" Enough?What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that e...
2021-06-1627 min
The Marketing Insider: A Claritas PodcastWhy Hybrid Marketing Solutions WorkExecuting campaigns across multiple channels and reaching customers and prospects when and where they’ll be the most receptive is a non-negotiable for today’s marketers. On this month's episode of The Marketing Insider: A Claritas Podcast we’re joined by a Claritas Project Manager, Maria Papadimas, who lays out best practices for delivering winning campaigns across all channels. We also welcome VCU Health’s Strategy and Marketing Manager, Keith Kaufelt, who is tasked with the challenging role of educator, advocate, and salesperson to a very polarized group of people. He shares the real-world experience he’s learned while navigating creating a...
2021-05-1930 min
ClariTalksS2 E3 - The "Good" Life?For many millions of teenagers and adults struggling with depression or anxiety, the "good life" can seem unattainable because life may not seem very "good" in the first place. In this episode, Sarah Castor helps us approach this topic of "goodness"...what does a good life really mean when depression clouds our minds? Through interviews with a seminary student and a freshman at Cornell, as well as conversations about theology, Sarah shows us how the gospel gives us a guide for finding peace when we feel at our lowest.
Follow us on Instagram and Facebook @cornellclaritas or...
2021-05-0325 min
The Advancing Healthcare Innovation ShowE04 Strategic Investment within Digital Health Innovation with Tania GrantIn this Episode of the Advancing Healthcare Innovation Show, our guest, Tania Grant, Principal at Claritas Capital joins us to discuss "Strategic Investment within Digital Health Innovation".
Within Claritas, she leads portfolio and deal flow ecosystem development and is always on the lookout for interesting companies and ways to broaden the strong Claritas network. Tania currently serves as a board observer for MyWoundDoctor.
In this episode, you’ll discover:
*What most digital health tech entrepreneurs are really looking for.
...
2021-04-2224 minClariTalksS2 E2 - Stocks and StressIn 1987, a movie called “Wall Street” was released that painted a narrative of corporate greed and self-indulgence over the infamous financial district. This negative stigma has created a stereotype of finance careers, highlighting greed and money as the main motivators of success. In this episode of ClariTalks, Seth Bollinger explores the world of Wall Street through a financial advisor, a business student, and a moral psychologist with this question: how do careers and the good life intersect? And when does a career-focused life result in burnout?
Follow us on Instagram and Facebook @cornellclaritas or at cornellclaritas.com
2021-04-1824 min
The Marketing Insider: A Claritas PodcastFrom Customer Repellent To Lead Magnet80% of the U.S. population is using email at least once a month, so for marketers looking to acquire new customers, this channel has the potential to be one of the most successful – if you’re taking a smart and considered approach. On this month's episode of The Marketing Insider: A Claritas Podcast, Claritas’ VP of New Business Development, David McPhillips joins host Monique Ruiz to share tips on executing successful acquisition email campaigns. From how they differ from CRM campaigns to the success metrics you can expect to see in return and more, by the end of this episode you’ll...
2021-04-1427 minClariTalksS2 E1 - Family MattersThe second season of ClariTalks begins with a love story. When 17-year-old Seth arrived in a Guatemalan airport to meet his 27-year-old future fiance, he rushed over and hugged her tightly. It was “everything romance novels talk about,” Seth says. From that high point, everything fell apart for Seth and his ten-years-older love interest, leaving our protagonist to pick up the pieces of a broken relationship and reconsider his views on family and the good life. In this episode, Jack Kubinec tells Seth’s story alongside interviews with an aspiring archaeologist and a PhD student in sociology with the goal of...
2021-04-1019 min
Strati InvestimentosCenário Econômico para 2021 - STRATI + CLARITAS (com Marcela Rocha e Debora Mendeleh)Olá, pessoal!
Nossos sócios (na Strati Investimentos), Pedro Kelmer e João Victor Menezes, entrevistaram a Debora Mendeleh e a Marcela Rocha, da gestora Claritas, para falar sobre expectativas de mercado para 2021.
A título de conhecimento, talvez você já invista em alguns dos fundos da Claritas: Claritas Institucional FIM Claritas Total Return FIC FIM Claritas Long Short FIC FIM Claritas Long Bias FIC FIM Claritas Hedge FIC FIM. Gostou? Compartilhe o podcast com um amigo.
2021-04-0557 min
Bate-papo com Finanças por Gabriel CasteloExpectativas de Mercado para 2021 (STRATI + CLARITAS). - Com Marcela Rocha e Debora MendelehOlá, pessoal! Nossos sócios (na Strati Investimentos), Pedro Kelmer e João Victor Menezes, entrevistaram a Debora Mendeleh e a Marcela Rocha, da gestora Claritas, para falar sobre expectativas de mercado para 2021. A título de conhecimento, talvez você já invista em alguns dos fundos da Claritas: Claritas Institucional FIM Claritas Total Return FIC FIM Claritas Long Short FIC FIM Claritas Long Bias FIC FIM Claritas Hedge FIC FIM Gostou?
Espero que gostem!
2021-04-0557 min
ClariTalksSEASON 2 TRAILER - THE GOOD LIFEWhat is “The Good Life?” For thousands of years philosophers, theologians, sociologists, psychologists, and many others have tried to answer this question. On this season of ClariTalks, we explore what “the good life” means to fellow students, friends, and faculty through captivating stories and academic insights. And perhaps we’ll learn that a life lived for Christ results in the “best life” one can find.
Season 2 premieres on April 10th! Follow us on Instagram and Facebook @cornellclaritas to stay updated!
2021-04-0301 min
The Marketing Insider: A Claritas PodcastReal Ways To Really Increase Your ROIOnly a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success.
Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/in...
2021-03-1730 min
The Marketing Insider: A Claritas PodcastFinancially Empower Your Financial InstitutionAfter the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries.
Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe
Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/
Download the Hispanic Financial Product Usage and Beha...
2021-02-1730 minClariTalksS1 E6 - "He Who Has Ears"For our last episode in our Climate series, we step away from the COVID-19 pandemic and focus on the racial turbulence of 2020 that brought topics such as racial justice, police brutality, and critical race theory into the public eye. Through interviews with friends who have experiences with racism and bias, we dive into how storytelling may be a good method for amplifying the voices of those who are marginalized...and how it may ultimately fall short if action is not taken.
Catch our latest issue of the Claritas journal at www.cornellclaritas.com
Follow us...
2021-01-2928 minClariTalksS1 E5 - The College ExperienceLet’s face it: large amounts of college students don’t go to college for the education that is provided. Parties, clubs, being with friends have been the defining part of the college experience for decades...at least until a global pandemic came along. In this episode, we dive into how the social climate of Cornell University shifted during COVID-19 from the perspective of various residential advisors and students. Through stories of Among Us game nights, sharing fried chicken, and listener perspectives, we try to understand how we can define what a community truly is in this strange college expe...
2020-12-1921 minClariTalksS1 E4 - ZOOMing OutBefore the pandemic, did you ever use the now-popular video conferencing app called Zoom? In this episode, we take a look at the current weather of academics in higher education, which has been saturated with online classes and an overwhelming amount of Zoom calls. We hear from Dr. Cindy Van Es, a Statistics professor at Cornell University about the experience of doing a hybrid classroom setup, and from the Cornell Subreddit page where students describe their mental health struggles during this online semester. Ultimately, we try to answer the question: what value is there in doing college in an...
2020-12-1222 minClariTalksSpecial Episode - Black Liturgies, Lament, and HopeThis week we take a break from our ongoing Climate series to bring you an insightful conversation with Cole Arthur Riley, writer and creator of the popular Instagram account Black Liturgies. The interview, led by Claritas Blog Editor Kimberly St. Fleur, walks through the story behind Black Liturgies and covers topics ranging from lament, rage, tragedy, and a new vision for Christian hope. We hope that as we are wrapping up 2020 and going through this advent season, this conversation will uplift as well as convict us as we reflect on the hardships and trials of the past year.
2020-12-0641 min
Gamechangers Podcast with Sergio TigeraGamechangers LIVE featuring, David Mesas, Vice President at ClaritasAs Vice President of Sales for Claritas, David Mesas advises and consults Fortune 1000 companies, executives and leaders in the areas of marketing intelligence, customer segmentation, and the power of leveraging data & technology to drive business growth for his clients. Advance Auto Parts, AT&T, Comcast, and GOYA are just a few of the industry leading companies who have achieved successful results working with David and his team. David now leads the Multicultural Sales team and works with clients across various industries including automotive, advertising, retail, telco, and media. David was born, raised, and lives in Miami, Florida and completed his d...
2020-12-0227 min
The Marketing Insider: A Claritas PodcastStreaming Audio & Podcasting: Making Your Ad Dollars Work HarderThe worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Audacy, formerly known as Entercom, and Omer Jilani, Claritas’ vice president of sales.
Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/
Lear...
2020-11-3029 minClariTalksS1 E3 - The Campus Chaplains with No CampusThe COVID-19 restrictions at Cornell University dealt a rough hand to one group whose job description is all about being on campus: campus chaplains. Jack takes us on a journey from Collegetown Bagels to the back of a minivan while interviewing campus chaplains about how they have had to adapt to the new weather patterns at Cornell, as well as how they believe the spiritual climate of Cornell is changing. Chaplains AG, Abbi, and Christina give us key insights into what they have learned during this season and what it’s been like to be a Campus Chaplain with no...
2020-11-2824 minClariTalksS1 E2 - Election DazeMonths of campaigning and debating could never have prepared America for a week quite like the 2020 presidential election, and college students were no exception. Told through peer interviews and election updates, we look at how students at Cornell reacted to the tumultuous election week and investigate how the political sphere on campus is changing. Ultimately, we analyze how gauging the weather of our political situations can lead Christians to bring about a climate change of humility, justice, and mercy in the future.
Catch our latest issue of the Claritas journal at www.cornellclaritas.com
Follow...
2020-11-2119 minClariTalksS1 E1 - Forecasting an Uncertain FutureIn the midst of the COVID-19 crisis, every facet of college life has transformed dramatically in the short term and may potentially have lasting long term effects. Through the lens of atmospheric sciences, we frame how the “weather” and “climate” of Cornell University may be changing and how we as Christians can find hope for the future. Special guests include Carley Eschliman, Cornell Class of 2020, and Dr. Ryan Lombardi, Vice President of Student Life at Cornell.
Catch our latest issue of the Claritas journal at www.cornellclaritas.com
Follow us on Instagram @cornellclaritas or Facebook @cornellc...
2020-11-1420 min
The Marketing Insider: A Claritas Podcast¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic MarketAs the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas’ VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies’ bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs.
Read the 2020 Hisp...
2020-10-1429 min
ClariTalksSEASON 1 TEASER - CLIMATEIn the midst of COVID-19 and the events of 2020, every facet of college life has changed dramatically - some of us can’t even be at college. In Season 1 of ClariTalks, we want to explore how the ‘climate’ of higher education has been forced to change, along with the lessons and truths we have learned through it all. We’ll be analyzing how we gauge the climate around us as well as looking into the spiritual, political, racial, social, and academic climates on our campuses today.
First episode coming November 14th.
Follow us on Instagram @cornellcla...
2020-10-0602 min
ClariTalksSpecial Episode - The Human Issue PodcastAs part of this multimedia HUMAN issue, we created a podcast to complement our articles, poetry, and art. In this episode, we put all the audio extras all in one place– which includes author’s statements, conversations among writers, poetry readings, and more. Weaving the issue together is commentary from EIC’s Brooke Lindsey (F20) and Abby Bezrutczyk (F19-S20), as we reflect on how the theme of HUMAN shines through this issue.
2020-09-2540 min
The Marketing Insider: A Claritas PodcastMulticultural Consumers: Why The Success Of Your Company Starts And Stops With ThemFrom their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment.
Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/
Check ou...
2020-09-1630 min
The Marketing Insider: A Claritas PodcastUsing Segmentation To Win The Privacy DebateIf you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media comp...
2020-08-1930 min
exame.researchClaritas e os fundos Multimercados | FALA,GESTOR #001Juliana Machado (especialista em fundos de investimento da Exame Research) recebe Damont Carvalho, gestor de fundos multimercados da Claritas Investimentos, para discutir os motivos para o investimento nos fundos multimercados no Brasil. O conteúdo aprofunda a discussão sobre a proteção nos portfólios, estratégia que os fundos desse tipo podem adotar para preservar o seu desempenho em momentos de aversão ao risco.
2020-08-0732 min
The Marketing Insider: A Claritas PodcastThe Retail Industry: Adapting for Survival and Planning for GrowthOutside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.
Nutrisystem case study: https://ww...
2020-06-2429 min
The Marketing Insider: A Claritas PodcastEmail Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right InboxCOVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.
The Smart Marketer’s Guide to Optimizing ROI: http://w...
2020-05-2830 min
The Marketing Insider: A Claritas PodcastPodcast Marketing & Measurement: Setting the Stage for Future SuccessPodcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel.
Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement
The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV
Market Enginuity: https://marketenginuity.com/
Download more podcast episodes: https://podcasts.apple.com/us/po...
2020-04-1532 min
The Marketing Insider: A Claritas PodcastThe Black Consumer Market: Social Media and Cultural Heritage Reign SupremeIn the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers.
2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket
How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/ho...
2020-02-1926 min
The Marketing Insider: A Claritas PodcastVoter Trends: What Marketers Need to Know & Why Businesses Should CareWith less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care.
Infographic – The Road to Election 2020: https://www2.claritas.com/Claritas_Voter_Series
Blog Post – An Inside Look at Hispanic Businesses: https://www.claritas.com/blog/b...
2019-12-1819 min
The Marketing Insider: A Claritas PodcastIdentity Graphs: Fuel for Your Marketing EngineIdentity graphs are becoming a key component of the marketing and technology stack for enterprise brand marketers. Yet many are still unfamiliar with this new technology and are looking for more information. In this episode of The Why Behind The Buy, host Monique Ruiz interviews Barney Marvin, an identity graph expert, who explains the ins, outs, benefits and limitations of identity graphs. Monique also talks with Paul Rossetti about how one of the nation’s largest mobile carriers, Metro by T-Mobile, used an identity graph solution to uncover previously unidentifiable leads.
Blog Post – Can Your Identity Graph Do This?: https://www...
2019-10-1623 min
The Marketing Insider: A Claritas PodcastDelivering Fresh CPG Marketing to a Multicultural NationThe future of the U.S. is multicultural, and has been trending that way for years. In fact, since 2010, 92 percent of the population growth in the U.S. has emanated from Hispanic, African-American and Asian population groups. In this episode of the Why Behind The Buy, Monique talks with multicultural marketing expert Cesar Melgoza about effective multicultural marketing. She also talks with Sonia Cisneros, manager of the Pacific Northwest region for Novamex, a food and drink distributor that is out front in marketing to multicultural consumers in the CPG space.
Download more podcast episodes: https://soundcloud.com/claritas_finds_customers
...
2019-08-1220 min
The Marketing Insider: A Claritas PodcastMeasuring Success in an Omnichannel WorldMarketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel.
In this episode of The Why Behind The...
2019-07-1723 min
The Marketing Insider: A Claritas PodcastThe Hispanic-American Market: Living The pLatino LifeEven in 2019, misconceptions about Hispanic-Americans are persistent and widely held, but marketers who get past the tired tropes and market to Latino consumers in an authentic way – aka the “pLatino Rule” of treating customers they way they wish to be treated while recognizing their culture of heritage – will be rewarded with an extremely loyal and fast-growing customer segment. Host Monique Ruiz talks with Hispanic marketing expert César Melgoza and Alex Garcia, Executive Vice President of Content and Business at Entravision Communications, about understanding the Hispanic market and how to reach them in an authentic way.
Download more podcast episodes: https://s...
2019-06-1925 min
The Marketing Insider: A Claritas PodcastThe Asian-American Market – Crazy Rich and Growing StrongMarketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. But if marketers get it right, they will be able to tap into a population segment that has both high levels of household income and brand loyalty.
In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and budget to the capture their future growth.
Download more podcast episodes: https://soundcloud.com/claritas_finds_customers
Read our b...
2019-03-2623 min
The Marketing Insider: A Claritas PodcastFinance Industry Segmentation & Fair LendingFinance industry marketers need more than just a simple score to accurately predict or even understand their customers' financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help.
In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier.
Download more podcast episodes: https://soundcloud.com/claritas_finds_customers
Read our blog post on this episode and get the...
2019-02-0718 min