Shows
Coffee & ConversionBinge-Worthy Marketing: How to Turn Your Content into a Revenue EngineWe all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.Brew a cup and dive in as we cover:The power of emotional moments over boring bulle...2025-04-2912 min
Coffee & Conversion3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.Brew up a cup and find out:Which 2% vs. 70% ratio sums up why paid ads alone aren’t enoughWhy...2025-04-2210 min
Coffee & ConversionLinkedIn for B2B: More Than Just a Digital RésuméDid you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.Listen in to learn:How to optimize your profile and consistently...2025-04-1512 min
Coffee & ConversionWhen to Hire Your First Sales Rep (And Why Timing Is Everything)Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform.Tune in to learn:...2025-04-0812 min
Coffee & ConversionStoryBrand & AI: Building a Clear Message (Without Losing Your Voice)Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity still needs a human touch. If you’re serious about marketing your business with a rock-solid foundation, you’ll want to hear their takes on mixing StoryBrand fundamentals with AI-driven insights.2025-04-0111 min
Coffee & ConversionWhy Newsletters Are Dead…Unless You Do ThisCappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn how email should be your steady, high-ROI channel for building true relationships.Brew a cup and tune in to discover:Why typical newsletters fall flat on busy inboxesThe “evergreen nurture” approach that turns subscribers into fansActionable tips for delivering r...2025-03-2511 min
Coffee & ConversionWill AI Kill SEO? Not So Fast—Here’s How to AdaptYou’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.Tune in and hear:The new rules for ranking high in an AI-driven search environmentWhy using your customers’ words can inst...2025-03-1810 min
Coffee & ConversionPaid vs. Organic: Which One Actually Grows Your Business Faster?Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that pr...2025-03-1116 min
Coffee & ConversionWhy “Advertising Alone” Can Kill Your GrowthDid you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready.You’ll hear eye-opening examples of how one-channel thinking wastes money, plus best practices for finding the right approach to your audience—without throwing spaghetti at the wall. If you’re ti...2025-03-0417 minCoffee & ConversionRevOps 101: How to Streamline Your Pipeline & Boost RevenueDid you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.2025-02-2514 minCoffee & ConversionHow to Fix the #1 Marketing Mistake Confusing Your CustomersCoffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clari...2025-02-1913 min
Good Business with Clay VaughanAI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James HallDiscover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and...2024-12-1146 min
Good Business with Clay VaughanAligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke FrazierWelcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by...2024-11-2038 min
Good Business with Clay VaughanMastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James HallIn this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional interactions, this discussion offers valuable insights into making every business interaction meaningful. Tune in to learn why adopting an ethos of exceeding expectations isn't just beneficial—it's essential in today's competitive landscape.2024-11-0533 min