Shows
Coffee & ConversionHospitality: The Most Underrated Growth Strategy in BusinessWelcome to Season 3 of Coffee & Conversion.In this kickoff episode, Clay and Luke unpack one of the most overlooked competitive advantages in business today: hospitality.In a world focused on automation, efficiency, and scaling fast, many companies are losing the human element that actually builds loyalty and drives long-term revenue. The difference between good service and true hospitality is simple but powerful. Service is expected. Hospitality exceeds expectations.From real client stories to practical frameworks, this episode explores how small, thoughtful actions can create massive ripple effects in relationships, referrals, and revenue.
2026-03-1020 min
Good Business with Clay VaughanYou Can’t Replace Relationships with AI: Sales and Marketing AlignmentIn this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world.AI can generate websites, copy, and content fast. But businesses still struggle with the hardest part: deciding what to do, why it matters, and how to tie marketing to revenue without lying to themselves.David explains why you cannot replace relationships with technology, how marketing should create lift so leaders can manage more relationships, and why frameworks and decision-making matter more than...
2026-02-1058 min
Good Business with Clay VaughanWhy Trust Beats the Lowest Bid in Construction and Business with Kirk WrightIn this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Kirk Wright, CEO of Buildian Construction Services, to talk about what actually wins in construction and business.Kirk explains why being the lowest bidder is rarely the best strategy, how disciplined processes protect trust, and what it takes to scale across multiple states without losing integrity. This conversation covers pre-construction safeguards, subcontractor accountability, hospitality as a business advantage, and why boring consistency works.If you are a founder, operator, or leader who wants to build a reputation that drives referrals, this...
2026-02-0352 min
Good Business with Clay VaughanHustle Without Burnout: How Leaders Build Discipline, Alignment, and Real VelocityIn this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Abby Ramin, Director of Operations at Good Agency, for a candid conversation about hustle, burnout, and what it really takes to execute vision at scale.Abby shares what she learned stepping into an integrator role during rapid growth, why hustle is about discipline and rhythm, not chaos, and how alignment actually creates speed. They discuss leadership friction, EOS rhythms, time tracking, forecasting, and the systems that help teams grow without losing trust, clarity, or culture.If you’re a founder, operator, or...
2025-12-1656 min
Good Business with Clay VaughanFrom Hustle Culture to Healthy Sales: Trust-Based Prospecting with Brad PearseOn this episode of Good Business, Clay Vaughan and Luke Frazier speak with Brad Pearse, Sales Development Leader and founder of Simplified Sales. Brad shares how growing up in a $ 700 million family business shaped his approach to culture, customer experience, and leadership, and why so much of today’s hustle-obsessed entrepreneurial mindset is deeply unhealthy.They explore how purpose, faith, and stewardship transform the way leaders present themselves; what entrepreneurs often misunderstand about success; and why serving others is the true foundation of meaningful work. Brad also breaks down practical strategies for building healthy sales teams, aligning sa...
2025-12-091h 07
Good Business with Clay VaughanFrom Burnout to Breakthrough: How Founders Find Freedom with Scott FrazierOn this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Scott Frazier, entrepreneur and co-founder of Freed Up, on the very day he sold his company. Scott shares what founders get wrong about freedom, why productivity starts with clarity, and how the bad habits can quietly turn a business into a 24/7 prison instead of the life-giving work it was meant to be.They explore the more profound shifts every leader must make to stay effective as they grow, how ministry shaped Scott’s approach to leadership and sales, and why the future of bu...
2025-12-021h 03
Coffee & ConversionHow EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real GrowthBoring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell business units, boost morale, and hit goals they didn’t even dream of. Whether you're running a small team or wrangling a creative crew, this one's a masterclass in making structure your superpower.Tune in to Learn:What EOS is and why Clay credits it fo...
2025-11-1413 min
Coffee & ConversionAre Google Ads Dead? Why High-Ticket Sales Still Win With SearchCan Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your web...
2025-11-0714 min
Coffee & ConversionYour Logo Doesn’t Matter (At Least Not How You Think)What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.Tune in to Learn:☕️ Why logos no longer...
2025-10-3113 min
Coffee & ConversionHospitality as a Service: The Secret to Standing Out in an AI WorldCoffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how small acts of care can radically change how you sell, serve, and scale. In a world where everything is automated, your human touch might be the best strategy you’ve got.Tune in to Learn:What “hospitality as a s...
2025-10-2417 min
Coffee & ConversionHow to Rank in ChatGPT (Even if You Don’t Rank on Google)What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers and press releases to avoiding SEO-killing content, they break down how one client with zero SEO history is ranking in AI... and why showing your work matters more than ever in the age of bots.
2025-10-1712 min
Coffee & ConversionCan StoryBrand and SEO Work Together? Here's the TruthSome say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, they reveal how to blend strategy and substance without confusing your audience or tanking your rankings. Grab a mug and get ready to rethink how content, PR, and SEO actually work together.Tune in to Learn:Why...
2025-10-1015 min
Good Business with Clay VaughanConsistency Over Chaos: How Great Leaders Lead with Conviction with Cody LutzOn this episode of Good Business, Clay Vaughan and Luke Frazier talk with Cody Lutz, Leadership Coach and Culture Consultant. Cody unpacks how consistency, clarity, and courage shape the way leaders show up and influence those around them.They explore how internal priorities shape external impact, what happens when fear gives way to conviction, and how daily stewardship builds long-term credibility. Cody also shares how ego gets in the way of purpose — and why building margin might be the most strategic thing a leader can do.Whether you’re growing a business or trying to refocus your team...
2025-10-0748 min
Coffee & ConversionWhy Sending People to Your Homepage Is Killing ConversionsThat cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.Tune in to Learn:Wh...
2025-10-0312 min
Coffee & ConversionHow Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strateg...
2025-09-2616 min
Coffee & ConversionWhat Our Podcast Analytics Taught Us About Content That ConvertsWe're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how to use analytics to brew something better next time.Where our top traffic actually came from and it wasn’t where we expected☕️ The surprising power of Google search for podcast discovery☕️ How to turn low view counts into high-impa...
2025-09-1917 min
Coffee & ConversionBinge-Worthy Marketing: How to Turn Your Content into a Revenue EngineWe all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.Brew a cup and dive in as we cover:The power of emotional moments over boring bulle...
2025-04-2912 min
Coffee & Conversion3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.Brew up a cup and find out:Which 2% vs. 70% ratio sums up why paid ads alone aren’t enoughWhy...
2025-04-2210 min
Coffee & ConversionLinkedIn for B2B: More Than Just a Digital RésuméDid you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.Listen in to learn:How to optimize your profile and consistently...
2025-04-1512 min
Coffee & ConversionWhen to Hire Your First Sales Rep (And Why Timing Is Everything)Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform.Tune in to learn:...
2025-04-0812 min
Coffee & ConversionStoryBrand & AI: Building a Clear Message (Without Losing Your Voice)Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity still needs a human touch. If you’re serious about marketing your business with a rock-solid foundation, you’ll want to hear their takes on mixing StoryBrand fundamentals with AI-driven insights.
2025-04-0111 min
Coffee & ConversionWhy Newsletters Are Dead…Unless You Do ThisCappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn how email should be your steady, high-ROI channel for building true relationships.Brew a cup and tune in to discover:Why typical newsletters fall flat on busy inboxesThe “evergreen nurture” approach that turns subscribers into fansActionable tips for delivering r...
2025-03-2511 min
Coffee & ConversionWill AI Kill SEO? Not So Fast—Here’s How to AdaptYou’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.Tune in and hear:The new rules for ranking high in an AI-driven search environmentWhy using your customers’ words can inst...
2025-03-1810 min
Coffee & ConversionPaid vs. Organic: Which One Actually Grows Your Business Faster?Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that pr...
2025-03-1116 minCoffee & ConversionWhy “Advertising Alone” Can Kill Your GrowthDid you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready.You’ll hear eye-opening examples of how one-channel thinking wastes money, plus best practices for finding the right approach to your audience—without throwing spaghetti at the wall. If you’re ti...
2025-03-0417 minCoffee & ConversionRevOps 101: How to Streamline Your Pipeline & Boost RevenueDid you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.
2025-02-2514 minCoffee & ConversionHow to Fix the #1 Marketing Mistake Confusing Your CustomersCoffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clari...
2025-02-1913 min
Good Business with Clay VaughanAI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James HallDiscover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and...
2024-12-1146 min
Good Business with Clay VaughanAligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke FrazierWelcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by...
2024-11-2038 min
Good Business with Clay VaughanMastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James HallIn this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional interactions, this discussion offers valuable insights into making every business interaction meaningful. Tune in to learn why adopting an ethos of exceeding expectations isn't just beneficial—it's essential in today's competitive landscape.
2024-11-0533 min