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Clayton Payne

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Real Pet Industry NewsReal Pet Industry NewsRoyal Canin Fresh food!?!In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the rise of cooked pet food, the challenges faced by subscription services, and the significant opportunities within the cat market. They explore the implications of premium pricing, the disconnect in product offerings for cats, and the future of pet food brands as consumer preferences shift. The discussion highlights the need for better quality and more tailored products for cats, as well as the changing dynamics of pet ownership and spending habits.takeawaysRoyal Canin's new cooked food reflects industry shifts...2025-07-2930 minPet Business DisruptorsPet Business DisruptorsHow Evermore Pet Foods Became a Leader in Fresh Frozen Dog FoodIn this episode, Clayton interviews Hanna Mandelbaum, founder of Evermore Pet Foods, one of the pioneering companies in the fresh frozen dog food market in the United States. Hanna shares her unique journey from being a dog walker in New York City to launching a successful pet food brand in 2009, driven by a personal story of a client whose dog battled cancer. They delve into the challenges of scaling a pet food business, the importance of sourcing high-quality ingredients, and the evolution of the fresh food category in the pet industry. KEY TAKEAWAYS The company...2025-07-2852 minPet Business DisruptorsPet Business DisruptorsUnveiling the Origins of the Animal People Recruitment CompanyIn this episode, Clayton interviews Chris and Katie from the Animal People Recruitment Company. The trio discusses the origins of the business, their passion for the pet and animal health industry, and the unique challenges and successes they have encountered in their recruitment work. They delve into the importance of cultural fit in hiring, the value of transparency in salary negotiations, and share amusing anecdotes from their experiences in the industry. KEY TAKEAWAYS The recruitment company focuses on the pet and animal health industry, offering specialized services for commercial roles within these businesses. ...2025-07-2459 minReal Pet Industry NewsReal Pet Industry NewsNature's Menu cat and Edgard cooper buyoutIn this episode, Clayton and Sam discuss the recent controversies surrounding Nature's Menu and its shift in product quality, the dynamics of the pet food market, and the challenges faced by larger corporations in innovating effectively. They also explore the strategies of brands like Edgar and Cooper and the differences in consumer spending on pet food between the UK and the US.takeawaysNature's Menu has faced criticism for lowering the quality of its products.The pet food market is influenced by consumer education and pricing strategies.Innovation in pet food is lacking, with many companies sticking to...2025-07-2228 minPet Business DisruptorsPet Business DisruptorsDr. Conor Brady's Journey From Veterinary Aspirations to Raw Pet Food ManufacturingIn today's episode, Clayton interviews Dr. Conor Brady, a prominent figure in the raw pet food movement and founder of Dr. Brady's Supplements. Dr. Brady shares his unique journey from studying zoology and animal behaviour to becoming a thought leader in canine nutrition. He discusses the challenges he faced while manufacturing raw dog food, including the importance of understanding cash flow and pricing strategies. KEY TAKEAWAYS It's crucial to recognise that not all pet owners are willing to invest in high-quality products. Identifying and targeting a specific niche can lead to more effective marketing and...2025-07-211h 12Outcasts of the EarthOutcasts of the EarthGin Crazed, pt. 1In this season's first two-part episode, we digging into the fascinating and disturbing history of the Gin Craze. Spanning roughly half a century, gin drinking seemed to hold London's poorer residents in an unrelenting grip. This decades long drinking binge did not happen by accident, however; this occurred as the result of legislation passed by members of Parliament who directly benefitted from the increase in domestic distillation. For part one, we cover the origins and initial responses to the Gin Craze, including a series of laws passed by Parliament in an effort to correct the mess...2025-07-1553 minOutcasts of the EarthOutcasts of the EarthGin Crazed, pt. 1In this season's first two-part episode, we digging into the fascinating and disturbing history of the Gin Craze. Spanning roughly half a century, gin drinking seemed to hold London's poorer residents in an unrelenting grip. This decades long drinking binge did not happen by accident, however; this occurred as the result of legislation passed by members of Parliament who directly benefitted from the increase in domestic distillation. For part one, we cover the origins and initial responses to the Gin Craze, including a series of laws passed by Parliament in an effort to correct the mess...2025-07-1553 minReal Pet Industry NewsReal Pet Industry NewsBugalugs in Aldi and Pet Industry innovationsummaryIn this episode, Clayton and Sam discuss the rapid rise of Bugalugs in the pet industry, the implications of their brand presence in big box retailers like Aldi, and the potential risks to independent pet shops. They delve into the importance of brand perception and the long-term sustainability of businesses in the pet market. The conversation shifts to the role of scientific research in pet food, questioning the credibility of industry standards and the influence of large corporations. Finally, they explore recent innovations in pet products, highlighting both promising developments and marketing gimmicks.takeawaysBugalugs' growth may threaten...2025-07-1529 minPet Business DisruptorsPet Business DisruptorsExploring the Differences in Dog Treat Preferences Across Europe with MelagrisIn this episode, Clayton engages in a lively conversation with Mike and Olga Rasmussen, founders of Melagris, a natural dog treat company based in Poznań, Poland. The trio delves into the origins of Melagris, tracing its roots back to the mink food market and the pivotal shift towards dog treats following the passing of Olga's father. They discuss the evolution of the pet treat industry, sharing anecdotes about their early days, the challenges of sourcing quality ingredients, and the cultural differences in pet food preferences across Europe. The episode also touches on the impact of Brexit on trade, the c...2025-07-141h 07Real Pet Industry NewsReal Pet Industry NewsVegan Cats and M&AssummaryIn this episode, Clayton and Sam discuss the controversial topic of vegan cat food, highlighting the nutritional deficiencies and regulatory concerns surrounding it. They also delve into the representation of women in the pet industry, emphasizing the significant contributions of female founders. The conversation shifts to the recent acquisition of several pet food brands by Subridge Pet Supplies, analyzing the implications for the market. Finally, they explore the future of wholesaling in the pet industry, advocating for a more transparent and efficient model.takeawaysVegan cat food raises significant nutritional concerns.Cats are obligate carnivores and require animal-based...2025-07-0827 minPet Business DisruptorsPet Business DisruptorsThe Story Behind Annamaet Pet Foods and Its Commitment to Canine Health with Rob DowneyClayton interviews Rob Downey, the president of Annamaet Pet Foods, as he shares his own fascinating journey into the dog food industry. Rob recounts his early experiences with dogs, including his passion for sled dog racing and a life-changing encounter with a moose that nearly cost him his life. He discusses the evolution of pet nutrition, highlighting the importance of proper dietary balance and the shift towards premium pet foods over the years. KEY TAKEAWAYS The journey into the pet food industry began with a deep-rooted passion for dogs and a pivotal experience involving a...2025-07-0757 minReal Pet Industry NewsReal Pet Industry NewsRoyal Canin's Fresh foodsummaryIn this conversation, Clayton Payne and Sam discuss the recent shift of Royal Canin towards fresh pet food, exploring the implications for the pet food industry, market dynamics, and the challenges posed by subscription models. They analyze the impact on premium kibble brands and the role of private equity in shaping business strategies. The discussion highlights the tension between recurring revenue models and traditional profitability, questioning the sustainability of current business practices in the pet food sector.takeawaysRoyal Canin's new fresh food line is a significant shift.The pet food industry is seeing a move towards fresh...2025-07-0127 minPet Business DisruptorsPet Business DisruptorsCelebrating Pet Birthdays - How Bosco and Roxy Capitalised on Emotional ConnectionsIn this episode, Clayton interviews Skyler Crook, head of international sales for Bosco and Roxy, a family-run pet bakery. Skyler shares how the business grew from a small kennel baking dog cookies in their kitchen to an 85,000 square foot gourmet dog treat facility. They discuss overcoming financial hurdles, navigating retail partnerships, and creating a new market for pet celebrations. KEY TAKEAWAYS Bosco and Roxy’s began as a small family project making dog brownies in their home kitchen, eventually growing into a massive, custom-built 85,000 square foot bakery dedicated to gourmet dog cookies. This journey highlights th...2025-06-3051 minPet Business DisruptorsPet Business DisruptorsThe Untapped Potential of Dog Walkers: Exploring Additional Income Streams and ServicesIn this episode, Clayton sits down with Nathan Dunleavy, a passionate mentor in the dog walking industry. Nathan shares his journey from a corporate banking background to becoming a successful dog walker and mentor, highlighting the challenges and opportunities within the pet services market. Nathan emphasizes the value of building relationships with clients and diversifying income streams through additional services like pet sitting and product sales.  KEY TAKEAWAYS Mentorship vs. Coaching: The distinction between mentorship and coaching is emphasized, with mentorship being described as a softer, more supportive approach aimed at helping i...2025-06-2355 minReal Pet Industry NewsReal Pet Industry NewsFresh food and VetsIn this episode, Clayton and Sam discuss the latest financial results from Pets at Home, highlighting the success of their Vets for Pets model amidst challenges in the retail sector. They explore the impact of subscription models on pet food sales and the potential for fresh cooked food to revolutionize the market. The conversation also delves into the growing trend of vegan pet food, examining its appeal and viability in the broader pet food industry.takeawaysPets at Home reported a 13% rise in practice revenues.Vets for Pets is a strong model compared to retail.Retail profits for...2025-06-2324 minReal Pet Industry NewsReal Pet Industry NewsWorking dog food now with CanagansummaryIn this episode, Clayton and Sam discuss the innovative business model of Kanigan, which is rolling out a new working dog food exclusively through independent retailers to promote local shopping. They explore the challenges faced by independent pet shops in adapting to market changes and the complexities of the working dog food market, including the implications of VAT exemptions and the potential for premiumization. The conversation highlights the need for better support and strategies for independent retailers in a rapidly evolving industry.takeawaysKanigan's new working dog food is exclusive to independent retailers.The business model incentivizes local...2025-06-1721 minPet Business DisruptorsPet Business DisruptorsHow Trends and Science Shape the Evolution of Pet NutritionToday, Clayton interviews Milka Tesla, the owner of Passion for Food and director of Nordic Pet Food Events in Norway. Milka shares her journey into the pet food industry, highlighting her background in animal science and feed technology. She discusses the evolution of pet food, the importance of ingredient quality, and the challenges of formulating products that meet both nutritional standards and consumer expectations. KEY TAKEAWAYS The journey into the pet food industry often begins with a strong educational foundation in animal science and feed technology, which can lead to roles in...2025-06-161h 01Real Pet Industry NewsReal Pet Industry NewsThe Future of Cat Food and Pedigree WholesaleIn this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the cat consumer market. They explore the strategies of Jolly's in targeting cat owners, the changing habits of consumers towards premium pet food, and the challenges faced by independent retailers. The discussion also touches on the role of veterinary services and the positioning of major players like Pedigree in the market. Overall, the conversation highlights the need for innovation and adaptation in the pet retail sector to meet the demands of modern consumers.takeawaysJolly's is focusing on the cat...2025-06-1032 minPet Business DisruptorsPet Business DisruptorsCat Dad to Innovator: Victor Carpio's Journey with InventorCatThis week Clayton interviews Victor Carpio, the founder of InventorCat, a company dedicated to improving feline dental health. Victor shares the inspiration behind his innovative product, the dental wand, which was born out of his personal struggles to care for his cat's teeth. He discusses the challenges faced by cat owners in maintaining their pets' dental hygiene and the misconceptions surrounding cat care. The conversation delves into the broader pet industry, highlighting the underserved market for cats compared to dogs, and the evolving consumer behaviours that are beginning to prioritise feline well-being. Victor also reflects on his experience with...2025-06-091h 02Real Pet Industry NewsReal Pet Industry NewsGuerilla Marketing vs Online marketing, The future of DTCIn this conversation, Clayton and Sam discuss innovative strategies for selling pet products, contrasting scrappy, direct customer engagement with digital marketing approaches. They explore the challenges of direct-to-consumer (DTC) business models, particularly in the pet industry, and emphasize the importance of adapting to changing consumer preferences and market dynamics. The discussion highlights the need for retailers to innovate and compete effectively against larger DTC brands, while also addressing the evolving landscape of pet retail.takeawaysPoured Drinks' success highlights the value of direct customer engagement.Marley Bones focuses on digital marketing but may lack personal connection.Face-to-face interactions...2025-06-0325 minPet Business DisruptorsPet Business DisruptorsFrom Warehouse to Sales: Clayton Grimes' Journey in the Pet Food IndustryToday, Clayton interviews Clayton Grimes, a Business Development Manager at Naturediet Pet Foods, a well-established player in the independent pet trade. They discuss Grimes' journey into the pet food industry, starting from his role as a warehouse operative to his current position in sales and marketing. The conversation delves into the evolution of Nature Diet, including its transition from frozen to wet food in Tetra Pak packaging, and the challenges faced along the way. Grimes shares insights on the importance of building relationships with independent pet stores, the value of attending trade shows, and the significance of product quality...2025-06-0254 minReal Pet Industry NewsReal Pet Industry NewsUnderstanding the UK Pet industrysummaryIn this episode, Clayton and Sam discuss the intricacies of importing pet products into the UK, highlighting the unique landscape of the pet industry, the role of wholesalers, the impact of Brexit, and effective marketing strategies. They emphasize the importance of understanding the market and building relationships through trade shows and targeted communication.takeawaysThe UK is a highly developed market for pet products.There is a growing demand for pet products in the UK.Private equity is increasingly influencing the pet industry.Wholesalers play a crucial role in distribution.Navigating the import process can be complex and...2025-05-2728 minPet Business DisruptorsPet Business DisruptorsResilience and Growth: The Impact of COVID-19 on Dofos's Expansion and Infrastructure DevelopmentIn this episode, Clayton sits down with Craig and Ross from Dofos, a third-generation pet shop brand with a rich history. They discuss their journey of transforming a struggling traditional pet shop into a thriving retail business amidst the challenges posed by e-commerce and the pandemic. Craig and Ross also share their experiences of redefining their brand identity, moving away from selling live animals, and focusing on natural products and dog grooming services.  KEY TAKEAWAYS Craig and Ross discuss the evolution of their pet shop, highlighting its 70-year history and the transition from selling live a...2025-05-261h 42Real Pet Industry NewsReal Pet Industry NewsJolleys charity work and Zoomarkkeywordscharity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailerssummaryIn this episode, Clayton and Sam discuss the corporate cynicism behind charity campaigns in the pet industry, particularly focusing on Jollies' recent initiative. They explore the implications of brands relying on large retailers for distribution, the challenges faced by smaller companies, and insights from the recent Zoomark event. The conversation highlights the need for genuine corporate responsibility and effective marketing strategies in a competitive market.takeawaysJollies' charity campaign is seen as self-promotional rather...2025-05-2029 minPet Business DisruptorsPet Business DisruptorsThe Canine Menu - Building a Brand in a Saturated MarketIn this episode, Clayton sits down with Nick, co-founder of The Canine Menu, a unique hospitality company focused on providing high-quality food and experiences for dogs. Nick shares insights into the evolution of the pet industry, particularly how the pandemic has transformed dog ownership and the demand for dog-friendly spaces. He discusses the challenges of entering the pet food market without a traditional background in the industry, emphasising the importance of hospitality principles in their business model. KEY TAKEAWAYS The canine menu positions itself as a hospitality business for dogs rather than a traditional pet...2025-05-191h 09Real Pet Industry NewsReal Pet Industry NewsLegacy Brands and Bad B2B marketingSummaryIn this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food products.TakeawaysScrumbles has successfully launched new products and expanded into major retailers.Effective marketing is crucial for new brands to compete...2025-05-1334 minPet Business DisruptorsPet Business DisruptorsHow Walkie-Talkie Wednesdays Foster Relationships Between Vets and Pet OwnersIn this episode, Clayton interviews Vanessa White, the owner of The Vet Station in Molesey, an independent veterinary practice. Vanessa shares her journey from aspiring vet to running her own clinic, emphasising the importance of community and accessible veterinary care. They delve into the challenges faced by the veterinary industry, including rising costs, the impact of corporate ownership, and the complexities of pet insurance. Vanessa discusses her innovative approach to client engagement, such as her "Walkie-Talkie Wednesday" initiative, which allows pet owners to ask questions without the fear of incurring high fees.  KEY TAKEAWAYS The v...2025-05-121h 31Real Pet Industry NewsReal Pet Industry NewsVets and Subscriptions foodsSummaryIn this episode, Clayton and Sam discuss the latest trends in the pet food industry, particularly focusing on innovative products like gourmet meals for dogs. They explore the marketing strategies behind these products, the challenges of subscription services, and the implications of consumer behavior in the pet market. The conversation then shifts to the veterinary sector, addressing issues such as pricing, transparency, and the influence of corporate ownership on veterinary practices. The hosts emphasize the need for better consumer information and the potential conflicts of interest within the veterinary industry.TakeawaysYears.com offers gourmet meals...2025-05-0630 minPet Business DisruptorsPet Business DisruptorsHow iPet Network is Redefining Qualifications in the Pet IndustryIn today's episode, Clayton sits down with Fern Gristie and Sarah Mackay, the founders of the iPet Network, to discuss their journey in the pet care industry and the establishment of their awarding organisation. They share their experiences in dog grooming, training, and the challenges they faced in finding qualified professionals due to a lack of accessible qualifications. Fern and Sarah also look into the importance of regulated education in the animal care sector, highlighting the creation of over 55 qualifications that cater to various aspects of pet care, from grooming to veterinary science. https://www.ipetnetwork.co...2025-05-051h 08Real Pet Industry NewsReal Pet Industry NewsGlobal Pet Expo review, Chinese products and Sales repsIn this episode, Clayton Payne and Sam discuss the recent acquisition spree by Nutriment, analyzing its implications for the raw pet food market and the competitive landscape. They delve into the legacy of Nature's Menu, the challenges of market segmentation in raw pet food, and the profitability of direct-to-consumer cat food models. The conversation also touches on the recent Global Pet Expo, highlighting the lack of innovation and the overall experience of the event. In this conversation, Clayton Payne discusses the challenges and perceptions surrounding Chinese products in the pet industry, the potential of emerging markets like India and Turkey...2025-04-2949 minPet Business DisruptorsPet Business DisruptorsBehind the Scenes of PetScribers with Angela JonesIn this episode, Clayton interviews Angela Jones, co-founder of PetScribers, a platform aimed at democratising veterinary medicine pricing. Angela shares her journey from being a veterinarian to launching PetScribers, highlighting the challenges pet owners face in accessing affordable medication for their pets. They consider the complexities of the veterinary industry, including the lack of transparency in medication pricing and the difficulties vets encounter when providing prescriptions. KEY TAKEAWAYS PetScribers aims to make veterinary medication more accessible and affordable by providing a price comparison platform for pet owners, allowing them to see various options and costs...2025-04-2858 minReal Pet Industry NewsReal Pet Industry NewsPet Food Subscription models.... Genius or Garbage?This conversation delves into the evolving landscape of direct-to-consumer (D2C) fresh food subscriptions in the pet industry, particularly focusing on dog and cat food. The hosts discuss the challenges faced by these subscription models, including market saturation, consumer behavior, and the impact of heavy marketing on traditional pet food businesses. They also explore the unique challenges in the cat food market and the controversies surrounding pet nutrition, particularly the role of veterinarians in recommending pet food products.takeawaysD2C fresh food subscriptions are gaining traction in the pet industry.Investment in pet food subscriptions is often...2025-04-2226 minPet Business DisruptorsPet Business DisruptorsHow Huggle Pets Ensures Quality and Customer SatisfactionIn today's episode, Clayton interviews Mike Dixon, the founder of Huggle Pets, a family-run business that has evolved over 15 years from wholesaling dog crates to a comprehensive pet retail operation with a community focus. Mike shares insights into the growth of Huggle Pets, which now boasts a diverse range of products across various pet categories and a commitment to animal therapy for children with mental health needs. He emphasises the value of ethical business practices, the impact of changing consumer behaviors, and the necessity of adapting to market trends to ensure long-term success in the pet retail sector. 2025-04-211h 08Real Pet Industry NewsReal Pet Industry NewsRaw feeding and Online retailingSummaryIn this conversation, Clayton and Sam discuss the evolution of Mersey Raw, a pet food company, and the challenges it faces in scaling its operations. They explore marketing strategies for raw feeding, the potential of innovative pet supplements, and the future of online pet retailing. The discussion highlights the importance of customer engagement, product quality, and the competitive landscape of the pet industry.TakeawaysMersey Raw has faced significant challenges but remains committed to its mission.Scaling in the pet food industry requires diversification of products.Marketing strategies should focus on educating consumers...2025-04-1534 minPet Business DisruptorsPet Business DisruptorsFrom Call Centers to Canine Companions with Tug e NuffToday, Clayton interviews Danny Nellis-Rouse, the managing director of Tug e Nuff, a leading training toy company renowned for its innovative tug toys. Danny shares his journey from a background in customer support to taking the reins of Tug e Nuff, which was founded by his mother in 2009. He discusses its strong connections with dog trainers and the emphasis on education and quality in their products.  KEY TAKEAWAYS Danny transitioned from a career in customer support to managing Tug e Nuff, a dog training toy company founded by his mother. He recognised the potential in t...2025-04-1451 minReal Pet Industry NewsReal Pet Industry NewsForthglade is it losing its way????SummaryIn this conversation, Clayton Payne and Sam discuss the challenges faced by the pet food brand ForthGlade, including its decline in brand identity and market presence due to its shift towards grocery distribution. They explore the implications of this shift for independent retailers and the overall pet food market. The discussion also delves into the evolving treats market, highlighting trends, investment opportunities, and the importance of innovation in pet food products.TakeawaysForthGlade's decline is attributed to its grocery distribution strategy.Independent retailers are losing customers to grocery chains.Brand identity is crucial...2025-04-0822 minPet Business DisruptorsPet Business DisruptorsHow Smolzz is Reducing Plastic Waste in Pet Food StorageIn this episode of Pet Business Disruptors, host Clayton interviews Alison Thomas, the founder of Smolzz, a unique pet food storage container company. Alison shares her journey of creating innovative solutions for storing opened wet pet food, highlighting the importance of proper food storage to prevent spoilage and cross-contamination. With a background in events and investment banking, Alison transitioned into the pet industry after realizing the lack of suitable storage options for her cat's food. The conversation delves into the challenges of marketing a new product, the logistics of sourcing materials from China, and the potential partnerships with pet...2025-04-0750 minReal Pet Industry NewsReal Pet Industry NewsPets at Home and Private EquityIn this episode, Clayton Payne and Sam discuss the current struggles of Pets at Home, focusing on their declining retail performance and the impact of competition from other pet supply stores. They explore the changing landscape of the pet retail industry, the importance of veterinary services, and the potential for Pets at Home to go private. The conversation also delves into branding strategies and growth opportunities for the company, emphasizing the need for innovation and adaptation in a saturated market.takeawaysPets at Home is facing significant challenges in the retail market.The veterinary segment is a strong...2025-04-0133 minPet Business DisruptorsPet Business DisruptorsThe Science Behind Tvati's Natural Healing for InjuriesIn this episode of Pet Business Disruptors, host Clayton interviews Graham Matheson, co-founder of Tvati, a herbal medicine originating from the Cook Islands. Graham, a medical doctor with a background in orthopedic research, shares his journey from sports injuries to developing a natural remedy that promotes bone and soft tissue healing. He discusses the unique properties of Tvati, its application in both human and veterinary medicine, and the challenges of securing patents for a traditional medicine. The conversation delves into the product's effectiveness for pets, particularly in treating injuries and improving mobility, and highlights the company's commitment to sustainable...2025-03-3151 minReal Pet Industry NewsReal Pet Industry NewsCorporate Vets and Halal pet foodIn this episode of Real Pet Industry News, Clayton and Sam discuss the rapid corporatization of veterinary practices, the challenges faced by independent vets, and the implications for pet care and nutrition. They explore the viability of ancillary pet services like grooming and hydrotherapy, and delve into the emerging niche market of halal cat food, evaluating its potential and challenges in the pet food industry.takeawaysThe rapid expansion of corporate veterinary practices is concerning for independent vets.Corporate ownership may lead to standardized care and product recommendations.Vets may face pressure to sell specific products due to...2025-03-2527 minPet Business DisruptorsPet Business DisruptorsMaximizing Media CoverageClayton interviews Kerry Sutherland, the owner and founder of Kerry Sutherland PR, who shares her extensive experience in the pet industry and public relations. With nearly two decades of expertise, Kerry discusses the evolution of the pet market, the changing landscape of media, and the importance of personalized PR strategies. She emphasizes the need for brands to identify their target audience and craft compelling stories that resonate with both traditional media and influencers. As they explore the upcoming Global Pet Expo, Kerry highlights trends in pet care, such as the humanization of pets and the growing focus on enrichment...2025-03-2459 minReal Pet Industry NewsReal Pet Industry NewsB Corps, Napo pet insurance and Bella and DukeSummaryIn this episode, Clayton and Sam discuss the recent decision by Scrambles to not renew their B Corp certification, citing concerns over the certification's integrity and its shift towards marketing rather than genuine ethical business practices. They delve into the broader implications of sustainability in the pet food industry, questioning whether consumers truly care about certifications like B Corp. The conversation shifts to Scrambles' strategy of entering supermarkets, the challenges faced by the pet insurance industry, and the recent move by Bella and Duke to expand beyond direct-to-consumer sales. Throughout, they emphasize the importance of genuine commitment to...2025-03-1727 minPet Business DisruptorsPet Business DisruptorsThe Pet Parent Revolution: How Consumer Awareness is Shaping the Future of Pet NutritionClayton interviews Peter Roy, the managing director of the Nutriment Group, who shares his extensive experience in the pet food industry, particularly in raw feeding. Peter discusses his journey from working as a consultant to leading significant companies in the raw pet food market, including the transformation of Angler Meat Products into Nature's Menu. He highlights the evolution of raw feeding from a niche market to a mainstream choice, emphasizing the importance of convenience and education for consumers. The conversation also touches on the growing supplement market, the differences between dog and cat food consumers, and the challenges of...2025-03-171h 23Real Pet Industry NewsReal Pet Industry NewsNutriment, Biome9 and Wilsons cold pressedSummaryIn this episode, Clayton and Sam discuss the implications of NutriMint's rapid acquisitions in the pet food industry, questioning whether it is becoming a monopoly. They explore the distribution strategies of NutriMint and the potential impact on competition and consumer choice. The conversation then shifts to Pooch and Mutt's acquisition of Biome 9, analyzing the complexities of the subscription model in pet health. Finally, they evaluate Wilson's Pet Food's diverse product range and the challenges of maintaining a strong market position amidst competition.2025-03-1133 minPet Business DisruptorsPet Business DisruptorsNiche Publishing in the Pet Industry: The Journey of Westies and BestiesClayton and Marina sit down with Alex and Kim, the founders of "Westies and Besties," a niche publication dedicated to West Highland White Terriers. The conversation delves into the evolution of publishing, highlighting the shift towards breed-specific content in an era where consumers crave detailed and specialized information. Alex and Kim share their personal journey, inspired by their beloved Westie, Buffy, and discuss the challenges and triumphs of launching their magazine during the pandemic. They emphasize the importance of providing well-sourced, expert-backed information to dog owners, addressing common misconceptions and health issues specific to Westies. The episode also touches...2025-03-1058 minReal Pet Industry NewsReal Pet Industry NewsOmni pet food, Vets vs CMA and Jolleye's price 'drops'SummaryIn this episode, Clayton and Sam delve into the current trends and challenges in the pet industry, focusing on the controversial vegan dog food brand Omni, the competitive landscape of pet retailers like Jolly's, and the complexities of the veterinary market. They discuss the implications of marketing strategies, consumer preferences, and the need for regulatory oversight in pet food and veterinary practices.TakeawaysOmni's reliance on questionable research raises concerns about their product's efficacy.The vegan dog food market is not appealing to the average pet owner.Jolly's price strategy may not be sustainable...2025-03-0427 minPet Business DisruptorsPet Business DisruptorsInsights from Declan O'Keeffe of Dec's PetsClayton sits down with Declan O'Keeffe, the founder of Dec's Pets and the Rob the Dog podcast. Declan shares the inspiring journey of his family-run pet business, which began in Wexford, Ireland, in 2018. He discusses the transition from a traditional brick-and-mortar store to a successful online presence, emphasizing the importance of community engagement and exceptional customer service. The conversation delves into the unique characteristics of the Irish pet market compared to the UK, the challenges posed by Brexit, and the evolving landscape of pet ownership and product offerings. Declan also highlights the innovative strategies that have helped Dec's Pets...2025-03-031h 03Pet Business DisruptorsPet Business DisruptorsThe Impact of New Legislation on Renting with Pets: What You Need to KnowClayton discusses the challenges faced by pet owners in the UK rental market with a relocation agent who specializes in finding pet-friendly accommodations. They explore the stark contrast between the high percentage of pet ownership in the UK and the limited availability of rentals that accept pets, highlighting the impact of recent legislation aimed at improving renters' rights. The conversation delves into practical advice for pet owners, including the importance of preparation, securing references, and even creating a "pet CV" to appeal to landlords. The episode also touches on the complexities of property covenants, the subjective nature of landlord...2025-02-2452 minPet Business DisruptorsPet Business DisruptorsNavigating the Wild West of Dog Training: Insights from the Canine Business AcademyClayton interviews Vicky Davis and Jo Moorcroft, the founders of the Canine Business Academy and co-authors of "Let's Talk Dog Business." The conversation delves into their unique journeys into dog training, highlighting Vicky's background in animal welfare and Jo's transition from corporate marketing to dog training. They discuss the challenges faced by dog trainers in a competitive and often chaotic industry, emphasising the importance of specialisation, proper pricing strategies, and understanding one's value. Vicky and Jo share their mission to empower dog trainers through community support and business education, aiming to elevate the standards of the profession and improve...2025-02-171h 05Pet Business DisruptorsPet Business DisruptorsFrom Dog Shows to Insurance: Mark Walden's Journey in the Pet IndustryHost Clayton sits down with Mark Walden, Head of Partnerships at Agria Insurance, to discuss the evolving landscape of pet insurance and the importance of animal welfare. Mark shares his journey from working in his family's boarding kennels to becoming a passionate advocate for pet health and welfare through his role at Agria. The conversation delves into the challenges faced by the Kennel Club, the significance of ethical breeding practices, and the need for transparency in the insurance industry. Mark also highlights the unique partnerships Agria has formed with various organizations, including assistance dog charities and police constabularies, to...2025-02-101h 07Pet Business DisruptorsPet Business DisruptorsThe Rise of Private Label Pet Foods: How Golden Acres is Disrupting the MarketClayton sits down with John Hewitt, owner of Northbound Consultancy and Training and former Marketing Director of G.A. Goldenacres, one of Europe's largest white label dog food companies. They delve into the fascinating world of pet food marketing, discussing the unique strategies employed by Goldenacres to empower independent pet shops with their own branded products. John shares insights on the challenges and opportunities within the pet food industry, including the impact of online sales, the importance of quality ingredients, and the evolving consumer perceptions of pet food brands. The conversation also touches on the significance of education for...2025-02-061h 05Pet Business DisruptorsPet Business DisruptorsThe Wild West of Pet Nutrition: Unpacking the Myths and Realities of Dog FoodHost Clayton, Sam Muelas, and Caroline Griffiths dive deep into the complexities of the pet food industry, particularly focusing on raw and processed pet foods. They discuss the disparities in nutritional guidelines, the challenges consumers face in understanding pet food labels, and the implications of marketing strategies employed by large corporations. The conversation highlights the importance of education for both pet owners and industry professionals, emphasizing the need for transparency and authenticity in pet nutrition. KEY TAKEAWAYS Variety in Pet Food Composition: There is a significant disparity in the composition of pet foods, particularly in...2025-02-0355 minPet Business DisruptorsPet Business DisruptorsThe Cost of Convenience: Understanding the Financial Landscape of Selling on Amazon and ChewyIn this episode of Pet Business Disruptors, Clayton engages in a deep conversation with Mike, the Director of Business Development and Operations at Brands Best Friend, an e-commerce agency specializing in the pet industry. They explore the complexities of navigating the ever-evolving e-commerce landscape, particularly on platforms like Amazon, Chewy, and Walmart. Mike shares insights on the challenges pet brands face in establishing a direct-to-consumer presence, the importance of developing a comprehensive e-commerce strategy, and the impact of rising customer acquisition costs. The discussion also highlights the significance of understanding consumer behaviour, the role of trust in online purchasing...2025-01-301h 04Pet Business DisruptorsPet Business DisruptorsFrom Kibble to Raw: Understanding the Evolution of Pet Nutrition with Caroline GriffithClayton welcomes Caroline Griffith, a seasoned pet nutritionist and former consultant at Nature's Menu. Caroline shares her extensive journey in the pet nutrition field, beginning with her early experiences in a kennel cattery and her passion for canine nutrition. The conversation delves into the evolution of pet food, particularly the resurgence of raw feeding, and the importance of understanding whole foods versus processed options. Caroline discusses the benefits of fresh, lightly cooked diets, the role of supplements, and the significance of maintaining a healthy microbiome in dogs. The episode also addresses common criticisms of raw feeding, including concerns about...2025-01-271h 05Pet Business DisruptorsPet Business DisruptorsHow Dignity Pet Crematorium Redefines Pet FarewellsClayton engages in a heartfelt conversation with Kevin Spurgeon, the owner of Dignity Pet Crematorium in Hampshire. They explore the emotional complexities surrounding pet loss and the often-overlooked realities of pet cremation services. Kevin shares the origins of his family-run business, emphasizing the importance of ethical practices and transparency in an industry that can sometimes mislead grieving pet owners. The discussion delves into the stark differences between individual and communal cremation services, the impact of corporate veterinary practices on pricing and choice, and the emotional support provided to pet owners during their time of grief. KEY TAKEAWAYS2025-01-231h 21Pet Business DisruptorsPet Business DisruptorsBehind the Scenes of Pet Retail: Sam Muelas Discusses the Challenges Facing Independent StoresClayton sits down with Sam Muelas, owner of The Pet Quarter and a prominent figure in pet nutrition on YouTube. The conversation dives into Sam's journey from a failed entrepreneur in finance to a passionate advocate for pet health and nutrition. They discuss the challenges faced by independent pet stores in a market increasingly dominated by private equity and subscription models, emphasizing the importance of product differentiation and ethical practices in the pet food industry. Sam shares insights on the pitfalls of sugar and cereals in pet food, the significance of educating customers, and the need for innovation among...2025-01-201h 15Pet Business DisruptorsPet Business DisruptorsFrom Music to Mutts: David Brown's Journey to Founding By Teddy, the Premium Dog Lifestyle BrandClayton sits down with David Brown, the CEO and founder of By Teddy, a premium dog lifestyle brand. David shares his entrepreneurial journey, from starting a clothing business at 15 to launching an alcohol-free cocktail brand and eventually transitioning into the pet industry. He discusses the saturated market of dog accessories and how By Teddy aims to fill a gap by offering products that resonate with modern dog owners seeking elevated, stylish options for their pets. The conversation delves into the challenges and strategies of entering retail, including their recent partnership with Pets Corner and their approach to independent stores...2025-01-131h 07Pet Business DisruptorsPet Business DisruptorsNavigating the Changing Media Landscape: The Importance of Press Coverage in the Pet IndustryClayton interviews Rachel Spencer, a seasoned pet business coach and journalist with a rich background in media. Rachel shares her journey from journalism to the pet industry, sparked by her unexpected adoption of a lively dog named Daisy. She discusses the evolution of her career, highlighting her passion for helping pet businesses gain visibility through effective publicity strategies. The conversation delves into the changing landscape of media, the importance of storytelling, and the challenges of imposter syndrome faced by many entrepreneurs. Rachel also introduces her online community, "Pets Get Visible," which offers support and resources for pet business owners...2025-01-0655 minLet\'s Talk Dog BusinessLet's Talk Dog BusinessBecome a Pet Business Disruptor to Grow Fast with Clayton Payne  DESCRIPTION In this episode, Jo & Vicky are joined by Clayton Payne, a pet and animal industry expert, podcaster and serial pet industry entrepreneur who is currently the C.O.O. at the Bug Factory. It is an insect company that develops industrial breeding systems for insects that are used in animal foods and feeds.    Clayton has worked in the pet and pet food industries all of his life. He has created, grown and sold multiple businesses in the sector. So, the information he shares here is invaluable and has been adapted to...2025-01-011h 11Pet Business DisruptorsPet Business DisruptorsThe Journey of Dog G8: Overcoming Challenges and Embracing Opportunities in the Pet MarketClayton engages in a lively conversation with Chris and Peter Maxted, the founders of Dog G8, a company specializing in innovative safety gates for pet owners. The discussion delves into the origins of their unique product, which was born out of necessity when Chris's wife ran a pet care business and faced challenges with dogs escaping through open doors. The Maxteds share their journey from concept to market, including their experience at trade shows, the impact of social media on their marketing strategy, and their memorable appearance on Dragon's Den. They also explore the importance of customer service, the...2024-12-301h 19Pet Business DisruptorsPet Business DisruptorsFrom Financial Planner to Pet Tech Entrepreneur: The Journey Behind iPuppieClayton interviews Mark Condon, the founder and owner of iPuppy, a groundbreaking dog training enhancement device. Mark shares the journey of developing iPuppy over the past two years, highlighting its unique features, including a large paw button that sends push notifications and video calls to pet owners when pressed by their dogs. The conversation delves into the training process for dogs, the potential applications of the device in service dog scenarios, and the challenges of bringing a tech product to market. Mark also discusses his background as a financial planner, the marketing strategies for iPuppie, and future product expansions...2024-12-2646 minPet Business DisruptorsPet Business DisruptorsFrom Pills to Poured: How PAWD Drinks is Changing the Way We Supplement Our PetsClayton interviews Rory Hanna, co-founder of PAWD Drinks, a London-based company pioneering the pet health drink market. Rory shares the inspiration behind their functional liquid supplements, stemming from personal experiences with his family dog, Scrumpy, who faced health challenges in his later years. The conversation delves into the unique benefits of liquid supplements over traditional pills, the challenges of educating consumers about this new category, and the importance of community engagement through events and direct interactions. Rory also discusses their current direct-to-consumer model, plans for future expansion into retail, and the significance of building a strong investor network that...2024-12-231h 04Pet Business DisruptorsPet Business DisruptorsSustainable Comfort: How Baker and Bray is Redefining Dog BedsClayton interviews Neil Taylor, the founder of Baker and Bray, a premium dog bed company that has garnered accolades for its quality and sustainability. Neil shares his extensive background in the pet industry, detailing his journey from printing for Pets at Home to launching his own brand focused on creating durable, eco-friendly products. The conversation delves into the challenges of competing in a price-driven market, the importance of customer service in a direct-to-consumer model, and the evolving perception of pet ownership. Neil emphasizes the need for high-quality, long-lasting products that cater to the modern pet owner, while also discussing...2024-12-191h 00Pet Business DisruptorsPet Business DisruptorsThe Power of Fragrance in Pet Products: Insights from Dot Dot Pet's CEOClayton interviews Harry Chapman, the CEO and founder of Dot Dot Pet, a start up that has made significant strides in the eco-friendly pet care market. With a focus on innovative products like biodegradable eco towels, uniquely formulated shampoos, and nutritional supplements for cats and dogs, Harry shares insights into the challenges and successes of launching a new brand in a competitive industry. The conversation delves into the importance of branding, the impact of social media marketing, particularly on platforms like TikTok, and the unique features of Dot Dot Pet's offerings, including a calming fragrance for dogs during bath...2024-12-1658 minPet Business DisruptorsPet Business DisruptorsLeveraging Expertise for Pet Business GrowthClayton interviews Jennifer Murray, a seasoned consultant in the pet industry with over 21 years of experience. Jennifer shares her journey from owning retail pet stores to founding Murray Pet Sales and Consulting, where she specialises in business development, sales, and market research for pet-related businesses. The discussion delves into the intricacies of white labeling, demystifying the process for aspiring entrepreneurs looking to create their own pet treat brands. Jennifer explains the differences between menu-based products and custom recipes, the importance of understanding market trends, and how private label facilities can alleviate the burdens of production and compliance. ...2024-12-121h 01Pet Business DisruptorsPet Business DisruptorsThe Trials and Triumphs of Rapid Growth in the Raw Pet Food MarketClayton sits down with Ben McIntyre, the CEO and founder of Mersey Raw, one of the UK's fastest-growing raw food companies. They delve into the evolution of the raw pet food industry, discussing Ben's journey from feeding his own dogs a raw diet to establishing a successful business that prioritises quality and innovation. The conversation covers the challenges of scaling a rapidly growing company, the importance of education in the raw feeding community, and the unique products Mersey Raw offers, including unusual proteins like goat and rabbit.   KEY TAKEAWAYS Growth of the Raw F...2024-12-0957 minPet Business DisruptorsPet Business DisruptorsFrom Waste to Value: The Pragmatic Approach to Insect Farming and SustainabilityIn this episode of Pet Business Disruptors, host Clayton interviews Yka Maijonen, CEO of Manor Insect, a Finnish company specializing in black soldier fly (BSF) breeding. Yka shares the journey of Manor Insect, highlighting their mission to make insect farming accessible and affordable for everyone. The discussion delves into the challenges and misconceptions within the BSF industry, particularly regarding market viability, pricing, and the importance of understanding customer needs. Yka emphasizes the need for a pragmatic approach to insect farming, focusing on low-cost solutions and the significance of knowledge and training for aspiring insect farmers.  KEY TAKEAWAYS2024-12-051h 09Pet Business DisruptorsPet Business DisruptorsDemystifying Corporate BuyingClayton interviews Ben Penrose, a seasoned expert in the pet industry with extensive experience in both supply and buying roles. Ben shares insights from his time as the General Manager and Head of Buying at Fetch.co.uk, discussing the complexities of navigating the corporate buying process. He emphasizes the importance of preparation, understanding unique selling points (USPs), and the dynamics of negotiations with corporate buyers.  KEY TAKEAWAYS Understanding the Buying Process: It's crucial for suppliers to demystify the buying process by understanding the busy nature of corporate buyers.  Preparation is Key: Suppliers sh...2024-12-021h 03Pet Business DisruptorsPet Business DisruptorsFrom Puppy Farms to Responsible Breeding: A Deep Dive into Dog WelfareIn this episode of Pet Business Disruptors,  Beverly Cuddy, the esteemed editor of Dogs Today, shares her extensive experience in the dog world, discussing her journey from working at the Kennel Club to advocating for animal welfare. The conversation delves into the complexities of dog breeding, the challenges faced by responsible breeders, and the impact of legislation like the Dangerous Dogs Act. Beverly highlights the importance of understanding dog behaviour and the need for better regulation in the pet industry, particularly concerning dog training and breeding practices. The episode also touches on the emotional and financial challenges pet owners f...2024-11-281h 43Pet Business DisruptorsPet Business DisruptorsBeyond Paw Prints: Crafting Unique Brand Identities in the Pet IndustryIn this episode of Pet Business Disruptors, Clayton interviews Kate Hendry, the owner and founder of Finbo Studios, a pet brand marketing company. Kate shares her insights on the importance of branding for pet-related businesses, emphasising that a strong brand goes beyond just a logo; it encompasses strategy, design, and messaging that resonate with the target audience. She discusses the significance of colour psychology, brand consistency, and the need for brands to differentiate themselves in a crowded marketplace. Kate also highlights her passion for the pet industry, drawing from her personal experiences as a pet owner, and explains how...2024-11-2554 minPet Business DisruptorsPet Business DisruptorsThe Evolution of Pet Retail: Exploring Concept Corners and E-commerce Trends in Hong KongIn this episode, Shirley Yap, founder and owner of Arowana, shares her journey into the pet product distribution market in Hong Kong and Singapore. Transitioning from a background in finance and legal work, Shirley discusses her passion for animals and the inspiration behind starting her business during the SARS outbreak in 2003. She highlights her initial challenges, including language barriers and market understanding, and recounts her first partnership with the Italian pet food brand, Almond Nature. The conversation delves into the competitive landscape of the pet industry, the importance of quality and branding, and the unique dynamics of the Hong...2024-11-2157 minPet Business DisruptorsPet Business DisruptorsFrom Pets to Places: Understanding the Need for Specialised Pet Transport ServicesIn this episode of Pet Business Disruptors, Clayton and Marina sit down with Claire Harris, the founder of Pets to Places, the world's first pet taxi franchise. Claire shares her journey and the mission behind her business, which addresses the critical need for pet transportation services, especially for those who do not drive. The conversation delves into the challenges pet owners face when trying to transport their animals to vets, groomers, and other essential locations, highlighting the growing trend of younger generations choosing pets over children. Claire passionately discusses the importance of proper pet restraint in vehicles, the lack...2024-11-181h 04Pet Business DisruptorsPet Business DisruptorsConvenience Meets Expertise: The Synergy of Fuel and Pet Supplies in CambridgeIn this episode of Pet Business Disruptors, Clayton interviews Marina Jennings, the manager of Wallace & Sons Pet Supplies, a unique pet store located within a petrol station in Cambridge. With over 20 years of experience in the retail industry, Marina shares her insights on effectively selling pet products and the advantages of operating in a high-traffic location. The conversation delves into the importance of customer engagement, the challenges of selling dog food, and the need for knowledgeable staff to guide customers in making informed choices. Marina emphasises the significance of understanding individual pet needs and the value of providing solutions...2024-11-1151 minPet Business DisruptorsPet Business DisruptorsFrom Human to Canine: The Journey of Doggy Doggy Yum Yum Ice CreamIn this episode of Pet Business Disruptors, Clayton interviews Sam Hanbury, co-founder of Doggy Doggy Yum Yum, a unique ice cream brand designed specifically for dogs. Sam shares the fascinating journey of how their human ice cream company transitioned into the pet food industry after noticing dog owners purchasing ice cream for their pets. He discusses the importance of using high-quality, dairy-free ingredients, and the brand's commitment to transparency and health. The conversation delves into the challenges and successes of marketing dog ice cream, the significance of branding, and the impact of social media on their growth. Sam also...2024-11-0455 minPet Business DisruptorsPet Business DisruptorsFrom Reactive to Proactive: Understanding the Role of Animal Nutritionists in Pet HealthIn this episode of the Pet Business Disruptors podcast, Clayton engages in an insightful conversation with Dr. Casey Bradley, president of the Sun Swine Group and a PhD animal nutritionist. They delve into the nuances of animal nutrition, discussing the differences between PhD nutritionists and board-certified veterinarians, and the importance of understanding dietary needs for various dog breeds. Dr. Bradley shares her expertise on the implications of high-protein diets, the role of grains in pet food, and the challenges of formulating diets that meet both nutritional requirements and consumer expectations. The episode also addresses common misconceptions about ingredients, the...2024-10-281h 08Pet Business DisruptorsPet Business DisruptorsBehind the Mic: The Journey of Jon Patch and His 34-Year Legacy in Pet RadioIn this episode, Clayton welcomes Jon Patch, the legendary host of "Talkin Pets," a radio show that has been captivating audiences for over 34 years. They discuss the challenges and rewards of working with both domestic pets and wildlife, touching on topics such as animal rescue, the impact of captivity on wild animals, and the significance of zoos in conservation efforts. Jon shares personal anecdotes, including his encounters with celebrities like Betty White and Linda Blair, and reflects on the unconditional love pets provide.   KEY TAKEAWAYS The podcast features a host who has been r...2024-10-211h 32Pet Business DisruptorsPet Business DisruptorsNavigating Growth: Chris Jones on Expanding Peregrine's Product Range and Market ReachIn this episode, Clayton sits down with Chris Jones, the Managing Director of Peregrine Live Foods, the UK's leading distributor of reptile and live food products. Chris shares the fascinating history of Peregrine, which began 35 years ago as a small live food business founded by two scientists and has since evolved into a major player in the pet industry, employing around 170 people and serving over a thousand shops weekly. Chris also discusses the importance of independent pet shops in the reptile market, the challenges posed by Brexit, and the potential for international expansion.   KEY TAKEAWAYS2024-10-141h 05Pet Business DisruptorsPet Business DisruptorsFrom Curiosity to Innovation with Harry BremnerWelcome to the latest episode of Pet Business Disruptors! In this exciting installment, host Clayton sits down with Harry Bremner, the founder of Tuggs, a groundbreaking dog food company that is changing the game in the pet food industry. Tuggs stands out by blending traditional animal proteins with insect proteins, specifically black soldier fly larvae, to create a nutritious and sustainable dog food option. Discover how Harry's journey began with a curiosity about entomophagy and evolved into a mission to improve dog health and reduce reliance on livestock. In this episode...2024-10-0747 minPet Business DisruptorsPet Business DisruptorsPioneering Insect Protein: Anne Carlson's Journey with Jiminy's Dog FoodIn this episode, Clayton interviews Anne Carlson, the founder of Jiminy's Dog Food, a pioneering brand in the alternative protein market that specializes in insect protein for dogs. Anne shares her journey of introducing cricket protein into the pet food industry, discussing the challenges of regulatory approval and consumer education. The conversation delves into the unique health benefits of insect protein, including its positive impact on gut health, oral hygiene, and overall dog wellness. Anne emphasizes the importance of understanding consumer needs and the evolving landscape of pet nutrition, highlighting how Jiminy's has adapted its marketing strategy to focus...2024-09-301h 08Pet Business DisruptorsPet Business DisruptorsWhy Quality Matters: The Truth About Pet Supplements and Bone BrothWhy Quality Matters: The Truth About Pet Supplements and Bone BrothIn this episode Clayton interviews Lara McCullough , the owner of Karnlea, a company specializing in high-quality pet supplements. Lara shares her journey in the pet industry, which began 20 years ago out of a personal need to help her rescue dog with dietary issues. The conversation delves into the evolution of the supplement market, the importance of quality and transparency in pet nutrition, and the challenges of distribution for new brands. Lara discusses the unique aspects of her products, including bone broth and goat milk supplements, and emphasizes the significance of education for both retailers and consumers in making informed...2024-09-231h 05Pet Business DisruptorsPet Business DisruptorsBreaking Down Antimicrobial Resistance: The Role of Probiotics in Modern Pet CareIn this episode, Clayton engages in a thought-provoking conversation with Joe Flanagan, the Director of Ingenious Probiotics. They explore the revolutionary concept of using probiotics not just for pet health, but also for improving indoor air quality and reducing reliance on harmful chemical cleaners. Joe shares his journey from air quality management to the pet industry, highlighting the importance of maintaining a healthy microbiome for both pets and humans. Their discussion delves into the misconceptions surrounding bacteria, the dangers of antibacterial products, and the environmental impact of chemical cleaners. KEY TAKEAWAYS Joe highlights the importance...2024-09-161h 05Pet Business DisruptorsPet Business DisruptorsBehind the Scenes at Fluker Farms: David Fluker Discusses Challenges and Opportunities in the Insect MarketIn this episode, Clayton interviews David Fluker, the president and owner of Fluker Farms, America's largest insect company. They discuss the evolution of the pet industry, the unique range of products Fluker Farms offers, including canned and vacuum-packed crickets, and the challenges of navigating regulations in the insect sector. David shares insights into the company's diversification strategy, particularly in black soldier fly production, and the importance of research and development in driving innovation.  KEY TAKEAWAYS Fluker Farms is recognized as America's largest insect company, supplying a wide range of insect products to major pet retailers like P...2024-09-091h 08Pet Business DisruptorsPet Business DisruptorsNavigating the Reptile Industry: Greg West's Experience and ExpertiseIn today's episode, Clayton interviews Greg West, the owner of Cornell's World and the promoter for the WCRE (West Canadian Reptile Expo). Greg shares insights into his journey in the reptile industry, from his early experiences with reptiles to his involvement in TV shows like "Scaled." He delves into the importance of reptile expos in the industry, highlighting their sense of community and the opportunity they provide for education and networking.  KEY TAKEAWAYS Greg West, the owner of Cornell's World, emphasizes the importance of entertainment and community at reptile expos. Reptile shows foster a...2024-09-0256 minPet Business DisruptorsPet Business DisruptorsHow to Sell and Succeed as a Pet Industry DistributorIn this episode, Clayton and Harvey discuss the challenges and strategies of succeeding as a pet industry distributor. Both hosts share their own insights based on their extensive experience in the field. They discuss the evolution of distributors in the pet industry, highlighting the importance of niche specialization, stock management, and effective communication with suppliers. They also cover topics such as the impact of large distributors, the significance of customer service, the role of trade shows, and the pitfalls of running out of stock.  KEY TAKEAWAYS Maintaining good stock levels is essential for distributors to p...2024-08-261h 02Pet Business DisruptorsPet Business DisruptorsFrom Doggy Day Care to Business OwnerThe podcast episode features an engaging conversation between the host and Jamie Keane, the founder of Bespotted, discussing the pet industry and marketing strategies. Jamie shares her journey from working at a doggy daycare to starting her own business in the pet industry. They delve into the challenges of marketing in the pet industry, emphasizing the importance of understanding niche markets and addressing specific pain points of customers. The conversation also touches on the significance of authenticity, transparency, and building relationships with customers in the pet industry. Throughout the episode, they explore topics like imposter syndrome, the value of...2024-08-191h 01Turn It On - The Level 42 Fan PodcastTurn It On - The Level 42 Fan PodcastEpisode 12: Stuart Clayton On this episode of Turn It On, the guys speak with world-renowned bass instructor and Bassline Publishing founder Stuart Clayton – and how discovering Level 42’s Mark King was instrumental in setting him on his path. 2024-08-151h 03Pet Business DisruptorsPet Business DisruptorsThe Entrepreneurial Journey into the Hemp IndustryIn this episode of the podcast, Clayton sits down with David Hartigan, the CEO of Hemp Heroes, to discuss the journey of Hemp Heroes in the CBD and hemp-based industry. David shares his background in business consultancy and how he ventured into the hemp space. They delve into the different types of CBD products, the importance of quality, and the challenges faced in the industry. David also talks about the misconceptions surrounding hemp and CBD, as well as the future plans for Hemp Heroes, including expanding into the human food market. Tune in to learn more about the fascinating...2024-08-1259 minJourney to PurposeJourney to PurposeChallenging the Status Quo: From Politics to Travel with Clayton PayneClayton Payne, a traveler with a passion for geography and culture, shares his experiences of visiting unusual and off-the-beaten-path places.He discusses his fascination with exploring different cultures and how it has influenced his travel decisions.Clayton also talks about the shock and challenges he has faced in some of his travels, such as visiting Haiti during a deteriorating political situation and encountering bandits in Tajikistan.He emphasizes the importance of curiosity and pushing oneself to gain new perspectives and clarity on life.Clayton also shares his love for visiting unrecognized states...2024-08-0846 minPet Business DisruptorsPet Business DisruptorsThe Truth About Raw Feeding and The World of Pet Nutrition with Michelle HollisIn this episode, Clayton sits down with Michelle Hollis, a veterinary nurse and member of the Raw Feeding Veterinary Society. Michelle shares her journey into raw feeding for her working cocker spaniel and the positive impact it had on her dog's health. They delve into the controversy surrounding raw feeding in the pet industry, contrasting views on raw feeding among veterinarians, and the importance of proper nutrition for pets. Michelle emphasizes the need for variety in a balanced raw food diet and highlights the significance of supplements in pet nutrition.  KEY TAKEAWAYS Raw feeding for d...2024-08-0544 minPet Business DisruptorsPet Business DisruptorsInnovative Pet Products: The Founding of Grub Club PetsIn this first episode of Pet Business Disruptors, Clayton speaks to Hugh Petit, the co-founder and COO of Grub Club Pets, an insect pet food company. Hugh discusses the journey of starting an insect-based dog food business and the challenges and successes they have faced. Together, they delve into the unique selling points of insect protein for pets, the challenges of introducing insect-based products to consumers, and the strategies they have used to overcome skepticism. Hugh also shares insights on their product development process, fundraising efforts, and the importance of brand differentiation in the competitive pet food industry. 2024-07-291h 08Pet Business DisruptorsPet Business DisruptorsBuilding Relationships and Adding Value: Marketing Tips from Pixie GreatorexIn this episode, Clayton has a lively discussion with Pixie Greatorex, a pet industry writer, blogger, and SEO specialist. Pixie shares her journey from owning a pet-sitting business to becoming a freelance writer in the pet industry. Their conversation delves into the importance of content strategy, the impact of AI on writing, and the value of blogs in increasing Google rankings. Pixie emphasizes the need for businesses to prioritize blogs and shares insights on building relationships, pricing transparency, and the evolving landscape of content creation in the digital age.  KEY TAKEAWAYS Building relationships with other p...2024-07-2958 minPet Business DisruptorsPet Business DisruptorsBalancing Authenticity and Revenue in the Influencer SpaceToday, Clayton is discussing the topic of influencer marketing in the pet industry with Randy Williams and Emma Lock, who is more commonly known as Emzotic. Randy and Emma share insights into their experiences with influencer marketing, particularly in the context of their businesses, WeGroCo and Zen Habitats. They discuss the challenges and benefits of working with influencers, the importance of authenticity, and the innovative approach of creating branded creator stores to enhance the relationship between creators and brands. KEY TAKEAWAYS Building long-term relationships between brands and creators is crucial for sustainable success in influencer...2024-07-291h 19Let\'s Talk BusinessLet's Talk BusinessClayton Payne - The Bug FactoryIn this episode, Claudia is joined by Clayton Payne of The Bug Factory.2024-06-0959 minCreator\'s CafeCreator's Cafe22. Ian Weinreich: Darkly Comic VibesTV Writer Ian Weinreich and I talk about the writer's balancing act between individual contribution and group collaboration.Follow: IG: ianweinreichIan Weinreich at IMDBCreator's Challenge: Create an Audio BookFind a short story you love and record an audio book of it to see how pacing and tone translate.Bio & IntroIan Weinreich is a writer and producer. He was a writer on The Flight Attendant, which was nominated for a Writer's Guild Award for best new series, and Ian's episode...2024-03-2851 minDragon Sports LiveDragon Sports LiveDragon Sports Live 2/26/23MLB Padres Manny Machado plans to opt-out after season. Padres Nick Martinez replaces Clayton Kershaw on U.S. WBC Roster. White Sox minor league P Anderson Comas says he is gay. White Sox & Elvis Andrus agree to a 1-year $3M Deal. Orioles hope to have new lease done this summer. Yankees Dj Lemahieu avoids surgery foot now 100% Spring Training begins on FEB. 24th All-Star Jason Kipnis Announces Retirement. 2020 Cubs Cubs add R Michael Fulmer to a 1-year $4M Deal Cubs R Codi Heuer was place on 60-Day IL Tigers Miguel Cabrera Hopes for fun final year FB Luke...2023-02-2655 minSuccess AchesSuccess AchesClayton Blaha - Head of Partnerships @ Audius (Part 1)On this episode, we have Clayton Blaha - Head of Partnerships at Audius. Audius is the leading decentralized music streaming platform. We dive into what “decentralized” means in relation to the current paradigm of “centralized” platforms. Clayton has a long background in music as a publicist at premiere PR firm Biz 3, a manager of the Grammy Nominated artist Matt Maeson and running partnerships at Audius where he’s secured some extremely important collaborations across the music industry in the spirit of pushing forward the adoption around decentralized music. We ran out of time and didn’t get to cover everything w...2022-01-2857 minKitch and DuffKitch and DuffKitch and Duff talk Purdue football- October 14, 2021Kitch and Duff on why Purdue needs to go for it against Iowa, which QB should start for the Boilers, the expected impact of Payne Durham and Cory Trice, why it's a good time to play Iowa, plus keys to a Purdue victory in Iowa City.  2021-10-1439 minHe Shoots, He Draws PodcastHe Shoots, He Draws PodcastEp.127 Meredith Stotzner - The Life & Times of a Photoshop Product ManagerThis week's guest is Meredith Payne Stotzner, a 20+ year member of the Photoshop team at Adobe and currently the Product Manager (Photoshop & Digital Imaging). We get to see Meredith at Adobe Max and Photoshop World and chat all things Photoshop but we've never really got to know her background. So we chat about Meredith's path to Adobe and how our creative world has evolved as well as her role.Thank you to Nero’s Notes / The Photography ShowMeredith on TwitterPhotoshop on YouTube (Magic Minute)Adobe Max FREE Registration ...2020-09-141h 38House Wine Radio with DJ PayneHouse Wine Radio with DJ PayneKMLYN Vol. 1 (Bass)- Trap HouseOne of my first favorite genres to DJ, big sounds and infectious drums are a mainstay this week. Lots of remixes for you to sing along to, and a few surprises, as always. Track List 1. We Still in This Bitch (DJRYou Flip) -B.o.B. ft. T.I & Juicy J vs RL Grime & Salva 2. Mouf- Graves 3. God Is A Woman (BPM Supreme Trap Remix) -Ariana Grande 4. Panda (R-You Rise Bootleg)- Desiigner 5. Came Up (Graves & Clips x Ahoy VIP Edit)- Flosstradamus 6. All of The Lights (Thrizzo Festival Trap Remix)- Kanye West 7. Hard In Da Paint (Loczi Show Edit...2020-02-2032 minTotalPicture: Talent Acquisition, HR Tech, Careers, Leadership, Future of WorkTotalPicture: Talent Acquisition, HR Tech, Careers, Leadership, Future of WorkLeadership Stamina - NeuroLeadership Summit InterviewIn this exclusive interview recorded at the NeuroLeadership Summit, Jessica Payne, Ph.D, one of the world's leading researchers around sleep, stress and memory, explores the foundations of developing cognitive stamina. 2013-12-2022 min