Shows
The RevOps Hero PodcastHow 5 Different Companies Run Go-To-MarketWe're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers.You'll hear how companies structure their go-to-market motions across:- Inbound marketing and demand generation- SDR/AE handoffs and deal stage workflows- Self-serve vs. high-touch enterprise sales- Attribution tracking and reporting- Event-based field marketing and referral pr...
2025-09-2038 min
The RevOps Hero PodcastLessons Learned from 85 HubSpot OnboardingsIn this episode of the RevOps Hero Podcast, host Chris Strom is joined by ClearPivot teammate Andrew Chao Daongam to break down what companies need to know before, during, and after onboarding with HubSpot.With over 80 successful onboardings under his belt, Andrew shares practical insights on:✅ The 3 main types of HubSpot onboarding projects✅ Setting realistic expectations for guided onboarding✅ The most common goals—and common mistakes—for Sales, Marketing, and Service Hub onboardings✅ Why your internal process mapping must come before system configuration✅ How t...
2025-08-2037 min
The RevOps Hero PodcastWhy CPQ Is RevOps’ New SuperpowerConfigure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code extensibility, are reshaping the space.Listen in for:A clear-spoken CPQ primer: what it is, what it isn’t, and the tipping points that signal it’s time to adopt.Real-world patterns that demand more than manual quoting—think multi-currency deals, complex product bundles, or fast-moving self-s...
2025-06-1731 min
Ops CastThe Ugly Work Behind a Beautiful CRMText us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that ma...
2025-05-1249 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreTraditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and...
2025-04-2433 minThe RevOps Hero PodcastField Ops: Mastering Marketing Operations for In-Person EventsIn this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations.Together, they unpack:✅ Why in-person events are regaining importance in today’s remote-first world✅ How to align sales and marketing before, during, and after your event✅ What types of events (from CABs to fireside chats) work best and why✅ Tools and...
2025-04-2338 minThe RevOps Hero PodcastIntegrating Your CRM With Your Data WarehouseCompanies have crucial data stored across multiple systems in their organization. And the bigger the company, the more systems there are. Sales, marketing, finance, ERP, inventory, contract management, billing, and service delivery are just types of data and systems that show the story of the business. Many times your CRM just by itself can't show all of that!Because of this, many companies have started setting up a centralized data warehouse like Snowflake or Redshift to pull in data from their CRM and other systems to be able to run more advanced and centralized reporting across it...
2025-03-0438 minThe RevOps Hero PodcastStandard vs. Custom HubSpot-Salesforce IntegrationRunning a Salesforce-HubSpot go-to-market stack is one of the most common tech setups in businesses today. Many businesses manage it using HubSpot's native Salesforce integration. But some businesses instead choose to build their own custom integration. Why would they do that? Should your company consider custom-building your HubSpot-Salesforce integration as well?
We talk with Erick Salvatierra on this exact topic. We discuss topics like:
When should you use the standard HubSpot-Salesforce integration?
When would a custom integration be better? We discuss specific factors including: sync frequency requirements, field mapping requirements, number of records to sync, compliance...
2024-11-1326 min
The RevOps Hero Podcast1:Many vs. 1:1 Email Tools — What You Need to KnowOver the past year, I’ve noticed a growing confusion among marketers and sales professionals about the different types of email tools—and it’s leading to serious consequences.
In this video, I delve into the two main types of sales and marketing email tools: 1:many and 1:1. Understanding the distinction isn’t just technical—it’s essential for protecting your email domain reputation and ensuring your messages reach the intended audience.
🔍 In this episode we discuss:
What are 1:many email tools and how they work
What are 1:1 email tools and how they work
How email providers like...
2024-10-2321 min
The RevOps Hero PodcastSmarter Salesforce Campaigns & Multi-Touch AttributionWe do a deep dive into marketing operations with Lauren Sanyal in this episode. 🤘 We start off by talking with Lauren about how they structure their marketing ops and RevOps teams within her company, and how they decide who reports to who.From their we talk through how they run their marketing and revenue tech stack using Salesforce and Marketo. Lauren and her team run a very meticulous Salesforce campaign structure for organizing and tracking all of their marketing activities. We discuss the how and why of their Salesforce campaign setup. Many companies under-utilize the campaigns in the...
2024-08-0228 min
The RevOps Hero PodcastHow to Use HubSpot for PLG SaaS CompaniesThe go-to-market motion for product-led growth (PLG) SaaS companies is VERY different from sales-led growth companies.➡️ The contact lifecycle/funnel stages are different➡️ The data/system architecture is different➡️ The relationship between the CRM and billing systems are different.➡️ The key funnel conversion rates are different.Instead of setting up sales pipelines, hiring Account Executives, and managing territories, you’re doing defining custom in-app behavior triggers, you’re integrating your CRM to your app user records or inte...
2024-06-0734 min
The RevOps Hero PodcastHow to Define the Role and Org Chart of RevOpsRevOps is the backbone of a company. It touches every business function: marketing, sales, customer success, finance, operations, and IT. But when a role touches a little bit of everything, how do you concisely define what that role itself is? Where does it fit in your company structure? Who should RevOps report to?We talk through all of these things in this episode with Brandon Dith-Berry. We then move on to discussing the systems architecture that Brandon has implemented at his company Zeni: what are the different systems they're running, and how they structure and pass data between their...
2024-05-1135 min
The RevOps Hero PodcastB2B vs. B2C Salesforce-HubSpot IntegrationIn this episode we talk with Nick Jensen, who runs marketing operations for the world-famous Tony Robbins. Nick and his teammates run a marketing-sales operation with a contact database in the millions, using Salesforce and HubSpot together to run their operations.We talk about: The similarities and difference between their B2C and B2B customer lifecycles and sales pipelines How they connect HubSpot to Salesforce for people objects compared to contact and account objects How they decide what object and event data to sync between Salesforce and HubSpot How they run large-scale email marketing (40 million...
2024-03-1328 min
The RevOps Hero PodcastThe Marketing-to-Sales LifecycleEver run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR qualification to Account Executive handoff.We cover topics such as: How to manage contact lifecycle stages throughout the process How Kristina tracks attribution data through the process How Kristina and her team have integrated HubSpot and Salesforce to track their full customer journey How...
2024-02-0628 min
The RevOps Hero PodcastMarketing Ops Buildouts for Effective Attribution and Lead ScoringIn this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D.We talk through how they run Salesforce and Marketo together, how they structure their data in the systems, how they do campaigns, attribution, and lead scoring, and much more.Give this episode a listen to learn from Travis how to built out a whip-smart operational machine for your own company's marketing engine.
2023-12-0725 min
The RevOps Hero PodcastThe Sales & Marketing Metrics We Track at ClearPivotIt's easy to get overwhelmed with the amount of data and metrics that sales and marketing tools report on nowadays. You can get pages and pages of metrics from platforms like HubSpot, Google Analytics, Salesforce, Meta Ads Manager, and so on. How do you know which metrics are the most important and which you should ignore? In this episode, we walk through which key sales and marketing metrics we track for ourselves at ClearPivot.
2023-08-2930 min
The RevOps Hero PodcastHow We Run Our Sales Pipeline at ClearPivotYou can have the greatest marketing campaign ever and still see your company miss its goals if you don't have a rock-solid sales process to back it up. So it's crucial to get your sales pipeline process running as well as your marketing campaigns. But where and how should you start? In this episode, ClearPivot founder Chris Strom walks through how we run our own sales pipeline process at ClearPivot. Give this episode a listen, and you will come away with some actionable ideas to apply to your own company's sales process, so that the sales team will be...
2023-05-3126 min
The RevOps Hero PodcastWhy We Recommend HubSpot Content Hub over WordPressMarketing teams nowadays spend a LOT of time managing their website. And WordPress is the most common platform choice for managing company websites. But WordPress has severe risks and liabilities that we believe make it a poor choice for most company websites nowadays. In this episode we talk about 6 specific reasons why WordPress is a bad choice for most companies' websites, and why we recommend using HubSpot Content Hub instead.
2023-04-0628 min
The RevOps Hero PodcastWeb Analytics vs. Self-Reported Attribution with Chris Strom, Founder of ClearPivotWeb analytics don't tell the full story. ClearPivot Founder Chris Strom joins The Marketing Hero to explain the limitations of web analytics like source tracking, and advocate for asking people directly, "How did you find us?" Listen for important details on how to use web analytics and self-reported attribution together to create a fuller picture of how your company is attracting leads.
2022-12-2631 min
The RevOps Hero Podcast5 Big Marketing Mistakes Everyone Makes with Chris Strom, Founder of ClearPivotClearPivot agency Founder Chris Strom discusses 5 common mistakes he's seen clients make over and over in his 13 years as a HubSpot partner, and suggests the best ways to combat them. Come on in, and find out if you've been over automating, leaving SQLs on the table, or doing one of these other common marketing mis-steps!
2022-10-2826 min
The RevOps Hero PodcastCustomer Data and Purposeful Engagement with Zack Wenthe of Treasure DataOn episode 38 of The Marketing Hero Podcast, we're joined by Zack Wenthe, Senior Technical Product Marketing Manager and product evangelist for Treasure Data. It's a customer data platform that aims to help businesses reclaim customer-centricity by focusing on purposeful engagement. We'll dive into what that means and how CDPs deal with questions of data privacy and tightening regulations along with some personal insights into Zack's career.
2022-09-2834 min
The RevOps Hero PodcastGoing to Market Backwards with Dave Fink, CEO of PostieOn today’s episode of The Marketing Hero podcast, we're talking with Dave Fink, Founder and CEO of Postie. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world. Our conversation focuses on the story of how Postie developed and executed their own go-to-market strategy and marketing plans. Spoiler: They went about it backwa...
2022-09-1929 min
The RevOps Hero PodcastIdentity Management and Giving Back with Peter Wheeler of Auth0 by OktaPeter Wheeler has a big title and an even bigger job as the Senior Marketing Manager for Social Impact, Startups and Self Service for Auth0.org, a corporate social impact “startup” within the Auth0 product unit of Okta. On this episode of The Marketing Hero podcast with Maia Morgan Wells, the discussion gets deep about the intricacies of trying to make a positive impact on the world through enterprise identity management. Let's dive in ... and give back. Peter has been a serial entrepreneur, innovative marketing leader, and agency owner for the past two decades. He has executed major...
2022-08-1819 min
The RevOps Hero PodcastProduct-Led Growth with Nick ToppingWelcome to episode 35 of The Marketing Hero podcast with our host Maia Wells and her guest, Nick Topping, Head of Marketing & Business Development in the Americas for SafetyCulture. It’s a SaaS company that makes the checklist & inspection app iAuditor. The conversation gets into product-led growth and the freemium model, plus sales-marketing alignment secrets you don't want to miss.
2022-08-0619 min
The RevOps Hero PodcastGlobal Field Marketing with Sejal KorenrompOn this episode of The Marketing Hero Podcast, we welcome Sejal Korenromp, VP of Global Field Marketing for Snyk. Our discussion focuses on what it's like to build an international marketing team with true focus on respecting local culture. From virtual events to real-life conferences and building community among their developer audience, localizing marketing and truly connecting with ideal customers is what Sejal's team does best. Let's get into it with Sejal Korenromp.
2022-06-2744 min
The RevOps Hero PodcastHigh-Growth Marketing Leadership with Kathleen BoothThis episode of The Marketing Hero Podcast features a conversation about high growth leadership and the power of building out a "media business" approach to B2B marketing. Kathleen Booth is the the Senior VP of Marketing at Tradeswell, a B2B SaaS solution going all-in on 'The Current' a fully-fledged media destination and daily newsletter that curates e-commerce news and resources.
2022-06-1329 min
The RevOps Hero PodcastSocial Audience Insights with Marlee Gauthier, Marketing Director for StatSocialWelcome to a conversation about following your entrepreneurial spirit. Join host Maia Wells with guest Marlee Gauthier, Marketing Director for StatSocial and dig into evolving tools like social audience insights. Get your answer to the question, "How can we better understand our audiences while respecting increasing demand for consumer privacy protection?"
2022-05-3127 min
The RevOps Hero PodcastProduct Marketing at the Center of the SaaS Universe with Shelby BrittonJoin Maia Morgan Wells as she interviews Product Marketing Director Shelby Britton, who spent 13 years at Adobe, and is now at media experience cloud provider, Cloudinary. Listen in for a conversation about the multi-functional role of product marketing and why metrics and business goals are so darn important for marketers.
2022-05-1636 min
The RevOps Hero PodcastB2C SaaS Marketing with Asaf RothemOur podcast host and conversation-starter, Maia Morgan Wells, gets into B2C SaaS marketing with Asaf Rothem. Formerly at companies like Seeking Alpha, Wix and BrightInfo, Asaf is now leading a team of 40 in the competitive investing scene, with eyes on the all-important KPI of company ARR. Find out how Asaf helps his team to hit their goals without burning out on this episode of The Marketing Hero podcast by ClearPivot.
2022-04-2528 min
The RevOps Hero PodcastA Tactical HubSpot Conversation with Dylan Gallagher of Bridge CapitalJoin guest host Chris Strom as he interviews Dylan Gallagher of Bridge Capital. This episode is full of detailed, practical tips on how to apply HubSpot to different uses in different businesses. If you're looking for tactical HubSpot advice, this is the episode for you.
2022-04-0433 min
The RevOps Hero Podcast"Yes, And" Marketing Leadership with Carey StraetzJoin Maia Wells and The Marketing Hero podcast for an interview with Carey Straetz, Head of Demand Generation at Mode. A "yes, and" approach to leadership combined with a career's worth of learning how to guide teams in the right direction has made Carey one of the most respected marketing leaders in the SaaS space. Listen in for real tips on forming a diverse team and achieving real results together.
2022-03-2032 min
The RevOps Hero PodcastSelf-Awareness and Startup Life with Nate SmoyerOn this episode of The Marketing Hero Podcast, Maia Wells talks with Nate Smoyer about startup life and what it's like to do what you want. As a podcast host and Marketing Director himself, Nate knows how to give great advice, and tells a great story. This interview includes detailed tips for rebuilding a failing marketing team and surviving startup life. Join us now!
2022-02-1338 min
The RevOps Hero PodcastProduct Marketing and Women in Tech with Kelsey JohnsonOn today's episode, The Marketing Hero Podcast is pleased to welcome Kelsey Johnson, Product Marketing Manager for AWeber, a global leader in email automation. We're going to take a bit of a different approach today and take you into a more personal conversation about what it's like to be a woman in a male-dominated field like software as a service and more broadly, technology.
2022-01-2130 min
The RevOps Hero PodcastSEO Product Management with Arun J of Zoom AppsArun Janakiraman (Arun J) is one of the most accomplished guests we’ve ever had on The Marketing Hero podcast. Listen now for the inside perspective from an SEO-minded Product Manager with experiences at Zoom Apps, Pinterest, Slideshare, LinkedIn, and Lynda.
2021-12-3034 min
The RevOps Hero Podcast2022 SaaS Marketing Predictions with David GreenbergJoin Maia Wells as she discusses key predictions for SaaS marketing in 2022 with Act-On Software CMO David Greenberg. Tune in for advice on how to react to increased privacy controls and consumer experience expectations on this episode of The Marketing Hero.
2021-12-1723 min
The RevOps Hero PodcastFinding Happiness in Customer Education with Tony DiBernardoTony DiBernardo opens up about finding his sweet spot in customer education and what it takes to truly engage and support SaaS customers in the self-service era. Listen now for inspiration to find your own passion and follow it, even when it means major career shifts.
2021-11-2941 min
Moms Who LeadUnique Challenges and Opportunities for Moms in Consulting Careers with Monica EvansMonica is a senior consultant at ClearPivot where she governs and manages the execution of inbound marketing deliverables across B2B and B2C clients. Drawing from her unique background with 8 years of experience, she executes as a growth marketing consultant which includes, but not limited to, marketing, inbound marketing, advertising, go-to-marketing strategies, HubSpot growth-stack implementation, project management, HubSpot CRM training, and implementation and sales and marketing alignment, both consulting and training. Monica is a dedicated and motivated professional with a diverse education and background in International Relations and Business. She has years of successful experience consulting...
2021-11-0326 min
The RevOps Hero PodcastTesting SaaS SEO with Micah Fisher-Kirshner, VP of SEO and Content, Turn/River CapitalOn this episode, we have SEO expert Micah Fisher-Kirshner, who previously lead strategy for big names like Zazzle and Zendesk. He now manages a set of B2B SaaS portfolio companies around SEO and Content at a growth equity firm called Turn/River Capital. Tune in for details on what it's like to build up successful SEO programs for a set of ever-changing portfolio companies.
2021-10-2628 min
The RevOps Hero PodcastExploring the Intersection of Engineering and SEO with Abishek Surana Rajendra, Senior Director of Organic Growth, Course HeroAbishek Surana Rajendra has the DNA of a software engineer, the mind of an SEO expert, and the heart of a marketer. Join us on episode 21 of The Marketing Hero podcast, where we discuss the crucial connection between engineering and SEO. Especially at the scale of billions of page views (yes, with a b), there are nuances of technical SEO that can make a big difference for attracting organic traffic. Want to reach Abishek Surana Rajendra? https://www.linkedin.com/in/abishek-surana-rajendra/
2021-10-0833 min
The RevOps Hero PodcastDeveloper Marketing with Micky TengMicky Teng joins The Marketing Hero podcast to discuss what it really means to market to developers, including a keen awareness of the developer BS detector whenever constructing marketing messaging. Plus, super detailed advice on finding the right product marketer for your SaaS start-up team. If you want to hear a candid conversation with the Head of Product Marketing at Magic, this is the episode for you. Want to get in touch with Micky Teng? https://www.linkedin.com/in/mickyteng/
2021-09-3026 min
The RevOps Hero PodcastDeveloper Marketing with Micky Teng, Head of Product Marketing, MagicMicky Teng joins The Marketing Hero podcast to discuss what it really means to market to developers, including a keen awareness of the developer b.s. detector whenever constructing marketing messaging. Plus, super detailed advice on finding the right product marketer for your SaaS start-up team. If you want to hear a candid conversation with the Head of Product Marketing at Magic, this is the episode for you.
Want to get in touch with Micky Teng?
https://www.linkedin.com/in/mickyteng/
2021-09-2927 min
The RevOps Hero PodcastRand Fishkin UnfilteredRand Fishkin is a legend to internet marketing nerds like us. He's the Co-Founder and CEO of SparkToro and was Founder of the legendary SEO company, Moz, as well as Co-Founder of Inbound.org. We're honored to get Rand's thoughts on the "internet duopoly" Google and Facebook, and how putting too much power in one place limits access in the name of profit. We hold nothing back, so dive into this episode for some unfiltered discussion of the current state of online marketing, advertising, content and SEO.
2021-06-2152 min
The RevOps Hero PodcastMaking the Transition Into SaaS Marketing with Stacy Schulist, Restaurant Branding and Marketing ExpertConsidering a career change, or expanding your skillset into SaaS marketing? This episode of The Marketing Hero Podcast offers a detailed look at what it's like to make the transition from marketing brick and mortar businesses into selling technologies and softwares into those businesses. Join Stacy Schulist, former marketing and branding lead for Black Angus restaurants, for an inside perspective.
2021-06-0827 min
The RevOps Hero PodcastContent Marketing Secrets with John Bonini, Marketing Director at DataboxDatabox Marketing Director, John Bonini, gets into detail about content marketing, including one tip for topic planning that you will be able to use immediately to triple the effectiveness of your content. Tap play to get details about how Databox has implemented content marketing as the main pillar of its marketing strategy, why delegation is a Marketing Director's most important skill, and what we can all learn from systems thinking.
2021-05-1339 min
The RevOps Hero PodcastGetting Practical About SaaS Marketing with Monica EvansClearPivot Senior Consultant Monica Evans details her approach to SaaS marketing with several real client examples, including practical advice you can steal. And, here's a link to the SEO topic cluster information we referenced: https://www.clearpivot.com/topic-clusters-and-pillar-content-the-new-foundation-of-seo
2021-04-2637 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.82: Growing Targeted Organic Traffic 1600% (w/ Chris Strom, ClearPivot)In this episode on Metrics & Chill podcast, Chris Strom—founder and Principal at ClearPivot—sat down with John Bonini and walked him through how ClearPivot took a strategic approach to grow organic search traffic around a pretty competitive niche: SaaS marketing.
2021-04-0224 min
The RevOps Hero PodcastSaaS Routes to Market with Sridhar Ramanathan, Co-Founder, Aventi GroupSridhar Ramanathan is Co-Founder of Aventi Group, a product marketing agency working with some of the world's biggest names in SaaS. He formerly led managed services marketing for HP, and shares some of the most poignant insights we've heard on routes to market for SaaS. Enjoy the episode.
2021-03-1235 min
The RevOps Hero PodcastGoing to Market with TK Kader, SaaS Business CoachJoin us in conversation with the unstoppable TK Kader for some important insights into the Go-To-Market (GTM) process for SaaS. TK was CEO & Founder at ToutApp (backed by a16z, Jackson Square Ventures and prominent angel investors in Silicon Valley). After scaling ToutApp, it was acquired by Marketo where TK went on to join Marketo's executive team and serve as their Senior Vice President of Strategy. After running a 2-year transformation as part of the executive team, Marketo was acquired by Adobe for $4.75bn. TK now spends his time as a Strategic Advisor to 50+ B2B SaaS F...
2021-02-2524 min
The RevOps Hero PodcastThe Intersection of UX Design and SaaS Marketing with Sr. UX/UI Designer, C. Vincent PlummerSenior UX/UI Designer, C. Vincent Plummer gets into some very candid thoughts about what it's like to work with marketing. Tune into this episode if you want to hear some common ways things can go wrong between product and marketing, and get Vince's vision for how it can all be better. Check for C. Vincent Plummer on LinkedIn, or PlumCharlie on music platforms and Instagram.
2021-02-2233 min
The RevOps Hero PodcastThe Importance of Sharing Customer Stories, with Winona RajamohanJoin us for a conversation about the importance of sharing customer stories in SaaS marketing. Seeing success is possible, and hearing about benefits others have enjoyed when using your SaaS or software is a key piece of content marketing. Join us for an in-depth conversation with Senior Content Marketing Manager Winona Rajamohan. Link with Winona Rajamohan here: https://www.linkedin.com/in/winonarajamohan/
2021-01-2224 min
The RevOps Hero PodcastGoogle Analytics for Business with Kyle AkermanExpert Google Analytics Consultant and Educator, Kyle Akerman, joins us to discuss healthy analytics set-up, the most important reports you should be looking at, and 3 common mistakes that could be killing your numbers. Finally get a handle on what you actually need to look at in Google Analytics, and be a marketing hero today.
2021-01-0836 min
Roofing Podcast: Hook Better LeadsVideo Marketing Statistics / Why Video Ads Are Better (w/ Patrick Shelton)Patrick Shelton of Minneapolis' 'Current Resident' joins us https://currentresident.tv/ - Current Resident is a video production team that works with a lot of agencies in town, shares why video ads perform video, and a ton of video marketing statistics including:“By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” – Cisco74% of #B2B marketers say video converts better than any other type of content.In the past year, the number of advertisers using video in direct-response campaigns across our platforms increased 3.8X...
2021-01-0431 min
The RevOps Hero PodcastHow to Create and Maintain Websites for SEO Growth with Ashley Berman HaleIf you're looking to rebrand or rebuild your website there are a few things to be aware of if your end goal is to grow organically. We sit down with technical SEO specialist Ashley Berman Hale to discuss the most important things to keep in mind when building your website.
2020-12-2938 min
The RevOps Hero PodcastBenefits of Different Project Management Tools with Corina Ludwig, President at FunctionFoxIn this episode, we sit down with Corina Ludwig, President of FunctionFox, and timesheet and project management tool, to discuss the benefits of different project management tools and things to look out for when deciding on a tool for your company.
2020-12-1521 min
The RevOps Hero PodcastHow to Create a Powerful SaaS Marketing Team with Meghan SaylorIn this episode, Meghan Saylor, Senior Product Marketing Manager at Nylas, a unified communications platform that allows developers to connect to every email, calendar, and contacts provider in the world, discusses the power of synergy between departments to create an exceptional marketing team.
2020-11-1733 min
The RevOps Hero PodcastSaaS Social Media Marketing with Samantha Rupert, Social Media ExpertIn this episode, we sit down with Samantha Rupert, a social media expert, to discuss what the best practices are for SaaS companies when it comes to social media marketing.
2020-11-0329 min
The RevOps Hero PodcastThe Value of Social Proof with Arttu Haho from TrustmaryIn this episode, we sit down with Arttu Haho from the Finnish company Trustmary to discuss what it was like breaking into the US market and the challenges he's faced. In addition, we talk about the importance of social proof and how companies can use their software to generate track leads.
2020-10-1624 min
The RevOps Hero PodcastMEDDIC Sales for SaaS Companies with Steve Ammann, Managing Partner of SMGIn this episode, we sit down with Steve Ammann, Managing Partner of Sales MEDDIC Group, where we discuss how to incorporate MEDDIC sales into large SaaS companies to help them reach their revenue goals. In addition, we discuss how each department within the company can help improve sales from marketing all the way to customer success.
2020-10-0232 min
The RevOps Hero PodcastProduct Marketing for SaaS Companies with Tim Gasper, Director of Product at data.worldIn this episode, we sit down with Tim Gasper, Director of Product at data.world, to dive into what a product marketer role does and how it fits within a SaaS company. Learn more about how to set up your marketing teams and what content types to focus on.
2020-09-1831 min
The RevOps Hero PodcastContent Strategy for SaaS Companies with Diana Mitchell, Digital Marketing ConsultantLearn more about the different content types for SaaS companies and how to develop a comprehensive content strategy with a content strategist and digital marketing guru, Diana Mitchell.
2020-09-0426 min
The RevOps Hero PodcastCustom Salesforce & HubSpot Integration-Building with Tom Knickerbocker from SurveyGizmoTom Knickerbocker is the Information Systems Manager for SurveyGizmo, a Boulder, CO-based customer engagement SaaS platform. In this episode, we discuss the challenges, lessons learned, and possible outcomes of custom integrations between Salesforce, HubSpot, and other internal information systems.
2020-07-2030 min
The RevOps Hero PodcastBest Practices for SaaS ABM Marketing with LifeSize Marketing Manager, Lori MankinIn this episode, we discuss the different marketing tactics SaaS companies can do to start an account-based marketing program at their company using the resources they already have in-house.
2020-07-0832 min
Inbound Back OfficeE67: Running a Company Employing Stay at Home Parents (ClearPivot)Running a company is no small thing. It comes with many challenges. And when you run a company that employs stay at home parents, the challenges can compound. Chris Strom of ClearPivot explains how he runs his company employing stay at home parents and how to navigate through the challenges.
2019-02-1522 min
Agency JourneyChris Storm from ClearPivotIn this episode of Inbound Agency Journey, Gray chats with Chris Storm from ClearPivot in Denver, CO. Chris shares how he started his agency after starting his career teaching english in China and how they're experimenting with sales enablement for their clients. Enjoy!
2016-08-0131 min