Shows
AIBiZScaling Smart: How AI Helps You Grow Without Burning Out with Michael DiMariaIn this episode of AI Biz, Michael DiMaria, founder of Madman Marketing, breaks down how AI is transforming small business growth without the overwhelm. Michael shares real-world strategies on how solopreneurs and business owners can leverage AI for content creation, project management, lead generation, and even financial tracking. From automating admin tasks to boosting SEO with tools like Jasper, Clearscope, Motion, and ChatGPT, Michael shows how AI can act as a full team member—freeing up time, reducing burnout, and allowing business owners to focus on strategy, empathy, and human connection. This conversation offers actionable insights for entrepreneurs trying to...2025-06-1531 min
The Ecommerce Revolution PodcastSEO Secrets No One Tells YouSummary In this episode of the Ecommerce Revolution Podcast, the guest, Pat Ahern, shares his expertise in SEO and provides valuable insights for emerging ecommerce entrepreneurs. He emphasizes the importance of starting with a baseline understanding of SEO and focusing on the foundational components of relevancy, authority, and crawlability. Pat recommends investing in short-term customer acquisition channels before heavily investing in SEO. He also advises ecommerce entrepreneurs to define their niche positioning, create the best resources on the internet about their niche, and build relationships with other businesses in the industry. Pat discusses the importance of user...2024-09-191h 25
Content and Conversation: Organic Growth Insights from Siege MediaThe Future of SEO w/ Clearscope's Bernard HuangShow Notes:00:00 - Intro00:40 - Clearscope and the future of SEO13:08 - What are language models actually good for?29:10 - Using the data to guide strategy39:00 - Discussing Reddit and SERPs49:00 - Is there optimism for the future?
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow...2024-09-1759 min
Neil Wilkins PodcastAdvanced SEO and AIOTop 3 actions a marketer should take next for optimal SEO and AIO:
1. Prioritise User Experience (UX) and Core Web Vitals
Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability.
Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey.
2. Leverage AI Tools for Keyword Research and Content Creation
Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering...2024-09-1549 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerAI Overview Optimization w/ Garrett SussmanWelcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on th...2024-07-1641 min
Content Disrupted: Bold Takes on Brand MarketingSEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard HuangHow is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.Episode Highlights:[01:16] Google's Algorithm Updates and the Changing SEO Landscape Over Time[11:00] The Challenges and Opportunities...2024-06-2047 min
Marketing Speak454. A Refreshing Approach to SEO with Bernard HuangDive into the future of SEO in the latest Marketing Speak episode! We're thrilled to have Bernard Huang, the founder of leading SEO software Clearscope, discuss the seismic shifts happening in the world of search and SEO. As AI and large language models disrupt the industry, Bernard shares cutting-edge insights on topical authority, information gain, and the rise of user engagement as the new king. 💥 He introduces his pioneering "Ranch-Style" approach to content creation and shares how Clearscope is evolving to meet the needs of SEOs in this brave new world. Whether you're an...2024-06-1955 min
SEO Happy Hour12 Táticas Testadas de Marketing de Conteúdo para 2024 e mais | EP 57No episódio 57 do SEO Happy Hour, Rafael Simões faz um especial Marketing de Conteúdo, falando sobre as razões para criar conteúdo com foco em ganho de informação, apresenta o Value Proposition Canvas para criar conteúdo de valor e finaliza com 12 táticas de marketing de conteúdo testadas em campo.Quer contratar a SEO Happy Hour? Preencha o formulário: https://bit.ly/consultoria-seo-happy-hourVá direto ao tema do seu interesse:00:00 Introdução e cardápio do dia01:37 5 razões para criar conteúdo com foco em ganho de...2024-06-1126 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Bernard HuangIn this episode of the Remote Work Tribe podcast, we chat with Bernard Huang, Founder of Clearscope. We discuss the evolution of SEO, the importance of understanding Google’s agenda, how copy-cat content is a nuanced dilemma, the underrated importance of content positioning, and more. Episode timestamps:How has SEO evolved in the last five years? (1:08)How has this SEO evolution had an impact on Clearscope? (4:14) Copy-cat content and what Clearscope about it. (10:11) Content positioning and how underrated it is is in the SEO space. (17:08) Is SEO evolving or dying? (20:55)Lightning round questions. (24:25)We...2024-05-3026 min
Remarkable Content with Ian FaisonLord of the Rings: B2B Marketing Lessons from J.R.R. Tolkien’s Masterpiece with Director of Content Marketing at Ahrefs, Ryan LawThere’s no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you’re struggling to come up with something new.That’s what J.R.R. Tolkien did in The Lord of the Rings. When asked for “more hobbits” by his publishers, Tolkien had to get crafty. Because he never meant for The Hobbit to have a sequel. That’s one of the things we’re talking about today with the Director of Content Marketing at Ahrefs, Ryan Law. With Ryan’...2024-05-2352 min
Late Night Internet Marketing and Online Business with Mark MasonRiding the Wave of AI: Unveiling ChatGPT 4.0's Impact on Marketing and Business Strategy [LNIM265]Send us a textEver wondered how the latest AI breakthroughs are shaking up the marketing landscape? Get ready for a riveting discussion on the release of ChatGPT 4.0 and its massive implications for your business strategy in 2024. From my own experiences with AI's uncanny knack for churning out content that sidesteps conventional search engines, to its game-changing role in ensuring compliance in the electronics industry, we'll unravel the ways AI is driving growth and spurring innovation for marketers and small businesses alike. Strap in for a deep-dive into the AI-powered tools redefining content creation and S...2024-04-2338 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastHow Old SEO Signals Became Tables-TakesJeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes. Show NotesConnect With: Jeff Baker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Pol...2024-04-1919 min
Run Your Private Practice with AI (Artificial Intelligence)09. Skyrocket Your Therapy Practice's Growth with AI: Effortless Marketing Tips Every Therapist NeedsIn this episode of "Run Your Private Practice with AI," Kym Tolson delves into the realm of AI-assisted marketing, offering therapists straightforward, actionable tools to amplify their private practice's online presence. Highlighting user-friendly AI platforms like ChatGPT, Kym explores how chatbots can serve as an ever-present virtual assistant on your website, engaging potential clients and guiding them through services and scheduling. She emphasizes the power of AI in transforming content creation, making social media updates, blog posts, and newsletters more efficient and aligned with your brand voice. Kym also touches on leveraging AI for insights into market trends and...2024-03-2014 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersMake Your Content Spiderweb Convert With SEO Content Clusters with Chima MmejeJoin Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.Key Takeaways:(03:24) Introduction to SEO content clusters and their importance in marketing.(09:36) Understanding audience psychographics is crucial for tailoring content to different stages of...2024-02-0944 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastMaking Sense Of 2023 And A Look Ahead To 2024 -- Bernard Huang // ClearscopeBernard Huang, Co-Founder of Clearscope, delves into the volatility around SEO as we approach 2024. In addition to generative AI, the rollout of SGE, and a number of Google core updates, 2023 has been a turbulent year for SEO. Consequently, stepping back is crucial to understanding how best to approach SEO in 2024. Today, Bernard discusses navigating 2023 SEO changes and what to expect in 2024. Show NotesConnect With: Bernard Huang: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...2024-01-0840 min
Commerce TodayTrust is a Must: Unlocking SEO Success for Ecommerce-
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into...2023-12-1915 min
RankableAn Optimist's View on Generative AI, Content, and SEO ft Ryan LawIn episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO.Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future.We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in content going forward, the ideal direction for Google in search results, & what the next five years might look like in SEO.(0:00) Intro(3:11) Generative AI Content(4:07...2023-12-0637 minRankableTopic Maturity, Information Gain, and Search Intent ft Bernard HuangIn episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.(0:00] Intro(1:38) The Past Year in Search and AI(4:21) Is Google Starting to Get Search Results Right?(11:58...2023-11-2249 min
SuperMarketers.ai: Your Roadmap to AI-Driven MarketingThe Truth About AI Content: Insights Into Google’s Changes to Ranking Content with Bernard Huang, CEO of Clearscope.ioBernard Huang is the Co-Founder at Clearscope.Clearscope helps thousands of content teams from businesses like Adobe, Shopify, Condé Nast, Nvidia, Deloitte, Intuit, and HubSpot drive more search traffic.Clearscope is a small, bootstrapped team that's built a best-in-class product that is already doing millions in revenue as a leading tool for SEO and content marketers. Find Bernard online: Bernard on Linked InBernard on X HIGHLIGHTS: 01:45 - Bernard explains how ClearScope helps optimize content for search engines by identifying important keywords and entit...2023-11-0736 min
Clearscope WebinarsWhat’s Going on with SEO: Bernard HuangSEO is constantly changing, and it can be tough to keep up. But what if you could get insights straight from one of the leading experts in the field?
Bernard shared his insights on the latest SEO trends and what he believes is in store for the future.
Thanks to everyone who attended live! Your time is invaluable, and we're grateful you tuned in with us.
Links to additional resources & slides: https://www.clearscope.io/webinars/whats-going-on-with-seo-with-bernard-huang
About Bernard Huang:
Bernard is the co-founder of Clearscope, the leading SEO...2023-10-1154 minClearscope WebinarsHow To Craft A Winning International Content Strategy: George Chasiotis (Minuttia)Join guest speaker George Chasiotis of Minuttia for a webinar on how to craft a winning international content strategy. George covered: • International Keyword Research & Prioritization: Learn how to identify and target relevant keywords for different regions, taking into account search volume, competition, and cultural nuances to improve your visibility in global search results.• Technical SEO: Uncover best practices for optimizing your website's structure and performance for various search engines, ensuring smooth user experiences and high search rankings across the globe.• Translating & Localizing Content: Dive into the process of not only translating but also adapting your content to meet the cultur...2023-09-2247 minClearscope WebinarsProduct-Led Content: Masooma MemonJoin guest speaker Masooma Memon for a webinar on how to craft product-led content.
Here are our biggest takeaways from Masooma’s talk:
Educate your readers.If you don't, no one will.
Be reader-centric. Don’t sell, educate.
Problem and solution flywheel. Call out the reader’s problem then provide a solution.
Avoid feature bloating. Depth over breadth. Go deep on a feature versus covering all of them at the surface.
Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon
...2023-09-1545 minClearscope WebinarsSEO for Your Money Your Life (YMYL) Websites: Amanda Walls (Cedarwood Digital)Join guest speaker Amanda Walls, founder of Cedarwood Digital, for a webinar on how to build an SEO strategy for Your Money or Your Life (YMYL) websites.
Links to additional resources & slides: https://www.clearscope.io/webinars/seo-for-ymyl-websites-amanda-walls
About Amanda Walls:
Amanda is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specializing in SEO, PPC and Digital PR.
With 12 years of Digital Marketing experience under her belt, Amanda founded the business seven years ago which was recently named Best Small Integrated Agency at the European Search Awards 2022...2023-09-0858 minClearscope WebinarsScaling Content Production: Carlos Meza (Crowd Content)Join guest speaker Carlos Meza, CEO of Crowd Content, for a webinar on Scaling Content Production.
Carlos covered why businesses need to scale content production and how to do it. He shared key strategies he’s implemented at his businesses and for his clients.
He also shared how to address the common problems with scaling content as well as the tools and personnel needed to execute.
Links to additional resources & slides: https://www.clearscope.io/webinars/scaling-content-production-carlos-meza
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Carlos Meza:
Carlos is a guiding vo...2023-09-0140 min
Lenny's Podcast: Product | Career | GrowthAn inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)Brought to you by Miro—A collaborative visual platform where your best work comes to life | LMNT—Zero-sugar hydration | AssemblyAI—Production-ready AI models to transcribe and understand speech—Meltem Kuran Berkowitz is Head of Growth at Deel, which went from $0 to $300m in ARR in 3 years (fastest company in history to do so). Meltem joined Deel early to lead growth, and currently leads all of the growth and marketing teams including paid ads, content, product marketing, community, brand, and more. In this episode, we discuss:• How Deel found success leveraging low-cost growth channels• Why early awareness ca...2023-08-271h 11Clearscope WebinarsAutomation & SEO - The Ideal Crossover: Tom Pool (BlueArray)Tom Pool, the Technical & Training Director of Blue Array, led a webinar on the ideal crossover of automation and SEO.
Tom gave us a crash course on Automation before diving into his favorite automations (and shortcuts) in Google Sheets. Tom shared how to start using Python (anyone can learn) and where ChatGPT (and other LLMs) can lend a hand.
Links to additional resources & slides: https://www.clearscope.io/webinars/automation-and-SEO-tom-pool
About Tom Pool:
Tom is Blue Array's Technical & Training Director. He oversees the technical strategy for the agency's clients, as well a...2023-08-2549 min
Marketing PowerupsRyan Law's AI Prompt Tips for Content MarketersRyan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner...2023-08-2550 minClearscope WebinarsHow to Harness the Power of Multi-Language SEO With Localization: Adriana Stein (AS Marketing)Join guest speaker Adriana Stein, CEO and founder of AS Marketing, for a webinar on how to leverage multi-language SEO to drive traffic to your site.
Adriana covered:
Best practices for localizing the site structure and SEO strategy.
How to avoid common pitfalls with mass-website translations.
Best practices and tools for conducting keyword research and keyword localization for international SEO.
International SEO forecasting and ROI (with examples).
Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-harness-power-of-multi-language-seo-adriana-stein
About Adriana Stein:
Adriana is the CEO & Founder of AS Marketing. Adriana helps businesses develop sustainable business growth with...2023-08-1845 minClearscope WebinarsHow to Rank SEO Content in the Era of Generative AI: Bernard Huang (Clearscope)This week, Bernard (co-founder of Clearscope) joined the webinar to share how to rank SEO content in the era of AI.
Bernard covered:
Evolution of Google’s main content algo updates
What is “Helpful Content”
What is “Information Gain” and SERP similarity
How AI and Large Language Models (LLMs) work
The role of Manual Search Evaluators
What does “Experience” look like?
Links to additional resources & slides: https://www.clearscope.io/webinars/rank-seo-content-in-the-era-of-generative-ai-bernard-huang
2023-08-111h 01Clearscope WebinarsBuilding a Scalable Content Engine at IBM: Eda Kavlakoglu (IBM)Join Eda Kavlakoglu, a Program Director at IBM, for a webinar on how IBM builds a scalable content engine.
She shared their four operating models that guide their teams:
Workflows
Staffing models
Keyword research
Writing and content creation
She also shared how her team measures success including feedback loops for both business and individual performance.
Links to additional resources & slides: https://www.clearscope.io/webinars/building-a-scalable-content-engine-at-ibm-eda-kavlakoglu
About Eda Kavlakoglu:
As a Program Director within the ibm.com content discipline, Eda Kavlakoglu le...2023-08-0437 minClearscope WebinarsSecrets To Franchise Location SEO & GBP Mastery: Andrew Shotland (Local SEO Guide)We hosted Andrew Shotland of Local SEO Guide. Andrew is a wealth of knowledge when it comes to local SEO. And he did not disappoint.
Andrew covered:
• Does “near me” in a title tag work for local queries?
• Determining search intent
• When do you need hyper-local content?
• Optimizing GBP & local strategy
Links to additional resources & slides: https://www.clearscope.io/webinars/understanding-local-search-intent-andrew-shotland
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Andrew Shotland:
Andrew is the CEO of LocalSEOGuide.com, a leading SEO consultancy specializing in Multi-Location and B2B SaaS SEO for over 15...2023-07-2144 minClearscope Webinars8 Need to Know GA4 Tips SEOs: Nitesh Sharoff (Growth Runner)Nitesh Sharoff of Growth Runner joined us for a webinar on the 8 Google Analytics 4 tips for SEOs. Nitesh is an analytics expert with over seven years of Data & Analytics experience.
Links to additional resources & slides: https://www.clearscope.io/webinars/2023-07-8-need-to-know-ga4-tips-seos-nitesh-sharoff
Timestamps:
0:00 Intro
________
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Nitesh Sharoff:
Nitesh has worked in Data & Analytics for over 7+ years and has advised startups and enterprise customers, including Ramp, NET-A-PORTER, S...2023-07-1440 minClearscope WebinarsUltimate SEO Hacks for 2023: Eric Siu (Single Grain)Join Eric Siu of Single Grain for a webinar on the Ultimate SEO Hacks for 2023 to dominate search rankings.
Eric shared:
• Top SEO shortcuts to use today
• How to leverage AI to scale your SEO efforts
• How to scale content growth
• How to outsource and scale your content team
• Plus, SEO quick wins
Links to additional resources & slides: https://www.clearscope.io/webinars/ultimate-seo-hacks-for-2023-eric-siu
Timestamps:
0:00 Intro
________
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Eric Siu:
Eric is the founder of digital marketing agency Single Grain. He also hosts two podcasts...2023-07-0749 minClearscope WebinarsMay the Outreach Be With You! How to Create Stellar Email Templates: Bibi Raven (BibiBuzz)Join guest speaker Bibi Raven (aka Bibi The Link Builder), founder of Bibibuzz for a webinar on how to create stellar email templates.
Bibi shared how she approaches creating stellar email templates with her 3 step process. She shares her favorite tools and gives feedback on several audience member’s emails.
Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-write-a-good-outreach-email-bibi-raven
About Bibi Raven:
Bibi the Link Builder is the founder of Bibibuzz, a link-building agency that spans the globe. She dreams up content ideas that lure passive links and charm link prospects with creative outreach for guest posts. Sh...2023-06-2956 minClearscope WebinarsSearch Generative Experience (SGE) Roundtable with Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, & Mike KingJoin guest speaker {speaker}, the {title} for {brand}, for a webinar on {topic}.
This week, we hosted a Search Generative Experience (SGE) roundtable with some of the brightest minds in SEO including Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, and Mike King.
And the conversation was top-notch!
We discussed what is SGE, the effects of SGE, future with SGE and AI content, and finally privacy concerns.
Links to additional resources & slides: https://www.clearscope.io/webinars/search-generative-experience-roundtable-discussion 2023-06-281h 03
Heads In Beds ShowEVERYTHING You Need To Know About Keyword ResearchIn this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellClearscopeSemrush KW ToolsAhrefs KW ToolsKeyword Sheeter🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2023-06-2842 minClearscope WebinarsHow to Build and Manage an In-House Content Team: Michelle LoweryWe hosted Michelle Lowery, a Content Strategist, for a webinar on how she builds and manages an in-house content team.
Michelle recently brought content production in-house after the company had been using an agency for several years. She not only saved the company around $600,000 a year, but she increased quality.
She unpacks how she builds the team (including compensation amounts), tools she uses to manage the team, and extra resources to support you along the way.
Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-build-and-manage-an-in-house-content-team-michelle-lowery
Subscribe for more videos on content and SEO.
https://www.youtube.com...2023-06-2242 minClearscope WebinarsGoogle News Demystified: Jess ScholzJoin guest speaker Jes Scholz for a webinar on how to leverage Google News for distributing your content.
Google News generates 24 billion clicks every month. That's an enormous amount of traffic.
And it’s not just for news sites!
Jes shared how to take advantage of Google News.
Links to additional resources & slides: https://www.clearscope.io/webinars/google-news-demystified-jes-scholz
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Jes Scholz:
Jes is a marketing consultant focused on entity optimization and technical SEO. She loves to talk about the future of Google, smart ma...2023-06-2238 min
SaaS Club#85 Evaboot - De 0 à 1 M€ d’ARR en 18 mois grâce au Content Marketing, Jean-Baptiste JezequelUn post Linkedin et 150 bêtas users.
Voilà comment JB a démarré l’aventure Evaboot : sur un coup de poker.
Mais la belle histoire qui a suivi, il la doit à une stratégie de contenu bien rodée. Et à une exécution millimétrée.
8 mois plus tard : il atteint le million d’euros d’ARR.
Autant vous dire qu’il ne compte pas s’arrêter en si bon chemin.
Aujourd'hui, Evaboot c'est :
👉 1500...2023-06-121h 40Content and Conversation: Organic Growth Insights from Siege MediaWhat Is E-E-A-T? And How to Optimize For ItShow Notes:00:08: Welcome, Bernard Huang, Co-founder of Clearscope00:35: E-E-A-T’s background and evolution4:00: Common E-E-A-T misapplications by SEOs13:21: The value of a simple photoshoot18:27: Modern SEO necessities vs. technical SEO27:32: How to optimize every pixel on your siteShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6...2023-06-0234 minClearscope WebinarsValue of Featured Snippets by Niki Mosier of AgentSyncWe hosted Niki Mosier of AgentySync for a discussion on the Value of Featured Snippets.
Google recently announced AI coming to the search engine results page via what they’re calling Search Generative Experience (SGE).Niki covers this briefly and what the possible ramifications it will have on SEO. And if it will affect the future of featured snippets.
After discussing Google’s upcoming releases, Niki gives a world class walk through of why featured snippets deserve your attention, common misconceptions, and a strategy you can implement on your websites.
Abou...2023-05-1232 minContent and Conversation: Organic Growth Insights from Siege MediaRecession-Proof Content Marketing w/ Bernard HuangShow Notes:00:07: Welcome, Bernard Huang, Co-founder of Clearscope00:30: How to recession-proof content marketing5:05: Why exploring bottom-funnel topics are key7:32: Attributing content to revenue, lead generation11:57: Update content more14:41: Repurpose content more18:09: Using keyword rankings to prove success19:05: Search demand’s decline and ChatGPT22:36: The revolution of language models and unique data30:10: Final tips, tactics, and tricks for recession-proof content marketingShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/cont...2023-05-0233 minClearscope WebinarsNew Rules of Content Strategy: Ashley Faus (Atlassian)Ashley Faus of Atlassian joined the webinar to share the new rules of content strategy.
She made a compelling argument for allowing prospects to wander your website and interact with your content in a manner they see fit. She returned to the playground analogy throughout the webinar.
There are no set in stone rules for how to play on a playground. And neither should there be for the content on your website.
Gone are the days of linear funnels and hello to content playgrounds.
Links to additional resources & slides: https://www.clearscope.io/webinars/new-rules-of-content-strategy-ashley-faus2023-04-2842 minClearscope WebinarsUnderstanding Semantic Search and AI Content to Drive Growth: Tyson Stockton (Previsible)Join guest speaker Tyson Stockton of Previsible for a webinar on semantic search and AI content.
Tyson revisited what semantic search is and how search engines understand language by briefly looking at the history of semantic search.
He shared how AI content can fit into your content creation workflow before sharing 5 tips for AI content.
Links to additional resources & slides: https://www.clearscope.io/webinars/understanding-semantic-search-and-ai-content-to-drive-growth-tyson-stockton2023-04-2848 minClearscope WebinarsWhy Your Internal Links Aren’t Actually Optimized: Cyrus Shepard (Zyppy)Join guest speaker Cyrus Shepard of Zyppy, for a webinar on Why Your Internal Links Aren’t Actually Optimized.
You’re probably not internally linking enough. And if you are, you’re not using enough anchor text variation. Cyrus shared several strategies for how to increase your anchor text variations (and an interesting internal linking tip using ‘#’).
Cyrus shared results from a study his company Zyppy ran on over 23 million internal links and his 7 rules for internal linking.
{what was covered}
Links to additional resources: https://www.clearscope.io/webinars/why-your-internal-links-arent-actually-optimized-cyrus-shepard2023-04-2857 minClearscope WebinarsHow Verblio Used AI to Help Build 1,500 Pieces of Content in 90 Days: Ryan and Megan (Verblio)This week, we hosted Ryan Sargent (director of content marketing) and Megan Skalbeck (content marketer) of Verblio.
Ryan and Megan shared how they used AI to help build 1,500 pieces of content without sacrificing ethics.
Ryan and Megan shared it all:
• Tips for building prompts
• Their tech stack and process
• Process of editing AI content
Plus, they go deep into AI detection and the tools they use to detect AI content submitted to Verblio.
Links to additional resources & slides: https://www.clearscope.io/webinars/how-verblio-used-AI-to-build-1500-pieces-of-content-webinar2023-04-2857 minClearscope WebinarsFinding Your Way To SEO & Content Success: Ross Simmonds (Foundation Marketing)Ross Simmonds of Foundation Marketing as he shares his framework for finding SEO and content success.
Here are our biggest takeaways from Ross’s talk:
1. Think like a media company. Modern media companies combine their powers to win...
2. Research. It’s the first step in great marketing.
3. Create once. Distribute and optimize forever.
Links to additional resources & slides: https://www.clearscope.io/webinars/finding-your-way-to-seo-and-content-success-ross-simmonds2023-04-2852 minClearscope WebinarsGetting the Timing Right for Trending Topics: Mike Taylor (Marketing Memetrics)Join Mike Taylor, author of Marketing Memetics, for a webinar on getting the timing right for trending topics.
Here are our biggest takeaways from Mike’s talk:
1.Publish or perish. There is an importance in “Filler” content, not just trend jacking “Killer” content.
2. Build expertise in the trend during its rise and position yourself for monetization on the tail end.
3. Go niche with the “Killer” content.
Links to additional resources & slides: https://www.clearscope.io/webinars/getting-the-timing-right-for-trending-topics-mike-taylor2023-04-2831 minClearscope WebinarsThe 7 Things the Top 1% of Companies Do Better with Their Case Studies by Joel Klettke of Case Study BuddyJoel Klettke of Case Study Buddy joined us to share the 7 things the top 1% of companies do better with their case studies.
Here are our biggest takeaways from Joel’s talk:
1. You need to involve the whole team in the case study process.
2. Tell a story. People resonate with stories and not all brands can/want to share metrics
3. Build a process and framework to support your case study work.
Links to additional resources & slides: https://www.clearscope.io/webinars/7-things-the-top-companies-do-better-with-their-case-studies2023-04-2847 minClearscope WebinarsHow to Use AI (Like ChatGPT) in Your SEO: Natalie Henley & VP Richard Lesher (Volume Nine)Join guest speakers Natalie and Richard of Volume Nine as they share how to leverage AI for SEO.
They covered:
• A little history on AI
• Pros and Cons of AI
• Tactical Ideas and applications for using ChatGPT & Bard
• Speculation on where this is all headed
• Some of our favorite AI tools and resources
Links to additional resources & slides: https://www.clearscope.io/webinars/how-can-seo-leverage-ai-today-and-be-thinking-about-in-the-future2023-04-2858 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastHow Old SEO Signals Became Tables-Takes -- Jeff Baker // BakerSEOJeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes. Show NotesConnect With: Jeff Baker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Pol...2023-03-2819 min
saas.unboundBernard Huang @Clearscope. Market fit and pricing strategy for SaaSsaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #14, we are talking with Bernard Huang, the co-founder of Clearscope (https://www.clearscope.io/), one of the best-in-class SEO content optimization platform that drives search traffic. We are a fast growing digital marketing SaaS with 1,000+ customers like Adobe, Deloitte, Nvidia, Expedia, HubSpot, Shopify, Intuit, and Condé Nast. Bernard talks about disrupting the market, finding market fit, difficulties of letting g...2023-03-2357 min
Money LabMy 6 Favorite SEO Tools in 2023Ahrefs (keyword research and tracking)WP Engine & Cloudflare for fast, reliable hostingYoast or RankMathWP Rocket with Imagify for Speed (with Carbonate theme)Headline Analyzer to improve CTRJasper (writing better descriptions and intro hooks)BONUS: ClearScope/Frase to give you a leg up2023-02-2042 min
Marketing TomorrowAI is coming for our jobs...kinda not reallyAre robots going to replace all our jobs? Ashlee and Frank (Strategy and Innovation Manager at Lone Fir Creative) discuss how far back those fears go, if they are warranted and how AI will change the landscape of marketing and sales. Here are the links for everything we talked about: Historic precedent for the feeling that robots will replace us Marketing AI Institute AI Writing Tools from MAII OpenAI Tools we mentioned: Clearscope Marketmuse Dalle 2 2023-01-0914 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastContent Strategy vs. SEO Strategy -- Bernard Huang // ClearscopeBernard Huang, Co-Founder of Clearscope, examines content and SEO. There’s no denying that backlinks and page speed are crucial for helping a new website gain visibility on search engines. However, as a website begins to rank for its desired topics, the focus should shift to creating content that would prompt Google to direct users to your website. Today, Bernard discusses content strategy versus SEO strategy. Show NotesConnect With: Bernard Huang: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at...2023-01-0321 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastAI Content in SEO today -- Bernard Huang // ClearscopeBernard Huang, Co-Founder of Clearscope, examines AI content. AI content may not be able to generate novel ideas, but when it comes to SEO, it can be a helpful tool to generate ideas and free up writer's block. However, in an age where there’s an explosion of mediocre text-based content, brands that want to stand out are exploring video and maintaining existing high-performing content. Today, Bernard discusses AI content in SEO. Show NotesConnect With: Bernard Huang: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com...2023-01-0235 min
Lenny's Podcast: Product | Career | GrowthThe ultimate guide to SEO | Ethan Smith (Graphite)Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff. This episode is a true master class on all things SEO. Ethan shares a wealth of information, including when you should begin investing in SEO, how to build an SEO team, and the three main buckets of SEO. He explains the difference between topics and keywords, gives the exact heuristics and tools to help you be...2022-12-011h 30
The Ruby on Rails PodcastEpisode 444: Artificial Intelligence on Rails with Kevin SuKevin Su ditched college to pursue the venture-backed startup dream, but found his calling running a small, bootstrapped and profitable SaaS business called Clearscope. Together, Brittany, Brian and Kevin discuss why Rails is the perfect launching pad for SaaS businesses, the tech stack Clearscope has chosen and how they approach hiring.
Show Notes & Links:
Clearscope
Kalzumeus Software - patio11
Start Small, Stay Small
Senior/Lead Full-stack Software Engineers at Clearscope
Sponsored By:
Honeybadger
Status Pages now come with incident management! Build confidence with a public status page that shows your live...2022-11-1624 minRankableDigital Consumer Data: Value Beyond SEO ft Tory Gray - Episode 90In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue.Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long-term strategy.We also discuss some specific use cases for consumer data that can lead to valuable insights for your business.(0:00) Intro(2:27) Opinionated SEO Opinions(5:32) Where Are the Places Where Data is Not Being Leveraged?(10:20) Who is at Fault For Dropping the...2022-11-0939 min
The Grow and Convert Marketing ShowPain Point SEO: What Is It? Examples and How to Get StartedIn the first episode of Grow and Convert Deep Dives, our new series, where we go in-depth on marketing and business topics, we discuss: - The backstory behind Pain Point SEO - What Pain Point SEO is (and is not)- Both B2C and B2B examples of how we've applied it to clients or other companies- Common Objections that we hear about our process (and our answers to them)- And how we'd get startedArticles referenced in the video:- Pain Point SEO: https://www.growandconvert.com...2022-10-2557 minHeads In Beds ShowChoosing Content Topics To Build Your Vacation Rental SEO Strategy⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellClearscope AhrefsSemrush🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2022-10-1929 min
The Slice'd PodcastEasy Ways To Boost Your Messaging and CopywritingHow do you know what benefit will resonate with your customers? How do you effectively communicate that unique selling proposition in ads? Check out this week's episode for actionable tips on building better brand messaging and copy.Resources mentioned in the episode:
Marketing Examples - Great website for studying copywriting tips.
Building A Story Brand - Make your customer the hero of the story. You are the guide.
75 Resources for Writing Incredible Copy that Converts - Neil Patel is great. Go through these resources and I guarantee you will write better copy.
Consider Th...2022-09-0521 min
The Internet Marketing Podcast#660 What's Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investorsAre agencies responsible for educating prospects about SEO?What's different a...2022-07-2857 min
The Master Marketer ShowEp. 23 Maeva Cifuentes - SEO That Drives Revenue and Doesn't Just Check a BoxSEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to talk about how SEO success needs to be evaluated based on the revenue it drives, not simply the traffic it brings in. Mindsets:You need to change the KPIs - it’s not about traffic and rankings.Don’t expect someone who charges by the word who you hired...2022-07-2745 minThe Internet Marketing Podcast#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at CodelessIn this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content strategy?The 'pillar and post' approach to content strategyReferenced on this episode:...2022-06-2452 minContent and Conversation: Organic Growth Insights from Siege MediaSearch Intent Perspectives w/ Clearscope’s Bernard HuangShow Notes:00:12: Welcome, Bernard Huang, Co-founder of Clearscope1:19: Bernard’s unique NFT marketing strategy7:44: The importance of “search perspectives,” predicting the evolution path of a SERP15:04: Where search perspective applies16:09: What Google’s “what people have also asked” tells us17:21: Google’s business model — is UX or ad revenue the priority?20:20: Solving for for individual sub-topics vs. topic clusters25:01: Total keyword opportunity in one post, “ranch-style SEO”28:45: Could any SEO write it? The significance of thought leadership33:49: Don’t have counterarguments for the sake of it37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO40:09: How often do SERPs change on average?43:4...2022-06-1551 min
Optily Radio: Accelerate eCommerce MarketingSEO and Content Marketing to GR0 your Shopify Store with Kevin Miller and Bridget ReedSearch Engine Optimization is a long-term strategy that can pay off big. Sure, paid ads are great for quick wins, but growing your business is about the marathon approach. In this episode, we talk to two organic growth experts, Kevin Miller and Bridget Reed from GR0, a digital marketing agency specializing in SEO, about how eCommerce brands should approach SEO and Content Marketing. Kevin is the Co-Founder and CEO of GR0 who started off in the tech and marketing world in the San Francisco Bay Area, with a few years at Google, before moving south t...2022-04-2826 min
The Opportunity PodcastBacklinking 101: How to Outreach at ScaleWell-written content alone isn’t enough to draw customers to your website. Backlinks lend authority to your site, helping it rank higher on Google, boosting your organic traffic as a result. The problem is that many business owners battle to source quality backlinks for their websites. Farzad Rashidi struggled with this process himself. Fortunately, in every challenge lies an opportunity, and his quest to optimize his own link-building efforts led Farzad to co-create Respona. Respona is an all-in-one platform that helps entrepreneurs automate the link-building process and generate personalized outreach campaigns, removing a bottleneck from the...2022-04-2651 min
SaaS Marketing Bites from Powered By SearchThe problem with content optimization toolsContent optimization tools like Clearscope, MarketMuse and Surfer really are helpful. But most teams are using them wrong. Here's how to do it better===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us t...2022-03-1615 min
The Marketing Innovation ShowSEO & Content Marketing Trends for 2022 [James Scherer]Join Andrei and our guest, James Scherer, on today’s episode, as they will dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. James is the VP of Growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale.
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐉𝐚𝐦𝐞𝐬:
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: codeless.io
𝐽𝑎𝑚𝑒𝑠 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/james-scherer-94709830/
𝐽𝑎𝑚𝑒𝑠 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: @JDScherer
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com / https://marketiu.ro
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Inn...2022-02-1743 min
Supercharge MarketingSEO’s Role in The Era of Thought Leadership w/Bernard Huang, CEO of ClearscopeSEO used to be “so cookie-cutter, so cut and dry,” says Bernard Huang, CEO and Co-founder of Clearscope, a content optimization tool. But that’s rapidly changing. It’s now tougher than ever to improve your page’s ranking by faking it. “We’re at an algorithm that’s more or less ungameable,” he says on the inaugural episode of Supercharge Marketing.Bernard believes B2B companies should create content that quells people’s curiosity and mirrors the shift from technical SEO to intent-rewarding SEO.Listen to this episode to learn: what to do instead of tryin...2021-11-2942 min
Become a Writer TodayUsing Content Optimization to Grow Your Website with Clearscope Co-founder Bernard HuangThis episode of the podcast has a very special guest. Bernard Huang is the co-founder of the popular content tool Clearscope. In our conversation, Bernard explains how Clearscope works and how it can help you grow your website and help you find more readers for your non-fiction articles. You'll also find some practical tips on building a niche website, learning about content optimization tools, and increasing traffic to your website. Bernard also tells the fascinating story behind how he founded Clearscope. There are many parallels between Bernard’s experience with Clearscope and how writer...2021-08-1244 minHeads In Beds ShowThe Top Marketing Tools We Use To Build Direct Booking TrafficIn this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more.Tools:Google Search ConsoleGoogle AnalyticsOptmyzrAhrefsSemrushCopy.aiClearscopeBasecamp Buzzstream 2021-07-2815 min
The Long Game#014: How to Build Systems for Content & SEO (+ Advanced Poker Tips) w/ Bernard Huang (Co-founder at Clearscope)Is being an entrepreneur like playing a game of poker? Bernard Huang thinks so.Bernard is the co-founder of Clearscope, an SEO content optimization platform that helps businesses rank with high quality content.On this episode of The Long Game, he joined host Alex Birkett to discuss how being an entrepreneur is all about placing strategic bets, why learning a new skill always includes sucking at first, and the importance of finding your best fit customers.If you’re starting a blog, you also won’t want to miss a discussion of the late...2021-05-251h 22
Digital Marketing RadioWhat are Brand Influencers and Does Your Business Need a Brand Influencer? | Neal SchafferWe’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing?What precisely do brand influencers do... and does your business actually need a brand influencer?That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing. He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influe...2021-04-2643 minDigital Marketing RadioWhat are Brand Influencers and Does Your Business Need a Brand Influencer? | Neal SchafferWe’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing?What precisely do brand influencers do... and does your business actually need a brand influencer?That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing. He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influe...2021-04-2643 min
The Founder InitiativeCEO of BuildFire, Ian Blair: AI-powered copywriting - they average 250k views/mo.Clearscope + Conversion.ai = Turbocharged SEO
Ian and his team average 250k site view/mo...not bad for a B2B company2021-04-1405 min
Become a Writer TodayCreate Content And Grow Your Business Fast with Daniel CooperWhat does SEO look like for creatives today?It's a great strategy for building traction for a business or a book, how can you do that without throwing money at Facebook or Google ads?My guest in this episode is the Founder of Lolly Co, Daniel Cooper. His new book, Upgrade, shows business owners how to use key strategies and techniques to grow their business, including producing engaging content.Content can come in many forms, from blogging, writing guest articles, newsletters - in fact, anything where some type of creative writing is involved.2021-03-3132 min
Coffee/Lunch/BeerThe Serial Entrepreneur & Clearscope Founder - Bernard HuangIn this episode, we talk to Clearscope Founder Bernard Huang about the many ups and downs of his career, including a successful stint as a poker player, a brush with homelessness, a failed BBQ business, getting shut down by SXSW, and much more.
Book Recommendations:
Tao Te Ching by Lao Tzu
Getting Things Done: The Art of Stress-Free Productivity by David Allen
Influence: The Psychology of Persuasion by Robert Cialdini
A Note From Mark & Darin: You may notice references to the former name of this show, The Mentor, in the episode. This episode was...2021-03-051h 44
WPMRR WordPress PodcastE134 - A Hyper-Tactical Content & SEO Masterclass (Maddy Osman, The Blogsmith)In today’s episode, Joe talks to Maddy Osman, Founder and SEO Content Strategist at The Blogsmith. She creates content optimized for onsite SEO, handles keyword research, and picks feature blog images, among other SEO content writing strategies her agency offers. They discuss SEO and content optimization, old school SEO strategies, competitor analysis, and winning clicks in search results. Episode Resources: Tweet Maddy Visit The Blogsmith Check out Clearscope Leave an iTunes review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WP...2021-02-1643 min
The Page 1 PodcastThe Digital Content Marketing Strategy Playbook with Bernard Huang EP78How to Write Dominating SEO Ranking Content + How to Successfully Bootstrap Your Business SEO has for a long time been a defining factor when it comes to content marketing for brands. It is crucial for ranking on that coveted first page of Google search results. But what if you’re doing it wrong by thinking it will do it all to market your brand? In this episode of the Page One Podcast, Luke Peters speaks with Bernard Huang, the co-founder at Clearscope. Clearscope is an AI-powered platform that helps brands create higher quality content and dr...2021-01-1540 minContent and Conversation: Organic Growth Insights from Siege MediaSEO Stuff to Stop Worrying AboutShow Notes:00:28: How “rating” tools like Yoast, Clearscope, Lighthouse and more shouldn’t be the main focus3:09: How SERP features negatively impact you and your competitors4:52: Asking for “word count” as a baseline indicator of quality content7:00: Our thoughts on technical text analysis like TFIDF, LSI and more8:11: Thoughts on linking root domain authority vs. relevancy10:00: Balancing internal linking with UX and user journeyShow Links:Why Writing Quick Answers for Google is Not Enough by Ross HudgensFollow Jon Eric on TwitterFollow Caroline on LinkedInSend us an email
Subscribe today for weekly tips: https://bit.ly/3dB...2021-01-0612 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe “Us Vs. Them” Narrative & Frameworks to Drive Content Marketing Success w/Amanda Natividad of Growth MachineLinks Mentioned: How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months”Growth MachineAmanda Natividad Amanda on Twitter Highlights: 2:08 -How Amanda's career evolved from journalism to content marketing4:48 - How marketers might not be doing enough with their content9:39 - Amanda's two-pronged approach to content strategy, based on search intent14:15 - How Amanda identified content opportunities for Fitbit21:21 - How Amanda finds actionable content ideas with Clearscope25:28 - How Amanda leverages Ahrefs to find opportunities30:35 - The process to building a content strategy33:57 - The narrative framework that Amanda recommends to stand o...2020-12-3038 min
Your Digital Marketing Coach with Neal SchafferMy Marketing Technology Toolstack for 2021This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase...2020-12-2839 min
Get Radical With Your BusinessEp. 26: Side Hustle to Over 3 Million in Annual Recurring Revenue (Ben Aston - The Digital Project Manager)On this episode of Get the Balance Right we are joined by Ben Aston. Our topic today is turning a bootstrapped side hustle into a business that generates over 3 million dollars annually through recurring revenue. Ben accomplished this success through hard work, but accredits some of his success to luck. Like many, his digital adventures started with a website. Rather than go down the route of a designer, Ben’s agency experience was more heavily concentrated on the account and project manager side.When he moved from England to Canada, to relieve his potential boredom as the ne...2020-12-0832 min
Own Your CommerceTommy Walker - Former Shopify Plus editor-in-chief on creating industry leading contentTommy Walker never really wanted to be a writer, but when his family was on the verge of homelessness he used the storytelling tricks he learned from years in acting and film to become a content marketing guru. In this episode, he shares those strategies with us — but chances are you’ve gotten advice from him before.
As editor-in-chief at Shopify Plus, CXL, and Quickbooks, he led the creation of top-performing content that helped position those brands as leaders in their respective industries. Plus, he’s contributed to other online publications like Unbounce, Smashing Magazine, Crazyegg, and more. So if you wo...2020-11-0557 min
Indie Media ClubHow To Drive More Organic Traffic To Your Website (with Bernard Huang from Clearscope)Bernard shares SEO techniques that you can master to create content that ranks—learn about content quality, topic clustering, and backlinking from an SEO entrepreneur.2020-09-251h 10