Shows
(Copy) First PrinciplesPart 2: Anand Jain of Clevertap on starting with nothing and learning, building and leading as you go alongHello and welcome back to First Principles. I’m thrilled to bring you episode 46, my conversation with Anand Jain, the co-founder of Mumbai-headquartered customer engagement platform CleverTap.Anand and I were once colleagues at the media conglomerate Network 18. He got out before I did.In 2013 he and two of his colleagues, Sunil Thomas and Kondamudi, left Network 18 and decided to fire up their respective laptops and code a new customer engagement platform. In just a few months, WizRocket, as it was then called, found its first – albeit non-paying customer. Then...
2025-08-181h 11
First PrinciplesPart 2: Anand Jain of Clevertap on starting with nothing and learning, building and leading as you go alongHello and welcome back to First Principles. I’m thrilled to bring you episode 46, my conversation with Anand Jain, the co-founder of Mumbai-headquartered customer engagement platform CleverTap.Anand and I were once colleagues at the media conglomerate Network 18. He got out before I did.In 2013 he and two of his colleagues, Sunil Thomas and Kondamudi, left Network 18 and decided to fire up their respective laptops and code a new customer engagement platform. In just a few months, WizRocket, as it was then called, found its first – albeit non-paying customer. Then...
2025-08-181h 12
(Copy) First PrinciplesPart 1: Anand Jain of Clevertap on starting with nothing and learning, building and leading as you go alongHello and welcome back to First Principles. I’m thrilled to bring you episode 46, my conversation with Anand Jain, the co-founder of Mumbai-headquartered customer engagement platform CleverTap.Anand and I were once colleagues at the media conglomerate Network 18. He got out before I did.In 2013 he and two of his colleagues, Sunil Thomas and Kondamudi, left Network 18 and decided to fire up their respective laptops and code a new customer engagement platform. In just a few months, WizRocket, as it was then called, found its first – albeit non-paying customer. Then...
2025-08-111h 04
(Copy) First PrinciplesAnand Jain of Clevertap on starting with nothing and learning, building and leading as you go alongHello and welcome back to First Principles. I’m thrilled to bring you episode 46, my conversation with Anand Jain, the co-founder of Mumbai-headquartered customer engagement platform CleverTap.Anand and I were once colleagues at the media conglomerate Network 18. He got out before I did.In 2013 he and two of his colleagues, Sunil Thomas and Kondamudi, left Network 18 and decided to fire up their respective laptops and code a new customer engagement platform. In just a few months, WizRocket, as it was then called, found its first – albeit non-paying customer. Then...
2025-08-112h 11
First PrinciplesPart 1: Anand Jain of Clevertap on starting with nothing and learning, building and leading as you go alongHello and welcome back to First Principles. I’m thrilled to bring you episode 46, my conversation with Anand Jain, the co-founder of Mumbai-headquartered customer engagement platform CleverTap.Anand and I were once colleagues at the media conglomerate Network 18. He got out before I did.In 2013 he and two of his colleagues, Sunil Thomas and Kondamudi, left Network 18 and decided to fire up their respective laptops and code a new customer engagement platform. In just a few months, WizRocket, as it was then called, found its first – albeit non-paying customer. Then...
2025-08-111h 05
1947 Rise121: From Selling Modems Door-to-Door to Building a ~ $1 Billion SaaS Giant Ft Anand Jain - CleverTapAnand Jain is the co-founder of CleverTap, a leading customer engagement and retention platform serving 10,000+ brands globally. Under his leadership, CleverTap has raised over $100 million in funding and reached a valuation of $775 million. With a focus on data-driven marketing, he has helped businesses enhance user engagement at scale. His journey highlights innovation, entrepreneurship, and the role of technology in driving customer retention.00:00 - Top moments.01:38 - Introduction.02:53 - Anand's major influences during early years.05:48 - Anand's reasons for moving to the US.10:20 - Impact of US experience on Anand's skills and mindset for building a large company.15:36 - Anand's...
2025-03-211h 15
Founders UnfilteredEp 96: Selling soap door to doors to software worth crores ft. CleverTapJoin us as we talk to Anand Jain, the Co-founder of CleverTap about their story.
In 1996, Anand completed his Bachelor of Commerce degree at Sahajanand Arts & Commerce College. Despite having a commerce education, he gained experience as a software engineer at various companies, including Compoint Computers, Cyberworld Technologies, Software Frontiers, Brience, and Motorola. Additionally, he worked as a consultant at AT&T in the Seattle office.
In 2005, Anand played a key role in the co-founding of Burrp!, a venture that was later acquired by Network18 in 2009. He also served as the Chief Technology Officer (CTO) of Network18 for two...
2024-01-141h 13
The Big Leap PodcastLet’s Talk Retention | Episode 3 - Sumit Jasoria, Co-founder & CEO of NewmeDive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention!
Listen to the podcast to discover
the early journey of Newme, how it started
their vision, and team dynamics
Why Tech comes first before fashion at NewMe
Target audience insights and challenges faced
Customer engagement and retention strategies
And the thrilling story behind opening their very first offline store
Don't miss this insightful discussion on building brand loyalty in the fashion world!
#customerengagement #fashionindustry #indianfashion
2023-09-1423 minThe Big Leap PodcastLet’s Talk Retention | Episode 2 - Richa Sethi, Co-founder & CEO, GetLittWelcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’!
Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how she founded GetLitt and gave it a gamified approach for inspiring children to read! Tune in to uncover the success of GetLitt’s retention and engagement strategies!
#CleverTapforstartups #LetsTalkRetention #StartupVibes
About us
CleverTap is the all-in-one customer engagement platform that helps brands personal...
2023-08-2423 minThe Big Leap PodcastTobias Boerner’s Recipe For Successful Hyper-Personalization and Building Customer Trust EarlyThough Tobias Boerner has been fasting since 2019, his app has done the opposite, feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passion for marketing and a laser focus on growth. In the episode, he explains how he bakes these passions into his retention recipe and perfects personalization to reach a customer app rating of 92%.
...
2023-07-0728 minThe Big Leap PodcastHow Rooter Harnessed Customizable Client Care To Become Google Play’s #1 AppHow did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app store. Kumar reveals how he is building an "ecosystem for growth," cultivating a thriving community of gaming enthusiasts who, in turn, attract a large and loyal audience of their peers. This dynamic keeps user...
2023-06-2138 minThe Big Leap PodcastBuilding Trust And Engagement Through Customer Involvement with Cardiogram’s Stacy EarlCustomer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy's tightening down,” Stacy says. Throughout the episode, Stacy divulges how Cardiogram differentiates itself from free options to move customers down the funnel and shares her trick for boosting customer engagement and reaching app users on all...
2023-06-0229 minThe Big Leap PodcastVernesa Cutuk On Building Retention In Your Sleep And The Value Of PredictabilityCRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this strategy and how Sleep Cycle combines engagement campaigns with conversion ones to build trust and deepen user engagement. Vanessa also reveals what she believes is a secret power tool for CRM leaders, while Peggy shares a few early data points from...
2023-05-1931 min
Product Innovation Series with Aram MelkoumovAI-Powered Product Management: Director at CleverTap talks implicationsIn this episode of Product Sessions we delve into an insightful discussion with Anton Aleksandrov, associate Director at CleverTap, on how artificial intelligence is shaping product. We get into the impact of AI on development, workplace efficiency, and the potential consequences of its rapid adoption.Show Notes:02:15 - Role of GPT-4 in product research05:30 - AI adoption at CleverTap08:45 - Swift growth of AI applications and emerging companies11:20 - Advice for product leaders on investing in AIAbout AntonAnton is director of product at Clevertap...
2023-05-0412 minThe Big Leap PodcastRaw Authenticity And Value-Based Marketing Saves Lives At Mindful MamasMindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout, Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the Denver-based startup focused on mindfulness & mental health for mothers at every stage and how it has perfected retention and hyper-personalization by constantly asking, “How well are we serving mom?” Jillian shares Mindful Mamas' unique approach to habit-forming features, how the brand retains a 50% email open rate...
2023-04-2835 min
The Big Leap PodcastLet’s Talk Retention | Episode 1 - Vaibhav Gupta, CEO, ChefKartWelcome to the first episode of our new podcast series, ‘Let’s Talk Retention’, where we focus on the challenges of early-stage startups. Here we speak to founders of promising startups and get their perspectives on growth, and retention strategies.
Listen in as our guest, Vaibhav Gupta, Co-Founder and CEO of ChefKart, shares his entrepreneurial experience in creating ChefKart and how 'Retention' became one of their strongest growth levers.
About us
CleverTap – World's #1 Retention Cloud helps growth teams understand, segment & engage their users for increased retention, CLV & campaign ROI.
The platform, trusted by 2000 customer...
2023-04-2720 minThe Big Leap PodcastAurélie Genet On Inventive Mindsets and Focused Frameworks For Sustainable RetentionThe best retention strategy is long-term and company-wide. This is the view of Aurélie Genet, a product marketing leader who has pioneered retention efforts and user acquisition strategies at companies like Flo Health, Skyscanner, and Trainline. In this episode, she talks with our host Peggy Anne Salz about her Growth Triangle—a simple framework for robust retention—and the importance of intellectual honesty. Aurélie encourages companies to be candid about their product, their competitors, and how they fit into the world and their industry. Most importantly, though, she reminds marketers that user empathy and context, not tricks and “g...
2023-04-1433 minThe Big Leap PodcastRetain Customers By Making Marketing Fun Again With OTB Digital’s Jarrett ThomasJarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed Jarrett’s sales. Brands can no longer buy customer loyalty or connections. Instead, people want to buy from people. Therefore, Jarrett encourages marketers to step onto the sales floor to truly understand their customers and bring their whole selves to work. He and his team at OTB Digital, a creative agency that he...
2023-03-3031 minThe Big Leap PodcastDanielle Vona On Cooking Up Mouth-Watering Engagement RatesCustomer retention and engagement must be earned. Bloomin' Brands, the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it." This week, Peggy Anne Salz chats with Danielle Vona, Senior VP and CMO of Bloomin' Brands, on combining digital and physical assets to connect culture and business performance. In this episode, Danielle details limited edition NFTs, symbiotic influencer relationships, and the dining rewards program that keep Outback's customer retention hot and have resulted in 314 million impressions and 94 million dollars in earned m...
2023-03-2128 minThe Big Leap PodcastData-Driven Testing And User Psychology Are The Keys To Subscription Growth, Says Phiture’s Andy CarvellAttracting subscribers to your mobile app is only one hurdle in growing your business. You have to keep them paying for that subscription, month after month, and year after year. What better person to offer advice on customer retention than Andy Carvell, Partner and Co-founder of growth consultancy Phiture, who developed one of the first mobile games early in his career? In this episode, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Andy about his secrets for optimizing subscription revenue. He says it’s a mix of user psychology, plus da...
2023-03-0834 minThe Big Leap PodcastTimes Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement GoalsIf you want your FinTech app to thrive, perfect your lifecycle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In this episode recorded late last year, our host Peggy Anne Salz questions Vivek on best practices for FinTech apps to increase user retention and meet engagement goals. Vivek implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent.
“The Big Leap,” a video interview series featuring the most respected CMOs and execut...
2023-02-1534 minThe Big Leap PodcastHow Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar ResultsHow did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a sim...
2023-02-1530 minThe Big Leap PodcastListen Or Die: Ecommerce Giant Meesho On Why You Need To Hear What Your Customers Are Telling You In The App And Everywhere ElseUnderstanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts...
2023-02-1533 min
The Big Leap PodcastInsights from a chess game CMOVery few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age of 13 Magnus Carlsen.
The company is on a mission to define the future of chess, and it starts with deep user engagement in their app. We chat about how Dodson has used a well-considered influencer marketing strategy, segmentation and pre-segmentation strategy, and personalized recommendation to outgrow th...
2022-12-2228 minThe Big Leap PodcastCustomer & user retentionHow can you make your customer the hero? And what are the benefits?
In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention.
How?
By creating the Mobile Heroes program that has delivered massive value for his customer first, and his own company second.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achiev...
2022-11-2130 min
The One Percent ProjectEpisode 53: Anand Jain- From door 2 door sales to building CleverTapThomas Edison once said that Genius is prolonged patience. I am patient enough to be sure. Today on The One Percent Project, I am speaking to Anand Jain. He is the Co-founder of CleverTap. CleverTap is the world's leading customer engagement and retention platform, valued at USD 775M and backed by Sequoia India, Tiger Global and others. In this fascinating conversation, Anand talks about how curiosity and constant tinkering of an average student from a humble background have led him to build multiple successful businesses, the value of thinking in first principles, how understanding the cu...
2022-10-3043 minThe Big Leap PodcastBayer CMO Patricia Corsi on engaging and retaining usersCould being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing.
That includes engagement and retention.
Corsi, who does at least one thing every week to make herself uncomfortable, talks about how she’s used comfort zone escape routes to drastically change marketing for Bayer’s 100s of brands and businesses. She also chats with hosts John Koetsier and Peggy Anne Salz about personalization, the...
2022-10-0636 minThe Big Leap PodcastPodcasts, marketing, metaverse500 million monthly downloads is not small. And that’s just the beginning of Conal Byrne’s ambitions. He’s the CEO of iHeartMedia’s Digital Audio Group, and he’s pretty sure that marketers are underestimating what audio can accomplish.
And the metaverse, too.
In this episode of CleverTap Engage hosts John Koetsier and Peggy Anne Salz chat with Byrne about growth, engagement, and partnerships. We also discuss scaling and the very best marketing advice he ever received.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shin...
2022-10-0533 minThe Big Leap PodcastEurope’s top ride-sharing appHow do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want.
In this episode of CleverTap Engage we chat with Thomas Zimmerman, the CMO of FREE NOW, one of the top ride-sharing companies on the planet with over 56 million customers in 170 cities. We chat about generating traction, building volume, and differentiating from competitors. We also get insight into how Free No...
2022-07-2928 minThe Big Leap PodcastHow G.R.E.A.T. products drive engagement and retentionIs your product great? Maybe, but is is also G.R.E.A.T.?
In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve, Amplify, and Treasure.
We also chat about the dangers of averages … heart metrics and head metrics … and the “happy path” for customers.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achi...
2022-07-1947 min
The Big Leap PodcastWhat 2.5 billion purchases reveal about customer loyaltyWhat can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.
And, of course, helps retailers and brands build more loyalty with their customers.
Donahue shares insights on:
E-commerce post Covid
Apple’s ATT and iOS 15
Rewards-as-a-Service for customer loyalty
Top signs of high-intent customers
Location-based deals
Segmentation by customer mindset and customer moments
Brand vs performance
What will never change about ma...
2022-06-2428 minThe Big Leap PodcastReal-time loyalty rewardsWhat does rewarding loyalty in real time do for customer retention? According to IncredibleBank CMO Leslie Osman, it treats your customers the way Google, Netflix, and our instant satisfaction digital world has trained them to expect.
And that increases retention.
In this episode we learn how real-time rewards improve results in ultra-competitive sectors. We chat about old-school customer service and new-school digital impact. And we discuss which communications customers (and app users) want to get and why … as well as how AI is helping marketers personalize and customize those communications.
“CleverTap Engage” is a vide...
2022-05-1325 minThe Big Leap PodcastRetention at center of growth engineBrian Balfour is the CEO of Reforge and the former VP of Growth at Hubspot. He knows growth marketing and retention marketing. So when he says retention is at the center of the growth engine, people sit up and listen.
In this episode of CleverTap Engage, Brian talks about retention, benchmarks, measurement, some of the best examples of retention he’s ever seen, and whether you can engineer in retention or not. One thing he’s found? Category leaders always have the highest retention. And, when you drill down, retention is at the center of the growth engi...
2022-04-0957 minThe Big Leap PodcastBoosting cross-channel commerceHow do you boost sales, boost engagement, boost retention, and rebrand … all during a global pandemic?
For the CMO of Africa’s biggest single-brand retailer, it’s all about moving where your customers demand. And they move quickly, especially when shutdowns interfere with in-person shopping. Mixing channels, enhancing mobile booking and sales, and being available in channels like WhatsApp make the difference.
PEP sells 760 million items a year in 300 million transactions: not an easy business to turn on a dime. In this episode we chat about how PEP segments customers in 12 countries speaking 11 languages, engages with a...
2022-03-0926 minThe Big Leap PodcastiOS-subscriptionsiOS 14 and 15 are huge course corrections on how Apple is building its mobile operating systems. The former head of Google’s iOS app explains what’s changed, why, and how it impacts which apps can be successful in this edition of CleverTap Engage.
His name is Nick Hobbs. After Google, he built a subscription news service which was acquired by Twitter, where he currently works in product. The key, Hobbs says, is that Apple has redesigned iOS to privilege ongoing user/customer relationships. In other words: subscription apps. The difference is between apps that are focused on aggr...
2022-03-0539 minThe Big Leap PodcastPurpose, influencers, retention at TOMSTOMS makes shoes. They also make a difference, changing 100 million lives by donating ⅓ of profits to good causes. In this episode of CleverTap Engage we chat with Ian Stewart, the CMO and chief digital officer of TOMs.
He’s led marketing teams at MTV, Coke, UGG, and Converse, and is an avid surfer. But he’s also an expert retention marketer, brand strategist, funnel designer, and influencer marketing expert.
In this episode, we chat about selling via purpose, using influencer marketing in a totally new way, running different funnels for different customer segments, reinventing a brand...
2022-01-2832 minThe Big Leap PodcastMagic in marketing: your biggest source of competitive advantageWhat does Tesla’s “dog mode” say about the company? What about DoubleTree’s cookie on the bed.
In this episode of CleverTap Engage, we meet the master of the dark arts of marketing, Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
It turns out that while we need science and data and testing in modern marketing, we also need magic. And the trick is to foster the magic while still learning from the science. Rory discusses customer journeys, direct m...
2021-12-2854 minThe Big Leap Podcast10 Golden Rules of Customer EngagementWhat if we had 10 of the best marketers on the planet each provide their best tip for customer engagement? Top executives from brands like IBM, Mastercard, N26, Clorox, Verizon, Acorns, Rovio, and HelloFresh? Well, that’s exactly what we did.
The result: the 10 golden rules of customer engagement.
Rovio COO Kieran O’Leary talks about understanding user motivations. HelloFresh chief brand officer Emma Baines talks about showing up, consistently, day after day. IBM global head of Watson Advertising and The Weather Channel Sheri Bachstein talks about maximizing value for subscription apps. And Mastercard CMO Raja Raja...
2021-12-1425 min
The Neon ShowSAAS from India to US: Myths Debunked ft. Anand Jain, Co-founder CleverTapA notion amongst most Indian SaaS entrepreneurs is to move to the US to expand or start from the US from Day 1 itself.However, in today's episode, we've brought Anand Jain, Co-founder of CleverTap, to debunk this myth and shed more light on what an early-stage SaaS founder's roadmap should be in terms of either staying in India or moving to any global market.CleverTap is a leading customer engagement and retention platform, trusted by over 10,000 apps, including Gojek, AirAsia, Sony, Vodafone, Carousell, and...
2021-12-0548 minThe Big Leap PodcastSegmentation & subscriptions for 200 apps & hundreds of millions of users at Maple MediaHow do you drive more subscriptions in your mobile app? Segmentation is one answer, and you can learn a lot about both segmentation and subscriptions when you manage over 200 apps with hundreds of millions of users.
In this episode of CleverTap Engage, we chat with the VP of Marketing for Maple Media, Ashley Fauset. She manages marketing for literally hundreds of apps, is already building off-App-Store payment processing in view of the Epic Games-Apple lawsuit result, and is running lifecycle marketing for high-value app users in probably 10 different verticals.
Her secret?
Experimentation. Action...
2021-11-0432 minThe Big Leap Podcast5 minutes with Emma Baines, chief brand officer of HelloFresh"5 minutes with" is a quick peek into the lives of marketing leaders. We ask a few more personal questions than in our full-length CleverTap Engage episodes. In this chat with the chief brand officer of HelloFresh, hosts John Koetsier and Peggy Anne Salz ask her about creative, growth, business impact, engagement, and retention.
Topics we cover:
- What was the most impactful creative you ever experienced in an ad?
- What was the most difficult part of HelloFresh almost doubling in size in a year?
...
2021-10-1610 minThe Big Leap PodcastHelloFresh: 84% growth via creative, segmentation, customer journeyHow do you grow 84% in a year and deliver 600 million meals globally? A lot has to go right, but you certainly have to have your branding and segmentation in order … and a good understanding of your customer journey.
HelloFresh’s Global Director of Creative Services Emma Baines joins us for a chat through a pandemic year: mind-blowing growth, a creative refresh that was both desperately needed and -- thanks to COVID -- unfortunately timed, and creative that ties together the customer journey from ad to subscription to payment to delivery to consumption.
“CleverTap Engage” is a video...
2021-10-0533 minThe Big Leap Podcast5 minutes with Kieran O'Leary, COO of RovioWe just had the incredible Kieran O'Leary, COO of Rovio on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions.
What we ask:
When your parents ask what you do, what do you say?
Favorite work moment of all time?
What’s the best example of mobile user engagement you have personally experienced?
Ever imagined you’d be where you are right now?
What is the most important thin...
2021-10-0105 minThe Big Leap Podcast5 minutes with James Morehead, CMO of AcornsWe recently had James Morehead on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions.
What we ask:
When your grandparents ask what you do, what do you say?
Favorite work moment of all time?
What’s the best recent example of customer engagement you personally experienced?
Is any CMO ever really, truly, completely satisfied with their logo?
What is the most important thing a CMO can do?
How do...
2021-09-2306 minThe Big Leap PodcastRovio CTO Kieran O'Leary on engagement, retention, and winning for over a decadeHow do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade?
No-one knows how better than Rovio.
Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry Birds app was launched in 2009, hit over two billion downloads by 2014 and spawned multiple movies plus app spinoffs. Angry Birds 2, launched in 2015, has over 100,000 players who have been playing the game for more than six years.
In this episode...
2021-09-2016 minThe Big Leap PodcastGamification and personalization: how Acorns achieves 99% retentionCan you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky.
While it’s true fintech is a unique space, Acorns CMO James Moorhead reveals how he uses segmentation, gamification, and a sophisticated messaging and CRM strategy to fully engage every user and achieve almost unheard-of user retention numbers.
We also discuss:
The biggest hurdle with getting users to engage
How to give u...
2021-09-0924 minThe Big Leap PodcastVerizon’s Visible: differentiation, Kevin Bacon, & customer engagementEver felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation.
And hiring Kevin Bacon, of course.
Visible is a new kind of telecom, owned by Verizon, with a customer-centric brand and marketing. Getting and keeping mobile users is core to their strategy, along with an unconventional way of connecting with and retaining customers.
Servat talks about her long history in Hollywood, and:
- Trend-spotting
- Making influencer marketing work
2021-08-3035 minThe Big Leap PodcastWinning direct-to-consumer with Clorox VP of Growth Vivian ChangHow do you win in direct-to-consumer? Clorox VP of Growth Vivian Chang is taking the consumer giant’s 50+ brands straight to the people with data science, predictive modeling, and deep data-driven insights.
That means moving from general demographics to more precise psychographics to build subscriptions, work hand-in-hand with existing retail channels, and give millennial consumers the ultimate in convenience.
And that requires building a holistic data pool across the CPG enterprise level and connecting all the dots from mobile and CRM and retail.
“CleverTap Engage” is a video interview series featuring the globe’s most resp...
2021-08-1730 minThe Big Leap PodcastMagical brands and stellar customer experiences with Patrick Stal, VP of Global Marketing at N2, a fast-growing fintech startupPatrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messag...
2021-07-0917 minThe Big Leap PodcastVision, velocity values: CMO Katherine Ray from Babble, Gucci, Nike, Louis Vuitton on leading marketing in 2021Katherine Melchior Ray, former CMO of Babbel, is a marketing expert with an interesting take on leading in turbulent times. Katherine’s motto is, “Never waste a crisis.” In this episode, learn how she looks at disruption, what her “Three Vs for CMOs” are, and how she applied all of this by making subscriptions free for students during the pandemic.
Ray, who's writing a book on marketing, has led marketing teams for top brands like Babbel, Shiseido, Hyatt, Tommy Hilfiger, Gucci, Louis Vuitton, and Nike.
It may not be 2020 anymore, but the world is still very much...
2021-06-3025 minThe Big Leap PodcastAdvertising is dead. Loyalty is dead. And brand needs rebranding, with Mastercard CMO Raja RajamannarAdvertising is dead.
Loyalty is dead.
"Brand" needs rebranding."
Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s like to be in a global marketing role during a global pandemic.
CleverTap Engage is a video interview series featuring the globe’s most respected CEOs and executives, shining a lig...
2021-06-1144 min
Growth Investor with GrowthCap‘s RJ LumbaThe Man Behind Mobile Engagement: CleverTap’s Sunil ThomasIn this episode, we speak with Sunil Thomas, the CEO and cofounder of CleverTap, which is the leading customer engagement and retention platform that helps brands maximize user lifetime value.
Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue.
CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and operates out of San Francisco, Seattle, London, Singapore, and Mumbai.
We chat...
2021-06-0821 minThe Big Leap PodcastIBM & The Weather Company: AI, predictive analytics, retention, and moving to subscriptions with CEO Sheri BachsteinSheri Bachstein, CEO of The Weather Company (an IBM Business) and GM of IBM Watson Advertising, knows artificial intelligence (AI). Tune in to find out how The Weather Company uses predictive analytics, why it decided to embrace a subscription model, and how it all impacts customer engagement.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagem...
2021-05-2430 min
Founder ThesisThe Clever Martech Pioneer | Anand Jain @ CleverTapIn 2013, when Anand Jain left Network18, he knew one thing for sure: Communication in the digital world needs to be timely and quick. This led to the birth of CleverTap, a SaaS-based mobile analytics and mobile marketing company.Today, Anand is the Chief Strategy Officer and Co-Founder of CleverTap, working on larger strategic goals of helping brands leverage user data, automation, and personalization techniques on CleverTap. But his rendezvous with technology began when he was in his early teens.In a candid conversation with Akshay Datt, Anand harks back to his early years, when a...
2021-04-292h 05The Big Leap PodcastCleverTap CMO on engagement, branding, and the biggest mistakes brands makeThis is the VERY FIRST episode of CleverTap Engage, a new podcast where CMOs speak on their most critical issue: generating and sustaining engagement with prospects and customers. The ultimate goal: highlighting the outstanding experts and standout campaigns driving customer engagement in a meaningful, memorable and clever way.
In our first episode, we start with CleverTap CMO Dave Dabbah.
Dave was previously VP of Marketing at Agora from 2017 to 2020. He was also VP of Marketing at in-app editing software provider Ephox, and earlier in his career was VP of marketing at email/digital marketing software...
2021-03-3136 min
Indian Silicon Valley with Jivraj Singh SacharE27 - Building a Global SaaS Company w/CleverTap's Anand JainIn this Episode, I speak with Anand Jain, Co-Founder and Chief Strategy Officer of CleverTap on Building a Global SaaS Company.
CleverTap is a customer life-cycle management and mobile marketing company, which combines the analytics, engagement and communication all in one, making life easier for brands who want to engage effectively with their consumers.
Anand Jain is an extremely amazing, kind, generous, and humble person, who has had multiple experiences under his belt including a previous startup called Burrp. A phenomenal Product Leader, Anand sheds light on multiple quintessential topics revolving around Building a Global S...
2021-01-171h 10
SaaS SessionsS3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTapIn this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap.We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel.Connect with Ketan - https://www.linkedin.com/in/ketanpandit/Checkout CleverTap - https://clevertap.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
2020-08-1820 min
Leveling Up with Eric SiuThe Holistic Approach to Customer Retention with Sunil Thomas, CleverTap | Ep. #372Acquiring new customers is one thing, but keeping them is entirely another. Today we have Sunil Thomas on the show to speak about his company, CleverTap, a leading customer engagement and retention platform that helps brands maximize user time value. CleverTap tracks groups, segments, and data, and helps brands use it to market to their customers. For Sunil, what makes CleverTap unique is that they take a holistic view of customer retention by serving four categories: behavior analytics, segmentation, marketing automation, and individualization, using a mixture of manual and automated approaches to service delivery in each. Sunil shares details...
2020-07-2218 min
Leveling Up with Eric SiuThe Holistic Approach to Customer Retention with Sunil Thomas, CleverTap | Ep. #372Acquiring new customers is one thing, but keeping them is entirely another. Today we have Sunil Thomas on the show to speak about his company, CleverTap, a leading customer engagement and retention platform that helps brands maximize user time value. CleverTap tracks groups, segments, and data, and helps brands use it to market to their customers. For Sunil, what makes CleverTap unique is that they take a holistic view of customer retention by serving four categories: behavior analytics, segmentation, marketing automation, and individualization, using a mixture of manual and automated approaches to service delivery in each. Sunil shares details...
2020-07-2218 min
SaaS SessionsS2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at ClevertapIn this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic. CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathyAll this and more with Meenakshi in this episode.Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/Visit Clevertap - https://www.linkedin.com/company/clevertap/Visit our website - h...
2020-05-0833 min
SaaS SessionsTalking customer success during a pandemic with Meenakshi Ganesh, Director of Customer Success at ClevertapIn this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.
CS during uncertain times
Change in customer behavior
What is Clevertap doing to tackle these situations?
Getting new use cases from your customers because of the current times
Managing implementation and delivery delays
Managing churn
Showing empathy
All this and more with Meenakshi in this episode.
Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/
Visit Clevertap - https://www.linkedin.com/company/clevertap/
2020-05-0833 min
Hustler's DailyEpisode 020- CleverTap (Anand Jain)Presenting Anand Jain, Co-founder and Chief Strategy Officer of CleverTap. CleverTap helps the consumer brands retain their users for life. Anand is a self taught technologist and has a keen interest in art and science of software engineering. He has had 20 years of experience in software development. He has specialized in areas of writing enterprise grade software, stand-alone servers, software frameworks and consumer facing highly scalable websites. He was also the Founder and CTO of burrp.com which was acquired by Network18 in 2009. He now leads the engineering teams, design teams and the IT teams at CleverTap.
2019-07-1748 min
CleverTap: Startup & Tech InterviewsInterview with Oskar Kalmaru, Co-Founder & CMO for Narrative a Tiny Wearable CameraMeet Narrative Clip the new most wearable camera. Kara Dake, Product Evangelist for CleverTap, chats with Oskar Kalmaru, Co-Founder & CMO to discuss his entrepreneurial journey.Find out how this tiny, wearable, automatic camera and app become a more visual storyteller with their searchable and shareable photographic memory.
2016-10-3107 min
CleverTap: Startup & Tech InterviewsInterview with Tracy Fredkin, CEO for CityMoms a Family Event PassMeet CITYMOMS, a new family events pass app and daily activities stream tailored for kids.Arkady Fridman, Product Evangelist for CleverTap chats with tech innovator, Tracy Fredkin, CEO for CityMoms about her startup journey and content curation.Learn how you can purchase a monthly membership to have access to the best of local information for kids daily activities, venues and family events direct from your phone.
2016-10-3105 min
CleverTap: Startup & Tech InterviewsInterview with Amy Galland, CEO & Founder of FlirtyQwertyMeet FlirtyQwerty, a custom emoji keyboard that helps users spice up their text lives with playful and sexy images. Kara Dake, Product Evangelist for CleverTap chats with Amy Galland, CEO and Founder of FlirtyQwerty to discuss her entrepreneurial journey. Learn how FlirtyQwerty markets their app using social conversations and push notifications to drive engagement.
2016-10-1405 min
CleverTap: Startup & Tech InterviewsInterview with Jennie Wong, CEO for Shopping QuizzesMeet Shopping Quizzes, a new technology that employs consumer psychology to turn site visitors into happy customers.Kara Dake, Product Evangelist for CleverTap chats with Jennie Wong, CEO for Shopping Quizzes platform. Find out how Shopping Quizzes' retail personalization technology can be added to most stores in seconds and is changing how retail stores and online shops do business.
2016-10-1408 min
CleverTap: Startup & Tech InterviewsInterview With Jordan Piosky, Founder for Comic Blitz a Digital Comic AppMeet ComicBlitz a new all you can read digital comic book and graphic novel mobile app.Arkady Fridman, Product Evangelist for CleverTap chats with startup innovator, Jordan Piosky, Founder for ComicBlitz.Learn how this web-based service dived into the mobile world with its iPad version of its comic book app. Find out how they engage fans worldwide with their fun and engaging content.
2016-09-2005 min
CleverTap: Startup & Tech InterviewsInterview With Maryann Moschides, CMO for ScanbuyMeet SCANBUY, the global leader in providing mobile relationship management solutions for brands, agencies, and retailers.Arkady Fridman, Product Evangelist for CleverTap, chats with tech influencer Maryann Moschides, CMO for Scanbuy.Find out how millions of consumers worldwide use the ScanLife Mobile App to access information, enjoy entertainment and save money. Learn mobile engagement and growth tips on how to grow your business from this tech innovator.
2016-09-2007 min
CleverTap: Startup & Tech InterviewsInterview With Melissa Hanna, Founder & CEO for Mahmee a New Parent AppMeet Mahmee, a mobile healthcare platform for parents to receive personalized, ongoing postpartum support.Kara Dake, Product Evangelist @ CleverTap, met with Melissa Hanna, Founder & CEO of Mahmee to discuss her startup journey and how she became a part of the 500 Startups program.Find out how MAHMEE is connecting with moms through word of mouth marketing, mobile engagement tips and best practices from this startup innovator.
2016-09-2008 min
CleverTap: Startup & Tech InterviewsInterview With Frankie Levangle, Co-Founder for Proxxy a New College Dating AppMeet PROXXY a new social dating app for the college crowd. Proxxy is a mobile dating app that helps students discover the people around them whom they might have otherwise missed. And uses two complimentary features to introduce students to people in their proximity: Live and Missed.Kara Dake, Product Evangelist for CleverTap chats with Frankie Levangie, Co-Founder for Proxxy to discuss his startup journey and how he started his new social dating company.Find out how this tech innovator is changing student dating on college campuses at USC and UCLA, mobile engagement tips and PROXXY’s...
2016-09-0609 min
CleverTap: Startup & Tech InterviewsInterview With Jack Wu, Lead Engineer for Modiface an AR Beauty AppMeet Modiface, the augmented reality apps that bring beauty products to life by simulating how they will look on your face.Kara Dake, Product Evangelist for CleverTap, meets Lead iOS Engineer Jack Wu and VP of Partnerships Jennifer Tidy to discuss Modiface’s incredible startup journey.Find out how this technology innovator has revolutionized the facial and skin analysis recognition industry. Learn how their technology powers over 150 web and mobile apps that have been downloaded over 60 million times, mobile growth engagement tips and plans for the future.
2016-09-0606 min
CleverTap: Startup & Tech InterviewsInterview With Kasey Edwards, Founder for Helpr a Childcare AppMeet Helpr, a new babysitting app for on-demand childcare. The service offers a confirmed sitter to your home with as little as 3 hours notice. Kara Dake, Product Evangelist for CleverTap chats with Kasey Edwards, Managing Partner for Helpr to discuss how they are helping parents find affordable and professional childcare on a local basis.Find out how this startup innovator was launched, new growth marketing and engagement strategy tips.
2016-09-0607 min
CleverTap: Startup & Tech InterviewsInterview With Prakash Chandran, Founder for Zabinet a Customer Review AppMeet Zabinet the smartest way to get new customers through authentic recommendations and reviews.Kara Dake, Product Evangelist for CleverTap chats with Prakash Chandran, Founder for Zabinet to discuss his mobile startup journey and marketing engagement tips for entrepreneurs. Find out how Zabinet can help small businesses get more customer referrals with just one-click with their innovative new app.
2016-08-2506 min
CleverTap: Startup & Tech InterviewsInterview with Pek Pongpaet, Partner for Impekable a Design AgencyMeet Impekable a Bay Area design and development agency that specializes in native mobile apps in tech industries including eCommerce and Internet of Things. They design beautiful & usable web and mobile products for startups and Fortune 500 companies.Peter Wilkniss, VP of Engineering for CleverTap talks tech and the art of design with Pek Pongpaet, Managing Partner for Impekable. Find out how his company improves clients websites and mobile applications through Impekable's expertise in product design and development. Learn secret tips and tricks from this startup innovator who’s helping mobile entrepreneurs build multi-million dollar ap...
2016-08-2510 min
CleverTap: Startup & Tech InterviewsInterview with Lawrence Longo, CEO for Off the Menu a Foodie AppHave you ever wished you could have a list of North America's 'off the menu' items? Have you ever been out to a restaurant and the person you're with orders something that isn't on the menu and the server doesn't blink an eye? That's because they know about the items on the "secret" menu. Monica Puchner, Product Evangelist for CleverTap chats with Lawrence Longo, CEO for Off the Menu a super cool new foodie app. Find out how you can order "off the menu" items from this startup innovator, everywhere from McDonald's to Mr. Chow’s. Le...
2016-08-2508 min
CleverTap: Startup & Tech InterviewsInterview With Geoffrey McFarlane, COO for ClubW a Wine Discovery AppAre you a wine connoisseur or would like to become one? Meet ClubW the new way to buy, share and discover new wines with family and friends.Monica Puchner, Product Evangelist for CleverTap chats with Geoffrey McFarlane, COO for Club W to learn more about this exciting new mobile app service and how it works. Find out how you can share a referral code with your friends and get rewarded with a free bottle of wine. Learn new marketing and engagement tips from this new startup innovator.
2016-08-1809 min
CleverTap: Startup & Tech InterviewsInterview With Johnny Hudson, VP Marketing for Leaf Music a Music Discovery AppMeet Leaf Music a new app that offers fans the opportunity discover, listen, watch and share music for free.Kara Dake, Product Evangelist for Clevertap, chats with Johnny Hudson, VP Marketing for Leaf Music to discuss mobile marketing tips and how to drive engagement for your app.Find out how Leaf Music is scaling its user base quickly with an effective mobile user acquisition strategy and a strong focus on retention rates.
2016-08-1808 min
CleverTap: Startup & Tech InterviewsInterview With Fares Ksebati, CEO for MySwimPro a New Fitness AppMeet MySwimPro a new exercise platform that helps swimmers and triathletes achieve their fitness goals. Monica Puchner, Product Evangelist for CleverTap chats with Fares Ksebati, CEO and Co-Founder for MySwimPro to discuss his startup journey and important advice for budding entrepreneurs. Find out how MySwimPro delivers custom workouts, training plans and coaching to all levels from novice to elite. Learn new engagement marketing tips and how to grow your mobile audience.
2016-08-1805 min
CleverTap: Startup & Tech InterviewsInterview with Mohamed Kamal, CTO for Building BlocMeet BuildingBloc, an LA based Growth Engineering consulting firm. They help Founders and Startups who face challenges building and growing their products.Kara Dake, Product Evangelist for CleverTap chats with startup innovator, Mohamed Kamal CTO for Building Bloc. Find out how BuildingBloc is helping entrepreneurs take their business from zero to 100. Including best practices and startup tips on technology, product and customer development.
2016-08-0906 min
CleverTap: Startup & Tech InterviewsInterview with Paul Yau Founder of YaYe a New Fitness AppMeet Yaye, a new app for group fitness that motivates you and your group to get fit and healthy together and have fun! Arkady Fridman, Product Evangelist for CleverTap joins startup innovator, Paul Yau Founder of the app Yaye.Find out how Yaye is helping users achieve their fitness goals. Learn best practices for mobile growth marketing and engagement tips in this multi billion dollar health & wellness industry.
2016-08-0907 min
CleverTap: Startup & Tech InterviewsInterview with Ray Christian, CEO for Textpert a Mobile Advice AppMeet Textpert, the new peer-to-peer app that allows you to get anonymous texting advice from friends and others.Monica Puchner, Product Evangelist for CleverTap chats with Ray Christian, CEO for Textpert to discuss his startup journey and how he launched his company.Learn how Textpert is taking the world by storm, mobile engagement tips and their plans for the future.
2016-08-0910 min
CleverTap: Startup & Tech InterviewsInterview With Adam Chew, Founder of Croissant a Co-Working Membership SpaceMeet Croissant, a new co-working membership service, and space for New York, Boston, and Washington DC. Choose from 20+ spaces on demand.Arkady Fridman, Product Evangelist for CleverTap joins startup innovator, Adam Chew the Founder or Croissant.Find out how Croissant is helping entrepreneurs find affordable co-working spaces for startups. Learn how he started his new business and his expansion plans for the future.
2016-07-3103 min
CleverTap: Startup & Tech InterviewsInterview With Leonard Schaltz, Founder of Wynd a Shipping PlatformMeet Wynd, a next generation shipping platform formobile. Wynd is shipping simplified: an iOS appallowing users to seamlessly quote, schedule and send items through a few taps.Arkady Fridman, Product Evangelist for CleverTap joins startup innovator, Leonard Schaltz Founder of Wynd. Learn how Wynd launched their first mobile product, how they drive engagement for their app and entrepreneurial tips for building your business.
2016-07-3106 min
CleverTap: Startup & Tech InterviewsInterview With Roie Edery, Head of Product for Eaze a Medical Marijuana ServiceMeet Eaze, an on-demand medical marijuana servicethat connect patients with dispensaries. The UBER forweed recently landed a $10 million dollar fundinground and the biggest raisetodate for the cannabisindustry.Malcolm Friedberg for CleverTap talks with startupinnovator, Roie Edery Head of Product to learn moreabout the companies sign up and verification processworks for marijuana patient.Find out how Eaze is leveraging mobile tech, the mediaand their brand ambassador network to driveengagement for the multi-billion dollar medicalmarijuana industry.
2016-07-3108 min
CleverTap: Startup & Tech InterviewsInterview With Timothy Hillert, Founder & CEO for BenXchangeMeet BenXchange, is an online insurance and financial services provider to meet your personal or business needs.Monica Puchner, Product Evangelist for Clevertap, chatswith startup innovator Timothy Hillert, CEO forBenXchange. Find out how BenXChange is helping usersto acquire Insurance and financial products seamlesslywith ease online.Learn more about BenXchange's mission to improve the information retrieval system for Financial andInsurance Providers. How they launched their business and mobile growth tips for other entrepreneurs.
2016-07-2506 min
CleverTap: Startup & Tech InterviewsInterview With Jeremy Barnett, Startup Co-Founder for Trendy Butler AppMeet Trendy Butler is a fashion concierge app for men.For only $65 per month, they receive a box of clothingfrom well-known brands to new designers, worth up to$200 per month.Kara Dake, Product Evangelist for CleverTap chats withstartup innovator Jeremy Barnett, CoFounder forTrendy Butler to discuss how users choose their styleprofile, type of clothing and what types of fashion wearthey receive each month.Find out how Trendy Butler is disrupting the fashionindustry with their creative new app. Learn how youc...
2016-07-2505 min
CleverTap: Startup & Tech InterviewsInterview with Chok Ooi and Teresa Lee of AgilityIO a Mobile Developer CompanyMeet Agility IO, a global software, and mobile development company in that help startups and brands transform their ideas into multi-million dollar businesses. Arkady Fridman, Product Evangelist for CleverTap joins startup innovators, Chok Ooi and Teresa Lee of AgilityIo.Find out how AgilityIO is creating cutting edge web + mobile experiences with lasting value for startups and some of your most favorite brands. Learn new engagement tips and mobile marketing best practices to grow your business.
2016-07-2504 min
CleverTap: Startup & Tech InterviewsInterview With Jordan Metzner, Startup Founder & CEO for WashioMeet Washio, the ondemand dry cleaning and laundry service launched in March 2013. You can download the Washio app instantly from the mobile store or web. Select your pickup and drop off times and you will have your clean clothes delivered the next day.Kara Dake, Product Evangelist for CleverTap joins startup innovator, Jordan Metzner, Founder & CEO of LA based startup Washio to discuss how they grew their service to over 100 employees and launched in 6 major markets in just over two years.Learn new startup, engagement and entrepreneurial tips on how to grow your business from th...
2016-07-1506 min
CleverTap: Startup & Tech InterviewsInterview With Justin Hart, VP Customer Acquisition for SurfAirMeet SurfAir, the first membership only based luxury private airline based in California. The company was recently named #27 to America's 100 Most Promising Companies for 2015 by Forbes Magazine.Arkady Fridman, Product Evangelist for CleverTap chats with startup innovator Justin Hart, VP Customer Acquisition for SurfAir to discuss how they are disrupting the airline industry with all you can fly service for one low monthly fee. Learn more about the future of SurfAir and new market, how they acquire new customers, drive engagement for their mobile app and how YOU can become a member.
2016-07-1506 min
CleverTap: Startup & Tech InterviewsInterview With Alex Israel, COO for ParkMe Mobile AppMeet ParkMe the revolutionary new app that helps you find the cheapest, closest parking spot at your destination.Kara Dake, Product Evangelist for CleverTap chats with ParkMe's COO Alex Israel on how he and his co-founder Sam Friedman disrupted the parking industry and grew the LA-based startup to a recent multi-million dollar acquisition by Inrix.
2016-07-1507 min
CleverTap: Startup & Tech InterviewsInterview With Ryan Nance, Director of Experience for TradesyMeet Tradesy, the popular new online shopping experience that makes buying and selling your clothes, simple and fun.Monica Puchner, Product Evangelist for CleverTap joins startup innovator, Ryan Nance Director of Experience for Tradesy.Find out how Tradesy is helping users sell the things they no longer want to wear and use that money to buy the things you really want. Learn how Tradesy grew its business to millions of users and received funding from Richard Branson and John Doerr.
2016-07-1414 min
CleverTap: Startup & Tech InterviewsInterview with Lukas Sliwka, CTO for Grindr Dating AppMeet Grindr, the world’s largest gay social network app with over 2 million active daily users in 192 countries.Monica Puchner, Product Evangelist for CleverTap joins startup innovator, Lukas Sliwka CTO for Grindr. Find out Grindr’s secret to building one of the world’s most popular dating apps and how they have one of the most highly effective engineering organizations to manage their millions of daily global users.
2016-07-1412 min
CleverTap: Startup & Tech InterviewsInterview With Andrew Abramson, CEO of Swayy a Fashion AppHow often do you get dressed and are unsure if your outfit works for that upcoming job interview or if you should watch that new HBO show? These are some of life’s difficult decisions, that the new Swayy app can help with. Swayy is an instant opinion social mobile app, where users send visual polls to their friends for on-demand feedback that influences – or sways – their decision making.Kara Dake, Product Evangelist for CleverTap joins Swayy’s Co-Founder & CEO Andrew Abramson to discuss how the app works and the company’s mobile growth strategies.Learn how Swayy...
2016-06-3008 min
CleverTap: Startup & Tech InterviewsInterview With Sarah Figueroa and Taylor Clayton, Founders for LenzjamMeet startup innovator, Lenzjam, a new social media application for discovering, personalizing, and sharing your moments. Arkady Fridman, Product Evangelist for CleverTap joins Lenzjam’s Co-Founders, Sarah Figueroa and Taylor Clayton Co-Founders to discuss their exciting new platform that allows users to share, merge pictures and videos to music all in one location. Find out how LenzJam is creating a new way for users to further personalize the soundtrack to their lives and share it with an infinite audience.
2016-06-3006 min
CleverTap: Startup & Tech InterviewsInterview With Tiffany Hakimianpour, CEO for Handstand a New Fitness AppMeet startup innovator, Handstand, the new on-demand fitness app that offers personal training and coaching in your office or home, in an under an hour, via the app.Kara Dake, Product Evangelist for CleverTap joins Tiffany Hakimianpour, Handstand’s Founder & CEO, to chat about her new service and how they are disrupting the personal fitness industry. Launched in January 2015 in Los Angeles, Handstand is a part of the Science Incubator and has recently expanded to Orange County, with other major cities coming soon.Learn how Handstand’s marketing team keeps their users engaged using push...
2016-06-3006 min
CleverTap: Startup & Tech InterviewsInterview With Anthony Tumbilio, CEO of JAKT a Top App DeveloperMeet Founder, Anthony Tumbilio of JAKT a top app design & development agency based in New York city who's built apps for popular shows like Orange is the New Black to Bein Sports.Arkady Fridman, Product Evangelist for CleverTap joins Anthony Tumbilio to discuss growth strategies, best practices & tips for mobile design and development. Find out what it takes to build a top ten mobile app in today's competitive landscape.
2016-06-3006 min
CleverTap: Startup & Tech InterviewsInterview With Jamie Fitzgerald Founder of Which Looks Better AppMeet startup innovator, Which Looks Better, the new fashion opinion app that helps you look you best and be confident in your fashion and beauty decisions.Arkady Fridman, Product Evangelist for CleverTap joins Jamie Fitzgerald, Founder of Which Looks Better and chats about this fashion forward app that helps users get immediate beauty and style insight from people in their community.Find out how Which Looks Better is driving brand loyalty, customer engagement and establishing retail partnerships with brand influencers.
2016-06-2503 min
CleverTap: Startup & Tech InterviewsInterview With Co-Founder & CEO Garrett Henrickson for Shootly New Mobile AppMeet startup innovator, Shootly, the new on-demand app that helps you find photographers and videographers for a shoot the same day.Kara Dake, Product Evangelist for CleverTap joins Co-Founder & CEO Garrett Henrickson to discuss the companies go-to-market strategy, how they are leveraging social media to connect with new customers and the types of partnerships they are establishing with this exciting new app.Find out how Shootly is disrupting the professional media services industry and their plans for the future.
2016-06-2508 min
CleverTap: Startup & Tech InterviewsInterview with David Victor Co-Founder & Head of Product for Vet on DemandMeet startup innovator, Vet on Demand, a new video app service that allows pet owners to chat with a licensed vet. As the cost of veterinary care has increased, pet lovers find that it may be too expensive to take their animal to a vet for a minor issue. Kara Dake, Product Evangelist for CleverTap joins David Victor, Co-Founder & Head of Product for Vet on Demand and chats about how they are engaging pet parents in new ways to help improve the daily health of their pet.With the US Pet Industry growing 200% over the last 20...
2016-06-2506 min
CleverTap: Startup & Tech InterviewsInterview with Zack Lang of Jackpocket a New Lottery AppMeet JackPocket, the new lottery app that allows you to play New York and other official state lotteries right from your phone.Arkady Fridman, Product Evangelist for CleverTap joins start up innovator, ¬¬¬¬¬¬¬¬JackPocket and chats with Zack Lang, who’s in charge of Marketing and Social Media for the fun new app.Find out how JackPocket is disrupting the lottery industry and how they drive retention and engagement for the new gaming app.
2016-06-2506 min