Shows
My Amazon GuyAmazon’s New Update Makes Things Worse for SellersSend us a textAmazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization.Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR#AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdatesWatch these videos on YouTube:Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY...2025-05-0108 min
The Fashion AlgorithmThe Law of Shitty Clickthroughs: Why Your Marketing Stops WorkingTired of your once-successful marketing campaigns losing their punch? Dive into the Law of Shitty Clickthroughs, a fundamental concept explaining why all marketing strategies inevitably suffer from declining clickthrough rates over time. This episode unpacks the startling reality, illustrated by the dramatic drop from a 78% clickthrough rate for the first banner ad in 1994 to a mere 0.05% on Facebook in 2011.We explore the key drivers behind this marketing gravity, including:The fading allure of novelty: Why customers initially click out of curiosity but eventually become blind to familiar tactics.The short-lived advantage of being first-to-market: How competitors...2025-04-1122 min
Clickthrough: A Total User Experience PodcastClickthrough Season 2: Total User Experience in 2025Welcome to season 2 of Clickthrough, we are thrilled to raise the bar with the value we deliver in our episodes this year. Subscribe to stay up to date on our latest episodes!About Clickthrough:In this podcast we will focus on solving the key challenges federal agencies face as they work to transform user experiences. Each episode will bring you insightful conversations between leaders in industry and government. In these conversations, we’ll discuss how agencies can use human-centered design and innovative technology to provide exceptional experiences at every level of service delivery.2025-01-1502 minMy Amazon GuyAmazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad StrategiesSend us a textSteven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.Download here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceTips #amazonadvertising 2025-01-1133 minClickthrough: A Total User Experience Podcast2024 Highlights: Transforming CX Through Design, Data, and TechnologyThis year has been a banner year for customer experience (CX) transformation in the federal government. Spurred on by the Executive Order on Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government and pressures from changes in the private sector, federal agencies from the Department of Defense to the IRS have invested heavily in CX. In our Clickthrough podcast, brought to you by Maximus, host, Hillary Fredrick has kept listeners up to date on CX transformation through design, data, technology, and a guest list of experts who have shared their insights and experiences...2024-12-3018 min
Search Engine Roundtable PodcastGoogle Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & MoreWe had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it was on Father’s Day weekend. Google Search seemed to have an indexing bug last night. If your image snippets disappeared from Google months ago, it is likely a quality issue and not a technical issue. Glenn Gabe posted his adventure on trying to track AI Overviews in Google Search Console. Google posted FAQs on AI Overviews, asking why you can’t disable it but not giving a real answer. Goog...2024-06-2113 min
The Assorted Digital Ramblings Podcast#19 - The Big Talking Points from 2023 - AI, Political Instability and a Cost of Living Crisis and their Impact on Marketing2023 has been another tough year for marketing. The rise of AI, political instability across the globe and of course in the UK and the cost of living crisis have all had major impacts on our industry. Join Chris and Liv as they walk through the big talking points from the past annum and as we say goodbye to Olivia as she moved on to pastures new.
This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello...2023-12-181h 04The Assorted Digital Ramblings Podcast#18 - Thready or Not - The Arrival of Threads and the Ever Changing Social Media Landscape as Twitter becomes XThreads has arrived and Twitter's changing - Social Media as we know it is evolving right in front of our eyes. What can we expect for the future of Elon's platform, and how can Threads catch up? What does it mean for marketers? Learn more in the latest episode of The Assorted Digital Ramblings podcast.
This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks...2023-08-021h 17The Assorted Digital Ramblings Podcast#17 - No Control - We Let ChatGPT Guide our Podcast on MarketingThe Assorted Digital Ramblings podcast becomes artificially intelligent as Chris and Olivia find themselves talking through no specific subject as ChatGPT guides the podcast this month.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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TIMESTAMPS
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00:00 – Introduction
06:25 – Developments in AI
09:20 – Latest trends and best practices in Social Media
12:00 – Organic Social Media
14...2023-02-281h 05The Assorted Digital Ramblings Podcast#16 - Does This Help? - Google's Helpful Content Update, ChatGPT and the Impending BattleContent warning: There is discussion about needles and blood early into the episode - skip to 7:10 to miss this.
The Assorted Digital Ramblings podcast returns for 2023, as Chris and Olivia welcome Beth to discuss all things Helpful Content Update and ChatGPT. Find answers to what Google's Helpful Content Update is, discussion on websites using AI tools for content, uses for ChatGPT and much more.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with u...2023-01-3156 minThe Assorted Digital Ramblings Podcast#15 - 2022 Year in Review - Marketing During War, Recession and Winter World CupsThe latest episode of The Assorted Digital Ramblings Podcast sees Chris and Olivia take a look back at 2022 and how it has had an impact on the marketing industry. They explore the Winter World Cup, Elon Musk, strikes, the cost of living, Queen Elizabeth's death and much more.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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TIMESTAMPS
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2022-12-221h 08The Assorted Digital Ramblings Podcast#14 - Marketing in Motion - Peak Periods and Major Sporting Events Influencing MarketingThe latest episode of The Assorted Digital Ramblings Podcast is here! Olivia returns to host alongside Chris as Alex is welcomed to the podcast to talk about peak and major sporting events as we gear up towards the World Cup.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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Timestamps
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00:00 - Introduction
2022-11-171h 12The Assorted Digital Ramblings Podcast#13 - Behave Yourself! - Behavioural Science, Influencing Buyers and MoreThe latest episode of The Assorted Digital Ramblings Podcast sees Stef return as a host, but this time alongside Chris as Olivia suns herself in Croatia. They welcome Sarah back to the podcast to talk all things behavioural science in marketing.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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Timestamps
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0:00 - Introduction2022-10-2747 minThe Assorted Digital Ramblings Podcast#12 - Pod on Pods – Why Podcasts Should Be a Part of Your Marketing StrategyIt's podception! The latest episode of The Assorted Digital Ramblings Podcast sees Chris return as host, as he and Olivia delve into the world of Podcasts and their overlap with marketing with our podcast producer Regan.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!2022-09-261h 09
Channel Junkies: YouTube For Real Estate PodcastWALK AND TALK #94 YouTube Algorithm Has CHANGED! Better Start Doing…Welcome to today's YouTube For Realtors WALK AND TALK #94- I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!In todays episode I do a deep dive into YouTube Algorithm Has CHANGED! Better Start Doing… For this episode we are going to deep dive not just about YouTube algorithm but, also click th...2022-09-2321 min
PPC Daily | Talking Google Ads Monday Through FridayHow to Improve Your Clickthrough Rate in Google Ads (To Help Improve Quality Score)This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-08-1907 minThe Assorted Digital Ramblings Podcast#11 – Purse Strings – Why A Marketing Agency is Cost Effective in a RecessionThe latest episode of The Assorted Digital Ramblings Podcast sees a small change, as host Chris heads to the guest hot seat and Stef steps in to host alongside Olivia to talk all things recession marketing. There's talk about learning from 2008, how to prepare for the inevitable and the feelings of consumers during a recession, as well as much more.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.2022-08-1059 minPPC Daily | Talking Google Ads Monday Through FridayHow Negative Keywords Can Help Raise Your Clickthrough Rate in Google AdsThis is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-07-0502 minPPC Daily | Talking Google Ads Monday Through FridayHow to Improve Your Ad Copy to get a Higher Clickthrough Rate in Google AdsThis is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss how to improve your ad copy to get a higher clickthrough rate in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-07-0110 minPPC Daily | Talking Google Ads Monday Through FridayIs a High Clickthrough Rate Good for Quality Score in Google Ads?This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads.About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-06-3012 minPPC Daily | Talking Google Ads Monday Through FridayHow Do Ad Positions in Google Ads Affect Clickthrough Rate?This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how ad positions in Google Ads affect the clickthrough rate.Links: About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-06-2902 minPPC Daily | Talking Google Ads Monday Through FridayWhat is a Good Clickthrough Rate in Google Ads?This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss what a good clickthrough rate is in Google Ads.Links: About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-06-2809 min
The Assorted Digital Ramblings Podcast#10 – Proud – Pride Month Marketing, Rainbow Washing and InclusivityHosts Chris and Olivia are joined by special guest Jordan in the latest episode of The Assorted Digital Ramblings Podcast to talk all things Pride Month marketing. There's talk about why Pride content matters, rainbow washing, inclusivity in campaigns, and much more.
Timestamps:
[0:00] - Introduction
[5:45] - Introducing our guest
[10:20] - What is Pride Month?
[11:10] - What is Pride for business and rainbow washing
[14:30] - How can brands have a positive impact during Pride?
[16:10] - Top tips for communicating allyship and accountability
[18:30] - Having a clear reason for Pride content
[21:00] - Avoiding being overzealous and "hijacking" pride
[25:00] - Why Pride has...2022-06-281h 01PPC Daily | Talking Google Ads Monday Through FridayHow Much does Clickthrough Rate Determine Success in Google Ads?This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how much clickthrough rate determines success in Google Ads.Links: About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-06-2705 minPPC Daily | Talking Google Ads Monday Through FridayWhat is the Clickthrough Rate in Google Ads?This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain what a clickthrough rate is in Google Ads.Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast2022-06-2404 min
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing313: How to Improve Your Clickthrough Rate in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot...2022-06-061h 01Channel Junkies: YouTube For Real Estate PodcastWALK AND TALK #45 Why Your YouTube Titles DONT WORKWelcome to today's YouTube For Realtors WALK AND TALK #45 - I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!In todays episode I do a deep dive into Why Your YouTube Titles DONT WORK. We are all trying hard to think of a perfect title. Yet you think of the content, shoot t...2022-06-0220 min
The Assorted Digital Ramblings Podcast#9 - The Culture Club - HR, Staff Culture and Nurturing PeopleHosts Chris and Olivia are joined by special guest Debbie in the latest episode of The Assorted Digital Ramblings Podcast to discuss all things Human Resources and Operations. Expect talk on mental health, hybrid working, part-time contracts and "happiness highs", as well as much more.
Timestamps:
[0:00] - Introduction
[3:00] - Introducing our guest
[10:50] - Best Companies awards
[12:00] - An introduction to HR
[17:30] - Developing a thick skin
[19:00] - Past experiences and getting into HR & Operations
[24:00] - Handling the pressures of HR
[26:40] - Having an impact on employees
[29:30] - Adapting to an evolving culture
[31:30] - O...2022-05-261h 06The Assorted Digital Ramblings Podcast#8 - Internet International - International Marketing, Localisation and ObstaclesHosts Chris and Olivia are joined by special guest Alison in the latest episode of The Assorted Digital Ramblings Podcast to discuss all things International Marketing. There's talk about language, localisation, Brexit and the pandemic, as well as much more.2022-04-2958 minThe Assorted Digital Ramblings Podcast#7 - Social Butterflies - Paid Social, Platforms and Common MistakesHosts Chris and Olivia are joined by special guest Amy in the latest episode of The Assorted Digital Ramblings Podcast. There's discussion around Paid Social Media, social media platforms and common mistakes by brands, the importance of quality assurance and toxic traits, as well as much more in this Digital Marketing podcast.2022-03-311h 07The Assorted Digital Ramblings Podcast#6 - Convert Us - Conversion Rate Optimisation and Data-Led DesignHosts Chris and Olivia are joined, later than planned, by special guest Al in the latest episode of The Assorted Digital Ramblings podcast. There's discussion around Conversation Rate Optimisation, Data-Led Design and UX, as well as much more. Expect topics like conversion killers, website pain points, and Al's history in the world of Drum & Bass.2022-03-141h 04
The Marketing GuyWhat is Outbound Clickthrough RateHow can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound Clickthrough Rate"!
Definition: Outbound Clickthrough Rate measure how often people who see and clicked on your ad to visit an external destination
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/y...2022-02-2104 minThe Assorted Digital Ramblings Podcast#5 - Influence - Digital PR, Backlinks and Media RelationsHosts Chris and Olivia are joined this month by special guest Jennie, in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital PR and Outreach, influencers, backlinks and their benefits outside of PR, relationships with journalists and much more. Expect discussion about Jennie's Swedish heritage, PR gaffes and how you'd work on finding PR attention for a stolen potato statue.2022-01-311h 04The Assorted Digital Ramblings Podcast#4 - Cost Per Christmas - Festivities, Paid Media and Peak PeriodsHosts Chris and Olivia are joined this month by special guest Sarah in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital Paid Media, which includes PPC, Social Media, Display and Amazon, peak periods like Christmas and Black Friday and more. Expect topics covering yuletide, user psychology and... favourite plane crashes? 2021-12-161h 10The Marketing GuyWhat is Click-through rate?How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"!
Definition:
Clickthrough rate is the % of people who actually click on your ad after seeing it
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/feed/update/urn:li:activity:6841294026457669633/2021-11-2903 minThe Assorted Digital Ramblings Podcast#3 - King Content - Content, Integration and Black FridayHosts Chris and Olivia are joined by special guest Stef in this latest episode of The Assorted Digital Ramblings podcast. There's talk about why content is so important and why it should be integrated across all channels. There's also discussion surrounding Black Friday, and how early in the year planning should commence. Prepare for lots of content marketing talk, and for a number of mentions of Manchester City star Jack Grealish's calves.2021-11-111h 07The Assorted Digital Ramblings Podcast#2 - Optimistic Optimising - Modern SEO and Looking Back to Black HatJoin hosts Chris and Olivia and special guest Rory in the latest episode of The Assorted Digital Ramblings podcast. Discussion revolves around SEO and some of the biggest issues faced in the modern climate, the days of Black Hat SEO and a bit of talk about agency sitcoms - where former Norwegian footballer John Arne Riise gets a surprise mention.
We apologise for the slight audio discrepancies in this episode!2021-10-131h 00
Business Growth HacksWhat is SEO and what does it mean for your business?
SEO. What is it? How important is it for your business? Join your hosts, Andrew Brockenbush and John, as we dive into the small business secrets that successful entrepreneurs are implementing to see massive results, including the SEO keywords you should know and why you should be taking SEO seriously as part of your overall marketing strategy. In today’s episode, we share some effective SEO tips and tricks, like how to stay up to date with ever-evolving algorithms and make your domain more SEO-friendly. We also touch on some of the big SEO buzzwords and dispel ou...2021-10-0845 min
Business Growth HacksWhat is SEO and what does it mean for your business?SEO. What is it? How important is it for your business? Join your hosts, Andrew Brockenbush and John, as we dive into the small business secrets that successful entrepreneurs are implementing to see massive results, including the SEO keywords you should know and why you should be taking SEO seriously as part of your overall marketing strategy. In today’s episode, we share some effective SEO tips and tricks, like how to stay up to date with ever-evolving algorithms and make your domain more SEO-friendly. We also touch on some of the big SEO buzzwords and dispel ou...2021-10-0845 minThe Assorted Digital Ramblings Podcast#1 - Agency Urgency - Working at a Marketing Agency and Work-Life BalanceWelcome to the first ever episode of The Assorted Digital Ramblings podcast! Join hosts Chris and Olivia, and special guest Megan, as they discuss everything about working at a marketing agency, managing work-life balance alongside hobbies and children, the different pathways into working in Digital Marketing and much more. There's plenty of digital discussion, lots of rambling and a few interesting questions to be answered...2021-09-2459 min
Digital Debashree DuttaHow to increase your site's CTR |#DigitalDebashreeDutta #shortsSEO titles and meta descriptions will increase your site's CTR. As a result you will get more traffic
to your website. Things to keep in mind for him;
- SEO title should not be more than 60 characters.
-Meta description should be kept below 160 characters or 155-156 characters.
Put primary keywords first and supportive keywords in the title.
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Best Keyword Research tool :
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KWFinder:
ahrefs :
Long Tail Pro :
2021-07-2100 min
The Talent ExchangeExceeding Expectations with Employee Onboarding and Orientation Debbie Bissell from ClickThrough Marketing | The Talent Exchange #7They say first impressions really count and arguably the same goes for when you are recruiting a new employee. How you manage the candidate experience and their onboarding into the business, from equipment to cultural values, really does leave a lasting impression.
On this episode we are joined by Debbie Bissell, Head of HR and Operations at ClickThrough Marketing. Debbie joins us to share her experience and recent journey in evolving the ClickThrough onboarding experience. The pandemic has thrown some curve balls with remote working and team engagement, however Debbie together with her team, ClickThrough they have...2021-06-2930 min
At the Heart of Healthcare with Dr. GLoneliness because of IllnessAT THE HEART OF HEALTHCARE WITH DR. G
“A podcast that is unafraid to address current issues
regarding top healthcare needs and concerns.”
Hello@DestinyHospiceCare.com
(951) 316-9604
Let’s get social! Like & Follow us
@destinyagencyinc on Instagram
@Destiny Home Health, Hospice, & Palliative Care on YouTube
Thank you for joining our fifth episode
SHOW MENTION – DESTINY LONELINESS HOTLINE PHONE NUMBER (831) 337-8469
SPECIAL THANK YOU TO OUR SPONSOR:
DESTINY...2021-05-2628 min
eCommerce Badassery59. SEO: How to Get More Clicks on Your Organic Search ResultsSo you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?
Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's?
What You’ll Learn
10 Hacks to increase your click rate by 4-45%
A copywr...2021-05-1113 min
SEO 101SEO 101 Ep 405: Maximizing Search Clickthrough Rates, Dealing with Traffic Drops, and MoreTo kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2021-04-2336 min
Patriot ProsperityEmail Marketing (Live Coaching Call) Small BusinessIncrease Your Sales By Making Minimum Changes That Deliver maximum impact!
✅FREE Email Marketing Course: https://www.getresponse.com/resources/courses/list-building-program/
Email marketing tips for improving click-through rates
The clickthrough rate is the percentage of people who click on a link within your email that you send. The ultimate goal of a promo email is to encourage your subscriber in your email list to perform your most desired outcome (in this case, clicking a link). Clicking on the link would then bring them to the next stage of your sales funnel, whether if...2020-11-1916 min
Hank's Business and Marketing TipsHMBT #243: JOSH CARY – YOUTUBE AND VIDEO TIPS
I am joined by Josh Cary, VP Marketing at Joyous Green and previously with All Things Barbecue.
We spoke about video marketing, with a focus on YouTube. How to put together an affordable video setup, what you need to focus on to rank with the YouTube algorithm , and how to build and deploy a community to help you sell.
Start with having videos about your products and services, then start working on other content. That is how they find you.
Youtube has a great community where you can develop influential and inspirational content. Y...2020-09-0833 min
The eComm Growth ShowCommon Mistakes Online Store Owners MakeReady to see what a team of Facebook ad experts can do for your eComm business?
>> CLICK HERE TO GET STARTED!
Avoid Making These Six Mistakes That Online Store Owners Commonly Make
Online stores always bring the potential for profits and personal gains as a business owner.
Realizing the potential, however, requires a measured and strategic approach that takes time to develop.
Part of crafting a successful online store is avoiding critical pitfalls that only seem to generate missed opportunities.
Through the six examples discussed below, we’ll examine some of the common mistakes you’ll want to avoid as an o...2020-09-0126 min
The E-Comm ShowThe KPIs You Should Spend your Time On, and the Ones You Shouldn't | Ep. #14On the 14th episode of Marketing Interruption, your host Andrew Maff talks about the KPIs you should and shouldn't be paying attention to. He discusses the KPIs he believes you should be following; email list size, conversion rate, lifetime value, and clickthrough rate, as well as the KPIs he believes you shouldn't care about such as impressions/reach, social media followers, gross revenue, CPM, and traffic from social media. This episode may make you smile and it may upset you, but it's a good one!Tune in and enjoy today's interruption!LEAVE...2020-08-1310 min
Marketing School - Digital Marketing and Online Marketing TipsAre All Google SERP CTRs Created Equal? | Ep. #1470In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are All Google SERP CTRs Created Equal? [00:49] Back in the day SERP ads did not blend in as well. [01:14] A number one result had an average clickthrough rate of about 30%. [01:25] If you now have other elements...2020-08-1005 min
Bite Size Marketing HacksSecrets to More Clicks on Your Call to Action ButtonThe purchase begins with the click, and if your clickthrough rate is low, your sales will be too. The colors, the words, and the placement matters. Just how much? In this episode we share secrets to more clicks on the buttons on your website!2020-06-1700 min
Damirichi Podcast - подкаст о производстве МУЗЫКИ и ЗВУКА. Гости делятся своим опытом и историями.#3 Самый Честный Человек: Дмитрий Рябоконь / OCTOSOUND / PillZzz | Damirichi PodcastМы часто задаемся вопросом, а то ли я делаю, а тем ли я занимаюсь? Как побороть нерешительность, разобраться в себе и принять решение заниматься любимым делом, даже когда весь мир рушится? Чтобы ответить на эти вопросы, необходимо слышать свой внутренний голос, совесть и интуицию.
Как говорит Дима, гость сегодняшнего подкаста: Надо быть просто честным с самим собой!
В этом подкасте вы услышите историю, как молодой парень, живущий в маленьком городе и работающий на заводе, пройдя через ряд жизненных испытаний, нашел в себе силы вырваться за пределы системы.
Начав писать музыку на Audiojungle и став элитным автором, а так же биты на Beatstars, поменял весь образ жизни, поколесил по миру, обрел десятки друзей иностранцев, познакомился с будущей красавицей женой, превратился в настоящего мужчину, хотя в душе все тот же скромный, застенчивый молодой парень.
Я очень надеюсь что данная беседа вдохновит кого-то к действию. Поможет осознать хрупкость этого мира и его устоев и проснется, чтобы начать делать то, к чему лежит душа и талант, т.к. каждый в детстве о чем то мечтал.
Всем приятного прослушивания! Мир!
Поддержать подкаст на патреоне - https://www.patreon.com/damirichi
По поводу курса Audiojungle, пишите Диме в личку
Дмитрий Рябоконь | Octosound | pillZzz
Instagram - https://www.instagram.com/pillzzzbeats/
VK - https://vk.com/dmitry_ryabohorse
Audiojungle - https://audiojungle.net/user/octosound?ref=OctoSound&clickthrough_id=1417167381&redirect_back=true
Youtube - https://www.youtube.com/channel/UCKTbqT624zXxcEsiVs80FVg
Так же поддержать проект вы можете тут: www.paypal.me/Damirichi
И тут: яндекс деньги 41001761199437
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От себя ✌️🌴:
Я давно хотел начать вести подкаст о музыке, искусстве, вдохновении, жизни, знаниях и мудрости. В своих подкастах я буду брать интервью у людей, связанных с музыкальным миром, чтобы помочь всем кто идет по пути создания музыкальной карьеры, дойти до воплощения своей мечты и услышать, что все в этом мире возможно! Всем любовь!
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Мой Youtube - https://www.youtube.com/c/DamirDamirichi
Instagram - https://www.instagram.com/damirichi/
Vk - https://vk.com/damirichi
Email - damirichi86@gmail.com
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#damirichi #audiojungle #octosound #beatstars2020-06-1053 min
Actionable Marketing PodcastAMP186: How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan KirkwoodHow can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year-old entrepreneur from down under. Today’s guest is Lachlan Kirkwood, a digital marketing and conversions specialist who established ClickThrough, a startup that connects marketing talent with some of the biggest brands in the world. Some of the highlights of the show include: Personal Branding: Why it matters for marketers to add value Sole Intention: Build blog to practice digital marketing skills, not...2020-05-2627 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing210: What Metrics To Look At When Testing Ad Copy In Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/Show Notes:Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for l...2020-05-0344 min
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The Publisher LabHow Publishers Are Partnering w/Starbucks, TikTok Rivals & What Influences Search ClickthroughTyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey on what influences search clickthrough and how Verizon Media is targeting Millenials and GenZ with its new finance hub.2020-02-1125 min
Google Ads Strategy with Kyle SulerudMy Conversion Rate Sucks...What Should I Do?Kyle answers the questions: Why are conversions low even if there’s a good clickthrough rate? Why is it important to set conversion tracking for every campaign? What are examples of high-intent keywords? What are some ways to capture leads for businesses? Is a retargeting campaign important when running ad campaigns? Episode notes and transcript: https://googleadsstrategy.com/my-conversion-rate-sucks-what-should-i-do/2020-01-1308 minGoogle Ads Strategy with Kyle SulerudHow Can I Improve CTR (Clickthrough Rate)?Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase your clickthrough rate? Is it necessary to decrease impressions? How can you decrease impressions for your ad? Will using negative keywords decrease impressions? Is the ad with highest CTR always the winning ad? Is the cost-per-conversion an important factor in determining a winning ad? Will removing some broad match keywords improve the performance of your ad? 2019-10-2409 minGoogle Ads Strategy with Kyle SulerudWhat is a Good CTR (Clickthrough Rate)?Kyle answers the questions: What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad campaigns? What is a good and bad CTR for Display Network ads? What are the signs that your Display Network Ads are being scammed? Episode resources and transcript: https://googleadsstrategy.com/what-is-a-good-ctr/2019-10-2410 min
Digital Hot ShotsDigital Hot Shots 2 #35 I Zuckerberg sa vyjadril k TikTok-u, Facebook skrýva likes a ďalšie novinkyZuckerberg sa vyjadril k TikTok-u, Facebook skrýva likes a ďalšie novinky I Digital Hot Shots #35
0:12 Facebook začal skrývať lajky
https://www.searchenginejournal.com/facebook-to-officially-start-hiding-like-counts-on-posts/327915/
0:22 Google Ads mení dizajn "Call-Only" reklám
https://www.searchenginejournal.com/google-ads-changes-the-design-of-call-only-ads/327795/
0:38 Úprava dĺžky snippetov v Google vyhľadávaní
https://www.searchenginejournal.com/google-lets-site-owners-customize-their-search-results-snippets/327675/
1:14 Nové Instagram pravidlá inzercie pre produkty na chudnutie
https://www.searchenginejournal.com/instagram-has-new-policies-for-content-promoting-weight-loss-products/327159/
1:40 Označenie s...2019-10-0809 min
Get Published PodcastWilliam J. Scott - Importance of Clickthrough RateIn episode 386 of the Get Published Podcast, Host and 15-Time Bestselling Author Paul G. Brodie interviews William J. Scott about his author journey and the importance of clickthrough rate when sending out emails to your readership. Find out more about how we can help you Share Your Story at www.GetPublishedPodcast.com2019-09-1000 min
Search News You Can Use - SEO Podcast with Marie HaynesFeatured Snippets and Clickthrough Traffic, Algo Tweaks and More SEO Related NewsIn this episode, Marie discusses the latest news in the world of SEO, including:
Aug 12 and 18 algo tweaks
Leaked documents from Google give us some info on what’s going on with core updates
More on scientific consensus in search
What we’re doing to win the Wix SEO Competition (https://wixseolovers.com)
Changes to AMP share buttons
More indexing issues
Googlebot has caught up to Chrome 76
College information appearing in the SERPS
Detailed advice on when to nofollow a link
Do rankings go up when you win FAQ snippets?
New from Google: warning about ranking via subdomains
Should you be c...2019-08-2143 min
Feminine CEO LoungeThe Ultimate No-Nonsense Overview of Facebook AdsQuestion of the day: What are the different types of Facebook ads and how can I use them?Jocelyn gives a no-nonsense overview of Facebook ads and how to use them for your business.Today’s Top Takeaways:If you don’t understand ads or have never done it, get some training from someone who is really good at them. When you run an ad, make sure it’s tailored to where you’re actually running it. For example, you don’t want to run a square ad in a story. You don’t want to run...2019-07-2405 min
Water & MusicEpisode 9 (ft. Sammy Andrews): The music business needs to break down its own data silosINTRO/OUTRO MUSIC"Flowers" by a[way]Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download/Stream: http://bit.ly/Flowers-awayMusic promoted by Audio Library: https://youtu.be/h_7V5TXkAw4FEATURED GUESTSammy AndrewsCEO, Deviate DigitalThis episode is inspired by Sammy's recent column in Music Week about the stubborn data silos that persist in the music industry.TIMESTAMPED TOPICS[2:49] Interview begins[5:53] Preliminary overview of different data silos that exist among artists, labels, publishers, distributors and streaming platforms. Examples:Siloed consumption data...2019-07-211h 05
Copywriters PodcastKen McCarthy - Godfather of Digital Marketing Pt. 2Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms.
OK. Let’s fast-forward 20 years to 2014. Five years ago. Tony Haile, CEO of Chartbeat, one of the world’s top data analytics firms...2019-06-1700 minCopywriters PodcastKen McCarthy - Godfather of Digital Marketing Pt. 1Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms.
OK. Let’s fast-forward 20 years to 2014. Five years ago. Tony Haile, CEO of Chartbeat, one of the world’s top data analytics firms...2019-06-1000 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing154: Keyword Mistakes In Google Ads (Trap Door Series)Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and...2019-06-0357 min
Your Dream BusinessHow To Get Started With Messenger Marketing And Messenger BotsKEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exactly how you need to.As messenger apps are so popular, more people are likely to interact with you in this way. Because it is so new, it’s still fun!When it come...2019-06-0351 min
Rock Your Brand PodcastTAS 673: What's a Good Email Open and Clickthrough Rate? Ask Scott #211Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of thi...2019-05-1723 min
Digital TalkDigital Talk | Episode #15I recently had the opportunity to participate in the Advance Queensland Young Starters Competition, where I was challenged to scale what was merely a concept of mine, into a real-world solution.
Whilst in its infancy, my venture, ClickThrough, is set to be a community-based platform where Digital Marketers can create a portfolio of the real ads they bring to life.
In this episode, follow my journey as I take ClickThrough from concept to pitch over the course of a weekend.2019-05-0221 min
Screw The Commute PodcastYour own online robot: Tom talks Chatbots“Messenger Bots” aka Chatbots. These things are a lot of fun and if you get in now, open rates and click through rates are through the roof. Pretty much never before seen in email marketing. Messenger bots were first released by Facebook back in April of 2016. At the time, nobody knew what to do with them or how they could be used for marketing, but that’s all changed. Screw The Commute Podcast Show Notes Episode 076 Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton wi...2019-01-1426 min
Just The Tips, with James P. Friel and Dean HollandMaking It Clicky and Sticky with Joseph RommOn today’s episode of Just the Tips, Joseph Romm joins Dean and me to teach us in the art of persuasion. Joseph is Chief Science Advisor for "Years of Living Dangerously," which won the 2014 Emmy Award for Outstanding Nonfiction Series and now generates viral videos online seen by tens of millions a month. He is also the founding editor of ClimateProgress.org, which New York Times columnist Tom Friedman called an “indispensable blog.” Romm is also a senior advisor for New Frontier Data, the leading “big data” firm providing actionable analysis in cannabis, whose content reaches hundreds of millions o...2018-11-2134 min
2nd Act Entrepreneur Show6. Chatting About Chatbots With Kelly Noble MirabellaChatbots are taking the business and marketing world by storm and are "THE" way to beat the Facebook algorithm. I have invited Social Media Guru and Chatbot Expert Kelly Noble Mirabella to the show to give us the inside scoop on chatbots. In this interview, she walks you through the benefits of chatbots to your business (including growing your email list), the stats on conversion rates with chatbots and even her favorite tools to create a chatbot. You don't want to miss this episode as we take a deep dive into the chatbot poolDon't Miss These Tidbits:...2018-10-2331 min
CX Fanatics Podcast6. Chatting About Chatbots With Kelly Noble MirabellaChatbots are taking the business and marketing world by storm and are "THE" way to beat the Facebook algorithm. I have invited Social Media Guru and Chatbot Expert Kelly Noble Mirabella to the show to give us the inside scoop on chatbots. In this interview, she walks you through the benefits of chatbots to your business (including growing your email list), the stats on conversion rates with chatbots and even her favorite tools to create a chatbot. You don't want to miss this episode as we take a deep dive into the chatbot pool
Don't Miss These Tidbits:
...2018-10-2331 min
Traffic And Leads PodcastWhy Content is Important for SEODeepak Shukla (https://deepakshukla.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He is an SEO expert and founder of Pearl Lemon (https://pearllemon.com/). Deepak gives us all of his amazing tips and tricks on how to get started with SEO, where the future of SEO is headed, and what pitfalls to avoid when beginning your journey with ranking. He also tells us about the future of searching, telling us his best ways to prepare your business—and website—for mobile devices. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
...2018-07-3037 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing105: Real Talk About AdWords Quality ScoreHi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management.
Expected clickthrough rate - https://support.google.com/adwords/answer/1659696
Ad relevance - https://support.google.com/adwords/answer/1659752
Landing page experience - https://support.google.com/adwords/answer/1659694
Follow up on your Quality Score diagnosis - https://support.google.com/adwords...2018-05-2835 min
The Pro Church Tools Show with Brady Shearer1 Simple Reason To Never Use A Slider On Your Church’s WebsiteChurches love to use sliders on their websites, but data is showing that they are not the best option. Brady explores why sliders are so popular, and why you shouldn't follow the trend. February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month. What's In This Session? Defining what a slider is (0:38) Of the 1,008 church websites th...2018-02-2609 min
CertificationAswers.com PodcastWhich ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
http://www.certificationanswers.com/en/which-ad-rotation-setting-shows-all-ads-in-an-ad-group-even-those-with-a-lower-clickthrough-or-conversion-rate/
Optimize for clicks
Rotate evenly
Optimize for conversions
Rotate randomly2018-01-0800 min
The Incomparable Game ShowIt All Boils Down to Valerie BertinelliIf you like The Incomparable’s other Game Shows—well, this isn’t them. This is Clickthrough, a quiz show driven by the erratic behavior of its host, Glenn Fleishman, and Wikipedia’s random article feature. It’s like reading the encyclopedia, if it were written by flat-earth conspiracy theorists. Panelists receive points for correct answers, points for interesting answers, and points for making fun of Glenn. Correct answers lead to clicking through and falling down the rabbit hole of more articles.
Clickthrough!
Glenn Fleishman with Brian Hamilton, Dan Moren, Kathy Campbell and Monty Ashley
2017-11-2756 min
Install From Heap01 - Opening MovesClickthrough- trying to make Haas-Bioroid workExecutive Bootcamp- the paid ability window and "rezzing"Flavor of the Week- Edge of WorldOriginally published on 4 November 2016 as part of the Rattlebox Games podcast2016-11-0409 min
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If you'd like to give us a call, youcan call us at (650) 485-3323 or email brains@podcastica.com.
You can download and subscribe to usin iTunes at walkingdeadcast.com/itunes.
Look for us on Facebookat facebook.com/deadcast and on Twitterat twitter.com/jasonandkaren.
And you ca...2016-04-261h 21
On the Record by LeadpagesHow Alex Berman Increased Clickthrough Rate by 18%2016-01-1806 min
On the Record by LeadpagesHow Digital Marketer Tripled Email Clickthrough Rates (with Ryan Deiss)2016-01-1818 min
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MarketingExperiments.com Web Clinic PodcastsDoes Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthroughStaying relevant to your customers is key in developing a marketing strategy that really works. Many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school.<br />
<br />
However, seasonal campaigns might not be the best fit, or might not be appropriately executed in all industries.<br />
<br />
In this Web clinic replay, the research team reveals strategies for striking a balance between clarity and seasonality and shares a test from one company that resulted in a 25% change in clickthrough rate.2015-07-0800 minMarketingExperiments.com Web Clinic PodcastsThe Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right orderAcross all age ranges, U.S. adults said that they preferred companies to contact them via email as opposed to any other medium (according to a 2015 MarketingSherpa survey).<br />
<br />
However, that does not necessarily mean customers are anxiously awaiting your sends. With customers' inboxes being flooded daily with ads and newsletters, they carefully skim the subject lines, searching for easy emails to eliminate.<br />
<br />
In this Web clinic replay, the research team shares three observations on crafting effective subject lines gleaned from two tests, including an experiment which resulted...2015-04-0800 minMarketingExperiments.com Web Clinic PodcastsIncreasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%For many organizations, site engagement is one of the most effective indicators of quantifiable conversion potential that is monitored by analytics.<br />
<br />
What if you could more effectively influence visitors' actions on your website?<br />
<br />
In this Web clinic replay, our research team will reveal three proven tactics that can boost engagement on your website as well as a case study demonstrating how one company tested navigation structures, resulting in a 35% increase in clickthrough rate increase.2015-02-1100 minMarketingExperiments.com Web Clinic PodcastsOptimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)How do you effectively market your product, service or company in 130 characters or less? Each word and character must work toward communicating value in a PPC ad, as these ads directly compete with those around them.<br />
<br />
But when just one word fails to resonate with the customer, PPC ads fail as a whole. How do you craft a PPC ad that a potential customer will click?<br />
<br />
In this Web clinic replay, the research team shares two key principles from several real-world examples that you can use to optimize...2014-09-1000 min
The Equip 2 Endure PodcastE2E Podcast Episode 312: An Equip 2 Endure ChristmasSanta came to town for Robby and Adam! The Equip 2 Endure Podcast brings you another great episode, this week we talk about some new outdoor recreation gear, to include 4 season tents, surplus sleeping bags, and back up power chargers.
The E2E Podcast is brought to you by:
Fiddleback Fordge Knives: http://www.equip2endure.com/ClickThrough.aspx?advertid=4a248dbe3c9a41c0851eed3421acc185&pageid=MainBlog
Live Fire Gear LLC: http://www.equip2endure.com/ClickThrough.aspx?advertid=72806b0fce5243b4813339d99d0a66c6&pageid=MainBlog
Chech Sleep System
http://www.cheaperthandirt.com/product/MLT-4951
Equip 2 Endure is...2013-12-2700 minMarketingExperiments.com Web Clinic PodcastsSubject Lines Tested: How to write subject lines that double your clickthrough rateA few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.<br />
And, the only variable tested was the subject line.<br />
This Web clinic replay studies that test in depth to teach you how to write subject lines that double your clickthrough rate.2012-05-1600 minMarketingExperiments.com Web Clinic PodcastsVideo: Email Messaging: How overcoming 3 common errors increased clickthrough 104%Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?2011-11-0900 minMarketingExperiments.com Web Clinic PodcastsEmail Messaging: How overcoming 3 common errors increased clickthrough 104%Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?2011-11-0900 min
PPC RockstarsQuality Score replacing Clickthrough RatesAndrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.2008-06-0226 minMarketingExperiments.com Web Clinic PodcastsLanding Page Optimization Tested: How to Create a "Sticky" Landing PageIn this clinic we identify the essential elements of website conversion and use them to design "sticky" landing pages that maximize clickthrough to your order process2007-04-2600 min