Shows
Club FM KeralaA Fun Ride with Jazar Clickz as Maveli - Episode 3Listen to a laughter-packed ride with Jazar Clickz, the Kerala-based content creator and social media star known for his viral reels and witty dialogues. In this onam special episode, he steps into the shoes of Maveli, bringing humor, stories, and plenty of fun moments along the way!
2025-09-1121 min
Club FM KeralaA Fun Ride with Jazar Clickz as Maveli - Episode 2Listen to a laughter-packed ride with Jazar Clickz, the Kerala-based content creator and social media star known for his viral reels and witty dialogues. In this onam special episode, he steps into the shoes of Maveli, bringing humor, stories, and plenty of fun moments along the way!
2025-09-1017 min
Club FM KeralaA Fun Ride with Jazar Clickz as Maveli - Episode 1Listen to a laughter-packed ride with Jazar Clickz, the Kerala-based content creator and social media star known for his viral reels and witty dialogues. In this onam special episode, he steps into the shoes of Maveli, bringing humor, stories, and plenty of fun moments along the way!
2025-09-0916 min
AI Lawyer Talking TechAdvancements in Legal Technology: AI, Data Privacy, and MoreWelcome to today's episode of "AI Lawyer Talking Tech," your daily review of the latest legal technology news. In today's episode, we'll be discussing a range of topics, including the implementation of emerging technology in immigration procedures, the Brazilian Data Protection Authority's first sanction under the General Data Protection Law, and the collaboration between Herbert Smith Freehills and Barclays Eagle Lab to support innovation in the legal industry. Stay tuned for these exciting updates and more!
AILA Conference 2023: Insights from Greenberg Traurig Participants12 Jul 2023LexBlogThe Brazilian Data Protection Authority has published its first...
2023-07-1223 min
Marketing MastersProgress over process: The principles of exceptional marketing leadershipHeading into 2023, the role of the marketing leaders within their company will be more pronounced than ever. Teresa Barreira, Publicis Sapient CMO, argues the scope of marketing leaders now extends beyond brand building activities.In the final episode of the season, we speak with Barreira to take a deeper look at the responsibilities of marketing leaders. A well-seasoned thought leader on marketing leadership, Barreira takes us through how the role has evolved, and the characteristics exceptional leaders should embody.
2022-12-2019 minMarketing MastersMargaret Molloy: The power of simplicityKeep it simple, stupid! Or, as Margaret Molloy, puts it a little more delicately: “Great marketing leaders simplify.”From B2C to B2B, simplicity can help brands prioritize as they head into an uncertain economic landscape. Siegel + Gale's Global CMO explains how marketing leaders can embrace simplicity to build trust, loyalty, and willingness to pay.
2022-12-1218 minMarketing MastersDarrell Alfonso: The attributes of an effective martech stackBuilding an effective martech stack is challenging. Defining the right needs for your organization and customers becomes clouded when endless technology providers claim to have the right solution for your brand.On the latest episode, award-winning Martech expert Darrell Alfonso shares best practices and pitfalls for marketing technology that supports brand building and revenue generation alike.
2022-12-0622 minMarketing MastersRajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigmSight, sound, smell, touch, taste. These five senses govern how we interpret the world around us. But how often do brands limit themselves to the first two? Multisensory marketing looks beyond this limited view of sensory engagement.In this episode, Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, takes a deeper look at marketing to all five senses and offers invaluable insights on what it takes to become a world-class marketing leader in the fifth marketing paradigm.
2022-11-2923 minMarketing MastersRajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigmSight, sound, smell, touch, taste. These five senses govern how we interpret the world around us. But how often do brands limit themselves to the first two? Multisensory marketing looks beyond this limited view of sensory engagement.In this episode, Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, takes a deeper look at marketing to all five senses and offers invaluable insights on what it takes to become a world-class marketing leader in the fifth marketing paradigm.
2022-11-2923 minMarketing MastersSports sponsorship: Vista and Liverpool FC's match-winning modelThe 2022 Qatar FIFA World Cup has been fraught with controversy, with many fans criticizing brands representing the tournament. So, let’s look at a sports sponsorship that is flipping the traditional model on its head. Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers because of this one-of-a-kind sports sponsorship.Claire Reynolds, Marketing Director at Vista, joins us in the commentary box for the latest Marketing Masters podcast episode on sports sponsorship marketing.
2022-11-2214 minMarketing MastersSports sponsorship: Vista and Liverpool FC's match-winning modelThe 2022 Qatar FIFA World Cup has been fraught with controversy, with many fans criticizing brands representing the tournament. So, let’s look at a sports sponsorship that is flipping the traditional model on its head. Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers because of this one-of-a-kind sports sponsorship.Claire Reynolds, Marketing Director at Vista, joins us in the commentary box for the latest Marketing Masters podcast episode on sports sponsorship marketing.
2022-11-2214 minMarketing MastersViral is vanity: The biggest pitfalls damaging your social media ROIHere is an uncomfortable about social media ROI: By focusing and relying on organic, you may be wasting time, talent, and resources. Ryanair’s Head of Social Media, Michael Corcoran, discusses five pitfalls that see marketing dollars and pounds thrown away into a social media black hole.
2022-11-1517 minMarketing MastersHow breaking down marketing silos helped PwC reimagine its global strategyIn June 2021, PwC announced the launch of ‘The New Equation’, a new global strategy that re-imagined its value exchange with its customers. The New Equation is designed to build trust and deliver sustained outcomes that help solve problems and represented a major shift to prepare for a rapidly changing society. Crucially, it required breaking down marketing siloes on a global scale.Over a year on, PwC’s Chief Strategy and Communications Officer, J.C. Lapierre, has learned much about the process of breaking down siloes. Leading The New Equation highlighted the challenges involved when gettin...
2022-11-0819 minMarketing MastersHow breaking down marketing silos helped PwC reimagine its global strategyIn June 2021, PwC announced the launch of ‘The New Equation’, a new global strategy that re-imagined its value exchange with its customers. The New Equation is designed to build trust and deliver sustained outcomes that help solve problems and represented a major shift to prepare for a rapidly changing society. Crucially, it required breaking down marketing siloes on a global scale.Over a year on, PwC’s Chief Strategy and Communications Officer, J.C. Lapierre, has learned much about the process of breaking down siloes. Leading The New Equation highlighted the challenges involved when gettin...
2022-11-0819 minMarketing MastersMake or break your digital center of excellence with Ericsson’s Global Head of Digital MarketingLeveling up and future-proofing your digital strategy is not optional. It is key to survival. All brands now wish to accelerate some type of business growth through digital, be it brand, revenue, or reputation. This requires digital fluency at all levels and within all teams. Building a digital center of excellence is now a recognized model for delivering efficiency and innovation at scale.Sabrina Rodriguez, Global Head of Digital Marketing at Ericsson, has spent years helping brands build a digital center of excellence. Hear her best practices that can make, or break, a digital...
2022-11-0117 minMarketing MastersHow to bring AR into your traditional marketing mixWhen you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology?If it is the former, it is time to change your thinking. Matt McGowan, Country Director at Snap Inc., Canada, explains why AR should now be a part of your traditional marketing mix and how to champion AR as a marketing leader.
2022-10-2514 minMarketing MastersHow to bring AR into your traditional marketing mixWhen you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology?If it is the former, it is time to change your thinking. Matt McGowan, Country Director at Snap Inc., Canada, explains why AR should now be a part of your traditional marketing mix and how to champion AR as a marketing leader.
2022-10-2514 minMarketing MastersMeasuring for the customer: The future of brand loyaltyAs the saying goes, the customer is king. In recent decades, this meant giving customers digital convenience. The rise of DTC is living proof of this. However, the pendulum is swinging back towards brand affinity and advocacy. This is the route to customer loyalty. In the third episode of the ClickZ Marketing Masters Podcast’s second season, we speak with Azlan Raj, CMO of Merkle EMEA.
2022-10-1817 minMarketing MastersMaintaining a cohesive brand personality throughout changeDigital transformation and organizational change are often met with resistance and reluctance. One of the challenges for marketers when going through change is maintaining a cohesive brand personality.Change and progression are necessary. Those who fail to adapt face going the way of the dinosaur (or Blockbuster). However, throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant.We speak with Shutterstock’s VP of Brand, Skip Wilson, in the latest episode of the...
2022-10-1117 minMarketing MastersHow to use storytelling for strategic planningFranklin Parrish, the creative director, and strategic marketing leader at Kaiser Permanente Mid-Atlantic is the latest guest on the ClickZ Marketing Masters podcast.As a seasoned storyteller and strategic director, Parrish talks us through the importance of storytelling for marketers and how story structures can be used in the process of strategic planning.
2022-10-0416 minMarketing MastersA formula for growth marketing: the holy grail for the modern CMOIn the 5th episode of the Marketing Masters podcast, we speak with Stephen Diorio, Managing Director at the Revenue Enablement Institute. We discuss the topic of financial accountability, and how marketing leaders can embrace growth marketing to drive, measure and communicate business outcomes that impact cash flow.
2022-08-1218 minMarketing MastersWhy CMOs are failing and how they can rebuild C-Suite relationshipsOnly 32% of CEOs trust their CMO. In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches, on where CMOs are failing and how they can build better relationships with the C-Suite and broader business stakeholders.
2022-08-0118 minMarketing MastersDiversity and inclusion: Turning intentions into actionsIn the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House. In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,' we discuss the role marketing leaders must play in ensuring their commitment to diversity and inclusion is authentic, consistent, and backed up by action.
2022-07-1523 min
Marketing MastersUntangling the diversity and inclusion threads with Orchid BertelsenThe second episode of ClickZ Marketing Masters features our host Tim Flagg in conversation with Orchid Bertelsen, chief operating officer at Common Thread Collective, a California based ecommerce growth agency. Orchid taps into her experiences as a first-gen American Asian woman who journeyed her way through the ranks at businesses like Nestlé, DentsuMB, and FTI Consulting in 18 years.Listen in for Orchid's practical advice on how she is tying in the challenges, truths, qualitative, and quantitative fibers that lie at the heart of diversity and inclusion (D&I).Time s...
2022-06-1635 minMarketing MastersMarketers, minorities, and brand engagement: connecting the dots with Christopher KennaThe ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minority communities is shifting, how brands are tracking it, and technology's role now and in the future
2022-05-2424 min
TMI with Kevin RyanKate Kaye Explains WTF is Going On With Google and Their Privacy BudgetKate Kaye is an award-winning tech journalist who has published work in many places including MIT Technology Review and NPR. Kate covered the data industry for Ad Age and digital political campaigns for ClickZ. She joins Kevin this week to talk about Google’s Privacy Budget, the Privacy Sandbox Initiative, and how we get people to care about the disruption that is taking place. She explains the different ways industry groups are both hurting and helping their constituents, and how she feels the future of data tracking and privacy will go. Finally, Kate and Kevin discuss the need for mo...
2021-10-0552 min
Bob Cargill’s Marketing ShowMarketing is Every Employee's JobEpisode 132 - Marketing is Every Employee's Job
I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer.
Employees need education and empowerment, of course, for which the company’s marketing team should be responsible.
But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience.
This is collaboration. This is cooperation. This is a coordinated effort between every member of a team...
2021-07-1901 min
The ClickZ Digital Marketing Podcast33. Being an effective marketing leader with Mark Evans, Direct Line GroupI'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.
2021-03-2937 min
CCtalksEpisode 6 - SEO and Mobile MarketingIn our sixth episode, we have the pleasure to talk with the SEO master and social media expert Lucasz Zelezny! He is the founder of seo.london. He is in the top 10 UK social media influencers.He normally travels up to 75,000 km a year speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia. Additionally, he organizes workshops and meetups where he shares tips around SEO, Social Media and Analytics.Together with Lucasz, we first dive into SEO and Mobile Marketing in 2021. Then we discuss...
2020-12-1614 min
PPC RockstarsLearning Strategist John LeeJohn Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a...
2020-06-1932 minThe ClickZ Digital Marketing Podcast32. The science of effective marketing with Dan Gilbert, CEO BrainLabsThis is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.
Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof yo...
2020-02-1838 minThe ClickZ Digital Marketing Podcast32. The science of effective marketing with Dan Gilbert, CEO BrainLabsThis is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.
Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof yo...
2020-02-1838 min
The ClickZ Digital Marketing Podcast31. The Future of Programmatic Advertising with James Patterson from The Trade DeskIn this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
2020-01-3040 minThe ClickZ Digital Marketing Podcast31. The Future of Programmatic Advertising with James Patterson from The Trade DeskIn this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
2020-01-3040 min
The ClickZ Digital Marketing Podcast30. Ad Fraud, what marketers need to know with Eric Bozinny from PubmaticJoin Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.
2020-01-2647 minThe ClickZ Digital Marketing Podcast30. Ad Fraud, what marketers need to know with Eric Bozinny from PubmaticJoin Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.
2020-01-2647 min
The ClickZ Digital Marketing Podcast29. Why do brands in-house their media buying? James Briscoe, Percept AuditMany brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.
2019-03-0429 minThe ClickZ Digital Marketing Podcast29. Why do brands in-house their media buying? James Briscoe, Percept AuditMany brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.
2019-03-0429 min
The ClickZ Digital Marketing Podcast28. Digital Marketing Trends for 2019In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for marketers to address in 2019. We'll look at the trends that have shaped digital marketing in the last couple of years and then I'll outline the 4 key trends that I think marketers need to address in 2019, and why I think the future of advertising belongs to consumers
2018-12-1938 min
The ClickZ Digital Marketing Podcast27. The impact of the GDPR on advertising with Peter MillaJoin Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will have on any business that has customers or staff in the EU. We discuss the long term impact and whether this will change how consumers value their privacy and data.
2018-05-1440 min
Marketer-to-Marketer - #M2MDigging Deeper into Global Content Marketing with Pam Didner and Rebecca LiebAs we dive deeper into the topic of Global Content Marketing, we start to run into problems that will need to be solved beyond translation and context. These problems include the software platforms you use, the strategies you deploy, the content creation workflow you select, and how you communicate during the day. In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.---------------------------------------------Pam Didner BiographyPam Didner is a marketing consultant, author, and speaker...
2018-03-0220 min
The ClickZ Digital Marketing Podcast26. Blockchain for marketers, what every CMO needs to know, with Jeremy EpsteinJoin Blockchain expert Jeremy Epstein, former VP of Sprinklr, and understand what Blockchain is (hint it's not just cryptocurrencies like Bitcoin)and start to recognise it's potential to empower consumers and revolutionize marketing.
2017-11-3047 min
The ClickZ Digital Marketing Podcast25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformationScott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.
2017-11-0339 min
The ClickZ Digital Marketing Podcast24. Why marketers need to understand personal data, the opportunities and risks with Liz BrandtIn this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.
2017-10-1740 min
The ClickZ Digital Marketing Podcast23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnonTechnology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.
2017-10-1650 min
The PPC Show PodcastThe Week In Ad Tech Headlines (Oct 9-12th)This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th.
AdWords rolls out new interface to all advertisers
Paul finally gets the AdWords UI!
Snapchat Adds Context Cards, a Significant Shift for the App
Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable.
Apple’s Anti-Tracking Tool Restricts Facebook Following People Around The Web
Apple’s Intelligent Tracking Prevention — which is enabled...
2017-10-1325 min
The ClickZ Digital Marketing Podcast22. The power of programmatic advertising with Wayne BlodwellWayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it's still revolutionising online advertising, and we talk about the latest and future developments. We'll also hear how programmatic is not just a buzz-word in display advertising, but a data driven approach to marketing that applies to all channels. It's an essential part of the modern marketer's toolkit and we'll find out more.
2017-08-0447 min
The ClickZ Digital Marketing Podcast21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane DawsonIn this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and...
2017-06-2953 min
The ClickZ Digital Marketing Podcast20. Why advertising is broken and how technology will unleash our creativity with Tom GoodwinIn this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.
2017-05-1646 min
The ClickZ Digital Marketing Podcast19. The importance of high quality content for publishers and marketers, with Andy OakesWe'll hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers, from one of the best known voices in the industry. I'm joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum. We'll be discussing content marketing, publishing, programmatic and the future of online advertising.
2017-04-2448 min
The ClickZ Digital Marketing Podcast18. Programmatic media, the publisher's perspective with Amir Malik, Trinity MirrorJoin Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.
2017-04-2129 min
The ClickZ Digital Marketing Podcast17. Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@OgilvyJoin Matt Nash, Managing Partner UK at Neo @ Ogilvy as we discuss how ad agencies are harnessing the power of data to produce powerful and effective advertising. We discuss how the future of advertising lies in being able to predict what a user is going to do, and how we'll be able to tell stories in a sequence of ads across devices. Whilst data is important, we'll also hear about the importance of creativity and context in creating ads that connect with audiences.
2017-03-1338 min
SaaS Insider047: Ad attribution for SaaS B2B - How to do it rightAdam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of Th...
2017-02-2145 min
The ClickZ Digital Marketing Podcast16. Smart location and the internet of things with Brian Katzman, VP marketing at TileWhat is smart location and how is a small bluetooth tracker leading innovation in this space? I talk to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.
2017-02-0644 min
The ClickZ Digital Marketing Podcast15. What is a Data Management Platform? Miles Pritchard from LotameWhat exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We'll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from multiple different sources can help deliver more targeted and effective advertising. DMPs are becoming a critical part of every marketer's technology stack, so tune in and listen to Miles explain the industry best practice and how to get started.
2017-01-1346 min
The ClickZ Digital Marketing Podcast14. Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNATargeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based upon their personality. Jim Hodgkins the UK MD for VisualDNA explains the importance of understanding audiences and how this is at the centre of the future of advertising.
2017-01-0549 min
On Brand with Nick WestergaardHow to Be Your Brand’s Editor in Chief with Ann Handley"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast.About Ann HandleyAnn Handley is a Wall Street...
2016-10-3135 min
The ClickZ Digital Marketing Podcast13. Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of TurnAdvertisers are able to access a huge amount of data about the behaviour of online users, but few know how to analyse and interpret that data. We speak to Richard Robinson, MD of Turn. Turn (www.turn.com) is a marketing platform that allows advertisers to identify audiences and create highly targeted campaigns. We'll hear about their mission to work with brand owners, media agencies and creatives to help them understand the potential of using data to produce personalised and highly effective ads.
2016-10-1151 min
The ClickZ Digital Marketing Podcast12. Adblockers and the future of online advertising. Ben Williams - Adblock PlusAdblockers have become a major challenge for publishers and advertisers alike. 'Adblock plus' is the most popular and has been downloaded on over 500m devices around the world. I’m joined by Ben Williams the communications and operations manager from Adblock Plus. We hear the story of how Adblock plus has evolved and get Ben's perspective on the future of online advertising. We'll also find out why Adblock plus has become so popular, where the areas of growth are and how Adblock plus is aiming to work with publishers and advertisers to find a common ground.
2016-09-1349 min
The ClickZ Digital Marketing Podcast11. The future of online advertising: A publisher's perspective. Zack Sullivan - Future PublishingIn Episode 11 I talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publishers have had to react to the changing demands of their audiences, as well as new disruptive technology such as programmatic ad buying, native advertising and ad-blockers. The continued ability of publishers to adapt to these changes is also vitally important to advertisers and marketers, and we'll get an insight into what Zack thinks will be the next big developments.
2016-09-0943 min
The ClickZ Digital Marketing Podcast10. How marketing can drive the technology agenda with Andrew CampbellIn Episode 10 I talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the customer experience.
Marketers should be obsessed with customer data. It is the raw material for generating insights into what the customer is thinking. The modern marketer has an incredible opportunity to understand their customer at a level of detail that has never previously been possible, across all parts of the customer journey. But in order to collect and use this data they require technology.
Marketing has always been a champion of new technology within an organisation...
2016-06-2351 min
The ClickZ Digital Marketing Podcast9. Optimise your Check-Out process - practical tips and checklists - James GurdJoin experienced digital strategist James Gurd and hear some practical advice for how you can start to set up and optimise an effective check out process on your website. These insights will be helpful for both ecommerce professionals and general marketers who are trying to optimise lead generation funnels and sign ups. James shares case studies of the best check out processes, as well as recommending how to get started.
Find out more about James at: https://www.linkedin.com/in/jamesgurd
2016-06-0246 min
The ClickZ Digital Marketing Podcast8. Digital transformation and understanding millennials at the Prince's Trust with Rebecca GalambosIn Episode 8 we are joined by Rebecca Galambos, senior digital transformation director at the Prince's Trust. We discuss what digital transformation is and what is required to start and maintain change within an organisation. Rebecca also provides some great insights into the millennial generation through her work at the Prince's Trust. We'll be discovering what marketers should be aware of when approaching and communicating to millennials. There's also some great stories of how the Prince's Trust is working with young people to give them the skills and confidence to take control and transform their lives.
2016-04-2636 min
The ClickZ Digital Marketing Podcast7. Shift London, how an event can be the catalyst for digital change with Charlie SalterIn this episode I am joined by Charlie Salter, the brains behind ClickZ's 'Shift London' event coming up in May. Charlie shares his experience of what makes a really effective event and how he's ensured these learnings are incorporated into the design of Shift London (digitalshiftevents.com). We'll be hearing what Charlie thinks are the major themes for marketers and digital leaders to be aware of in 2016, and discussing how marketers can ensure they are up to date.
2016-04-2536 minThe ClickZ Digital Marketing Podcast7. Shift London, how an event can be the catalyst for digital change with Charlie SalterIn this episode I am joined by Charlie Salter, the brains behind ClickZ's 'Shift London' event coming up in May. Charlie shares his experience of what makes a really effective event and how he's ensured these learnings are incorporated into the design of Shift London (digitalshiftevents.com). We'll be hearing what Charlie thinks are the major themes for marketers and digital leaders to be aware of in 2016, and discussing how marketers can ensure they are up to date.
2016-04-2536 min
The ClickZ Digital Marketing Podcast5. Artificial Intelligence, a marketers guide with Martin TalksEpisode 5: The marketers guide to AI: You'll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaigns and reporting. From analysing vast amounts of data, to writing content, there are already a range of tools available for marketers. Find out more in ClickZ's "A marketer's guide to AI" written by Martin Talks: clickz.com/artificial-intelligence
Martin is a business innovation and transformation expert for the digital age, he helps entrepreneurs and leading business people gain momentum and to realise their remarkable potential. He regularly speaks at events, runs workshops...
2016-03-2140 minThe ClickZ Digital Marketing Podcast5. Artificial Intelligence, a marketers guide with Martin TalksEpisode 5: The marketers guide to AI: You'll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaigns and reporting. From analysing vast amounts of data, to writing content, there are already a range of tools available for marketers. Find out more in ClickZ's "A marketer's guide to AI" written by Martin Talks: clickz.com/artificial-intelligence
Martin is a business innovation and transformation expert for the digital age, he helps entrepreneurs and leading business people gain momentum and to realise their remarkable potential. He regularly speaks at events, runs workshops...
2016-03-2140 min
The ClickZ Digital Marketing Podcast6. Nick Wilsdon, SEO Lead at Vodafone: Enterprise SEO and Customer AcquisitionEpisode 6 of the ClickZ Digital Marketing Podcast with Nick Hilsdon, SEO Lead, Global Channels Optimisation at Vodafone. We examine the latest developments in search engine optimisation and what opportunities these present for marketers. Nick shares some practical advice for getting started, and gives us some insights into what he thinks will be the main areas of growth for search over the coming months. Hear Nick at Shift London (digitalshift.london) on the 24th and 25th of May.
Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an...
2016-03-2138 minThe ClickZ Digital Marketing Podcast6. Nick Wilsdon, SEO Lead at Vodafone: Enterprise SEO and Customer AcquisitionEpisode 6 of the ClickZ Digital Marketing Podcast with Nick Hilsdon, SEO Lead, Global Channels Optimisation at Vodafone. We examine the latest developments in search engine optimisation and what opportunities these present for marketers. Nick shares some practical advice for getting started, and gives us some insights into what he thinks will be the main areas of growth for search over the coming months. Hear Nick at Shift London (digitalshift.london) on the 24th and 25th of May.
Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an...
2016-03-2138 min
Build a Better Agency PodcastEpisode 23: How To Create Content That Matters, with Ann Handley.Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, "Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content," is a Wall Street Journal bestseller. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the...
2016-03-1445 min
The ClickZ Digital Marketing Podcast4. Kelvin Newman: Search marketing - what are the major trends in 2016?Episode 4 of the ClickZ podcast with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital marketing events including Brighton SEO.
In 2014 Kelvin was voted by eConsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.
2016-02-1231 minThe ClickZ Digital Marketing Podcast4. Kelvin Newman: Search marketing - what are the major trends in 2016?Episode 4 of the ClickZ podcast with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital marketing events including Brighton SEO.
In 2014 Kelvin was voted by eConsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.
2016-02-1231 min
The ClickZ Digital Marketing Podcast2. Using AI to improve your email performance with Parry Malm from PhraseeEpisode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
2016-02-1224 minThe ClickZ Digital Marketing Podcast2. Using AI to improve your email performance with Parry Malm from PhraseeEpisode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
2016-02-1224 min
The ClickZ Digital Marketing Podcast1. The latest trends in content marketing with Tessa WegertEpisode 1 of the ClickZ podcast with Tessa Wegert. Tessa is a business and tech reporter, former media strategist, and branded content developer. She contributes to such publications as Business Insider, Adweek, and Contently’s The Content Strategist, and has worked with brands that include Audi, Audible, HubSpot, Shutterstock, and Blue Cross Blue Shield.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
2016-02-1237 minThe ClickZ Digital Marketing Podcast1. The latest trends in content marketing with Tessa WegertEpisode 1 of the ClickZ podcast with Tessa Wegert. Tessa is a business and tech reporter, former media strategist, and branded content developer. She contributes to such publications as Business Insider, Adweek, and Contently’s The Content Strategist, and has worked with brands that include Audi, Audible, HubSpot, Shutterstock, and Blue Cross Blue Shield.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
2016-02-1237 min
The ClickZ Digital Marketing Podcast3. Google Analytics, the inside story, with Brian CliftonEpisode 3 of the ClickZ Podcast with Brian Clifton. Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
2016-02-0728 minThe ClickZ Digital Marketing Podcast3. Google Analytics, the inside story, with Brian CliftonEpisode 3 of the ClickZ Podcast with Brian Clifton. Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report
2016-02-0728 min
Reach Personal Branding Interview Series podcastAnn Handley- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentIf you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work.
In this interview you will learn:
• Why being able to communicate in writing is critical to success • The proven process and strategy of content creation, production and publishing...
2016-02-0348 min
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert RosePNR 92: End of Days for Digital Display Spells Opportunity for BrandsIn this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker.
This week's story links
Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/
The Journalists Who Refuse to Admit They...
2015-08-1859 min
Smart Solo BusinessHow to Narrow Your Marketing Focus, Stand Out and Profit: Dianna Huff Shares Her Story<p>My guest on the podcast, Dianna Huff, is an award-winning digital marketing consultant. She’s also a thought leader who has made content contributions in well-known digital publications such as Forbes, BtoB, Response Magazine, Content Marketing Institute, MarketingSherpa, Marketing Profs, Clickz, Search Engine Watch and Search Engine News. Dianna launched her marketing communications consulting practice in […]</p>
<p>The post <a rel="nofollow" href="https://stephenlahey.com/how-to-narrow-your-marketing-focus-stand-out-and-profit-dianna-huff-shares-her-story/">How to Narrow Your Marketing Focus, Stand Out and Profit: Dianna Huff Shares Her Story</a> appeared firs...
2015-07-2900 min
The Social Network ShowBeating Competitors with 100x Your BudgetDr. J’s guest co-host Spider Graham invited Kevin M. Ryan to join in discussing the book they wrote together, Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Time Your Spending Power. Listening to this show is a great way to get to know the authors of this book, which begins with some goal clarification work to lay the basis for developing strategy and learning the tactics of using particular digital tools.
Kevin explains his desire to write a cross-disciplinary, holistic guide for small businesses in contrast to the many narrowly focused marketing books th...
2015-05-1426 min
progress-not-perfection22: Susan Kuchinskas | Oxytocin and our RelationshipsIn this episode Susan Kuchinskas discusses Oxytocin, aka “the cuddle hormone.” Why we have to learn to love, the power of the “cuddle hormone” in relationships, how to naturally raise your oxytocin and bond better with others both in your personal and professional lives.
Susan Kuchinskas specializes in explaining the arcana of science and technology. She turns corporate jargon into lucid prose, finds the business case behind marketspeak, and uncovers the connections between business, technology and culture.
Susan is a highly experienced journalist, business writer and author with a focus on technology and science. Her freelance art...
2015-05-1121 min
The Social Network ShowConverse, Connect and Assess Before Selling OnlineThe Social Network Show welcomes you to the first episode of The Spider Graham Series.
Much has been said about getting to know your target audience by listening to social media conversations before using the channel to offer a product or service. But how do you accomplish that?
Rob “Spider” Graham is a twenty-year veteran of digital media buying, selling, and production. He is CEO of Trainingcraft LLC, a company he founded to train and consult with publishers and advertisers with regard to digital advertising, marketing, and sales. In this interview, he shares highlights from Taki...
2015-05-1126 min
The Social Network ShowIs Social Technology Making us More or Less Human?Michelle Killebrew is a “social optimist.” In this episode of The Social Network Show, she speaks with listeners about her conviction that social technology is helping us be more human, rather than less, as many fear.
Ms. Killebrew leads customer-centered marketing strategy for Social Business at IBM. Since earning a BS in Economics at Santa Clara University in the heart of Silicon Valley, Michelle has worked in IBM’s Enterprise Marketing Management division, thoroughly integrating Coremetrics analytics into campaigns. She then headed up IBM’s World Wide go-to-market and demand generation organization in the Smarter Commerce initiative. Now she...
2015-05-0625 min
WebcologyIncisive Media parts with ClickZ, SES, and Search Engine Watch; Google Fi, GooglIncisive Media parts with ClickZ, SES, and Search Engine Watch. Plus, Jim Hedger and Davie Davies discuss Google Fi, Googlapolypse, or, Mobliegeddon, or, Moblapolypse, or yawn.... Facebook’s Friendly – No Friend New Algo, Yahoo vs. MS. Also, Twitter cracks down on trolls and abuse. What could Twitter say that Google would care about? Sum of Us Petition to get Google to take a stand against C51.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2015-04-2454 min
The Social Network ShowThe Anything Digital Series: "All About Digital Marketing"The Social Network Show welcomes the Co-host of The Anything Digital Series, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Rob "Spider" Graham to the February 21, 2015 episode.
Rob "Spider" Graham, Founder and CEO of Trainingcraft LLC and co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power, talks about the reality of digital marketing strategies in today's world. Rob starts out explaining the difference between digital and traditional marketing, the struggle with building an audience given t...
2015-02-2226 min
The Social Network ShowWhat you've always wanted to know about CONTENT MARKETING-Rebecca Lieb of Altimeter GroupThe Social Network Show welcomes Rebecca Lieb to the September 5, 2014 episode.
Rebecca Lieb, an industry analyst at Altimeter Group shares information about content marketing with us. She explains what is meant by the term "content marketing" and how the internet has allowed a lot more people to create a lot more content. Rebecca answers the following questions: what is aggregating versus curating content? what is content strategy? how do you find an audience for the content you create? how does an agency like Altimeter Group do market research? what is native advertising? is there any value in...
2014-09-0629 min
TJ44 – Search and Social Fusion: How WordStream Generate 650,000 Visits Per Month Using Paid and Earned Media ~ Larry Kim
Generating consistently profitable traffic is hard work. The hours spent developing content, building distribution relationships, doing outreach and establishing a genuine audience online can be countless before you begin to see a return on your investment. What if it didn’t have to be so difficult?
What if you could market only to those people looking for what you offer? What if you could show them your marketing for free, and only pay when someone clicks to your website, and you decide the maximum amount that click costs? What if people could start seeing your marketing...
2014-09-0240 min
WebcologyFuture ClickZ Live Speakers: Pay to Speak Rumor? Click Z Live Toronto 2014Future ClickZ Live Speakers: Pay to Speak? We hear the buzz regarding this growing rumor. Plus, we get an account of the Keynote ClickZ Live Toronto whereTwitter Canada MD Kirstine Stewart where theFormer EVP of CBC discussesl How Twitter Fits into the Vast Digital Marketing Ecosystem.Related articles across the webGoogle Penguin and Panda Updates; SMX Toronto 2012 RecapSES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster ToolsSEO Then and NowSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPr...
2014-05-1655 min
WebcologyClickZ Live New York 2014 Highlights; Google Launches April Fools Pokemon HuntClickZ Live New York 2014 Highlights: Chair Mike Grehan Resigns;Google launches April Fools Pokemon hunt on Google Maps;Google: PageRank Not Popularity Topical PageRank Helps and Authority On Subjects Coming,Related articles across the webApril Fools: Pokemon hunting comes to GoogleGoogle Adwords Third Party Ad ServingLife After Google Encrypts All Organic Search Keywords; Mega SERPS; Google: Retiring PageRank?Page Speed Ranking Factor Not More Important On Mobile Search; Yahoo Defeats Google: Gets More Unique VisitorsComparing Google Penguin and Panda: Drops in RankingsSupport this podcast at — https://re...
2014-04-0454 min
Ecommerce Industry SoundBytesMike Grehan Chats about Search Marketing and ClickZ LiveMike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live . In addition to explaining what online merchants can get out of attending the conference, Grehan talks about some of the challenges retailers face as Google evolves its marketing programs, from Product
2014-02-0516 min
WebcologySES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster ToolsSES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster Tools; More new suggestions for Googles Webmaster Tools. Plus, Jim discusses Social Media for Civic Good when Canadian Tire chose to boycott to pressure the TV show Ford Nation (hosted by Toronto Mayor Rob Ford and his brother, Councillor Doug Ford) to be cancelled.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2013-11-2155 min
Darkside PodcastTwisted's Darkside Podcast 099 - Al Twisted and Rob Da Rhythm @ Footworxx 9 Years - 13-10-2012Twisted's Darkside Podcast 099
AL TWISTED & ROB DA RHYTHM (UK)
"Recorded at Footworxx, 9 Years, Belgium - 13-10-2012"
[ CAT: DARKPOD099]
01. Nero - Won't You (Be There)
02. Lenny Dee - Fuckin' Hostile (TOA Remix) [ISR]
03. [KRTM] - Smokin' Boob's Café [F/C Motormouth Recordz]
04. Igneon System - Fuck God [Third Movement]
05. Stormtrooper - Beautiful Music [F/C Motormouth Recordz]
06. JFX - Gotta Let Go [F/C Motormouth Recordz]
07. Al Twisted - Smash Your Face [Darkside Unleashed]
08. Rob Da Rhythm - Twilight Zone [Darkside Unleashed]
09. Counterfiet - Vision of Violence [Negative Audio]
10. Rob Da Rhythm - Brainfire Funk [Darkside Unleashed]
11. Rob Da Rhythm...
2013-06-021h 00
Thinking With Mitch JoelSPOS #316 - Content Marketing And The New Advertising With Rebecca LiebWelcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social...
2012-07-2953 min
State of SearchSES San Francisco 2010 Preview with Matt McGowanBas and Roy welcome Matt McGowan, who heads the publishing of ClickZ.com, SearchEngineWatch.com, and the U.S. operations for Incisive Media which host the Search Engine Strategies or SES Conference Series. Matt previews the upcoming SES San Francisco show, and some of the rebranding and changes it has undergone moving forward.
2010-08-0254 min
Personal Democracy ForumLongtail Nanotargeting with Google Ads: How to Find Your Activists and VotersJosh Koster is the Managing Partner at Chong Designs LLC, a Washington based new-media advising firm specializing in digital marketing and brand management for progressive candidates and select corporations. Josh has consulted for a presidential campaign, three senate campaigns, six house races, nonprofits, a ballot initiative, a 527 as well as numerous local and municipal races, as well for companies and non-profits. He is credited with co-pioneering the self-micro-targeting campaign website and pioneering long tail political media. His work has been covered by Politics Magazine, ArsTechnica, ClickZ and TechPresident, to name just a few.
2009-04-1600 min
Mediablather85: The Voice of the CustomerPeter Blackshaw has led the charge in consumer generated media. A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs. He’s also the author of a new book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, in which he documents the multiplier effect of word-of-mouth communications.
And that’s in his spare time. Blackshaw is better known to many people is the executive vice president of Nielsen Online Digital Strategic Services, a group that helps c...
2008-12-3000 minMediablather85: The Voice of the CustomerPeter Blackshaw has led the charge in consumer generated media. A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs. He’s also the author of a new book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, in which he documents the multiplier effect of word-of-mouth communications.
And that’s in his spare time. Blackshaw is better known to many people is the executive vice president of Nielsen Online Digital Strategic Services, a group that helps c...
2008-12-3000 min
RainmakerRebecca Lieb leaves Click ZAn exclusive interview with Rebecca Lieb, following her announcement that she would leave her post as editor in chief of the ClickZ Network to pursue independent opportunities in the interactive marketing industry.
2008-04-2440 min