Shows
Clicksuasion LabsInterview: Shiann Hagan Marketing ConsultantIn this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voic...2021-09-1014 minClicksuasion LabsBlack Friday 2021 - Crafting Consumer ExperiencesIn this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. 2021-08-2623 minClicksuasion Labs3 Tips to Improve Website DataIn this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana...2021-07-2210 minClicksuasion Labs3 Steps to Apply Personas to Social Media Marketing3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. 2021-06-1609 minClicksuasion LabsUncle Steven Came to TownUNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group, unique facts about each team member, and hints about future research. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders how...2021-05-1819 minClicksuasion LabsYour Recap of 5 Clicksuasion EpisodesYOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suetterlin. SPEAKER BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She works with businesses to plan, create, and put in place social media marketing plans. Katana shows businesses how to use social media as a form of communication. She believes each new c...2021-05-1010 minClicksuasion LabsUrge to SplurgeCatie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine. SPEAKER BIO Catie Fromknecht is a creative thinker who is dedicated to problem solving and helping businesses develop marketing plans. She specializes in content creation, web design, and Google analytics. She has 10 years of experience working in social media and web development and holds a Bachelor’s in Business Ad...2021-04-1517 minClicksuasion LabsBetween a Rock and a Yard SpaceIn this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions...2021-03-1720 minClicksuasion Labs5 Tips for Consumer Facing MessagingStrengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messaging campaign. This session is designed for marketing directors, learning and development teams, communication directors, and those who want to develop a clear, compelling, and consistent brand experience across multiple communication and marketing channels. LEARNING OB...2021-02-1924 minClicksuasion LabsLove Aversion - Zoe Chance (Rebroadcast)Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film. 2021-02-1435 minClicksuasion LabsBig Game Advert MessagingIn this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.2021-02-0932 minClicksuasion LabsThe Top 6 Consumer Marketing Trends for 2021Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural strife. Discussion Topics How people contend with COVID-19’s economic challenges, including the “side hustle” economy What brands should do as people move more from work and public places into the home How pandemic-inspired affluence shame changes how people choose to allocate their financial resource...2021-01-2828 minClicksuasion LabsUsing Science to Achieve your ResolutionsIn this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied beha...2020-12-3125 minClicksuasion LabsThe Top 5 Ads of 2020Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising. In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksu...2020-12-2111 minClicksuasion LabsCustomer Expectations & Holiday Shipping DelaysThe COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select Dec. 22 – UPS 2nd Day Air Dec. 23 – UPS Next Day Air FedEx Dec. 15: FedEx Ground and Home Delivery Dec. 21: FedEx Express Saver Dec. 22: FedEx 2Day Dec. 23: FedEx Standard and Priority Overnight Complete list of FedEx Shipment Options FedEx Regional Delays U.S. Postal Service Dec. 15: USPS Retail G...2020-12-1109 min
Clicksuasion LabsSalesPOP! Interview with Dr. Michael BarberaWhy do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. This Expert Insight Interview discusses: The consumer psychology baseline How to control the variables How to build trust in B2B 2020-11-1222 min
Clicksuasion LabsCrafting Effective Digital User ExperiencesDigital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking. During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust. LEARNING OBJECTIVES - Understand simplistic user experiences that make a significant impact on customer engagement - Create tangible, interactive, and gamified content that influences users to maintain brand engagement - Apply consumer psychology to web...2020-11-1033 minClicksuasion LabsMeasuring Uncertainty with Hypothetical Distance in Written LanguageAccording to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated with it. Hypothetical distance is said to be close for likely and certain events and distant for unlikely and uncertain events. Customers’ uncertainty evaluations can be measured with a hypothetical distance in language. The prediction is that for events the customer deems likely, s/he will use concrete and deta...2020-09-2232 minClicksuasion LabsQuarantine UXThe definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points. Has all the investment made towards in-store experience gone to the dumps? Will this be changed for good or is it temporary? Do we know it all? The answers are no but one thing is for sure: habits and behaviors will be rewritten. Whether you are a small business owner or a marketer, this session will hel...2020-09-1530 minClicksuasion LabsEffects of Words and Photos on Consumer BehaviorAre you selling lipstick? You should be. When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect. Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter what the new “lipstick” is, it still remains that in times of economic distress, consumers will buy something that lets them forget about their financial problems. During t...2020-09-0833 minClicksuasion LabsEmployee Engagement Fireside Chat with the West San Antonio Chamber of CommerceKristi Villanueva of the West San Antonio Chamber of Commerce, Sunita Trevino of the Brain Coach, and Michael Barbera of Clicksuasion Labs discuss employee engagement, resilience amongst COVID-19, and human decision-making. Stream the full video at Clicksights2020-09-0402 minClicksuasion LabsCoping Consumption and COVID-19Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confined spaces. They deal with anxiety and stress in their day-to-day lives. Are they using consumption to cope with the situation? If so, what do they consume to deal with the situation? How have they changed their consumption habits? As marketers, are we supporting them enough? What is our role...2020-09-0119 minClicksuasion LabsHurricane Deathtron 3000 | rebroadcastFear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has in...2020-08-2620 minClicksuasion LabsClicksuasion's 2020 Marketing TrendsClicksuasion Labs shares their recommendations for the marketing trends in 2020 based on behavioral science and neuroscience.2020-02-2734 minClicksuasion LabsLove Aversion with Zoe Chance [rebroadcast]Happy Valentines Day... During this episode, Zoe and Clicksuasion host, Michael Barbera, discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted...2020-02-1434 minClicksuasion LabsCrystal's GoodbyeCrystal Suetterlin made a home at the lab from August 2018 through January 2020. Crystal was the lab's relationship curator and she contributed to research and the Clicksuasion podcast. Crystal's final day at the lab will be Wednesday, January 22nd. We are sad to see her leave and grateful for the memories she left at the lab. We wish Crystal much success in her next journey and we will always have her back. Kick butt Crystal...we already miss you. 2020-01-2002 minClicksuasion LabsPricing Strategies with Behavioral EconomicsClicksuasion’s Pricing Matrix includes six pricing methodologies. Competitive Pricing Price Skimming Penetration Pricing Cost Plus Value-based Pricing Behavioral Pricing Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to each pricing strategy. 2020-01-1237 minClicksuasion LabsIncentives to Achieve our Goals [rebroadcast]In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and more importantly, goal completion. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan Gol...2019-12-3024 minClicksuasion LabsTop 5 Ads of 2019 | Clicksuasion LabsMarketing campaigns are likely to succeed because of a behavioral component. Marketing campaigns are likely to fail because of a behavioral component. Which emotions and triggers are you targeting and how does it affect your audience? Clicksuasion Labs breaks down the top 5 ads of 2019 and why we believe these are the top ads. Some will make you cheer, some will make you cry and some will make you hear things to enhance thirst. Behavioral science is active in marketing...here are the top 5 marketing campaigns of 2019. View the ads at clicksuasion.com/TOPads192019-12-2312 minClicksuasion LabsSex Sells...or Does It?This research examines how a consumer’s political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models). H1: For politically conservative consumers, the presence of (supposedly) gay male (vs. female) models in an advertisement will have a negative influence on attitudes towards the advertised product. H2a: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will cause higher levels of disgust. H2b: For politically conservative (vs. liberal) consumers, th...2019-12-1611 minClicksuasion LabsLessons Learned at AWS ReinventClicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas. During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science. LESSONS LEARNED 1) The Cloud Computing Disruption 2) Conference Booth Bundling 3) Deep Learning and Artifical Intelligence ON THIS EPISODE Michael Barbera via mike@clicksuasion.com Damien Sandoval via damien@clicksuasion.com Zachary Waddington via zack@clicksuasion.com2019-12-1026 minClicksuasion Labs[rebroadcast] Design Challenge 2018: Crowdsourcing Stormwater SolutionsTackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management. CHALLENGE Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipe...2019-12-0541 minClicksuasion LabsAccidental Marketing | Recorded Live from Pinehurst, North CarolinaSo, what’s this accidental marketing stuff? You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?) During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway. The panelists discussed the IMPACT Marketing Strategy IDENTIFY & MEASURE: Determine the target audience for your service or product PLAN: Develop a marketing strategy that will gain and retain customers ATTRACT: Choose powerful, concise, and effective words to attract your target audi...2019-11-251h 10Clicksuasion LabsConsumer Psychology Goes FastMatt Damon and Christian Bale star in the racing movie, Ford v Ferrari. The name of the movie in North America is Ford v Ferrari; however, the name of the movie in Europe is Le Mans 66. During this episode, we discuss why brands modify their messaging to match geographical regions. 2019-11-2104 minClicksuasion LabsBehavioral Fundraising | Part ThreeBehavioral Fundraising Part 3 of 3 During the final episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Self Connection The Decoy Effect Set Completion Recorded November 12, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at clicksuasion.com/cards2019-11-1208 minClicksuasion LabsBehavioral Fundraising | Part 2Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Scarcity Time Pressure Bundling Recorded November 1, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at clicksuasion.com/cards2019-11-0309 minClicksuasion LabsBehavioral Fundraising | Part OneBehavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Social Norms Commitment Credible Messenger Recorded October 28, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at clicksuasion.com/cards 2019-10-2809 minClicksuasion LabsLessons Learned in Consumer Psychology - ACR 2019Team members from Clicksuasion Labs recently attended the annual conference for the Association of Consumer Research. At the conference, the Clicksuasion team shared research, strengthened relationships and learned from other researchers. This episode contains three lessons from amazing researchers at ACR 2019 in Atlanta, GA. Three Lessons Learned: Political Affiliations and the Correlation to Brand Preference Bundling and the Pain of Paying Tech Linked Consumer (notifications and haptics) If you want a copy of the research, send us an email to info@clicksuasion.com and we will send the published work once available for pub...2019-10-2304 minClicksuasion LabsEmotion in NegotiationThe Future Value negotiation tactic is powerful, insulting and more than likely, it was used on you. For years, behavioral scientists at Clicksuasion Labs have been researching the application and outcomes of a behavioral negotiation strategy. These amazing researchers have taught more than 1,500 people in intimate workshops on how to be persuasive and influential negotiators. Now it's your time. Today's lesson: Future Value. During this micro-session, we share how the Future Value tactic is applied and how it should be countered. The counter is controversial, persuasive and effective. Listen no...2019-10-1611 minClicksuasion LabsGoogle Startup Grind Interview with CBO Michael Barbera (2017)Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades. During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience. Listen, take notes and learn how to apply psychology to business strategy and establish trust with your customers, team members and colleagues. 2019-09-2446 minClicksuasion LabsInterview: Michael Barbera Customer Psychology ExpertFrom What's Your Bias & Rock the Block... "Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps increase sales, conversions and grow from a point of truly understanding what makes your customer tick. For you Fintech companies out there, information like this is liquid gold." What's Your Bias? Paul Sullivan Michael Barbera2019-09-1628 minClicksuasion LabsRebroadcast: Hurricane Deathtron 3000IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be replaced...you cannot. Rebroadcast from April 2018. Here's how behavioral science will nudge, influence and persuade you to evacuate from a hurricane. Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remai...2019-09-0120 minClicksuasion LabsInfluencing Consumer Decision Making Keynote | World Retail Congress 2019 | AmsterdamThe average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions. Recorded live at the World Retail Congress, May 2019, Amsterdam, Netherlands2019-08-2218 minClicksuasion LabsThe Behavioral Challenges That Athletes Face In CompetitionHuman decision biases are often mitigated by sports psychologists to enhance athletic performance. Golf is a cognitively challenging sport because golfers have a smaller team dynamic to mitigate intuition and guesswork. Competing on a championship course can be cognitively taxing because there are many decision variables involved in the game, which include intuition and guesswork, challenging terrain features, and unique course features. Clicksuasion Labs’ researcher, Crystal Suetterlin, shares the psychology of athletic decisions during the US Amateur Championship from Pinehurst, North Carolina. Behavioral science could be a golfer’s teammate or adversary because golf courses are pe...2019-08-1607 minClicksuasion LabsWork is the New SexPeople who work at a for-profit organization are likely sleeping with their work. The first thing many Americans do when they wake up: reach for their phone. The eyes are barely open, squinting to adjust to the blue light and one finger scrolling through the emails that were received while asleep. When asked, “if you read an email immediately upon waking up at 6:00 am, when do you respond?”. The average and most frequent response is “6:01 am”. The majority of for-profit employees are sleeping with their career. Employers are likely to expect their employees to check their em...2019-07-0917 minClicksuasion LabsPaul Gibbons & Michael Barbera: How Behavioral Science Is Already Affecting Consumers and Shaping the Future of BusinessFrom the THINK BIGGER, THINK BETTER podcast with Paul Gibbons: Michael and Paul discussed how businesses to apply behavioral science in their approaches to both employee engagement and consumer behavior. Paul and Michael discussed how the field is only in its infancy and how much more we have to learn, and we talk about some firms and practitioners that are paving the way for some serious innovation in the application of behavioral science. Michael also touches on the role of gamification in behavioral science and where we’re already seeing behavioral science change consumer decision-making. Wha...2019-03-2640 minClicksuasion LabsSunshine Protection Act - 3/18/2019In five minutes or less, your consumer psychology news for March 18, 2019: The Sunshine Protection Act. The Sunshine Protection Act has the potential to impact how your consumers and employees engage with your brand, contribute at work and how they decide to spend their money. 2019-03-1804 minClicksuasion LabsNew Format | Bringing you Behavioral Science NewsWe're bringing you the news. Well, beginning in March 2019. We've listened to you about the content you want to receive and we've listened. The new format will consist of weekly, 5-minute episodes, which deliver behavioral economics, behavioral finance and consumer psychology news that is relevant and applicable. The news will come from newly published academic research, how companies are applying behavioral science and tell you how you can apply it. See you in March.2019-02-2603 minClicksuasion LabsFireside Chat with Clicksuasion's Chief Behavioral OfficerThe final episode of the legacy format. It's the eve of change. We've answered your requests and we're changing the format from interview, to news. Beginning in March 2019, we will deliver consumer psychology, behavioral economics, and behavioral finance news. Together, we will disrupt traditional decision-making. During this final episode in the interview format, Clicksuasion Labs' Chief Behavioral Officer, Michael Barbera, sits down with Sidd Chopra of Look Wiser for a fireside chat at ProductCampRTP. Listen to Michael's thoughts on customer experiences, then stay tuned for consumer psychology news. It's...2019-02-2523 minClicksuasion LabsBe a Sales Leader with Krista S. MooreIn Episode 4, Michael Barbera explores how organizations can create effective sales leaders with speaker, author and host of The Krista Moore Talk Show...Krista Moore. If you create a Venn diagram with the left circle labeled as business strategy and the right circle as customer experience, the conjoining area is likely to be the sales team. The sales team is the bridge between revenue objectives and brand engagement. Krista shares her expertise and experience for building an effective sales team that meets KPIs and achieves a satisfied consumer. Krista Moore is highly recognized as an...2019-02-2315 minClicksuasion LabsThe Brick & Mortar JourneyIn this episode, Michael Barbera shares the consumer’s journey as they encounter Customer Experience (CX) and User Experience (UX) designs at brick and mortar businesses. Retailers, restaurants, and venues design their spaces and frame their messages to target who the customer is today, and who the customer wants to be. Listen to learn the age of your Apple.2018-12-1215 minClicksuasion LabsDesign Challenge 2018: Crowdsourcing Stormwater Solutions | Season 4 | Episode 2Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management. CHALLENGE Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipe...2018-11-0541 min
Clicksuasion LabsBehavioral Economics at Burning ManIn this episode, Kelly Peters and Michael Barbera discuss the three pillars to behavioral economics, credit risk, and applying behavioral science to business. Kelly Peters shares her experience and knowledge of financial decision-making that extends from the BE Works office in Toronto to the Nevada desert. Join Kelly and Michael on the first episode of season 4 to understand how intuition and guesswork could influence business decisions. Kelly Peters is the CEO and co-founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations. Among the first to see the commercial potential of...2018-10-2319 minClicksuasion LabsYour Customers are your Fans | Season 3 | Episode 10During this episode, Candy Sugarman and Michael Barbera discuss the concept of customers being fans of the brand. Candy has a unique approach to marketing, which began with social media marketing and matured into a 360-degree marketing strategy. Candy shares her secrets and insights with the Clicksuasion community. Candy Sugarman, owner of PlayBig Online Marketing sums up her philosophy on training business owners: "I love the ever-changing nature of Social Media networks and networking. It doesn’t matter if buttons change, features disappear or appear, the underlining reasons for using any network is the same. Fr...2018-07-2525 min
Clicksuasion LabsPersuasive Calories | Season 4 | Episode 9In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s choice for which food to consume and ultimately, the daily number of calories consumed. Steven shares insights from his research (and his weakness for NY-style pizza) in this mouth-watering episode of Clicksuasion. Steven K. Dallas recently graduated from New York University’s Stern School of Business with a Ph.D. in Marketing. His research examines food decision-making and behavioral pricing and has been published in academic jour...2018-07-1030 min
Clicksuasion LabsConsumer Behavior in a Virtual World [rebroadcast] | Season 1 | Episode 5Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience working at the intersection of gaming, marketing, and brands. His first role was with the startup Massive Inc, which was acquired by Microsoft Xbox in 2006, followed by executive roles at Electronic Arts, Zynga, Kiip, and most recently with Major League Gaming. During this episode, Manny and Clicksuasion host, Michael Barbera discuss gamification, virtual brand partnerships, and the consumption of intangible virtual products.2018-06-2032 min
Clicksuasion LabsHurricane Deathtron 3000 | Season 3 | Episode 8Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interd...2018-06-1120 min
Clicksuasion LabsNudge the Pines | Season 3 | Episode 7In this live panel discussion from Sandhills Community College, four panelists joined Clicksuasion to discuss entrepreneurship, marketing, and consumer decision making. Cameron Cruse - Co-Founder of R. Riveter and TedxSandhills Speaker cameron@rriveter.com Cameron joined Clicksuasion to discuss the digital age and how it affects our ability to make connections with people. 90% of the world's data has been collected in the last two years. Cameron discusses how connections with people build great brands. Stevie Pena - Licensed Therapist and Addictions Specialist sarastevia@gmail.com Stevie discusses reasons for making change in organizations and personality aspects that hurt communication and cau...2018-05-2844 min
Clicksuasion LabsNudge Pembroke - Live from UNC| Season 3 | Episode 6During this panel with a live studio audience at the University of North Carolina - Pembroke, four panelists discussed marketing, finance, measurement, and analytics and behavioral finance. Suzanne Altobello, Caroline Glackin, Kim Adamof and Cyndi Fifield shared their thoughts on measuring the success of marketing campaigns, their views on Net Promoter Scores, and practical things leaders could do to improve their reach and increase conversions. Michael Barbera moderated the panel from UNC-P's Thomas Center for Innovation and Entrepreneurship. Panelists Suzanne Altobello, University of North Carolina-Pembroke Caroline Glackin, Fayetteville State University Kim...2018-05-141h 12Clicksuasion LabsMicro-finance: beyond friends, family, and foolsIn this episode, Caroline Glackin and Michael Barbera discuss micro-finance, micro-loans, and human behavior. Microfinance, also called microcredit, is a type of banking service that is provided to unemployed or low-income individuals or groups who otherwise have no other access to financial services. While institutions participating in the area of microfinance are most often associated with lending, many offer additional services, including bank accounts and micro-insurance products, and provide financial and business education. Ultimately, the goal of microfinance is to give impoverished people an opportunity to become self-sufficient. About Dr. Caroline Glackin Dr. Ca...2018-04-3022 minClicksuasion LabsMenu Psychology [re-broadcast] | Episode 4Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera. During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences. Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior. Whether you research consumer behavio...2018-04-1744 min
Clicksuasion Labs5-minute Special: Words MatterOverused words, phrases, and verbiage are likely to have a significant impact on perception and could influence others to act beyond the intended call-to-action. Residents that live in areas that are frequented by hurricanes are less likely to evacuate when a hurricane has a friendly and humanizing name, such as Katrina or Sandy. Choosing the most appropriately framed message could be challenging without behavioral insights on human decisions and perception. This episode is recorded from Michael Barbera's talk, 'Words Matter,' at the 2018 Key 5 Conference in Charlotte, North Carolina. Watch the Video2018-04-0904 min
Clicksuasion LabsCrossing the Chasm | Episode 3 | Season 3In this episode, Geoffrey Moore and Michael Barbera discuss the Technology Adaption Lifecycle. The Technology Adoption Lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Cros...2018-04-0329 min
Clicksuasion LabsExperiential Customer Service | Episode 2 | Season 3When you think of your last customer service experience, most likely you remember a five minute wait on an automated line or a quick transaction at your local supermarket. Focusing on enhancing the customer experience instead of just the transaction could significantly reduce customer frustration and lead to higher profitability. Join us in this episode with Clicksuasion guest Teri Yanovitch to discuss the benefits of moving away from a transactional customer service model to an experiential one. Teri Yanovitch is a speaker, trainer, consultant, and author. Previously as a keynote speaker with the Disney Institute...2018-03-1929 min
Clicksuasion LabsIncentives to Achieve our GoalsIn this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan has frequently been interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning and in The Wall Street Journal, The New York Times, and The Economist. Jordan is a...2018-03-0524 min
Clicksuasion LabsSeason 3 PreviewSeason 3 will feature Stickk founder, Jordan Goldberg, to discuss social contracts, Teri Yanovitch to discuss her work with Walt Disney World and best-selling author Geoffrey Moore to discuss Crossing the Chasm. There are two episodes with live studio audiences from Sandhills Community College in Pinehurst, North Carolina and the University of North Carolina at Pembroke, North Carolina. Live recorded guests include Mariel Beasley of Duke University, Kim Adamof of Social Media Marketing Raleigh, Suzanne Altobello of the University of North Carolina, Caroline Glackin of Fayetteville State University, Cyndi Fifield of Novae Design Group, Stevie Pena...2018-02-2803 min
Clicksuasion Labs[Español] Especial: La paridad, las percepciones y el baño | Michael Barbera | Episodio 13Imagina que estás en un concierto. Estás esperando en la cola del baño, y estás ansioso por volver a tu asiento. Entonces, te das cuenta de que el baño del sexo opuesto no tiene cola. ¿Qué probabilidades hay de que uses el baño del sexo opuesto? Hombres y mujeres enfocan este escenario de manera diferente. Las personas que se identifican como transgénero o no binarias también enfocan esta situación de forma distinta. Aprende cómo el letrero del baño afecta a nuestras decisiones y percepcione...2018-02-2607 min
Clicksuasion Labs[Français] Spécial: Parité, perceptions et toilettes | Michael Barbera | Épisode 14Imaginez que vous êtes à un concert. Vous faites la queue pour les toilettes, et vous avez hâte de retourner à votre place. Ensuite, vous remarquerez que les toilettes de sexe opposé n'ont pas de queue. Quelle est la probabilité d'utiliser les toilettes de sexe opposé ? Les hommes et les femmes abordent ce scénario différemment. Les individus qui s'identifient comme transgenre ou non-binaires approchent également cette situation différemment. Découvrez comment la signalisation des toilettes affecte nos décisions et perceptions sur l'utilisation des toilettes. Visionnez la vidéo TEDx2018-02-2606 min
Clicksuasion LabsAnchoring Consumer Choice | Episode 12 | Season 2The food service industry has significantly low profit margins which create the need to implement behavioral strategies that target the consumer's decision-making process. In this episode, we discuss findings from studies that offer solutions to this problem. Traditional menus are cognitively taxing for consumers. Making a choice can be a frustrating task that reduces the number of items purchased or amount of money spent. Non-traditional menus like chalkboards and tablets are becoming more and more popular in the United States, and restaurants may be seeing significantly higher profit margins as a result. Listen to this e...2018-02-1913 min
Clicksuasion LabsValentine’s Day Special [re-broadcast] - Love Aversion with Zoe Chance | Episode 11 | Season 2Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.2018-02-1234 min
Clicksuasion LabsDollars and Sense with Dan Ariely | Episode 10 | Season 2During this episode, Dan Ariely and Michael Barbera discuss the hallmark of humanity: bad financial decisions. Humans are great at messing up their financial lives. Thinking a lot about money would be fine if by thinking more about it, we were able to make better decisions. Dan and Michael’s discussion covers the pains of paying, opportunity costs, saving for retirement and many of the great (and terrible) things money will do for us. Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. He is dedicated to answering questions to help pe...2018-02-0528 min
Clicksuasion Labs[Français] Spécial: Jalousie et persuasion via Instagram avec Michael Barbera | Épisode 9Au cours de cet épisode, l'animateur de Clicksuasion, Michael Barbera, discute de recherches susceptibles de générer des ventes grâce à la publication sur les réseaux sociaux et à des amis de consommateurs jaloux. Au cours d'une journée normale, les consommateurs sont exposés aux annonces publicitaires télévisées, aux publicités radiophoniques, aux panneaux d'affichage et parfois aux ventes directes, mais plus important encore sont les milliers de marques commerciales facilement identifiables que nous observons, sans toutefois les considérer ouvertement. Le logo de la voiture sur notre volant, le logo MTA en bas de la carte du...2018-01-2912 min
Clicksuasion Labs[Español] Envidia y persuasión a través de Instagram con Michael Barbera | Episodio 8Durante este episodio, el presentador de Clicksuasion, Michael Barbera, discute la investigación que es probable que genere ventas a través de la publicación en las redes sociales y de los amigos de consumidores envidiosos. Los consumidores en Norteamérica están expuestos a aproximadamente 30.000 impresiones de marcas a diario. Durante un día promedio, los consumidores están expuestos a anuncios de televisión, anuncios de radio, vallas publicitarias y, a veces, ventas directas. Pero, lo más significativo, son los miles de impresiones de marcas fácilmente identificables que observamos pero no consideramos abiertamente. El logotipo d...2018-01-2912 min
Clicksuasion LabsClarity and Compassion with Michael Fishman | Episode 7 | Season 2Join us for this episode of Clicksuasion with Michael Fishman to learn about establishing stronger trust with your customers, adapting to the need for believability in today’s market, and resonating with the consumer’s heart. We discuss the ethical importance of companies working in the consumer health industry and the ever-growing need for trust. Because products in this industry directly impact the health of consumers, it is necessary for companies to be mindful of their marketing vernacular and the science behind it. For more than 20 years, Michael has been a leading advisor on marketing, posi...2018-01-2231 min
Clicksuasion LabsThe Scientific Secrets of Perfect Timing with Dan Pink | Episode 6 | Season 2During this episode, Dan Pink and Michael Barbera discuss the scientific secrets of perfect timing. Everyone knows that timing is everything, but we don’t know much about timing itself. Our lives are a never-ending stream of decisions about "when": when to start a business, when to schedule a class, when to get serious about a person. Yet we make those decisions based on intuition and guesswork. Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing. His other books include the long-running New York Times bestseller A Wh...2018-01-0830 minClicksuasion LabsSPECIAL: PARITY, PERCEPTIONS, AND THE RESTROOM | Michael BaImagine you're at a concert. You're waiting in line for the restroom, and you're anxious to get back to your seat. Then you notice the restroom for the opposite gender doesn't have a line. How likely are you to use the opposite gender's restroom? Males and females approach this scenario differently. Individuals that identify as transgender or non-binary also approach this situation differently. Learn how restroom signage affects our decisions and perceptions about restroom usage. Watch the TEDx video 2017-12-2607 min
Clicksuasion LabsAdvice from Practitioners | Episode 4 | Season 2Join us for first-hand advice from selected practitioners in social media, business consulting, behavioral economics and not-for-profit organizations. We discuss applicable methodologies for increasing the validity of data results with Avalon Levey, an organizational change management consultant. We discover methods for increasing consumer loyalty via social media with Jack Mandaville who is a writer, content creator, and social media strategist. He has conceptualized, written, directed, and starred in hundreds of videos for numerous brands and was a leading actor in the 2016 film Range 15. Leah Pouw joins us to explore applications of behavioral science...2017-12-111h 01
Clicksuasion LabsSkinomics and Time Pressure | Episode 3 | Season 2Designing cultures that enhance the consumer experience are likely to increase the consumer’s perceived value of the brand. Understanding the importance of the consumer experience and enhancing the consumer’s perceived value are significant drivers of the Clicksuasion podcast. In this episode, we discuss each driver with examples of about leveraging the infrequent customer at ski resorts, and how time pressure affects decision-making at restaurants. Join us in this episode to learn how to reframe your message to consumers and how to increase customer loyalty to your brand.2017-11-2717 min
Clicksuasion LabsSocial Media Virality | Episode 2 | Season 2Social media virality is a dream for all business owners. The odds of becoming viral are quite slim. The benefits of virality are endless. Of course, virality is not an easy feat to achieve on social media. Social media marketers should be creative when designing content. Instead of chasing followers, social media users should set the honeypot. Setting the honeypot is likely to enhance the user experience which leads to brand admiration. 2017-11-1324 min
Clicksuasion LabsThe Effects of Fear in MarketingUsing fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to influence decision-making. This episode explores intriguing methods of fear-based persuasion. Fear can be used in marketing to induce and prevent behavior. 2017-10-3031 min
Clicksuasion LabsSeason 2 PreviewAfter a successful completion of Season 1, we are now announcing the upcoming episodes for Season 2. Join Michael Barbera in this episode to learn about the exciting details for the upcoming season. 2017-10-2701 min
Clicksuasion LabsClicksuasion Special | Menu Psychology | Episode 9Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera. During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences. Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior. Whether you research consumer behavio...2017-10-2444 min
Clicksuasion LabsLove Aversion | Zoe Chance | Episode 8Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film. During this episode, Zoe and Clicksuasion host, Michael Barbera discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner.2017-10-1634 min
Clicksuasion LabsDomains for Anchoring Consumers | Episode 7Join Clicksuasion and Gaurav Jain for an explanation of methods for anchoring consumers regarding color choice, website development, and pricing. Gaurav’s research spans the fields of numerical cognition and judgment, working memory capacity, and attention. His methodology includes eye-tracking and facial expression analysis in addition to traditional experimental methods.2017-10-0227 min
Clicksuasion LabsJealousy and Persuasion via Instagram with Michael Barbera | Episode 6Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average day, consumers are exposed to television commercials, radio advertisements, billboards, and sometimes, direct sales. More significantly are the thousands of readily identifiable brand impressions that we observe but don’t overtly consider. The car logo on our steering wheel, the MTA logo on the bottom corner of the New York City Subway map, the Apple, Google, or Samsung logo on your phone, and the interlocking “NY” of the person wearing a Yankees’ jersey at a ball game are all brand impressions. Each of these items are cognitiv...2017-09-1812 min
Clicksuasion LabsVirtual Commerce and Gamification | Episode 4Clicksuasion guest Suzanne Altobello is a researcher-practitioner who teaches at the University of North Carolina-Pembroke and the University of Notre Dame. Suzanne’s research interests are in the areas of consumer behavior, digital marketing, social media, technology acceptance, international pricing, small business strategy, and services marketing. During this episode, Suzanne and Clicksuasion host, Michael Barbera discuss social rewards, gamification, incentivization, virtual commerce, and consumer decision-making. Join Clicksuasion for this episode as Suzanne Altobello explains why humans are likely to walk around their bedrooms before bedtime to reach 10,000 daily steps.2017-08-2242 min
Clicksuasion LabsUsing Behavioral Science to Save the Environment | Episode 3In Episode 3, Michael Barbera discusses how businesses could design their policies and processes to help the environment and simultaneously reduce expenses. Nudging guests, reducing expenses, and saving the environment are explored in detail. Most hotels have a sign in each bathroom asking guests to be environmentally friendly by reusing towels. When a guest re-uses his or her towels, the hotel saves money on laundry expenses, which includes a reduced use of water. However, many hotels find these signs to be ineffective. The cards cost a fee to print, and they use employee resources for placement in the...2017-08-0721 min
Clicksuasion LabsUnderstanding the Consumer's Unconscious Mind | Episode 2Did you know that 95% of consumer decision-making originates from the unconscious mind? Consumer behavior expert and author of Consumer.ology, Philip Graves, joins Clicksuasion for an intriguing interview to provide insights on consumer choice, decision-making, and methods to improve the customer experience.2017-07-2534 min
Clicksuasion LabsNudge the Ville | Episode 1In this episode of Clicksuasion, Suzanne Altobello, Avalon Levey, and Michael Barbera—behavioral scholars whose work includes innovations in subdisciplines like behavioral finance and neuroeconomics—will join us to explore how their research has given valuable insight into economic models of human behavior. The discussion will focus on how new insights from behavioral research can be accommodated in more traditional models and the areas in which behavioral economics can most helpfully challenge orthodox views on economic behavior.2017-07-111h 23
Clicksuasion LabsSeason 1 Preview Welcome to our first season of Clicksuasion, the behavioral science podcast that features researchers, marketers, and thought leaders in consumer behavior, behavioral marketing, and consumer psychology. Season 1 launches early summer 2017. Clicksuasion has three learning objectives: understand your consumers, develop your relationship with your consumers, and generate increased demand through customer relationships. Join us for provocative and fascinating research that will change your perspective on human decision-making.2017-06-2902 min