Shows
OUTdriveSuper Bowl 2024 HighlightsIt was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk about their favorite ads during the big game…and maybe the ones that didn't quite cut it. Get your game face ready for an episode full of NFL chat, all things marketing and, of course, some laughter.2024-02-1338 minOUTdriveSuper Bowl 2024 HighlightsIt was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk about their favorite ads during the big game…and maybe the ones that didn't quite cut it. Get your game face ready for an episode full of NFL chat, all things marketing and, of course, some laughter.2024-02-1338 min
OUTdriveShot Show HighlightsThe Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this year’s event, then joined him on the podcast to discuss their takeaways from the show. Learn more about industry research findings, the significance of storytelling in marketing, the relentless pursuit of innovation and more. Tune in to hear about the industry's dynamic nature, where innovation, consumer trends, and strategic relationship-building ar...2024-02-0626 minOUTdriveShot Show HighlightsThe Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this year’s event, then joined him on the podcast to discuss their takeaways from the show. Learn more about industry research findings, the significance of storytelling in marketing, the relentless pursuit of innovation and more. Tune in to hear about the industry's dynamic nature, where innovation, consumer trends, and strategic relationship-building ar...2024-02-0626 min
OUTdriveLeading the Way with Marketing TechnologyWe say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them. One of the ways we stay...2023-11-2748 minOUTdriveLeading the Way with Marketing TechnologyWe say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them. One of the ways we stay...2023-11-2748 min
OUTdriveStaying Ahead of the CurveThe digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It’s just one of the reasons we’ve been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hart...2023-10-2432 minOUTdriveStaying Ahead of the CurveThe digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It’s just one of the reasons we’ve been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hart...2023-10-2432 min
OUTdriveExciting Opportunities for a Clean FutureThe propane industry is changing and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has evolved and how PERC is helping to educate the people of rural America through a podcast, social media and digital marketing. Tune in to hear Tucker Perkins discuss how the propane industry has changed over the years and the exciting opportunities ahead for a cleaner future. Wh...2023-03-2044 minOUTdriveExciting Opportunities for a Clean FutureThe propane industry is changing and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has evolved and how PERC is helping to educate the people of rural America through a podcast, social media and digital marketing. Tune in to hear Tucker Perkins discuss how the propane industry has changed over the years and the exciting opportunities ahead for a cleaner future. Wh...2023-03-2044 min
OUTdriveTalking the Big GameIt’s almost that time of year again, when friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That’s right - it’s time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during the “Big Game,” from the average cost of a 30-second commercial spot to the top-rated ads of all time. Lace up your cleats and catch this Hail Mary of an episode full of fun facts and stats on America’s favorite live-TV event of the year. ...2023-02-0739 minOUTdriveTalking the Big GameIt’s almost that time of year again, when friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That’s right - it’s time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during the “Big Game,” from the average cost of a 30-second commercial spot to the top-rated ads of all time. Lace up your cleats and catch this Hail Mary of an episode full of fun facts and stats on America’s favorite live-TV event of the year. ...2023-02-0739 min
OUTdriveTrade Shows: Past, Present, and FutureThere is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back - and in a big way. Tune into this mini-episode for an update on the outdoor shooting sports industry, key tak...2023-01-3108 minOUTdriveTrade Shows: Past, Present, and FutureThere is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back - and in a big way. Tune into this mini-episode for an update on the outdoor shooting sports industry, key tak...2023-01-3108 min
OUTdriveCompany CultureCulture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel - or a “vibe” as the cool kids call it these days. At Callis, we walk the line between hard work and good fun. We have a group of the right people who really care. We strive to make smart decisions and accept that change is inevitable. And, we do all this to maintain our clients' trust. Check out this mini episo...2022-12-2710 minOUTdriveCompany CultureCulture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel - or a “vibe” as the cool kids call it these days. At Callis, we walk the line between hard work and good fun. We have a group of the right people who really care. We strive to make smart decisions and accept that change is inevitable. And, we do all this to maintain our clients' trust. Check out this mini episo...2022-12-2710 min
OUTdriveTalking Agency TrendsThe time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s episode “bite-size,” so you can make the most of your time during a busy week. In this episode, I’m joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. At Callis, we prioritize professional development and continuing education, w...2022-11-2921 minOUTdriveTalking Agency TrendsThe time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s episode “bite-size,” so you can make the most of your time during a busy week. In this episode, I’m joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. At Callis, we prioritize professional development and continuing education, w...2022-11-2921 min
OUTdriveA Business Approach to MarketingAt Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional. What you’ll learn: Darren’s rural...2022-10-2428 minOUTdriveA Business Approach to MarketingAt Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional. What you’ll learn: Darren’s rural...2022-10-2428 min
OUTdriveBenefits of Rural Community CollegesCommunity colleges offer accessible and affordable training and education to a diverse demographic of students. This brings value and economy to the rural communities in which they serve. In this episode, Cliff chats with Dr. Brent Bates, the president of State Fair Community College, to discuss how community colleges should be considered a solution and asset to community challenges and opportunities. What you’ll learn: Brent’s journey to education and the value of exploring career opportunities Why being president of State Fair Community College (SFCC) is Brent’s dream job and the vision he has for SFCC ...2022-10-1041 minOUTdriveBenefits of Rural Community CollegesCommunity colleges offer accessible and affordable training and education to a diverse demographic of students. This brings value and economy to the rural communities in which they serve. In this episode, Cliff chats with Dr. Brent Bates, the president of State Fair Community College, to discuss how community colleges should be considered a solution and asset to community challenges and opportunities. What you’ll learn: Brent’s journey to education and the value of exploring career opportunities Why being president of State Fair Community College (SFCC) is Brent’s dream job and the vision he has for SFCC ...2022-10-1041 min
OUTdriveGetting the Most Out of LifeSome people just know how to get the most out of life. They are constantly pursuing a new hobby or interest. They are involved in community boards and organizations. They are always in the know about the next big thing in town, most likely because they were part of the process to establish it. We often refer to them as movers and shakers, and our guest today is one of those people. In this episode, Cliff sits down with Dr. Doug Kiburz, a small-town orthopedic surgeon and true Renaissance Man. Tune into this episode to learn more a...2022-09-2641 minOUTdriveGetting the Most Out of LifeSome people just know how to get the most out of life. They are constantly pursuing a new hobby or interest. They are involved in community boards and organizations. They are always in the know about the next big thing in town, most likely because they were part of the process to establish it. We often refer to them as movers and shakers, and our guest today is one of those people. In this episode, Cliff sits down with Dr. Doug Kiburz, a small-town orthopedic surgeon and true Renaissance Man. Tune into this episode to learn more a...2022-09-2641 min
OUTdrivePursuing the Higher GoodLocal governments address issues that have an impact on nearly everyone who lives, works or plays within city limits. If you look around rural communities, you’ll see that many public servants are our neighbors, co-workers, and local business owners. Unlike federal lawmakers, these individuals actually have skin in the game. For today’s episode, Cliff sits down with Andrew Dawson, mayor of Sedalia, to discuss the opportunities, challenges, and projects that lie ahead for Sedalia and communities like it. Local governments address and balance the needs of both the city and its citizens. Tune into this episo...2022-09-1928 minOUTdrivePursuing the Higher GoodLocal governments address issues that have an impact on nearly everyone who lives, works or plays within city limits. If you look around rural communities, you’ll see that many public servants are our neighbors, co-workers, and local business owners. Unlike federal lawmakers, these individuals actually have skin in the game. For today’s episode, Cliff sits down with Andrew Dawson, mayor of Sedalia, to discuss the opportunities, challenges, and projects that lie ahead for Sedalia and communities like it. Local governments address and balance the needs of both the city and its citizens. Tune into this episo...2022-09-1928 min
OUTdriveCelebrating 35 Years2022 is a significant year for Callis & Associates - it’s our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and featured a past client or project from that year, as well. It’s been a challenge to churn out this content every week, but it’s also been a joy looking back on work and memories from the last three and a half decades and we have seen some great engagement from our fo...2022-09-0106 minOUTdriveCelebrating 35 Years2022 is a significant year for Callis & Associates - it’s our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and featured a past client or project from that year, as well. It’s been a challenge to churn out this content every week, but it’s also been a joy looking back on work and memories from the last three and a half decades and we have seen some great engagement from our fo...2022-09-0106 min
OUTdriveMarketing Missouri AgricultureWe believe some of the best agriculturists come from the state of Missouri; not just farmers and ranchers, but bee-keepers, winemakers, orchard owners, and many others, as well. The Missouri Grown program was established to share the stories and the farm-to-table experiences available across the state. As a farm kid turned Missouri Grown program manager, Taylor Tuttle has a passion for educating Missourians on all things agriculture, including the crops and value-added goods produced right here in our backyard. In this episode, Cliff chats with Taylor about the focus of Missouri Grown, where to find Missouri Grown products, and...2022-08-0928 minOUTdriveMarketing Missouri AgricultureWe believe some of the best agriculturists come from the state of Missouri; not just farmers and ranchers, but bee-keepers, winemakers, orchard owners, and many others, as well. The Missouri Grown program was established to share the stories and the farm-to-table experiences available across the state. As a farm kid turned Missouri Grown program manager, Taylor Tuttle has a passion for educating Missourians on all things agriculture, including the crops and value-added goods produced right here in our backyard. In this episode, Cliff chats with Taylor about the focus of Missouri Grown, where to find Missouri Grown products, and...2022-08-0928 min
OUTdriveServing Rural American CommunitiesWe are coming up on the best 11 days of the year - the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. In this episode, Cliff is joined by Family Center Farm and Home co-owner and regional director Blake Mills and marketing manager David Swearingen. When Family Center Farm and Home opened their Sedalia location, becoming a sponsor with the Missouri State Fair made all the sense in the world for their marketing efforts. Founded in 1965 by Blake’s grandfather, Family Center Farm & Hom...2022-07-1436 minOUTdriveServing Rural American CommunitiesWe are coming up on the best 11 days of the year - the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. In this episode, Cliff is joined by Family Center Farm and Home co-owner and regional director Blake Mills and marketing manager David Swearingen. When Family Center Farm and Home opened their Sedalia location, becoming a sponsor with the Missouri State Fair made all the sense in the world for their marketing efforts. Founded in 1965 by Blake’s grandfather, Family Center Farm & Hom...2022-07-1436 min
OUTdriveSeeing the Whole PictureWhat makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. Meg...2022-07-1230 minOUTdriveSeeing the Whole PictureWhat makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. Meg...2022-07-1230 min
OUTdrivePaws with a PurposeThey say a dog is a man’s best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need. In this episode of OUTdrive, Cliff sits down with Kyle Cory-Yaeggi, Operations Director, and Laura Erganian, Fund Development Coordinator, from Retrieving Freedom, Inc. Retrieving Freedom is a non-profit organization with a mission to change lives through the training and placement of service dogs for veterans with disabilities and children with aut...2022-06-2843 minOUTdrivePaws with a PurposeThey say a dog is a man’s best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need. In this episode of OUTdrive, Cliff sits down with Kyle Cory-Yaeggi, Operations Director, and Laura Erganian, Fund Development Coordinator, from Retrieving Freedom, Inc. Retrieving Freedom is a non-profit organization with a mission to change lives through the training and placement of service dogs for veterans with disabilities and children with aut...2022-06-2843 min
OUTdriveCreating a Big, Bold BrandWhen it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, business owner and branding strategist at Big Bold Brand, comes into play. In this episode, Karely offers up a paradigm shift and insightful perspective on how to approach branding as a way to define fundamental values and core messaging, and differentiate from competitors. Join Karley and Cliff as they take a deep dive into brand leadership, the strat...2022-06-0738 minOUTdriveCreating a Big, Bold BrandWhen it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, business owner and branding strategist at Big Bold Brand, comes into play. In this episode, Karely offers up a paradigm shift and insightful perspective on how to approach branding as a way to define fundamental values and core messaging, and differentiate from competitors. Join Karley and Cliff as they take a deep dive into brand leadership, the strat...2022-06-0738 min
OUTdriveThe Value of Continual LearningIn honor of Memorial Day and the extra-long weekend, Cliff is sharing a bite-sized podcast with some practical business advice. At Callis, Cliff’s team places an emphasis on education and professional development. One of the ways Callis accomplishes that is through involvement with the Agency Management Institute and by being part of a peer network. Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agenc...2022-05-3110 minOUTdriveThe Value of Continual LearningIn honor of Memorial Day and the extra-long weekend, Cliff is sharing a bite-sized podcast with some practical business advice. At Callis, Cliff’s team places an emphasis on education and professional development. One of the ways Callis accomplishes that is through involvement with the Agency Management Institute and by being part of a peer network. Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agenc...2022-05-3110 min
OUTdriveBringing Broadway to the BackwoodsArrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres. In this episode of OUTdrive, Cliff sits down with Quin Gresham of the theatre’s leadership team to hear all the ways the Lyceum has been drawing crowds for over half a century. Quin is the Producing Artistic Director at the historic Arrow Rock Lyceum Theatre. 2022 marks his 18th season in th...2022-05-2440 minOUTdriveBringing Broadway to the BackwoodsArrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres. In this episode of OUTdrive, Cliff sits down with Quin Gresham of the theatre’s leadership team to hear all the ways the Lyceum has been drawing crowds for over half a century. Quin is the Producing Artistic Director at the historic Arrow Rock Lyceum Theatre. 2022 marks his 18th season in th...2022-05-2440 min
OUTdriveUsing Multichannel MarketingWhile it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a multichannel approach to reach their goals and objectives. Aric is a sales manager at Zimmer Radio and Marketing Group, where he works with numerous local businesses to put together comprehensive marketing plans that bring a positive return on their investments. Aric has been a radio p...2022-05-1736 minOUTdriveUsing Multichannel MarketingWhile it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a multichannel approach to reach their goals and objectives. Aric is a sales manager at Zimmer Radio and Marketing Group, where he works with numerous local businesses to put together comprehensive marketing plans that bring a positive return on their investments. Aric has been a radio p...2022-05-1736 min
OUTdriveCelebrating the History of Family FarmingNow more than ever, people are invested in where their food comes from. Those who frequent local farmers’ markets have the luxury of knowing exactly where their food is grown and how it’s raised, and they have a chance to connect with the people who produce it. In this episode, Cliff had the chance to sit down with Bonita Riley and her daughter Taylor, members of the family behind Back Yonder Farms, to dive into the day-to-day of running a family farm and small business. Back Yonder Farms is a diversified farming operation in Cole Camp, Miss...2022-04-1933 minOUTdriveCelebrating the History of Family FarmingNow more than ever, people are invested in where their food comes from. Those who frequent local farmers’ markets have the luxury of knowing exactly where their food is grown and how it’s raised, and they have a chance to connect with the people who produce it. In this episode, Cliff had the chance to sit down with Bonita Riley and her daughter Taylor, members of the family behind Back Yonder Farms, to dive into the day-to-day of running a family farm and small business. Back Yonder Farms is a diversified farming operation in Cole Camp, Miss...2022-04-1933 min
OUTdriveConsistent and Quality BrandingThere is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet, resulting in a leaner product. In this episode of OUTdrive, Cliff sits down with the Whites to learn more about their business, passion for customer service, and commitment to consistent quality in both their product and their brand. In 2010, Brooke and Larry White purchased a plot of land and moved their cattle from Nebraska to...2022-04-1226 minOUTdriveConsistent and Quality BrandingThere is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet, resulting in a leaner product. In this episode of OUTdrive, Cliff sits down with the Whites to learn more about their business, passion for customer service, and commitment to consistent quality in both their product and their brand. In 2010, Brooke and Larry White purchased a plot of land and moved their cattle from Nebraska to...2022-04-1226 min
OUTdriveProviding Quality Health CareAccess to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. For this episode of OUTdrive, Cliff sat down with Dr. Stuart Braverman to discuss the ins and outs, challenges, and rewards of being a health care provider in rural America. Stu is a general surgeon in the private practice and is the Chief of Staff at Bothwell Regional Health Center in Sedalia, Missouri. He has been practicing medicine for over 20 years. Stu received his bachelor’s deg...2022-03-2930 minOUTdriveProviding Quality Health CareAccess to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. For this episode of OUTdrive, Cliff sat down with Dr. Stuart Braverman to discuss the ins and outs, challenges, and rewards of being a health care provider in rural America. Stu is a general surgeon in the private practice and is the Chief of Staff at Bothwell Regional Health Center in Sedalia, Missouri. He has been practicing medicine for over 20 years. Stu received his bachelor’s deg...2022-03-2930 min
OUTdriveThe Path Less TraveledSome of us chose our own paths in life. For others, the path is chosen for us. And if you’re Rob Hughes, the senior minister at Broadway Church in Sedalia, Missouri, the path will call you to ministry after years of working in a completely unrelated career field. In this episode of OUTdrive, Cliff sits down with Rob to talk about his unorthodox journey from the glitz of the West Coast film industry to a pulpit in the Midwest. Rob has been the lead pastor and head of staff for nine years, following a nine-year stint ser...2022-03-1445 minOUTdriveThe Path Less TraveledSome of us chose our own paths in life. For others, the path is chosen for us. And if you’re Rob Hughes, the senior minister at Broadway Church in Sedalia, Missouri, the path will call you to ministry after years of working in a completely unrelated career field. In this episode of OUTdrive, Cliff sits down with Rob to talk about his unorthodox journey from the glitz of the West Coast film industry to a pulpit in the Midwest. Rob has been the lead pastor and head of staff for nine years, following a nine-year stint ser...2022-03-1445 min
OUTdrivePropane: Resilient & Clean EnergyAlternative energy solutions are a major point of discussion these days. One solution that is often overlooked is propane. Propane is being used across all industries to meet the need for a resilient, cleaner, greener energy solution, and the need for remote power where it isn’t readily available. In this episode of OUTdrive, Cliff is joined by Joe Calhoun, the Director of Business Development for the Propane Education and Research Council (PERC), to discuss all the ways propane is powering rural America and beyond. Joe is the Director of Business Development for the Propane Education and Res...2022-03-0131 minOUTdrivePropane: Resilient & Clean EnergyAlternative energy solutions are a major point of discussion these days. One solution that is often overlooked is propane. Propane is being used across all industries to meet the need for a resilient, cleaner, greener energy solution, and the need for remote power where it isn’t readily available. In this episode of OUTdrive, Cliff is joined by Joe Calhoun, the Director of Business Development for the Propane Education and Research Council (PERC), to discuss all the ways propane is powering rural America and beyond. Joe is the Director of Business Development for the Propane Education and Res...2022-03-0131 min
OUTdriveBuying, Building, & Developing Real EstateEntrepreneurship has evolved over the years, but one thing is for certain, the American Dream is still alive and well for those who are willing to work for it. In this episode of OUTdrive, Cliff sits down with business owner Russell Childers to learn more about what it takes to be successful in real estate development. Russell is the president of RAC-JAC Properties Incorporated, which owns and manages numerous types of business and real estate ventures. He is the definition of self-made and has been doing business in Sedalia and the surrounding area for the last 44 years. A...2022-02-2230 minOUTdriveBuying, Building, & Developing Real EstateEntrepreneurship has evolved over the years, but one thing is for certain, the American Dream is still alive and well for those who are willing to work for it. In this episode of OUTdrive, Cliff sits down with business owner Russell Childers to learn more about what it takes to be successful in real estate development. Russell is the president of RAC-JAC Properties Incorporated, which owns and manages numerous types of business and real estate ventures. He is the definition of self-made and has been doing business in Sedalia and the surrounding area for the last 44 years. A...2022-02-2230 min
OUTdriveSpeaking to Your AudienceSports columnist Ben Frederickson returns to OUTdrive to chat about all things sports and writing. Ben shares his hot takes on Mizzou Basketball, the possible outcomes of the MLB lockout, and the Blue’s chances at another playoff run. Cliff and Ben also dive a little deeper into storytelling, such as creating content for several multimedia platforms, using personas to reach consumers, and developing an ongoing dialog with your audience. Ben, better known as the columnist behind “BenFred,” is a sportswriter for the St. Louis Post Dispatch. He graduated from Mizzou’s school of journalism and had reporting...2022-02-1540 minOUTdriveSpeaking to Your AudienceSports columnist Ben Frederickson returns to OUTdrive to chat about all things sports and writing. Ben shares his hot takes on Mizzou Basketball, the possible outcomes of the MLB lockout, and the Blue’s chances at another playoff run. Cliff and Ben also dive a little deeper into storytelling, such as creating content for several multimedia platforms, using personas to reach consumers, and developing an ongoing dialog with your audience. Ben, better known as the columnist behind “BenFred,” is a sportswriter for the St. Louis Post Dispatch. He graduated from Mizzou’s school of journalism and had reporting...2022-02-1540 min
OUTdriveMarketing the Lake of the OzarksThe Lake of the Ozarks flew under the radar for many years, and was considered a hidden gem for those that knew about it. That was until May 2020, when viral videos during the pandemic made headlines and popularity of the Netflix series Ozark brought attention from around the world to the mid-Missouri oasis. The media coverage drove hundreds of thousands of clicks to the Lake of the Ozarks website and had a huge impact on marketing. In this episode of OUTdrive, Cliff sat down with Eric Homan, the web administrator for the Lake of the Ozarks Convention and Visitors Bureau...2022-02-0838 minOUTdriveMarketing the Lake of the OzarksThe Lake of the Ozarks flew under the radar for many years, and was considered a hidden gem for those that knew about it. That was until May 2020, when viral videos during the pandemic made headlines and popularity of the Netflix series Ozark brought attention from around the world to the mid-Missouri oasis. The media coverage drove hundreds of thousands of clicks to the Lake of the Ozarks website and had a huge impact on marketing. In this episode of OUTdrive, Cliff sat down with Eric Homan, the web administrator for the Lake of the Ozarks Convention and Visitors Bureau...2022-02-0838 min
OUTdriveThe Benefit of Community ProgramsIt’s often said “it takes a village” to raise a child, and Cliff’s guest in this episode of OUTdrive believes that to be true. Gary Beckman is the Executive Director of the Boys and Girls Club of West Central Missouri. He outlines the importance of programs and activities available to school age children through the Boys and Girls Club, especially in rural American communities. Gary has nearly 30 years of experience working with Boys and Girls Club and community members of rural areas across the Midwest. Gary entered the position of Executive Director in 2017 after spending the firs...2022-02-0137 min
OUTdriveProducing a PodcastHave you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI. After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn’t always easy and it’s still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how t...2022-01-2517 minOUTdriveProducing a PodcastHave you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI. After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn’t always easy and it’s still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how t...2022-01-2517 min
OUTdriveCreating Content | Podcasts, Social Media and MoreWhen it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels. In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages an...2022-01-1446 minOUTdriveCreating Content | Podcasts, Social Media and MoreWhen it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels. In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages an...2022-01-1446 min
OUTdriveMissouri Soy Fuels AmericaThe Missouri Department of Agriculture announced the results of an economic contribution study that showed a contribution of nearly $94 billion to the economy and more than one in every 10 jobs is supported by agriculture. Crop production, which includes grains and oil seeds, ranked first in value of sales and Missouri soybean farmers contribute to that category. Not only are soybeans the number one exported crop in Missouri, they are also the number exported row crop in the United States. In this episode, Cliff sits down with Casey Wasser, the Chief Operating Officer at Missouri Soy, to discuss the legislation...2022-01-0537 min
OUTdriveMeeting the Demand for Pet Care in AmericaAn ASPCA survey revealed that nearly 23 million Americans welcomed a pet during the height of the pandemic in 2020 - aptly referred to as “pandemic puppies.” And, according to a study by the American Veterinary Medical Association, a majority (75%-85%) of pet owners think of their pets as family. Pair those statistics together and you have a huge market of pet owners returning to work with no one to care for their beloved pets while they are away. In today’s episode of OUTdrive, Cliff visits with Collin Funkhouser, who turned his dog walking side gig into a booming pet care b...2022-01-0437 min
OUTdriveYear In ReviewEveryone is just a few short days away from turning the page to 2022. Callis had another great year in 2021, in large part because their clients saw success and growth. In this episode of OUTdrive, Cliff is taking a drive down memory lane. Callis had a number of exciting projects and notable events this year and Cliff revisits some of the stops they’ve made along the way. Tune in to this episode as Cliff reflects, month by month, on some of our top moments from 2021. And, come back after the new year as Cliff sits down with his...2021-12-2820 minOUTdriveYear In ReviewEveryone is just a few short days away from turning the page to 2022. Callis had another great year in 2021, in large part because their clients saw success and growth. In this episode of OUTdrive, Cliff is taking a drive down memory lane. Callis had a number of exciting projects and notable events this year and Cliff revisits some of the stops they’ve made along the way. Tune in to this episode as Cliff reflects, month by month, on some of our top moments from 2021. And, come back after the new year as Cliff sits down with his...2021-12-2820 min
OUTdriveAutomotive Insights | From Motown to Rural AmericaOften referred to as The Automotive Capital of the World and Motor City (Motown), Detroit, Michigan is home to General Motors (GM) headquarters. GM led global annual vehicle sales for 77 consecutive years from 1931 through 2007, and is still among the world's largest automakers by vehicle unit sales. It was at this multi-billion dollar company that our guest spent the first 20 years of his career immersed in the world of cars and marketing. In this episode of OUTdrive, Cliff sits down with automotive marketer Karl Kramer to discuss industry trends, dealership positioning, and consumer buying habits. Karl is the C...2021-12-2029 min
OUTdriveGetting StartedEveryone starts somewhere. For those who are well into their career, that statement might take you back to your humble beginnings. For some taking the first steps in their career, like the guest in this episode, they are right in the middle of that somewhere. In this episode of OUTdrive, Cliff had the chance to sit down with a young man attacking the sales world armed with a sport coat and ambition. Jack Kempton is a licensed insurance agent for Country Financial in Kansas City. Although he has only been in his current role for a few m...2021-12-0636 minOUTdriveGetting StartedEveryone starts somewhere. For those who are well into their career, that statement might take you back to your humble beginnings. For some taking the first steps in their career, like the guest in this episode, they are right in the middle of that somewhere. In this episode of OUTdrive, Cliff had the chance to sit down with a young man attacking the sales world armed with a sport coat and ambition. Jack Kempton is a licensed insurance agent for Country Financial in Kansas City. Although he has only been in his current role for a few m...2021-12-0636 min
OUTdriveHappy ThanksgivingEvery year, Thanksgiving is a time to express your gratitude and count your blessings. This year, it has been extra special as people gather once again and families reunite after spending previous holidays apart. In this episode of OUTdrive, Cliff takes a break from the typical podcast conversations to give thanks - for his family, for his clients, for the lifestyle he enjoys in rural America, and so much more. Tune in to this episode to join Cliff in gratitude, and check back in next week as he sits down with the next guest to talk marketing i...2021-11-3006 minOUTdriveHappy ThanksgivingEvery year, Thanksgiving is a time to express your gratitude and count your blessings. This year, it has been extra special as people gather once again and families reunite after spending previous holidays apart. In this episode of OUTdrive, Cliff takes a break from the typical podcast conversations to give thanks - for his family, for his clients, for the lifestyle he enjoys in rural America, and so much more. Tune in to this episode to join Cliff in gratitude, and check back in next week as he sits down with the next guest to talk marketing i...2021-11-3006 min
OUTdriveFinding Your Niche in the MarketIn today’s marketplace, it pays to specialize. Customers aren’t as much looking for generalists; they want specialists to fit their needs, especially when it comes to insurance, retirement and benefits packages. In this episode of OUTdrive, Cliff sits down with Brendan Hurley, who has found his stride in the insurance industry by asking the right questions and immersing himself in the community. But, according to Brendan, the real key to landing prospective clients comes down to perseverance and grit. Brendan is in his sixth year as a consultant at Assured Partners, specializing in employee benefits and r...2021-11-1640 minOUTdriveFinding Your Niche in the MarketIn today’s marketplace, it pays to specialize. Customers aren’t as much looking for generalists; they want specialists to fit their needs, especially when it comes to insurance, retirement and benefits packages. In this episode of OUTdrive, Cliff sits down with Brendan Hurley, who has found his stride in the insurance industry by asking the right questions and immersing himself in the community. But, according to Brendan, the real key to landing prospective clients comes down to perseverance and grit. Brendan is in his sixth year as a consultant at Assured Partners, specializing in employee benefits and r...2021-11-1640 min
OUTdriveShop Talk: Agencies, Brands & the Digital FrontAs America moves toward a post-pandemic world, hybrid workplaces, Zoom meetings, and social selling are here to stay. Whether you have embraced the transition to a more digital mindset or not, your customers have, and your brand needs to meet them where they are. For this episode of OUTdrive, Cliff sits down with Randy Herbertson, an agency owner and an established thought leader in digital and innovative marketing. Randy is a recognized brand strategist and creative director with over 25 years experience in marketing and innovation. He is also a business entrepreneur and founder of The Visual Brand (T...2021-10-1944 minOUTdriveShop Talk: Agencies, Brands & the Digital FrontAs America moves toward a post-pandemic world, hybrid workplaces, Zoom meetings, and social selling are here to stay. Whether you have embraced the transition to a more digital mindset or not, your customers have, and your brand needs to meet them where they are. For this episode of OUTdrive, Cliff sits down with Randy Herbertson, an agency owner and an established thought leader in digital and innovative marketing. Randy is a recognized brand strategist and creative director with over 25 years experience in marketing and innovation. He is also a business entrepreneur and founder of The Visual Brand (T...2021-10-1944 min
OUTdriveHitting Your TargetWhen it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode of OUTdrive, Cliff sits down with global marketing executive Chuck Wahr to find out what strategies companies, big and small, can use to hit their mark.. Chuck is formerly the Global Vice President of Sales and Marketing at Trijicon, a manufacturer of optics for firearms. Chuck’s succe...2021-09-2833 minOUTdriveHitting Your TargetWhen it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode of OUTdrive, Cliff sits down with global marketing executive Chuck Wahr to find out what strategies companies, big and small, can use to hit their mark.. Chuck is formerly the Global Vice President of Sales and Marketing at Trijicon, a manufacturer of optics for firearms. Chuck’s succe...2021-09-2833 min
OUTdriveInnovation in the Mobile Power Industry, with Chuck JustusClean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation in the mobile power industry and strategically filling gaps in the marketplace. Chuck has always been interested in mechanical and electrical engineering and gained experience with Fabick Power Systems, where he played a vital role in implementing large-scale power systems. During his time with the company, he recognized a need fo...2021-06-0142 minOUTdriveInnovation in the Mobile Power Industry, with Chuck JustusClean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation in the mobile power industry and strategically filling gaps in the marketplace. Chuck has always been interested in mechanical and electrical engineering and gained experience with Fabick Power Systems, where he played a vital role in implementing large-scale power systems. During his time with the company, he recognized a need fo...2021-06-0142 min
OUTdrivePsychology of Ag Sales | Learning How to Close the Deal, with Greg MartinelliBecoming a successful sales professional is a challenge that requires extensive knowledge, a unique skill set and a drive to succeed. In this episode of OUTdrive, Cliff visits with Greg Martinelli about the psychology of sales and learning how to close the deal. Greg has spent the last 28 years as a leader in agricultural sales and is the founder of Ag Sales Professionals. Working out in the field, Greg learned the importance of understanding the personality of others and leveraging this knowledge to effectively sell. Along the way, he recognized the need for industry training. He gathered...2021-05-2442 minOUTdrivePsychology of Ag Sales | Learning How to Close the Deal, with Greg MartinelliBecoming a successful sales professional is a challenge that requires extensive knowledge, a unique skill set and a drive to succeed. In this episode of OUTdrive, Cliff visits with Greg Martinelli about the psychology of sales and learning how to close the deal. Greg has spent the last 28 years as a leader in agricultural sales and is the founder of Ag Sales Professionals. Working out in the field, Greg learned the importance of understanding the personality of others and leveraging this knowledge to effectively sell. Along the way, he recognized the need for industry training. He gathered...2021-05-2442 min
OUTdriveEffective Video Marketing | Reaching Audiences Through Visual Storytelling, with T.J. Kilian Video marketing is one of the most effective ways to connect with audiences in today’s digital world. It enables companies to connect with viewers through powerful storytelling. In this episode of OUTdrive, Cliff visits with T.J. Kilian about effective video marketing. T.J. is the founder, president and executive producer of KJO Media, a full service video production company. T.J. discovered his passion for visual storytelling in high school, when he was moved by the journalism coverage of the Gulf War. He earned a bachelor of science degree in broadcast journalism from the Un...2021-05-1740 minOUTdriveEffective Video Marketing | Reaching Audiences Through Visual Storytelling, with T.J. Kilian Video marketing is one of the most effective ways to connect with audiences in today’s digital world. It enables companies to connect with viewers through powerful storytelling. In this episode of OUTdrive, Cliff visits with T.J. Kilian about effective video marketing. T.J. is the founder, president and executive producer of KJO Media, a full service video production company. T.J. discovered his passion for visual storytelling in high school, when he was moved by the journalism coverage of the Gulf War. He earned a bachelor of science degree in broadcast journalism from the Un...2021-05-1740 min
OUTdriveYou Never Know | Managing the Sales Funnel and Strategic PlanningIn this episode of OUTdrive, Cliff discusses effectively managing the sales funnel and strategic planning in a quick solocast. With the business environment ever changing, you never know what can happen, meaning it’s more important than ever to remain open to new ideas and plan for the future. Listen in as Cliff shares insights into recognizing and effectively managing opportunities, nurturing relationships, strategic planning and tools you can implement to help your business achieve sustainable growth. What you'll learn: Insights into the changing business landscape and the importance of remaining informed and aware Effectively managing th...2021-04-0510 minOUTdriveYou Never Know | Managing the Sales Funnel and Strategic PlanningIn this episode of OUTdrive, Cliff discusses effectively managing the sales funnel and strategic planning in a quick solocast. With the business environment ever changing, you never know what can happen, meaning it’s more important than ever to remain open to new ideas and plan for the future. Listen in as Cliff shares insights into recognizing and effectively managing opportunities, nurturing relationships, strategic planning and tools you can implement to help your business achieve sustainable growth. What you'll learn: Insights into the changing business landscape and the importance of remaining informed and aware Effectively managing th...2021-04-0510 min
OUTdriveThe Art of Storytelling, with Dana KelchnerDana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency. An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public...2021-02-1529 minOUTdriveThe Art of Storytelling, with Dana KelchnerDana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency. An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public...2021-02-1529 min
OUTdriveOpportunities of the Fall Season | Connecting with Rural Audiences, Messages of Gratitude and MoreIn this episode of OUTdrive, Cliff discusses the unique opportunities of the fall season in a quick solocast. As the days grow shorter and nights grow colder, our farmers are hard at work harvesting their crops to provide for their families and communities. This time presents unique challenges but also opportunities to reach and connect with rural audiences. Listen in as Cliff shares insights into the unique opportunities of the fall season and how to reach your audiences in meaningful ways. What you’ll learn: Unique strategies to connect with rural audiences during a busy time of...2020-10-3008 minOUTdriveOpportunities of the Fall Season | Connecting with Rural Audiences, Messages of Gratitude and MoreIn this episode of OUTdrive, Cliff discusses the unique opportunities of the fall season in a quick solocast. As the days grow shorter and nights grow colder, our farmers are hard at work harvesting their crops to provide for their families and communities. This time presents unique challenges but also opportunities to reach and connect with rural audiences. Listen in as Cliff shares insights into the unique opportunities of the fall season and how to reach your audiences in meaningful ways. What you’ll learn: Unique strategies to connect with rural audiences during a busy time of...2020-10-3008 min
OUTdriveDigital Marketing in Rural America | Emerging Marketing Technologies, with Kyle MeekKyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes. A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and experience allowed him to take on many roles, including website development and optimization, digital ad strategy, SEO strategy and implementation and data analysis. He received his bachelor’s degree from the University of Central Missouri, majoring in Gr...2020-09-1136 minOUTdriveDigital Marketing in Rural America | Emerging Marketing Technologies, with Kyle MeekKyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes. A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and experience allowed him to take on many roles, including website development and optimization, digital ad strategy, SEO strategy and implementation and data analysis. He received his bachelor’s degree from the University of Central Missouri, majoring in Gr...2020-09-1136 min
OUTdriveStaying the Course | Forward Progress Through Challenging TimesIn this episode of OUTdrive, Cliff discusses the power of staying the course in a quick solocast. At Callis, we believe that our country, our economy and our citizens are too strong to let anything stand in the way of our future, so we’re staying the course, and we encourage you to as well. Listen in, as Cliff shares personal and professional strategies that you can implement to effectively manage and grow your business. Strategies that Callis has implemented to stay the course through past and present challenges Examples of staying ahead of trends to maintain a co...2020-08-0307 minOUTdriveStaying the Course | Forward Progress Through Challenging TimesIn this episode of OUTdrive, Cliff discusses the power of staying the course in a quick solocast. At Callis, we believe that our country, our economy and our citizens are too strong to let anything stand in the way of our future, so we’re staying the course, and we encourage you to as well. Listen in, as Cliff shares personal and professional strategies that you can implement to effectively manage and grow your business. Strategies that Callis has implemented to stay the course through past and present challenges Examples of staying ahead of trends to maintain a co...2020-08-0307 min
OUTdriveWhere Do We Grow? A Look Beyond COVID-19 in Marketing to Rural AmericaWe’re all looking to the future and anxious for life to get back to normal. In this OUTdrive episode, Cliff discusses the unique phases of the pandemic from a marketing perspective in an intriguing solocast. He shares strategies that your brand can implement to drive your business growth as the market recovers and we transition to new normal. Cliff shares insight into how companies have been affected in the midwest and specific marketing strategies brands can implement to connect with audiences and provide valuable content during these transitional times. What you’ll learn: The thr...2020-06-0812 minOUTdriveWhere Do We Grow? A Look Beyond COVID-19 in Marketing to Rural AmericaWe’re all looking to the future and anxious for life to get back to normal. In this OUTdrive episode, Cliff discusses the unique phases of the pandemic from a marketing perspective in an intriguing solocast. He shares strategies that your brand can implement to drive your business growth as the market recovers and we transition to new normal. Cliff shares insight into how companies have been affected in the midwest and specific marketing strategies brands can implement to connect with audiences and provide valuable content during these transitional times. What you’ll learn: The thr...2020-06-0812 min
OUTdriveThe Callis Story, a Rural America Marketing Niche and the Evolution of OUTdriveOUTdrive shares actionable marketing insights you can apply to help you reach, connect and convert rural American consumers. In the first episode, Cliff Callis, owner and President of Callis, puts the pedal to the metal sharing the story of the evolution of OUTdrive and how it came to be, a brief history of Callis as an agency and some of his favorite nuggets of wisdom. Cliff founded Callis Advertising in 1987 in his hometown of Sedalia, Missouri. Recognizing a need for a strong advertising agency in the community, Cliff set out to utilize his experience in retail, merchandising a...2020-05-1910 minOUTdriveThe Callis Story, a Rural America Marketing Niche and the Evolution of OUTdriveOUTdrive shares actionable marketing insights you can apply to help you reach, connect and convert rural American consumers. In the first episode, Cliff Callis, owner and President of Callis, puts the pedal to the metal sharing the story of the evolution of OUTdrive and how it came to be, a brief history of Callis as an agency and some of his favorite nuggets of wisdom. Cliff founded Callis Advertising in 1987 in his hometown of Sedalia, Missouri. Recognizing a need for a strong advertising agency in the community, Cliff set out to utilize his experience in retail, merchandising a...2020-05-1910 min