Shows
Marketing B2B TechnologyMastering Social Media in B2B – Emily Thompson – CoScheduleEmily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content.
She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success.
Emily also highlights how CoSchedule’s AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform.
About CoSched...
2025-11-0429 min
Actionable Marketing Podcast[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoScheduleCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes to content m...
2022-04-1931 minActionable Marketing Podcast[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously AwesomeCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you t...
2022-04-1236 minActionable Marketing Podcast[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of AhrefsCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true. Your success has everything to do with the value a...
2022-04-0526 min
Some Good Content3 Good Content Plays with CoSchedule's Ben SailerOn this episode, we chat with CoSchedule's Ben Sailer. Ben has been leading CoSchedule's content and marketing efforts for the last 7 years. Here, he shares the most effective content plays that have been working over the last year or so.
2022-04-0133 minActionable Marketing Podcast[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir EyalCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our b...
2022-03-2929 minActionable Marketing Podcast[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.ioCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Tec...
2022-03-2224 minActionable Marketing Podcast[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express WritersCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your...
2022-03-1529 minActionable Marketing Podcast[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDorkCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before. Today, we’re talking to Noah Kagan, the...
2022-03-0821 minActionable Marketing Podcast[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToroCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO? Today, we’...
2022-03-0131 minActionable Marketing Podcast[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoScheduleCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn. Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read the blog...
2022-02-1536 min
Actionable Marketing PodcastAMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIAThe landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success. Today’s guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS). Some of the highlights of the show include: Past, Present, and Future: SEO and SaaS marketing trends and tactics Where are things at right now? Not multi-dimensional or com...
2022-01-1837 min
The Established Podcast#0069 - Alumni Spotlight with CoSchedule, Kamana Health, Proov, and Peanut ButterOn this episode of the Startup of the Year Podcast, Frank Gruber, Co-Founder and Co-CEO of Established and Co-Founder of Established Ventures, introduces an Alumni Spotlight Panel discussion from our 2020 Summit. The alumni panel included Dave Dworschak, who is the co-founder of Kamana (https://www.kamanahealth.com/), which was a 2019 Top 100 finalist and was an Established Ventures Portfolio company until they were acquired in 2020. We also hear from Amy Beckley, who is the Founder and CEO of Proov (https://proovtest.com/), and was a Top 100 finalist. The panel also included our old friend...
2021-10-0851 min
Actionable Marketing PodcastAMP 249: Demystifying Marketing Automation and Making It Work for You With Jeremiah Utecht From CoScheduleWhat does email automation look like, how does it work, and what are its benefits? Discover how to grow, scale, and mature by owning and not making the same mistakes. Today’s guest is Jeremiah Utecht, Lead on Marketing Automation and Business Intelligence at CoSchedule. He takes the mystery out of marketing automation and makes it work. Some of the highlights of the show include: Jeremiah’s Role: Build, maintain, and refine CoSchedule’s email marketing CoSchedule’s Mission: Send the right email to the right person at the right time Happy Anniversa...
2021-08-2436 min
Actionable Marketing PodcastAMP 247: How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli SchwartzMarketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients. Today’s guest is Eli Schwartz, a consultant and growth advisor. Also, he is the author of Product-Led SEO, a new book that describes how to communicate the value of SEO and think strategically and philosophically about SEO to be successful. Some of the highlights of the show include: What motivated Eli to write the book? Explain to leaders how to do SEO sensibly Sweet Spot: Sta...
2021-08-1035 min
Actionable Marketing PodcastAMP 245: Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From SalesmsgGreat content doesn't happen by accident. It's usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and implementing content creation processes can be challenging. Today’s guest is Justin Zimmerman from Salesmsg. Justin talks about how marketing teams can develop and implement editorial workflows and content creation processes to create better content. Some of the highlights of the show include: Creative Control: Why marketers should create editorial workflows for content Four Cs: Collaboration, connection, creative control, and compensation Flow State: Focus on the pro...
2021-07-2740 min
Actionable Marketing PodcastAMP 244: Unlocking the Power of Personal Video With David Jay From Warm WelcomeDo you believe in the power of personal video in video outreach or do you remain skeptical? If a pitch for something isn’t interesting on its own, how will a video that takes longer to watch than reading a simple email grab your attention and sway your opinion? Today’s guest is David Jay, founder of Warm Welcome, a personal video platform. Discover the value of video, how video can be used, and its full potential by making business communication that scales and creates personal conversations and human connections. Some of the highl...
2021-07-2032 min
Actionable Marketing PodcastAMP 243: How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamousAudience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better. Today’s guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an influencer within a given niche. Some of the highlights of...
2021-07-1330 min
Actionable Marketing PodcastAMP 242: Podcast Content Repurposing Mistakes to Avoid (and How to Repurpose the Right Way) With Holly Pels From CastedIf you have a podcast, are you repurposing your content assets across other channels and formats? If not, then you are missing out on opportunities to reach potential listeners and customers. Today’s guest is Holly Pels, Vice President of Marketing at Casted – a podcast platform for B2B marketers. Holly talks about how and why marketers should turn their podcast into a content creation engine to drive return on investment (ROI). Some of the highlights of the show include: How and why marketers shouldn’t struggle to make the most of their as...
2021-07-0625 min
Actionable Marketing PodcastAMP 241: How to Make Maximum Impact With Minimal Budget Through The Power of Press Releases With Mickie Kennedy From eReleasesOld school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to land press coverage and influencer relationships that build brand awareness and establish companies as the authority in their niche. Today’s guest is Mickie Kennedy from eReleases, a press release distribution company. Mickie discusses how to get press releases right to get coverage from even the biggest media outlets. Some of the highlights of the show include: Why have press releases as par...
2021-06-2937 min
Actionable Marketing PodcastAMP 240: Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From NextivaBrands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content falls flat and does not perform. The content doesn’t build business or drive results, rankings, or traffic. Is it time to prioritize quality over quantity? Today’s guest is Gaetano DiNardi from Nextiva, a Voice over Internet Protocol (VoIP) software company. Gaetano talks about what can go wrong from publishing too much content without a strategy. He discusses how to balance content quality with content quantity base...
2021-06-2250 min
Actionable Marketing PodcastAMP 239: How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios ConsultingThe marketing industry is full of talented people who come from all kinds of educational and professional backgrounds. If you want to get into the industry, but you don’t have a directly relevant college degree or previous work experience, how do you break into marketing to succeed? Today’s guest is Melissa Berrios from Melissa Berrios Consulting and Virtualmente Libre, where she helps consult six- and seven-figure entrepreneurs on how to grow their brands and audiences. Before being a marketing consultant, Melissa spent 13 years as a project engineer. Some of the highlights of th...
2021-06-1526 min
Actionable Marketing PodcastAMP 238: Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years AheadTraditional public relations (PR) is still one of the most powerful and cost-effective tactics that brands use to get attention and build a business. It may not be the latest and greatest shiny object to chase after, but it is a proven and time-tested option. Today’s guest is Megan Bennett, CEO of Light Years Ahead. She focuses on managing clients and exceeding their expectations. Megan has helped all kinds of clients get press coverage and measure effectiveness connected to sales and revenue. Some of the highlights of the show include: Why do...
2021-06-0836 min
Actionable Marketing PodcastAMP 237: How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally ProlificHow can marketers leverage social media to influence search engine optimization (SEO) and boost their content? Social media does and does not influence organic search performance for content. Today’s guest is Dmitry Dragilev is a public relations (PR) and SEO expert from Criminally Prolific. Dmitry talks about what he knows based on what Google does, what works in the industry, and what works for himself and his clients. He describes how to leverage social media to drive short- and long-term SEO gains and amplify your content through channels. Some of the highlights of t...
2021-06-0137 min
Actionable Marketing PodcastAMP 236: How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side UpAre you frustrated being on an in-house marketing team working with external agencies? And vice versa? Client and agency relationships can turn sour for several different reasons, such as unreasonable expectations, misaligned objectives, overselling capabilities, or poor communication of needs. Today’s guest is Tyler Elliston, founder of Right Side Up. Tyler talks about how his company is structured to set up client relationships for mutual success using basic philosophical and strategic approaches. Actual measures and practical guidance can prevent and avoid problems from starting in the first place. Some of the highlights of t...
2021-05-2528 min
Actionable Marketing PodcastAMP 235: How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi VaughnDiversity, equity, and inclusion, or the ‘DEI’ initiatives, have received increased attention for a wide variety of reasons. How and why should marketing leaders and teams implement effective DEI programs and strategies? The consequences for not understanding what DEI means does matter. Today’s guest is Jimi Vaughn, a DEI consultant and expert. He talks about making a case for DEI by aiming for both the head and the heart of organizations’ decision makers and internal stakeholders. Some of the highlights of the show include: DEI: Diversity is state of things; Equity is fair t...
2021-05-1839 min
Actionable Marketing PodcastAMP 234: How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile SherpasHow can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes. Today’s guest is Andrea Fryrear from AgileSherpas, an agile marketing consultancy. Andrea talks about how companies can leverage limited resources the right way by having a plan and path to follow and drive outsized outcomes. Some of the highlights of the show include: What is agile marketing? Focus on ideal customers to get value to them faster Key Benefits: Customer centricity and niche down for market sha...
2021-05-1126 min
Actionable Marketing PodcastAMP 233: What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoScheduleAre you a hiring manager responsible for building a marketing team? An internship program should not be an afterthought. Take the time to select candidates and support interns effectively to be productive team members and get a good start on their career. Today’s guest is Owen Piehl, CoSchedule intern, who shares insights about how to get an internship for a specific role with limited experience. Owen talks about what college students and hiring managers need to know to make marketing internships successful. Some of the highlights of the show include: Why CoS...
2021-05-0436 min
Actionable Marketing PodcastAMP 232: Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From Kemper LesnikData and thought leadership are two things that work better together, especially in public relations and content marketing. Today’s guest is Amy Littleton, Executive Vice President of Public Relations and Content at KemperLesnik. Amy talks about how to make thought leadership more accurate and authoritative to land massive PR wins. She knows what it takes to use data-backed insights to tell stories that earn media attention. Some of the highlights of the show include: Thought Leadership: Common reasons it fails and doesn’t produce results Good and Bad News: Search for and f...
2021-04-2729 min
Actionable Marketing PodcastAMP 231: Making Marketing Radically Ethical and Growing Your Business the Right Way With Robin Cangie From The Empowered FreelancerHow ethical is your marketing practice? Imagine describing your job to your best non-marketing friend. What’s your response if they think your work is ethically gray or morally suspect? Today’s guest is Robin Cangie from The Empowered Freelancer. Robin talks about how to do work that’s radically effective and ethical, where marketers avoid ethical shortcuts by focusing on work that is genuinely helpful for leads, prospects, and customers. Some of the highlights of the show include: The Empowered Freelancer: Real, raw talk about being self-employed Radically Ethical Marketing: Honesty, transpar...
2021-04-2034 min
Actionable Marketing PodcastAMP 230: Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeXAs a marketer, do you need to create content that applies insights derived from data and research? If so, pay attention to the right data and apply it the right way to produce the most effective work possible. Today’s guest is Anastasia Leng from CreativeX. She talks about where marketers get misled with data and how to merge data and creativity to create content that connects with customers. Some of the highlights of the show include: Data-backed Content: Objective way to understand what’s in each content piece Performance: After putting piece...
2021-04-1336 min
Actionable Marketing PodcastAMP 229: Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and CodelessToo often, content marketing strategies follow one of two paths: Keyword driven or driven based on what the writer thinks makes an interesting topic. The path to success is somewhere in between those two strategies. Today’s guest is Brad Smith from Wordable, Codeless, and uSERP. He talks about how to create data-backed and ROI-driven content strategies that blend both approaches for maximum results. Some of the highlights of the show include: Problems: Search Engine Results Pages (SERPs) are incredibly competitive Affiliate Space: 70% of revenue comes from two or three keywords Temporary Appr...
2021-04-0636 min
The Content Cocktail HourPodcast Inception with Ben Sailer of CoSchedule
0:00 Intro 1:50 Conversation with Ben 5:00 Marketing in North Dakota 12:15 Why podcast 23:00 Opportunities for conversations 26:15 Streamlining podcast production 30:10 Consistent format and theme 32:40 Preparing for interviews 36:00 Podcast aha moments 44:30 Outro Get our newsletter and sign up to be on our waitlist!Ben: |Twitter | Actionable Marketing Podcast | CoScheduleFollow Fathom:| Website | Blog | Twitter | LinkedIn
2021-04-0200 min
Actionable Marketing PodcastAMP 228: How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoScheduleCoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has the core content calendar gone through a lot of changes, but so has the company. Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule, which now offers multiple different product lines under one brand name. Nathan explains how CoSchedule made pivots and tackled some risks and challenges. His advice will help you navigate from being one company that makes one product and expand to one co...
2021-03-3032 min
Actionable Marketing PodcastAMP 227: What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The JuiceWhy are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results that they produce. Also, content promotion with traditional channels is harder to do. Today’s guest is Jonathan Gandolf from The Juice. He talks about a better way for content marketers to produce and distribute value. Curation is actually more powerful than creation. Some of the highlights of the show include: The Juice: A startup that aspires to be the Spotify of B2B...
2021-03-2337 min
Actionable Marketing PodcastAMP 226: How AI Will Make Content Marketing Better (And Why a Robot Probably Won't Steal Your Job) With Jeff Coyle From MarketMuseGenerative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There's been a lot of talk about whether or not robots will take over content marketers’ jobs. Probably not, as long as they’re doing quality work. Machines like a degree of certainty. Today’s guest is Jeff Coyle, co-founder and chief strategy officer at MarketMuse, an AI-driven content planning and strategy platform. He knows how AI is and will affect content marketing by making our jobs easier and our work better. What do content marketers need to know to pre...
2021-03-1641 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.79: Increasing Product Signups by 30% (w/ Ben Sailer, CoSchedule)In this episode of Metrics & Chill, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule refocused their content strategy on driving trials and product signups, instead of just traffic.
2021-03-1224 min
Actionable Marketing PodcastAMP 225: How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good ContentSome marketers have side hustles to learn new skills, explore their passion projects, and make a little extra cash. Are you a marketer struggling to overcome challenges to be successful outside of your day job? Today’s guest is John Bonini of Databox, a business analytics platform, and his side hustle, Some Good Content, a subscription-based marketing education product. John offers advice on how to find balance and avoid burnout with content marketing. Some of the highlights of the show include: Why start a side hustle? Two reasons: Passionate about a specific sub...
2021-03-0937 min
Actionable Marketing PodcastAMP 224: How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From CerosWhen you’re in a leadership position, sometimes it’s hard to know who to ask or where to look when you need answers to questions and solutions to problems—especially because others expect you to have all the answers and solutions. Today’s guest is Simon Berg, CEO at Ceros, an experiential content creation platform that empowers marketers and designers to create engaging, interactive, and immersive content experiences. Simon talks about what to do when forced to use your own critical-thinking and problem-solving skills instead of a paint-by-numbers playbook. Creativity matters! Some of the hi...
2021-03-0237 min
Actionable Marketing PodcastAMP 223: Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.ioData problems are probably lurking somewhere inside of your marketing stack. Don’t freak out, just yet. Most analytics packages and marketing software services that deal with data have some gaps or inaccuracies. Today’s guest is Dan McGaw, CEO and founder of McGaw.io, a marketing technology and marketing analytics consulting company. Dan talks about how to make better marketing decisions—identify and fix deeper issues to avoid data disasters. He explains everything you need to know to keep your data clean and metrics moving. Some of the highlights of the show include...
2021-02-2324 min
Actionable Marketing PodcastAMP 222: How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoScheduleHow does design happen, and how do designers and marketers collaborate? As a common courtesy, provide details to get more work done better and faster. CoSchedule is consistently committed to quality design and creative output. Today’s guest is Tim Walker, visual designer at CoSchedule. Tim talks about how he infuses brand with individual style that is distinctly CoSchedule. Discover how to replicate CoSchedule’s processes and philosophies. Some of the highlights of the show include: Onboarding: Intimidating, exciting, and challenging to integrate individual style Standards and Guidelines: Set and define them to ha...
2021-02-1627 min
Actionable Marketing PodcastAMP 221: How to Create Content That's Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci MediaIn a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. Consciously focus on your customers by creating content that serves their needs and beats the competition. Today’s guest is Shondell Varcianna from Varci Media, a content writing company for financial institutions, about how to get to know your audience. She shares effective and easy-to-follow advice to improve audience research without extra time and resources. Some of the highlights of the show inclu...
2021-02-0926 min
Actionable Marketing PodcastAMP 220: How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security SolutionsHigh-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to prevent a cybersecurity attack or security lapse. Today’s guest is Gary S. Chan from Alfizo Security Solutions. Gary is a cybersecurity expert and helps organizations make sure software and systems are safe and secure. Avoid being the next victim and consider the cost of inaction. Some of the highlights of the show include: Why should marketers care about cybersecurity? To stay safe and do a b...
2021-02-0226 min
Actionable Marketing PodcastAMP 219: Avoiding the Pit of Dark Mode Despair and Making Sure Your Emails Look Awesome With Melissa Sargeant From LitmusAre you familiar with the dark mode? About 92% of those with smartphones use dark mode on at least one app. The increased use of dark mode with various email services and clients present challenges. How do email marketers make sure that emails are easy to read in dark mode? Today’s guest is Melissa Sargeant, Chief Marketing Officer (CMO) at Litmus, a well-known email marketing software company. She explains exactly why dark mode matters for marketers, and what they can do to make sure their emails look their best. Melissa provides insights into why this is important fo...
2021-01-2627 min
Actionable Marketing PodcastAMP218: Everything You Need to Know About Headline Studio With LaRissa Hendricks From CoScheduleWhat does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines. Today’s guest is LaRissa Hendricks from CoSchedule’s product marketing team. She introduces Headline Studio, CoSchedule’s new premium headline testing platform that takes your headline writing to the next level. Some of the highlights of the show include: Differences between CoSchedule’s Headline Analyzer and Headline Studio Headline Data: Leads to more engagement, traffic, clicks, higher rankings Challenge: Know what to write to g...
2021-01-1921 min
Actionable Marketing PodcastAMP 217: How to Stop Doing Copycat Marketing and Do Authentic Work That Actually Resonates With Mike Poznansky From NeatoWhat's the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by presenting interesting or authentic ideas in a meaningful way. Today’s guest is Mike Poznansky, founder and managing partner at Neato—a full-service marketing agency that helps brands connect with young audiences, including college students and Gen Z. Mike explains how to break out of a rut and do work that reflects you and your brand. What makes you uniquely valuable, instead of someone simply following the lead...
2021-01-1235 min
Actionable Marketing PodcastAMP 216: How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickTextHow do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make a loyalty program work as a growth lever. Some of the highlights of the show include: Why loyalty programs matter? 20% of company’s customers make 80% revenue Brand Champions: Pay attention to their interests, what they’re buying...
2020-12-2230 min
Actionable Marketing PodcastAMP 215: How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From CastedHow can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay Tjepkema, CEO and co-founder of Casted—the first and only B2B marketing platform for brand podcasts. Lindsay knows what it takes to build, grow, and retain an audience. Some of the highlights of the show include: Podcast: Opportunity to connect with audience and sales by providing content Marketing Channels: Leverage content for podcast business to amplify voices Content Challenges: Underwhelming acces...
2020-12-1526 min
Actionable Marketing PodcastAMP 214: What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks DigitalWhat strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn their best customers into advocates build brand loyalty and drive sales. Today’s guest is Spencer Brooks from Brooks Digital, an agency that helps health-focused nonprofits grow a digital presence and turn patients into advocates. Some of the highlights of the show include: What is an advocate? Highly engaged customer doing work on brand’s behalf Passive to Active Promoters: How to turn...
2020-12-0832 min
Actionable Marketing PodcastAMP 213: The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau From Logo.com and Water SchoolWhat are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems. Today’s guest is Richard Lau, founder of Logo and executive director at Water School. Richard discusses how to build a business and brand. Find the right balance between being genuinely helpful and useful while driving sales and revenue. Some of the highlights of the show include: Donations: Time, money, and network covers clean water project costs NamesCon: Purpose of conference and partnerships to raise awareness Sun, not Son: Women and g...
2020-12-0142 min
Actionable Marketing PodcastAMP 212: Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC - The Content AgencyThe belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Today’s guest is Megan Thudium from MTC - The Content Agency. Megan discusses how to adjust, adapt, and authentically understand the needs of customers from different cultures and countries. Some of the highlights of the show include: MTC: Berlin-based B2B organic content marketing agency w/empathetic mindset COVID and Cultural Barriers: Stay connected and relevant during tough times Empathy Marketing: Long-term gain...
2020-11-2422 min
Actionable Marketing PodcastAMP 211: Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan SilverConsumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead of changes and trends? Data. Today’s guest is Jonathan Silver from Affinity Solutions, a data intelligence platform with access to consumer data. Jonathan talks about how businesses need to collect data, know how to interpret that data, and turn it into action to succeed. Some of the highlights of the show include: Affinity Solutions: Access to unique data around people’s purcha...
2020-11-1734 min
Actionable Marketing PodcastAMP 210: Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFLTwo things are true about marketing—saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days. Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers bridge the gap between digital and direct mail marketing using Tactile Marketing Automation (TMA). Go beyond the send! Some of the highlights of the show include: PFL: Orchestrates digital difference between TMA and direct mail marketing Pandemic vs. Ma...
2020-11-1032 min
Actionable Marketing PodcastAMP 209: How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From InfotrustMarketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the right information. Today’s guest is Michael Loban, Chief Growth Officer at InfoTrust. Also, Michael is the co-author of Crawl, Walk, Run, a new book on advancing marketing analytics maturity. He describes how to level up your analytics progress with consistent practice. Some of the highlights of the show include: Crawl, Walk, Run: How organizations progress through digital analytics maturity Target Au...
2020-11-0324 min
Actionable Marketing PodcastAMP 208: How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From AvionosResearch shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times. Today’s guest is Amey Shivapurkar, an experienced optimization SME at Avionos. Amey helps clients create data-driven experiences that deliver business outcomes. He talks about how personalization isn’t always easy, but worth considering for marketers to maximize CRO, create meaningful results, and drive user experiences. Some of the highlights of the show include...
2020-10-2725 min
Actionable Marketing PodcastAMP 207: How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony GuarnacciaFormer professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt during times of crisis. Today’s guest is Tony Guarnaccia, a brand consultant, founder, and author. He knows how to turn businesses around and out of tailspins. If you don’t know what you don’t know about how to grow a business, you and your business will fail. Some of the highlights of the show...
2020-10-2030 min
Actionable Marketing PodcastAMP 206: How to Create a Year's Worth of Content in One Day With Shaina Weisinger From Repurpose HouseDo you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year's worth of content in one day for a specific channel through the power of repurposing. Today’s guest is Shaina Weisinger from Repurpose House. Shaina talks about how to make the most of your time and resources, while using less effort to make your ROI go through the roof. Some of the highlights of the show include: Purpose of Repurpose House: Help tho...
2020-10-1325 min
Actionable Marketing PodcastAMP 205: Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From BallantineEmail inboxes, social media feeds, and internet experiences are filled with marketing messages. However, what’s old is new again in marketing. Direct mail can be an effective way to cut through the noise and grab people's attention. Today’s guest is Ryan Cote, Director of Digital Services and Partner at Ballantine. Ryan talks about how to make the most out of direct mail by integrating it with digital strategies and tactics. Some of the highlights of the show include: Two Things: Ballantine’s transition has combined direct mail and digital marketing High Dem...
2020-10-0627 min
Actionable Marketing PodcastAMP 204: The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar TicketsDoes your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits. Today’s guest is Jim McCarthy, CEO and co-founder of Goldstar. With more live shows, concerts, and other events going digital, Goldstar quickly created Stellar. Within just a few months, the new streaming and ticket platform launched to help organizations continue to make money. Some of the highlights of the show include: New Normal? Pandemic shutdown forced switch from live to online events Ste...
2020-09-2930 min
Actionable Marketing PodcastAMP 203: How to Get Dream Guests From the World's Biggest Companies on Your Podcast Even If You Don't Have Connections With Stephanie Cox From LumavateDo you have something to say and share with others? Start a podcast, but don’t sell yourself short when trying to get your dream guests on the show. It takes connections. Today’s guest is Stephanie Cox, vice president of sales and marketing at Lumavate. She hosts the company’s Real Marketers Podcast and has talked to guests from the world’s biggest companies. What did she do to make it happen, and how can you do the same with your own podcast? Some of the highlights of the show include: Lumavate...
2020-09-2231 min
Actionable Marketing PodcastAMP 202: How to Stop Sending Boring Emails and Provide Tons of Value for Subscribers Using Video Responses With Brendan Hufford From SEO for the Rest of UsAre your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded with people asking them to do something. What do they get in return? Today’s guest is Brendan Hufford from SEO for the Rest of Us. Brendan emailed thousands of subscribers to ask: What frustrates them the most about SEO? As promised, Brendan followed up by sending every person who replied a custom video response. Was all his hard work worth the thoughtful effort? S...
2020-09-1533 min
Actionable Marketing PodcastAMP 201: The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah DigitalThe ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them? Today’s guest is Richard Jones, chief marketing officer (CMO) for Cheetah Digital. If you rely on social advertising to promote your business, Richard talks about what you need to know to prevent or handle damage to your brand’s reputation. Some of the highlights of the show include: Ethics: What problems does ad tech introduce into social marketing? Digital Footprint: Personal information gets pres...
2020-09-0831 min
Actionable Marketing PodcastAMP 200: How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from TectonicIs a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how nonprofits with small budgets, but big aspirations, maximize their impact with video marketing. Some of the highlights of the show include: Film School Dropout: Doug’s dream to make movies wasn’t his reality Newfound Desire: Passion f...
2020-09-0130 min
Actionable Marketing PodcastAMP199: Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT MediaWhen looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, friends, and neighbors? Today’s guest is Muyinza Kasirye from APRT Media in Los Angeles. Muyinza immigrated from Uganda to Toronto and relocated to Boston after his mother’s death due to cancer. Muyinza grew up with little money or privileges but worked his way up. He shares his perspective on challenges that black marketers and business owners experience. Some of the highlights of th...
2020-08-2531 min
Actionable Marketing PodcastAMP198: How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of OmahaDoing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win at social media? Get creative with solutions to problems. Some of the highlights of the show include: Content: Create financial advice/guidance that existing/potential customers want Common Problems: Marketers face ever-changing regulatory space and timel...
2020-08-1826 min
Actionable Marketing PodcastAMP197: Building a Better Martech Stack By Understanding Data and the Science of Behavioral Change With Sean Doyle From FitzMartinDoes adding new martech tools always tackle problems and challenges for marketers? What matters most is finding the best technology solutions to solve the right problems at the right times for you, your team, and your organization. Today’s guest is Sean Doyle, co-founder, principal, and director of strategy at FitzMartin. Sean applies the science of behavior change to the art of sales and marketing. Rather than only choosing to make decisions based on thoughts and emotions, choose to use the power of data. Some of the highlights of the show include: Rea...
2020-08-111h 04
Actionable Marketing PodcastAMP196: Future-Proofing Your Brand For Sustained Success With David Lemley From Retail VoodooIt may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line. Today’s guest is David Lemley, a brand strategist with Retail Voodoo. He has worked with beloved brands, including Starbucks, REI, and KIND. David describes what steps to take to future-proof business and brands to thrive and survive for sustained success. Some of the highlights of the show include: Branding’s Value: More than a log...
2020-08-0422 min
Actionable Marketing PodcastAMP195: The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRopeHow can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team. Today’s guest is Lars Helgeson from GreenRope. Based on Lars’ two decades of 100% remote work experience, he offers simple and practical advice to pair technology with processes that establish a solid, remote-working foundation. Some of the highlights of the show include: GreenRope: CRM/marketing automation software in single, unified platform Simplify Complexity: Successfully scale company by shifting toward remote work Advantages: Freedom and flexibility to work w...
2020-07-2828 min
Actionable Marketing PodcastAMP194: Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.ioHow can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only survive, but thrive. Today’s guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients. Some of the highlights of the show include: Challenges: Budget cuts, resource constraints, adjusting KPIs, building network Networking Concept: Recognize importance of recession-proof buffer for career Human Connection: Reach out to others and ackn...
2020-07-2131 min
Actionable Marketing PodcastAMP193: Making Sponsorships Successful By Picking the Best Partners and Proving ROI With Ken Ungar From CHARGEWhat does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI. Today’s guest is Ken Ungar, founder and president of CHARGE, a sponsorship marketing agency. Also, Ken’s a former chief executive for the Indianapolis Motor Speedway and author of Ahead of the Game: What Every Athlete Needs to Know About Sports in Business. Some of the highlights of the show include: Take CHARGE: Unlock power of sponsorship to accomplish business objectives Third-Party Validation: Marketers convince consumers...
2020-07-1442 min
Actionable Marketing PodcastAMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.aiEveryone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others. Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes. Some of the highlights of the show include: Daily Briefing: Share unique and empowering productivity, sales, business data Weekly Briefing: Bring rich data and best practices to market to adju...
2020-07-0737 min
Actionable Marketing PodcastAMP191: Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQHow do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction. Today’s guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. She describes how to elevate influencer marketing beyond clichés to achieve results. Some of the highlights of the show include: Influential Evolution: Find influencers, manage relationships, analyze results What it means to be influential? Focus on product for community building Who is influential? Customers, enthusiasts, subject matter experts, employees Business Objectives: Self-serve access to technology and relevan...
2020-06-3026 min
Actionable Marketing PodcastAMP190: Scaling a Brand Competitors Can't Copy With Awesome Design and Without Breaking the Bank With Russ Perry From Design PickleGood content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding and design without breaking the bank, or settling for below-average work. Some of the highlights of the show include: Scale investment by allocating design resources without cutting corners Challenges: Find good talent, attract customers, take competitive advanta...
2020-06-2329 min
Actionable Marketing PodcastAMP189: Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreAppsSome apps skyrocket, while others fly under the radar and fade away. Apps that succeed apply simple, yet effective tactics that drive rapid growth and sustain revenue. Today’s guest is Sean Casto, founder and CEO of PreApps. Sean’s #1 app marketing agency in the United States offers proven strategies and techniques to achieve launch, download, and other goals for apps. Some of the highlights of the show include: 10X Revenue Model: Sean’s straightforward framework for building, scaling apps Step 1: Increase sales conversions Step 2: Increase prices and premium offers Step 3: Increase frequency of sales...
2020-06-1619 min
Actionable Marketing PodcastAMP188: From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too)Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy? Today’s guest is Kevin Urrutia, a former software programmer at Mint that now runs the Voy Media marketing agency in New York City. Kevin knows exactly how some of you feel. He shares useful insights and nuggets of career development wisdom. Some of the highlights of the show incl...
2020-06-0927 min
Actionable Marketing PodcastAMP187: Smash Creative Ruts By Building a Rock-Solid Collaborative Ideation Process With Sean Ironside From EGYMCollaborative ideation isn't always easy because everyone has ideas and opinions. You can’t execute every idea all the time, but need to narrow the list and make sure input is heard and time is respected. So, how do you filter and service only the best ones? Today’s guest is Sean Ironside, global brand director for EGYM. He describes how to develop a sound process when creativity and ideation are at odds. It just needs to be consistent to workout for everyone and everywhere. Some of the highlights of the show include: EGYM: Glob...
2020-06-0228 min
Actionable Marketing PodcastAMP186: How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan KirkwoodHow can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year-old entrepreneur from down under. Today’s guest is Lachlan Kirkwood, a digital marketing and conversions specialist who established ClickThrough, a startup that connects marketing talent with some of the biggest brands in the world. Some of the highlights of the show include: Personal Branding: Why it matters for marketers to add value Sole Intention: Build blog to practice digital marketing skills, not...
2020-05-2627 min
Actionable Marketing PodcastAMP185: How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill DigitalIs your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less. Today’s guest is Naira Perez from SpringHill Digital. She describes how to maximize marketing results with a minimal budget. Bigger budgets do not mean better results. Some of the highlights of the show include: Why? Company isn’t doing well and economic environment is in downturn Communicate Bottom Line: Convince company that cutting marketing costs more Cost vs. Resource Center: Marketing can adapt to changing...
2020-05-1936 min
Actionable Marketing PodcastAMP184: How Growth Ramp's Jason Quey Doubled a Startup's Revenue in Six Months by Creating Authentic ContentHow can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn’t just a marketing buzzword. Today’s guest is Jason Quey from Growth Ramp. He provides guidance on how to infuse authenticity into content marketing because it’s easier said than done. Some of the highlights of the show include: Mission: Assist 1,000 entrepreneurs go from idea to scale to get 1,000 customers What is authenticity in marketing? Advertising equals salesmanship times print Cite own experience or duplicate others’ research by borrowing credibility What is your valu...
2020-05-1236 min
Actionable Marketing PodcastAMP183: Why B2B and Manufacturing Marketers Often Fail (And How They Can Succeed) With James Soto From Industrial Strength MarketingDo you need a prescription for fixing what’s wrong with marketing in the manufacturing space? It’s not a dose of flashy trends or tactics, but philosophical and foundational ways of thinking differently. Today’s guest is James Soto from Industrial Strength Marketing, an agency dedicated to helping industrial manufacturers make marketing the strength of their business to meet customers’ needs. Some of the highlights of the show include: Family Business: Manufacturing experience through analog, digital, cell transition Bluetooth Backbone: Visual reality momentum on standards and sources Promise to practice being better marketers and sell...
2020-05-0555 min
AudiencePodcasting As Content Marketing With Ben Sailer From CoSchedule
Content marketing has long been a primary way for brands to increase their website traffic and customer bases. And one of the best in the game is CoSchedule.
This software as a service (SaaS) tool allows marketers to organize, execute, and analyze every promotional campaign to get more done. To introduce CoSchedule to potential users, they create educational content about industry best practices and their product.
In this episode, we discuss how CoSchedule uses podcasting within their broader content marketing activities.
What Makes A Good Podcast?
Framed as "what is the...
2020-02-2036 min
AudiencePodcasting As Content Marketing With Ben Sailer From CoSchedule
Content marketing has long been a primary way for brands to increase their website traffic and customer bases. And one of the best in the game is CoSchedule.
This software as a service (SaaS) tool allows marketers to organize, execute, and analyze every promotional campaign to get more done. To introduce CoSchedule to potential users, they create educational content about industry best practices and their product.
In this episode, we discuss how CoSchedule uses podcasting within their broader content marketing activities.
What Makes A Good Podcast?
Framed as “what is the bi...
2020-02-2036 min
Agile MarketingMini-Sode: Nathan Ellering, CoScheduleAs CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject:
“How to Get Started with Agile Marketing and Do Better Work,” available on Amazon: https://www.amazon.com/Started-Agile-Marketing-Better-Work/dp/169544213X; Produced by Share Your Genius: https://www.shareyourgenius.com/
2019-12-1820 min
The Side Hustle ProjectGrowing CoSchedule to $5 Million in ARR and 8,000 Customers with Garrett MoonIn today’s episode, we’re talking to Garrett Moon, the CEO & Co-Founder of CoSchedule, the marketing calendar, and suite of related tools designed to help marketers and content professionals stay organized and scale their processes.
2018-08-0200 min
Crée ta vie !6. Mon arme de publication massive : CoScheduleAujourd’hui je vous parle de quelques outils que j’utilise pour travailler sur le podcast et les blogs et plus particulièrement de mon arme de publication massive : CoSchedule ! Cet outil me fait gagner tellement de temps que je ne peux m’en passer.Essayez CoSchedule : http://coschedule.com/r/54885La photo de mon "studio" de podcast : https://www.instagram.com/p/BVm22K0D5WH/?taken-by=bertrandsoulierMicro Blue Raspberry : http://amzn.to/2sFpMxoFiltre anti-pop Auphonix : http://amzn.to/2txYQzBLogiciel de podcast Hindenburg : https://hindenburg.comS’abonner sur iTune...
2017-06-2231 min
The Digital Marketing Podcast by Exposure NinjaHow CoSchedule Built Their Email List Of 170,000 In Two Years Through BloggingIn this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups and explains the ’10X vs 10%’ mindset that they run every decision through in order to maximise the results they get for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to NEVER correct mistakes in their blog posts! Nathan thinks really logically and approaches his marketing with such clarity that this episode is perfect...
2017-05-0244 min
Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutPutting Your Content Schedule on Autopilot with Nathan Ellering and CoScheduleIt's episode 20! Woo! This season has been pretty developer heavy so far, but my chat with Nathan is anything but, and there's a ton of great stuff I learned. We talk about CoSchedule, coming up with content, and all about marketing. It's definitely something I could use some great advice on, and you'll find it in this episode. Show NotesNathan ElleringCoScheduleCoSchedule BlogCoSchedule PodcastReQueueHow to Engage Social Media like a Team of 30Headline AnalyzerClick to Tweet PluginSponsored by: Social Web Suite | Project Panorama
Get your free Time and Tools Self-Audit at ht...
2017-01-2425 minStreamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutPutting Your Content Schedule on Autopilot with Nathan Ellering and CoScheduleIt's episode 20! Woo! This season has been pretty developer heavy so far, but my chat with Nathan is anything but, and there's a ton of great stuff I learned. We talk about CoSchedule, coming up with content, and all about marketing. It's definitely something I could use some great advice on, and you'll find it in this episode. Show NotesNathan ElleringCoScheduleCoSchedule BlogCoSchedule PodcastReQueueHow to Engage Social Media like a Team of 30Headline AnalyzerClick to Tweet PluginSponsored by: Social Web Suite | Project Panorama
Get your free Time and Tools Self-Audit at ht...
2017-01-2425 min
I Teach Blogging: Blogging | WordPressITB 152 Here Are The 4 Reasons Why I Love CoScheduleI have a secret blogging weapon. Ok fine, it isn't really a secret. You can have it too. CoSchedule is my go to WordPress Plugin for blogging.Show Notes: http://wp.me/p4XE5x-21yGet CoSchedule: http://coschedule.com/r/5114https://www.amazon.com/shop/iteachblogging
2016-12-2710 min
The Food Blogger Pro PodcastHow To Effectively Share Your Content on Social with Garrett Moon from CoScheduleHow many times to share each piece of content, planning ahead, and their long road to overnight success. ----- Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule. When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it's done (preferably for a long time after).
2016-11-2946 min
The More Profitable Podcast with Stacey Harris3 Things You Must Know About CoScheduleWelcome to episode 307 of "Hit the Mic with The Stacey Harris. All right guys, 307, and we are doing another tool review. I love social media tools, I think they're super fun to play with but here's the deal. There are a ton of them, a ton of them, we've reviewed a bunch of them before. I talked about this last week. The one that's going to work is the one you use. For some of you that might be CoSchedule, and CoSchedule's what we're going to talk about today. I'm going to show you the three things yo...
2016-10-1415 minBUX Podcast 102: An Interview with Nathan Ellering from CoScheduleWe’re back! It’s been a little more than two and a half years since we last did a podcast. It took us longer than we … Read more →
The post BUX Podcast 102: An Interview with Nathan Ellering from CoSchedule appeared first on A Better User Experience.
2016-05-2134 minBUX Podcast 102: An Interview with Nathan Ellering from CoScheduleWe’re back! It’s been a little more than two and a half years since we last did a podcast. It took us longer than we … Read more →
The post BUX Podcast 102: An Interview with Nathan Ellering from CoSchedule appeared first on A Better User Experience.
2016-05-2134 min
RaviSinghBlogEP04 - Coschedule Is So Famous But WhyI am going to review Coschedule in this blog and would let you know how important it is for every blogger.
Read more here: http://ravisinghblog.in/coschedule-is-so-famous-but-why/
2016-03-0606 min
The Kim Doyal ShowFalling in Love with CoSchedule and The BEST Business Investment I’ve Made In a Long Time WPCP: 084If you haven't heard of CoSchedule, let me give you a little rundown of what it is and why I continue to fall in love with it a little more EVERY single day.
CoSchedule is to content marketing what peanut butter is to chocolate (yes, Reeses is my favorite candy bar and I love me some peanut butter & chocolate ice cream).
But I know, that's not really telling you what it is, right?
I signed up for CoSchedule immediately when it first came out but didn't really give it the attention it deserved. After having worked with a social media...
2016-01-1456 min
The Smart Passive Income Online Business and Blogging PodcastSPI 173: Tips for Staying Consistent with Your Editorial Calendar with Garrett Moon from CoSchedule.com#173: Listen to Garrett Moon of CoSchedule talk about making your editorial calendar work for you—no matter what kind of content you create for your followers. You'll learn how to make the most of your published content across channels, content management mistakes, and strategies for managing blogging procrastination. Podcast show notes available here: https://www.smartpassiveincome.com/session173
2015-08-0545 min
The Smart Passive Income Online Business and Blogging PodcastTips for Staying Consistent with Your Editorial Calendar with Garrett Moon from CoSchedule.com#173: Listen to Garrett Moon of CoSchedule talk about making your editorial calendar work for you—no matter what kind of content you create for your followers. You'll learn how to make the most of your published content across channels, content management mistakes, and strategies for managing blogging procrastination. Podcast show notes available here: https://www.smartpassiveincome.com/session173
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2015-08-0543 min
Matt ReportGarrett Moon of Todaymade & CoScheduleFollow my WordPress newsletter https://thewpminute.com/subscribeAre you afraid to start because you’re not in San Francisco, New York, or Austin?
What if I told you that today’s guest is doing just fine out in North Dakota?
Garrett Moon is co-foudner of Todaymade a software company that launched CoSchedule a few months back. And by a few months I mean October/November of last year — yes this interview is a bit late.
None the less it is jam packed with great advice from this passionate and very t...
2014-02-2851 min
WordPress Resource: Your Website Engineer with Dustin Hartzler155 – Take Control of Your Social Media with CoScheduleIn today’s lesson, learn how to manage all of your social media accounts visually with a service call CoSchedule.
View on YourWebsiteEngineer.com
2013-11-2030 minWordPress Resource: Your Website Engineer with Dustin Hartzler155 – Take Control of Your Social Media with CoScheduleIn today’s lesson, learn how to manage all of your social media accounts visually with a service call CoSchedule.
View on YourWebsiteEngineer.com
2013-11-2030 min