Shows
The Guest List with Patrick HicksEpisode 18 - Coco MocoePlease rate and review if you enjoyed the episode!Today Patrick sits down with content creator Coco Mocoe to build the playlist of her life.Coco is an expert on all things trends, marketing, content strategy, and pop culture. She makes videos for her over 1 million followers on TikTok, writes a newsletter on Substack, and has her own show The Middle Row with Coco Mocoe where she sits in a movie theater with different musicians and watches their music video with them. I also have met her in person a couple times at different events...
2025-07-2935 min
Ahead of the Curve with Coco MocoeThe Secret Lives of Mormon Wives: Cast Zodiac Signs, MLMs, and Mormon Internet FameThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy are so many of the internet’s biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.📲 In this episode:* The rise of Mormon mommy influencers on Instagram, TikTok, and YouTube* How Mormonism’s structure mirrors the blueprint for MLMs—and why women in the LDS Church...
2025-05-2626 min
Ahead of the Curve with Coco MocoeFrom Diddy to the Idaho 4: Are we wrong for consuming true crime content?This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed’s release, to today’s viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of victims like Hae Min Lee and Jeffrey Dahmer's victims are pushing back on their stories being used for entertainment—and ask: is true crime eve...
2025-05-1924 min
Ahead of the Curve with Coco MocoeHow One TikTok Controversy Changed the Met Gala ForeverThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 2010’s—and I'm diving into exactly why. I'll take you through the rise and fall of creator presence at the Met, from YouTube sponsorships to TikTok controversies (hello, "let them eat cake...
2025-05-1538 min
Ahead of the Curve with Coco Mocoe"You want a career, not a year": A Creator's Guide to Successfully Changing NichesThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode, we’re breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it’s time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?We’ll dive into real-world case studies — from Bretman Rock’s shift from beauty influencer to lifestyle icon, to Brittan...
2025-04-2821 min
Ahead of the Curve with Coco MocoeThe True Story Behind the Irish–Choctaw Bond Explored in "Sinners" by Ryan CooglerThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️ 🥥🎙️ Ahead of the Curve with Coco Mocoe: Sinners by Ryan Coogler – Breaking the Franchise Formula with Folklore, Fire, and OriginalityIn this episode of Ahead of the Curve with Coco Mocoe, I break down Sinners, Ryan Coogler’s genre-bending horror film starring Michael B. Jordan, Hailee Steinfeld, and newcomer Miles Caton. With a 98% on Rotten Tomatoes and an “A” CinemaScore—the first for a horror...
2025-04-2230 min
Ahead of the Curve with Coco MocoeLet's talk about Coachella...This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coachella continues to dominate headlines, shape fashion trends, and launch rising stars.We’ll cover:* Coachella’s marketing strategy and how it stays culturally relevant* The halo e...
2025-04-1729 min
Ahead of the Curve with Coco MocoeThe White Lotus Finale: The 7 Deadly Sins Theory + Staying at the Hotel with the Season 3 CastThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIs The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath.We’ll get into how Mike White masterfully weaves sin into satire, and how actors like Aimee Lou Wood and Walton Goggins brought this season’s chaos to life.P...
2025-04-0925 min
Ahead of the Curve with Coco MocoeFollow Your Plan. Not Your Mood.This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies in marketing for 5+ years beforehand
2025-03-3124 min
Ahead of the Curve with Coco MocoePluto in Aquarius: Who’s About to Get Famous (and Why)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comPluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you, the culture, and who's about to run the world? In this episode of “Ahead of the Curve with Coco Mocoe”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus, Real Housewives, Roblox and more. From crumbling institutions to the rise of anonymous celebrities, we're decoding how Pluto’s generational shift into Aquarius is already playing...
2025-03-2425 min
Ahead of the Curve with Coco MocoeThe Brilliant Branding of Hailey Bieber's Rhode SkinThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of "Ahead of the Curve with Coco Mocoe" marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to Mintoiro.If you look at Rhode Skin's Instagram account from when they launched in 2022 vs now, there is a huge difference just three years later. They began leaning into sensory marketing unlike any other celebrity beauty brand and...
2025-03-1720 min
Ahead of the Curve with Coco MocoeThe Brilliant Branding of "Anora"This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they created a popular movie by refusing to be...
2025-03-1023 min
Ahead of the Curve with Coco MocoeThe Brilliant Branding of Tate McRaeThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggestion and theories in the comments on Substack or on Apple and Spo...
2025-03-0320 min
Ahead of the Curve with Coco MocoeHow Addison Rae Quit TikTok & Became a Pop StarThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWho else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/You can read Rolling Stone’s cover story on Addison Rae hereIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about Addison Rae’s recent Rolling Stone cover story. In it, she gives some insight into her mysterious...
2025-02-2418 min
Ahead of the Curve with Coco MocoeThe Internet Hates Female-Founded Brands: Poppi Vs. OlipopThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast before.
2025-02-1826 min
Ahead of the Curve with Coco MocoeHow to spot an industry plant (video)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development?Read my Substack article about the topic: cocomocoe...
2025-02-1126 min
Ahead of the Curve with Coco Mocoe"the courage to be disliked" from a marketing perspective ✨This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga.TOPICS DISCUSSED:0:00 - Welcome!10:40 - The truth about loneli...
2025-02-0334 min
Ahead of the Curve with Coco MocoeWhy Kim Kardashian could be the next President of the United StatesThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has seemingly aligned herself with new age,…
2025-01-2729 min
Ahead of the Curve with Coco MocoeJustin Baldoni & The Dark Art of Media ManipulationThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.comI promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This new lawsuit...
2025-01-2047 min
Big NamesREWIND: Coco Mocoe on Rude Celebrities, TikTok Trends, And Staying RelevantThank you to our sponsors at Petivity! Click here to save money - USE CODE CC15 AT CHECKOUThttps://www.amazon.com/stores/page/F78DCCEE-26B8-48EF-AB5D-155C28106611?ingress=2&visitId=0a9f2d60-73f9-493e-ae2e-1746ac5f8e5a&ref_=ast_bln&utm_source=PodCo&utm_medium=Audio&utm_campaign=PodCoQ4&utm_content=ChristyRomanoThis week on Big Names, we’re joined by content creator and podcaster, Coco Mocoe! Coco blew up on TikTok predicting social media and industry trends - she’s basically psychic! The ladi...
2025-01-1634 min
Ahead of the Curve with Coco MocoeMy hometown is burningThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Official GoFundMe* Santiago: Official GoFundMeNEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (click here)Read my...
2025-01-1535 min
Ahead of the Curve with Coco MocoeNot all press is good pressThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.comI recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends With Us” legal drama between Blake Lively and...
2025-01-0639 min
Ahead of the Curve with Coco Mocoe"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comDisclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here.After the Blake Lively filing broke major headlines last week, Justin Baldoni was hit with a second lawsuit, this time from...
2024-12-3145 min
Ahead of the Curve with Coco MocoeBlake Lively's Evidence Justin Baldoni Ruined Her ReputationThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business...
2024-12-2359 min
Ahead of the Curve with Coco MocoeEvery TikToker's worst nightmare just came trueThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here. I had no idea...
2024-12-1642 min
Ahead of the Curve with Coco MocoeYour flaws are about to become much more lucrativeThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder:What other jobs are at risk of being replaced by robots or...
2024-12-0933 min
Ahead of the Curve with Coco MocoeStop trying to be a TikTokerThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator....
2024-11-2533 min
Ahead of the Curve with Coco Mocoe"This is your sign to start that podcast"This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥In today’s episode of the “Ahead of the Curve with Coco Mocoe” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why you should be uploading your long-form videos to Spotify as they aim to compete with YouTube in 2025.TOPICS & TIME STAMPS:Intr...
2024-11-1830 min
Ahead of the Curve with Coco Mocoe"Maybe social media doesn't matter": The Empty Marketing of the Kamala Harris CampaignThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won the popular vo...
2024-11-1224 min
Ahead of the Curve with Coco MocoeHow to become a household name using the "Halloween Costume Theory" (+ "Anora" film review at the end)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky ro...
2024-11-0426 min
Ahead of the Curve with Coco MocoeAddison Rae's Marketing Playbook: The Importance of "Social Proof" When Breaking MainstreamThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?Addison Rae's new song...
2024-10-2823 min
Ahead of the Curve with Coco MocoeThe "Victoria's Secret" Dilemma: Evolution Vs. Identity CrisisThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock all extended versions of the “Ahead of the Cur...
2024-10-2235 min
Ahead of the Curve with Coco MocoeHow to find viral inspiration without stealing from other creators: "Steal Like an Artist" by Austin KleonThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition.In this episode of “Ahead of the Curve with Coco Mocoe”, I will be breaking...
2024-10-1433 min
Ahead of the Curve with Coco Mocoe"Start now when no one is looking & you'll be 10 steps ahead when they are"This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:* The “Joker 2” Movie: Reaction* “Love is Blind” on Netflix Season...
2024-10-0729 min
Ahead of the Curve with Coco MocoeThe Substack Effect: The Impending Death of the Short-Form AlgorithmThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substac...
2024-09-3029 min
Ahead of the Curve with Coco MocoeThe Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will l...
2024-09-2334 min
Ahead of the Curve with Coco Mocoe"Stop watching creators in your niche if you want to stand out"This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.At the end of the episode, I dive i...
2024-09-1627 min
Ahead of the Curve with Coco MocoeThink it's too late to break big on social media? Here's why you're wrong.This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afr...
2024-09-0926 min
Ahead of the Curve with Coco MocoeWhat I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological ThrillerThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.
2024-09-0229 min
Ahead of the Curve with Coco Mocoe"Why more choice is a bad thing": The Paradox of Choice in MarketingThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comHi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some...
2024-08-2723 min
Ahead of the Curve with Coco Mocoe"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got WorseThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:https://cocomo...
2024-08-2124 min
Ahead of the Curve with Coco Mocoe"It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTubeThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All see...
2024-08-1333 min
Ahead of the Curve with Coco MocoeThe "Love Island" Effect: Authenticity Vs. Contrived DramaThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially fi...
2024-08-0531 min
Ahead of the Curve with Coco MocoeThe "Call Her Daddy" Effect (Part 2)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?
2024-07-2933 min
Ahead of the Curve with Coco MocoeThe "Call Her Daddy" Effect (Part 1)This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show...
2024-07-2228 min
Ahead of the Curve with Coco MocoeThe Millennial Effect: How millennials got the reputation of being "cringe" onlineThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWant to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.In this episode of '“Ahead of the Curve with Coco Moco...
2024-07-1544 min
Ahead of the Curve with Coco MocoeThe Brooke Schofield EffectThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comYou can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.comFollow Coco Mocoe on Socials* Instagram* TikTok* YouTubeDid you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an a...
2024-07-0823 min
Ahead of the Curve with Coco MocoeThe "Brat" Effect: The Branding of Charli XCXThis is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Char...
2024-07-0121 min
Ahead of the Curve with Coco MocoeThe 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWould TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…
2024-06-2418 min
The Influence Factor by The Influencer Marketing FactoryWhat is the Future of Social Media w/ Coco MocoeIn the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.
Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.
2024-03-2720 min
Ahead of the Curve with Coco MocoeTaking a break. Follow me on YouTube ❤️This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouT...
2024-03-2620 min
Ahead of the Curve with Coco MocoeTikTok Ban 2024: Why it feels real this time & what will happen to creatorsSubscribe to Coco's YouTube channel 📺Follow Coco Mocoe on social media:instagram.com/cocomocoetiktok.com/@cocomocoe/Join the Discord here: https://discord.gg/PjJuA7JehEThank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of...
2024-03-1436 min
Ahead of the Curve with Coco Mocoe"Why trends go viral": What I learned from "The Tipping Point" by Malcolm GladwellToday's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book: The power of repetition or "The Blues Clues Effect" The power of reverse marketing or "The Barbara Streisand Effect: The...
2024-03-0526 min
Ahead of the Curve with Coco MocoeCreator Advice: "How to get out of a shadowban on TikTok"Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: instagram.com/cocomocoetiktok.com/@cocomocoe/Join the Discord here: https://discord.gg/PjJuA7JehEThank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to...
2024-02-2838 min
Ahead of the Curve with Coco MocoeBillie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm ForeverReesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10...
2024-02-2036 min
Ahead of the Curve with Coco MocoeHow women took over the NFL: From Taylor Swift to Alix EarleJoin the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe Instagram YouTube TikTokFor business inquiries, email: cocomocoe@whalartalent.com Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes...
2024-02-1332 min
Ahead of the Curve with Coco MocoeTikTok vs. UMG, Taylor Swift at the Grammy'sJoin the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72qThank you for reviewing the podcast!Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more! ...
2024-02-0536 min
The TMZ PodcastTMZ Verified: Are People Getting Tired of Taylor Swift? | Feat. Coco MocoeTaylor Swift fatigue seems to be setting in for some. In this week's episode, Wyld and Steph are joined by TikTok star, Coco Mocoe, to discuss the uber-popular pop star. Also, Chrisean Rock has a new tattoo of Blueface's face on her cheek. Plus, a pair of TikTokers have gone viral for sharing a hack for free food on Uber Eats and some people are pissed about it!Hosts: Wyld Young & Steph Williams with special guest Coco MocoeListen to Ahead of the Curve with Coco Mocoe now! ...
2024-02-0130 min
Previously On...Are People Getting Tired of Taylor Swift? | Feat. Coco MocoeTaylor Swift fatigue seems to be setting in for some. In this week's episode, Wyld and Steph are joined by TikTok star, Coco Mocoe, to discuss the uber-popular pop star. Also, Chrisean Rock has a new tattoo of Blueface's face on her cheek. Plus, a pair of TikTokers have gone viral for sharing a hack for free food on Uber Eats and some people are pissed about it! Hosts: Wyld Young & Steph Williams with special guest Coco Mocoe Listen to Ahead of the Curve with Coco Mocoe now! ...
2024-02-0130 min
Ahead of the Curve with Coco MocoeThe TMZ Interview (ft. Wyld Young)Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: instagram.com/wyld.young/ tiktok.com/@wyld.young/Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941Thank you for watching, rating and subscribing to the podcast ❤️ Join...
2024-01-2951 min
Ahead of the Curve with Coco MocoeCreator Advice: "Your fear of getting hate is stopping you from going viral"Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by Marley Jaxx https://www...
2024-01-2238 min
BILLION DOLLAR BABIEPREDICTING VIRAL 2024 TRENDS (Coco Mocoe)Coco Mocoe racks up millions of views for accurately predicting hot trends before they happen- and she's here to help us all go viral in 2024! Tara and Coco break down what worked in 2023, what didn't, and how the internet is going to switch things up this year. Coco talks about how to not only create viral content, but how to also market yourself as a brand. She discusses why people become "one hit wonders" (you need to hear these simple things to avoid!!), and how to best capitalize on a viral video to keep attention on yourself. What is...
2024-01-1657 min
Ahead of the Curve with Coco MocoeThe "Mean Girls" ReviewDid the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few years. LINKS ⬇️ Listen to Coco on the “TS...
2024-01-1535 min
Ahead of the Curve with Coco MocoeSaltburn Analysis: "Barry Keoghan Deserves the Oscar""Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed: Who is Emerald Fennell and her connection to Margot Robbie? Comparing the ending of “Saltburn” to “Leave the World Behind” Symbolism of the moth and Oliver Oliver correcting Fairleigh about the poet Lord Byron The symbolism of mirrors The symbolism of red rooms Oliver’s strained relationship with his parents The...
2024-01-0835 min
The Skinny Confidential Him And Her ShowCoco Mocoe On How To Stand Out, Build Credibility, Market Yourself, & Anticipate What's Coming#640: Today we're sitting down with Coco Mocoe, a digital trend forecaster and marketing specialist with a background in entertainment. Coco has a unique talent for predicting the rise of stars and trends across the internet. Today, she joins us to delve into the world of trends. We explore the impact that fame has on the average person, uncover strategies for growing and maintaining a following, and receive valuable tips on anticipating trends and building credibility in any niche. Lastly, we discuss the essential elements of growth and how to succeed as a creator. To connect with Coco Mocoe click HERE...
2023-12-281h 02
Ahead of the Curve with Coco MocoeWhy audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist...
2023-12-2739 min
Ahead of the Curve with Coco MocoeHow to be a viral beauty influencer in 2024 (ft. Koosha Nouri) Pt. 1Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends?Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more.You can find Koosha on socials here: tiktok.com/@kooshaaainstagram/kushin/youtube: @kooshaaa We discuss topics su...
2023-12-2549 min
Ahead of the Curve with Coco MocoeThe Origin of "Millennial Cringe" (ft. @freddiesroommate)Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” here: https://shows.acast.com/63c77fa7e4b41d00114b74a4Topics discussed in thi...
2023-12-121h 07
What The Hell Is Michael Jamin Talking About?Ep 110 - Content Creation Expert "Coco Mocoe"On this week's episode, I have content creation expert "Coco Mocoe”. Tune in as we talk about her unique eye on how to spot trends for the future, as well as what different social media platforms due for creators. We also discuss her thoughts on brand deals and what she looks for and her hopes and goals for the future. Show NotesCoco Mocoe on Instagram: https://www.instagram.com/cocomocoe/Coco Mocoe on TikTok: https://www.tiktok.com/@cocomocoe?lang=enCoco Mocoe on YouTube: https://www.you...
2023-12-061h 13
Ahead of the Curve with Coco Mocoe2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come.You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs
2023-12-041h 07
Ahead of the Curve with Coco MocoeIs Barstool Sports the next BuzzFeed?Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023!
2023-11-2742 min
Ahead of the Curve with Coco MocoeHow Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop)How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTube Follow Coco Mocoe on TikTok, Instagram and YouTubeHere is the great deep dive I mention early on in the video. It is...
2023-11-2039 min
Ahead of the Curve with Coco MocoeCelebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward)Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 ...
2023-11-131h 02
Ahead of the Curve with Coco MocoeWhy did everyone want Glossier to fail?Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can w...
2023-10-3042 min
Ahead of the Curve with Coco MocoeHow a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone)In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique
2023-10-2341 min
Ahead of the Curve with Coco MocoeBreaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert)Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction 1:28 - 11:30 = The definition of “public relations” and her PR career 11:30 - 16:20 = Do celebrities reach out because of her videos?
2023-10-1551 min
Ahead of the Curve with Coco MocoeBobbi Althoff: How a mom-influencer created the top rap podcast overnightToday we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoeTikTok.com/@cocomocoe YouTubeJoin the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platformsemail: cocomocoe@whalartalent.com
2023-10-0945 min
Ahead of the Curve with Coco MocoeThe Trevi Moran InterviewToday we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoranSubscribe to the #AheadOfTheCurve podcast channel Listen to the episodes back on your favorite podcast platforms (Spotify, Apple...
2023-10-0250 min
Ahead of the Curve with Coco MocoeTaylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone)Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy?You can follow @simplysimone on TikTok here!TIME STAMPS: Introduction 0:00-3:56 Taylor Swift & Travis Kelce 3:56-10:49 Olivia Rodrigo 10:49-20:41Beyonce EGOT? 20:41-25:29 Usher Super Bo...
2023-09-2848 min
Ahead of the Curve with Coco MocoeGreg Goodfried: From managing the D’Amelio family to creating Lonelygirl15You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the...
2023-09-251h 03
Ahead of the Curve with Coco MocoeThe Holly Madison InterviewHolly Madison on "Ahead of the Curve with Coco Mocoe". Written and produced by Coco Mocoe For business inquiries and bookings, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com
2023-09-111h 02
Ahead of the Curve with Coco MocoeFrom TanaCon to Hype House: The Biggest Moments on the Internet w/ Taylor Lorenz (author of Extremely Online)Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’. Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here.A few topics that Talyor and I discuss in...
2023-09-0456 min
Ahead of the Curve with Coco MocoeBookTok Drama Leads to Harrassment of Real-Life Hockey Player, Kai Cenat Riot & Cardi B "Mic" on eBay (Marketing Expert Reacts)Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends. In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion. 1. BookTok Drama (5:05) InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players...
2023-08-071h 00
Ahead of the Curve with Coco MocoeDoja Cat: When Celebrities Turn on Their Fans (ft. @nicky.reardon)Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts! Follow Nicky on TikTok @nicky.reardonIn this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic. We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship. For business inquiries, email: cocomocoe@whalartalent.com This...
2023-07-3140 min
Ahead of the Curve with Coco MocoeBarbie: How Mattel Rebranded "The Most Hated Doll" in America ("Tiny Shoulders" Documentary)Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling. But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt like only giving...
2023-07-2440 min
Creator CultureLearning from Coco Mocoe, the creator predicting the future of cultureToday’s guest is the queen of recognizing patterns and identifying talent. She started her career at Famous Birthday’s where, fun fact, she found Charlie D’Amelio at 50k followers on TikTok. Today’s guest thrives on observing culture and predicting what will happen next. She’s a history nut that wholeheartedly believes that the past is a window into the future or as she says “As life changes nothing changes”. Enjoy the conversation with Coco Mocoe! Coco Mocoe's linksTikTok: https://www.tiktok.com/@cocomocoe?lang=enYouTube: https...
2023-06-1553 min
Ahead of the Curve with Coco MocoeVanderpump Rules: What the cast zodiac signs say about their personalities + finale reactionThe long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder Aquarius: James Kennedy, Kristen Doute...
2023-05-1857 min
Ahead of the Curve with Coco MocoeShirah Benarde: How she made $40k from TikTok & had one of the fastest deals in Shark Tank history (NightCap)Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of Shark Tank!
2023-05-0843 min
Ahead of the Curve with Coco MocoeMet Gala 2023: The Subliminal Messages Behind the Most Memorable LooksIn this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the highlights and memorable moments from this iconic night in the fashion world.
2023-05-0228 min
Ahead of the Curve with Coco Mocoe@caroreyrey: The Rise of Latinx Representation in Hollywood + Working with Celebs like Zendaya & Justin BieberToday's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more. We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media.
2023-04-2447 min
Ahead of the Curve with Coco MocoeCoachella 2023: Frank Ocean Makes History in the Worst Way PossibleCoachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history. In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far?
2023-04-2334 min
Ahead of the Curve with Coco Mocoe'Love is Blind' Season 4 Finale: How Netflix saved a dying franchise (w Grace Reports)In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our predictions for which couples will make it, which ones won't, and the reasons behind their decisions. Don't miss out on this...
2023-04-141h 10
Ahead of the Curve with Coco MocoeTimm Chiusano: How a Marketing Exec Became TikTok's Favorite VloggerToday's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more. My favorite thing about Timm is his ability to remain curious. So often, people think they must have a video planned out...
2023-04-1057 min
Ahead of the Curve with Coco MocoeWill TikTok get banned? How it could change the social media landscapeHi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition. For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/ Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.htmlSome topics covered in this episode: Why the TikTok ban might be xenophobic Why the TikTok ban could officially mark the end...
2023-03-2232 min
Ahead of the Curve with Coco MocoeVanderpump Rules: Why Tom Sandoval & Raquel Leviss' Affair Stopped The WorldHi guys! Today's episode is about two topics that are hitting close to home. The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and Ned Fulmer from Try Guys. Plus, I want to ta...
2023-03-0932 min
Ahead of the Curve with Coco Mocoe"Why imposter syndrome is a good thing" Interview with former VICE journalist & founder of Juniper Media, Madeline MoitozoHave you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections. Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28 to running campaigns for the biggest companies in the world -- Madeline shares it all. We talk about imposter syndrome, what she lo...
2023-03-0742 min
Ahead of the Curve with Coco MocoeShelby Jeanne: How she sold out a product on TikTok with just two videosYou may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part o...
2023-02-2731 min
Ahead of the Curve with Coco MocoeNetflix “Cheer” Drama: La'Darius Marshall exposes Gabi Butler & The Dark Side of the Cheer IndustryHow did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black face and other things. And her re...
2023-02-0440 min
Female Founder WorldYour 2023 TikTok Strategy with TikTok Expert and Trend Forecaster Coco MocoeCoco Mocoe is today's Female Founder World guest, and she's diving into all things TikTok with host Jasmine Garnsworthy. Coco has nearly a million followers on TikTok where she acts like a crystal ball for pop culture and brand trends, predicting where digital culture is moving next. In this episode Coco gets specific about what brands need to be doing if they want to succeed on TikTok over the coming year, and where she sees the platform changing. Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank yo...
2022-10-1133 min
Let's Get DressedTikTok Trend Predictor Coco Mocoe On Finding Her Niche and the Trends She Sees Coming From NYFW In just a few short weeks, Coco Mocoe has become one of the most popular Tik Tok personalities for accurately predicting pop culture trends and stars on the rise right before they blow up. From Kylie’s car series to Taylor Swift’s grunge era, you heard it from Coco first. But her rise to popularity didn’t come overnight. She worked with the D’Amelios back in 2018 to and has been dedicated to the pop culture hustle - posting content on her channel multiple times a day and honing in on her niche. In today’s episode, Coco and I talk abo...
2022-09-1940 min