Shows
UPGRADE TO LUXURY | CocoSpark#22 | What means "working with wealthy clients?"Everyone says they want to work with wealthy clients. But do you really know what that means?“Wealthy” isn’t a niche. It’s not a strategy. It’s a spectrum. Until you know exactly who you’re speaking to, your brand is just noise. In this episode, we unpack the truth about premium positioning, emotional alignment, and what high-budget clients are actually buying. Spoiler: it’s not your process. It’s your posture.This is for the entrepreneurs who are done blending in. Who are ready to lead with clarity, not chase with noise.2025-06-1712 minUPGRADE TO LUXURY | CocoSpark#21 | 3 steps to upgrade your client experience workflow.🎙 Upgrade Your Client Experience: From Transactional to TransformationalYou want to work with high-budget clients? Start by mastering what most businesses ignore: the emotional journey of your client from first contact to final goodbye.In this episode, Maddy, CEO of CocoSpark, walks you through the exact steps to elevate your workflow, whether you're a solo expert or leading a growing team. This is not about pretty branding — it’s about structure, clarity, and emotional precision.You’ll learn:The one exercise that reveals everything about your current client experienceHow to bu...2025-06-1509 minUPGRADE TO LUXURY | CocoSparkASK COCO #4🎥 Welcome to ASK COCO – where luxury meets real talk.Today, I’m answering 3 burning questions from you:🚫 Why “discount” is a dirty word in luxury🗣️ Do testimonials really matter to high-end clients?⏳ And is “limited edition” just a marketing gimmick?Spoiler: In luxury, what people say about you matters more than what you write on your website.Let’s dive in.#AskCoco #LuxuryMarketing #HighEndBrands #BrandStrategy #LuxuryBusiness #NoDiscounts #LimitedEdition #WordOfMouth #LuxuryClients #MarketingTruths2025-06-1300 minUPGRADE TO LUXURY | CocoSpark#20 | Don't stop your clients from spending money!In this episode of Upgrade to Luxury, Maddy, founder and CEO of CocoSpark, dives into one of the most overlooked growth opportunities in the high-end space: letting your clients spend more—when they want to.You’ll learn how to stop unintentionally capping your client’s investment, the difference between upsell and cross-sell strategies, and how to design offers that feel luxurious, expansive, and irresistible.If you're tired of leaving money on the table and ready to create offers that attract clients with budget, this episode is your blueprint.Want to go deeper and cr...2025-06-1011 minUPGRADE TO LUXURY | CocoSparkASK COCO #3Do you follow up after being ghosted? Here is one of the question we receive at CocoSpark, and we reply to every week in Ask Coco!Send you question, clear, simple, with context, and that can be replied in a few seconds :)2025-06-0800 minUPGRADE TO LUXURY | CocoSparkLearn from the best | BTS of crazy events like the Beyoncé concert in Dubai with Sophie TurkieWhat does it take to launch one of the most iconic events on the planet?In this special episode of Upgrade to Luxury, Maddy sits down with Sophie Turkie, Head of Events for Atlantis in Dubai, for an exclusive look behind the scenes of world-class productions—including the unforgettable Beyoncé concert at the grand opening of Atlantis The Royal.From coordinating international teams with radically different work cultures, to navigating the delicate codes of luxury across continents, Sophie shares the real-life challenges, strategy, and magic that go into delivering spectacular experiences at the highest level.2025-06-0333 minUPGRADE TO LUXURY | CocoSparkASK COCO #2🎥 ASK COCO is back — answering your questions, fast and real! This week’s hot takes:Should you hide behind-the-scenes content to look more high-end?Do luxury clients even care about testimonials?Are there any free resources to get started with CocoSpark?Got a question for me? Make it clear, specific, and short — something I can answer in 10–20 seconds. Drop it in the comments or DM me 🔥#AskCoco #LuxuryBranding #HighEndBusiness #EntrepreneurTips #BusinessQandA #CocoSpark #ClientAttraction #LuxuryClients #ContentStrategy #MiniCourses2025-05-3101 minUPGRADE TO LUXURY | CocoSpark#19 | You sell what you showIn this solo episode, Maddy, founder of CocoSpark, explores the invisible cycle that keeps creative entrepreneurs attracting the wrong clients — and how to break it. If you're stuck with inquiries that don’t align, clients who challenge your pricing, or a brand that no longer reflects your value, this episode is for you.Discover how to shift your positioning, elevate your visuals, and speak directly to the kind of clients you actually want — without needing to hustle harder.💡 Want to go deeper?Explore The CocoSpark Method — the step-by-step strategy to upgrade your brand, attract aligned cli...2025-05-2913 minUPGRADE TO LUXURY | CocoSpark# 18 | The Silent Power of Premium SpacesIn this episode of Upgrade to Luxury, Maddy and Alex unveil one of the most overlooked secrets of premium branding: your space. Whether physical or digital, the environments you create are silently selling—or sabotaging—your offers. From marble floors to curated Zoom backgrounds, they explore how design, lighting, scent, and sound can engineer trust and elevate perception instantly.Packed with real examples (including a Monaco-based wedding photographer who tripled her sales), this episode is your wake-up call: you’re not just selling a service—you’re offering a feeling.Discover how to align your space with...2025-05-2508 minUPGRADE TO LUXURY | CocoSpark#17 | The very first minute.Luxury is decided in seconds.In this episode of Upgrade to Luxury, Maddy and Alex reveal why 76% of premium clients make their decision within the first minute—and how you can design every second of that first impression to captivate and convert.You’ll learn how to audit your brand like a luxury mystery shopper, uncover small but powerful upgrades, and hear how The CocoSpark Method helps entrepreneurs attract high-end clients by mastering the art of the magnetic first contact.✨ Want to create unforgettable first impressions?Explore The CocoSpark Method — your blueprint for building...2025-05-2206 minUPGRADE TO LUXURY | CocoSparkASK COCO #1Every week, I reply to 2 to 3 of your questions, so don't hesitate to send us a message! :)2025-05-2201 minUPGRADE TO LUXURY | CocoSparkBONUS #5 | From Chaos to Clarity: The Productivity Secrets Behind Premium BrandsThis final episode in our CocoSpark Method series reveals what truly fuels growth in the luxury market—clarity, discipline, and connection.Discover how elite entrepreneurs manage hidden tasks, protect their focus, and build strategic relationships that open high-end doors. From bullet journals to Bulgari-style collaborations, this episode is your blueprint for working smarter—not just harder.🔥 Doors to the CocoSpark Method Lab close tomorrow.Join us for two transformative months of live training, personalized guidance, and deep strategy work designed to elevate your business to premium level.✨ Still available anytime: the full CocoSpark Method—wi...2025-05-2018 minUPGRADE TO LUXURY | CocoSpark#16 | The power of subtle touchesIn this episode of Upgrade to Luxury, Maddy and Alex dive into the subtle power of personal touches in the high-end client journey. Discover why handwritten notes, curated gifts, and genuine listening are redefining what luxury truly means today — and how you can apply these timeless gestures to create unforgettable brand experiences.Want to go deeper? Explore The CocoSpark Method — our signature online training to craft high-impact, emotionally resonant experiences for premium clients. Link in bio.2025-05-1606 minUPGRADE TO LUXURY | CocoSparkSPECIAL EPISODE | The CocoSpark Method is out!In this special episode, I’m opening up about the journey behind The CocoSpark Method. I’ll share a bit about who I am, where I come from, and the path that led me here. From personal challenges to professional turning points, you’ll hear the real story behind the spark. I’ll also walk you through the vision of the method — how it blends mindset, productivity, and networking to empower your next level. Whether you're just starting out or looking to realign, this episode sets the tone for everything to come.--> Dive into the M...2025-05-1406 minUPGRADE TO LUXURY | CocoSpark# 15 | The Art of Never Saying No: How to Turn Demands into ProfitsThe Art of Never Saying No – How to Turn Demands into ProfitsIn this new episode of Upgrade to Luxury, we explore a subtle but powerful mindset shift: stop saying no, and start saying the price.What happens when a high-end client asks for something outrageous, inconvenient—or just plain exhausting? Instead of refusing, we show you how to turn the request into an opportunity for profit, positioning, and clarity.We also dive into the importance of setting boundaries with elegance, knowing your values, and pricing based not just on time, but on ener...2025-05-1307 minUPGRADE TO LUXURY | CocoSparkBONUS #4 | "Communication, Marketing & Branding" from the CocoSpark MethodEpisode 3 – The Codes of Luxury Social Media: How to Create Desire Without Chasing AttentionIn this third episode of our 5-part series inspired by The CocoSpark Method – LAB, Maddy and Alex dive into one of the most misunderstood aspects of premium branding: how luxury brands use social media differently.Discover why the best high-end brands post less—but impact more. Learn how to craft a visual identity that whispers elegance, how to write captions that create fascination, and why silence, exclusivity, and precision are your best marketing tools.This episode is your roadmap to tur...2025-05-1112 minUPGRADE TO LUXURY | CocoSparkBONUS #3 | "The Client Experience" from the CocoSpark MethodPremium clients don’t remember what you gave them. They remember how you made them feel. In this third episode of the CocoSpark Method series, Maddy reveals how to build client experiences that spark emotion, loyalty, and luxury without needing a huge budget.📬 Subscribe to the CocoSpark newsletter: https://maddychristina.com/cocospark-comingsoon#cocospark #clientexperience #luxurybranding #premiumclients #entrepreneurmindset #brandingpodcast #emotionalmarketing2025-05-0810 minUPGRADE TO LUXURY | CocoSparkBONUS #2 | "Sales techniques" from the CocoSpark MethodForget pushy scripts and closing hacks—high-end clients don’t buy pressure, they buy clarity. In this second episode of the CocoSpark Method series, Maddy and Alex AI dive into elegant sales techniques that convert without chasing or convincing.Ready to sell with confidence and class? This episode will help you ditch old-school tactics and elevate your entire approach.🎯 Join the waitlist now for the full CocoSpark Method: #cocospark #luxurysales #premiumclients #highendoffers #salesstrategy #brandingpodcast #entrepreneurcoach2025-05-0613 minUPGRADE TO LUXURY | CocoSparkBONUS#1 | "Price & perceived value" from the CocoSpark MethodWhy do some clients say yes to 5-figure offers in a heartbeat—while others ghost you for a freebie? In this first episode of the CocoSpark Method series, Maddy breaks down the real reason pricing is never just about numbers. Spoiler: it’s about perception, positioning, and power.If you’re tired of “it’s too expensive,” this episode will change the way you sell—forever.🚀 Join the waitlist to get early access to the full CocoSpark Method experience: https://maddychristina.com/cocospark-waitlist-tccsm#cocospark #premiumclients #perceivedvalue #luxurymarketing #pricingstrategy #entrepreneurmindset #brandingpodcast2025-05-0411 minUPGRADE TO LUXURY | CocoSpark#14 | The Art of Last Minute Magic: Flexibility as a Luxury StandardIn the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs turn chaos into charm. From handling urgent client demands to creating surprise-and-delight moments with zero prep time, this is your guide to making it look effortless—no matter what. Because in luxury, magic is often made in the final hour.2025-04-1505 minUPGRADE TO LUXURY | CocoSpark#13 | Not All Luxury Clients Are the Same!In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.What you’ll learn in this episode:The two dominant trends shaping luxury today (quiet vs ostentatious)What high-end clients really w...2025-04-1209 minUPGRADE TO LUXURY | CocoSpark#12 | 🇫🇷 Parlons Luxe avec Caroline Mignaux pour MarketingSquare🎙 Lever le voile sur l’upmarket : mon passage dans Marketing SquareJ’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Marketing Square pour parler d’un sujet aussi fascinant que redouté : le luxe.Dans cet épisode, on plonge ensemble dans les coulisses du marché haut de gamme. J’y partage ce que j’aurais aimé savoir avant de me lancer, les vrais codes du luxe, les attentes (parfois surprenantes) de cette clientèle, et surtout, des stratégies concrètes pour construire une offre upmarket qui vous ressemble — sans bullshit, sans jouer un rô...2025-04-1119 min
Marketing Square : Les secrets Growth Marketing ⚡️455. Comment vendre du high ticket ? (Ft. Maddy Christina)Bonus 🧨🤫Vendre plus cher fait peur.On s’imagine que les clients haut de gamme sont :— plus exigeants— plus difficiles à convaincre— impossibles à satisfaireEt si le problème, ce n’était pas les clients…Mais votre posture ?Dans cet épisode, Maddy Christina vous partage les codes du luxe pour attirer une clientèle qui dépense plus.📖 CHAPITRES 02:53 - Les erreurs à éviter quand on vend cher04:19 - Quiet Luxury vs Luxe Show-off06...2025-04-1119 minUPGRADE TO LUXURY | CocoSpark#11 | Mistakes Don't Break Trust...Your clients can forgive a mistake—but they’ll never forget how you reacted to it.In this episode, we dive into the art of handling errors with elegance, control, and premium-level professionalism.🎧 Listen now to learn how to turn slip-ups into trust-building moments.2025-04-1005 minUPGRADE TO LUXURY | CocoSpark#10 | You & Coco | Are you really a luxury brand?You say your brand is premium—but would your clients agree?In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your brand truly belongs in the high-end and luxury space.No fluff, no surface-level advice—just the clarity you need to refine your positioning, elevate your experience, and finally attract clients who value what you do.If you're aiming for premium... press play now.2025-04-0906 minUPGRADE TO LUXURY | CocoSpark#9 | The Middle Class is Dead – Here’s Why You Should Stop Targeting ThemTired of clients who negotiate, delay, and drain your energy? This episode is for you. Maddy and Alex dive deep into why the middle-class mindset is holding your brand back—and how shifting your positioning can attract high-end clients who pay more, expect less, and trust faster.You’ll learn:✔️ The 3 toxic behaviors of middle-market clients✔️ What high-budget buyers really look for✔️ How to stop sounding “affordable” and start commanding respect✔️ The subtle signs that scream “not premium”—and how to fix themIt’s time to stop playing small and start acting like the brand luxu...2025-04-0604 minUPGRADE TO LUXURY | CocoSpark#8 | In a world of fast fashion, be a Louboutin's red sole! How to Make Your Brand Instantly RecognizableDescription:What makes a brand truly unforgettable? Think of Louboutin’s red soles, Tiffany’s blue box, or Hermès’ orange packaging. These aren’t just details—they are brand signatures that create instant recognition.In this episode of Upgrade to Luxury, we break down how to craft a signature that makes your brand stand out effortlessly.You’ll learn:✔️ The 4 types of brand signatures and how to use them✔️ Why consistency is more powerful than creativity✔️ How luxury brands turn small details into billion-doll...2025-03-2904 minUPGRADE TO LUXURY | CocoSpark#7 | The Truth About Referral CommissionsShould you pay for referrals? Should you expect a commission when you recommend someone? In this episode of Upgrade to Luxury, we dive into the debate around referral commissions and whether they truly bring value or just create an endless bidding war.We explore:✔️ The hidden risks of commission-based referrals✔️ Why money isn’t always the best incentive✔️ How luxury brands build exclusive referral networks✔️ The best strategies to handle referrals without losing trustIf you want to attract high-budget clients while maintaining strong relationships, this episode is for you. Tune in now!2025-03-2205 minUPGRADE TO LUXURY | CocoSpark#6 | Impressing High-End Clients: Thoughtfulness over PricePodcast Description for Spotify:How to Impress High-End Clients (Without Just Spending More Money)How do you impress someone who already has everything? The answer isn’t in price—it’s in thoughtfulness, personalization, and creating moments money can’t buy.In this episode of Upgrade to Luxury, Maddy and Alex dive into the real secret to wowing wealthy clients, without endlessly increasing your budget.You’ll learn:✔️ Why luxury clients value experiences over material gifts✔️ How top luxury brands like Four Seasons and Ritz-Carlton master personalization✔️ Simple, low-cost strategies to...2025-03-1504 minUPGRADE TO LUXURY | CocoSpark#5 | Networking VS Social presenceNetwork or Online Presence: Which One Will Get You Luxury Clients?In this episode of UPGRADE TO LUXURY, Maddy and Alex break down one of the biggest questions for entrepreneurs aiming to attract high-budget clients:📌 Do you need a strong network, or can a powerful online presence be enough?The answer? It depends on YOU.💼 Some luxury brands thrive purely on word-of-mouth and private connections.📱 Others, like Jacquemus, have built empires through social media presence alone.📊 And according to McKinsey, 70% of luxury purchases are influenced by online touchpoints—but Bain & Co. rep...2025-03-0805 minUPGRADE TO LUXURY | CocoSpark#4 | Why you're going to lose money and it's okThe Art of Working Smart with High-Budget Clients 💼In this episode, Maddy and AI Alex dive into the essentials of managing premium clients without sweating the small stuff. If you’ve ever wondered how to deliver exceptional service without getting lost in the details, this one’s for you.You’ll learn:✨ Why spending money on high-budget clients is part of the game (and totally okay!)📦 The mistake of charging for minor expenses—and what to do instead🎁 How to create space for thoughtful surprises that wow your clients💰 Smart pricing strategies to build in...2025-02-2505 minUPGRADE TO LUXURY | CocoSpark#3 | The psychology of premium pricing - Charge more, love morePodcast Description for Spotify:💼The Price of Perception: Why Charging More Adds Value 💼In this episode, Maddy and Alex dive deep into thepsychology of pricing and whycharging more can actually make your brand more desirable.Discover:✨ How pricing shapes your brand’s perceived value🚩 The 5 common mistakes that make your brand look cheap (and how to fix them)💡 Why confidence in your pricing attracts high-end clients🎯 Actionable tips to elevate your brand without slashing pricesIf you’ve ever felt nervous about raising your prices or worried about scaring clients...2025-02-1806 minUPGRADE TO LUXURY | CocoSpark#2 | Tips to make your packaging luxury with no budgetWhen I started developing my brand for wealthy clients, I knew I needed to create an experience with the packaging, not just the product. But, like most of us transitioning to a new market, I didn’t have the budget for personalized boxes with my logo or fancy bags. So, I found the perfect tip to save money and look high-end: personalized silk ribbon. You can find it online for next to nothing—just add your logo! A plain white box? Wrap your ribbon around it, and it works! A standard white bag? Swap out the handles for ribbon, and...2025-02-1107 minUPGRADE TO LUXURY | CocoSpark#1 | How clients find us... Debate after interview with Aurelien GueryIn the world of luxury, reputation is everything. Aurelien Guery shares how word-of-mouth, industry connections, and top awards keep high-level clients coming back. From exclusive collections to 5-star luxury hotels, it’s all about credibility and trust.2025-02-0708 min