Shows
Marketing From The EdgeMarketing From the Edge: The Best of 2024Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might...2025-01-0631 minMarketing From The EdgeThe 3 Phases of Business: Which one are you in?Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in. Timestamps:00:00 Introduction to Marketing From The Edge01:03 Understanding Business Stages01:27 The Importance of the Big Thing vs. the Important Thing02:15 Leveraging Small Improvements for B...2024-12-3028 minMarketing From The EdgeNo BS Advice to Build $20M BusinessLast Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business - by beginning with the end in mind. Timestamps:00:00 Introduction to Infinite Loop Game01:08 Setting Ambitious Goals: The $20 Million Plan02:01 Breaking Down the Goal: Steps to $20 Million03:41 Running vs. Building a Business05:10 The Four Building Blocks of Revenue07:03 Front-End Acquisition and Monetization16:11 The Importance of Live Events19:30 Leveraging Experience for Su...2024-12-2338 minMarketing From The EdgeThe $84 million SMS secret you've never heard of Today we're talking about the 84 million dollar SMS strategy you've never heard of. Timestamps:00:00 Introduction01:02 The $84 Million SMS Strategy01:34 The Shift from Email to SMS02:16 Building and Utilizing Your SMS List03:36 The Value of High-Quality Leads05:46 Effective SMS Marketing Techniques11:02 The Importance of Timeliness in SMS12:06 Maximizing Engagement with Live Events17:40 Understanding Audience Psychology18:15 The Importance of SMS in Modern Marketing19:50 Challenges and Opportunities in SMS Marketing22:44 Effective Messaging Strategies2...2024-12-1631 minMarketing From The EdgeUnlocking AI's Potential in Your BusinessToday we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business. Timestamps:00:00 Introduction01:01 AI in Marketing: Current State and Future Prospects02:17 Historical Perspective on Technological Advancements05:23 AI in Healthcare: A Dermatologist's Story09:18 AI's Role in Enhancing Productivity20:40 The Future of Marke...2024-12-0925 minMarketing From The EdgeControversial Marketing MythToday we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why… Timestamps:00:00 Introduction01:11 Controversial Statement: Split Tests are B.S.01:28 The Problem with Split Tests06:40 Valid Split Testing: What It Takes07:01 Optimization vs. Maximization08:54 Real-World Examples and Lessons19:58 Conclusion and Final Thoughts20:16 Outro and Contact Information Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https...2024-12-0220 minMarketing From The EdgeSTOP Letting Other People Do This To Your BusinessToday we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business. Timestamps:00:00 Introduction01:11 Drowning Out the Noise: Evaluating Feedback05:14 Real World Results vs. Theories06:52 The Value of Experience in Feedback12:11 Overcoming Fear and Taking Control14:53 Practical Sal...2024-11-2522 minMarketing From The EdgeCenturion’s Path: The First 5 Months of my $0 to 9 Figures JourneyWarning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to hav...2024-11-1848 minMarketing From The EdgeScaling Your Business in 30 Minutes: A Complete StrategyToday we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If...2024-10-2822 minMarketing From The EdgeBusiness GROWTH Through Story Selling in MarketingToday my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up. Timestamps:00:00 Introduction 0...2024-10-2119 minMarketing From The EdgeCONTROVERSIAL Business Myth Busted: Do THIS InsteadToday we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback. Timestamps:00:00 Introduction 01:12 Controversial Opinions on Business and Marketing02:10 The Myth o...2024-10-1422 minMarketing From The EdgeFind HIDDEN Money In Your BusinessToday we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready. Timestamps:00:00 Introduction to Revenu...2024-10-0723 minMarketing From The Edge10x Your Next Product Launch in 7-StepsToday, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you. Timestamps:00:00 Introduction 01:06 The Seven-Step Framework01:31 Understanding Launch Terminology02:34 Step 1: Top of Funnel02...2024-09-3021 minMarketing From The EdgeBuilding A Players and Getting Rid of the RestToday, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes mone...2024-09-2324 minMarketing From The Edge3 Numbers To SCALE Your Business FASTToday we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there....2024-09-1624 min
Kerry Lutz's--Financial Survival NetworkThe Mindset Shift: Breaking Through the Barriers to Success - Cody Alexander #6140Cody Alexander and Kerry Lutz discussed the keys to success, including curiosity, competitiveness, and interpersonal skills. They emphasized the importance of personal responsibility and taking ownership of one's actions and attitudes. The conversation also covered the value of learning from experiences, having a clear game plan, and avoiding the pitfalls of not knowing one's direction. Additionally, Kerry interviewed Cody about his role as the chief marketing officer at StocksToTrade and his podcast business, Marketing from the Edge. Cody discussed the company's platform and shared his experiences in buying and scaling a business in the financial education space. He emphasized the...2024-09-0915 min
Kerry Lutz's--Financial Survival NetworkThe Mindset Shift: Breaking Through the Barriers to Success - Cody Alexander #6140Cody Alexander and Kerry Lutz discussed the keys to success, including curiosity, competitiveness, and interpersonal skills. They emphasized the importance of personal responsibility and taking ownership of one's actions and attitudes. The conversation also covered the value of learning from experiences, having a clear game plan, and avoiding the pitfalls of not knowing one's direction. Additionally, Kerry interviewed Cody about his role as the chief marketing officer at StocksToTrade and his podcast business, Marketing from the Edge. Cody discussed the company's platform and shared his experiences in buying and scaling a business in the financial education space...2024-09-0915 minFinancial Survival NetworkThe Mindset Shift: Breaking Through the Barriers to Success - Cody Alexander #6140Cody Alexander and Kerry Lutz discussed the keys to success, including curiosity, competitiveness, and interpersonal skills. They emphasized the importance of personal responsibility and taking ownership of one's actions and attitudes. The conversation also covered the value of learning from experiences, having a clear game plan, and avoiding the pitfalls of not knowing one's direction. Additionally, Kerry interviewed Cody about his role as the chief marketing officer at StocksToTrade and his podcast business, Marketing from the Edge. Cody discussed the company's platform and shared his experiences in buying and scaling a business in the financial education space. He emphasized the...2024-09-0915 minMarketing From The EdgeHow to Hire, Inspire, and ExcelToday we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode. Timestamps:...2024-09-0934 minMarketing From The EdgeHow I'm Going to Build My Next $100 Million BusinessToday is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies. Timestamps:00:00 Introduction 01:04 Generating Billion Dollar Revenue02:18 The Importance of Math in Marketing02:32 Webinar Success Stories02:55 Identifying and Fixing Problems04:44 Building Effective Marketing Teams09:01 Strategy vs. Execution14:38 Practical Application for Business14:48 Starting Over in Your 30s: Key Questions to Consid...2024-09-0327 minMarketing From The Edge30 Years of Business Growth Experience in 30 MinutesToday we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet. 00:00 Introduction01:04 Secrets to Direct Marketing Success01:31 Navigating Small Business Challenges02:17 Learning from Failures and Successes02:57 Adapting to Different Industries05:38 The Financial Publishing Journey10:27 Onboarding and Early Challenges13:33 Monetizing and Growing the Business15:36 Maximizing Customer Engagement18:26 Understanding Customer Behavio...2024-08-2636 minMarketing From The EdgeInterviewing The $1.5 Billion ManToday for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet. Timestamps:00:00 Introduction01:40 The Value of Listening to Billionaires02:52 The Goal of the Podcast03:48 John Alexander's Marketing Journey05:23 Discovering Direct Response Marketing07:35 Early Marketing Experiments12:50 Starting a Landscaping Busin...2024-08-1930 minMarketing From The EdgeHow To Start A Successful BusinessToday we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days. Timestamps:00:00 Introduction to Marketing from the Edge00:29 Meet the Hosts: Cody and John Alexander01:00 The Importance of Starting Imperfectly01:43 Overcoming Perfectionism in Entrepreneurship04:08 Direct Response Marketing Insights06:22 The Origin of Our Podcast Journey08:25 Strategy vs. Tactics in Marketing09:42 Real-Life Applica...2024-08-1223 minMarketing From The EdgeWelcome to Marketing From The EdgeWelcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.Join us each week to hear...2024-08-1101 min