Cody Plofker And Eli Weiss - Podcast Details

Shows

Down To ChatS3 E12: How to Build a Customer-Centric Organization with Jess CervellonIn the twelth and final episode of Season Three, Eli chatted with Jess Cervellon, a CX leader and VP of CX at Feastables. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest:...2023-10-0249 min

Down To ChatS3 E11 "You’re Likely Leaving Money on the Table" with Adam RobinsonIn the eleventh episode of Season Three, Cody chatted with Adam Robinson, CEO of Retention.com. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat. Connect with the hosts and guest: Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠cody...2023-08-0346 min

Down To Chat“Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex GIn the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices" Alex is also the writer behind "No Best Practices," a phenomenal resource for marketers that will be linked below. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is...2023-07-2046 min

Down To ChatS3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from HausIn the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel. Zach shares his insights on how to approach incrementality testing, which involves determining the true impact of marketing campaigns on customer behavior. They explore various methodologies and tools used in these processes and highlight the importance of accurate measurement...2023-07-0952 min

Down To ChatS3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene AubertIn the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for...2023-06-0933 min

Down To ChatS3 E7: The Future of VC in DTC with Ben Lerer of Lerer HippeauIn the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with...2023-05-2450 min

Down To ChatS3 E6: All The Google Hot Takes with Ex Googler Ben KrugerIn the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season is brought to you by Postscript and Tapcart. ⁠⁠⁠https://postscript.io/⁠⁠⁠ -- Free 30-day trial with this link! ⁠⁠⁠https://www.tapcart.com/downtochat⁠⁠⁠ -- 2 months free with this li...2023-05-1549 min

Down To ChatS3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine DiningIn the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention. During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI. On the other hand, Eli shares his learnings from the fine dining industry to highlight the importance of creating positive experiences and retaining customers. This episode is filled with valuable lessons and techniques applicable to businesses of all sizes...2023-04-2638 min

Down To ChatS3 E4: Paid Ads MasterClass and Retention Team BuildingIn the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation. During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns for maximum ROI. Meanwhile, Eli shares his knowledge on developing and implementing effective CX/Retention strategies, including identifying key metrics, bringing on your first CX hire, and creating positive experiences to drive customer loyalty. ...2023-04-1956 min

Down To ChatS3 E3: How to Fix Your Retention with Val GeislerIn the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last ten years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Postscript and Tapcart. ⁠⁠https://postscript.io/⁠⁠ -- Fr...2023-04-1142 min

Down To ChatS3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. InstagramIn the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes. Kendall is the brains behind so many brands you know and love in this space, like Graza, Canopy, and so many more! If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Postscript and Tapcart. ⁠https://postscript.io/⁠ -- Free 30-day trial with this link!2023-03-281h 00

Down To ChatS3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The WinIn the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Postscript and Tapcart. https://postscript.io/ -- Free 30-day trial with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter 2023-03-1657 min

Down To ChatS2 E12: A Landing Page Masterclass with Nik SharmaIn episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.co...2023-02-2046 min

Down To ChatS2 E11: The Death of Hypergrowth, VC in DTC, and Holistic RetentionIn episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/ne...2023-02-1356 min

Down To ChatS2 E10: How to Properly Test Ad Creative and Tips for Retaining CustomersIn episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli...2023-01-271h 05

Down To ChatS2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing WebsitesIn episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?" If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cod...2023-01-1855 min

Down To ChatS2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep DiveIn episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools. We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This seaso...2023-01-1155 min

Down To ChatS2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean FrankIn episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this...2023-01-0442 min

Down To ChatS2 E6: Black Friday: Huge mistakes, Record Days, and LessonsIn episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-12-171h 02

Down To ChatS2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly DataIn episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.c...2022-12-051h 04

Down To ChatS2 E4: DTC vs Retail and Billion Dollar Biz IdeasIn episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-11-2957 min

Down To ChatS2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTCIn the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-11-1643 min

Down To ChatS2 E2: New Growth Channels, Shipping Insurance, and The Cody SubtweetIn the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-11-091h 01

Down To ChatS2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the GameIn the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-11-031h 08

DTC PodcastEp 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh InSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his...2022-09-1952 min

Down To ChatS1 E12: Community Building, Team Building, and an Amazing AcquisitionIn episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-09-1053 min

Down To ChatS1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"In episode Eleven of Down To Chat DTC, Eli and Cody chatted about all things Facebook ads and DTC as a whole. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com 2022-09-0157 min

Down To ChatS1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael BairIn episode Ten of Down To Chat DTC, Eli chats with Michael Bair, the SVP of CX at FIGS. FIGS is a DTC healthcare apparel and lifestyle brand that celebrates, empowers, and serves current and future generations of healthcare professionals. We chatted about CX as a career, quiet quitting, shipping insurance, leading and motivating large CX teams, and calculating ROI on great CX. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k t...2022-08-231h 19

Down To ChatS1 E9: Drops, Community, and Collabs with Peiman RafIn episode Nine of Down To Chat DTC, Cody and Eli chat with Peiman Raf. Peiman is the Co-founder and CEO of Madhappy. In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have. We chatted about how Madhappy chooses who...2022-08-1950 min

Down To ChatS1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray JoshiIn episode Eight of Down To Chat DTC, Cody and Eli chat with Shray Joshi. Shray is the Founder of Good Peeps, a full-stack marketing agency that helps scale and build the brands in your fridge and pantry. Good Peeps works with brands like Flying Embers, Kaged, Fly by Jing, and many more. Prior to Good Peeps, Shray was Director of Digital at Health-ade, and worked at other fantastic brands like Simulate and Cha-Cha Matcha. We chatted about the future of dtc marketing, how lots of short-term hacks won't work for much longer, and growing o...2022-08-111h 04

Down To ChatS1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt BertulliIn episode Seven of Down To Chat DTC, Cody and Eli chat with Matt Bertulli. Matt is the CEO of Pela Case and Lomi, 9-figure businesses with a mission to “unfuck the planet”.   We chat about how Matt is the online garbage-man, how Lomi is taking a software-onboarding approach, and how the way a customer feels matters more than anything else. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best...2022-08-041h 06

Down To ChatS1 E6: On Killer Landing Page Tests, Building a Community, and Brands to WatchIn episode three of Down To Chat DTC, Cody and Eli talk about Cody's landing page tests, Eli building a community, and our fav brands that are doing things differently. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss 2022-07-281h 00

Down To ChatS1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda GoetzIn episode five of Down To Chat DTC, Amanda chats with us about hustle culture, how House of Wise builds community like no other, and how to get the most of your work day (and week). This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eli...2022-07-2152 min

Down To ChatS1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne CoffeyIn episode four of Down To Chat DTC, Joanne chats with us about unconventional retention strategies, segmentation, and how we all met and ended up working together at JRB. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Joanne: https://twitter...2022-07-141h 11

Down To ChatS1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service DisastersIn episode three of Down To Chat DTC, Cody and Eli talk about the pending potential FCC TikTok ban, RadioShack wildin' out on social, and how we'd handle customer service disasters. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss 2022-07-0758 min

Down To ChatS1 E2: On Building Brand, Playing the Long Game, and Scammy Retention TacticsIn episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss 2022-06-231h 16

Down To ChatS1 E1: Buying Companies and Leveraging Personal Brand with Nik SharmaIn episode one of Down To Chat DTC, Nik chats with us about buying his first DTC brand, what he looks for in potential hires, and what he never wants to see again in DTC. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss Nik: https://twitter.com/mrsharma | ht...2022-06-161h 30