Cohley - Podcast Details

Shows

Always Off Brand“The Content Game For Brands!” with Tom LoganAlmost all of the band is back together, well Hayley Brucker and The News and Scotty O have a great chat with the CEO of Cohley Tom Logan! What is happening and how do you manage all this content? How do you make content a profit center or should you? “What’s That Keyword?” game is back and the NEWS Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our SPONSOR is back! They are back MAGIC MIND!! Go to their website! https://magicmind.com/pages/hp-v1 Scott has been using Magi...2024-09-191h 01

Always Off Brand“LIVE from eTail - New Friends, Content, Sinks and Laptops!” All-Star GuestsWhat an incredible show from Boston eTail! We were going to interview Tom Logan from Coehly and it turned into a networking party with Michael Challinger and Donna Bedford and Lauren Livak Gilbert. What a blast! Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our SPONSOR is back! They are back MAGIC MIND!! Go to their website! https://magicmind.com/pages/hp-v1 Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magi...2024-09-1234 min

The MarTech MatrixUser Generated Content: It's Power in Marketing & eCommerceSummary Cohley is a software platform that helps consumer brands generate content, including photos, videos, and product reviews. It focuses on creating content that fosters connection and trust between brands and consumers throughout the consumer journey. Cohley facilitates the relationship between brands and creators, allowing brands to tap into a network of over 100,000 creators. The platform also integrates with various channels and provides tools for brands to communicate directly with creators and approve assets. Cohley's business model involves a base license fee for using the platform and incremental spend directly to the creator. The platform secures content...2024-06-1749 min

Unpacking the Digital ShelfDriving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at CohleyThe data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at content generation and testing platform provider Cohley to join the podcast and share some best practices around testing, scaling, and maximizing the sales impact of your user generated content strategy.2024-02-1242 min

The Digital Deep Dive With Aaron ConantFinding the Voice of the Shopper via UGC With Kim RayburnKim Rayburn is a Client Engagement Advisor at Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. She is also a Principal and Consultant at Topnotch Consultancy, where she helps companies transform their sales growth strategies. With 25 years of consumer-focused experience in various global executive roles, Kim has worked in research, finance, product development, retail, and analytics. In this episode… With brands competing for consumer attention, observing shoppers’ behaviors, preferences, and demands has become crucial for engagement and sales. How can you capture the shop...2024-02-0145 min

eCommerce Marketing PodcastElevate Product Pages by Harnessing Reviews and Testimonials - with Tom LoganTom is the Co-founder & CEO of NYC-based Cohley, the platform that's helping brands generate the content they need to win at every step of the consumer journey. In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content What kind of impact have video testimonials shown on conversion rates compared to traditional text reviews and the specific industries or product types that benefit more from video content How do you ensure consistency in...2023-10-3035 min

Pardon My SuccessEpisode 4: DIY UGC (User Generated Content) with Clorissa WrightThis week we sit down with Digital Advertising Casting Director, Clorissa Wright, and talk about building your portfolio, beginner online influencing, ~getting discovered~ and more! Beginner Friendly Influencer Platforms: https://www.cohley.com/ https://hashtagpaid.com/ https://creator.co/2023-10-1023 min

The Digital Deep Dive With Aaron ConantContent and the Voice of the ShopperTom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. In this episode… According to digital studies, 70% of in-store purchases occur from online product research. With this integration of retail and digital commerce, consumers desire authentic, interactive content. How can yo...2023-09-2148 min $The Creator\'s Chaos$ The Creator's ChaosCreative Vs. Casual Photography Roundtable with Creators Stephanie @lensandluggage + Ashley @ashleymarieblog_In this excting episode of "The Creator's Chaos," hosts Anna and Rachel bring you a captivating roundtable discussion with two fellow Denver creators, Stephanie (@lensandluggage) and Ashley (@ashleymarieblog_). Join us as we delve into the hotly debated topic of "Creative vs. Casual Photography." Stephanie, who specializes in creative, curated, and commercial photography, and Ashley, who approaches her content with a more carefree and casual approach, offer their unique perspectives on the art of photography and content curation. Throughout the episode, they candidly share their creative processes, delve into what drew them to their distinct styles, and provide...2023-07-1823 min

Reel It InScaling DTC Brands Through Modular UGC & TikTok Ads W/ Sufian AsgharSufian Asghar co-founded Adtok, a creative performance agency that helps established e-commerce and DTC brands lower their customer acquisition costs and grow through modular UGC & TikTok ads. Adtork is known for helping scale 7 to 9-figure eCom brands, and it is also one of the UK’s fastest-growing TikTok ad agencies for DTC brands. If you'd like to connect with Sufian, don't hesitate to reach out to him through his socials: Website: https://www.adtok.co/ Twitter: https://twitter.com/sufianszn Li...2023-04-1926 min

Reel It InScaling Your DTC Brand: Expert Insights and Trends in eCommerce Growth W/ Andrew FarisAndrew Faris has been growing eCommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. After growing eCommerce brands on both the brand and agency side since 2014, he launched AJF Growth in 2022 as his own consulting business to bring his experience growing DTC brands to a select few clients at a time, leading their efforts to profitably grow via marketing planning, forecasting, ads, email, and whatever else it takes to take eCommerce brands to the next level. 2023-04-1238 min

Reel It InEmpowering Sustainable Eco-friendly Brands To Scale Online W/ Phil KielPhil Kiel is the UK managing director of Hello Earth - an eCommerce Digital Marketing Agency with a conscience that trademarked the term USSP - Unique Sustainable Selling Point - to recognize just how important sustainability is to modern businesses. They've generated £96M in revenue for clients and managed £12M in advertising spend. Phil is also the host of the podcast, Ecom Life with Phil Kiel, a podcast for marketers, brands, and agency owners where he looks to share his learnings and experiences. If you'd like to connect with Phil, don...2023-02-2231 min

The Digital Deep Dive With Aaron ConantThe Case for Not Cutting the Content BudgetTom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. In this episode… As content creation grows more expensive, brands are beginning to reduce their budgets. But this introduces risks since content is essential for channel diversification, audience reach, and in...2023-02-1641 min

Reel It InBuilding Successful Products In D2C W/ Oren SchaubleOren John - a Product & Brand Advisor to D2C Brands, creator, featured in Vice, Mashable, Travel & Leisure. He most recently built and was the President of a public CPG company, Unrivaled Brands. Before that, he worked as a product development and marketing executive specializing in regulated and luxury products, including helping to establish the consumer drone product channel in big-box retail worldwide. Oren has over 10 years of experience building and advising e-commerce brands in luxury and CPG. His newsletter Product People shares practical advice on how brands can build better products and you can a...2023-02-1526 min

Reel It InRidding The World Of Wasted Marketing Spend W/ Michael KaminskyMichael is the founder of Recast, an automated marketing data science platform for eCommerce and D2C brands providing marketers with near-real-time marketing mix modeling and sophisticated forecasting and planning tools. The company offers a fully automated insight system built on the power of artificial intelligence that optimizes marketing performance by accurately measuring the true impact of marketing in real time, enabling marketing teams to deliver more returns for less money. Recast is on a mission to rid Ecom/ D2C brands of wasted marketing spend. They’ve just recently raised over $3M in funding. Mi...2023-02-0826 min

Reel It InDriving Smarter Business Decisions Using Zero-Party Data W/ Jeremiah PrummerJeremiah Prummer is the founder and CEO of KnoCommerce - a leading post-purchase survey software for eCom companies. Prior to starting KnoCommerce, Jeremiah built eCommerce companies, worked at marketing agencies, and built a reputation for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites. In this episode, we discuss Jeremiah's background, starting KnoCommerce, the state of attribution in marketing since the iOS 14.5 update, the importance of zero-party data, and Jeremiah's own best practices to collect it, among other topics. If you'd like to connect with Jeremiah, don't hesitate...2023-01-1228 min

Reel It InThe Difference Between Performance Marketing Today And In The Future W/ Dara DenneySenior Performance Creative Director and paid ads expert Dara Denney stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel. Dara's a performance creative expert that works with direct-to-consumer eCommerce brands on their paid social advertising. In her personal time, she's also a content creator. Every week she launches an episode about paid social advertising on her YouTube channel. Currently, she's the Director of Performance Creative at Thesis (acq. by Barrington Media Group) where she oversees the Performance Creative Department. T...2022-12-1433 min

Email Einstein Ingenious eCommerce Email Marketing by FlowiumImprove Your Post-BFCM Sales with Cohley125 - In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley. Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley. https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2022-12-0635 min

Reel It InWhy Email Marketing Is One Of The Most Effective Channels To Drive Results W/ Phillip RiversEmail marketing expert for DTC brands Phillip Rivers stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel. Phil is a partner at Commerce12, an operational e-commerce agency working with a wide range of brands to help grow revenues, lower costs, and increase bottom-line profits. Phil has driven over $100M in sales with email and SMS marketing for some of the fastest-growing brands in commerce. If you'd like to connect with Phillip, don't hesitate to reach out...2022-11-2329 min

Reel It InWhy Product Reviews Are Table Stakes for eCommerce Brands Today W/ Alex Yedibalian (Part 2)Senior Account Executive at Cohley Alex Yedibalian stops by to discuss the evolution of product reviews in the eCommerce and retail industry and their overall importance in the ultimate success of your brand. If you'd like to connect with Alex, don't hesitate to reach out to him through his socials: Website: https://www.cohley.com/ LinkedIn: https://www.linkedin.com/in/alexyedi Get in touch with Cohley to learn more about review generation: https://www.cohley.com/consultation 2022-11-1133 min

Reel It InWhy Product Reviews Are Table Stakes for eCommerce Brands Today W/ Alex Yedibalian (Part 1)Senior Account Executive at Cohley Alex Yedibalian stops by to discuss the evolution of product reviews in the eCommerce and retail industry and their overall importance in the ultimate success of your brand. If you'd like to connect with Alex, don't hesitate to reach out to him through his socials: Website: https://www.cohley.com/ LinkedIn: https://www.linkedin.com/in/alexyedi Get in touch with Cohley to learn more about review generation: https://www.cohley.com/consultation ------------------------ 2022-11-1117 min

Reel It InDiscussing The Evolution Of Influencer Marketing W/ Joshua CarterExperienced PR & Marketing Leader and Senior Director of PR, Social, and Influencer at Shutterfly Joshua Carter stops by to discuss the evolution of the influencer marketing industry throughout the course of the years and the best practices to create winning creatives with their help for DTC and e-commerce brands. If you'd like to connect with Joshua, don't hesitate to reach out to him through his socials: Website: https://www.shutterfly.com/ Twitter: https://twitter.com/carterjoshuar LinkedIn: https://www.linkedin.com/in/joshua-carter-b37bb327 2022-11-0228 min

Reel It InBuilding Trust And Optimizing Conversion Rates W/ CRO Expert Carl WeischeCo-Founder of ACCELERATED, Carl Weische stops by to discuss AI-Based CRO & Multi-Funnel-Testing. He and his team are currently working with over 26+ D2C-Brands solely focussed on improving their Ad Performance and Scaling Profits through AI-Based CRO & Multi-Funnel-Testing. In the past, they've worked with & consulted over 150+ 7-, 8- and 9-Figure D2C-Brands and found that the most successful ones have the same commonalities. Tune in and check out the podcast to find out what those are. If you'd like to connect with Carl, don't hesitate to reach out to him through his socials: 2022-10-2627 min

Reel It InUsing Psychology to Make Irresistible Creative for Paid Social W/ Sarah LevingerCreative Strategist and Performance Creative Consultant, Sarah Levinger, stops by to discuss how to create effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. At the age of 22, Sarah successfully built and managed her own marketing agency, where she developed social media and marketing strategies for local small businesses, multi-level startups, and community associations. As her company grew, she began to see a large disconnect between the brands she was working with and the customers they served. Her search for a better way to communicate led her to a 10...2022-10-1924 min

Reel It InHow To Become An Industry Disruptor With TYME Co-founder & CEO, Jacynda SmithCo-founder & CEO of TYME Jacynda Smith stops by to discuss the development of the beauty industry and how D2C and eCommerce brands must adapt to see themselves succeed. TYME is an e-commerce company within the beauty industry that specializes in taking products direct to the consumer with a personal touch. Their flagship product, the TYME Iron, an all-in-one hair curling and straightening iron, catapulted the company into becoming a fast-paced and innovative startup making waves in women's high-end beauty products. If you'd like to connect with Jacynda, don't hesitate to reach out to her...2022-09-1428 min

Reel It InCreating Cool & Engaging Content for D2C & eCommerce Brands with Rachel CantorRachel Cantor, Brand and Content Lead at Tydo, stops by to discuss content creation & strategy for eCommerce brands, Tydo's role within the D2C space, and how B2B brands can create more engaging content for their socials. Tydo is a business intelligence platform for eCommerce brands, retailers, and agencies that aggregates your data into simple, actionable reports. Follow Rachel on Twitter: https://twitter.com/rachelcantor_ Visit and learn more about Tydo: https://www.tydo.com/ ------------------------ The Reel it In podcast from...2022-09-0730 min

Reel It InTurning Email Into Your Most Profitable Marketing Channel with Danavir SarriaDanavir Sarria, eCommerce email expert and founder of SupplyDrop, stops by to discuss how to write powerful email campaigns that actually convert for D2C brands. Danavir is a growth consultant with 11 years of digital marketing experience. He specializes in helping 7 and 8-figure eCommerce brands grow with performance marketing through his agency, SupplyDrop. They do this by turning email into their most profitable marketing channel. Clients that they've helped in the past include Kettle & Fire, Fangoria, and Lensabl Twitter: https://twitter.com/danavirsarria SupplyDrop Media: https://www.supplydropmedia...2022-08-3129 min

Reel It InHow To Select The Right Marketing Channel In D2C with Rabah RahilRabah Rahil, Chief Marketing Officer at Triple Whale, stops by to discuss marketing in D2C post-death-of-cookie era. He's a Facebook/Instagram Ads Junky with an incredible background and experience in ad tech and marketing. Triple Whale aims to be the Operating System for eCommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business. Twitter: https://twitter.com/rabahrahil Triple Whale: https://www.triplewhale.com/ ------------------------ The Reel it...2022-08-2436 min

Reel It InHow to Grow Your D2C Brand With the Power of Community With Kristen LaFranceKristen LaFrance, Director of Community at Repeat, stops by to discuss _. She’s on a mission to bring humanity back into eCommerce and help D2C brands grow. Many describe her as the "Mayor of DTC Twitter". Kristen has worked with hundreds of top companies (including ButcherBox, Box of Style, Four Sigmatic, and LOLA) to improve MRR and build deeper connections with their customers. Before joining Repeat, she served as Head of Resilient Retail at Shopify and Director of Growth & Community at Churn Buster. Repeat: https://www.getrepeat.io/ T...2022-08-1739 min

Reel It InAcquiring Customers Through Ad Campaigns With DTC Enthusiast & Podcast Host, Matt LadyFounder of Ventursom, Matt Lady stops by to discuss how DTC/eCom brands can go about adding growth initiatives that actually work. He's a freelancer with +5 years of service-based business experience between two different marketing agencies, working for himself, & moderating private paid communities. His everyday focus is split between helping eCommerce brands acquire customers through Facebook Ads and email, giving personalized coaching on how to launch freelance businesses through Ventursom, and finally, hosting the eCommerce Uncovered Podcast, where he has casual conversations with experts, enthusiasts, and operators in the eCommerce and DTC space to learn more about c...2022-08-1030 min

Meet the EntrepreneurMeet the Entrepreneur #22 - Tom Logan & Cooper Low, CohleyCohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. FOLLOW COHLEY https://www.cohley.com/ https://www.facebook.com/cohley/ https://twitter.com/cohley_ https://www.instagram.com/cohleycreators/?hl=en https://www.linkedin.com/company/cohley/ FOLLOW START-UP SOCIETY https://medium.com/start-up-society https://linkedin.com/company/start-up-society/ 2022-08-0933 min

Reel It InCreating Winning Ad Campaigns With TikTok Media Buying & Ad Creative Expert, Savannah SanchezFounder of The Social Savannah, Savannah Sanchez, stops by to discuss the winning formula for creating successful TikTok ad campaigns. She's a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. With over five years of experience working as a media buyer and ad creative strategist, she's become an industry leader in executing profitable paid social strategies, speaking at multiple international conferences, and sharing her insights via Twitter and Facebook groups. If you'd like to connect with Savannah, don't hesitate to reach out t...2022-07-2627 min

The Digital Deep Dive With Aaron ConantContent: The On-Brand Versus Off-Brand Divide With Tom LoganTom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. In this episode… There’s a demand for content now more than ever before, yet content is more expensive than ever. To help fulfill that need, some brands are turning towar...2022-06-0231 min

Discovering DesignMichael Yang | ChefOur guest for this episode is Michael Yang. A former Chef in NYC's fine dining scene and current Lead User Experience Strategist at Cohley where they are helping the world’s best brands generate the content they need. We'll learn about growing up in NYC, what really happens when you win two Michelin stars, and why you should ensure you have a healthy work/life balance, emphasis on the life part.2021-12-1324 min

Reel It InCreative as the Key to a Successful Paid Ad StrategyRyan Colpitts of Powr Media joins us to discuss the state of direct response advertising in light of iOS updates, rising ad costs, and emerging advertising channels. Ryan shares best practices for aligning your marketing creative with your paid ad strategy, running effective tests, and experimenting with unconventional content while still maintaining brand consistency. Powr Media, founded by Ryan, is a direct response advertising agency that specializes in Facebook ads, email marketing, and content creation for eCommerce brands.2021-10-1948 min

Reel It InWhat can Warby Parker learn from Casper? W/ former Fortune 50 Chairman & brand builder, Jeff SmithJeff Smith served 29 years at Johnson & Johnson, eventually working his way up to Company Group Chairman, where he ran staple brands like Tylenol, Neutrogena, Listerine, and many others. After leaving J&J, Jeff has started a number of ventures, including Ignite Venture Studio - a brand incubator that’s disrupting the start-up quo. Jeff joins us to give his take on Warby Parker’s IPO and what they need to do to avoid Casper’s fate. Later on, he tells us about his company, Honed, that he started with his daughter.2021-09-2949 min

Reel It InEmail Strategies for Building Incredible Customer Loyalty ProgramsOmnisend’s Senior Partner Manager, Jon Knott, stops by to reveal the most successful email strategies for building a strong customer loyalty program. Jon’s experience stems from his impressive work at Omnisend, an eCommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. The discussion covers the importance of opt-in channels while privacy continues to tighten, how to strike the right balance between email and SMS flows, and the difference between rule-based and machine-learning personalization.2021-09-1536 min

Reel It In3 Reasons Not to Work with Cohley & Parker's Marketing Lessons after 1 Year on the JobParker and Tom hit the road alone for this special episode. First, they discuss the oftentimes excruciating practice of explaining your MarTech job to your parents and their friends. Then they dive into the big three reasons you should NOT become a Cohley client. Finally, Parker shares the five lessons he’s learned in his first year as a content marketer after leaving the sales team. Don’t miss their discussions about the band Creed and Tom’s favorite Peloton instructors. You can find the aforementioned Three Reasons NOT to Work with Cohley article here.2021-09-0145 min

Reel It InDEI in Business, Marketing, and at Cohley with Tagg Magazine founder Ebone BellEbone Bell is the Founder & Editor in Chief of Tagg Magazine - a publication that serves “Everything lesbian, queer and under the rainbow” to provide the community with a central source for lesbian and queer culture, news and events. Parker and Tom sit down with Ebone to discuss the importance of DEI in business and marketing. We also touch on Cohley’s DEI journey and share some of the things we’re learning along the way. Ebone provides a plethora of actionable tips for brands to consider as they strive to create inclusive working environments for their employees, as well as...2021-08-0345 min

Reel It InInflation, Logistics Challenges, & Direct-to-consumer with Weyco Group's VP of MarketingParker and Tom are joined by Weyco Group’s Vice President of Marketing, Jeff Douglass, to discuss the current state of inflation, logistics challenges, and direct-to-consumer. More importantly, Jeff shares strategies and considerations for marketers trying to navigate these challenges. In his 18 years at Weyco (Stacy Adams, Florsheim, BOGS), Jeff has seen it all. Luckily for our listeners, he was kind enough to share his unique perspective with Reel It In.2021-07-2834 min

Reel It InEP 1: TikTok's Oliver Silzer and an Introduction to Reel It InParker and Tom talk about Cohley's new podcast and what to expect moving forward. Then, they're joined by TikTok's Manager of Strategic Partnerships, Oliver Silver, to discuss how brands can best approach the hottest platform on the market.2021-07-0632 min

Building Your Empire With SophieZoEp49: The Top Tech You Need to Scale - Part 3In the final episode of The Top Tech You Need to Scale series, Sophie is tackling all things content!Today’s episode is packed with awesome apps and software that help you create an endless stream of attention-getting, engaging content. You’ll get great recommendations on content generators, content tools, and content curation apps.We’re looking at the best features of content generators like:● Uberflip● Contently● Cohley● PopularPaysPlus, you’ll get the highlights of over a dozen content creation and curation tools that help you bring the best to your 2021-06-3012 min

The Tony Shap Method: Achieving Business Growth and MasteryEpisode 90: Tom LoganTom Logan Co-Founder & CEO @ Cohley 2021-06-2118 min

The Digital ExecutiveCEO Bringing His Company and Employees Closer to the Customer with CEO Tom Logan | Ep 309Send us a text Cohley's Co-Founder and CEO, Tom Logan, joins Coruzant Technologies for the Digital Executive podcast. He shares how he is bringing his company and team closer to the customer to listen better to their customers challenges. He also leverages technology to closely monitor the pulse of their customers' engagement and satisfaction. 2021-05-3112 min

JustAnAEProspecting and Personalization With Jenn BaloghIn this inaugural episode of JustAnAE, I chat with superstar seller, wine connoisseur, and CrossFit extraordinaire, Jenn Balogh.Jenn is an Account Executive at Cohley. Company Profile: Cohley helps brands generate the diverse assets they need to test in order to grow their businesses.Enjoy this episode where we talk about the importance of your personal brandThe power of prospectingThe value of personalizationCheck out Jenn’s recommendation of how her manager kept her motivated when shifting to a new role:https://www.youtube.com/watch?v=VyL93Ml...2020-12-3119 min

SnackWallsE07 Tom Logan: Outperforming competition with diverse talentWelcome to episode SIX, this is a big one!Tom Cohan came on the program and talked about making $$$ by having the right mix of talent.Tom talks about the benefits of hiring diverse talent and what his company is doing to improve at it. His experience has shown him that organizations must be intentional about fostering diversity, as diverse companies outperform less diverse companies. There's a real business impact and importance as well as human responsibility.Tom is the Co-founder and CEO of Cohley. Cohley is a two-sided marketplace that helps the...2020-08-1816 min