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Crypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastMost Overlooked Web3 Marketing Tactics (Costing You Growth) | Ep. 82In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success.We’ll break down:How to actually use SEO and content to drive organic growthThe untapped power of email marketing in Web3Why most communities feel dead (and how to fix it)How to u...
2025-04-1013 minCasually Pro Podcast
Casually Pro Podcast7 - Stories Over Style: How Gurjinder Singh Helps Startups Connect Beyond the SurfaceGet a monthly dose of inspiration and news by subscribing to our Casually Pro Newsletter! Gurjinder Singh is founder of Gesso (Design Studio) that helps Series A startups position and brand correctly before launching their GTM campaigns.  He brings a diverse background working in-house at a MarTech startup, and agency side as Director of Brand & Design at Coinbound (leading Web3 marketing agency). His specialties are in brand identity, positioning, web design, and product UI.  Gurjinder is notorious for posting:  - day-in-the-life of a designer memes,  - Rotten Tomatoes style blog...
2025-01-081h 10Crypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastPaid Media vs Earned Media in Web3 Marketing (Differences Explained) | Ep. 81In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs. Takeaways Paid media offers speed and simplicity in execution. Earned media builds long-term trust and credibility. Analytics are more robust in paid media...
2024-12-0411 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow to Hire a Marketing Agency | Top 5 Questions To Ask Before You Pick A Firm | Ep. 80In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them. When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are: What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit. How does the agency communicate with clients? Understanding the frequency and style of communication is important for managing...
2024-07-1707 minNewsRamp Business & Corporate Podcast
NewsRamp Business & Corporate PodcastInnovations in Gaming, SEO Services, Ocean Technology, Customer Experience, Electric Vehicles, ETFs, Tax Credits, Marketing, Cleaning Products, and Precision DiagnosticsToday's episode covers a variety of topics, including Galaxy Gaming's CEO discussing the company's focus on table games and online platforms, Aaron Rains SEO introducing a new E-E-A-T SEO service, Ocean Power Technologies securing a contract in Sub-Saharan Africa, Zingly launching a collaborative customer experience platform, VivoPower International PLC securing orders for the Tembo Tusker electric vehicle, Direxion launching new Single Stock Leveraged and Inverse ETFs for Meta Platforms, Inc., the New Markets Tax Credit Coalition releasing its 2024 progress report, Coinbound appointing a new Director of Accounts, Clean Habits launching in North America with innovative cleaning products, and OncoCyte Corporation...
2024-06-0510 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound Podcast2024 Web3 Marketing Predictions | What Crypto Marketers Need to Know | Ep. 79In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing...
2024-05-0204 minProof-of-PR
Proof-of-PRProof-of-PR Season 2 Episode 2: Coinbound CEO Ty Smith on Marketing Magic + ResilienceWelcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn’t sleep on SEO, biggest marketing mistakes, and so much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   
2024-03-1936 minDigital Marketing Today
Digital Marketing TodayExploring Innovations: The Future of News, Web3, Influencer and DOOH Advertising Digital Marketing Today Podcast: Cutting-Edge News & Innovations Digital Marketing Today Podcast Episode: Cutting-Edge News & Innovations in Digital Marketing Welcome to Digital Marketing Today, the podcast that keeps you abreast with the latest news and innovations in the world of online marketing. In this episode: Discover how the digital marketing landscape is influencing the world of news and journalism, shaping advertiser's engagement with news content amidst concerns for brand safety. Learn about the evolving trend towards data-driven programmatic advertising, signaling possible symbiotic opportunities for brands and news outlets. Explore the rapidly growing niche of Web3...
2024-02-2007 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWeb3 Fractional CMOs Explained (& Why You Probably Need One) | Ep. 78In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is 0:57 - What does a Web3 Fractional CMO do? 2:29 - Benefits of hiring a Fractional CMO 3:45 - How Fractional CMOs bill clients Find us online: Website: Coinbound.io Ty on Twitter (X): x.com/tysmithhq Coinbound on Twitter (x): x.com/coinboundio
2024-02-1405 minDigital Marketing Today
Digital Marketing TodayRevolutionizing Customer Acquisition and AI in the Ad SpaceDigital Marketing Today Podcast Welcome to Digital Marketing Today In today's segment, we delve into the fascinating world of digital marketing innovations and techniques. Our journey begins with insights into how technology-led generation agencies are transforming the landscape of customer acquisition. Companies like Coinbound and Cognism take center stage as we explore their novel lead targeting tactics. We then turn our attention to Amazon's bold strike into the streaming ad arena, integrating ads into their popular Prime Video service. Learn what Amazon's play for larger market share in the advertising realm signifies for both traditional...
2024-01-2904 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastDecentralizing Success: Andrew Hyde on the Power of Community in Web3 MarketingWelcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology. 🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the key roles of community and relationship building in turbocharging marketing strategies and what that's done for Render. 🚀Tune in as Ty and Andrew talk old-school and new-school marketing tactics, community, relationship-building, and the art of web3 marketing in the. 🎙️💡 #CoinboundOfficeHours #Web3Wisdom #CryptoMarketingMagic 🔗 Resources: For more exclusive content and updates, visit t...
2023-11-2927 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastLet’s Talk Community Growth in Web3 Marketing with Kelsey McGuire, CGO of Shardeum🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum. 🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3 innovation, Kelsey has played a pivotal role in shaping the future of marketing and community building. 🚀 Throughout this engaging conversation, Ty and Ke...
2023-10-0936 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastLet’s Talk Web3 Marketing with Blocknative CMO John JefferiesIn this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none. 🚀 About Blocknative 🚀 Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jefferies at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experi...
2023-09-1333 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastLet’s Talk Web3 Marketing (Katie Butler Interview)In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space. As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps...
2023-09-0523 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Press Releases: Everything You Need to Know | Ep. 73In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible. Follow Ty on Twitter: https://twitter.com/tydanielsmith. Try Coinscribble: https://coinbound.io/coinscribble
2023-06-1308 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastThe Ultimate Crypto PR Guide - Crypto Press ReleasesIn this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible. HIGHLIGHTS: Intro (0:00) What's the Purpose of a Press Release? (0:26) How to Write a Press Release (1:04) Components of a Press Release (1:42) Top Distribution Methods (3:28) Resources: ► Check out our agency, Coinbound: https://coinbound.io ► How to use Coinscribble (video):    • How to Use Coinsc...   ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our Twitter: https://twitter.com/coinboundio ► Coinscribble website: https://coinbound.io...
2023-06-0808 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow to Become a Web3 Thought Leader | Top Tips to Try | Ep. 74This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto M...
2023-06-0808 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastInside Blockchain Bandicoots Growth With Armen Tamzarian | Ep. 73Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month.   Resources:  ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...  ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our Twitter: http...
2022-12-2128 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastLimit Break's NFT Super Bowl Ad | What Does It Mean for Web3 Marketing? | Ep. 72Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad.  Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3. Highlights: 0:00 Intro 0:08 Limit Break Super Bowl Ad 0:29 Limit Break is a Web3 Gaming Company 1:55 They Just Bought a Super Bowl Ad 2:58 Why is This S...
2022-10-2707 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastTop Crypto Ad Networks | Are They Worth It? | Ep. 71Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency? We discuss the top crypto ad networks: 1. CoinZilla 2. Bitmedia 3. CoinTraffic We'll weigh the pros and cons of each method here to help you decide which one is right for you.
2022-10-2715 minPriv8 Podcast
Priv8 PodcastGrowth Marketing Hacks and How to Build a Community with Ty Smith, CEO of CoinboundThis week host Derek E. Silva joins Ty Smith, founder and CEO of Coinbound, a leading crypto marketing agency helping Web3 brands go viral. A great conversation on the best growth marketing hacks, how to build a community online, and the future of NFTs.
2022-10-1944 minPriv8 Podcast
Priv8 PodcastGrowth Marketing Hacks and How to Build a Community with Ty Smith, CEO of CoinboundThis week host Derek E. Silva joins Ty Smith, founder and CEO of Coinbound, a leading crypto marketing agency helping Web3 brands go viral. A great conversation on the best growth marketing hacks, how to build a community online, and the future of NFTs.
2022-10-1943 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastUltimate Web3 Networking Hack for 2022 | Ep 70Description: Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space. In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepre...
2022-06-1406 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat Are Soulbound Tokens? | SBTs ExplainedThe world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs. Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely. The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s...
2022-06-0206 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Marketing Agencies Explained| Ep 68Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to...
2022-05-1005 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWeb3 Marketing: Bull Market vs Bear Market | Ep 67The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry. So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in b...
2022-05-0307 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastIN-DEPTH Bitcoin Miami 2022 RECAP | Conference Review Ep 66As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.  You DON’T want to miss this! Key Takeaways 0:14 BTC Miami Overview ...
2022-05-0113 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow to Master Crypto TikTok in 2022 Featuring Crypto Wendy O | Ep 65TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm. Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about...
2022-04-1908 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastNFT Minting Websites Explained | Setting Up Your NFT Project for Success! | Ep 64Key Takeaways 0:08 Topic Intro: What are the essentials for an effective NFT Minting Website? 0:31 Why do you need a project website? 0:56 What are the top tools & CMS to set up your website?(LIST) 2:36 5 Essential Components that will set your project up for success 6:11 *DISCORD reference CARD on right* Resources ►Setting Up A NFT Website Blog Post: https://coinbound.io/nft-website-set-up/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►WordPress: https://wordpress.com/ ►WebFlow: https://webflow.com/ ► Check out our agency...
2022-04-0509 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow To Host Successful Twitter Spaces For Web3 | Ep 63Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms of developing brand awareness, Twitter Spaces is an extremely potent tool for marketers. In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith and Social Media Manager Tom Vavassis discussed the different ways that NFT brands have used Twitter Spaces...
2022-03-2310 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Marketing Agencies Explained | Episode 62In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether it's a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s c...
2022-03-1704 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhen To Hire A Community Manager? Web3 Marketing 101 | Episode 60When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them? Community managers are a beautiful thing. They come onto a team and tasked with developing an environment that is consistent with your company goals and ethics that drive people to...
2022-03-1004 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastThe Top 3 Social Media Channels for NFT Marketing 2022 | Ep 59NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator,  investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is not as easy as many think. You must do research into communities within these platforms, connect with the people you are attempting to reach, and gain insights from your usage of social media.  As a...
2022-03-0102 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastOur Top Crypto Super Bowl Ads 2022 | Ep 58Description: The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in its ad for the Big Game by featuring Larry David, and so did Crypto.com with LeBron James. In the latest episode of the crypto marketing podcast, Coinbound CEO Ty...
2022-02-2410 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastThe Most Common NFT Scams & How to Avoid Them | Ep 57The Most Common NFT Scams & How to Avoid Them From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them. This episode of the Crypto Marketing Podcast might be the most important ever, especially if you’re looking to have a profitable and fun...
2022-02-1807 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow To Cultivate An Engaged Crypto Community with Zac McKennaA strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode of the crypto marketing podcast, we spoke to none other than Zac McKenna, Senior Marketing and Business Development Strategist at Token Metrics. Topics that we covered included Token Metrics’ rise in popularity on YouTube, community engagement tactics, th...
2022-02-1017 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow To Make Your NFT Launch A Success | NFT Marketing 101We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stand apart in an extremely competitive environment? We at Coinbound have created a guide for any NFT project looking to succeed in an ever-increasingly crowded marketplace. Following our tactics will improve your social media presence, grow your community, and set your...
2022-02-0205 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastAre Crypto Conferences Worth It? | Best Crypto Conferences in 2022Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You have to consider an array of variables: cost, travel time, who is sponsoring, and more. In this episode, Ty & Liz took the time to discuss...
2022-01-2814 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastBREAKING!!! The Top Crypto Marketing Trends & Predictions For 2022With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022. The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances in content marketing, the growing prevalence of in-house community management, and so many more! As a crypto marketing agency, we are constantly strategizing and adjusting to key marketing trends, and making the most educated predictions we can for our clients...
2022-01-2803 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow To Optimize Your Content Marketing Strategy | Is Social Media Automation Worth It?Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful crypto projects and crypto marketing experts utilize social media automation tools for their Twitter marketing initiatives and have grown both followers and engagement while leveraging automation. In the latest episode of the Crypto Marketing Podcast, Ty and Liz discuss what marketing automation is and how to...
2022-01-2818 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow To Become A Top Crypto Influencer in 2022 | Web3 Influencer Marketing LessonCrypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency. With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator. In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Con...
2022-01-2823 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow To Become A Top Crypto Influencer in 2022 | Crypto Influencer Marketing LessonCrypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator.  In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Conte...
2022-01-0723 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastEarned Media vs Paid Media | Ep. 50Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications. The concept of owned, earned and paid media has content at the center.  Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are...
2021-12-2322 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWomen In Crypto | Ep. 49With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields. Moreover, the crypto realm allows women to invest, have financial freedom, compete with the market, and empower one another. Today we are joined by Liz and Amara,  as they give us an overview of how important it is to have women representation in the c...
2021-12-1619 minShow Me The Crypto
Show Me The CryptoEpisode 50 - Hailey Lennon (Partner at Anderson Kill): Crypto's Murky Legal WatersHailey Lennon is a Partner at Anderson Kill law firm and Founder of Crypto Connect. With early career plans of being a traditional corporate litigation attorney, Hailey quickly realized that wasn't the path for her. Her career pivot and simultaneous discovery of crypto led her to provide regulatory counsel for Silvergate Bank, bitFlyer and Coinbase, while also being a regular contributor to Forbes. According to Coinbound Agency, Hailey is "Probably Crypto Twitter's most prominent legal member." -- Our "OG Fan" NFT is here! There will only ever be one of this version... and...
2021-12-0553 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastNFT NYC: Breaking Down Top NFT Marketing Trends | Ep. 48Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm. Key Takeaways Key features during the annual NFT.NYC Different types of marketing strategies and advertising in the event Comparing NFT.NYC to other events How out of home advertising is going to become an in...
2021-12-0117 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastNFT Influencer Marketing 101 | Ep. 47Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate. However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for you...
2021-11-1517 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow to Set Up an NFT Discord Server | Top Channels and Bots for 2021 | Ep. 46How are you using social media to engage your community? To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want to check out. Join Ty Smith in this episode of Crypto Marketing Podcast as he covers the 5 channels you need to know  when you're setting up your Discord channel a...
2021-11-0510 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastGetting Your First 1,000 Twitter Followers! | Ep. 45In this episode, Coinbound Founder Ty Smith and Social Media Director Liz Whiting discuss the best tips, tricks, strategies, and hacks to get your first 1,000 followers on Twitter.  ——    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
2021-09-3024 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound Podcast[Urgent!] Clickbait in Crypto Marketing | Ep. 44In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)? ——   ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
2021-08-2423 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow Gate.io 3X'd Their Users: An Interview with Marie Tatibouet | Ep. 43In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more.    Follow Marie Tatibouet on Twitter: https://twitter.com/marietatibouet Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith  Visit Our Agency: https://coinbound.io/
2021-08-1238 minThe Unstoppable Podcast
The Unstoppable Podcast71 - What is Successful Crypto Marketing? With Ty Smith from CoinboundIn this episode of The Unstoppable Podcast, we’re talking to Ty Smith, managing partner at Coinbound and host of the Crypto Marketing Show.We talk about Coinbound — what it’s all about and what their vision is. Ty shares his thoughts on how marketing in the crypto space is different from marketing in the general tech startup space.Is Twitter the only effective social media channel for crypto? We discuss this, and also how different social media channels compare for crypto marketing. Ty gives some tips for going viral with a piece of content.W...
2021-08-0240 minThe Unstoppable Podcast
The Unstoppable Podcast71 - What is Successful Crypto Marketing? With Ty Smith from CoinboundIn this episode of The Unstoppable Podcast, we’re talking to Ty Smith, managing partner at Coinbound and host of the Crypto Marketing Show.We talk about Coinbound — what it’s all about and what their vision is. Ty shares his thoughts on how marketing in the crypto space is different from marketing in the general tech startup space.Is Twitter the only effective social media channel for crypto? We discuss this, and also how different social media channels compare for crypto marketing. Ty gives some tips for going viral with a piece of content.W...
2021-08-0240 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Instagram Marketing [Everything You Need to Know] | Ep. 42Wondering how important Instagram is for marketing cryptocurrency brands? How should Instagram be prioritized as a strategy for your marketing plans? In this episode, Ty Smith & Liz Whiting of Coinbound, break down everything you need to know about crypto marketing for Instagram, How to leverage Instagram effectively, and how it stacks up against other marketing strategies.   ——   ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
2021-07-2914 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow to Build Trust in Crypto | Ep. 41Ever wondered how you could build a more trusted brand in the cryptocurrency industry? How does trust play a role in the success of products and services in blockchain?  In this episode, Ty and Liz discuss why having a trustworthy brand is so important in crypto marketing and top tips to gain the trust of your users.   Follow Ty on Twitter: https://twitter.com/TyDanielSmith Check out Coinbound: https://coinbound.io More about the Crypto Marketing Podcast: https://coinbound.io/podcast
2021-07-2018 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Twitter: How Frequently You Should Tweet & Quality vs Quantity | Ep. 40In this episode, Ty and Liz explain what frequency crypto twitter accounts should target tweeting as well as metrics and goals for content quality.  Follow Ty on Twitter: https://twitter.com/tydanielsmith
2021-06-2912 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastMarketing in a Crypto Bear Market: How & Why It's Important | Ep. 39Bear markets offer some incredible crypto marketing opportunities. In this episode, Ty & Liz explain why it's so important to market when the crypto market is down and how it can be done most effectively. Follow Ty on Twitter: https://twitter.com/tydanielsmith
2021-06-2410 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastBitcoin 2021 Recap: Conference Summary & Event-based Crypto Marketing | Ep. 38Last week, Ty and the rest of the Coinbound team attended the Bitcoin 2021 Conference in Miami. In this episode, Ty and Liz recap what happened at the event, analyze various marketing examples at the event, and break down how to get the most out of crypto conferences in general.  Follow Ty on Twitter: https://twitter.com/tydanielsmith
2021-06-1738 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Twitter: Corporate Accounts vs Personal Accounts | Ep. 37In this episode, Ty and Liz discuss the differences between corporate and personal accounts on crypto twitter. The duo breakdown what purposes each type of account serves, tips for growing each type, and gives recommendations as to how new and established companies should focus their resources.  More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith
2021-06-0316 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastSEO vs Social Media. What's Better for Crypto Marketing? | Ep. 36In this episode, Ty compares the differences between SEO and Social Media as primary marketing strategies for cryptocurrency marketing.  Follow Ty on Twitter: https://twitter.com/tydanielsmith Powered by Coinbound: https://coinbound.io/podcast/
2021-06-0113 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat is Social Listening? (and Welcome Liz!) | Ep. 35In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why social listening is important for cryptocurrency companies, and top tools to use for social listening. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR...
2021-05-2517 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastNFT Marketing: How to Make an NFT Drop Successful | Ep. 34Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith
2021-05-0716 minThe DIVI Crypto Podcast
The DIVI Crypto PodcastCrypto Marketing Interview with Ty Daniel Smith from CoinboundIn today’s episode, Steve is joined by Ty Daniel Smith, the managing director of Coinbound. This podcast uncovers interesting concepts and angles, considering the audience often asks questions about promoting and advertising with a crypto project. Daniel had a techy friend who was generating an application going on digital. While explaining the process, they observed some underlying issues about the exchange and monetary value because it had to be processed, and it would not work with US dollars. It had to be decentralized. So he got involved in a couple of different crypto startups while focusing on sales and ma...
2020-11-3032 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhy Crypto Companies Should Have an Email Newsletter | Ep. 33Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newsletter. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: ...
2020-05-2711 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow to Write the Perfect Email Subject Line | Ep. 32Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io
2020-05-2008 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow Can Crypto Companies Create a Lead Magnet? | Ep. 31Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE...
2020-05-1309 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhen Should You Pay for Press Releases? | Ep. 30Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coin...
2020-04-0710 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastBefore You Start Marketing, Set Up These 5 Free Tools | Ep. 29When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign. Ty's Show Notes 1. Google Analytics - Allows you to monitor traffic on your site - You can see...
2020-03-2405 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow is COVID-19 (Coronavirus) Affecting Cryptocurrencies and Crypto Marketing? | Ep. 28COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy. Time Stamps: [0:57] How COVID-19 is affecting the Cryptocurrency Market [4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing) [7:04] What Ty thinks crypto companies should do...
2020-03-2011 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWTF is Pinterest? (and how can crypto companies use it?) | Ep. 27Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► http...
2020-02-0412 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastImportance of Marketing in a Bear Market | Ep. 26First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.  Ty's Show Notes: Intro We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing r...
2020-01-2308 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat We Use Trello For | Ep. 25Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore. In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale! Ty's Show Notes:  I was super scattered before. Trello made me capable of getting things done at scale.  It helps you get more things done effectively. Allows you to create scalable work processes. Allows your whole team to co...
2020-01-1408 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow Frequently Should You Post on Instagram? | Ep. 24Have you ever wondered if you are posting the right amount on Instagram? In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best. Ty's Show Notes: Intro With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms. Today we will discuss how often you should post on Instagram for maximum reach and engagement. We will discuss what the data says, what that data means, and what we've...
2020-01-0706 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat We Use OneSignal For | Ep. 23OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients. Ty's Show Notes: Intro: We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.
2020-01-0207 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastTop Chat Channels Crypto Companies Should Have | Ep. 22A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard. In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications. Ty's Show Notes Intro We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use. ...
2019-12-2409 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat is a CRM & Do You Need One? | Ep. 21What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?  If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company. Mentioned: Hubspot: https://www.hubspot.com/ Salesforce: https://www.salesforce.com/ ActiveCampaign: https://www.activecampaign.com/ Zoho: https://www.zoho.com/ T...
2019-12-0612 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastIs It OK to Retweet Yourself? | Ep. 20The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself? Tune in to find out the verdict!  & if you find this episode because we retweeted ourselves... mind ya business. Follow us on Twitter (& Retweet us): https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
2019-12-0508 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastDo Giveaways Work? | Ep. 19If you're considering doing a giveaway on any social media platform - STOP AND LISTEN! Ty, TJ, and Kylie give the full rundown of why giveaways work, which platforms  and what to keep in mind when conducting your own giveaways. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
2019-12-0408 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastCrypto Marketing vs. Cannabis Marketing - How Are They Similar? | Ep. 18The Cannabis and Crypto industries are often faced with similar limitations when it comes to marketing. The Coinbound team explains how the industries and marketing strategies for both Crypto and Cannabis are similar and ways to optimize your marketing efforts in those sectors. Time Stamps: [00:30] General similarities between the industries [01:43] Similarities between the obstacles faced by Cannabis and Crypto Marketers [02:00] Both industries favor brands that are willing to be bold [03:20] Consumers in both industries are more willing to be "early adopters" [03:28] Demographic breakdown similarities...
2019-12-0309 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat We Use Hubspot For | Ep. 17If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful.  On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process. Mentioned: Hubspot: https://www.hubspot.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: h...
2019-11-2912 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow Frequently Should You Post on Twitter? | Ep. 16If you've spent any time on Twitter, you've probably wondered how often is too often to tweet?  Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/  Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/BurgerKing Social Pilot: https://www.socialpilot.co/ HootSuite: https://hootsuite.com/ Hubspot: https://www.hubspot.com/ Buffer: https://buffer.com/ Adobe: https://www.adobe.com/ CoSchedule: https://coschedule.com/blog/how-often-to-post-on-social-media/ Follow us on Twitter: https://twitter.com/co...
2019-11-2814 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastTop 5 Tools We Use at Coinbound | Ep. 15On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the top 5 tools they utilize at Coinbound. Mentioned: Ahrefs: https://ahrefs.com/ Hubspot: https://www.hubspot.com/ Social Pilot: https://www.socialpilot.co/ Adobe: https://www.adobe.com/ Trello: https://trello.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
2019-11-2712 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastIs It Time To Join TikTok? | Ep. 14Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts.   Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
2019-11-2612 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastDo Cryptocurrency Companies Need a Blog? | Ep. 13Have you been considering creating a blog for your cryptocurrency brand?  Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [01:13] Coinbound spends a lot of resources on securing high rankings before it gets more difficult. [01:26] TJ says blogs are important but you should have a plan and end goal in mind b...
2019-11-2209 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastDo Giveaways Still Work? | Ep. 12Have you ever considered doing a giveaway or wonder if they work? Are giveaways a still useful tool for marketers? In this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the effectiveness of running giveaways, how it differs across different platforms like Twitter and email, and best practices for conducting a giveaway the right way. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
2019-11-2108 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow Cryptocurrency Companies Choose Brand Ambassadors | Ep. 11Have you ever wondered what factors determine which influencers and personalities blockchain brands look at to decide who should represent their brand on social media and more? In this episode, the Coinbound team discusses how cryptocurrency and blockchain companies evaluate potential ambassadors to ensure their brand is represented correctly online. Referenced Links: https://hawkemedia.com/blog/picking-brand-influencers Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
2019-11-2008 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastProfanity on Social Media. Is It OK? | Ep. 10Do you use profanity on social media? Do you feel it adds or detracts from growing a following online? In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie weigh in on the pros and cons of using harsh language on Twitter, Linkedin, and Facebook and how the difference in etiquette on each platform. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: T...
2019-10-2510 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastFactors that Determine Influencer Pricing | Ep. 9Have you ever wondered how much influencers charge to promote brands on social media? It's a common question and, honestly, it's a pretty complex answer. On this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the many factors that go into how influencers determine their pricing for sponsored content. Time Stamped Notes: [0:40] TJ's top factors that determine an influencer's pricing [7:24] How perception of "worth" plays a big role in price determination Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show...
2019-10-2311 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastDo Hashtags Matter? | Ep. 8On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the benefits of using hashtags on social media, which platforms they matter the most on, and how to choose the right hashtags in 2019. Mentioned Links: https://www.timesunionmedia.com/blog/do-hashtags-still-matter/ Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on Slack: https://coinbound.io/join-slack
2019-10-1707 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastHow Important is Twitter for Cryptocurrency Companies? | Ep. 7Ty, TJ, & Kylie breakdown the importance of Twitter and how cryptocurrency brands should leverage it to drive engagement with their communities. The trio also discusses important Crypto Twitter Do's and Don'ts for projects just joining the social media network. Join us on Twitter: Ty: https://twitter.com/tydanielsmith TJ: https://twitter.com/youngdumbcrypto Kylie: https://twitter.com/cryptokylie Coinbound: https://twitter.com/coinbound Read our list of top cryptocurrency accounts to follow on Twitter: https://coinbound.io/best-crypto-influencers-on-twitter/
2019-09-2612 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastShould Crypto Professionals Separate Their Personal & Professional Instagram Accounts? | Ep. 6Ty, TJ, & Kylie discuss the pros and cons of separating your personal and professional Instagram accounts and how that relates to cryptocurrency brands. TJ and Kylie believe separating accounts is great for building more focused branding while Ty is still unsure what is best for him personally.  Follow the gang on Instagram: https://instagram.com/Coinbound https://instagram.com/CryptoKylie https://instagram.com/YoungDumbCrypto Learn more at: Coinbound.io
2019-09-1913 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastSEO Basics for Cryptocurrency Brands | Ep. 5SEO strategy is one of the most overlooked marketing strategies in the cryptocurrency industry. In this episode, Ty explains the basics of what SEO is, how it works, and dives into tips and tools that will give your crypto brand a leg up on the competition. Learn more about Coinbound's SEO services: https://coinbound.io/seo/
2019-08-2911 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastEpisode 4: Social Media Marketing for Crypto Brands with Paul McNealWhen it comes to Social Media Marketing in the Cryptocurrency industry, Paul McNeal (A.K.A. theCryptoCurator) is a leading authority on the subject.  In this episode, Ty and Paul dive deep into the world of what it takes to market a crypto brand successfully on Twitter, Instagram, Facebook, YouTube and more. Also included in the episode: top channels for driving social media engagement, successful techniques for managing your crypto brand's social media presence, and helpful tools & softwares for crypto social media marketing.
2019-05-2626 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastEpisode 2: Content Marketing in Crypto with Aaron MangalContent Marketing is perhaps one of the most powerful yet underrated aspects of marketing. In this episode, we bring on Aaron Mangal, a content marketing specialist with years of experience in the cryptocurrency industry.   Some things we discussed: What Content Marketing is and how it applies to cryptocurrencies Examples of effective Content Marketing The most time and cost-effective channels for Content Marketing Software that Aaron finds helpful in his workflow 
2019-05-0849 minCrypto Marketing with Ty Smith | A Coinbound Podcast
Crypto Marketing with Ty Smith | A Coinbound PodcastEpisode 1: Introduction & the Future of Marketing in the Cryptocurrency IndustryA basic introduction of who we are, what we do, and what the Coinbound podcast will be about. 
2019-05-0104 min