Shows
Partnerships For ProfitHow Rankings.io Keeps 94% of Clients Every Year | Episode #213 with Mike Budny and Cole CastleberryThis week on Partnerships for Profit, we’re joined by Mike Budny, Director of Strategy, and Cole Castleberry, Vice President of Sales at Rankings.io — the SEO agency trusted by top law firms nationwide. We’ll dive into how they’ve built a 94% client retention rate, redefined the sales process through authenticity, and created a powerhouse partnership that drives massive business growth.
2025-10-2433 min
Under Oath: Revenue Takes The StandUltimate Sales Leadership Training for 2025 [ep 18]When Zach Ramey was hired, the goal was modest: 3 sales for $300K. The result? 32 deals. $4 million. Year one.
In this episode of Under Oath, the revenue leaders at Rankings.io break down what it actually takes to scale—from staffing decisions to coaching philosophy to owning your pipeline in-house. CRO Zach Ramey, VP of Sales Cole Castleberry, and Senior Director of Sales Enablement Scott Knudson walk through five powerful lessons forged through failure, not theory.
Whether you’re building your first outbound team or leading a mature GTM org into a new year, this episode reve...
2025-08-0517 min
Under Oath: Revenue Takes The StandSales Prospecting: How to Become the Best On Your Team [ep 17]You’ve done the calls, followed the script, hit quota a few times. But still—something’s missing.
This episode is for the reps stuck in the middle. The ones who should be crushing it by now… but aren’t. The Rankings revenue team—Zach Ramey (CRO of Revenue), Cole Castleberry (VP of Sales), and Scott Knudson (Sr. Director of Sales Enablement)—pull back the curtain on what actually separates good prospectors from great ones.
And it’s not a better subject line or tighter talk track. It’s what happens before the work even begins.
2025-07-2929 min
Under Oath: Revenue Takes The StandAI in Sales: What to Use, What to Skip, and What to Automate [ep 16]AI is in every tool. We’ve hit peak saturation. But for sales leaders, the real question is: Does it actually generate revenue?
We know you care about: More calls. Better follow-up. Higher conversion. Lower burnout.
In this episode of Under Oath, the Rankings.io revenue team puts AI on the stand. Host Scott Knudson (Director of Sales Enablement) is joined by Zach Ramey (Chief Revenue Officer) and Cole Castleberry (VP of Sales) to break down how AI really impacts pipeline, productivity, and performance—from call summaries to custom bots.
Whether you're AI-curious or a...
2025-07-2239 min
Under Oath: Revenue Takes The Stand$4M Outbound: How We Built a Sales Team That Works [ep 15]If you're leading a revenue team and thinking about scaling outbound, this episode is a must-listen. The Rankings.io crew unpacks how they scrapped a $40K/month outsourced mess and built a lean in-house team that closed $4M in its first year—without bloated tech stacks or high-volume fluff. You’ll hear what actually moves the needle: hiring reps who can think, not just dial; creating outreach that feels human, not automated; and building a system that scales without losing its edge. No theory—just real-world lessons from a team that’s doing the work.
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2025-07-1548 min
Under Oath: Revenue Takes The StandWhat You Really Need to Get Hired in Legal Sales (and Why Resume Experience Isn’t Enough) [ep 14]In this episode of UnderOath, the Rankings.io revenue team tears down one of the most common beliefs in hiring: that traditional experience—job titles and résumé bullets—predicts success.
Hosts Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) make the case for something different: lived experience, self-awareness, and the ability to tell your story clearly are far better indicators of performance in legal sales.
Watch the Full Video on YouTube: @UnderOathPodcast
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2025-07-0848 min
Under Oath: Revenue Takes The StandSales and Marketing: Divide and Stall. Align and Scale. [ep 13]In this episode of Under Oath, Scot Knutson (Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) break down the blind spots and breakthroughs that come with merging sales and marketing into one revenue-driving force.
This is not your average “alignment” conversation. From attribution chaos and dirty data to the psychological edge of branding inside the funnel, this episode exposes the internal moves that took Rankings.io from 7 figures to hypergrowth mode.
This episode is for:
Sales leaders rethinking how sales and marketing collaborate
Revenue exec...
2025-07-0135 min
Under Oath: Revenue Takes The StandRemote Work Renegades: Building a Revenue Machine Without an Office [ep 12]You’ve heard it before: remote teams can’t compete. Today’s episode rips that lie apart.
In this episode of Under Oath, the Rankings revenue squad puts remote work on trial. Hosts Scott Knudson (Sr. Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Casselberry (VP of Sales) dig into how they’ve built a high-output, high-culture sales organization with zero offices and no hand-holding.
From torching unproductive meetings to hiring like Navy SEALs, they share what actually works when no one's watching—and why most remote teams implode.
This episode is...
2025-06-2453 min
Under Oath: Revenue Takes The StandCrush the Competition by Ignoring Them: Why the best reps aren’t obsessed with rivals—they’re obsessed with growth. [ep 11]From extreme ownership to 1% gains, elite sellers know the real battle is beating who they were yesterday.
In this episode of Under Oath, Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) take the stand to dissect what it really means to "crush the competition."
From rethinking your competitor landscape to winning by selling belief in your team, the crew reveals how mindset, process, and internal trust are more powerful than flashy features. Whether you're losing deals or setting the standard in your market, this episode...
2025-06-1741 min
Under Oath: Revenue Takes The StandHabits of Winners and Losers: How Mindset Shapes Sales Success [ep 10]In this episode of Under Oath, the Rankings.io revenue team dives deep into the differences between winners and losers in sales. Hosts Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) share battle-tested insights from the frontlines of legal marketing sales.
From the intentionality behind every call to the mindset that overcomes slumps, the team unpacks what separates those who consistently win from those who plateau—or worse, fade away.
Watch the Full Video on YouTube: @UnderOathPodcast
Fo...
2025-06-1043 minUnder Oath: Revenue Takes The StandWinning Is Overrated: How Top Sellers Use Failure to Level Up [ep 9]Failure isn’t the end—it’s the fuel.
In this episode of Under Oath, the Rankings.io revenue team opens up about their biggest losses, toughest setbacks, and the lessons that turned them into elite performers and coaches.
From lost deals to missed promotions and everything in between, Zach Ramey (SVP of Revenue), Cole Castleberry (VP of Sales), and Scott Knudson (Director of Sales Enablement) share how leaders can turn failure into growth—and how reps can bounce back stronger than ever.
If you're building a performance culture, leading a sales team, or in the...
2025-05-2735 minUnder Oath: Revenue Takes The StandVanity Metrics Are Killing Your Revenue Team: The Hard Truth About Metrics That Matter [ep 8]Dirty data, vanity metrics, and setting goals that scare you—in this episode, the Rankings.io revenue team breaks down how to track what really moves the needle.
How do the best revenue teams measure success?
Hint: it's not “300 touchpoints” or vague pipeline goals. In this episode of Under Oath, the revenue crew at Rankings.io takes a hard look at the metrics that matter most when building and scaling a revenue engine.
From appointment sets and close rates to show rate strategy and data cleanliness, Zach Ramey (SVP of Revenue), Cole Castleberry (VP of S...
2025-05-2041 min
Under Oath: Revenue Takes The StandScale Smarter: How to Grow a Revenue Team Without Breaking the Culture [ep. 7]When should you scale? How fast is too fast? And what happens to culture, accountability, and quality along the way?
In this episode of Under Oath, Rankings.io’s revenue brain trust—Zach Ramey (SVP, Revenu), Scott Knudson (Sr. Director Sales Enablement), and Cole Castleberry (VP, Sales)—tackle one of the most high-stakes topics in business: scaling a team.
This episode goes deep into the mechanics of scaling responsibly, the danger of over-hiring, and why obsession—not headcount—is the secret to rocket-ship growth. You'll also hear some real talk about autonomy, tough conversations, and why “we’ll...
2025-05-1449 minUnder Oath: Revenue Takes The StandMake It Personal: How to Build a Sales Experience Buyers Actually Remember (ep. 6)On this episode of Under Oath, Rankings.io’s revenue brain trust—Zach Ramey (Head of Revenue), Scott Knudson (Director of Revenue Operations), and Cole Castleberry (Head of Sales)—unpack the modern buyer experience and what it takes to stand out in today’s noisy market.
From brand perception to first-touch personalization, this episode dives deep into how to craft a buyer journey that converts—without overwhelming your team or killing culture. Spoiler alert: cadences are on trial, and the verdict is not good.
Key Takeaways
Personalization over automation: How to break free from templ...
2025-05-0747 minUnder Oath: Revenue Takes The StandTackling Tech StackChoosing the right tech stack can make or break your sales operation. In this episode, we go under oath to dissect what a smart, scalable tech stack really looks like. From CRMs and automation tools to integrations and data hygiene, we break down the essentials — and the common mistakes that sink teams before they scale. Whether you’re building from scratch or cleaning up a Frankenstack, this one’s for you.
2025-04-3046 minUnder Oath: Revenue Takes The StandHow to Promote w/ Mor AssoulineIn this episode of Under Oath, we put promotions on the stand. Are they a reward for performance, a tool for retention, or simply a political move? We cross-examine the good, the bad, and the awkward of climbing the corporate ladder. We break down setting clear criteria to avoiding title inflation. We share personal stories, debate how to balance transparency with discretion, and explore what really makes a promotion meaningful. Whether you’re gunning for one or granting one, this episode lays out the case for how promotions should really work.
2025-04-2355 minUnder Oath: Revenue Takes The StandHow to HireHiring can make or break your team — so how do you get it right? In this episode, we put the hiring process on the stand. From standing out to spotting red flags (and green lights) in interviews, we break down what it really takes to hire top performers. Whether you’re scaling a sales team or making your first hire, this episode gives you the practical tools and tough questions you need to build smarter.
2025-04-1642 min
Under Oath: Revenue Takes The StandAutonomy, Accountability, and the Art of BalanceIn this episode of UnderOath, we dig into one of the toughest tightropes in sales leadership: balancing autonomy with direction. How do you empower reps to own their process without letting standards slip? Where’s the line between trust and micromanagement? We unpack real strategies to create clarity without control, explore what it means to set a true standard, and share practical ways to build a culture where autonomy and accountability actually thrive together.
2025-04-0949 min
Under Oath: Revenue Takes The StandThe Case for Cold Calling (and Why This Podcast Exists)In this kickoff episode, the Under Oath hosts Zach Ramey, Cole Castleberry, and Scott Knudson lay out the mission of the show: Pragmatic conversations about what actually builds and scales elite sales teams. You’ll get to know their backstories, how they helped doubled revenue in a year, and in their first ever cross-examination breakdown: is cold calling still relevant in 2025?
2025-04-0239 min
Stories to TellStories to Tell Ep 8 - Guest Jim Tritten Talks About Becoming a Naval Aviator, Putting Together the Remarkable Book Holes in our Hearts and Exploring His Creative Process for Becoming an Award Winning WriterJim talks about becoming a Naval Aviator including what it is like to land and take off from aircraft carriers. He also talks about one of this proudest accomplishments for how he helped lead an effort to put together a book that became Holes In Our Hearts. He talks about the military members that had their own Stories to Tell and how the process of writing helped in their healing. Jim is a prolific author and has won seventy-seven awards to date. We talked about his creative process and he encourages other authors with tips on how to get...
2024-04-1230 min
Special Topics in MediaCaleb Cole, Graphic Designer (Graphic Design Interview Series)Continuing our Graphic Design and Portfolio Management mini-series, host Garret Castleberry introduces listeners to graphic designer Caleb Cole. An alumni of Oklahoma Baptist University, Caleb unpacks his formal educational journey and professional training in visual design, and thoughtfully individualizes his experience in ways that will allow listeners to learn about the interests and motivations that drive his early career success. Recommended readings:Lidwell, W., Holden, K., & Butler, J. (2010). Universal principles of design, revised and updated: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design (2nd ed.). Beverly, M...
2024-03-0533 min