Shows
Under Oath: Sales Takes The StandVanity Metrics Are Killing Your Revenue Team: The Hard Truth About Metrics That Matter [ep 8]Dirty data, vanity metrics, and setting goals that scare you—in this episode, the Rankings.io revenue team breaks down how to track what really moves the needle.
How do the best revenue teams measure success?
Hint: it's not “300 touchpoints” or vague pipeline goals. In this episode of Under Oath, the revenue crew at Rankings.io takes a hard look at the metrics that matter most when building and scaling a revenue engine.
From appointment sets and close rates to show rate strategy and data cleanliness, Zach Ramey (SVP of Revenue), Cole Castleberry (VP of S...2025-05-2042 min
Under Oath: Sales Takes The StandScale Smarter: How to Grow a Revenue Team Without Breaking the Culture [ep. 7]When should you scale? How fast is too fast? And what happens to culture, accountability, and quality along the way?
In this episode of Under Oath, Rankings.io’s revenue brain trust—Zach Ramey (SVP, Revenu), Scott Knudson (Sr. Director Sales Enablement), and Cole Castleberry (VP, Sales)—tackle one of the most high-stakes topics in business: scaling a team.
This episode goes deep into the mechanics of scaling responsibly, the danger of over-hiring, and why obsession—not headcount—is the secret to rocket-ship growth. You'll also hear some real talk about autonomy, tough conversations, and why “we’ll...2025-05-1450 minUnder Oath: Sales Takes The StandMake It Personal: How to Build a Sales Experience Buyers Actually Remember (ep. 6)On this episode of Under Oath, Rankings.io’s revenue brain trust—Zach Ramey (Head of Revenue), Scott Knudson (Director of Revenue Operations), and Cole Castleberry (Head of Sales)—unpack the modern buyer experience and what it takes to stand out in today’s noisy market.
From brand perception to first-touch personalization, this episode dives deep into how to craft a buyer journey that converts—without overwhelming your team or killing culture. Spoiler alert: cadences are on trial, and the verdict is not good.
Key Takeaways
Personalization over automation: How to break free from templ...2025-05-0745 minUnder Oath: Sales Takes The StandTackling Tech StackChoosing the right tech stack can make or break your sales operation. In this episode, we go under oath to dissect what a smart, scalable tech stack really looks like. From CRMs and automation tools to integrations and data hygiene, we break down the essentials — and the common mistakes that sink teams before they scale. Whether you’re building from scratch or cleaning up a Frankenstack, this one’s for you.2025-04-3043 minUnder Oath: Sales Takes The StandHow to Promote w/ Mor AssoulineIn this episode of Under Oath, we put promotions on the stand. Are they a reward for performance, a tool for retention, or simply a political move? We cross-examine the good, the bad, and the awkward of climbing the corporate ladder. We break down setting clear criteria to avoiding title inflation. We share personal stories, debate how to balance transparency with discretion, and explore what really makes a promotion meaningful. Whether you’re gunning for one or granting one, this episode lays out the case for how promotions should really work.2025-04-2353 minUnder Oath: Sales Takes The StandHow to HireHiring can make or break your team — so how do you get it right? In this episode, we put the hiring process on the stand. From standing out to spotting red flags (and green lights) in interviews, we break down what it really takes to hire top performers. Whether you’re scaling a sales team or making your first hire, this episode gives you the practical tools and tough questions you need to build smarter.2025-04-1640 min
Under Oath: Sales Takes The StandAutonomy, Accountability, and the Art of BalanceIn this episode of UnderOath, we dig into one of the toughest tightropes in sales leadership: balancing autonomy with direction. How do you empower reps to own their process without letting standards slip? Where’s the line between trust and micromanagement? We unpack real strategies to create clarity without control, explore what it means to set a true standard, and share practical ways to build a culture where autonomy and accountability actually thrive together.2025-04-0947 min
Under Oath: Sales Takes The StandThe Case for Cold Calling (and Why This Podcast Exists)In this kickoff episode, the Under Oath hosts Zach Ramey, Cole Castleberry, and Scott Knudson lay out the mission of the show: Pragmatic conversations about what actually builds and scales elite sales teams. You’ll get to know their backstories, how they helped doubled revenue in a year, and in their first ever cross-examination breakdown: is cold calling still relevant in 2025?2025-04-0236 min
Stories to TellStories to Tell Ep 8 - Guest Jim Tritten Talks About Becoming a Naval Aviator, Putting Together the Remarkable Book Holes in our Hearts and Exploring His Creative Process for Becoming an Award Winning WriterJim talks about becoming a Naval Aviator including what it is like to land and take off from aircraft carriers. He also talks about one of this proudest accomplishments for how he helped lead an effort to put together a book that became Holes In Our Hearts. He talks about the military members that had their own Stories to Tell and how the process of writing helped in their healing. Jim is a prolific author and has won seventy-seven awards to date. We talked about his creative process and he encourages other authors with tips on how to get...2024-04-1230 min
Special Topics in MediaCaleb Cole, Graphic Designer (Graphic Design Interview Series)Continuing our Graphic Design and Portfolio Management mini-series, host Garret Castleberry introduces listeners to graphic designer Caleb Cole. An alumni of Oklahoma Baptist University, Caleb unpacks his formal educational journey and professional training in visual design, and thoughtfully individualizes his experience in ways that will allow listeners to learn about the interests and motivations that drive his early career success. Recommended readings:Lidwell, W., Holden, K., & Butler, J. (2010). Universal principles of design, revised and updated: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design (2nd ed.). Beverly, M...2024-03-0533 min