Shows
Lightning Rx: Marketing Innovation in HealthFrom Tiny Ideas to Global App Growth: Claire McGregor on Building Fortify and Elevating User FeedbackWhat if the secret to building a top-performing app wasn’t a growth hack, but a smarter way to listen to your users?In this episode, we sit down with Claire McGregor, Co-founder & Co-CEO of Fortify, Appbot and tiny ideas, to explore how she’s helping thousands of product teams transform raw customer feedback into strategic insights that drive real app success.Claire shares the journey behind building Fortify into a globally trusted platform for sentiment analysis and review intelligence. She walks us through how leading companies—from scrappy startups to enterprise giants—use feedback data to...
2025-11-2523 min
Numbers and NarrativesFrom Zero to Billions: The Data Loops Behind GrowthEvery marketer (and probably every finance leader) have wondered how incrementally valuable their work is. Colette Nataf got to experience that question, on both sides of the coin.- Unlimited budget (not a joke)- $0 in Facebook Ads spend (also not a joke)Colette is one of the best leaders in the growth marketing space. And she does that while navigating the extremely tough (and regulated) healthcare space.Check out this episode to learn:- How to do customer research THE RIGHT WAY- Where your performance marketing dollars should be...
2025-11-1734 minLightning Rx: Marketing Innovation in HealthLong-Acting Injectables, Hub-and-Spoke Strategy, and Fighting Opioid Use Disorder: Jeff Missling on Leading Frenelle PharmaWhat if the next breakthrough in drug delivery wasn’t a new molecule, but a revolutionary way to make medicines work longer and safer?In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Jeff Missling, CEO of Frenelle Pharma, to discuss how their innovative Pharos platform is transforming long-acting injectable drugs across human and animal health.Jeff shares how Frenelle Pharma is tackling unmet medical needs by engineering precision biodegradable microspheres that enable safer, more effective treatments. He walks us through their unique hub-and-spoke business model, deploying their pl...
2025-10-2816 minLightning Rx: Marketing Innovation in HealthRebuilding Healthcare Infrastructure: How Paulina Wierzbicka Is Tackling Fraud, Burnout & Fragmentation with SNAHWhat if the root of our healthcare crisis isn't a care problem, but an infrastructure problem?In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Paulina Wierzbicka, President of SNAH Healthcare Software Management and member of the Forbes Business Council, to explore how technology and transparency are reshaping non-emergency medical care across the U.S.From real-time GPS tracking to fully integrated care delivery, Paulina and her team at SNAH are building a platform that puts patients and caregivers first, while eliminating the fraud, waste, and fragmentation plaguing...
2025-10-2714 minLightning Rx: Marketing Innovation in HealthFrom ER Frustration to FDA Clearance: How Dr. Cephus E. Simmons, Sr. Built SealCath to Improve Pediatric CareWhat do you do when the standard medical tools just don’t work? If you're Dr. Cephus E. Simmons, Sr., you invent something better.In this episode of Lightning RX, host Colette Nataf talks with the Founder & CEO of SealCath, President at Simmons Medical Devices, and Professor Emeritus of Radiology at MUSC, Dr. Cephus Simmons, about his journey from frustrated clinician to successful medical device entrepreneur.After struggling through a difficult pediatric intussusception reduction procedure, Dr. Simmons sketched a better catheter on a piece of paper. That drawing became SealCath, a novel multi-balloon catheter that’s no...
2025-10-2416 minLightning Rx: Marketing Innovation in HealthVirtual Reality for Real Healing: Peter Oykhman on PsyTechVR, Anxiety Therapy & Clinician EmpowermentWhat if the most effective mental health treatment didn't happen in an office—but in the metaverse?In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Peter Oykhman, Founder of PsyTechVR and CorePartners, to explore how virtual reality is revolutionizing the way clinicians treat anxiety, PTSD, OCD, and more.PsyTechVR is not just another VR meditation app; it's a clinician-first tool for immersive exposure therapy and guided mental wellness. Peter walks us through how the platform allows psychologists and psychiatrists to control highly customized therapy environments, everything from tu...
2025-10-2317 minLightning Rx: Marketing Innovation in HealthDesigning the Future of Urgent Care: Brandon J. Robertson on Scaling Patient-Centered HealthcareWhat if the next wave of healthcare innovation wasn’t about treating chronic illness, but reaching healthy people, faster?In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Brandon J. Robertson, MBA, founder and president of UCP Merchant Medicine and Intellivisit Solutions, to explore how urgent care is being redefined through hospitality-inspired design, psychographic data, and AI-enhanced clinical technology.Brandon shares the blueprint behind launching over 225 urgent care centers across 44 states, without patients ever knowing his company’s name. From geospatial mapping to EMR-integrated software that slashes documentation time...
2025-10-2216 minLightning Rx: Marketing Innovation in HealthEngineering Nature: Michael Heltzen on AI, Enzymes, and the Future of Sustainable BiomanufacturingWhat if the future of chemistry didn’t rely on cells or even nature itself to create the world’s most valuable molecules?In this episode of Lightning RX, host Colette Nataf sits down with Michael Heltzen, CEO of eXoZymes Inc. (Nasdaq: EXOZ), to explore how his company is redefining biomanufacturing through exozymes, a revolutionary technology that uses AI-driven evolution to create natural products at an industrial scale, without harvesting from nature.Michael explains how eXoZymes’ cell-free biomanufacturing platform allows them to “brute-force evolution,” running what would take nature a billion years in just a week. By c...
2025-10-2117 minLightning Rx: Marketing Innovation in HealthAI, Pain, and the Future of Healing: Alexander Ziwahatan on Building OmniDots at OmnithionWhat if your body could sense pain and block it, no pills, no patches, no addiction, just smart biology + AI?In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Alexander Ziwahatan, President at Omnithion, to explore how his team is developing OmniDots, AI-powered micro-injectables designed to find and silence pain signals from within the body.Alexander shares how his 17 years as a caregiver to his mother, who has endured numerous back surgeries, ignited his drive to build a better solution. Instead of relying on systemic drugs with side...
2025-10-2116 minLightning Rx: Marketing Innovation in HealthFrom Patient to Founder: Kyle Sandler on Building DocuMed and Reimagining Healthcare CommunicationWhat if the best way to fix healthcare wasn’t through policy, but through personal experience and persistence?In this episode of Lightning RX, host Colette Nataf sits down with Kyle Sandler, Founder and CEO of DocuMed, to explore how one founder’s journey through injury, recovery, and frustration with the medical system led him to build a platform designed to simplify and humanize patient communication.Kyle shares his transformation from athlete to entrepreneur, revealing how his years as a patient across nine surgeries and sixteen broken bones exposed the deep inefficiencies in healthcare communication. From...
2025-10-2013 minLightning Rx: Marketing Innovation in HealthAI, Clinical Trials, and the Power of Timing: Dr. Keleni Tukia on Founding Sammari HealthWhat if the next revolution in clinical research wasn’t a new therapy, but artificial intelligence itself?In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Dr. Keleni Tukia, MD, MBA, MPH, Founder and CEO of Sammari Health, to discuss how AI is transforming the way clinical trials are designed, managed, and delivered.Dr. Tukia shares her journey from medicine to entrepreneurship, how years of seeing inefficiencies in research and regulatory processes led her to build a platform that uses AI to streamline clinical trial protocol development and ac...
2025-10-1615 minLightning Rx: Marketing Innovation in HealthFrom Stigma to Strategy: Kyle Carter on Leading NAMI Philadelphia and Reframing Mental Health AdvocacyWhat if breaking the stigma around mental health started not in hospitals or classrooms, but in community walks, art, and open dialogue?In this episode of Lightning RX, host Colette Nataf sits down with Kyle Carter, M.Ed., LBS, Chief Executive Officer, Board Executive, and Health Equity Leader at the National Alliance on Mental Illness – Philadelphia (NAMI Philly), to explore how innovative community engagement, creative leadership, and grassroots advocacy are transforming the conversation around mental health.Kyle shares his journey as an educator and behavioral health specialist turned nonprofit leader, and how he’s leveraging both...
2025-10-1513 minLightning Rx: Marketing Innovation in HealthGlobal Health, Cancer Prevention, and the Power of Collaboration: Dr. Ravi Mehrotra on Building the Open Health Systems LaboratoryWhat if the future of healthcare innovation wasn’t defined by technology, but by global collaboration, data sharing, and integrity-driven science?In this episode of Lightning RX, host Colette Nataf sits down with Dr. Ravi Mehrotra, Physician-Scientist at the Rollins School of Public Health at Emory University and Founder of the Open Health Systems Laboratory (OHSL), to explore how open collaboration and informatics are transforming cancer prevention and public health worldwide.Dr. Mehrotra shares his journey from the Armed Forces Medical College in India to leading a global network of scientists, clinicians, and technologists dedicated to...
2025-10-1520 minLightning Rx: Marketing Innovation in HealthFrom Hobby to Hype: Brayal Valdez on Building Hevini Sporting from ScratchWhat if your passion project unexpectedly became the next big thing in sports gear?In this episode of Lightning RX, host Colette Nataf sits down with Brayal Valdez, Founder of Hevini Sporting, to explore how a teenager’s curiosity turned into a tennis gear brand that’s making waves across the sport.Brayal shares how growing up as a tennis player and later rediscovering the game after watching Roger Federer sparked his obsession with racket design. Without formal training, he dove deep into materials, balance, and feel, eventually building his first prototype entirely on his own...
2025-10-1418 minLightning Rx: Marketing Innovation in HealthFrom Refugee Camps to Healthcare Systems: Jennifer Gendron on Scaling Language Access with TarjimlyWhat if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them?In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers.Tarjimly began in 2018 when its founder saw how language barriers in refugee camps created life-threatening challenges. Today, the organization partners with healthcare systems to deliver high-quality interpretation and translation services, blending AI innovation with human expe...
2025-10-1318 minLightning Rx: Marketing Innovation in HealthYour Health’s New Sidekick: Anna Insam on Building Kleo, the Central Hub for Women’s WellnessWhat if managing your health felt less overwhelming and more like having a trusted sidekick by your side?In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women.Kleo isn’t just another health app; it’s a personalized health companion that helps women track appointments, store records, and receive AI-powered, doctor-verified guidance on screenings, fertility, chronic condit...
2025-10-1019 minLightning Rx: Marketing Innovation in HealthFrom Spreadsheets to Cymetryc: Jennifer Lyle on Modernizing Health IT ValidationWhat if the biggest risk to patient safety wasn’t the software itself but the outdated way hospitals still test and validate it?In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Lyle, Chief Innovation Officer at Cymetryc, to explore how she’s helping hospitals move beyond spreadsheets and Word docs to a modern, standardized approach for software validation.Jennifer shares the journey from founding Software Testing Solutions in 1999 to launching Cymetryc as a category defining platform during the pandemic. With over 25 years of experience helping hospitals and labs test third-party syst...
2025-10-0916 minLightning Rx: Marketing Innovation in HealthFrom Crisis to Clarity: Dr. Adrijana Kekic on Longevity, Women’s Health, and Building FuturomeWhat if the key to longevity wasn’t about hacks and trends—but about precision data, systems biology, and truly knowing yourself?In this episode of Lightning RX, host Colette Nataff, founder of Lightning GTM, sits down with Dr. Adrijana Kekic, CEO & Founder of Futurome, Longevity Pharmacist™, and Board Member at The Pause Technologies. Together, they explore how Dr. Kekic is helping leaders, executives, and high performers extend not just their lifespan, but their healthspan, with science-backed precision tools.Dr. Kekic shares how a near-death health crisis fueled her mission to challenge the reactive model of hea...
2025-10-0119 minLightning Rx: Marketing Innovation in HealthAI, Privacy, and the Future of Advertising: Rio Longacre on Navigating Disruption in Ad TechWhat if the biggest forces shaping advertising today weren’t just creative ideas, but regulations, algorithms, and AI-driven disruption?In this episode of Lightning RX, host Colette Nataf sits down with Rio Longacre, Partner at Cordera (part of Omnicom), to explore how data privacy, artificial intelligence, and shifting ad models are rewriting the playbook for brands, publishers, and agencies alike.Rio shares his journey from media planner to management consultant to ad tech strategist, where he’s worked with global brands, startups, and platforms like AWS to pioneer privacy-first data collaboration and clean room solutions. Alon...
2025-09-3020 minLightning Rx: Marketing Innovation in HealthFrom Code to Clinics: Mike Lord on Scaling Psychiatry Practices with Data and DisciplineWhat if the future of mental health care wasn’t just about better treatment, but about better business practices that keep clinics alive and thriving?In this episode of Lightning RX, host Colette Nataf sits down with Mike Lord, founder of MindPractice, to explore how he went from building custom software in the dot-com era to transforming struggling psychiatry practices into profitable, scalable businesses.Mike shares how an unexpected request from his sister, a psychiatrist, pulled him into the world of healthcare operations, and how his background in software, marketing systems, and business consulting gave hi...
2025-09-2621 minLightning Rx: Marketing Innovation in HealthFrom Genomes to Growth: Nadav Weinberg on Precision Medicine, Data, and Scaling VelseraWhat if cancer treatment could be tailored not just to a diagnosis, but to you, your unique biology, history, and biomarkers?In this episode of Lightning RX, host Colette Nataf sits down with Nadav Weinberg, Chief Commercial Officer at Velsera, to explore how precision medicine is transforming healthcare. Velsera acts as the “connective tissue” of precision medicine, bridging labs, bioinformatics, and data ecosystems to enable personalized treatment for patients.Nadav shares insights from scaling multiple companies, including two unicorns and four successful exits, bringing his B2B SaaS growth expertise into the healthcare space. He brea...
2025-09-2524 minLightning Rx: Marketing Innovation in HealthFrom Wall Street to Gut Health: Gary Lu on Scaling InFoods and Redefining IBS CareWhat if the most effective treatment for irritable bowel syndrome (IBS) wasn’t another drug—but a simple blood test that tells you which foods to avoid?In this episode of Lightning RX, host Colette Nataf sits down with Gary Lu, CPA, Chief Financial Officer, transformative leader, and finance technologist, to explore how a 50-year-old NASDAQ-listed company is reinventing itself with InFoods, a breakthrough diagnostic and therapeutic for IBS. Instead of vague food sensitivity lists, InFoods pinpoints one or two trigger foods validated through clinical trials, offering patients a drug-free way to reduce pain, bloating, and discomfort.
2025-09-2424 minLightning Rx: Marketing Innovation in HealthFrom LinkedIn Hive to Future of Tech: Karisa Schroeder on Building Community in a Changing IndustryWhat if the next wave of tech innovation wasn’t about algorithms or apps but about people coming together to share knowledge, collaborate, and build with purpose?In this episode of Lightning RX, host Colette Nataf sits down with Karisa Schroeder, founder of Future of Tech and product marketer at MediaRadar. With nearly 10,000 followers on LinkedIn and years of experience building authentic industry connections, Karisa is transforming that momentum into a cross-industry community designed to make technology serve humanity, not replace it.Karisa shares how Future of Tech grew out of her personal “hive” of truste...
2025-09-1914 minLightning Rx: Marketing Innovation in HealthFrom Community to Collaboration: Dr. Oghosa Evbuomwan on Shaping the Future of Tech in HealthcareWhat if the real innovation in tech wasn’t about the tools themselves but about how people come together to use them?In this episode of Lightning RX, host Colette Nataf sits down with Dr. Oghosa Evbuomwan, physician-executive, digital health strategist, and founder of Future of Tech. With a background spanning oncology, public health, and technology, Oghosa is building a cross-industry community designed to help innovators from fresh graduates to veteran leaders collaborate, share knowledge, and create ethical solutions that truly serve humanity.Oghosa shares how her experiences in global health and digital transformation shaped he...
2025-09-1814 minLightning Rx: Marketing Innovation in HealthFrom Struggle to Safe Spaces: Emily Kapszukiewicz on Building Squirrel Space for ADHD & BeyondWhat if burnout, misdiagnosis, and personal struggle weren’t the end of your story—but the beginning of a movement to reimagine healthcare and community?In this episode of Lightning RX, host Colette Nataf sits down with Emily Kapszukiewicz, CEO of Squirrel Space, a community and platform designed to support people who struggle in traditional environments—particularly those with ADHD. From her own health battles and psychiatric hospitalization to launching an innovative Public Benefit Corporation, Emily shares how vulnerability, creativity, and resilience became the foundation for her entrepreneurial journey.Emily opens up about the dangers of ove...
2025-09-1719 minLightning Rx: Marketing Innovation in HealthFrom Futurism to Human+AI: AJ Bubb on Building at the Edge of InnovationWhat if the real future of AI isn’t about replacing people—but about amplifying their best abilities?In this episode of Lightning RX, host Colette Nataf sits down with AJ Bubb, founder of MxP Studio, host of Facing Disruption, and former Amazon and Accenture innovation strategist. AJ is a futurist who helps organizations cut through the noise of rapid technological change and focus on what truly matters: solving real customer problems.AJ shares how his philosophy of “Human + AI” challenges the fear-driven narrative that machines will replace us. Instead, he frames AI as augmented intellig...
2025-09-1619 minLightning Rx: Marketing Innovation in HealthFrom Policy Shifts to Partnerships: Kat Kovalchik McDavitt on Navigating Healthcare’s Uncertain LandscapeWhat if the biggest challenge in healthcare innovation isn’t the technology itself—but navigating shifting policies, unpredictable approvals, and the need for trust at every step?In this episode of Lightning RX, host Colette Nataf sits down with Kat Kovalchik McDavitt—President of Innsena, CEO of the Zorya Foundation, host of the Health Tech Talk Show, and investor/advisor to multiple health tech startups. Kat shares how she helps more than 40 clients nationwide navigate government policy, secure market access, and design go-to-market strategies that actually work in healthcare’s ever-changing environment.From the unpredictability of FDA a...
2025-09-1219 minLightning Rx: Marketing Innovation in HealthFrom Beachside Idea to Boulder Impact: Dr. Aneesh Garg on Building Dynamic AthleteWhat if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person?In this episode of Lightning RX, host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ, Chief Medical Officer at Dynamic Athlete, to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to doubling their office space within the first year.Aneesh shares the story of leaving traditional orthopedic practices that didn’t align with his pati...
2025-09-1119 minLightning Rx: Marketing Innovation in HealthFrom Radiology to Augmented Reality: Jesse Courtier on Transforming Surgical PlanningWhat if the solution to safer surgeries started with a radiologist teaching himself to code?In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jesse Courtier, pediatric radiologist and founder of Sira Medical, to explore how he turned a reading-room frustration into an augmented reality platform reshaping pre-surgical planning, training, and education.Jesse shares his journey from anthropology major to self-taught Unity developer, building his first prototype with a HoloLens and YouTube tutorials. What began as a grassroots effort—showing 3D models to surgeons in his reading room has grown into a...
2025-09-1020 minLightning Rx: Marketing Innovation in HealthFrom Disney to Dementia Care: David Hopkins on Redefining Senior Living SupportWhat if your personal journey through end-of-life decisions inspired a business dedicated to guiding families through the hardest choices they’ll ever face?In this episode of Lightning RX, host Colette Nataf sits down with David Hopkins, co-owner of Assisted Living Locators of Central Florida, to explore how his career in senior living operations and his own family’s experiences shaped his mission to serve as a trusted navigator for families in crisis.David shares why senior living placement is as much about trust and compassion as it is about logistics, and how he and his...
2025-09-0919 minLightning Rx: Marketing Innovation in HealthFrom Misdiagnosis to Clarity: Dr. Nelson Hendler on Solving Chronic Pain with AIWhat if the pain you’ve lived with for years was never properly diagnosed?In this episode of Lightning RX, host Colette Nataff sits down with Dr. Nelson Hendler, Chief Medical Officer at DiagnoseMyPains.com, to uncover why misdiagnosis in chronic pain is shockingly common—and how his AI-powered diagnostic platform is helping patients and providers find real answers.Drawing on his decades of work at Johns Hopkins, Dr. Hendler reveals how rushed doctor visits, unreliable imaging tests, and overlooked patient histories lead to misdiagnosis rates as high as 80%. He explains how his team developed a 72...
2025-09-0823 minLightning Rx: Marketing Innovation in HealthFrom Wall Street to Wellness: Jim Donovan on Scaling Culina HealthWhat if the turning point in your career and your life came from surviving one of the most tragic days in U.S. history?In this episode of Lightning RX, host Colette Nataf sits down with Jim Donovan, growth consultant at Culina Health, to discuss his journey from Wall Street investment banker and 9/11 survivor to helping scale one of today’s fastest-growing virtual nutrition platforms.Jim opens up about how the events of 9/11 changed his outlook on life, career, and identity, and how those lessons now shape his work in healthcare innovation. Together, they explore ho...
2025-08-2818 minLightning Rx: Marketing Innovation in HealthFrom AI to Oncology: Nancy Ahola on Breaking Barriers in Healthcare InnovationHow do you take healthcare’s toughest challenges, fragmented data, regulatory complexity, and life-or-death decisions, and turn them into opportunities for innovation?In this episode of Lightning RX, host Colette Nataf sits down with Nancy Ahola, a Board Member, C-suite executive, and global business growth strategist, to explore how technology is reshaping healthcare and what it truly takes to scale in this highly regulated industry.Nancy shares her journey leading a €10M oncology project in Finland, where AI-driven insights and centralized patient records made clinical trial recruitment faster and more effective. She contrasts this with the...
2025-08-2520 minLightning Rx: Marketing Innovation in HealthFrom Frailty to Function: Jason Johanning’s Mission to Automate Patient AssessmentsWhat if the strongest predictor of surgical success wasn’t age or diagnosis—but frailty? And what if assessing frailty could be automated at check-in, providing doctors with critical insights before they meet the patient?In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jason Johanning, vascular surgeon and founder of Vital IT System, to explore how his company is transforming frailty assessments from outdated pen-and-paper methods into automated, billable tools integrated with EMRs.Jason shares how his work in surgical services earned the 2023 Eisenberg Award, why existing methods weren’t enough...
2025-08-2013 minLightning Rx: Marketing Innovation in HealthFrom Pandemic Pivots to Patient-First Innovation: Eric Doherty on Scaling Healthcare the Hard WayWhat does it take to steer a healthcare company through crisis, pivot at lightning speed, and still keep patients at the center of every decision?In this episode of Lightning RX, host Colette Nataf sits down with Eric Doherty, President & CEO of DPE International, to unpack the realities of building, pivoting, and scaling healthcare businesses across pharmaceuticals, medical technology, and digital health. With healthcare in his DNA, his father a pharmacist and his mother a microbiologist, Eric has spent two decades leading companies that prioritize patient outcomes over profit.Eric shares how he turned a...
2025-08-1921 minLightning Rx: Marketing Innovation in HealthFrom Big Data to Better Care: Chris Hutchins on Smarter Healthcare StrategyWhat does it take to turn messy healthcare data into real-world impact for patients and providers?In this episode of Lightning RX, host Colette Nataf sits down with Chris Hutchins, healthcare strategist and founder of Hutchins Data Strategy, to unpack how health systems can cut through complexity and make data actually work for them. With years of experience helping organizations navigate data governance, analytics, and adoption challenges, Chris shares how he empowers teams to make smarter decisions faster.Chris dives into the biggest pitfalls he sees in healthcare data strategy, why alignment between IT and...
2025-08-1821 minLightning Rx: Marketing Innovation in HealthFrom Dorm Room to Doctors’ Offices: Brittany Bare Launches Luminopia at Startup SpeedWhat does it take to launch a healthcare startup from scratch and compete with big pharma on a shoestring budget?In this episode of Lightning RX, host Colette Nataf sits down with Brittany Bare, the first and only marketer at Luminopia, to unpack how she built the company’s go-to-market strategy from the ground up. Joining as employee #12, Brittany transformed a bare-bones, founder-built website into a fully rebranded, professionally positioned product complete with targeted campaigns for physicians, parents, and payers.Brittany shares how she balanced competing priorities, supported a small but mighty salesforce, and used cr...
2025-08-1317 minLightning Rx: Marketing Innovation in HealthFrom Mines to Medicine: How Stuart Fine Is Building the Future of HealthcareWhat if the fastest way to grow a company isn’t to buy one, but to build it from the ground up?In this episode of Lightning RX, host Colette Nataf sits down with Stuart Fine, CEO of Silver Scott Mines Inc., to unpack his journey from inheriting a dormant mining company to launching innovative healthcare ventures. When acquisition targets came with unrealistic price tags, Stuart pivoted to creating his own platforms, leveraging AI, blockchain, and telehealth to tackle everything from sexual wellness to affordable, around-the-clock medical access.Stuart opens up about breaking down stigmas ar...
2025-08-1217 min
SaaSyEpisode 4: From Female Founder to Agency Guru with Colette NatafDuring this week's episode we explore the realities of of being a part of an early stage start-up, and how to evaluate what that means for your career, including how to value equity (and percentage of equity) as a part of your compensation plan.
Colette Nataf is a fractional CMO and founder of Lighting Media, after spending time both in MileIQ prior to their acquisition by Microsoft and founding her own start up, Lighting AI. Collette shares her experience raising funds from investors, and what she thinks are the most important questions to ask for early career h...
2023-12-1929 min
Place des religionsPlace des religions, Marseille : la fêtePlace des religions, saison 7 : Marseille
À l’occasion de la venue du pape François à Marseille, les 22 et 23 septembre, La Croix donne la parole aux habitants de la ville. Alain Sportouch, Xavier Nataf et Françoise Mercier ont chacun été invités à une fête d’une autre religion que la leur. Dans cet épisode, ils nous racontent cette expérience.
► Episode 4 sur 4 : La fête
Alain Sportouch, de confession juive, a assisté au mariage de son fils, converti à l’islam. Xavier Nataf, juif également, a été invi...
2023-09-2221 min
NonobstantIl faut ramener AlbertNés à Oran dans une famille juive d’Algérie, ils n’ont pas toujours été trois.Ils avaient un grand frère, Albert, qui s’était engagé auprès des Forces Françaises Libres. Albert est mort sur un champ de bataille en Italie. Il a été enterré en Algérie, dans un cimetière militaire, en 1944. Aujourd’hui, ses frère et sœurs veulent rapatrier son corps en France. Nicole, Colette et Roger sont Parisiens depuis plus de 75 ans.Leurs parents sont enterrés à Paris. Ils ne veulent plus qu’Albert reste tout seul là-bas…
2022-04-2805 min
The Mobile User Acquisition Show🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia RiveroWe have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today’s epi...
2022-03-0840 min
Sub Club by RevenueCatLessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AIOn the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you’ll learn:Colette’s take on Apple’s ATT and its effect on marketingOutsourcing to an...
2022-02-1648 minThe Mobile User Acquisition Show📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡We’re very excited to present a very special episode - highlights from The Definitive Guide To Marketing In a Post-IDFA World.As some of you may know, we released the book last week - featuring highlights from over 500 minutes of audio, featuring some of the smartest folks in mobile that we’ve had a chance to speak to on the Mobile User Acquisition Show.On today’s episode, we feature the most impactful quotes from the book. These are also highlights from some of the previous episodes of the Mobile User Acquisition Show that deal w...
2020-11-1338 minThe Mobile User Acquisition Show🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January. KEY HIGHLIGHTS🔱 The best, the worst and the middle case scenarios for iOS 14🔒 How a privacy app manages growth without a...
2020-11-0328 minThe Mobile User Acquisition Show🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked with more than 500 ad accounts and has managed more than $100M in ad spend.I’m excited for today’s episode because Colette is among the few folks I know that’s transitioned from a user acquisition service to a user acquisition product. She’s not only taken what to many can be a significant leap - but has also grown her business at Lightning AI very substant...
2020-05-0429 min
Disruptive CEO NationLightning AIColette Nataf is the CEO and Co-Founder at Lightning AI. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette is now helping marketers scale their businesses through Facebook, Google AdWords, and other channels. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-09-1213 min
App Marketing by App Masters639: Automatically Find New Facebook Audiences with Colette NatafToday's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.
Colette Nataf is the CEO at Lightning AI.
2018-04-1035 min