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Colin Carrasquillo

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The Dealer Playbook
The Dealer PlaybookEp. 667 - The New Rules of SEO for Car Dealers in 2025, with Colin CarrasquilloIn this episode, my guest is Colin Carrasquillo, Digital Marketing Manager at Nielsen Auto Group.We’re diving into some of the real challenges and solutions that most dealers are thinking about but rarely talk about out loud.We talk about what it actually looks like to get your vendor partners working together instead of pulling in different directions. Colin shares how he’s doing this at scale across 14 rooftops and why it’s changing the game for their group.We also get into why most dealers are still chasing the wrong...
2025-07-0347 minConnectedPodcast
ConnectedPodcastConnected Podcast Episode 169: Creating and Directing DemandOn today's Connected, Greg reconnects with Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group. With over a decade of experience, Colin is always at the forefront of what's going on in automotive marketing. Greg and Colin cover: -How to measure success in marketing. -Insights into creating vs. capturing demand and how to direct it to your stores. -The four key elements that make up an impactful Customer Data Platform (CDP).
2025-04-0957 minInsideAuto Podcast
InsideAuto PodcastLeveraging Dealership Data to Customize Your Customer Journeys with Colin CarrasquilloIn this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.
2024-02-2905 minExperimarketing
ExperimarketingExperimarketing Episode 28: Website Clicks?! They're Still Clickin'On this episode of Experimarketing, Matt and Colin once again connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss an experiment that Brent conducted regarding the impact of zero click search on actual website clicks. Interest findings ahead! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-10-1334 minExperimarketing
ExperimarketingExperimarketing Episode 27: No Inventory? No Problem.On this episode of Experimarketing, Matt and Colin connect with Ilana Shabtay, Director of Marketing at AutoLeadStar, to talk about what types of advertising and campaigns dealers can create and launch when inventory is at an all-time low! No Inventory? No problem! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-09-2137 minExperimarketing
ExperimarketingExperimarketing Episode 26: Making It Our BusinessOn this episode of Experimarketing, Matt and Colin have a chat with Matt Childers, Dynamo Performance Manager at DealersLink, to discuss Google My Business, how to nest departments within a business' main Google My Business listing, and the importance of doing so. Learn some quick tips by giving the episode a listen!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-08-2450 minExperimarketing
ExperimarketingExperimarketing Episode 25: Make It StickyOn this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they?  --- This...
2021-08-0340 minExperimarketing
ExperimarketingExperimarketing Episode 24: Online, Offline & Everything In BetweenOn this episode of Experimarketing, Matt and Colin connect with Greg Ross, Connected Car Practice Manager at motormindz, to discuss how dealers can leverage connected car technology to enhance the customer experience and ultimately, positively impact their dealership's bottom line.  Dealers need to unite and become more vocal asking for connected car data so they can change the automotive space for the better!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-07-1644 minExperimarketing
ExperimarketingExperimarketing Episode 23: Untapped AudienceThe dynamic duo is back and this time, they're talking to Adam Dennis, Founder & Principal of SurgeMetrix, about tapping an untapped audience! Marketers and advertisers alike, does your dealership or business have a strategy in place to attract and properly handle the Hispanic customer. Listen and learn! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-06-1556 minExperimarketing
ExperimarketingExperimarketing Episode 22: We Have Problems...On this episode of Experimarketing, Colin and Matt are joined by Ilana Shabtay, Director of Marketing for AutoLeadStar and Co-Host of the InsideAuto Podcast, about the pain points in the automotive space when it comes to advertising! Watch to learn about the pain points and how to combat them! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-06-0243 minExperimarketing
ExperimarketingExperimarketing Episode 21: Going Loco for LocalOn this episode of Experimarketing, Matt and Colin connect with Dane Saville, Co-Founder and Brand Manager of Reunion Marketing, as well as the host of the KPI Cafe podcast, to discuss local campaigns on Google! Dealers are going loco for local advertising and you should be going loco for it too! Listen to find out why!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-05-1742 minExperimarketing
ExperimarketingExperimarketing Episode 20: Buyers Before Your EyesOn this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation with Amy, the dynamic duo learns that they're on to something when it comes to marketing towards an individual based upon his or her lifestyle preferences. Marketing for 2021 and beyond! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-04-3042 minExperimarketing
ExperimarketingExperimarketing Episode 19: UGC for GMBOn this episode of Experimarketing, Matt and Colin connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss how dealers can leverage User Generated Content (UGC) to increase visibility of dealerships' Google My Business (GMB) listings. There are more types of UGC than you would originally think! Listen to learn more!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-04-1641 minExperimarketing
ExperimarketingExperimarketing Episode 18: Customers For LifeOn this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-03-2438 minCulture of Value
Culture of ValueAre Your Dealership Processes Hurting Your Omnichannel Marketing Success?Colin Carrasquillo, Digital Marketing Manager for Nielsen Dodge Chrysler Jeep Ram and Host of the Experimarketing podcast, joins us to help clarify the differences between multichannel and omnichannel. We discuss how putting the processes in place to implement omnichannel properly can provide a significant boost in sales, more importantly, a significant boost in the lifetime value of a customer. We also talk about how implementing in a silo can do more harm than good.
2021-03-1653 minExperimarketing
ExperimarketingExperimarketing Episode 17: Getting Real About Digital RetailingOn this episode of Experimarketing, Colin and Matt connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it!   Thank you to our sponsors Dealer Marketing Magazine and AutoLeadStar. Use the code POD50 to receive 50% of your first three months on the AutoLeadStar platform, or click here: https://bit.ly/3tp7fn9 --- This episode is sponsored by · Anchor: The easiest w...
2021-03-1659 minExperimarketing
ExperimarketingExperimarketing Episode 16: From Blah to BlogOn this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-03-0939 minExperimarketing
ExperimarketingExperimarketing Episode 15: The "Quantum5" LeapOn this episode of Experimarketing, Matt and Colin connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds genuine, lifetime value relationships along a customers buying journey. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-02-1646 minExperimarketing
ExperimarketingExperimarketing Episode 14: Are You Listening!?On this episode of Experimarketing, Matt and Colin connect with Troy Scheer, Managing Director of Binary Marketing Solutions, to discuss the importance of and impact that social listening can have on your dealership's operations! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-02-0948 minExperimarketing
ExperimarketingExperimarketing Episode 13: If You're Not Mobile First, You're LastOn this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-02-0337 minExperimarketing
ExperimarketingExperimarketing Episode 5: Word on the "Tweet"In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc. The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including live video, and even get a sneak peek at the things to come in 2021 and beyond! That's the word on the "tweet!" --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.f...
2021-02-0350 minExperimarketing
ExperimarketingExperimarketing Episode 7: Down with QSP's? You Know Me!In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSP's). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-01-2840 minExperimarketing
ExperimarketingExperimarketing Episode 6: The Right Spot-ifyOn this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes." --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-01-2840 minExperimarketing
ExperimarketingExperimarketing Episode 8: Automation NationOn this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-01-2851 minExperimarketing
ExperimarketingExperimarketing Episode 1: Oh, Snap!Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/a...
2021-01-2845 minExperimarketing
ExperimarketingExperimarketing Episode 4: Data-fied with PolkOn this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk...
2021-01-2846 minExperimarketing
ExperimarketingExperimarketing Episode 3: Power of the PinOn this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-01-281h 00Experimarketing
ExperimarketingExperimarketing Episode 2: Face to Face with FacebookSHOW LESSOn this episode of Experimarketing, Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at the Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of the Mostly Automotive Marketing with Matt Wilson podcast and account director at SilverBack Advertising. --- This episode is sponsored by · A...
2021-01-2851 minExperimarketing
ExperimarketingExperimarketing Episode 12: CX to SuccessOn this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-01-2735 minMostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonThe Last Word on LinkedIN StoriesIn this Episode of Mostly Automotive Marketing with Matt Wilson we put a stamp on our ongoing discussion about LinkedIN stories. Mostly. Matt reads some opinions about LinkedIN stories from his LinkedIN network, guzzles coffee, talks fast, tells a long-winded story about a Nissan LEAF and then abruptly ends the episode. Thanks to these folks for weighing in with their opinions: Jason Harris, Podcast Host, Agency Owner, Orange Tie Wearer Colin Carrasquillo, Host of Experimarketing Podcast, Digital Marketing Manager at Nielsen Automotive Group Evelyn Kelly, Marketing Director at Think Ad Group
2020-10-2322 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonThe Last Word on LinkedIN StoriesIn this Episode of Mostly Automotive Marketing with Matt Wilson we put a stamp on our ongoing discussion about LinkedIN stories. Mostly. Matt reads some opinions about LinkedIN stories from his LinkedIN network, guzzles coffee, talks fast, tells a long-winded story about a Nissan LEAF and then abruptly ends the episode. Thanks to these folks for weighing in with their opinions: Jason Harris, Podcast Host, Agency Owner, Orange Tie Wearer Colin Carrasquillo, Host of Experimarketing Podcast, Digital Marketing Manager at Nielsen Automotive Group Evelyn Kelly, Marketing Director at Think Ad Group
2020-10-2322 minInsideAuto Podcast
InsideAuto PodcastThinking Outside the Box with Colin Carrasquillo of Nielsen Automotive GroupColin Carrasquillo is the Digital Marketing Manager at Nielsen Automotive Group, a dealership group with seven locations throughout northern New Jersey. Colin is a self-proclaimed “experimarketer,” which refers to an individual that creates, innovates, and appreciates ways for marketers to create new opportunities for businesses. He is also the host of the Experimarketing podcast, where he discusses advertising trends and tools with thought leaders in the automotive space. Above all, Colin aims to educate dealers about effective advertising by thinking outside the box—and positively impacting their bottom line. In this episode… All dealerships want to sell...
2020-10-2329 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonPower of the Pin - Experimarketing Episode 3On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns! Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and Co-Hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast.'
2020-09-2259 minMostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonPower of the Pin - Experimarketing Episode 3On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns! Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and Co-Hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast.'
2020-09-2259 minMostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonFace-to-Face with Facebook - Experimarketing Episode 2On this episode of 'Experimarketing,' Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast and account director at SilverBack Advertising.
2020-09-1550 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonFace-to-Face with Facebook - Experimarketing Episode 2On this episode of 'Experimarketing,' Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast and account director at SilverBack Advertising.
2020-09-1550 minMostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonOh, Snap! Experimarketing Episode 1Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently. Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer...
2020-08-2544 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonOh, Snap! Experimarketing Episode 1Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently. Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer...
2020-08-2544 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonFriday Mornings LIVE - Episode 3Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson. Matt chats with Colin Carrasquillo the Digital Marketing Manager at Nielsen Automotive Group and Matthew Lasher the Marketing Director at West Herr Automotive Group. In this episode we cover: 1) Effectv’s Virtual Automotive Showroom 2) Tracking Attribution 3) The art and science of marketing Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @Mostly...
2020-08-2159 minMostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonFriday Mornings LIVE - Episode 3Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson. Matt chats with Colin Carrasquillo the Digital Marketing Manager at Nielsen Automotive Group and Matthew Lasher the Marketing Director at West Herr Automotive Group. In this episode we cover: 1) Effectv’s Virtual Automotive Showroom 2) Tracking Attribution 3) The art and science of marketing Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @Mostly...
2020-08-2159 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonTikTok SuccessThis episode of Mostly Automotive Marketing with Matt Wilson is about one dealerships TikTok success. Mostly. My guest in this episode is Josie Vaccaro, E-Commerce and Customer Service Coordinator at BWM Newmarket. Josie grew her dealerships TikTok following to 20,000!  My Co-Host in this episode, Colin Carrasquillo from Neielsen Automotive Group, talk to Josie about what she did, how she did it and what it means for her BMW store. Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform i...
2020-07-2844 minMostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonTikTok SuccessThis episode of Mostly Automotive Marketing with Matt Wilson is about one dealerships TikTok success. Mostly. My guest in this episode is Josie Vaccaro, E-Commerce and Customer Service Coordinator at BWM Newmarket. Josie grew her dealerships TikTok following to 20,000!  My Co-Host in this episode, Colin Carrasquillo from Neielsen Automotive Group, talk to Josie about what she did, how she did it and what it means for her BMW store. Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform i...
2020-07-2844 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonFriday Mornings LIVEIn the first Friday Mornings LIVE Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Co-Host Colin Carrasquillo from Nielsen Automotive Group chat about trending topics in the Automotive Industry.  In this LIVE episode we cover 1) Nissan and BMW's Logo Changes 2) The Ford Bronco Release 3) Subaru's Brand Loyalty 4) The Greatest Invention Since Sliced Bread Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google P...
2020-07-241h 11Mostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonFriday Mornings LIVEIn the first Friday Mornings LIVE Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Co-Host Colin Carrasquillo from Nielsen Automotive Group chat about trending topics in the Automotive Industry.  In this LIVE episode we cover 1) Nissan and BMW's Logo Changes 2) The Ford Bronco Release 3) Subaru's Brand Loyalty 4) The Greatest Invention Since Sliced Bread Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google P...
2020-07-241h 11Mostly Marketing with Matt Wilson
Mostly Marketing with Matt WilsonChat with Colin Carrasquillo from Nielsen Automotive GroupThis episode of Mostly Automotive Marketing with Matt Wilson is about customers online expectations, Amazon and more. Mostly. My guest in this episode is Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed “Experimarketer”. In this episode Colin and I cover: 1) Customer purchasing expectations 2) Digital Retailing 3) The Amazon Effect 4) “Experimarketing” Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor...
2020-07-1354 minMostly Automotive Marketing with Matt Wilson
Mostly Automotive Marketing with Matt WilsonChat with Colin Carrasquillo from Nielsen Automotive GroupThis episode of Mostly Automotive Marketing with Matt Wilson is about customers online expectations, Amazon and more. Mostly. My guest in this episode is Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed “Experimarketer”. In this episode Colin and I cover: 1) Customer purchasing expectations 2) Digital Retailing 3) The Amazon Effect 4) “Experimarketing” Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor...
2020-07-1354 min