Shows
Creator Craft: Tools, Mindset and Workflows for Content CreatorsHow to Create a Voice-Clone Podcast Episode (& Whether you Should!)In this episode, Jacob and I discuss the AI-powered episode Jacob created last week - a fascinating experiment using Eleven Labs to clone his voice. He walks through his entire workflow from capturing voice notes and using Claude to help refine ideas, to the challenges of making the AI voice sound natural. We also chat about the ethics and concerns around voice cloning technology.Let us know what you thought of the AI episode here. Would you listen to more content like that?👉 What did you think of the AI Episode?Later, I sha...
2025-05-0959 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsThe Paradox of AI Content Creation in 2025In this experimental meta-episode, host Jacob explores the complex relationship creators have with AI in 2025. Using his own voice cloned with ElevenLabs, alongside two AI hosts named NotJacob and Eva, the episode examines how creators are simultaneously empowered and unsettled by AI tools—capable of producing more than ever before, yet questioning what it means to create at all.The conversation follows the typical creator journey with AI: from that first moment of revelation, through experimentation with new workflows, into creative identity crisis, and finally toward finding a balanced approach that preserves human creativity while embracing AI as...
2025-05-0325 minCreator Craft: Tools, Mindset and Workflows for Content Creators3 Signs You Have an Amateur Creator Mindset (And How to Fix It) | PodCraft SpecialIn this episode, Matthew and Jacob discuss the telltale signs of an amateur creator mindset and provide practical strategies to overcome these common challenges.Key Insights:🟢 Writer's Block: Many creators struggle with not knowing what to say or lacking confidence in their ideas. The solution lies in gaining clarity about your audience and purpose.🟢 Motivation Dependence: Amateur creators often wait for inspiration to strike rather than developing consistent creation habits. Professionals show up regardless of how they feel.🟢 Fear of Idea Theft: Being overly protective of your ideas can prevent you from crea...
2025-04-2530 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsHow To Stop Being a Consumer And Become a CreatorIn this solo episode, Jacob tackles one of the most common struggles for aspiring creators: how to make the leap from passively consuming content to actively creating it. He shares practical strategies and a 7-day challenge to help overcome the psychological barriers that keep us stuck in consumption mode.Key Insights:🟢 Creation Paralysis: The fear of judgment and exposure prevents many would-be creators from taking their first steps, even when they feel a deep urge to create.🟢 The Perfection Trap: We compare our beginner efforts to highly polished professional content, setting unrealistic expectations for ou...
2025-04-1835 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsWill Content Sites Still Exist in 5 Years? (PodCraft Special)Will Content Sites Still Exist in 5 Years?In this special crossover episode between Creator Craft and Podcraft, Matthew and Jacob dive into a pressing question for all content creators: will content sites still exist in five years? With search habits changing and AI reshaping how people find information online, what does this mean for blogs, podcasts, and other content platforms?Read Jacob's full article with sources on the stats mentioned, How To Survive The Death of Search Engines And Thrive In 2030Key Topics Discussed🟢 The Evolution of Search: How zero-click searches and...
2025-04-1154 min
Creator Craft: Tools, Mindset and Workflows for Content CreatorsAI image text finally doesn't look drunk! Here's how to do it 🛠️In this episode, we get into a couple of AI tools which we've been playing with for content creation. We kick things off discussing ChatGPT's updated image generation capabilities, which finally solved the text legibility problem that's plagued AI image creation for years. Jacob shows the steps you can take to finally create professionally designed assets like cheat sheets, social media graphics, and podcast artwork where the text is perfectly rendered. The key is following a specific set of steps, being specific with your prompts, providing exact copy, and including reference images for style and layout inspiration....
2025-04-0441 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsHow We Got 14,000 Readers and 200 Backlinks from One Trend-Focused ArticleIn this episode of Creator Craft, Jacob and I chat about the craft of creating! We kick things off explaining our recent name change from Creator Toolbox to Creator Craft (due to a naming conflict with a newsletter). Then I review the DJI Osmo Mobile 7 and 7P gimbals, comparing features and sharing my experience using them for YouTube shorts and videos. Jacob shares a fascinating case study on "news jacking" - how his article about vibe coding went viral, bringing in 14,000 readers and 200 backlinks. He explains the strategy behind riding trending topics, with examples from various industries. I also...
2025-03-271h 06Creator Craft: Tools, Mindset and Workflows for Content CreatorsHow To Name Your Creative Projects and Why Ours is Changing (Goodbye Creator Toolbox!)In this solo episode of Creator Toolbox (soon to be Creator Craft), Jacob announces our name change and uses this opportunity to dive deep into the art of naming creative projects. Jacob explains why we're rebranding from Creator Toolbox to Creator Craft – there's already a newsletter called "Creators Toolbox" which could cause confusion as we launch our own newsletter.Jacob shares valuable insights about different types of creative project names, what makes a name scalable, and practical advice for choosing your own names. Importantly, he discusses when to follow naming "rules" and when it's okay to break th...
2025-03-2025 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsBehind the Scenes: Our Plans to Grow THIS Show in 2025In this episode of Creator Toolbox, Colin and Jacob share their strategy for growing the podcast over the next 6-12 months. We discuss shifting to a "newsletter-first" approach, where the podcast generates content that then flows into newsletters, blog posts, and social media. We explore how this approach feels more future-proof in an environment where SEO is becoming less reliable, and how it gives us more creative freedom. Throughout the conversation, we share our plans for improving social media presence with more effective video clips, professionalizing our self-promotion efforts, and bringing back guest collaborations to help grow our audience.
2025-03-1437 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsLinkedIn Growth for Creators + How We're Using AI Deep ResearchIn this episode, Colin and Jacob dig into two powerful tools for creators: LinkedIn and AI deep research capabilities. Colin shares his recent LinkedIn strategy, revealing how daily posting has drastically improved his engagement and impressions, and what makes up those daily posts. He explores effective content types like cheat sheets, carousels, video formats, and personal stories that perform well on the platform. Colin also highlights successful creators like Chris Donnelly, Ann Handley, and Tom Hunt who are having a bunch of success on LinkedIn with their distinct approaches.In the second half, Jacob explores his experience...
2025-03-1159 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsWhat is Vibe Coding? And Changing an Annual Cadence, Building Your Customised AI AssistantWe kicked off talking about a big change we're making to our annual planning cadence. Instead of following the traditional January-December cycle, we're shifting to a March-February year. Why? Because December-January is such a mess with holidays and slow starts! We found that planning during this time just doesn't work well. By making March 1st the start of our planning year, we're using January-February as a time for reflection, strategy planning, and wrapping up previous projects. This gives us a nice fresh start in the springtime.Then Jacob introduced us to "vibe coding" - a term coined...
2025-02-2844 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsThe Big 5 Content Types and How To Use ThemIn this episode, Colin and Jacob discuss the "Big Five" content strategy, a framework for creating content that attracts your audience at every stage of the buying process. The Big Five content areas are: cost and pricing, best-of lists, problems, comparisons, and reviews. They explain how each area can be used to generate content ideas, regardless of your industry. They also discuss how these different content types can be used to reach people at all stages of the buying process, from those who are just starting to research a problem to those who are ready to make a purchase.
2025-02-2045 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsChatGPT vs Claude vs Gemini: A Marketer's Guide to AI AssistantsIn this episode, Jacob explores the three major AI assistants and how creators can best leverage each one. Drawing from extensive hands-on experience, he breaks down the unique strengths of Claude, ChatGPT (including the new O1 model), and Gemini, providing practical guidance on which tool works best for different creator tasks.Key Takeaways👉 OpenAI's O1 excels at strategic planning and breaking down complex problems👉 Claude is the top choice for writing tasks and maintaining consistent tone👉 Gemini stands out for handling large amounts of text and data analysis👉 Using...
2025-02-0724 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsHow to Create a Media Kit That Actually Lands Sponsorship DealsIn this episode, we explore two key tools for creators looking to level up their business: media kits and personal websites. We start by breaking down what goes into an effective media kit - from showcasing your audience stats to highlighting your unique value proposition. We talk about using media kits not just for sponsorships, but also for podcast guest appearances, collaborations, and PR opportunities. The conversation then shifts to personal websites, where we contrast super simple approaches like Derek Sivers' minimal one-pager with more elaborate creator sites like Ali Abdaal's. Throughout the episode, we discuss practical tools for...
2025-01-3037 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsTask Management Revolution, Search Traffic Crisis, and Video Content TipsIn this episode of Creator Toolbox, hosts Colin and Jacob explore several key topics affecting content creators. Colin kicks things off with a detailed look at his switch from Asana to TickTick for task management, explaining how he's created a more effective system for handling ideas and daily tasks. The conversation then shifts to a discussion of Project Stargate, a proposed $500 billion AI initiative, with Jacob expressing skepticism about its feasibility and environmental impact. The hosts dive deep into the concerning trend of declining organic search traffic, analyzing HubSpot's dramatic traffic drop and its implications for content creators. They...
2025-01-2748 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsA Step-by-Step Annual Planning Framework That Actually Works (plus Banking Hacks for your Biz)In this episode, we dig into four fantastic tools and strategies for creators. Jacob kicks things off by sharing his pocket-filling discovery of 2023 - the Revolut Ultra plan. This premium bank account is packed with creator-friendly perks like WeWork passes, airport lounges, and a bundle of premium subscriptions. Next, Colin walks us through his annual planning process, sharing the exact framework he's developed since 2015 for reviewing the past year and setting up for success. Finally, we explore the world of creator events, from intimate gatherings like Craft & Commerce to massive festivals like SXSW, helping you choose which ones might...
2025-01-1048 minCreator Craft: Tools, Mindset and Workflows for Content Creators2024 Lessons, 2025 Predictions & our Top Mistakes of the YearIn this special year-end episode, Colin and Jacob reflect on their key learnings from 2024 and share predictions for 2025. They discuss experiences and lessons learned in hiring and team building, the challenges of maintaining focus across different content mediums, and the evolving AI landscape. The hosts also share their commitments for the upcoming year, including Jacob's plans to start creating video content and Colin's goal to hire an assistant. The episode wraps up with gift recommendations, either for another creator in your life, or just a wee festive gift for yourself!Resources MentionedPipdecks (strategy cards for...
2025-01-0359 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsMasterful Project Management with AI, Best Website Builders in 2025 & the Power of PodscanStruggling with overwhelming projects and not sure where to start, or having a hard time keeping track of your brand's impact? This episode is packed with a set of tools to help you work smart, and let AI do the hard work in planning your next project. Colin shows how he's turned AI into his own personal project manager, breaking down massive tasks into manageable steps and creating visual workflows that actually make sense. Then, Colin and Jacob explore Podscan, a smart tool that helps you discover who's talking about your brand in the podcast space - perfect for...
2024-12-2750 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsThe 400+ Episode Streak Podcaster: Mindsets, consistency, team building and repurposingIn this video, we dig deep into the mindset and systems that power a ridiculously consistent and long lived podcast. My guest is Matty Lansdowne, from the How Not to Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between...
2024-12-2052 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsYouTube Scripts, Notion Apps & Going Pro as a CreatorThis week, we're queuing up a chat about YouTube scripting tools, no-code app building, pro vs amateur mindsets, what we can learn from Jay Clouse, and a mindset for producing authentic content on a daily basis. Join us!
2024-11-2147 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsOrganising your Creator Brain: Ideation, Workflows & Tools for Sustainable Content [Repost]Is your creative mind bursting with ideas but struggling to turn them into consistent content? Discover how to organize your thoughts, streamline your workflow, and sustainably grow your creator business!Join Colin Gray, Jacob Anderson, and special guest Ian Anderson Gray as they dive deep into productivity systems, community building, and leveraging AI to supercharge your content creation process.In this episode, you'll learn:How to use tools like Notion and the PARA method to organize your creative ideasStrategies for consistent content creation from successful creatorsThe power of community in supporting your creator journeyWays...
2024-11-071h 08Creator Craft: Tools, Mindset and Workflows for Content CreatorsEmail Launch Campaigns, Modern Affiliate Marketing, and Choosing the Right Community ChatIn this episode of Creator Toolbox, Colin and Jacob dive into three main topics: Colin's recent launch of the revamped Podcraft Academy 2.0, Jacob's insights on First Promoter's new features for affiliate marketing, and a deep dive into community platform options. Colin shares his experience running a week-long email campaign for the Academy launch, including his approach to writing daily emails with video content and managing customer responses. Jacob then explores First Promoter 2.0's improvements, particularly their new focus on discount codes for podcast/video creators and enhanced communication features. The episode...
2024-11-0149 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsThe Power of Podcasting for Coaches with Rob LawrenceRob Lawrence joins us to share his unique perspective on podcasting for coaches, drawing from his experience as both a certified coach and professional podcast producer. In this value-packed episode, we explore everything from overcoming mental blocks to practical setup advice for coaches looking to expand their reach through podcasting.Episode Highlights:Why podcasting works particularly well for coachesHow to start "scrappy" and improve over timeThe real value of podcasting (hint: it's not just download numbers)Practical tools and tech recommendations for beginnersWhen and how to work with a professional producerSmart ways to think about video...
2024-10-3159 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsAffiliate marketing still works? Plus private podcasting with RippleIn this episode of The Creator Toolbox, we dive into a bunch of cool topics that every creator should be thinking about. First up, we talk about private podcasting and how it can be an awesome way to monetize your content and build a tight-knit community around your show. We then explore Ripple, a new tool designed by Brian Cassell, which combines private podcasting with community-building features—perfect for creators looking to offer exclusive content and interact more directly with their audience.Next, we tackle the topic of affiliate marketing—is it dead? We debate how affiliate marketing...
2024-10-1856 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsThe Power of Real-Life Content to Grow Your Audience & How To Get 10x More From BooksIn this episode of The Creator Toolbox, we explore how to turn everyday moments into content gold, helping podcasters and creators build thriving channels.We share real-world examples from top YouTubers like the Aquarium Co-Op and The Hoof GP.Tune in to learn strategies for growing your audience, monetising "boring" niches, and boosting productivity with flexible co-working and AI tools.This episode is perfect for content creators wanting to leverage everyday life for maximum impact.⌚ Timestamps00:00 - Intro02:00 - Turning Everyday Moments into Content04:20 - Ex...
2024-10-0755 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsBarbell YouTube Strategies, Updated Video Set-Ups and Jacob's Photography Going ViralIn this episode of The Creator Toolbox, we kick things off with Jacob's viral Northern Lights photography story. He shares how his stunning images went a bit loopy online and how he used Shopify to capitalise on print-on-demand sales. Colin then breaks down his current video lighting setup, discussing the best ways to use softboxes, LED panels, and smart lights like Philips Hue to create professionally lit backgrounds and achieve a high-quality video feel.We then get into the barbell strategy for video content creation, where we either go all-in with highly-produced content or keep it...
2024-09-2448 min
Creator Craft: Tools, Mindset and Workflows for Content CreatorsCreating Collaborative Montage Content with Multiple Guests: Behind the Scenes on a Season of our PodcastIn this special episode of The Creator Toolbox, we dive into the craft of producing highly polished, montage or documentary content. That means one or more episodes with narration, clips from multiple interviews, music and FX, all aimed at creating a way-above-average listening and viewing experience.We'll share our experience in creating a podcast series in this way, but it applies to multi-interview YouTube episodes just as well. We cover everything from setting up interviews with expert podcasters to editing multiple voices into a cohesive narrative, unpacking the strategies behind our latest (20th!) season of Po...
2024-09-1145 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsGhost or WordPress? How to choose the best platform for your creative projectWelcome back to another episode of The Creator Toolbox! In this episode, we talk about our new Creator Toolbox blog and dive into ways to develop a website to suit our creative needs - from building it, to preparing the content and finally going live.We discuss the blurry lines between a blog and a website. Jacob also gives some good examples from his own experience. We then expand on why we chose Ghost as the most suitable hosting platform for our content. We talk through differences with WordPress and general practicalities, including UX, coding, integrations and plu...
2024-09-0430 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsWhat is a StoryBrand? Plus Automations, Shortcuts & Project JugglingOn this episode, we dive into some automation tools that can really boost your productivity as a creator. I shared my experience with the Stream Deck, which has become an unexpected favorite of mine. It's not just for streamers – I use it for everything from controlling my studio lights to automating repetitive tasks in video editing. We also touched on browser recording tools for automating web tasks and text expansion for speeding up writing. These might seem like small time-savers, but they really add up.Next, Jacob introduced us to the concept of a "Story Brand" by Do...
2024-08-2059 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsPerfect Writing Tools & Top-Level SEO for a New Content ProjectIn the latest episode of The Creator Toolbox, we cover writing tools (find the best space to create shownotes, scripts or full-scale blog posts!) and SEO for a new content project (my full process for figuring out the first 30 to 50 episodes or posts on a brand new brand).
2024-08-1251 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsRepurposing Audio Content into EVERYTHING Else. A Smart Way. In this episode of Creator Toolbox, Colin and Jacob dive deep into two game-changing topics for content creators. First, they explore an innovative AI-powered system for repurposing podcast content into written articles, discussing the potential and limitations of this technology. They then shift gears to compare various camera setups for video content creation, from high-end DSLRs to user-friendly webcams, offering insights on quality, ease of use, and price points. This episode is packed with practical advice for creators looking to streamline their workflow and enhance their content quality.Episode Guide00:00 - Introduction and catch-up01:17 - AI-powered...
2024-07-311h 01Creator Craft: Tools, Mindset and Workflows for Content CreatorsHow to Evolve a Content Brand: From Zero to 6 Months and BeyondIn this episode of the Creator Toolbox, Colin and Jacob discuss their journey of iterating on this very show, and how a podcast can develop and evolve over it's first few months. They delve into the process of turning it from an experimental show into a whole new content brand, and this could apply to you whether it be a podcast, YouTube channel, blog, or creator brand in general. Listeners get valuable insights on launching, iterating, and refining their content channels, even if you're not 100% sure what it plans to be in the early days. Tune in to learn...
2024-07-2244 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFocus not Hustle: How to Get Shit Done As A CreatorEver feel like you're spinning your wheels, constantly busy but not making real progress? In this episode of Creator Toolbox, Colin and Jacob cut through the "hustle culture" noise to share practical, actionable strategies for true productivity as a content creator.What You'll LearnDiscover how to:Implement effective time blocking and deep work techniquesPrioritize tasks and manage your energy, not just your timeCreate a productive work environment that suits your styleHandle distractions and maintain focus in a world of constant notificationsUse "cycles" for better long-term planning and goal-settingKey Takeaways1...
2024-07-0156 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsThe Future of Community-Led Businesses with Mathilde Leo from CircleAre you curious about the future of creator businesses and the power of community? Discover how community-first strategies are reshaping the creator economy!In this episode, Colin Gray and Jacob Anderson sit down with Mathilde Leo from Circle to explore the evolving landscape of online communities, content creation, and the tools that are empowering creators to build thriving businesses.In this episode, you'll learn:How community-led businesses are changing the creator economyInsights on transitioning from traditional content creation to community-first modelsThe power of authentic connections in building a sustainable creator businessTools and strategies for...
2024-06-2454 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFrom Local to Global: Transforming Your Business Through Content CreationAre you running a local business and dreaming of reaching a global audience? Discover how content creation can revolutionize your reach and transform your business model!In this episode, Colin Gray and Jacob Anderson explore the power of content creation in expanding a traditional business's reach. They dive into real-world examples, practical strategies, and tools that can help you transition from a local service provider to a global content creator.What you'll learn:How to leverage content creation to expand your business globallyStrategies for building a content funnel that attracts and converts customersTools for...
2024-06-0444 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFrom Low Motivation to High Output: Journaling, Streaming, and Productivity TipsFeeling stuck in a creative rut? Discover how to transform your low-energy days into productive powerhouses with our latest episode of Creator Toolbox!Join Colin Gray and Jacob Anderson as they dive into practical strategies for boosting productivity, leveraging new tools, and expanding your creator business. Whether you're a podcaster, writer, or aspiring content entrepreneur, this episode is packed with actionable insights to help you level up your creative game.What you'll learn:How to use AI-powered journaling to track your progress and overcome creative blocksTips for setting up a high-quality streaming setup with...
2024-05-2452 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFrom Blogger to Brand Ambassador: Richard Tubb's Creator JourneyEver wondered how a tech blogger becomes a sought-after brand ambassador? Discover the inspiring journey of Richard Tubb, from IT business owner to influential content creator in the Managed Service Provider (MSP) industry.Colin Gray and Jacob Anderson sit down with Richard Tubb to explore his two-decade journey in content creation, discussing the tools, strategies, and mindset shifts that have shaped his success. From leveraging new technologies to building long-term brand partnerships, Richard shares invaluable insights for creators at any stage of their journey.In this episode, you'll learn:How to evolve from a...
2024-05-0750 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFrom Idea to Reality: Using AI to Build Software for Your AudienceEver dreamed of creating your own software but thought you lacked the technical skills? In this episode of Creator Toolbox, Jacob and special guest Bran explore how AI is revolutionizing the way creators can build tools and software for their audience – even with limited coding experience!Discover how AI-powered coding assistants like ChatGPT, GitHub Copilot, and Cursor are breaking down barriers and empowering creators to turn their ideas into reality. Whether you're a content creator, educator, or entrepreneur, this episode will inspire you to leverage AI in your creative process.What you'll learn:How AI...
2024-04-2940 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFrom Hobby to $4.5M: Justin Moore's Journey to Mastering SponsorshipsStruggling to turn your creative ideas into profitable ventures? Discover how Justin Moore transformed his hobby into a multi-million dollar business through sponsorships!Colin Gray sits down with Justin Moore, the Creator Wizard, to explore the world of content monetization, focusing on sponsorships and brand deals. Justin shares his journey from a hobby creator to a sponsorship expert who has generated $4.5 million in sponsorship revenue over the last decade.What You'll LearnHow to leverage sponsorships at any stage of your creator journeyStrategies for collecting and using powerful testimonialsTips for personalizing your email marketing...
2024-04-1847 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsCreating More with Less: Time-Saving Tools for the Busy Content CreatorFeeling overwhelmed by your content creation workload? Discover how to boost your productivity and streamline your creative process with our latest episode!Colin Gray and Jacob Anderson dive into a treasure trove of time-saving tools and techniques designed to help busy creators maximize their output without sacrificing quality or burning out.What You'll LearnIn this episode, you'll discover:How to capture and refine ideas more efficientlyTools for streamlining video content creationStrategies for learning new skills while managing a busy scheduleInnovative content ideas for niche audiencesMonetization tips from successful lifestyle creators...
2024-04-0256 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsMastering Analytics: Essential Tools for Content Creators with Amanda WebbAre you struggling to make sense of your digital marketing efforts? Discover how to harness the power of analytics and get clarity on what's actually helping you grow your creator business!In this episode of Creator Toolbox, Colin Gray and Jacob Anderson sit down with Amanda Webb, a digital marketing ROI and analytics mentor. Amanda shares her wealth of knowledge on essential tools and strategies for content creators to improve their productivity, measure their marketing efforts, and grow their online presence.What you'll learn:This episode is packed with valuable information for creators...
2024-03-2750 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsAdapting to Thrive: How Content and Marketing Strategies Are Evolving in 2024 with Gavin BellIn this episode of Creator Toolbox, Colin Gray and Jacob Anderson dive deep into the rapidly evolving world of content creation and marketing with special guest Gavin Bell, founder of PPC agency Yatter. Discover how creators and agencies are adapting their strategies to stay ahead in an increasingly AI-driven landscape.What you'll learn:The shift from traditional content creation to more authentic, "micro-vlog" style contentHow AI and machine learning are reshaping paid advertising and agency workStrategies for transitioning from solo creator to building a successful agencyTools and techniques for streamlining content creation and distributionInsights on staying...
2024-03-0146 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsHow Does Arielle Nissenblatt Publish SO MUCH? Killing it as a Creator With a Full-Time JobEver wonder how some creators seem to do it all? In this episode, we dive deep into the world of Arielle Nissenblatt, a powerhouse creator who manages to produce an impressive amount of content while holding down a full-time job in tech.Colin Gray and Jacob Anderson sit down with Arielle to uncover her secrets, discussing everything from productivity tools to content creation strategies. Whether you're a seasoned creator or just starting out, this episode is packed with insights to help you level up your game.What you'll learn:How Arielle manages multiple content...
2024-02-1638 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsOrganizing the Creator Brain: Systems for Sustainable Content Creation with Ian Anderson GrayIs your creative mind bursting with ideas but struggling to turn them into consistent content? Discover how to organize your thoughts, streamline your workflow, and sustainably grow your creator business!Join Colin Gray, Jacob Anderson, and special guest Ian Anderson Gray as they dive deep into productivity systems, community building, and leveraging AI to supercharge your content creation process.In this episode, you'll learn:How to use tools like Notion and the PARA method to organize your creative ideasStrategies for consistent content creation from successful creatorsThe power of community in supporting your creator journeyWays...
2024-02-021h 08Creator Craft: Tools, Mindset and Workflows for Content CreatorsA+ Landing Pages, Creators vs Tax & How to Take Over the WorldIn this episode, Colin and Jacob discuss various tools, including Landing Pages Explained and the Rodecaster Duo. They also highlight creators of the week, How to Take Over the World and Tom Scott. The conversation covers topics such as merchant of record services, short videos, premium memberships, and the game Baldur's Gate 3. They also discuss the importance of funnels and accountability in the creative process.
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Takeaways
Consider using Landing Pages Explained to gain inspiration and insights for improving landing pages.
Explore the Rodecaster Duo as a portable and versatile device for podcasting and live streaming.
Check out How to Take O...
2024-01-1931 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsBalancing Act: Aligning Daily Tasks with Long-Term Creator GoalsEver feel like you're spinning your wheels, busy with daily tasks but not making progress on your big creator goals? You're not alone! In this episode, Colin Gray and Jacob Anderson dive into the art of balancing short-term productivity with long-term vision.From annual planning strategies to daily task management, we unpack the tools and techniques that can help you stay on track and achieve your creator dreams. Whether you're a podcaster, YouTuber, or any type of content creator, this episode is packed with actionable insights to level up your productivity game.In this episode...
2023-12-1851 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsChoosing the Right Platform for Your Creator Community: A Deep Dive into Teaching and Community ToolsAre you overwhelmed by the countless options for building your creator community and delivering courses? Discover the pros and cons of popular platforms and find the perfect fit for your needs!Colin Gray and Jacob Anderson, from The Podcast Host and Alitu, dive deep into the world of community and teaching platforms. They share their personal experiences, discuss the strengths and weaknesses of various options, and provide valuable insights to help you make an informed decision for your creator business.In this episode, you'll learn:The key features to look for in community and...
2023-12-0450 minCreator Craft: Tools, Mindset and Workflows for Content CreatorsFiguring Out the Creator Journey TogetherCurious about building a successful creator business? Join us as we explore the tools, techniques, and mindsets that help content creators thrive in today's digital landscape.In this inaugural episode, Colin Gray (Founder of The Podcast Host and Alitu) and Jacob Anderson (Head of Growth) dive into their experiences running creator businesses and discuss the challenges they face along the way.What you'll learn:Insights on cutting-edge tools for content creationStrategies for improving productivity and consistencyBusiness models that work for successful creatorsReal-world examples of creators who are doing things differentlyTools discussed:...
2023-12-0451 min