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The Rethink Marketing PodcastAnswering the Answer Engines: The Future of SearchOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what this means for businesses and content creators. Join us as we explore strategies to adapt to this new landscape, ensuring your content remains relevant and accessible in the age of AEO. Tune in to learn how to optimize for the future of search!
The Rethink Marketing Podcast is available on all major podcast pl...2025-07-2220 minThe Rethink Marketing PodcastFrom SEO to Answer Engine Optimization: Part IIOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know?
The Rethink Marketing Podcast is available on all major podcast platforms! ...2025-07-0330 minThe Rethink Marketing PodcastFrom SEO to Answer Engine Optimization: Part IOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know?
The Rethink Marketing Podcast is available on all major podcast platforms...2025-06-2426 minThe Rethink Marketing PodcastWebsite Traffic is Falling, What Should You Do?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge weigh in on the recent trend of significantly declining website traffic and its implications for marketing leaders. With the rise of artificial intelligence, changes in Google's PageRank algorithm, and the evolving landscape of digital marketing. Today's marketers need to wrap their heads around core business metrics beyond just website traffic. While we are diagnosing dropping traffic, where can we turn to reach new customers?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmark...2025-06-1721 minThe Rethink Marketing PodcastWhy Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption. What adaptations do marketers need to make for their strategies in response to these changes? What will advertising and content marketing look like in 12 months?
The Rethink Marketing Podcast is available on all major podcas...2025-06-1018 minThe Rethink Marketing PodcastTips to Stay the CourseOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or...2025-06-0321 minThe Rethink Marketing PodcastShould Marketers be Tariff-ied?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences to pricing strategies, what are the short-term and long-term ripple effects of today's international economics?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where...2025-05-2721 minThe Rethink Marketing PodcastWho Won the Big Night of Commercials?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investment? From candy to cars and SAAS to soda, which brands arose victorious?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.We a...2025-02-1823 minThe Rethink Marketing PodcastWhat Will Marketing Look Like in the Future, Part 2On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! he conversation highlights the importance of adapting to consumer behavior changes, particularly the trend towards offline experiences and digital detox. The hosts provide insights and disagreements on the predictions, emphasizing the need for marketers to rethink their strategies in a rapidly evolving landscape. What does...2025-02-1219 minThe Rethink Marketing PodcastWhat Will Marketing Look Like in the Future, Part 1On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and digital channels?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you...2025-02-0620 minThe Rethink Marketing PodcastMeasurement, Legacies, and the Future of Marketing with Shama HyderOn this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep up and lean into the future?Shama shares her views on the evolution of social media, and the current landscape of AI in marketing, the importance of maintaining a human touch, the challenges brands face with AI adoption, valuing dark social, and the future of search. The conversation emphasizes the need for brands to have a clear...2025-01-2250 minThe Rethink Marketing PodcastMarketing Predictions for 2024 RevisitedOn this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss? The rise of AI in marketing is undeniable, but the predicted mass exodus of social media has yet to occur. How should Marketing Directors and Chief Marketing Officers navigate these changes as we prep for 2025?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com...2025-01-1417 minThe Rethink Marketing PodcastBusiness Impact and Today's Digital MarketersOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the evolving landscape of digital marketing, emphasizing the importance of understanding business impact beyond "marketing metrics." They explore the shift from traditional marketing methods to digital strategies, the changing dynamics within marketing agencies, and the challenges posed by high turnover rates among CMOs. The conversation highlights the need for marketers to align their strategies with overall business goals and to foster integration between marketing and sales teams.Takeaways:
Digital marketing is constantly evolving and requires adaptability.
Marketers must focus...2024-11-2718 minThe Rethink Marketing PodcastThis is Definitely a Political StatmentOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think about non-traditional PR avenues and the value of content creation during quieter periods?Takeaways:
Many marketers pause advertising during political seasons.
Post-election time may be prime for media spend.
Planning for future elections can yield better results.
Earned media is challenging during political...2024-11-2115 minThe Rethink Marketing PodcastThe New 4Ps of Marketing: PlatformOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a four part series, we move to the next New 4 Ps with 'Platform.' Our platform and technology selection must engage customers where they want to encounter us and provide interactions at their desired pace and frequency. As marketers in 2024, we all must answ...2024-11-0516 minThe Rethink Marketing PodcastThe New 4Ps of Marketing: ProcessOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to the next New 4 Ps with 'Process.' Our processes must be customer-centric, fostering a culture in shaping these processes with a deep understanding and empathy for our customers. Processes should balance consistency and adaptability with the goal of delivering exceptional customer experiences.2024-10-3018 minThe Rethink Marketing PodcastThe New 4Ps of Marketing: ProductOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to the next New 4 Ps with 'Product.' In today's marketplace, product covers every touchpoint that a customer has--not just the features and benefits of the item or service being purchased. So let's talk about the entire experience!The...2024-10-2214 minThe Rethink Marketing PodcastThe New 4Ps of Marketing: PeopleOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off the New 4 Ps with 'People' as a foundational element. Organizations can differentiate themselves through their culture and the intentional hiring of individuals who embody their brand values. Employees form our brand and dramatically impact customer perceptions. Shouldn't People be one of the Ps?2024-10-1615 minThe Rethink Marketing PodcastHow Quickly Will This Replace Product-Market Fit?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shrug off, promise-market fit can't be ignored! What is the right promise for your customers to hear from you--one that your competition can't deliver on? All that and more in today's episode!The Rethink Marketing Podcast is available on all major podcast...2024-10-1020 minThe Rethink Marketing PodcastWhen Do We Give Them The Keys?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to find the right number of options because the human brain is also easily overwhelmed with too many choices. So how do we strike the right balance between letting customers make their own selections and not overloading their brains?The Rethink...2024-10-0118 minThe Rethink Marketing PodcastImprove Your Marketing Today with Behavioral Science | Nancy HarhutOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making.2024-09-2453 minThe Rethink Marketing PodcastIs Your Unique Experience Actually a Trend?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to customers, use research resources, and engage with other marketing leaders to gain insights into broader trends. As we evaluate our own experiences, how do we keep an open mind that we may not be evolving at the same pace as our ideal customers?2024-09-1819 minThe Rethink Marketing PodcastIs It a Moat or Just Table Stakes?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets a business apart and how to build a moat to protect that differentiation. Are we simply putting up table stakes or are we upping the ante in terms of service, technology, and customer experience?The Rethink Marketing Podcast is available on all major podcast...2024-09-1120 minThe Rethink Marketing PodcastDo Customer Relationship Managers (CRMs) Manage Relationship?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactions is crucial in managing relationships. Sure, CRM tools can be an effective way to automatically remind ourselves to manage relationships at scale, but, ultimately, it is the power of human-to-human connection that wins. How do we use technology to enhance and augment human connections?The Rethink Marketing...2024-09-0319 minThe Rethink Marketing PodcastTo Niche or Not to Niche?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or financial services, but a more generalized skillset is organizations that need someone who can see the forest through the trees. Different personality types--and organizational structures--fit niching better than broad knowledge, and vice versa. Join the conversation as we dive in!The...2024-08-2618 minThe Rethink Marketing PodcastMarketing Takeaways from the Paris OlympicsOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solidarity and unity as we cheered for favorite competitors was a breath of fresh air. Brands should also be effectively leveraging these sentiments and viral moments to build authentic connections with their target audiences. This conversation explores how--and much more!2024-08-2116 minThe Rethink Marketing PodcastShould We Ever Say "No"?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department takes on various roles. How do great marketers balance core functions with an expanding domain of authority? Where does "giving someone to fish" win out over "teaching someone to fish?"Takeaways:
Marketers often find themselves taking on multiple roles and...2024-08-1317 minThe Rethink Marketing PodcastIs The Same Joke Funny Twice?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaining performance and growth. Budget cuts have many long-term implications, so let's ensure that we are asking the right questions as we undergo reductions in spend.The Rethink Marketing Podcast is available on all major podcast...2024-08-0616 minThe Rethink Marketing PodcastStop it With the Facts, Please!On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands that are doing a great job on social media and provide recommendations for marketers. The conversation touches on the challenges of pushing boundaries, the importance of taking social media seriously, and the value of authentic and original content. If we aren't saying something...2024-07-3116 minThe Rethink Marketing PodcastHow Is Your Emotional Understanding? | Ian BaerOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technology in the decreasing effectiveness of marketing spend. If emotional connection is foundational, how do marketing leaders leverage it to build brand loyalty? They also discuss the rise of impulse buying and the need for brands to anticipate and meet...2024-07-2350 minThe Rethink Marketing PodcastPlease Tell Me I'm WrongOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities. They also share tips on fostering an environment that encourages dissent and constructive feedback, such as leading by example and using structured frameworks like the Six Thinking Hats. The conversation emphasizes the value of inviting dissension and disagreement to improve marketing strategies and ultimately succeed in...2024-07-1621 minThe Rethink Marketing PodcastThe Importance of Firing Good CustomersOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target customers will go through lifecycles and maturation phases, meaning it is natural for businesses to phase out customers that fit the old model but not the current ideal profile. Further, knowing numbers like margin and opportunity costs can be key in determining the fit of...2024-07-0920 minThe Rethink Marketing PodcastAre You Being Intentionally Inefficient?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and experimenting. Marketers grow the most when they are making mistakes and to actively learning from them. How are you optimizing inefficiency and planning for failure?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit...2024-07-0317 minThe Rethink Marketing PodcastThe Future of SEO, Part IV: Capturing VideoOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Google? Should influencers on video-centric platforms play a part in our SEO playbook? If we have high-quality, valuable content how do we go about optimizing it to get traffic? All that and way more on today's episode--and, of course, the video for...2024-06-2523 minThe Rethink Marketing PodcastThe Future of SEO, Part III: Are We Back to Backlinking?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments, and directory listings, and instead recommend building relationships with authoritative websites and partnering with local media outlets or businesses in the same niche. They also highlight the need for specialized SEO expertise and the use of SEO tools to evaluate backlinks.The Rethink Marketing Podcast...2024-06-1823 minThe Rethink Marketing PodcastThe Future of SEO, Part II: Getting the PictureOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the importance of optimizing images for search, including using descriptive file names, alt text, metadata engineering, and high-quality original images. It also emphasizes the need for brands to focus on their overall brand experience and values to stand out in visual search. What does the future of visual search look...2024-06-1222 minThe Rethink Marketing PodcastThe Future of SEO, Part I: Technical (on-page) SEOOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO being shaken, or should we continue to focus on fundamentals like alt tags, schema markup, internal link structure, and so on?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our...2024-06-0522 minThe Rethink Marketing PodcastYour Key to Career Advancement with Peggy KlausOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning our Brag Bites, Brag Bags, and Bragalogues to share victories and achievements in engaging and conversational ways. Preparation and practice are crucial to effectively impact any audience, especially when the topic is as delicate as self-promotion. For anyone struggling with imposter syndrome or who is...2024-05-2153 minThe Rethink Marketing PodcastBranding is a VerbOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors. It requires intentional communication and alignment across all departments. Does branding ever stop or is it a perpetual, ongoing effort? How do marketing leaders prevent or limit brand erosion?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel...2024-05-1421 minThe Rethink Marketing PodcastHow Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff JonesOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of customer understanding plays out in building a company culture of continual curiosity. Throw in some humility and collaboration, and we have a winning formula for today's business leaders!The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel...2024-05-0736 minThe Rethink Marketing PodcastUnpredictability in This Presidential Election YearOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we start from a defensible position and focus on the right target audience with a unique and surprising message, winning is still possible. Is the answer inbound marketing? During a political season, it may be beneficial for brands to allocate advertising dollars towards SEO, website redevelopment...2024-04-3019 minThe Rethink Marketing PodcastThe Better Track for Your Career: Agency Side or Brand Side?One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio...2024-04-2321 minThe Rethink Marketing PodcastInspiring Grassroots Movements for Lasting Change with Deke CopenhaverOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders...2024-04-1640 minThe Rethink Marketing PodcastPersonalization vs. SegmentationOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization?Chapters:
00:00 Introduction: The Role of Personalization
02:59 Pros and Cons of Personalization
05:45 Segmentation vs. Personalization
07:30 Customer Loyalty and Personalization
09:26 The Role of Technology in Personalization
12:33 Influencer Marketing and Personalization
14:01 - Conclusion
The Rethink...2024-04-0915 minThe Rethink Marketing PodcastIs Catalytic Marketing Right for Your Business?One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?Chapters:
00:00 Introduction
03:02 The Three C's of Catalytic Marketing
04:11 - Clarity
07:10 - Connections
10:28 - Courage
14:30 - Implementing Catalytic Marketing
15:20 - Selling...2024-04-0319 minThe Rethink Marketing PodcastWelcome to the Content RevolutionOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into factors such as search engine rankings and user engagement. How do we proactively answer customer questions, move prospects through the buying journey, and provide transparency?Chapters:
00:00 - Introduction: Wrestling with the Quantity vs Quality of Content
01:25 - Generative AI and User-Generated...2024-03-2719 minThe Rethink Marketing PodcastGoing All In on Exclusivity or AccessibilityOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achieved through limited availability, specific pricing strategies, or unique offerings. They also discuss the challenges of transitioning between exclusive and mass market strategies. It starts with organization-wide alignment and permeates market perception. How will our target audience react?Chapters:2024-03-1915 minThe Rethink Marketing PodcastWhen Should Marketers Stop Testing?One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? How should today's marketers think about the opportunity costs of excessive testing? There is value of continuous improvement and to adapt to emerging trends, but isn't it time to rethink common assumptions and the value of testing?Chapters:
00:00 - Introduction
02:22...2024-03-1218 minThe Rethink Marketing PodcastShhh... Should We Tell or Not?One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is used. No gen-AI was used in the making of this episode!Takeaways:In some contexts, brands and creators should be proactive in disclosing content made with AI to maintain transparency and integrity.Accuracy and trust in...2024-03-0520 minThe Rethink Marketing PodcastStaying Relevant and Weathering the Social Network EffectOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better--and, thereby, increase the competition! It can be a challenge to keep up with the rapidly evolving marketing landscape, let alone implement those learnings. They discuss strategically upgrading people, processes, and technology to adapt to the changing marketing landscape.Takeaways:The social multiplier effect in marketing means that as...2024-02-2815 minThe Rethink Marketing PodcastThey Paid $7 million for 30 Seconds of Airtime!One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-screen and off-screen talent in Super Bowl commercials, the power of social media shareability, self-deprecating humor in ads, nostalgia, the use of teasers and extended ads, and testing and creativity. Which commercials were your favorites?Takeaways:Marketing and sales are full of myths and misconceptions.Super Bowl commercials feature A-level talent.Social media shareability is a key...2024-02-1318 minThe Rethink Marketing PodcastMore Engaging Chatbots and Hosting Better Events | Kris OlivoOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel approach. Additionally, Kris explores the role of chatbots in creating a human-centric experience and highlights the common mistakes businesses make with chatbot implementation. Kris also shares his thoughts on rethinking the gathering of testimonials and social proof, leading him to create a software platform called Endorse Me. 2024-02-0649 minThe Rethink Marketing PodcastAsking for Less Word of MouthOne this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your business has tremendous benefits--and some dangerous drawbacks! They emphasize the need to diversify marketing efforts and de-risk the business from too much word of mouth. The conversation also covers the significance of having a well-defined referral program and incentivizing customers to make referrals.Takeaways:Word of mouth marketing can be a powerful way to grow a business...2024-01-3018 minThe Rethink Marketing PodcastEliminate the Chief Marketing Officer PositionSummaryOn the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, including Walgreens, Etsy, Johnson & Johnson, UPS, and more have taken this step. This podcast episode explores whether removing the marketing executive is a long-term solution to underlying problems. Should we follow suit? Is there all that much risk in trying it? After all, McDonald's eliminated their Global CMO role and brought it back within 12 months, so what do we have to lose?2024-01-2321 minThe Rethink Marketing PodcastMarketing Predictions for 2024On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren't using AI? Is not using AI a cop out for marketing leaders who are intimidated by an ever-evolving landscape of new tech? How should we be thinking about shifts in customer behavior? It seems like everything is changing for marketers right now, so what should we believe and what advice should we be rethinking?2024-01-1624 minThe Rethink Marketing PodcastShould We Be Creating Customer Ecosystems?On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag of chips, why isn't every organization following suit? What are some of the pitfalls or red flags that today's marketing and sales leaders should be cognizant of when pursuing a product roadmap that moves toward developing an ecosystem? All that and more on...2024-01-0917 minThe Rethink Marketing PodcastHow to Manage the Diderot EffectOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset Manager? How does a new CRM impact our email tool? When we upgrade one system, do we really need to upgrade another? What are the opportunity costs for staying put?The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the...2023-12-1919 minThe Rethink Marketing PodcastTry These Hacks for Webinar SuccessOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our products/services. Spoiler alert: They are not! There are some important actions we can take before, during, and after the virtual event to ensure the effort and investment pay off big time!The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you...2023-12-1219 minThe Rethink Marketing PodcastAll These Hands in the Marketing Cookie JarOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders heed the insights from other areas? And, of course, when should those recommendations be ignored? Often times marketing teams that can react quickly will outperform those restricted by red tape or committee decision making. But let's not forget that usually a diversified group of...2023-12-0521 minThe Rethink Marketing PodcastThis is the Foundation of Machine Learning (and AI) for MarketersOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers have yet to see much change in data analytics. We stand on the precipice of a massive shift away from one-to-many and into one-to-one marketing, leveraging the power of AI and ML. So what steps can marketing leaders take now to ensure they are ready when the time comes? What can we learn from Amazon, Netflix, Coca Cola, and other pioneers? Pause your GPT endeavors and...2023-11-2813 minThe Rethink Marketing PodcastAre You Thinking About Reputation Management Wrong?On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth, online ratings, customer experience, and more. So why do so many marketers equate “reputation management” with simply begging customers to leave reviews? Obviously, in today's marketplace having strong online reviews is important, but so are the foundations that guide the output. Where do marketing leaders start? Let's turn to Colin and Paul to find out!The Rethink Marketing Podcast is available on all major podcast platfo...2023-11-2121 minThe Rethink Marketing PodcastA New Perspective on Black Friday and Deep DiscountsOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How should we think about customer retention, customer experience, customer satisfaction, branding, and the myriad other aspects of marketing strategy? New customer acquisition through deep discounting is easy, but what are the long-term implications? How do we flip the script and improve retention? It's another can't miss conversation!The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel...2023-11-1418 minThe Rethink Marketing PodcastAre These Certifications a Waste of Time?On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certifications worth it for marketers? They are available for everything in a mar-tech-stack from SalesForce or Hubspot to Hootsuite or Sprout. There are more than 11 certifications just for Google Ads!So where should marketers start when it comes to upskilling? Is a certification a worthy pursuit for someone trying to differentiate themselves in the job market? Is the marketplace value of a...2023-11-0723 min
The Rethink Marketing PodcastGetting the Pluck to Pluck Competitors' CustomersOn today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries don't talk about customer service. Instead, they talk about developing the pluck to steal customers from competitors with notoriously bad customer service. Selling on price has its place, but selling against bad customer service is often overlooked as an opportunity to earn market share. With the right strategy for comparative selling and managing customer expectations, a nimble upstart can snag customers from an incumbent bogged down by oversight, standard operating procedures, red tape, and unempowered staff. How will you take market share or avoid having your...2023-05-2323 min
The Rethink Marketing PodcastIs Print Advertising Dead? Maybe It's the Answer You've Been Looking For?On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, question conventional wisdom that print is dead. It may be shortsighted to write newspaper and magazine ads off as irrelevant, but where should they fit into a healthy marketing mix? Subscriber numbers are decreasing, so shouldn't that mean advertising costs are plummeting, too? Settle in as we turn the page on print!You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can...2023-05-0915 min
The Rethink Marketing PodcastThe Doppler Effect: What Revenue Drivers Need to ConsiderOn this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on the location of the sender and receiver to each other. From ambulances to ice cream trucks and, of course, selling and marketing, this wide ranging conversation inspires us to consider the impact of our actions and whether that makes our messages resonate more or...2023-05-0222 min
The Rethink Marketing PodcastCRMs Don’t Manage RelationshipsOn this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, stand in awe of software. But are marketing and sales leaders over reliant on automation? It takes time and memories to build connections like trust and respect. CRMs can record activities, but can they track relationships? Aren’t empathy, understanding, and mutual benefit impossible to measure in any software, CRM included? Join us for a hearty dose of rethinking!You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our we...2023-04-2517 min
The Rethink Marketing PodcastHow to Avoid Numerical MalpracticeOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don't have a definition until one is assigned. So how do we make the numbers valuable and listen to their story?You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest l...2023-04-1816 min
The Rethink Marketing PodcastWhy Marketers Should Venerate FollowershipOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the common default of worshipping leaders and ignoring followers. This conversation should turn that setting on its head, as they uncover the superpowers that followers bring to the table. While leaders might be self-sufficient or in it for their own benefit, followers are willing to submit their own interests for the sake of the organization at large. This dynamic even plays out for marketing tactics!You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit...2023-04-1119 min
The Rethink Marketing PodcastIs “Don't Take it Personally” Good Advice?On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the positives and negatives of taking marketing and sales personally. How do we separate ourselves from the products or services we represent and believe in? Should we be trying to create separation in the first place? When does it make sense to draw the line and acknowledge that it’s just business?You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the sh...2023-04-0416 min
The Rethink Marketing PodcastWhat Meta’s Massive Pivot Means for Marketers: Is the Metaverse Dead?On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the Meta and the Metaverse. Can one brand own it? Is the full recreation of the physical world "Ownable"? Bombastic, arrogant, explosive, exponential are just of few of the adjectives around Meta and the Metaverse. What is the role of augmented reality? Have a listen. Potentially lost in the massive size of this space are marketing learnings like pivoting, sunk costs, too much & too fast, brand relationship in the market.You can listen to The Rethink Marketing Podcast on...2023-03-2924 min
The Rethink Marketing PodcastWas Your Old Man Right?On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing "dadness" by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risks of not taking action? If case studies won't do the trick, do news stories help? What is the right amount of pressure to apply to prospects in this day and age? All...2023-03-2118 min
The Rethink Marketing PodcastWhy Scheduling is Backfiring and What We Should Do InsteadOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries rethink social media scheduling. Are brands making social media anti-social through the use of scheduling tools like Hootsuite, Agorapulse, Sprout Social, and more, or do those tools empower marketers to connect with audiences better? What is the balance between relevant immediacy and thoughtful planning? How do we streamline the content approval process and create inviting conversations with our social media audiences?You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com...2023-03-1413 min
The Rethink Marketing PodcastDo You Have the Chutzpah to Take Great Content Cues?On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries take a counterintuitive stance and argue against voluminous content creation. Instead of being middle-of-the-road (boring), how do we stand out and make a splash? What can we learn from other industries, from big failures, from angry customers, and beyond? How can we step in and answer pressing, challenging, and unanswerable questions? Too many marketing and content leaders rely on Google Trends or Answer the Public. While those resources are not bad, they are definitely not leading us down the path of remarkable, valuable content. If content...2023-03-0717 min
The Rethink Marketing PodcastWhy Marketers Should Stop Leaving Copyright Decisions to the Legal TeamOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization's copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid abdicating decision-making? This conversation unpacks the "how" and "why" of copyright protection for marketing leaders--all in about 15 minutes!You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where...2023-02-2823 min
The Rethink Marketing PodcastShould College Students Major in Sales?On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries answer the question: should college students major in sales? With fewer than 60 universities in the United States offering sales as a major, is this an underserved market or are other majors preparing students for sales success? With the foundations of sales laid in relationship building, networking, negotiation, and problem solving, how should students and their parents evaluate majors when it comes to building a career in sales?You can listen to The Rethink Marketing Podcast on all major podcast platforms or...2023-02-2121 min
The Rethink Marketing PodcastA Walk on the Wild Side or Total Brand Suicide?On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries walk the fine line between attention-grabbing advertising and brand suicide--which may also translate to career suicide for marketing leaders! How far is too far, and where do advertisers find the equilibrium of being memorable without offending their core audience? Sometimes taking a walk on the wild side pays off big with customers and stakeholders, so let's figure out the right way to get the right kind of attention!You can listen to The Rethink Marketing Podcast on all major podcast platforms...2023-02-1415 min
The Rethink Marketing PodcastIn the Land of the Blind, the One Eyed Man is King!On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries delve into some of the reasons why major business media publications aren't talking about eye contact in 2023. Does eye contact matter in the world of sales and marketing today? Remote work, virtual meetings, phone calls, and even texting have hindered our regular skills of making eye contact, so what is a salesperson or sales leader to do? A staring contest might be too far, but genuine eye contact probably isn't!You can listen to The Rethink Marketing Podcast on all major...2023-02-0715 min
The Rethink Marketing PodcastWhat to Do When Divorce is ImminentOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be a relief for customers but devastating to businesses, so how do we keep the happy couple together? Conventional sales and marketing wisdom will tell us to raise prices, ask for reviews, coax customers into social media engagement, cross-sell and up-sell, and take as much as we can. But that's simply not how great relationships thrive! They thrive when both parties are giving (providing value to each other). Plus, if customers leave...2023-01-3115 min
The Rethink Marketing PodcastDon't You Dare Hire That Applicant!On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get vulnerable and share their learnings from hiring marketing and sales professionals of all levels. Sentiments around age and tech-savviness may be wrong for certain candidates. Are candidates with specific industry experience without marketing principles better than candidates that know marketing but who don't have industry experience? And let's not forget the importance of giving grace to new hires. How is remote work impacting recruiting and engaging the best candidates? Are we passing up outstanding candidates in favor of those who are in the hiring manager's...2023-01-2420 min
The Rethink Marketing PodcastAnswer These Questions Before Considering a RebrandOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the misses they've seen with rebrands and brand refreshes. Asking ourselves some specific questions up front may result in achieving success, whether or not a rebrand is involved. First, is the business problem one that a rebrand can actually solve? If pricing, customer segmentation, employee satisfaction, or another challenge is the main cause for concern, a rebrand may not be the right answer. Many marketing leaders opt for a rebrand as a temporary solution to a long-term problem, so gaining a good grasp of the...2023-01-1712 min
The Rethink Marketing PodcastHow to Grow Your Marketing Team in 2023On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the timely topic of insourcing and outsourcing marketing and sales talent. It starts with understanding the ultimate objectives. Having an attentive problem-solver who is bought-in and engaged is vastly different than looking for anyone who can complete a project by Friday at noon. Hiring W2 employees may not be the right answer for your team, but are gig workers the best option? If it takes lots of time for the Chief Marketing Officer or Head of Sales to manage gig workers or contractors, maybe it's...2023-01-1017 min
The Rethink Marketing PodcastInside the Mind: Keys to Stop Overthinking Sales and MarketingOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about managing anxiety, stress, overthinking, and negative self-talk in marketing and sales. How do we let go of what we think will happen and instead embrace doing what is required for the best outcome to happen? Negativity perpetuates while positivity requires intentionality. Sometimes struggling in sales is the perfect inflection point to reevaluate what we are doing well and where there are opportunities to change and improve. Fundamentally, it all begins with what you specifically do and how we can connect outcomes to the foundation.2023-01-0315 min
The Rethink Marketing PodcastShow Me a Second Place Finisher and I'll Show You a Winner!On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first. While counterintuitive, there is tremendous power in proactively building relationships even while another provider is in place. As salespeople, we often think of selling as running plays in a sports setting, but is there ever an end to the game? Taking calculated moves and building proactive, slower relationships will eventually earn us the position of a trusted advisor. From there, closing the sale is easy and the prospect is often much...2022-12-2717 min
The Rethink Marketing PodcastWhy We Should Make it Harder on CustomersOn this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss why making it more difficult for customers to conduct business with you may be a competitive differentiator for your brand. Going mass-market with high volume is the best strategy for some businesses, but often a strategic position of niche elitism results in higher margins. Which one makes sense for your organization? Customer experience gurus keep telling sales and marketing leaders to make it easier on customers, but this is a classic case of conventional wisdom being flat wrong--for some business decision makers!You...2022-12-2015 min
The Rethink Marketing PodcastA Story to Stick With + Eric Reed ReturnsOn episode #158 of the Rethink Marketing Podcast, Eric Reed returns alongside Colin Jeffries to talk about the often cliché topic of story. Mastery of our story is a core function of marketing, and we need to take the necessary steps to ensure ours is concise, understood, and that our team can deliver on it. Because our story can change depending on the audience, how do we pull out the core and avoid burying the lede? What version of our story do we tell to respond to the question, "What do you do?" or "What does your product do?" It's a...2022-12-1314 minThe Rethink Marketing PodcastIs Every Attendee is a Lead? Rethinking Event Marketing (Part II)On episode #157 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week's conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that plan our own industry events, tradeshows, symposia, and beyond, knowing how and where to leverage sponsorships, partnerships, trades, and more can be the difference between failure and massive success!Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and...2022-12-0620 minThe Rethink Marketing PodcastEvery Attendee is a Lead: Rethinking Event Marketing (Part I)On episode #1526 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith share their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that attend industry events, tradeshows, symposia, and beyond, going in with a plan, working the plan, and then taking clear steps to follow up can make big differences!Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.L...2022-11-2917 minThe Rethink Marketing PodcastFinding the Balance of Innovation, Agility, and ManagementOn episode #155 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith chat about their experiences managing humans, agility, and innovation--simultaneously! Nick shares the following formula for managing innovation: Meaningful unique ideas = [(stimulus )^(Diversity)] / FearSince, as Robert Frost put it, “Ideas are feats of association,” the key is for managers to put people in stimulating environments where collisions of disparate ideas can happen without without fear of judgement. But that can be difficult to do when business leaders are tasked with upskilling their team, managing the core business, adjusting to changing market demands, and, of course, drivi...2022-11-2219 minThe Rethink Marketing PodcastIs Management the Only Track to Career Advancement?On episode #154 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith talk about their experience as and managing individual contributors. Not everyone is cut out for management and leadership, so what do we do when there are too many chiefs and not enough braves? How can marketing and sales leaders support those who aren't ready or interested in getting on the management track?Listen to The Rethink Marketing Podcast on all major podcast platforms. Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.2022-11-1519 minThe Rethink Marketing PodcastHow Do I Embrace Black Friday Without Damaging My Brand?On episode #153 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith discuss some ideas to actually standout on Black Friday, Cyber Monday, and Small Business Saturday. The old, tired playbook of cutting prices, buying expensive media, and competing with everyone else for share of wallet is hackneyed and overdone. Plus, when everyone is shouting about discounts, it can be nearly impossible for smaller brands to standout. So how do marketing and sales leaders get "in" on Black Friday without damaging their brands?Listen to The Rethink Marketing Podcast on all major podcast platforms. V...2022-11-0818 minThe Rethink Marketing PodcastStop Saying "Consumer" and Say This InsteadOn episode #152 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith split hairs and talk semantics. If words have power over thoughts, why are we still using the word "consumer" so widely? We have replaced "salesperson" with "consultant" and "vendor" with "partner," so why aren't we leaving the word "consumer" back in the 1950s? Does it really matter what language we use to describe people who transact with our business?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Po...2022-11-0116 minThe Rethink Marketing PodcastShould Founder Sales Even Count?On episode #151 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith take a swing at the ever-controversial question: should founder sales count? Often, founder-led organizations bring in a sales or marketing leader so that the founder can focus on scaling business operations. Unfortunately, due to misaligned expectations, poor onboarding, or a host of other reasons, revenue generation falters. What steps can we take to set the salesperson and founder up for success?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Re...2022-10-2515 minThe Rethink Marketing PodcastAre These Today's Solutions to Data Privacy?On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers' desires and expectations of data collection and management. On the one hand, customers are generally opposed to companies exploiting their data. On the other hand, people generally prefer personalized, relevant ad experiences and offers. Are there any current solutions that marketers can use to balance this dynamic tension? How do marketing leaders strike the right balance of protection and personalization?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.2022-10-1820 minThe Rethink Marketing PodcastWinning the Arms Race for AttentionOn episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are getting increasingly creative and aggressive with their drive to gain attention, which has created a lot of noise for would-be buyers. How do we break through the noise and win the arms race for attention? Which fundamentals do we need to have in place before it makes sense to compete for attention?You can listen to take5: The Rethink Marketing P...2022-10-1120 minThe Rethink Marketing PodcastIs Imposter Syndrome Better than Dunning Kruger?On episode #148 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore self-awareness in sales and marketing. Many marketers fall victim to imposter syndrome: thinking that they aren't good enough and may be discovered for lacking knowledge or competency. On the other end of the spectrum, some fall prey to the Dunning Kruger effect and believe they have the Midas touch! Is one better than the other? How do we develop an accurate self-perception?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.V...2022-10-0418 minThe Rethink Marketing PodcastHere's When The Ends Should Justify the Means in SalesOn episode #147 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore when hands-on sales management is ideal and when leaders should be hands-off with their revenue teams. If goals are clearly defined and deals are closing, do sales leaders really need to micromanage daily habits of the team? When should salespeople push back, and when should they ask for more hand-holding?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show or j...2022-09-2716 min
The Rethink Marketing PodcastMr. Know It All, Always Loses!On episode #124 of the Rethink Marketing Podcast, Eric and Colin take a look at "Mr. Know It All" and yes, why he always loses! It's an easy trap to fall into as we try to close business and find new audiences in sales and marketing. We need to remember that humility is preferred over self elevation, and that while competence is part of what controls trust, it is the lessor part! Overcomplicating and being demeaning is never a tactic that works. We would be better served by making a buyer or audience feel informed and bringing them along with u...2022-02-1716 min
The Rethink Marketing PodcastHere's What Your Negotiation Strategy is Missing | Ed BrodowOn episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach, and author, Ed Brodow. Ed brings to light proven preparation practices, in-the-room techniques, and follow-up methods to help ensure you are at the top of your negotiating game every single time! He points out personal mistakes to avoid, and ways to capitalize on successes. Negotiating is easy in theory, but can be immensely difficult in practice. Fortunately, Ed shares his decades of high-stakes experience and thought-leadership to an often...2021-06-0333 min
The Rethink Marketing PodcastThe Math of Marketing... It's Wrong.In episode 1 of the Rethink Marketing Podcast, your co-hosts Colin Jeffries, a marketing thought-leader, and Eric Reed, a sales and ad-tech innovator, take a look at the logical fallacies around traditional marketing equations. Marketers, salespeople, and business leaders are constantly making decisions based on the math of marketing, so what happens if those underlying formulas are wrong? Specifically, outdated "Marketing Math" in today's digital world needs to be broken down and challenged with new thought--a healthy dose of "rethink!"We are always open to thoughts, questions and feedback. To reach out to take5 please email us at...2020-06-0811 min