Colin Nederkoorn - Podcast Details

Shows

The SaaS Revolution Show Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevityAlex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS. Colin shares: - How Customer.io scaled to 7,800+ customers worldwide. - Why AI is no longer optional for SaaS companies, and how Customer.io has adapted. - The challenges and opportunities of building SaaS in the AI era. - Why growth, resilience, and adaptability are key for long-term success. - His personal experience with AI tools and how they use AI internally at Customer.io ...

2025-09-1133 min

Inside The Workflow #18 - Colin Nederkoorn, Founder & CEO, Customer.io: Navigating Growth and LeadershipIn this episode, Colin Nederkoorn, CEO and co-founder of Customer.io, takes us on a journey through his unconventional path from sales to becoming the leader of a globally recognized SaaS company. Colin shares how a quirky side project—booting Windows XP on Intel Macs—taught him to spot opportunities in tech and inspired his career pivot. He also reflects on building a successful remote-first company long before remote work became mainstream, the challenges of staying aligned as a distributed team, and the importance of connecting directly with customers.We discuss how Colin and his co-founder identified a ga...

2024-12-1135 min

The SaaS Podcast: Build, Launch & Scale Your SaaS 415: Customer.io: 18 Months to $10K MRR, 10 Years to $70M ARR - with Colin NederkoornColin Nederkoorn is the co-founder and CEO of Customer.io, a platform that helps businesses send personalized messages to customers based on their behavior and actions.Show Notes: https://saasclub.io/415Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join

2024-10-1054 min

CRAFTED.Driving Product-led Growth (PLG) With Customer.io Founder and CEO Colin NederkroonColin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS companies to personalize user onboarding and more. When Customer.io was founded in 2011, there were analytics platforms and there were things you could do with that data, but as the mobile era was taking off – and user onboarding became even more critical – Colin recognized a need for companies to immediately send...

2024-07-1627 min

Ragnarokast Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values.Visit our Website!

2024-07-0944 min

UI Breakfast: UI/UX Design and Product Strategy BDTP. Building Two-sided Marketplaces with John DohertyToday we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCredo — John’s product, a marketplace for agenciesEditorNinja — John’s new companyHow to Edit Content with Kieran TieUserlist Consultants DirectoryThe Cold Start Problem — book by Andy ChenEmail Automation...

2022-06-0451 min

Better Done Than Perfect Building Two-sided Marketplaces with John DohertyWhat are the unique challenges in building two-sided marketplaces? In this episode, we talk to John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.Visit our website for the detailed episode recap with key learnings.Credo — John’s product, a marketplace for agenciesEditorNinja — John’s new companyHow to Edit Content with Kieran TieUserlist Consultants DirectoryThe Cold Start Problem — book by Andy ChenEmail Automation Data & Integrations with Colin NederkoornFollow John on TwitterEmai...

2022-06-0451 min

How to Win podcast with Peep Laja How to Win in SaaS - 15 insights from the series so farKey Points:Tapping into pre-existing demand (00:40)Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45)Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25)Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00)Out-innovating the competition with Colin Nederkoorn, founder and CEO of Customer.io (08:10)Doubling down on organic content marketing with Patrick Campbell, founder and CEO at ProfitWell (10:05)Educating your customers with Patrick Campbell (13:45)Creating a community with Alex Kracov, former VP of marketing at Lattice (15:10)Perfecting your operations and processes with...

2022-01-1026 min

How to Win podcast with Peep Laja How Colin Nederkoorn doubled down on innovation to grow Customer.ioKey PointsHow Colin and Customer.io broke into their category (01:22)My thoughts on product-based differentiation (03:03)What game Customer.io is trying to win (04:34)How Colin is trying to differentiate Customer.io (05:47)Colin's thoughts on building and running a distributed company (09:06)My view on new ways of management (10:53)How Colin thinks about moats (12:40)Colin's take on the big players in his category (16:12)How Customer.io attracts tech-savvy buyers (20:30)My thoughts on competing through innovation (21:22)My advice on building a personal brand (25:35)Wrap up (28:27)Mentioned:TeslaLucidDriftIntercomMy Links:...

2021-10-0429 min

UI Breakfast: UI/UX Design and Product Strategy BDTP. Email Automation Data & Integrations with Colin NederkoornToday we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCustomer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration...

2021-09-2437 min

Better Done Than Perfect Email Automation Data & Integrations with Colin NederkoornHow can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Visit our website for the detailed episode recap with key learnings.Customer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration tool competing with SegmentSegm...

2021-09-2437 min

Talking Too Loud with Chris Savage Navigating Remote Work with Colin NederkoornColin grew up in Singapore and moved to England when he was 16. His father was a shipbroker, which exposed him to an entrepreneurial mindset early in life. Colin went to college at Rensselaer Polytechnic Institute in upstate New York where he originally majored in electronic media arts and communication. Then he switched to management with a focus on management information systems. He worked nearly a dozen different jobs before founding Customer.io, which gives marketers more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.Links to learn more about Colin Nederkoorn:

2021-08-0354 min

Startups For the Rest of Us Episode 496 | "The Press Covers Exceptions, Don't Compare Yourself to Slack or Zoom"This interview was recorded several months ago, but is still relevant despite the pandemic. Colin Nederkoorn, the co-founder of customer.io has taken a unique approach to building their company. Customer.io does marketing automation for the entire customer lifecycle. They have raised funding, but not traditional venture money, and they've run it more like a self-funded SaaS. Colin and his cofounder John left their jobs with no savings, and they set out to build an analytics tool. Their story is powerful because of their unconventional approach and ability to persevere through hard times. The finer points...

2020-05-1238 min

Founder Views - Conversations that matter to you Colin Nederkoorn - CEO of customer.io, Reaching $10M ARR through hard work, building a great team and consistencyI’m speaking with Colin Nederkoorn, CEO and co-founder of customer.io. Colin was an absolute pleasure to speak with. He built customer.io in 2012 with his co-founder John, and have been exploding ever since.For those who don’t know, customer.io is a SaaS company that gives companies one place to manage all of their their emails, push notifications, SMS’s and other messages that come from their product to their customers.Customer.io is now doing over $10M in annual recurring revenue, they’re fully remote, and have a team of over 50 employees...

2020-01-2257 min

Inside Remote Episode 6: Colin Nederkoorn on lessons building remote companiesOn this episode Colin Nederkoorn shares lessons on building remote company. Colin is a CEO of company called Customer.io where they help companies automated communication with customers. This week we cover lessons from building and running a remote team.In this episode we cover following topics:Lessons on building a remote companyTransformation into remote companyDifficulties explaining running remote back in the daysGetting people to socialize on remote teamsIssues when hiring remote talentDiversity advantage in remote teamsNotes and links:Customer.ioSlackZoomWeworkremotelyDisagree and CommitJeff Bezos LettersHigh Output ManagementColin NederkoornCustomer.ioWebsiteTwitter

2019-09-3000 min

Scale or Die #11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growthCustomer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages. Since their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and beyond! In our conversation with Colin Nederkoorn, the CEO & co-founder of Customer.io, we’ll cover...

2019-05-2100 min

Scale or Die #00: Introducing Scale or Die, the new growth marketing show from ProofIn the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest growing startups. Who are they? On Season 1, you'll hear from some of the biggest names in growth: David Cancel (Drift), Ankur Nagpal (Teachable), Nathan Barry (ConvertKit), Brian Moran (SamCart), Ryan Farley (Lawnstarter), Wade Foster (Zapier), Sujan Patel (SingleGrain), Tyson Quick (Instapage), Casey Armstrong (ShipBob), Kieran Flanagan (Hubspot), Colin Nederkoorn (Customer.io), and Brian Balfour (Reforge). Plus, every week, Dave will chim...

2019-01-2400 min

Founder Chats Colin Nederkoorn (Customer.io)Welcome to Founder Chats, the show where I, Josh Pigford, Founder of Baremetrics, hop on a call with my founder pals and get the stories of how they started and grew their businesses. This week I talk with Colin Nederkoorn of Customer.io, where they help companies automate customer lifecycle emails and campaigns. We chat about growing up in Singapore, watching his dad run an international shipping logistics company, working nearly a dozen different jobs before founding Customer.io, and biking across the country. Such an interesting story. Hope you enjoy it! http://founderchats.com https...

2017-04-1855 min

Rocketship.fm - Business Explored “Fundstrapping” Your Way to ProfitabilityColin Nederkoorn, Founder and CEO of Customer.io, talks about the tactics he used to build early traction and how they converted that traction to an unconventional round of funding that rocketed them to profitability.

2014-06-1921 min

Rocketship.fm Interview: Colin Nederkoorn of Customer.io on “Fundstrapping” Your Way to ProfitabilityColin Nederkoorn, Founder and CEO of Customer.io, talks about the tactics he used to build early traction and how they converted that traction to an unconventional round of funding that rocketed them to profitability.***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're...

2014-06-1925 min

Email Marketing Podcast Episode #5 – Colin Nederkoorn On Email Marketing for Software-as-a-Service (Saas) Companies Today's podcast is all about how to be relevant. In today's world, empathy and relevant is compulsory for email marketing success. In episode 5 of the Email Marketing Podcast, Colin shares tips and tricks for increasing relevance and making more sales via email. Colin Nederkoorn is the CEO of a small 3-person email company called Customer.io. Customer.io helps [...]

2013-06-0423 min