Shows
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthAre Your Salespeople Sabotaging Your Customer Experience?Sales and Customer Experience—two critical functions that should work together, but too often operate at odds. This week, Colin and Ryan explore how traditional sales tactics can undermine long-term loyalty and create organisational silos. They share personal stories (including Colin's car-buying nightmare) and practical advice for aligning sales with your desired customer experience. If you want to sell AND build trust, this episode is for you. Best Quote of the Episode: "If you can't proudly stand behind the experience you're creating, you've got a problem." — Colin Shaw Key Takeaways: ✅ Traditional closing techni...
2025-12-2026 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthAre Your Salespeople Sabotaging Your Customer Experience?Sales and Customer Experience—two critical functions that should work together, but too often operate at odds. This week, Colin and Ryan explore how traditional sales tactics can undermine long-term loyalty and create organisational silos. They share personal stories (including Colin's car-buying nightmare) and practical advice for aligning sales with your desired customer experience. If you want to sell AND build trust, this episode is for you. Best Quote of the Episode: "If you can't proudly stand behind the experience you're creating, you've got a problem." — Colin Shaw Key Takeaways: ✅ Traditional closing techni...
2025-12-2026 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthI Signed a 'Gag Order'. Here's What It Taught Me About OrganizationsIn this episode, Colin Shaw shares a recent personal experience with a major brand that imposed a 'gag order' (NDA) after a poor service experience — and how this reflects a deeper organizational issue: silos. Together with Professor Ryan Hamilton, Colin explores why siloed thinking leads to incoherent customer experiences, how internal motivations can conflict with CX goals, and what leaders must do to ensure learning, trust, and advocacy remain priorities. A must-listen for CX professionals and senior leaders alike. Best Quote: "Who decides? That is the question every leadership team should ask — and answer wisely."
2025-11-0827 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthI Signed a 'Gag Order'. Here's What It Taught Me About OrganizationsIn this episode, Colin Shaw shares a recent personal experience with a major brand that imposed a 'gag order' (NDA) after a poor service experience — and how this reflects a deeper organizational issue: silos. Together with Professor Ryan Hamilton, Colin explores why siloed thinking leads to incoherent customer experiences, how internal motivations can conflict with CX goals, and what leaders must do to ensure learning, trust, and advocacy remain priorities. A must-listen for CX professionals and senior leaders alike. Best Quote: "Who decides? That is the question every leadership team should ask — and answer wisely."
2025-11-0827 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy Customer Satisfaction Hasn't Budged in 30 Years: Two new guest experts tell us whyIn this milestone episode, The Intuitive Customer undergoes a transformation. Colin Shaw announces a step back from the regular hosting role, prompting a fresh chapter in the podcast's evolution. Hosts Colin Shaw and Professor Ryan Hamilton introduce two new expert contributors — Dr. Morgan Ward, a consumer psychologist, and Ben Shaw, a brand strategist — to bring fresh perspectives on customer behavior, brand experience, and the future of CX. Together, the four hosts discuss the state of customer experience today, particularly in light of the stagnant growth in the American Customer Satisfaction Index over the past three decades. They deba...
2025-08-1637 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy Customer Satisfaction Hasn't Budged in 30 Years: Two new guest experts tell us whyIn this milestone episode, The Intuitive Customer undergoes a transformation. Colin Shaw announces a step back from the regular hosting role, prompting a fresh chapter in the podcast's evolution. Hosts Colin Shaw and Professor Ryan Hamilton introduce two new expert contributors — Dr. Morgan Ward, a consumer psychologist, and Ben Shaw, a brand strategist — to bring fresh perspectives on customer behavior, brand experience, and the future of CX. Together, the four hosts discuss the state of customer experience today, particularly in light of the stagnant growth in the American Customer Satisfaction Index over the past three decades. They deba...
2025-08-1637 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow To Make AI Work in the Real World of CXIn this episode of The Intuitive Customer, Colin Shaw speaks with Andy Traba, VP of Product Marketing at NICE, about the company's new mission: Creating a NiCE World. This isn't just a rebranding message — it's a strategic shift toward unified, proactive, and AI-enabled customer experiences. Andy and Colin explore why AI alone isn't enough, the dangers of siloed implementations, and why leading organizations are turning to platforms — not point solutions — to orchestrate connected, emotionally resonant journeys. If your organization is serious about CX transformation, this conversation provides clear guidance on where to start, what to avoid...
2025-07-1931 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow To Make AI Work in the Real World of CXIn this episode of The Intuitive Customer, Colin Shaw speaks with Andy Traba, VP of Product Marketing at NICE, about the company's new mission: Creating a NiCE World. This isn't just a rebranding message — it's a strategic shift toward unified, proactive, and AI-enabled customer experiences. Andy and Colin explore why AI alone isn't enough, the dangers of siloed implementations, and why leading organizations are turning to platforms — not point solutions — to orchestrate connected, emotionally resonant journeys. If your organization is serious about CX transformation, this conversation provides clear guidance on where to start, what to avoid...
2025-07-1931 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you're not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline "Quote Me Happy." Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experience, and why is there such a massive disconnect between the ads we see and what we actually get? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the Great Expectation Gap—and they've brought in...
2025-05-2437 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you're not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline "Quote Me Happy." Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experience, and why is there such a massive disconnect between the ads we see and what we actually get? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the Great Expectation Gap—and they've brought in...
2025-05-2437 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth🎉 400th Episode Of The Intuitive Customer Podcast! - These Are Our Biggest CX LessonsEight years, 750,000 downloads, and 400 episodes later, The Intuitive Customer is celebrating this major milestone! In this episode, Colin Shaw and Professor Ryan Hamilton reflect on what has changed in customer experience over the years and share their biggest learnings. 📊 The Reality of Podcasting: Podcasting is booming, with 546 million listeners worldwide. 47% of the U.S. population (12+) listens to a podcast at least once a month. Podcast ad spending is projected to hit $4.02 billion in 2024. But here's the kicker: 50% of podcasts die after three episodes. Only 20% make it past 10 epi...
2025-04-2633 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth🎉 400th Episode Of The Intuitive Customer Podcast! - These Are Our Biggest CX LessonsEight years, 750,000 downloads, and 400 episodes later, The Intuitive Customer is celebrating this major milestone! In this episode, Colin Shaw and Professor Ryan Hamilton reflect on what has changed in customer experience over the years and share their biggest learnings. 📊 The Reality of Podcasting: Podcasting is booming, with 546 million listeners worldwide. 47% of the U.S. population (12+) listens to a podcast at least once a month. Podcast ad spending is projected to hit $4.02 billion in 2024. But here's the kicker: 50% of podcasts die after three episodes. Only 20% make it past 10 epi...
2025-04-2633 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow Your Customers Judge You Before You Even Open Your MouthFirst impressions aren't just important—they're everything. Research shows that customers, clients, and even your colleagues are forming opinions about you, your brand, and your business in mere seconds—often before you even get a chance to introduce yourself! In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the psychology of first impressions, exploring the fascinating (and slightly terrifying) science behind snap judgments. How fast do customers decide whether they like or trust you? Why do first impressions stick so stubbornly? And most importantly—how can you make sure your business gets it right?
2025-04-1229 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow Your Customers Judge You Before You Even Open Your MouthFirst impressions aren't just important—they're everything. Research shows that customers, clients, and even your colleagues are forming opinions about you, your brand, and your business in mere seconds—often before you even get a chance to introduce yourself! In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the psychology of first impressions, exploring the fascinating (and slightly terrifying) science behind snap judgments. How fast do customers decide whether they like or trust you? Why do first impressions stick so stubbornly? And most importantly—how can you make sure your business gets it right?
2025-04-1229 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth10 Proven Ways Guaranteed To Build Trust In Your Customers!Trust: it's the glue that holds relationships together—both personal and professional. Yet, so many businesses get it wrong. In this special milestone episode (yes, 400 episodes!), Colin Shaw and Professor Ryan Hamilton break down why trust is the foundation of every great customer experience and, more importantly, how you can earn it, keep it, and leverage it to drive growth. From sneaky fees that erode confidence to honesty that wins lifelong loyalty, we're covering ten essential actions that will guarantee your customers trust you—and keep coming back. Plus, we share some eye-opening research on why people some...
2025-03-2929 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth10 Proven Ways Guaranteed To Build Trust In Your Customers!Trust: it's the glue that holds relationships together—both personal and professional. Yet, so many businesses get it wrong. In this special milestone episode (yes, 400 episodes!), Colin Shaw and Professor Ryan Hamilton break down why trust is the foundation of every great customer experience and, more importantly, how you can earn it, keep it, and leverage it to drive growth. From sneaky fees that erode confidence to honesty that wins lifelong loyalty, we're covering ten essential actions that will guarantee your customers trust you—and keep coming back. Plus, we share some eye-opening research on why people some...
2025-03-2929 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy Short-Form Content & Thinking is Destroying Your Customer Experience And Your Career.Are we thinking less in the age of information overload? In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton discuss the hidden dangers of short-term thinking in customer experience. Businesses are obsessed with quick fixes, but is this addiction to fast results actually damaging long-term success? Join us as we explore why short-form content gives the illusion of learning, why deep understanding requires more than a 30-second soundbite, and how behavioral science can transform your customer experience for the long haul. From the pitfalls of Net Promoter Score (NPS) to the...
2025-03-1530 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy Short-Form Content & Thinking is Destroying Your Customer Experience And Your Career.Are we thinking less in the age of information overload? In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton discuss the hidden dangers of short-term thinking in customer experience. Businesses are obsessed with quick fixes, but is this addiction to fast results actually damaging long-term success? Join us as we explore why short-form content gives the illusion of learning, why deep understanding requires more than a 30-second soundbite, and how behavioral science can transform your customer experience for the long haul. From the pitfalls of Net Promoter Score (NPS) to the...
2025-03-1530 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthTiny Tweaks That Can Have a BIG Effect (And Why They Sometimes Don't)🔹 Ever wonder why you always end up choosing the medium popcorn, even when you weren't hungry? Or why some websites magically guide you toward the "best" deal? That's not luck—it's behavioral science in action. In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton reveal the power of nudging—tiny tweaks that subtly influence decisions without forcing them. But here's the catch: sometimes nudges don't work at all. So, what separates a genius nudge from a total flop? That's exactly what we're unpacking today. 🔥 Best Quote from the Episode: "Nudges feel like magic...
2025-03-0829 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthTiny Tweaks That Can Have a BIG Effect (And Why They Sometimes Don't)🔹 Ever wonder why you always end up choosing the medium popcorn, even when you weren't hungry? Or why some websites magically guide you toward the "best" deal? That's not luck—it's behavioral science in action. In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton reveal the power of nudging—tiny tweaks that subtly influence decisions without forcing them. But here's the catch: sometimes nudges don't work at all. So, what separates a genius nudge from a total flop? That's exactly what we're unpacking today. 🔥 Best Quote from the Episode: "Nudges feel like magic...
2025-03-0829 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe Psychology Of Discounts: Are You Inadvertently Training Your Customers?Discounting—it feels like a surefire way to attract customers, right? Everyone loves a good bargain. But what happens when discounts stop being a tool and start becoming an expectation? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the dangerous addiction of price discounting—how it lures in customers, why businesses struggle to stop, and the long-term damage it can do to your brand and bottom line. You'll hear painful stories of businesses that have trained their customers never to pay full price, the psychology behind why discounts are so irresistible, and why...
2025-03-0129 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe Psychology Of Discounts: Are You Inadvertently Training Your Customers?Discounting—it feels like a surefire way to attract customers, right? Everyone loves a good bargain. But what happens when discounts stop being a tool and start becoming an expectation? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the dangerous addiction of price discounting—how it lures in customers, why businesses struggle to stop, and the long-term damage it can do to your brand and bottom line. You'll hear painful stories of businesses that have trained their customers never to pay full price, the psychology behind why discounts are so irresistible, and why...
2025-03-0129 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth7 Ways To Break Organizational Silos; The Silent Killer Of Customer Experience🚀 Are your departments working together or just co-existing in polite chaos? Organizational silos are the silent killer of customer experience. Sales, Marketing, Customer Service, IT, Finance, HR—they all have their own priorities, their own goals, and their own version of success. But do those priorities align? More often than not, they don't, and the result is a disjointed, frustrating experience for customers (and let's be honest, for employees too). If you've ever tried to resolve a simple issue with a company only to be bounced between departments like a human pinball, you've experienced the dark...
2025-02-2229 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth7 Ways To Break Organizational Silos; The Silent Killer Of Customer Experience🚀 Are your departments working together or just co-existing in polite chaos? Organizational silos are the silent killer of customer experience. Sales, Marketing, Customer Service, IT, Finance, HR—they all have their own priorities, their own goals, and their own version of success. But do those priorities align? More often than not, they don't, and the result is a disjointed, frustrating experience for customers (and let's be honest, for employees too). If you've ever tried to resolve a simple issue with a company only to be bounced between departments like a human pinball, you've experienced the dark...
2025-02-2229 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthPsychological Pricing: 7 Practical Tips You Can Use Today to Boost SalesPricing. It's one of the most critical decisions your business will ever make, yet most people approach it like a finger-in-the-air guessing game. But what if you could tap into psychological principles to not just set prices, but make your customers feel they're getting a great deal? That's what this episode of The Intuitive Customer is all about. Join Colin Shaw and Professor Ryan Hamilton as they break down the fascinating—and sometimes hilarious—world of psychological pricing. From late-night infomercials and $400 bath towels to popcorn buckets and outrageous anchoring techniques, we explore why pricing is more than...
2025-02-1537 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthPsychological Pricing: 7 Practical Tips You Can Use Today to Boost SalesPricing. It's one of the most critical decisions your business will ever make, yet most people approach it like a finger-in-the-air guessing game. But what if you could tap into psychological principles to not just set prices, but make your customers feel they're getting a great deal? That's what this episode of The Intuitive Customer is all about. Join Colin Shaw and Professor Ryan Hamilton as they break down the fascinating—and sometimes hilarious—world of psychological pricing. From late-night infomercials and $400 bath towels to popcorn buckets and outrageous anchoring techniques, we explore why pricing is more than...
2025-02-1537 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow to Evoke Emotions That Make Customers Come Back for MoreEpisode Summary: Are you evoking the right emotions in your customers, or are you unknowingly driving them away? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the fascinating (and often overlooked) world of customer emotions. Emotions are at the heart of every customer experience—from frustration and neglect to trust and happiness, and they're driving your bottom line. Colin shares a story about his wife Lorraine's coat-return drama and unpacks the emotional disaster it caused (hint: she's not buying from that brand again). Meanwhile, Ryan explains why emotions are "squishy," why th...
2025-02-0835 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow to Evoke Emotions That Make Customers Come Back for MoreEpisode Summary: Are you evoking the right emotions in your customers, or are you unknowingly driving them away? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the fascinating (and often overlooked) world of customer emotions. Emotions are at the heart of every customer experience—from frustration and neglect to trust and happiness, and they're driving your bottom line. Colin shares a story about his wife Lorraine's coat-return drama and unpacks the emotional disaster it caused (hint: she's not buying from that brand again). Meanwhile, Ryan explains why emotions are "squishy," why th...
2025-02-0835 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthSilence Is Killing Your Business: The Innovation Cost of Quiet TeamsEpisode Summary: How can you create an environment where your team feels safe to speak their minds without fear of judgment or reprisal? In this episode, Colin Shaw and Professor Ryan Hamilton are joined by Gary Keogh, an expert in psychological safety and a former corporate leader turned coach. Together, they dive into why fostering openness in teams is more than just a buzzword—it's the secret sauce for innovation, collaboration, and performance. Gary shares eye-opening stories, practical examples, and proven methods to build trust within teams. Learn how even small behaviors like showing vulnerability, de...
2025-02-0135 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthSilence Is Killing Your Business: The Innovation Cost of Quiet TeamsEpisode Summary: How can you create an environment where your team feels safe to speak their minds without fear of judgment or reprisal? In this episode, Colin Shaw and Professor Ryan Hamilton are joined by Gary Keogh, an expert in psychological safety and a former corporate leader turned coach. Together, they dive into why fostering openness in teams is more than just a buzzword—it's the secret sauce for innovation, collaboration, and performance. Gary shares eye-opening stories, practical examples, and proven methods to build trust within teams. Learn how even small behaviors like showing vulnerability, de...
2025-02-0135 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth10 Career Lessons You Need to Thrive in 2025Episode Summary How do you set yourself apart in an ever-evolving professional landscape? In this episode of The Intuitive Customer, Colin Shaw and Ryan Hamilton dive deep into the career lessons they've learned over decades of navigating the twists and turns of professional life. This isn't just another list of career tips—it's a roadmap for thriving in 2025 and beyond. From mastering long-term planning to embracing the disruptive power of technology, Colin and Ryan unpack the strategies that make all the difference in building a fulfilling, forward-looking career. Plus, they share personal anecdotes (and a few laughs) ab...
2025-01-2532 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth10 Career Lessons You Need to Thrive in 2025Episode Summary How do you set yourself apart in an ever-evolving professional landscape? In this episode of The Intuitive Customer, Colin Shaw and Ryan Hamilton dive deep into the career lessons they've learned over decades of navigating the twists and turns of professional life. This isn't just another list of career tips—it's a roadmap for thriving in 2025 and beyond. From mastering long-term planning to embracing the disruptive power of technology, Colin and Ryan unpack the strategies that make all the difference in building a fulfilling, forward-looking career. Plus, they share personal anecdotes (and a few laughs) ab...
2025-01-2532 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthBreaking the Routine: How to Help Customers Form New HabitsEpisode Summary In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton delve into the fascinating world of customer habits. Colin shares his recent experiences shopping at Publix, Aldi, and Whole Foods, uncovering how deeply ingrained habits shape our decisions as customers. The discussion explores the psychology behind habit formation, the challenges businesses face when trying to change customer routines, and the critical role of segmentation in addressing diverse customer needs. From grocery stores to TSA lines and even Apple's onboarding strategy, this episode highlights actionable insights for businesses looking to influence customer behavior effectively....
2025-01-1827 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthBreaking the Routine: How to Help Customers Form New HabitsEpisode Summary In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton delve into the fascinating world of customer habits. Colin shares his recent experiences shopping at Publix, Aldi, and Whole Foods, uncovering how deeply ingrained habits shape our decisions as customers. The discussion explores the psychology behind habit formation, the challenges businesses face when trying to change customer routines, and the critical role of segmentation in addressing diverse customer needs. From grocery stores to TSA lines and even Apple's onboarding strategy, this episode highlights actionable insights for businesses looking to influence customer behavior effectively....
2025-01-1827 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthTariffs, Technology, and Trends: What 2025 Means For You and Your CustomersEpisode Summary In this episode of The Intuitive Customer, Colin Shaw and Ryan Hamilton dive into the predictions shaping 2025 and their implications for customer experience. From economic uncertainty and its emotional impacts to the rise of AI in search behavior, they explore how these trends will influence customer decisions and business strategies. The conversation also delves into the unintended consequences of tariffs, the challenges of AI implementation, and the importance of maintaining a customer-centric culture amidst technological advancements. Quote of the Episode "Perception is reality, especially in customer experience. Customers' feelings about the broader world—not just yo...
2025-01-1131 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthTariffs, Technology, and Trends: What 2025 Means For You and Your CustomersEpisode Summary In this episode of The Intuitive Customer, Colin Shaw and Ryan Hamilton dive into the predictions shaping 2025 and their implications for customer experience. From economic uncertainty and its emotional impacts to the rise of AI in search behavior, they explore how these trends will influence customer decisions and business strategies. The conversation also delves into the unintended consequences of tariffs, the challenges of AI implementation, and the importance of maintaining a customer-centric culture amidst technological advancements. Quote of the Episode "Perception is reality, especially in customer experience. Customers' feelings about the broader world—not just yo...
2025-01-1131 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Ways You Can Tell When You Are Being Ripped Off! ...And What To Do About It! Quote of the Episode "If something feels off, it probably is. Trust your instincts and push for clarity—because informed customers are empowered customers." Episode Summary In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton discuss the all-too-common experience of feeling ripped off. Drawing on Colin's personal experiences with home repairs and unexpected costs, they delve into the anatomy of being taken advantage of as a customer. Together, they explore the power dynamics, manipulative tactics, and psychological cues that underpin these interactions. From high-pressure situations to unnecessary upsells, the ho...
2025-01-0426 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Ways You Can Tell When You Are Being Ripped Off! ...And What To Do About It! Quote of the Episode "If something feels off, it probably is. Trust your instincts and push for clarity—because informed customers are empowered customers." Episode Summary In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton discuss the all-too-common experience of feeling ripped off. Drawing on Colin's personal experiences with home repairs and unexpected costs, they delve into the anatomy of being taken advantage of as a customer. Together, they explore the power dynamics, manipulative tactics, and psychological cues that underpin these interactions. From high-pressure situations to unnecessary upsells, the ho...
2025-01-0426 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthDiscover the key insight from 2024 and a plan for how to progress in 2025!Episode Summary: In this special end-of-year episode, Colin Shaw and Professor Ryan Hamilton reflect on 2024, sharing personal and professional lessons learned throughout the year. The conversation dives into themes of resilience in both life and customer experience, the vital role of community, the need for balance, and the hype surrounding AI. Key Takeaways: Resilience Matters: Colin discusses how personal resilience during a home crisis parallels the resilience required in customer experience. He explains how understanding customers' emotional journeys (e.g., the grief cycle) can improve support and satisfaction. Community is Key: B...
2024-12-2822 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthDiscover the key insight from 2024 and a plan for how to progress in 2025!Episode Summary: In this special end-of-year episode, Colin Shaw and Professor Ryan Hamilton reflect on 2024, sharing personal and professional lessons learned throughout the year. The conversation dives into themes of resilience in both life and customer experience, the vital role of community, the need for balance, and the hype surrounding AI. Key Takeaways: Resilience Matters: Colin discusses how personal resilience during a home crisis parallels the resilience required in customer experience. He explains how understanding customers' emotional journeys (e.g., the grief cycle) can improve support and satisfaction. Community is Key: B...
2024-12-2822 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth7 Rules Guaranteed To Change Your Customer's Habits To Gain ROIPicture this: Your customers, like individuals, operate on habitual inclinations. So, if they habitually favor a competitor's product or service, how does one instigate change? Here, we present seven potent ways to turn the tide. But before diving into these transformative strategies, let's peer into the psychological underpinnings of habits. They possess distinct characteristics: A cue within our environment kickstarts the habitual response. This cue triggers an automatic reaction stemming from ingrained memories. The reward at the end reinforces the habit loop, solidifying its existence.
2024-01-0633 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth7 Rules Guaranteed To Change Your Customer's Habits To Gain ROIPicture this: Your customers, like individuals, operate on habitual inclinations. So, if they habitually favor a competitor's product or service, how does one instigate change? Here, we present seven potent ways to turn the tide. But before diving into these transformative strategies, let's peer into the psychological underpinnings of habits. They possess distinct characteristics: A cue within our environment kickstarts the habitual response. This cue triggers an automatic reaction stemming from ingrained memories. The reward at the end reinforces the habit loop, solidifying its existence.
2024-01-0633 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth6 Incredibly Important Learnings from 2023 Critical to Apply in 2024It's the most wonderful time of the year, and time for one of our favorite traditions: looking back on what we learned. Each of us has three things we learned in the past year that we think can help all of us moving forward into 2024. Reflection is a key part of the growth process. That's why we are excited to continue our tradition of reflecting on the past year and what we learned during it. Moreover, it's essential to take note if no changes have occurred. A lack of progress signals...
2023-12-3024 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth6 Incredibly Important Learnings from 2023 Critical to Apply in 2024It's the most wonderful time of the year, and time for one of our favorite traditions: looking back on what we learned. Each of us has three things we learned in the past year that we think can help all of us moving forward into 2024. Reflection is a key part of the growth process. That's why we are excited to continue our tradition of reflecting on the past year and what we learned during it. Moreover, it's essential to take note if no changes have occurred. A lack of progress signals...
2023-12-3024 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthUnleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience?Unleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience? I often say, "None of us are as clever as all of us." However, sayings are more useful when they can spur action. So, we have a proposition for you: If you have something you want to say about experiences or technology, statistics, or reports, feel free to share them via video. To learn more, click here. To that end, Tom Martin, CEO at Glance, has submitted one about AI. Tom...
2023-12-0230 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthUnleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience?Unleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience? I often say, "None of us are as clever as all of us." However, sayings are more useful when they can spur action. So, we have a proposition for you: If you have something you want to say about experiences or technology, statistics, or reports, feel free to share them via video. To learn more, click here. To that end, Tom Martin, CEO at Glance, has submitted one about AI. Tom...
2023-12-0230 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthEmbrace this amazing way Customers evaluate you to gain successCustomers are fickle. Or at least they appear to be. What once may have exceeded your customer's expectations one day becomes ordinary the next. That's because People become less sensitive to change as things improve. It's called Diminishing Sensitivity, and it's the reason that sometimes you have to work harder to "Wow!" your customers. If you gave $100 to a poor person and a millionaire, it would have completely different effects on their daily lives. While the millionaire would be polite and appreciative of the extra cash, the poor person would feel the difference made by...
2022-12-0329 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthEmbrace this amazing way Customers evaluate you to gain successCustomers are fickle. Or at least they appear to be. What once may have exceeded your customer's expectations one day becomes ordinary the next. That's because People become less sensitive to change as things improve. It's called Diminishing Sensitivity, and it's the reason that sometimes you have to work harder to "Wow!" your customers. If you gave $100 to a poor person and a millionaire, it would have completely different effects on their daily lives. While the millionaire would be polite and appreciative of the extra cash, the poor person would feel the difference made by...
2022-12-0329 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthBreakthrough thinking: Why do we believe things that are not true?Breakthrough thinking: Why do we believe things that are not true? There was a car brand several decades ago in the UK called ŠKODA. It was a terrible car, much like Yugo was in the US. However, they have changed their image and today, my son wants to buy one. I told him the jokes we all used to have about ŠKODA and their low-quality construction (What do a ŠKODA and a baby have in common? They never go anywhere without a rattle.) My son doesn't care. His perception is that the...
2022-06-2530 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthBreakthrough thinking: Why do we believe things that are not true?Breakthrough thinking: Why do we believe things that are not true? There was a car brand several decades ago in the UK called ŠKODA. It was a terrible car, much like Yugo was in the US. However, they have changed their image and today, my son wants to buy one. I told him the jokes we all used to have about ŠKODA and their low-quality construction (What do a ŠKODA and a baby have in common? They never go anywhere without a rattle.) My son doesn't care. His perception is that the...
2022-06-2530 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy too many organizations do not take customer complaints seriouslyWe have another business pickle to address. This time it's with Christine Jones who is having problem with her organization not taking customer complaints or the Voice of Customer program seriously. We have been there. Ryan once worked at a grocery store that had a suggestion box that he never once in all the years he worked there saw opened. He suspects that no one even had the key anymore. Colin's corporate employer engaged in a pricey customer survey every year, listened to the results, including the complaints, and then carried...
2022-06-1132 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy too many organizations do not take customer complaints seriouslyWe have another business pickle to address. This time it's with Christine Jones who is having problem with her organization not taking customer complaints or the Voice of Customer program seriously. We have been there. Ryan once worked at a grocery store that had a suggestion box that he never once in all the years he worked there saw opened. He suspects that no one even had the key anymore. Colin's corporate employer engaged in a pricey customer survey every year, listened to the results, including the complaints, and then carried...
2022-06-1132 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthDon't do this! Why Do People Fail to Understand Customers' Real Expectations?A common mistake organizations make with their experience is failing to understand customer expectations. This mistake will lead to customers feeling unhappy and disappointed—two emotions I guarantee won't contribute to your customer-driven growth. Expectations are a form of Reference Point, which people use to compare and evaluate experiences. The expectations are rational, emotional, and sensory, and are an essential companion for customers as they walk your customer journey, making them essential for your Journey Map. What's worse, we aren't meeting customer expectations, at least not according to the American Customer Satisfaction Index. On a re...
2022-04-0231 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthDon't do this! Why Do People Fail to Understand Customers' Real Expectations?A common mistake organizations make with their experience is failing to understand customer expectations. This mistake will lead to customers feeling unhappy and disappointed—two emotions I guarantee won't contribute to your customer-driven growth. Expectations are a form of Reference Point, which people use to compare and evaluate experiences. The expectations are rational, emotional, and sensory, and are an essential companion for customers as they walk your customer journey, making them essential for your Journey Map. What's worse, we aren't meeting customer expectations, at least not according to the American Customer Satisfaction Index. On a re...
2022-04-0231 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Rules for Successfully Engaging with Senior Executives to Enhance Your CareerA lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Senior executives have risen to their position for many reasons, but one of them is a love for numbers. Executives live by numbers. So, you can't just have a "really great idea." It would be best if you had a "really great idea" and an idea of how it will drive numbers for the organization.
2022-02-1927 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Rules for Successfully Engaging with Senior Executives to Enhance Your CareerA lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Senior executives have risen to their position for many reasons, but one of them is a love for numbers. Executives live by numbers. So, you can't just have a "really great idea." It would be best if you had a "really great idea" and an idea of how it will drive numbers for the organization.
2022-02-1927 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWatch Out! We Are in Danger of Repeating the Same Mistakes We Did Last Year!I started Beyond Philosophy 20 years ago when Customer Experience was the next big thing; the new concept that was going to change everything in business. The last big thing, Customer Relationship Management (CRM), was old news. After all, everyone had one at that point. Now, in 2022, I see the next big thing: Customer Science. Customer Science combines the power of artificial intelligence (AI), customer data, and the concepts of behavioral science to help organizations create a winning customer strategy. Leveraging the power of Customer Science, organizations can understand why their customers are doing what they are now...
2022-01-2228 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWatch Out! We Are in Danger of Repeating the Same Mistakes We Did Last Year!I started Beyond Philosophy 20 years ago when Customer Experience was the next big thing; the new concept that was going to change everything in business. The last big thing, Customer Relationship Management (CRM), was old news. After all, everyone had one at that point. Now, in 2022, I see the next big thing: Customer Science. Customer Science combines the power of artificial intelligence (AI), customer data, and the concepts of behavioral science to help organizations create a winning customer strategy. Leveraging the power of Customer Science, organizations can understand why their customers are doing what they are now...
2022-01-2228 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthStop Making Excuses! COVID Isn't the Reason Customer Experiences Are Declining, This Is...Customer satisfaction is low. What's worse, we can't just blame COVID for the problem. Sure, COVID is part of it, but, surprisingly, this problem has other causes. Not only that, but a recent report from the American Customer Satisfaction Index (ACSI) suggests that only 30 percent of companies tracked by ACSI improved their score—since 2011. That means that 70 percent of companies either had flat results or saw a decline in customer satisfaction. It's time to stop making excuses and turn things around. In this episode, we talk with the Managing Director of the ACSI, Da...
2022-01-1532 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthStop Making Excuses! COVID Isn't the Reason Customer Experiences Are Declining, This Is...Customer satisfaction is low. What's worse, we can't just blame COVID for the problem. Sure, COVID is part of it, but, surprisingly, this problem has other causes. Not only that, but a recent report from the American Customer Satisfaction Index (ACSI) suggests that only 30 percent of companies tracked by ACSI improved their score—since 2011. That means that 70 percent of companies either had flat results or saw a decline in customer satisfaction. It's time to stop making excuses and turn things around. In this episode, we talk with the Managing Director of the ACSI, Da...
2022-01-1532 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthMy Customer is So Annoying! How to Rationally Decide if the Time Has Come to Sack ThemWe all know that feeling when you see which client is calling and you inwardly groan, What is wrong now? Some customer relationships are more difficult than others, for sure. That is to be expected in any organization. However, there are other customer relationships that have moved beyond difficult. The costs of the resources it takes to manage the many aspects of doing business with them has outgrown the revenue the generate. Or they are so heinous to deal with that the money you do make doesn't feel worth it for the toll it takes on your...
2022-01-0833 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthMy Customer is So Annoying! How to Rationally Decide if the Time Has Come to Sack ThemWe all know that feeling when you see which client is calling and you inwardly groan, What is wrong now? Some customer relationships are more difficult than others, for sure. That is to be expected in any organization. However, there are other customer relationships that have moved beyond difficult. The costs of the resources it takes to manage the many aspects of doing business with them has outgrown the revenue the generate. Or they are so heinous to deal with that the money you do make doesn't feel worth it for the toll it takes on your...
2022-01-0833 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWow, What a Year! What is Our Personal and Business Learning for The YearDid you know that customer satisfaction scores are the lowest they have been in the past 15 years? It's true, and you can't blame it all on COVID, although there is some blame to be cast there. Per the American Customer Satisfaction Index (ACSI), only 30 percent of companies tracked by ASCI improved their score; that means 70 percent didn't, and that's alarming. It's also one of seven significant lessons that 2021 taught us. This new year also coincides with the 20th anniversary of me founding my global Customer Experience Consultancy, Beyond Philosophy and publishing my first book on the subject...
2021-12-2531 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWow, What a Year! What is Our Personal and Business Learning for The YearDid you know that customer satisfaction scores are the lowest they have been in the past 15 years? It's true, and you can't blame it all on COVID, although there is some blame to be cast there. Per the American Customer Satisfaction Index (ACSI), only 30 percent of companies tracked by ASCI improved their score; that means 70 percent didn't, and that's alarming. It's also one of seven significant lessons that 2021 taught us. This new year also coincides with the 20th anniversary of me founding my global Customer Experience Consultancy, Beyond Philosophy and publishing my first book on the subject...
2021-12-2531 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Father Christmas Real; Why Storytelling is so Incredibly ImportantWhen I was 25, my mum was proud of the fact that we had never discussed the verity of Father Christmas, which, of course, is not in question. She wanted that story to be a part of my life, so she made sure it was, well into adulthood. I have continued the tradition with my kids. Father Christmas, the story of a toymaker that brings love and joy to children all around the world has been in effect at the Shaw house for over 30 years. Now, we are indoctrinating the grandkids as well. Storytelling as a...
2021-12-1827 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Father Christmas Real; Why Storytelling is so Incredibly ImportantWhen I was 25, my mum was proud of the fact that we had never discussed the verity of Father Christmas, which, of course, is not in question. She wanted that story to be a part of my life, so she made sure it was, well into adulthood. I have continued the tradition with my kids. Father Christmas, the story of a toymaker that brings love and joy to children all around the world has been in effect at the Shaw house for over 30 years. Now, we are indoctrinating the grandkids as well. Storytelling as a...
2021-12-1827 min
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthI am so Frustrated! Customers' Comments Don't Reflect the Score They Give Me. Why?I love when listeners write in with their business problems. I don't love that they have problems, but I love that they share them with us so we can all work through them together. In our latest submission for our "I'm in a Pickle" feature of the podcast, Janet explains that even though their customer comments are overwhelmingly positive, their Net Promoter Score® (NPS) is not where they need it to be. Without any complaints to speak of, Janet and the organization don't know what the problem is, and they asked for our help. In this episode, w...
2021-12-0431 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthOur Competition is Beating Us, Despite the Fact We Are Better Than Them. Why?One of our listeners, Jeanne-Claude, has a problem. He sells a complex product and despite the fact that they have the best one in the industry, the competition is outselling them. I can relate. I sold a complicated product when I was in corporate life, and it was always a highly competitive field. It can be challenging to communicate why you are the best when you have a complex offering and you want to tell customers all about it. However, one thing I know to be true is that it doesn't matter who is the best; it...
2021-11-2030 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe 5 Rules to Dramatically Improve The Way you Deal with Customer ComplaintsThe 5 Rules to Dramatically Improve The Way you Deal with Customer Complaints A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Does your organization like to pretend that complaints never happen? When they do happen, does the company sweep them under the rug and hide them from everyone involved? If so, you are not alone. Many organizations have the wrong approach to customer...
2021-11-0632 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe 5 Rules to Dramatically Improve The Way you Deal with Customer ComplaintsThe 5 Rules to Dramatically Improve The Way you Deal with Customer Complaints A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Does your organization like to pretend that complaints never happen? When they do happen, does the company sweep them under the rug and hide them from everyone involved? If so, you are not alone. Many organizations have the wrong approach to customer...
2021-11-0632 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthI Am Really Frustrated! Why Can't My Boss See The Need to Change?Rachel has a problem. Her boss can't see the need to change. She is frustrated and doesn't know what to do. Lucky for her, she listens to our podcast and took advantage of our "Help! I'm in a Pickle!" segment for our advice on what to do. In this episode, we explore what Rachel, or anyone who champions Customer Experience but doesn't have the support they need from above, can do to convince her boss that there is a need for change. We share strategies and tactics anyone can use to motivate the person they report to...
2021-10-3029 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthBig Controversy: Should We Stop All Certification Now? Join the Debate…Total agreement is overrated. Disagreements are good for us. They challenge the status quo and push the standards for improvement. After all, if you only talk to people who agree with you, how would you know when you are wrong? In this episode, I debate with Customer Experience critic Alex Mead, Chief Customer Service Experience Officer, about how we Customer Experience influencers are doing everything wrong. Mead says that our training is outdated, impractical, and worthless and needs an overhaul for practicality. I disagree. Mostly. Surprisingly, I feel like he makes good points. However, I...
2021-10-1634 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Rules That Absolutely Build Customer LoyaltyA lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. If I had a more efficient family and less expensive friends than you have now, would you like to trade? I can guarantee they will save you time and money. My guess is probably not. We don't measure the worth of our families and friends with metrics like time and money savings. We have an emotional...
2021-10-0228 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthI'm in a Pickle: Will Offering Free Products Increase My Sales?We all love to keep what is ours. As soon as we have possession of something, it becomes part of our "endowment," a fancy word for "our stuff." Psychologists call this the Endowment Effect, and it explains how we value things that we have, even if we got them for free. However, we also hate losing our stuff, even more that we enjoy getting new stuff. Psychologists call this Loss Aversion, and it is the overall concept that explains why your free trial might help increase your sales. Some people would rather pay for something they used...
2021-09-2525 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Your Marketing Inadvertently Damaging Your Customer Focus?You probably didn't mean to do it. You were just trying to market the latest brand effort to your new and existing customer base. You were doing your job; getting the message out. Unfortunately, your marketing inadvertently damaged your customer focus. However, marketing isn't the only area to blame for the problem. How you segment customers also contributes to this damage, as well as how well you understand your customers' expectations of you. It turns out that all of these areas contribute to the customer orientation of your organization. Having a handle on where you are for...
2021-09-1136 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Your Marketing Inadvertently Damaging Your Customer Focus?You probably didn't mean to do it. You were just trying to market the latest brand effort to your new and existing customer base. You were doing your job; getting the message out. Unfortunately, your marketing inadvertently damaged your customer focus. However, marketing isn't the only area to blame for the problem. How you segment customers also contributes to this damage, as well as how well you understand your customers' expectations of you. It turns out that all of these areas contribute to the customer orientation of your organization. Having a handle on where you are for...
2021-09-1136 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe Hidden Messages That Are Killing Your Culture Without You KnowingIf you are like most companies, you probably think that you put the customer at the center of everything you do. But do you? There are some critical things that the most customer centric companies do differently than the average company. It requires a mindset that understands the essential nature of it and then a consistent approach to applying it in all the areas of the company, from how you recruit talent and empower employees to how you prioritize customers in your team meetings. In this episode, we discuss how we categorize the customer centricity...
2021-09-0436 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe Hidden Messages That Are Killing Your Culture Without You KnowingIf you are like most companies, you probably think that you put the customer at the center of everything you do. But do you? There are some critical things that the most customer centric companies do differently than the average company. It requires a mindset that understands the essential nature of it and then a consistent approach to applying it in all the areas of the company, from how you recruit talent and empower employees to how you prioritize customers in your team meetings. In this episode, we discuss how we categorize the customer centricity...
2021-09-0436 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow Behavioral Science Will Dramatically Increase Your Response RatesNo one ever sends out an email that they hope no one will read. Well, not on purpose, anyway. No one would go through the trouble of writing, editing, circulating, and then editing an email some more only to have readers skip it and click on another, more compelling email in the inbox. We write and send emails to get people to do something, starting with reading it. In this episode we explore the ways that email marketers can increase response rates to their campaigns using the concepts from psychology and behavioral economics. By using the way...
2021-08-2828 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Rules to Guarantee a Return on Investment (ROI)A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. A couple of years ago, research from some well-respected firms came back with the conclusion that investing in Customer Experience is not paying off the way that organizations had hoped. One of the reasons that might be the case is because many people are investing in Customer Experience just because everyone else is and, as a result, are...
2021-08-2127 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth200th episode! Which have been the best episodes with the most learning?We were excited to reach our 200th Episode of the podcast! In this episode, we look back on six of our favorite podcasts from these first 200 episodes and what the key learning was from each of them. We want to thank our listeners for tuning in each week to hear our ramblings. We are proud of what we do, but it would be meaningless if it didn't prove to be a useful resource for people. We hope that it is and that you will continue to join us on this journey as we explore the many facets...
2021-08-1431 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth200th episode! Which have been the best episodes with the most learning?We were excited to reach our 200th Episode of the podcast! In this episode, we look back on six of our favorite podcasts from these first 200 episodes and what the key learning was from each of them. We want to thank our listeners for tuning in each week to hear our ramblings. We are proud of what we do, but it would be meaningless if it didn't prove to be a useful resource for people. We hope that it is and that you will continue to join us on this journey as we explore the many facets...
2021-08-1431 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWithout You Knowing It, People's Impression of You Are Being Influenced - Here's WhyIt all started with Apple's Air Tags. As soon as I heard about them, I knew that they would be exceptional, and I had to have them. But why? I had a drawerful of other manufacturer's products that did the same thing. What was so special about these? My answer is because these were from Apple, and the reason Apple is the answer is because of Halo Effects. Halo Effects affect people's impression of you and your experiences, and, in some cases, you don't have as much control over these halos as you might like.
2021-08-0731 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWithout You Knowing It, People's Impression of You Are Being Influenced - Here's WhyIt all started with Apple's Air Tags. As soon as I heard about them, I knew that they would be exceptional, and I had to have them. But why? I had a drawerful of other manufacturer's products that did the same thing. What was so special about these? My answer is because these were from Apple, and the reason Apple is the answer is because of Halo Effects. Halo Effects affect people's impression of you and your experiences, and, in some cases, you don't have as much control over these halos as you might like.
2021-08-0731 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow to Increase Your Margin. Make Sure Your Pricing is Correct!When it comes to your bottom line, pricing your products and services is essential. Price it too low and you can't keep the lights on. Price it to high and nobody will buy it—and you still can't keep the lights on. So how do you increase your margin (and keep the lights on)? Make sure your pricing is correct! However, pricing correctly is more challenging than it may seem at first. Most companies assume that increasing your margin is a matter of marking up your costs enough that you can make a profit. But there is mo...
2021-07-3130 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthHow to Increase Your Margin. Make Sure Your Pricing is Correct!When it comes to your bottom line, pricing your products and services is essential. Price it too low and you can't keep the lights on. Price it to high and nobody will buy it—and you still can't keep the lights on. So how do you increase your margin (and keep the lights on)? Make sure your pricing is correct! However, pricing correctly is more challenging than it may seem at first. Most companies assume that increasing your margin is a matter of marking up your costs enough that you can make a profit. But there is mo...
2021-07-3130 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?Maybe it's a towing service. Perhaps you use an interior designer. It could be that you needed to outsource your call center. Whatever the reason may be, you have outsourced part of your Customer Experience. There is an inherent risk involved, of course, if there are problems. After all, customers do not distinguish between the part of the experience you provide and the part your third-party does. To customers, it's all one experience and any problems that happen along the way, whether they were under your control or not, reflect upon your brand. However, by bringing in...
2021-07-0330 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?Maybe it's a towing service. Perhaps you use an interior designer. It could be that you needed to outsource your call center. Whatever the reason may be, you have outsourced part of your Customer Experience. There is an inherent risk involved, of course, if there are problems. After all, customers do not distinguish between the part of the experience you provide and the part your third-party does. To customers, it's all one experience and any problems that happen along the way, whether they were under your control or not, reflect upon your brand. However, by bringing in...
2021-07-0330 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthUsing Science to Ensure your Price is RightPricing strategy on its face doesn't seem complicated. The goal is to get as high a price as you can to ensure you have enough margin to make a profit, while also moving inventory at a sufficient rate. So, the strategy is often to move the price around until you find the sweet spot that hits all these metrics. However, like most things that have to do with customer behavior, it isn't as simple as that. There are other variables that can affect your pricing strategy success, and understanding them will help you find that sweet spot...
2021-06-0529 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy You Should Be Proactively Firing Customers Without HesitationIn the early days of my career, I thought the customer was always right. The idea that one should fire a customer sometimes would have sounded like madness to me. However, as I have matured over the following four decades, I learned that sometimes the customer is not right. Sometimes they are really, really wrong, from how they abuse your systems to how they tax your resources to how they talk to employees. You should fire customers in these cases. This episode explores the situations where it is critical to fire employees and why. Inspired by the...
2021-05-2229 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthWhy You Should Be Proactively Firing Customers Without HesitationIn the early days of my career, I thought the customer was always right. The idea that one should fire a customer sometimes would have sounded like madness to me. However, as I have matured over the following four decades, I learned that sometimes the customer is not right. Sometimes they are really, really wrong, from how they abuse your systems to how they tax your resources to how they talk to employees. You should fire customers in these cases. This episode explores the situations where it is critical to fire employees and why. Inspired by the...
2021-05-2229 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth5 Rules for Successfully Managing Your Company PoliticsA lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Before I founded Beyond Philosophy, I worked in corporate life. I was neck deep in company politics there, too. I learned that navigating through them was tricky and that there was a surprising lack of literature on how to do it better. Back then, there were fewer books on such things, and podcasts and TED talks didn't exist...
2021-04-1026 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThis is the One Thing to Improve Your Customer Experience in 2021We recently spoke to Customer Experience experts who shared an interesting insight. They all say they wish people understood that there was no one thing to do, no silver-bullet-solution for Customer Experience. We couldn't agree more. We believe that the best way to improve Customer Experiences is to do a lot of little things that add up to significant improvements. In other words, there is no one thing, but many things that you should do to improve your Customer Experience in 2021. One of the contributing factors to this mindset is the number of stories we hear in...
2021-01-2328 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThis is the One Thing to Improve Your Customer Experience in 2021We recently spoke to Customer Experience experts who shared an interesting insight. They all say they wish people understood that there was no one thing to do, no silver-bullet-solution for Customer Experience. We couldn't agree more. We believe that the best way to improve Customer Experiences is to do a lot of little things that add up to significant improvements. In other words, there is no one thing, but many things that you should do to improve your Customer Experience in 2021. One of the contributing factors to this mindset is the number of stories we hear in...
2021-01-2328 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthNew 'World Experience Organization' created - Will Help Us All Be Better In 2021No matter what business you are in, the best way to connect with your customers is through the experience you provide them. However, connecting requires knowing what customers want, and today, that isn't the same as it was 20 years ago. The Experience Economy dictates that people value experiences over material things these days. In addition to knowing what customers want, wouldn't it also be great to know what works in Customer Experience Management? Wouldn't it be even better to know what doesn't work before you waste your time and energy (and budget) trying it yourself? ...
2021-01-1634 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThere's light at the end of the tunnel!There's light at the end of the tunnel! - Re-imagine your customer experience! There was a time when we thought this moment would never come, but we are almost there. As vaccines roll out worldwide for the SARS-CoV-2 virus, we can see the light at the end of the pandemic tunnel. This unique situation provides an unprecedented opportunity to reimagine your Customer Experience to respond to how the pandemic has changed customer behavior. Key Ideas to Improve Your Customer Experience In this episode, we discuss this exercise's critical question to present a new...
2021-01-0227 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThere's light at the end of the tunnel!There's light at the end of the tunnel! - Re-imagine your customer experience! There was a time when we thought this moment would never come, but we are almost there. As vaccines roll out worldwide for the SARS-CoV-2 virus, we can see the light at the end of the pandemic tunnel. This unique situation provides an unprecedented opportunity to reimagine your Customer Experience to respond to how the pandemic has changed customer behavior. Key Ideas to Improve Your Customer Experience In this episode, we discuss this exercise's critical question to present a new...
2021-01-0227 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThis is the Most Significant Thing We Learned in 2020!This is the Most Significant Thing We Learned in 2020! Like many people, we are not sad to see the year 2020 slip into the past. We look to ringing in the new year with happy anticipation of better things to come. With a vaccine headed to us all and a new appreciation for what we share when things are "normal," we are all practically giddy at the prospect of sending this year off to the annals of history. However, even a year as challenging as this one presents new insights and opportunities for us all. Every...
2020-12-2624 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThis is the Most Significant Thing We Learned in 2020!This is the Most Significant Thing We Learned in 2020! Like many people, we are not sad to see the year 2020 slip into the past. We look to ringing in the new year with happy anticipation of better things to come. With a vaccine headed to us all and a new appreciation for what we share when things are "normal," we are all practically giddy at the prospect of sending this year off to the annals of history. However, even a year as challenging as this one presents new insights and opportunities for us all. Every...
2020-12-2624 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthThe 5 Rules for Measuring and Managing Customer EmotionsThe Five Rules for Measuring and Managing Customer Emotions A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Ignoring emotion in your Customer Experience strategy is a big mistake and one you can't afford to make. Emotions are a significant influence on customer behavior with implications for your customer retention, customer loyalty, and, perhaps most importantly, customer-driven growth. Incorporating ways to measure and manage customer...
2020-12-0529 min