Shows
Nonprofit Marketing MinutesThe Purposeful Pivot | Nonprofit Marketing MinutesWhat if your biggest success is now your biggest obstacle? Colleen breaks down what to keep in mind during the pivot or perish moment when our organization realizes its core program(s) may no longer be working, and needs to consider what to do next. Sometimes impact means unlearning what once worked. When the world changes, brave organizations change with it. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2026-02-2003 min
Nonprofit Marketing MinutesThe Strategic Alliance | Nonprofit Marketing MinutesShare the skeleton, protect the soul. Colleen explains how Strategic alliances can help nonprofits reduce redundant costs without losing their identity. Collaboration without consolidation! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2026-02-1303 min
Nonprofit Marketing MinutesThe Marriage of Missions | Nonprofit Marketing MinutesWhat if the biggest threat to your nonprofit… is the nonprofit down the street? Two leaders. One funder. The same community. That's the moment the word merger stops feeling theoretical and starts feeling necessary. Colleen breaks down the real, unfiltered truth about nonprofit mergers: the brand tension, the leadership reality, the culture clashes and the upside most people don't talk about. Because when two quiet voices become one clear, confident megaphone, the impact can finally match the mission. Are you a Nonprofit, or just interested in finding out more about us? Check out ou...
2026-02-1003 min
Nonprofit Marketing MinutesThe Power of Radical Collaboration | Nonprofit Marketing MinutesWhat if competing is actually holding nonprofits back? In this week's Nonprofit Marketing Minutes, Colleen talks about the power of radical collaboration and why shared services, joint asks, and real partnerships are key to long term resilience. If you care about sustainability and impact, this is a must listen because resilience is not a solo sport! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2026-01-3002 min
Nonprofit Marketing MinutesLeading without Burning Out | Nonprofit Marketing Minutes Burnout is not a badge of honor, it is a leadership risk. Colleen shares what sustainable leadership really looks like, and why protecting your people protects your mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2026-01-2302 min
Nonprofit Marketing MinutesThe Human-Centric Tech Pivot | Nonprofit Marketing MinutesAI doesn't have to mean more complexity! In this week's Nonprofit Marketing Minutes, Colleen reframes AI as administrative independence using technology to give staff time back, reduce burnout, and keep humanity at the center of the work. Tech should be the wind at your back, not the anchor at your feet. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2026-01-1602 min
Nonprofit Marketing MinutesBeyond the Grant- Diversifying for StabilityWhat happens if your largest funder doesn't renew? Colleen kicks off a new series on nonprofit resilience and why diversifying revenue matters now more than ever. Funding stability is a leadership and marketing issue. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2026-01-1202 min
Nonprofit Marketing MinutesA Ten Point Plan for Success in the New Year | Nonprofit Marketing MinutesYour nonprofit's new year strategy starts here! In this episode of Nonprofit Marketing Minutes, Colleen shares a clear ten point plan to help nonprofits move past vanity metrics and build a measurable, high impact marketing strategy. From SMART goals and clean data to storytelling and donor engagement, this is your roadmap for a stronger year ahead. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-12-1904 min
Nonprofit Marketing MinutesSelf-Care for Social Media Professionals | Nonprofit Marketing MinutesThe holiday season can be a lot for nonprofit social media managers. In this episode, Colleen shares quick tips to set boundaries, protect your energy, and avoid burnout during the year end rush. Remember… you're not a machine. Take care of you too. ❤️ Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-12-1304 min
Nonprofit Marketing MinutesTackling Social Media Fatigue | Nonprofit Marketing MinutesSocial media fatigue is real! Colleen shares three ways to keep your content human and engaging so your audience stays connected. Listen now for some quick ideas! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-12-0603 min
Nonprofit Marketing MinutesThe Corporate Tax Credit Advantage | Nonprofit Marketing MinutesWhat if corporations could lower their tax bill while making a direct impact in the community? In this week's Marketing Minutes, Colleen explains the power of state tax credit programs and how nonprofits can help their partners put those dollars to work with purpose. It's a smarter way to give, and a bigger impact for the mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-11-2203 min
Nonprofit Marketing MinutesFacebook Fundraisers for Nonprofits | Nonprofit Marketing MinutesEver wonder how to make Facebook fundraisers actually work? 👀 Colleen shares three simple ways to turn a quick fundraiser into long-term donor support in this week's Nonprofit Marketing Minutes. Watch now to learn how to transform Facebook from a casual scroll into a fundraising engine for your mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-11-1403 min
Nonprofit Marketing MinutesActivating Advisory Leaders as Fundraisers | Nonprofit Marketing Minutes Advisory boards bring wisdom, experience, and connections, but are you using them to their full potential? Colleen shares simple, low pressure ways to turn advisory boards into active fundraising allies. From hosting friend raisers to making warm introductions, these strategies help replace pressure with purpose. Listen now to learn how to empower your board to fundraise you! Check out our website: https://wearemarketingforgood.com/
2025-11-0702 min
Nonprofit Marketing MinutesGiving Tuesday Marketing Playbook | Nonprofit Marketing MinutesYour social feeds are about to get crowded. 👀 Colleen's breaking down 3 proven ways to make your nonprofit stand out on Giving Tuesday, from matching gifts to real-time social momentum. Listen to learn how to turn attention into action. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-10-3103 min
Nonprofit Marketing MinutesEngaging an Agency of Record | Nonprofit Marketing MinutesIn this week's episode, Colleen breaks down what it really means to have an agency of record and how that partnership can transform your organization's marketing efforts. From defining roles between your internal team and your agency to ensuring collaboration, consistency, and expert execution, this is the foundation for a strong, long-term marketing partnership. 💡 Whether you're a nonprofit leader or part of a communications team, this one's for you! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-10-2404 min
Nonprofit Marketing MinutesManaging an Effective RFP Process | Nonprofit Marketing Minutes Ever feel like the RFP process can be frustrating for both sides? In this week's Nonprofit Marketing Minutes, Colleen shares how to make it smoother, more transparent, and relationship-driven. Listen to learn how to attract stronger, more strategic bids! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-10-1703 min
Nonprofit Marketing MinutesWhen to Issue an RFP | Nonprofit Marketing MinutesNot every project needs an RFP. Colleen shares when it makes sense and when it does not. Watch Part 1 now, and stay tuned for Part 2 on how to issue an effective RFP! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-10-1006 min
Nonprofit Marketing MinutesAI + Human Voices in Nonprofit Marketing AI is everywhere right now, but what does it mean for nonprofit marketing? In this episode, AI + Human Voice in Nonprofit Marketing, Colleen breaks down: • How AI tools can save small teams hours of work • Where human voices are still essential for building trust • The magic formula: AI saves you time, humans earn you trust Watch the full video to see how your nonprofit can strike the right balance and amplify both efficiency and authenticity. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-10-0302 min
Nonprofit Marketing MinutesCreative Bravery & Outbound Engagement"Perfect" posts don't create connection. Real ones do. On this episode of Nonprofit Marketing Minutes, Colleen Kendrick shares why creative bravery and outbound engagement are the keys to standing out. 👉 Creative bravery: show up human, not polished. 👉 Outbound engagement: take the first step to comment, connect, and amplify. The magic happens when you pair the two — authentic content + authentic interaction. 🎥 Watch now and take Colleen's challenge: post something real, then spend 15 minutes engaging with your community this week. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-09-2602 min
Nonprofit Marketing MinutesShort Form Video Reigns SupremeShort-form video isn't a trend — it's the reigning champion of social media! From TikTok and Reels to YouTube Shorts, bite-sized clips consistently deliver higher engagement, more reach, and stronger connections than static posts. The best part? Nonprofits don't need a big budget, just a clear message and a smartphone. 🎙️ In this episode of Nonprofit Marketing Minutes, Colleen shares why short-form video still dominates and how small teams can use it to educate, inspire, and grow their communities. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearema...
2025-09-1902 min
Nonprofit Marketing MinutesMaximizing the Value of Email Marketing EP3: Measuring Success & Scaling your StrategyWant your emails to make a bigger impact? In this Nonprofit Marketing Minutes episode, Colleen shares how to track the right metrics, re-engage subscribers, and use automation to stay connected with your audience! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-09-1202 min
Nonprofit Marketing MinutesMaximizing the Value of Email Marketing: Crafting Emails that Get Opened and Read Your subject line is the front door to your email. Will people want to open it? Colleen shares how to craft emails people actually open, read, and take action on: Lead with strong subject lines Design for scanning with short paragraphs + bullet points Use 1 clear call-to-action that stands out Always preview on mobile before sending Want your emails to work harder for your mission? Start here. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-09-0802 min
Nonprofit Marketing MinutesMaximizing the Value of Email Marketing EP1: Building a Strong Foundation - Lists, Segments and Goals Your email list is one of the most valuable marketing assets your nonprofit has, but only if you're using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged. Listen now, and stay tuned for the next episode where Colleen dives into crafting emails that get opened and read. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-08-2903 min
Nonprofit Marketing MinutesSetting your Nonprofit's Marketing Team up for Success EP2: Marketing Structures Is your nonprofit's marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals. Start with strategy. Structure for impact. Protect your people. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-08-1505 min
Nonprofit Marketing MinutesSetting your Nonprofit's Marketing Team up for Success EP1: How to Prevent BurnoutNonprofit marketers are often expected to do it all—marketing, grants, events, development, and more. In this video, Colleen explains why that is a problem and how to fix it. Burnout is not a badge of honor. It is a sign your structure needs attention. Rethink marketing as a strategic growth driver Push for smart staffing and support Build a team that thrives, not just survives Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-08-0104 min
Nonprofit Marketing MinutesMarketing on a Mission EP4: Your Team as your Marketing Department In this final episode of our Marketing on a Mission series, Colleen reveals one of your nonprofit's most powerful (and often untapped) marketing tools—your people. Your staff, board, and volunteers already believe in your mission. With the right tools, they can help share it too. Learn how to: Provide simple talking points Share ready-to-post content Recognize and celebrate participation Watch now to turn your team into a mission-driven marketing force. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-07-2501 min
Nonprofit Marketing MinutesMarketing on a Mission EP3: Borrowed InfluenceNo ad budget? No problem! In this episode of our mini series for nonprofit professionals, Colleen shares how to amplify your mission using borrowed influence; a smart and free strategy that gets you visibility without paying for ads. You don't need a big megaphone, you just need allies with loud voices. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-07-1802 min
Nonprofit Marketing MinutesMarketing on a Mission EP2: No-Cost, High-Impact Tools We know you're wearing a dozen hats already so let's make marketing easier, not harder. In this next episode of our Marketing on a Mission series, Colleen shares some of the best free (or almost free) tools every nonprofit team should know about. Whether you're designing, emailing, planning, or promoting, these tools can help you get organized and make a bigger impact, without spending a dime. Small team? Limited budget? You've got options. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-07-1102 min
Nonprofit Marketing MinutesMarketing on a Mission EP1: Make a Marketing Strategy in a Day We're starting a new series for nonprofit teams looking to make a big impact on a small budget because let's be real, most of us don't have time for a 40-page marketing plan. In this first episode, Colleen shares how to build a clear, actionable strategy in just one day using four simple questions. It's a practical way to get organized, stay focused, and make your message count, without the overwhelm. Don't wait until things are perfect. Just take the first step. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wea...
2025-06-2701 min
Justin Kendrick: The Devoted Life PodcastJustin Kendrick: The Devoted Life Podcast Episode 18: Relationship CommunicationIn this episode, Justin and Chrisy Kendrick sit with Tim and Colleen Lucas from Liquid Church to talk about strategies for good communication in marriage. Buckle up!Justin Kendrick is the Lead Pastor of Vox Church, which he founded in 2011 with a group of friends on the doorstep of Yale University. Since then, the church has grown to multiple locations across New England with the dream of seeing the least-churched region of the U.S. become the most spiritually vibrant place on earth. Justin is the author of the USA Today bestseller How to Quiet a Hurricane...
2025-06-2636 min
Nonprofit Marketing MinutesShould "I" start a nonprofit? "Should I start my own nonprofit?" It's a common question with no one-size-fits-all answer. In this episode, Colleen shares when it makes sense to launch your own and when partnering or exploring other options might be the better move. "Starting a nonprofit can be powerful but sometimes, collaboration makes a bigger impact." Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-06-2003 min
Nonprofit Marketing MinutesCongratulations! You started a Nonprofit (Full Series) You started a nonprofit—now what? In this 3-part series, Colleen Kendrick and Melissa Vola from Nonprofit Partners break down the essential steps every new nonprofit should take to build a strong foundation. From securing your 501(c)(3) status and setting up accounting systems, to forming a reliable board and choosing the right donor and project management tools—we're here to help you get it right from day one. Follow along as we guide you through setting your nonprofit up for long-term success! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemar...
2025-06-1605 min
Nonprofit Marketing MinutesCongratulations! You started a Nonprofit (part 3) In Episode 3 of our short series, Melissa and Colleen break down the essential internal systems every new nonprofit needs—donor databases, project management tools, volunteer policies, and more. Whether you're navigating CRMs or wondering how to manage staff and volunteers, this quick video gives you the foundation to stay organized, compliant, and mission-focused. Next up: How to operationalize your marketing strategy. Stay tuned! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-06-0602 min
Nonprofit Marketing MinutesCongratulations! You started a Nonprofit (part 2) In Episode 2, Colleen and Melissa dive into a critical early step—building your board and leadership team. From balancing passion with skill sets to setting clear expectations and governance policies, this segment covers the essentials to help your nonprofit start strong. Listen now and stay tuned for the next episode, where we explore how to set up systems for success. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-05-3001 min
Nonprofit Marketing MinutesCongratulations! You started a Nonprofit (part 1) Congrats—you started a nonprofit! But before you dive into your mission, make sure your foundation is solid. In this first episode of our quick-hit series, Colleen Kendrick and Melissa Vola walk through the essential legal and financial steps to set your organization up for long-term success. -EIN & incorporation -501(c)(3) tax-exempt status -Banking, accounting, and budgeting essentials Because just filing paperwork isn't enough—you need the right infrastructure to earn trust, stay compliant, and grow your impact. Watch now and stay tuned for Ep. 2 where we talk all things board and leadership setup. Are you a Nonprofit, or just intere...
2025-05-2302 min
Nonprofit Marketing MinutesCommunicating About Funding Loss & Program ClosureCommunicating tough news is never easy—but it can be done with clarity, compassion, and impact. In this new #NonprofitMarketingMinutes segment, Colleen shares how to navigate the difficult task of announcing a program closure due to funding loss. From offering context to guiding next steps, she breaks down what to say—and how to say it—to protect trust and support your community through change. Listen now and feel more confident leading through transitions. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-05-1602 min
Nonprofit Marketing Minutes60 Days on Donor StewardshipWhat if the next 60 days could change the way your donors feel about giving? Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it's time to double down on donor relationships. Grab the printable resource to keep on hand at wearemarketingforgood.com. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-05-0906 min
Nonprofit Marketing MinutesFacing Modern Funding Challenges Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on. In this week's segment, Colleen breaks down what's happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -Align with donor values -Double down on strategic partnerships -Prepare for stricter grant expectations The funding pool is shrinking. The organizations that tell their story best will rise to the top. Listen now to hear how your marketing strategy can help you make it thro...
2025-05-0205 min
Entrepreneurship At RowanS5 Episode 2: Colleen Kendrick, CEO of Nonprofit PartnersHost Madison Miller welcomes Colleen Kendrick, CEO of Nonprofit Partners, to the show. She explores her career path and offers words of wisdom to students. Besides her work with Nonprofit Partners, Kendrick devotes time to creative ventures - hosting the Mom Shuffle Podcast. Also, Kendrick shares her experiences as an adjunct instructor at Rowan University.
2025-04-3029 min
Nonprofit Marketing MinutesOptimizing your Social MediaAre you asking for too much—or maybe not enough—on social media? In just one minute, Colleen shares how to optimize your nonprofit's content strategy using the 80/20 rule, smart hashtag tips, and the golden rule of engagement: no posting and ghosting 👻 Watch for a quick refresh on how to make your content scrollable, skimmable, and truly strategic.
2025-04-2501 min
Nonprofit Marketing MinutesA Compelling Call to ActionA great story means nothing without a clear call to action. In this quick clip, Colleen shares how to move your audience from interest to action—by making your message urgent, impactful, and impossible to miss. Whether you're asking for donations or recruiting volunteers, it's all about how you ask. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-04-1801 min
Nonprofit Marketing MinutesPromoting your Town's Small BusinessesSmall businesses are the heart of every community—and too many are closing their doors. In this quick video, Colleen shares smart, actionable ways towns, chambers, and business associations can boost foot traffic, build loyalty, and support local entrepreneurs through creative marketing. Support local entrepreneurs by leveraging free and low-cost marketing tactics. From punch cards and shop-local spotlights to digital maps and geo-targeted ads, there's something here for every town to try. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-04-1806 min
Nonprofit Marketing MinutesThe Language of Storytelling Storytelling isn't just a buzzword—it's the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it's all about crafting a story that inspires action and builds lasting support. Ready to tell stories that make a difference? Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-04-1102 min
Nonprofit Marketing MinutesHow to Integrate a Consultant Successfully In this quick Marketing Minutes episode, Colleen shares how to set your consultant up for success—and how to avoid some common mistakes nonprofits make when bringing one in. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-04-0407 min
Nonprofit Marketing MinutesCrafting a Compelling Grant NarrativeIn today's evolving funding landscape, nonprofits must sharpen their grant narratives to stand out. A strong narrative isn't just about what you do—it's about why it matters and how funders can create a measurable impact through their support. Colleen breaks down how to craft a clear, compelling, and data-driven story that aligns with funders' priorities, builds emotional connections, and strengthens your proposals. Listen now and start securing the funding your nonprofit needs! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-03-1404 min
Nonprofit Marketing MinutesNavigating Marketing while DownsizingDownsizing doesn't mean disappearing! When budgets tighten and teams shrink, prioritizing the right marketing efforts is key. In this episode, Colleen shares smart strategies to help nonprofits stay visible, engaged, and effective—even with fewer resources. 💡 From leveraging high-ROI tactics to maximizing partnerships, this is a must-listen for any organization navigating change. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-02-2105 min
Nonprofit Marketing MinutesMaintaining Financial Stability for your Nonprofit in the New YearStart 2025 off strong with these expert insights from Colleen on keeping your nonprofit financially stable. From strategic planning to maximizing resources, this is advice you won't want to miss! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
2025-02-0702 min
Nonprofit Marketing MinutesSetting Goals for Email MarketingWant to know the secrets of a successful email campaign? Colleen explores the crucial process of setting and measuring goals for your email marketing campaigns. Whether you aim to increase donations, boost donor retention, expand your subscriber base, or drive event attendance, Colleen breaks down how to align these goals with your nonprofit's mission and measure progress effectively. Hear tips on leveraging email to raise awareness, promote advocacy, and build stronger relationships with your supporters.
2024-09-1204 min
Nonprofit Marketing MinutesGetting started with Email Marketing Are you ready to start email marketing for your organization? Now is the perfect time! Colleen explores the essentials of launching your email marketing strategy. Listen now to learn how to effectively reach and engage your supporters. Your email list is a powerful tool—make the most of it!
2024-09-0506 min
Nonprofit Marketing MinutesWhen should we give up on a Social Media channel? Deciding to step away from a social media platform is tough, but sometimes necessary. In our upcoming video, Colleen shares key indicators that signal it might be time to reassess your social media presence. Discover how to align your efforts with organizational goals, evaluate audience activity, assess resources versus returns, manage your brand image, and navigate platform performance. Learn how to make strategic decisions that maximize your impact!
2024-08-2904 min
The Boss Mom PodcastMarketing Trends Are Overwhelming...This Will Make It Easier w/ Dr. Colleen KendrickMarketing used to be all about newspaper ads and radio spots, now it's all about digital platforms, social media and AI. If you're trying to grow your business, navigating these changes can be tricky, especially if you've been in the marketing game for a long time. Because of how rapidly marketing is evolving, staying on top of all the changes can be overwhelming. How do you find the right strategy for your business with so many platforms and tools to grapple with? How do you decide which tools and platforms are wo...
2024-07-2538 min
Nonprofit Marketing MinutesHow is Marketing Related to Grant Writing?In this episode, Colleen talks about leveraging marketing strategies to enhance grant writing and fundraising efforts. Listen in to see if you will discover pathways to secure funding and bolster your organization's impact!
2024-05-2103 min
Nonprofit Marketing MinutesHow should Marketing Leaders Engage with Board Members?Ready to unlock the secrets of effective board engagement in nonprofit marketing? Join Colleen as she dives into how marketing leaders should collaborate with board members to maximize impact and align strategies with organizational goals. Discover the power of open communication, strategic collaboration, and leveraging expertise to make your marketing efforts shine. Tune in for valuable insights on navigating challenges, seizing opportunities, and building strong partnerships for success.
2024-05-0205 min
Nonprofit Marketing MinutesHow to Build Meaningful StoriesUnlock the secrets of impactful storytelling for nonprofits in our latest episode! Colleen ia diving into crafting narratives that engage your audience and amplify your brand's impact. 🔍 Key Takeaways: 1️⃣ Introduction: Set the stage with a compelling hook. 2️⃣ Characters & Setting: Bring your story to life with relatable characters and vivid settings. 3️⃣ Inciting Incident: Explore the event that sparks action and drives your narrative forward. 4️⃣ Plot Development: Build tension and navigate challenges with a focused plot. 5️⃣ Climax & Resolution: Reach the turning point and showcase the positive impact of your mission. 6️⃣ Point of View & Tone: Choose the perspective and mood...
2024-04-2604 min
The Mom ShuffleTeasin' a New Season w/Colleen Kendrick & Melissa VolaWhat kind of content are we working on for Season 3? Listen in and find out!
2023-08-1814 min
Compassionate ClimbEpisode 2: Colleen Kendrick is doing good work with good peopleMeet Colleen Kendrick who is the owner of Kendrick Company, a marketing and communications consulting firm, and also teaches marketing at the college of business at Rowan University. She originally went to college for journalism but after realizing she was too extroverted for that career she decided to leverage these skills and pivoted into marketing. Her mission has always been to do good work with good people and that has remained consistent throughout. She discusses the challenges she has experienced with scaling and her efforts to surround herself with a trusted team. She also describes the filters she uses...
2023-02-2429 min
UNITED State of Women132 - Transformative Power of Communication with Colleen KendrickWords have power. Colleen Kendrick joins Julie Deem to share the science of communication and how it can transform your life.
Colleen Kendrick, DBA, FACHE, has more than 20 years of experience crafting and implementing strategies in marketing, management, and communications with healthcare organizations, some of the nation’s largest nonprofits, and for-profit corporations large and small. An experienced entrepreneur in her own right, Colleen understands both the challenges of limited resources and big dreams, and the needs of a large business with many divisions, partners and budgets. Delicately balancing consulting and education, Colleen attributes her success to bu...
2022-08-0320 min
The Mom ShuffleA Healthy Foundation w/Dr. Noha Polack of Progressive PediatricsAfter working as an employed physician early in her career, Dr. Noha Polack launched her own medical practice in 1999. Since then, she and her team at Progressive Pediatrics have been caring for pediatric patients and their families. Today, they have two offices, in Union City and Bayonne, NJ, where Dr. Polack aims to set a healthy foundation for patients to build a lifetime of wellness. We are talking about her passion for working with teens and pre-teens navigating challenging physical, emotional, and social issues like weight, and acknowledging that pediatrics is truly a team sport that involves partnering with families...
2022-04-2733 min
The Mom ShuffleMore Than Graphics w/Danielle Meadows-Stinnett of Octane Design StudiosIn 2009, Danielle Meadows-Stinnett launched her business from a 500 sq. ft. apartment with a toddler and a baby on the way. Since then, Octane Design Studios in Lexington, Kentucky has worked on more than 100 brands and Danielle has become a force in both marketing and community connection. Her popular podcast and frequent hashtag, #MoreThanGraphics has become an operating principle in both her life and business, and her advocacy for leveraging education to meet people where they are and empower them with the tools to take on DIY marketing broadens access for everyone. We're talking about how she's doing it all...
2022-04-2024 min
The Mom ShuffleFrom Research to Retailing w/Suzanne Price of Sprout San FranciscoSeeking industry experience and saying yes to new opportunities led Suzanne Price to a corporate role researching the toxic chemicals used in consumer products. When her social circle started moving into a new season of life, Suzanne saw an opportunity to leverage her industry knowledge for the greater good and decided to open Sprout San Francisco, a boutique that specializes in baby products that are natural, organic, and free from toxins. Today, Suzanne and her team research every offering so you can be assured that the products being sourced and sold will help you build a healthier home. With...
2022-04-1339 min
The Mom ShuffleTrue Stories w/Christina Crews of PPRAWith a dream of becoming Lois Lane, Christina Crews set off to study journalism before accepting her first press role in her hometown of Philadelphia, Pennsylvania. From her early days working the beat, to decades building a book of go-to sources and schedulers, and a corporate communications pivot that left her navigating challenging content with broad community impact, millions of people have had the chance to hear the stories Christina has crafted. Today she volunteers her expertise as the VP of External Affairs for the Philadelphia Public Relations Association alongside her professional role in the city she loves.
2022-04-0639 min
The Mom ShuffleCrafting Culture w/Michelle Donohue of HMEAFrom handling key functions involving pay and benefits, to bringing the fun, and crafting the culture of an organization, experts like Michelle Donohue, Senior Vice President of Human Resources and Administrative Operations at HMEA, have an opportunity to make an impact on every employee. As we move towards a post-pandemic world and navigate new work models and changing colleague values, how does it all come together both professionally and personally?
2022-03-3024 min
The Mom ShuffleFranchising & Family w/Kamille McCollum of BODYBAR PilatesKamille McCollum has always been invested in meeting people where they are and helping push them to be the best version of themselves. From her background in social work, to her eye for opportunity and desire to turn her passion for fitness into her career, Kamille went all-in on her family's first BODYBAR Pilates franchise in Fort Worth, TX with a newborn, toddler, and teen! Since then, she and her husband, Matt have opened two more locations of their own and have taken over the franchising organization to help others build businesses with BODYBAR. Listen in to hear how she's...
2022-03-2328 min
The Mom ShuffleMentorship & Meaning w/Merridith Crowe of Big Brothers Big Sisters of the LowcountryMerridith Crowe of Big Brothers Big Sisters of the Lowcountry in North Charleston, SC joins us to talk about the power of mentoring and so much more. From finding her purpose in serving others, connecting community, advocating for social justice, and holding space for the things and people that are important, Merridith is an ambitious single mom bringing her personal mission statement to life.
2022-03-1639 min
The Mom ShuffleSpecial Deep Dive: Building an Authority Brand w/Steph Weber of The Weber Co.What exactly is an authority brand? What does one look like? And how can you leverage your own brand as you scale your business? Steph Weber of The Weber Co. joins us on this special deep dive episode of the podcast to break it all down on how you can build your brand up!
2022-03-1140 min
The Mom ShuffleFor Farm and Family w/ Rebecca Williamson of Cambre House & FarmWhen Rebecca Williamson suffered two devastating losses back-to-back, she made a move to preserve a property that had been meaningful to those she lost. Buying the historic Cambre House & Farm gave Rebecca the opportunity to honor her family legacy and to invite the community to engage with the house and grounds in new ways. Today, a combination of private events and an eclectic mix of public craft shows, ghost tours, and more invite others to make the Cambre House & Farm part of their story too.
2022-03-0926 min
The Mom ShuffleEverybody Can Dance w/Kim Smith of A Chance to DanceKim Smith of A Chance to Dance believes that "shifting perspective doesn't always require you to use words to tell the most beautiful stories", and we couldn't agree more! Kim is leveraging the power of dance, in Charlotte and beyond, to build programs that break down barriers to allow everyone an opportunity to express themselves and share their artistic gifts. From the foundation she launched to pay forward a gift given to her daughter, to identifying the need for dance programs that welcomed students of all special talents, Kim continues to be a force for good.
2022-03-0228 min
The Mom ShuffleTelling the Tales w/Amy Kehs of Kehs CommunicationsFrom her time as a college student trying to select a major, to working in communications and public relations for huge organizations like the Smithsonian, to launching her own firm, Amy Kehs of Kehs Communications is telling the tales. We're talking about how she builds the brand love and balances it all with an active family life.
2022-02-2339 min
The Mom ShuffleMaking Moves w/Jessica Milkes-BennerotteFrom working in property management to launching her own real estate business in Plymouth, Minnesota, and investing in properties of her own, Jessica Milkes-Bennerotte has proven herself a force, but she is far from finished. She's talking about her big, bold goals and what she has gained by building a business. We also dive into what we all need to know about this wild housing market, how she leverages her Airbnb to gain quality family time, and how she makes it all work as a wife and mom of busy teen and pre-teen boys.
2022-02-1628 min
The Mom ShuffleSpecial Deep Dive: Navigating Awkward or Difficult Conversations w/Julie CrenshawIn this special bonus episode, we take a deep dive into the world of conversation with Dr. Julie Crenshaw of YourConversationExpert.com. If you need support navigating awkward or difficult conversations, this episode is for you!
2022-02-1157 min
The Mom ShufflePurpose, Passion & Tasty Persistence in a Pandemic w/Megan WagnerWith some on-the-job training and guidance from a few key mentors, Megan Wagner was built to be a pastry chef. When a life-changing opportunity arose as the result of a friend's illness, Megan's purpose gained new direction and led her to pursue entrepreneurship. Running on passion and the excitement of those early days of building a new operation, she was striding into a sweet spot until the pandemic changed it all. This week, we visit Dream Maker Bakers in Killington, Vermont, Megan's bakery and cafe where she and her team churn out delicious daily treats, incredible cakes, and dessert buffets...
2022-02-0945 min
The Mom ShuffleLeading with Heart w/Valerie Hillow Gates of the American Heart AssociationWe're off to join the executive ranks today as we visit with Valerie Hillow Gates, Executive Director of the American Heart Association for the Greater Cleveland Region. Valerie tells us about the important work her team is doing and how the nearly 100-year-old organization is making inroads in addressing health equity. She shares her personal passion for the mission of the AHA and the story of her journey with the organization from a new college grad to a seasoned leader. She offers an insightful take on pandemic-era response and company culture and shares some guidance for those seeking jobs...
2022-02-0238 min
The Mom ShuffleBuilding This Business is a Family Affair w/Farrah Haidar & Hala Assine of Seven Sisters SconesFor sisters Farrah Haidar and Hala Yassine, building a family business comes with clear parameters that keep both the business and their sibling relationship at their best. From their cafe in Johns Creek, Georgia, these savvy sisters whip up sweet, savory, and seasonal treats to ship from Seven Sisters Scones. We're unpacking the journey from testing the product concept to persisting through the pandemic, and discussing how they engage the rest of the family, seven sisters and beyond!
2022-01-2646 min
The Mom ShuffleWhen Education Alone is Not Enough w/ Judith Yáñez of RootED Northwest ArkansasWe are off to Springdale, Arkansas where Judith Yáñez is elevating parent power at her nonprofit organization, RootED Northwest Arkansas. Aiming to raise every parent's voice in their child's education, RootED draws on Judith's lived experience and honors her family legacy by walking alongside families navigating vulnerability and advocating for the best for their students. She'll get you thinking about what it takes to maximize the potential of your student as we discuss the complexities of education.
2022-01-1835 min
The Mom ShuffleOvercoming Trauma & Building Resilience w/ Marisol Solarte-Erlacher of Marisol Solarte-Erlacher & AssociatesWe venture to Denver, Colorado to speak with Marisol Solarte-Erlacher of Marisol Solarte-Erlacher & Associates about overcoming trauma and building resilience. We're talking about everything from the challenges and misconceptions surrounding high-achievers to how we can address trauma and work to build resilience. We learn about EMDR, a therapy we are hearing much more about in the last few years, and consider some of the challenges the industry is facing in increasing access to culturally-competent care.
2022-01-1043 min
The Mom ShuffleThe Dietician's Dish on Managing Mealtime w/Heather Campbell of Glory NutritionWe kickoff Season 2 of the podcast by venturing to North Pole, Alaska to visit with Heather Campbell of Glory Nutrition on the first stop our 50 States of Shuffle! We're talking about managing family mealtime and kicking frustration to the curb. Heather also educates us about the current challenges with food insecurity facing military families and how those can be exacerbated by their unique circumstances.
2022-01-0537 min
The Mom ShuffleAshley DeLuca of Ashley K DeLuca ConsultingFrom hobby writer to self-taught email marketing expert, Ashley DeLuca of Ashley K DeLuca Consulting joins up for Episode 22 of the podcast. We are talking about leverage our natural talents, relentlessly pursuing knowledge - shout out to our local libraries! - and building authentic and engaging customer relationships using a medium where business owners don't have to constantly battle the algorithm. We're going to get you thinking about the way you're working your email strategy.
2021-12-0130 min
The Mom ShuffleBecky WarrinerBecky Warriner of The Alchemy Salon joins us on Episode 21 of the podcast to talk about her years of experience working in the salon industry and what it has been like to make the leap and venture out on her own. We’re talking about putting in the work, paying your dues, committing to ongoing training, navigating the challenges of being the boss, and her vision for an abundant future.
2021-11-2423 min
The Mom ShuffleJessica Gershman, The Zen MommyWe’re excited to take a breather with Jessica Gershman, The Zen Mommy! Jess is sharing how focusing on her breath, utilizing momentary pause, and incorporating different forms of self-care has helped her overcome big trauma and everyday challenges. This isn’t a snap your fingers and you magically manage self-care discussion, this is about finding the tools that help you, and putting in the work while you navigate the world and your own inner critic. Now take a deep breathe, and come along for a little relaxation and a lot of insight…
2021-11-1743 min
The Mom ShuffleMaria Ramos of Innovative MeetingsWhen the pandemic hit, the meeting industry was one that screeched to a halt. Maria Ramos, founder of Innovative Meetings joins us on Episode 19 of the podcast to talk about the initial signs that something big was about to change, how quickly her clients felt the impacts, and what it looked like inside the plan for a massive pivot. We also chat about how she navigated the biggest challenges of her professional career while caring for herself and her family, and how she couldn’t wait to get back to banquet chicken and mediocre coffee!
2021-11-0934 min
The Mom ShuffleKimberly Pangaro of Atomic MommyShe’s “atomically authentic” and telling it like it is on Episode 18 of the podcast! Kimberly Pangaro, better know as Atomic Mommy, joins us to talk about her professional and personal journey, including her recovery from COVID-19 and resulting recommitment to her passion for writing. We also chat about how she built an engaged community of moms online who love that she tells it like it is.
2021-11-0330 min
The Mom ShuffleAlexis Ofchinick of Amici Mullica HillOn Episode 17, Alexis Ofchinick of Amici Mullica Hill tells us how she is making - or baking - the world a sweeter place! We talk about having the confidence in yourself to stop playing small, betting on and building your team, and pursing your dreams and giving back in the midst of personal challenges and community crisis.
2021-10-2631 min
The Mom ShuffleKristine Bennett of The Pet Care ProsDid you get a pandemic puppy? Have a dog who got used to you working from home only to suffer separation anxiety as you ease back to the office? We’re grabbing tips and talking about building a business that cares for our furry, four-legged family members on Episode 16 of the podcast with Kristine Bennett of The Pet Care Pros.
2021-10-2021 min
The Mom ShuffleCorinne Boudreau of Online Legal EssentialsWe venture across our northern border for Episode 15 to speak with Canadian founder, Corinne Boudreau of Online Legal Essentials. Corinne’s journey is a tale of working to serve others, saying yes to new opportunities, remaining steadfast to her needs and those of her family, and ultimately ending up where it seemed she was always destined to be. She also offers up some great advice, with a side of rock and roll and a healthy dose of hockey!
2021-10-1331 min
The Mom ShuffleMarjorie Jones of Marjorie Jones PhotographyOn Episode 14 of the podcast, Marjorie Jones of Marjorie Jones Photography joins us to talk about turning a hobby into a business, managing six schedules under one roof, and continuing to invest in building your skills. We also cover the advice she’d share with anyone considering starting their own skill-based business, and we snag some tips on coordinating for the best family photo outfits!
2021-10-0623 min
The Mom ShuffleKelly Wittman of Witt and CompanyWhat exactly is the psychology of color? When should we start crafting our brand personality? How do we know when is a rebrand is in order? Branding expert, Kelly Wittman of Witt and Company joins us on Episode 13 of the podcast to talk about building a brand that reflects you and your business. We also chat about how Kelly followed the breadcrumbs to build her business and how navigating The Mom Shuffle after welcoming her first little one this year impacted her approach to client work and project management.
2021-09-2927 min
The Mom ShuffleOlivia Pelts of Sunshine City CounselingSooo much to unpack in episode 12 with Olivia Pelts of Sunshine City Counseling! We’re talking about the progress we are making in normalizing caring for our mental health, and the distance we still have to go. We also discuss the impacts of the last 18 months of pandemic life, the importance of processing our vulnerability before sharing it, and how we can work on leveling up to achieve of best selves. Of course we dig into mom life too, and talk about how Olivia built her practice, ramped it up to scale, and expanded to a new market all whil...
2021-09-2236 min
The Mom ShuffleObi Ikeme of Ikeme LawThis week, we are thrilled to be joined by Obi Ikeme of Ikeme Law. Obi is a Texas-based trademark and immigration attorney focused on protecting the legacies of businesses and families. We’re talking about when to protect the intellectual property in our business, as well as what as the risks and rewards are. We also discuss trying to maintain healthy boundaries and navigate self-care while working in spaces where we are really emotionally invested.
2021-09-1525 min
The Mom ShuffleJess Critchlow of Light Up WorkIn this can’t miss episode with Jess Critchlow of Light Up Work, we’re talking about whether competence = confidence, sorting out the difference between feelings and behaviors, and assessing where imposter syndrome really comes from. Jess also shares tips from her client work and talks about what it is moms are seeking in their careers and social groups. You are sure to see things from a new perspective!
2021-09-0843 min
The Mom ShuffleCatherine Ashton of Giant Squid Group This week, Catherine Ashton of Giant Squid Group joins us to talk about finding a philanthropic home for donor dollars by focusing on core values that match mission and impact. We also gain insight on how she scales an engaged team in her own business by creating space for radical candor.
2021-09-0131 min
The Mom ShuffleJennifer Mary of Everyday StyleAn upbeat and wide-ranging interview today with Jennifer Mary of Everyday Style. We talk about recognizing your greatness to build a business, effectively engaging with your customer base, and putting in the work. We also grab expert tips on fighting “frump slump”, and learning to appreciate our bodies and work with them through all stages of our lives.
2021-08-2542 min
The Mom ShuffleKirsten McGregor of Sagax AssociatesKirsten McGregor of SAGAX Associates, LLC joins Colleen to discuss her years of experience managing disruption and planning for economic recovery and resilience. She shares insights from building her own business, discusses the impacts she has seen so far in relation to COVID-19, and offers advice for building resilience to achieve sustainability for the future.
2021-08-1831 min
The Mom ShuffleDiana Urbanchuk of Risiko AdvisorsIs it possible to leverage years of international industry experience to build a business that meets family needs and offers ongoing intellectual engagement with clients? Diana Urbanchuk of Risiko Advisors tells us how she made it happen.
2021-08-1030 min
The Mom ShuffleMarilyn Hartman of Creations with HartWith a little fate and a lot of faith, Marilyn Hartman of Creations with Hart has built a woodworking business with a meaningful mission.
2021-08-0327 min
The Mom ShuffleMarcie Shoham of Midwest Air Filter, Inc.Mom of 5, ex-military officer, repeat entrepreneur, and B2B queen, Marcie Shoham of Midwest Air Filter talks planning, priorities, and pushing yourself out of your comfort zone.
2021-07-2833 min
The Mom ShuffleSharon Spatucci with Sugarplum StudioSharon Spatucci of Sugarplum Studio joins us for a chat about organic growth, business model evolution, and making artistic, and tasty, treats.
2021-07-2129 min
The Mom ShuffleMeet the Host!A few minutes of introduction and topic exploration with our host, Dr. Colleen Kendrick.
2021-07-1507 min
The Mom ShuffleWelcome to The Mom Shuffle!Dr. Colleen Kendrick introduces you to The Mom Shuffle and talks about what this podcast will cover.
2021-07-1302 min
The Mom ShuffleJaclyn Fisher of Two Little Birds PlanningOrchestrating special events for others is no small feat, but Jaclyn Fisher of Two Little Birds Planning knows just how to put the puzzle together to make it magical and memorable.
2021-07-1329 min
The Mom ShuffleJulie DiBella with DiBella WineryOperating a winery sure sounds like a blast, but we had no idea how much was involved behind-the-scenes. Julie DiBella of DiBella Winery fills us in!
2021-07-1319 min