Shows
For the Record, An AACRAO PodcastWhy You Need VendorsWorking with vendors is a fact of life for registrars and admissions officers. But a lot of us might feel reluctant to engage with vendors at a conference. If that’s you, this episode is a must listen! Vendors are there to support the organization (either AACRAO or your state and regional) as they provide important services to our industry, and they’re there to be seen, get their company name out, and build relationships with people rather than pushing a sale. You can ask them things! You can give direct feedback about products you use! There’s significant value...2024-10-0246 min
The Consultancy EdgeEp. 2 - Building quality networks on LinkedIn with Colleen McKennaIn this insightful episode, we sit down with Colleen McKenna, the founder of Intero Advisory, an international firm specialising in leveraging LinkedIn for business success. Colleen shares her unique perspective on how to effectively use LinkedIn, not as a social media platform, but as a powerful tool for building quality business networks.Colleen offers valuable insights, emphasising that "LinkedIn is business, not social media," and explains why it's crucial to focus on nurturing "centres of influence" rather than building the largest network. She also discusses the importance of steering clear of automation tools and hashtags, believing that...2024-09-2649 min
AI For the C Suite with Chad Harvey™Colleen McKenna | Generative AI Effects Social Media | AI for the C Suite EP 1Colleen McKenna is principal of Intero Advisory, where she serves businesses with their LinkedIn strategy and training. Leveraging AI for over a decade, she has woven in AI based tools to augment how her firm works and also to educate its clients.
Since launching Intero Advisory in 2011, Colleen has been a LinkedIn purist. She believes in an authentic approach to building a strategic presence and a professional network that becomes a referral engine.
Connect with Colleen McKenna on Linkedin: https://www.linkedin.com/in/colleenmckenna/
Find out more...2024-08-1943 min
What'sUpNewp: The PodcastWUN-ON-ONE: A conversation with Newport School Superintendent Colleen Burns JermainNewport School Superintendent Colleen Burns Jermain provided updates on teacher contract negotiations, school construction, and plans for the upcoming academic year during her monthly virtual conversation with What'sUpNewp on July 31.Listen to our conversation above, watch below, and/or read it below.The Latest From What’sUpNewphttps://whatsupnewp.com/2024/07/wun-on-one-a-conversation-with-newport-school-superintendent-colleen-burns-jermain-3/Newport School Superintendent provides updates on teacher negotiations, staffing, Rogers High School construction, and more.https://whatsupnewp.com/2024/07/newport-police-share-traffic-management-plan-for-newport-jazz-festival-weekend/Newport Police Department implements traffic managment plan to enhance Newport Jazz Festival experience.https://whatsupnewp.com/2024/07/nimfest-will-celebrate-jazz-at-king-park-on-august-4/The NIMFest Concert Series will celebrate Jazz on Sunday, August 4, with performances by the Jo...2024-07-3133 min
What'sUpNewp PodcastWUN-ON-ONE: A conversation with Newport School Superintendent Colleen Burns JermainNewport School Superintendent Colleen Burns Jermain provided updates on teacher contract negotiations, school construction, and plans for the upcoming academic year during her monthly virtual conversation with What'sUpNewp on July 31.Listen to our conversation above, watch below, and/or read it below.The Latest From What’sUpNewpWUN-ON-ONE: A conversation with Newport School Superintendent Colleen Burns JermainNewport School Superintendent provides updates on teacher negotiations, staffing, Rogers High School construction, and more.Newport Police share traffic management plan for Newport Jazz Festival weekendNewport Police De...2024-07-3133 min
conduct(her)Grace Jeong & Colleen Hickey #conduct(her)k12Today on conduct(her) McKenna & Kyra interview two exceptional K-12 educators: Grace Jeong and Colleen Hickey. 2024-03-1335 min
The Bootleggers Music Group Radio/TVPaul Live with Colleen McKennaJoin me as I get an update from the very talented Colleen McKenna. Colleen was in the studio and singing a couple LIVE songs as well as giving us updates on her recent move to Nashcille...
You wont want to miss this one at all. and Please share and chec her out on all streaming services.
God Bless - Merry Christmas
Paul - The Bootleggers Music Group
2023-12-2358 min
6 Degrees of Associations: Presented by Big Red M.A LinkedIn Masterclass for Association ProfessionalsColleen McKenna, Principal of lntero Advisory, presents our listeners with a masterclass in using LinkedIn for professional development this week on 6 Degrees of Associations. While plenty of today's conversation is tailored to folks working in associations, this episode is loaded with practical tools and tips for LinkedIn users in any field. Colleen, an esteemed speaker and advisor specializing in LinkedIn branding, sales, and recruitment, shares insights from Intero's acclaimed "It's Business, Not Social™" method. With numerous (and growing) numbers of social media platforms out there, Colleen's focus on LinkedIn stems from a belief that its unique tone, algorithm, and co...2023-08-2344 min
Brian's Run PodElevate Your Running Experience with Colleen McKenna part twoSend us a textEver felt like the first mile of your run is a slog, yet eventually, it leads to moments of clarity and freedom? Join us as we chat with Colleen McKenna, who shares her experiences and insights on finding joy in running and the importance of holding onto it for as long as possible. Listen in as Colleen discusses setting a distance goal, embracing those moments when running feels good, and the sense of freedom running can bring to our lives that isn't always found elsewhere.We also explore the world of...2023-06-2533 min
Being a Mom is HardColleen Donahue: Joy, grief and the ups and downs of parentingIn this episode, you’ll get to know Colleen Donahue, a mom raising four kids – ages 17, 15, 12 and 9 – with her husband Pat. Colleen is currently a preschool director after staying home with her kids for many years. She is also my sister-in-law!Colleen is such a funny and lighthearted person. She shares how she always wanted to be a mom but her first year of motherhood looked nothing like she expected. She also shares how the events of that year still impact how she mothers her kids today.CW/TW: Violence/murder, death, eating disord...2023-02-201h 06
STANDOUT on LinkedInRare Patient VoiceOn this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.
0:53 Introducing Wes and Pam
3:55 Starting Rare Patient Voice
6:41 Using LinkedIn in the beginning
8:30 LinkedIn coaching since 2018
13:06 Being the face and leader of the o...2023-01-3135 min
The Bootleggers Music Group Radio/TVPaul LIVE with Colleen McKennaJoin me as I interview local Cincinnati Artist, Colleen McKenna! Colleen has been singing since the age of 9 and is taking fans by storm. You can listen to some of her tracks on Spotify
Topic: Will include but not limited to, her goals, what she has happening and who knows what we will get in to!
Be sure to tune in Every Mon, Weds, Frid 9-11AM EST using the app which can be downloaded on our website.
Thanks for all your support!
GOD Bless
The Bootleggers Music Group2022-12-201h 12
Path to Profit: Lessons From Growth-Driven Business LeadersEP 31 | LinkedIn Secrets Your Sales Team Should Know AboutEvery business leader knows by now LinkedIn is one of — if not the — most effective social networks for expanding your brand. But how do you know your sales team is taking full advantage of the platform? We asked an expert. This week, Stephen King weighs in with Intero Advisory Founder and CEO, Colleen McKenna. As the leader of LinkedIn branding, sales, and recruiting enablement, Colleen shares her four pronged approach to social selling and on how to make your business stand out through the digital noise. Not only do we tap into Colleen's expertise in navigating LinkedIn, but she shares her...2022-09-3041 minSTANDOUT on LinkedInSales Training & Leadership with Chris McDonellChris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process.
0:00 Intro
1:10 Chris’s background
2:00 Focus of leaders
7:15 Cost of turnover
7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases 12:23 Proactive and reactive recruiting
14:54 Sales professionals
17:02 O.C.D. One...2022-09-1736 minSTANDOUT on LinkedInColleen McKenna + Bryan HoweBryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today.
0:00 Intro
1:10 Bryan Howe’s background
3:08 Latest trends
5:07 Small vs large companies
7:18 Zoom
10:04 Candidate-driven market...2022-08-2731 minSTANDOUT on LinkedInRecruiting with Jim CusickWhat is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession, LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals.
0:00 Intro
1:10 Jim Cusick
3:58 The War for Talent
4:46 LinkedIn for recruiting
6:55 Why it’s important
7:46 Seek guidance
9:12 Outro
Mentioned
...2022-07-3009 min
STANDOUT on LinkedInColleen McKenna + Jonathan OleiskyJonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.
0:00 Introductions
1:12 Jonathan’s background
5:50 Ten years of Kalix
9:05 Social platforms and billboards
17:06 Paid campaigns, authentic
20:10 Invest in market research
22:10 Reputation
...2022-06-1847 min
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women116: Using LinkedIn to grow your business with Colleen McKennaEvery social media platform has its own purpose and personality. Tiktok has video. Instagram has imagery. And then there’s LinkedIn. What is it for and how do you best use it for your business? Is it worth your time and effort?Well, today we’re talking to Colleen McKenna, Principal of Intero Advisory, about how you can use LinkedIn to expand your reach and grow your business.In this episode, you’ll learn:What LinkedIn is and who it is forHow to leverag...2022-05-311h 05STANDOUT on LinkedInColleen McKenna + Ann BeegleAnn Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program. Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses.
0:00 Introductions
2:19 Ann’s background
5:44 Georgetown Leadership Coaching Program
7:46 Working Genius & The Table Group
10:46 20% Personality 80% Productivity
13:58 The 6 working geniuses, WIDGET
18:52 Why it’s important
21...2022-05-2134 minSTANDOUT on LinkedInColleen McKenna + Des McCabeDes McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to publish a book since sharing knowledge and skills for free is an important part of establishing a trustworthy reputation. The two also discuss LinkedIn content, personal and professional development, and the significance of kindness in business.
0:00 Introduction
2:20 Des’s background
5:30 Defining eq...2022-05-1452 minSTANDOUT on LinkedInColleen McKenna + Lynne SmithpeterLynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in.
0:00 Intro
1:12 Introducing Lynn Smithpeter
2:35 Lynn’s career
3:38 Utilizing LinkedIn
7:07 Vistage and Don Myers
10:18 Capturing voice
14:40 Work...2022-04-2332 minSTANDOUT on LinkedInHeidi’s Transformative LinkedIn JourneyHeidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the exponential value of LinkedIn and is expanding her network and recruiting new members for EO with ease.
0:00 Intro
1:15 Who is EO
3:38 Heidi’s career path
7:15 Thirst for learning
9:18 LinkedIn training
11:23 Heidi’s profile makeover and title change
16:4...2022-04-0942 minSTANDOUT on LinkedInThe Value of Your Employee's LinkedIn NetworkIs the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee’s LinkedIn Network, a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level connections, and use LinkedIn intentionally.
0:00 Intro
1:1 Episode with Jim and Taylor
2:08 Key takeaways from blog
5:12 Evaluating network & first-level connections
8:25 Job seekers
11:28 Closing thoughts
12:04 Outro
Blog
https://www.int...2022-04-0212 minSTANDOUT on LinkedInPersonal Branding on LinkedInLiza Slavin shares the top five important elements of a strong LinkedIn profile and why it’s important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up-to-date.
0:00 Intro
1:12 Episode with Liza
2:28 Photos
3:50 Headline
4:40 About section
5:53 Experience
6:47 Number of connections
7:55 Reason have great profile
9:10 Outro
Liza Slavin
https://ww...2022-03-0509 minSTANDOUT on LinkedInBonus: Mindset with Larry Eason + Colleen McKennaLarry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential.
0:00 Intro
1:12 Introducing Larry
2:30 Bryan Breckenridge & LinkedIn For Good
6:30 Blog post on beginners mind
8:00 Non-profits on LinkedIn
11:12 It’s business not social
12:20 Technology and strategic networks
19:30 Col...2022-01-2952 minSTANDOUT on LinkedInMindset Part 2 with Tommie DeanerDuring the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion.
0:00 Intro
1:12 Introducing Tommie
3:35 Designing logo
7:00 Leveraging LinkedIn
9:30 Overcoming self-doubt
10:30 Planning quarterly content
12:50 LinkedIn...2022-01-2225 minSTANDOUT on LinkedInMindset Part 1 with Julie ChmuraJulie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy online presence.
0:00 Intro
1:12 Podcast topic
2:31 Starting on LinkedIn
4:18 Training with Colleen
6:48 Content strategy
10:53 Fluid plan
11:23 Scheduling content
14:50 Approach to LinkedIn
16:25 Evolving strategy
21:45 Advice for beginners
24:50 Outro
2022-01-1525 minSTANDOUT on LinkedInThe Great ReshuffleJim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle” happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator.
0:00 Intro
1:12 Podcast topic
2:40 Account Mapping feature
3:30 Surprising stat
4:06 Great Re-shuffle
6:30 Outro
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
jim@interoadvisory.com
Intero Advisory Founder and CEO Colleen McKenna
h...2021-12-1807 min
The Nutrition Translator Podcast116 - How to Microdose Psilocybin Mushrooms | Secret Mushroom Man, "Anthony"In this rebroadcast, I have "Anthony" on to talk about all things mushrooms and plant medicine. Anthony is an alias name, because a lot of what we talk about on the podcast is not yet legalized and he wants to maintain his privacy. Anthony grows in his home a magical array of DMT, Chacruna leaves, Ayahuasca, San Pedro, Salvia, Kratom, Marijuana plants and Psilocybin Mushroom Truffles and much more. He took me on a tour and I was in absolute awe & in plant medicine heaven! Topics Discussed: How to grow psilocybin truffles, Microdosing psilocybin, DMT and Ayahuasca, Benefits of...2021-11-2945 min
Outspoken with Shana CosgroveI’m Speaking: Colleen McKenna, CEO and Founder of Intero Advisory, Leader in LinkedIn Branding, Sales and Recruiting Enablement, and Author of It’s Business, Not Social™Send us a textLinkedIn, Consistency, and the FutureIn this episode of The Outspoken Podcast, host Shana Cosgrove talks to Colleen McKenna, CEO and Founder of Intero Advisory, LinkedIn Trainer, Author of It’s Business, Not Social™, and Leader in LinkedIn Branding, Sales and Recruiting Enablement. Colleen gives her insight and professional tips on marketing yourself and your business on LinkedIn. She goes into what it is like working alongside her family, what her business work environment is like, and the way she looks at the future. Colleen also shares the catalysts of her starting her book and what...2021-11-161h 04STANDOUT on LinkedInSole Proprietors + LinkedIn Company PagesSarah Bentley, Intero Advisory’s Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake.
0:00 Intro
1:12 Podcast topic
1:50 LinkedIn Profile
2:08 Headline, About, Experience
3:22 Logo
4:10 Company page
6:35 Outro
Sarah Bentley
https://www.linkedin.com/in/sarah-m-bentley/
sarah@interoadvisory.com
Intero Advisory Founder and CEO Co...2021-11-0607 minSTANDOUT on LinkedInNew Updates in Sales NavigatorLinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful!
0:00 Intro
1:10 Sales Navigator
5:37 Auto-generated leads
7:35 Sales preferences and search filters
9:15 Account map
11:12 Billing
12:40 Three versions
15:45 Benefits of Sales Navigator
19:10 Outro
Intero Advisory Founder and CEO Colleen McKenna
https://www...2021-10-2319 minSTANDOUT on LinkedInOptimize Your Digital Presence with a Digital AuditMatt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero’s fractional Director of Technology. There are several ways to optimize your digital presence, and it’s a great idea to hire someone to do a digital audit.
0:00 Intro
1:10 Digital audits
5:08 User experience
7:45 Authenticity
8:46 SEO
11:45 Outsourcing blog writing
15:25 Google my business
22:15 Truth, tool, and tip
27:20 Outro
Matt Culloty
prositely.com
https...2021-10-0928 minSTANDOUT on LinkedInWhy Should You Follow Companies on LinkedInIn this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects.
0:00 Intro
1:10 Job searching
2:55 Business development
4:40 Custom insights produced by LinkedIn
5:40 Outro
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
jim@interoadvisory.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
...2021-09-2506 min
AmiSights: Financing the Future For Small Business Owners and Entrepreneurs31: LinkedIn Marketing with Colleen McKennaOn this episode, Ami Kassar interviews Colleen McKenna, Founder and CEO of Intero Advisory, on how LinkedIn marketing and hiring have changed and how business owners should be taking advantage of it.
Colleen launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 600 companies who have increased their presence, revenue, and hiring opportunities applying Colleen’s insight, strategy, and techniques and to tens of thousands of business professionals.
Her membership site, blog, and podcast re...2021-09-1418 minSTANDOUT on LinkedInMake it Easier for LinkedIn Recruiters to Help YouThe Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer.
0:00 Intro
3:06 “Open to New Opportunities” button
4:30 Importance of listing location
6:30 How to be discreet with current employer
8:15 Updating profile, headline, about me
12:30 Narrowing down candidates
14:03 Stand out on LinkedIn
16:35...2021-09-1118 min
Podcasting StoriesEp020: Maximizing Your Podcast and LinkedIn with Colleen McKennaToday on Podcasting Stories, we're talking with Colleen McKenna of Intero Advisory from Baltimore, a firm who specialize in helping companies unlock the power of LinkedIn.
In this episode, we learn more about Intero, and how Colleen stumbled into this business 11 years ago while launching another consulting service. Colleen also has a podcast she started in 2019 with nearly 50 episodes released, so we talked about why she launched the podcast, lessons she learned along the way, and things she'd do differently if she started today.
If you have ever considered having your own podcast, this episode...2021-09-1043 minSTANDOUT on LinkedInWebsite AccessibilityMatt Culloty is the Web Developer and Founder of ProSitely and is Intero’s fractional Director of Technology. Matt and Jim discuss a hot topic that had the likes of Kylie Jenner and Dominos in hot water— web accessibility. The web is a public space for all, so it’s important that your company’s site is usable for people with disabilities.
0:00 Intro
2:00 Website Accessibility
6:00 Why 98% of websites are not accessible
9:20 Risks of not having an accessible website
11:32 SEO
12:00 ANDI
13:54 Google Lighthouse
15:45 Lawsuits
16...2021-08-2821 minSTANDOUT on LinkedInHow Many LinkedIn Recruiter Seats Do I Need?Jim Cusick answers the most common question he gets about LinkedIn Recruiter, "How many LinkedIn Recruiter seats do I need?" Jim breaks this question down and explains the difference between passive and proactive recruiting. Hiring talent is a tedious challenge for many companies, so here are some helpful insights, tools, and tips on recruiting.
0:00 Intro
1:12 Episode with Jim
3:05 Do you need LinkedIn Recruiter
4:08 “Open to work” feature
6:16 Insights and data
9:00 Passive VS Proactive recruiting
13:13 Hiring a recruiter
15:10 How many seats do I need
2021-08-1418 minSTANDOUT on LinkedInWhy Managing LinkedIn Shouldn't Be Tasked to Your InternIntro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.
0:00 Intro
3:30 How LinkedIn differs from social media
5:06 Wall Street Article
9:30 Position of social media managers
10:30 Truth, tool, and tip
14:00 Outro
“How Managing Social Media went from a...2021-07-3114 minSTANDOUT on LinkedInAre You Still Automating Your LinkedIn Invitations?Intero Advisory Founder and CEO, Colleen McKenna, reads some of her recent connection requests on LinkedIn. The messages range from generic, automated, and unprofessional, to personalized and relevant. She stresses the importance of being unique and human and sending messages that will resonate with the individual on the other end of the message.
0:00 Intro
1:04 Examples of bad messages
6:15 Example of good message
7:05 Be human
9:05 Truth, tool, and tip
9:40 LinkedIn Profile
13:00 Outro
Tool- https://worditout.com
Intero Advisory Founder and CEO Colleen...2021-07-1713 minSTANDOUT on LinkedInSTANDOUT Building a CEOs LinkedIn with Liza SlavinLiza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment strategies, personalizing messages and posts, and how they manage unrealistic timeline expectations. Building a strong LinkedIn network is a marathon, not a sprint.
0:00 Intro
1:04 Conversation with Liza
3:17 Hesitations
6:12 Intentional content
8:20 Recruiting
15:30 Unrealistic expectations
18:00 Messaging that works
19:40 Client success story
23:10 Truth, tool, and tip
26:10 Outro
Liza Slavin
htt...2021-07-0326 minSTANDOUT on LinkedInLinkedIn Changes Continue in 2021Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests, and why they’re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy will no longer be tolerated.
0:00 Intro
2:26 2 major changes on LinkedIn
9:18 Integrity on LinkedIn
9:45 Incident that li...2021-06-1932 minSTANDOUT on LinkedInYou Need A Strategy for LinkedIn Sales NavigatorSydney Cusick is Intero’s Director of Client Engagement and works directly with clients on their LinkedIn outreach strategy. An expert on Sales Navigator, Sydney shares her tips and tricks for using the tool to create intentional business connections. By being tactful with specific search filters and hand-selecting who to message, you can start meaningful conversations with the right people and avoid having a large and random network.
0:00 Intro
1:40 Favorite things about Sales Navigator
5:38 Strategies in Sales Navigator
10:05 CRM
14:15 Momentum on LinkedIn
17:08 Philosophy on connecting
20:10 Acc...2021-06-0534 minSTANDOUT on LinkedInCreating Content for Your AudienceSarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience.
0:00 Intro
1:03 Conversation with Sarah
3:36 Sarah’s content responsibilities
7:40 Airtable
9:20 Blog posts
12:50 Content from books
13:48 Creating images for content
16:44 Engagement
20:00 Targeting audience
24:20 Company page
25:58 Google analytics
29:0...2021-05-2236 minSTANDOUT on LinkedInMarketing Tools that Complement LinkedInColleen McKenna and Sarah Bentley list their favorite digital marketing tools that streamline their workflow and simplify their lives. Sarah is Intero Advisory’s Marketing Strategist and works directly with clients on branding, content, and outreach via LinkedIn. She reveals her number one favorite tool that she can’t live without.
0:00 Intro
1:03 Conversation with Sarah
2:26 Assessing marketing tools
4:52 Canva Pro
9:00 Stock images
11:20 LinkedIn Sales Navigator
12:12 Airtable
17:55 Slack
25:20 Sync
27:00 Iorad
32:24 Grammarly
33:30 Truth, tool, and tip
36...2021-05-0837 minSTANDOUT on LinkedInFalling in Love with your Vanity Metrics on LinkedInColleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory.
0:00 Intro
2:12 Connection VS. Followers
7:40 Size of following and engagement
13:18 Post with lots of traction and attention
16:44 Personal and celebratory posts
18:25 Appropriate posts on LinkedIn a...2021-04-2430 minSTANDOUT on LinkedInRandom Acts of RecruitingColleen McKenna and Jim Cusick discuss the challenges of recruiting; challenges like finding a purple squirrel, issues with recruiting firms, and being reactive instead of proactive in the search. Because LinkedIn is a huge database of professionals, it’s one of the best ways to network and find the right person to fill a position.
0:00 Intro
1:58 Why companies struggle with recruiting
8:15 Intentional and strategic recruiting
9:20 Networking
12:26 Hiring a Recruiting Firm
16:18 In house recruiters
18:45 Proactive vs reactive
19:40 LinkedIn is a database
23:40 Difficult po...2021-04-1036 minSTANDOUT on LinkedInSTANDOUT on LinkedInOn this episode Colleen McKenna and Jim Cusick, Intero Advisory’s Director of Digital Enablement, announce the renaming of the podcast from in:dispensable to STANDOUT on LinkedIn. The new podcast name dials in on what the conversations have been centered on from the start, how to take advantage of LinkedIn. The goal is to give listeners tangible and practical tips to further their careers and grow their networks.
0:00 Intro
1:00 Conversation with Jim
2:14 Reason behind renaming
2:30 Main goal of the podcast
4:50 Outro
Jim Cusick
https://www...2021-03-2705 minThe Nutrition Translator Podcast90 - Sacred Lessons From Ayahuasca | Hallie RoseHallie Rose is an author, speaker, educator, and relationship coach. Hallie is the host of The Thought Room, which is a podcast that is a combination of edge-of-your-seat storytelling and groundbreaking interviews with celebrated thought-leaders from around the world like Dennis McKenna, Luke Story, Dorian Yates. And it just reached 50k downloads! She is also the CEO of the company Lunar Wild which aims to reclaim the sacred feminine and address a modern need for a rite of passage into womanhood.Topics Discussed:Listening to your intuitive voiceAyahuasca lessons: paradoxPlant medicine integrationShamanic plant dietasOpening...2021-03-221h 06STANDOUT on LinkedInJim Cusick, Director Of Digital Enablement: Content Part 2On this episode, Colleen continues the conversation on content with Jim Cusick, Director of Digital Enablement at Intro Advisory. They explain how companies can avoid being echo chambers and monologuing on LinkedIn. What works much better is posting...2021-03-1332 minSTANDOUT on LinkedInJim Cusick: Director of Digital EnablementOn this episode, Colleen has a conversation on content with Jim Cusick, Director of Digital Enablement at Intro Advisory. Jim works directly with clients helping them build their brand, lead generation, and recruiting strategies. Many businesses are...2021-02-2732 min
Modern Sales ManagementThe Mechanics of Social Selling on LinkedIn With Colleen McKennaHarnessing the power of social media has been a cornerstone of successful sales strategies within the past few years. Especially in 2020, when millions of road warriors were grounded overnight and forced to work remotely, knowing how to access and sell to prospects virtually is a necessity for modern sales teams.
With nearly 700 million active users and lead conversion rates 3X higher than other major ad platforms (including Google Ads), LinkedIn offers tremendous opportunities for your sales team. However, like any technology, the true value of social selling on LinkedIn can only be realized through the right sales p...2020-12-0227 minThe Nutrition Translator Podcast54 - How to Microdose Psilocybin Mushrooms | Secret Mushroom Man, "Anthony"Today I have "Anthony" on the podcast to talk about all things mushrooms and plant medicine. Anthony is an alias name, because a lot of what we talk about on the podcast is not yet legalized and he wants to maintain his privacy. Anthony grows in his home a magical array of DMT Chacruna leaves, Ayahuasca, San Pedro, Salvia, Kratom, Marijuana plants and Psilocybin Mushroom Truffles and much more. He took me on a tour and I was in absolute awe & in plant medicine heaven!Topics Discussed:How to grow psilocybin trufflesMicrodosing psilocybin, DMT...2020-07-0645 min
STANDOUT on LinkedInSave Time, Work Smarter and Get More AccomplishedColleen McKenna, a technology aficionado, shares five of her favorite tools to save time, stay organized, and streamline her work and business. This handy list of apps will provide solutions and enhancements to your workweek in no time. 0:00...2020-01-1310 minSTANDOUT on LinkedInMore Than A ResolutionNew decade, new year, same mission; coach professionals to master LinkedIn. In this episode, Colleen continues to encourage eager learners to take advantage of this critical business tool as a way to expand networks, find customers and clients, and get hired.2020-01-0607 min
STANDOUT on LinkedInConnecting is More Than An IntroductionKatie talks about why she helps others connect with the experts at KatzAbosch and others in the community. She serves as a “living LinkedIn” and takes that seriously!2019-12-1608 min
STANDOUT on LinkedInInvite Your Customers to Talk and Listen CarefullySundeep Patel is the founder of Iorad, the easiest and quickest tutorial builder. Patel knew that companies needed a simple solution for training employees online and with determination, his business grew from one customer in Malaysia to 50,000 users worldwide in 13 years.2019-12-0933 min
STANDOUT on LinkedInZoom: The Video Conferencing Platform I Call On Every DayDoug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idea of unified communication and how it will make your world better.Doug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idDoug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idea of unified communication and how it will make your world betterea of unified communication and how it will make your world bette.2019-11-2230 min
STANDOUT on LinkedInIs it the Tool's Fault When a Pilot Fails?Colleen McKenna talks with Matthew Isales, Founder of Isales Solutions and Host of The Sales Stackr Podcast. They talk about CRMs, change management and why a sales process is key to selling.2019-11-1845 min
STANDOUT on LinkedIn8 Minutes BuzzFree: Supporting Customers Through Process Improvement, Kevin LedversisIn a time when it seems like Amazon is taking over the world, Kevin and his team find ways to maximize efficiency and keep everyone rowing in the same direction.2019-11-0808 min
STANDOUT on LinkedInRachel Druckenmiller: Employee Engagement, Leading Intentionally + Preventing BurnoutWhat happens when a wellness expert burns out? Rachel Druckenmiller shares her personal story.2019-10-3141 min
STANDOUT on LinkedIn8 Minutes BuzzFree: CIO and Networker Extraordinaire, Ed MullinEd Mullin is a technologist, a sales champion and a really good listener, and is ready to share his simple formula for sales success.2019-10-2410 min
STANDOUT on LinkedInA Swapcast: Colleen McKenna and Matthew Isales from Sales Stackr podcastColleen joins Matt Isales, Owner of iSales Solutions and Host of Sales Stackr podcast, to discuss the benefits of building and executing a LinkedIn strategy.2019-10-1652 min
STANDOUT on LinkedIn8 Minutes BuzzFree: Brand and Marketing Specialist, Doni O'ConnorBeyond the buzzwords and sales jargon, here is what Doni O'Connor with Target Marketing Group has to say about how creativity plays a large role in her sales success.2019-10-1109 min
STANDOUT on LinkedInEmmanuel Laroche: Serving Up Authenticity As Everyone's Favorite FlavorWith an entire career in the flavors industry, Emmanuel Laroche talks about the importance of exploration and following your passions.2019-09-2645 min
The Sales Stackr PodcastHow to Leverage LinkedIn to Grow Your Brand and Your BusinessThis week we are here with Colleen McKenna. We talk about how important LinkedIn is to anyone's business and personal life, how it can impact any business, the benefits of it and the strategies to set up a Super Professional LinkedIn profile. To learn more, keep listening to the episode. SnapShots: A little about Intero Advisory and what it does (2.50) The most fascinating things about brand building (8.00) Setting up a professional LinkedIn profile (16.20) Strategies and processes she follows (24.30) Important Tools (37.00) A piece of advice (48.00) Tools mentioned: Sprout Social Grammarly Calendly Hubspot Dux-So...2019-09-1849 min
STANDOUT on LinkedInPam Cusick: Helping Patients Share Their StoriesResearch expert, Pam Cusick, is connecting patients with market research companies so they can share their stories.2019-09-1744 min
STANDOUT on LinkedInJulie Heisey: Former College Basketball Coach Discusses What it Takes to Win in BusinessJulie Heisey discusses the importance of character, focus and relationships on and off the court.2019-09-1048 min
STANDOUT on LinkedInColleen talks: The Ultimate Guide to Managing a CEO's LinkedIn PresenceColleen takes a pause from interviewing to share best practices for managing an executive or client's LinkedIn presence.2019-08-2116 min
STANDOUT on LinkedInJodi Hume: Leadership Strategist, Podcast Host + Conversation MasterColleen sits down with Jodi Hume, Leadership Strategist, to discuss leadership, decision-making and all of the hard stuff in between.2019-08-1347 min
STANDOUT on LinkedInSarah Bentley: Marketing SpecialistSarah Bentley is the Marketing Specialist at Intero Advisory, and talks about her most valuable tools that she uses on a regular basis.2019-08-0642 min
STANDOUT on LinkedInA Swapcast: Colleen McKenna and Walker McKayWalker McKay has Colleen on his podcast to discuss everything LinkedIn, and some valuable tips if you're just starting out!2019-08-0231 min
STANDOUT on LinkedInErin Dore Miller: Director of Recruiting and Personal BrandingErin Dore Miller shares her journey to becoming the top 1% of Recruiters on LinkedIn2019-07-2451 min
Off Book: The Improvised MusicalColleen Ballinger in High School Musicals: The MusicalColleen Ballinger (Miranda Sings) joins Jess and Zach for an all new musical packed with performing arts high school students, tap dancing, a Game of Thrones/Les Miserables/Nudist Colony musical, and more! With songs like “Full of Hot Air”, “Every Breath Belongs To Us”, “We Can Do It Together”, it’s the high school musical you’ve always wanted!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-07-231h 12
STANDOUT on LinkedInBill Hueter: EOS® ImplementerBill Hueter is an EOS® Implementor with an impressive business journey2019-07-1753 min
STANDOUT on LinkedInClaudia Williams: Chief Frientorship Officer and Leadership MentorClaudia Williams is a Leadership Consultant and Vistage Chair who is dedicated to growing leaders through Frientorship- friendship, mentorship, and leadership.2019-07-1146 min
STANDOUT on LinkedInMatt Culloty: Digital Strategist, Website Designer and DeveloperMatt Culloty is a Website Designer and Developer, and the Owner of Prositely2019-06-2744 min
STANDOUT on LinkedInYvonne Lyons: Content Marketing Expert and Yoga ConnoisseurYvonne Lyons is the COO and VP of Creative Services of Right Source Marketing2019-06-2053 min
STANDOUT on LinkedInMary Gardella: Branding Photographer for Women LeadersMary Gardella is a Branding Photographer for Women Leaders2019-06-1147 min
STANDOUT on LinkedInHelen Todd: Social Media Marketing PioneerHelen is the CEO of Sociality Squared, a full-service social media marketing agency in New York City.2019-06-0547 min
Mormon Happy Hour PodcastMHH80: McKenna-geddon, The Heated Aftermath Pt 2THIS IS PART 2 of a panel discussion. Recently, Mike Norton aka NewNameNoah presented an expansion of information that was previously presented regarding McKenna Denson when she came forward with allegations of rape at the hands of the Missionary Training Center president in the 80’s, Joseph Bishop. This further information, and the manner in which … Continue reading "MHH80: McKenna-geddon, The Heated Aftermath Pt 2"2019-05-3100 minMormon Happy Hour PodcastMHH79: McKenna-geddon, The Heated Aftermath Pt 1Recently, Mike Norton aka NewNameNoah presented an expansion of information that was previously presented regarding McKenna Denson when she came forward with allegations of rape at the hands of the Missionary Training Center president in the 80’s, Joseph Bishop. This further information, and the manner in which Norton presented it has erupted a firestorm of … Continue reading "MHH79: McKenna-geddon, The Heated Aftermath Pt 1"2019-05-3100 min
STANDOUT on LinkedInLynda Katz Wilner: Communication Professional, Trainer, and CoachLynda Katz Wilner is a communication expert, trainer, and coach for her own company, Successfully Speaking2019-05-2045 min
CEOIQ RadioDeveloping Your LinkedIn ContentBen wraps up the LinkedIn discussion with Colleen McKenna, Founder and CEO of Intero Advisory. Colleen is a LinkedIn specialist, coach, and trainer. If you're wondering about best practices with regard to content on LinkedIn, this episode is for you. Sneak peek: Always offer your take when reposting other's content. Always! Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm, has been engaged by more than 280 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques. Colleen and Intero shake up the status quo with a ‘personal’ approa...2019-05-1400 min
No Limits SellingColleen McKenna on How Companies Increase SalesColleen is the Principal at Intero Advisory. Her job is to shake up the digital status quo. Her company helps clients connect the dots, and leverage LinkedIn to further their reach, increase their influence and engage with their current and potential customers/clients.
Colleen and her team have been training, coaching, writing profiles, developing strategic plans, writing content, managing advertising campaigns, and sourcing talent for companies of all sizes throughout the U.S. and Canada. Their job is to make you awesomer.
Podcast Highlights:
Your profile should be written for your audience, not for your ego
Don't be shy to...2019-05-1322 min
STANDOUT on LinkedInVern Oakley: Business Artist and Video ExpertVern Oakley is a master at creating compelling video for companies that helps them share their stories2019-05-0847 min
STANDOUT on LinkedInAnna Kennedy: Coaching Small Business Leaders to SuccessAnna Kennedy, Vistage Chair and Author of Business Development for Dummies, shares her in:dispensable truths, tools, and tips2019-05-0653 min
STANDOUT on LinkedInMelanie Proshchenko: Finding Who She Wants to BeMelanie shares her journey and truths she came to understand on her path from corporate to entrepreneur.2019-05-0157 min
STANDOUT on LinkedInChris Quinn: How The Marines Taught Me to LeadChris Quinn shares the business truths, tools, and tips that have lead him to become a Chief Talent Optimizer and a CEO Coach2019-04-3044 min
STANDOUT on LinkedInBrynne Tillman: The Social Selling ExpertBrynne Tillman is a Social Selling Expert, who specializes in LinkedIn2019-04-2643 min
STANDOUT on LinkedInKeith Daw: Sales, Personality, and GrowthKeith Daw shares his insight and thoughts on sales and its evolving environment2019-04-2653 minCEOIQ RadioHow to use LinkedIn Effectively for Your Personal BrandingBen continues the LinkedIn discussion with Colleen McKenna, Founder and CEO of Intero Advisory. Colleen is a LinkedIn specialist, coach, and trainer. If you're working on your personal brand, this episode is for you. Lots of tips in this episode! Sneak peek: Details on Profile Basics and lots of profile no-no's. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm, has been engaged by more than 280 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques. Colleen and Intero shake up the status quo with a ‘personal’ approa...2019-03-3000 minSTANDOUT on LinkedInTrailerAn introduction into in:dispensable- business truths, tools, + tips you can't do without2019-03-2102 minCEOIQ RadioWhy Should CEO's Bother With LinkedIn?Ben is joined by Colleen McKenna, Founder and CEO of Intero Advisory. Colleen is a LinkedIn specialist, coach, and trainer. If you're a CEO or entrepreneur wondering "why should I spend time with LinkedIn?" this episode is for you. Sneak peek: LinkedIn is NOT about selling; it's a "digital handshake." Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm, has been engaged by more than 280 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques. Colleen and Intero shake up the status quo with a ‘personal’ approach to bus...2019-02-1300 min