Shows
Brand Alchemist PodcastThe Alchemy of Reinvention, Gratitude, and DragonsRamon Vela is the Founder of CommerceFocused Media, which produces The Story of a Brand, a podcast that features DTC, CPG, and omnichannel brands. The podcast has more than 950 episodes, over 700 interviews with brand founders, and tens of thousands of listeners. As The Story of a Brand’s host, Ramon covers various business categories including fashion, health and wellness, personal care, and more. He explores brand stories and introduces consumers to products worth buying and brands worth supporting. In this episode… Bankruptcy and other business-related setbacks are difficult to cope with, and many entrepreneurs struggle to g...
2022-08-1155 min
Doga?aj potvore Aiše radijellahu anhaRetail is Not Dead: How to Expand Your Premium Tees BusinessHow do you evolve your brand? How do you expand into other markets? Steve Nanino, CEO of Kid Dangerous and team, gives us an MBA level discussion on growing a graphic premium tees business. He shares how they evolved the business into women and kids apparel as well as evolving as business executives. He shares the good and bad of tradeshows and why they might not be worth it. He also shares invaluable experience on the Direct-to-Consumer (D2C) vs. Retail debate and why some "pure" D2C brands may be missing out on support, customer feedback, and additional revenues by...
2019-02-1346 minDoga?aj potvore Aiše radijellahu anhaHow to Build a Premium Graphic Tees & Apparel BusinessIn 2006, Steve Nanino, CEO of Kid Dangerous and team, saw a need for a brand that was less about the logo and more about a message. That message was edgy, loud, and full of spirit. Perfect for individuals who wanted to stand out. Full of F-bombs, drug references, and the like their brand quickly attracted a following, first among friends and later with retailers. But on the business side, they were young and naive and didn't understand what they were getting themselves into but they moved ahead anyway. In Part 1 of our interview, see how Steve and his team, grew a...
2019-02-1238 minDoga?aj potvore Aiše radijellahu anhaFinding, Embracing Your Voice and Becoming an EntrepreneurAs a survivor of rape, Paige sought help and was finally able to "find and embrace" her voice which led her to what we know today as Paige. As she mentions on the show, the brand is an amalgamation of her experiences; it was really about a woman who finally empowered herself. Because of this, the brand is meant to be about being "fit" because she knew all too well based on her struggles with anorexia, that she wanted people to feel good about themselves. On this episode, Paige provides advice for survivors of sexual assault and the moments that l...
2019-02-0842 minDoga?aj potvore Aiše radijellahu anhaWhy it's Easier to be an Entrepreneur in Your 20'sWhen John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens.
That's why it's important t...
2019-02-0642 minDoga?aj potvore Aiše radijellahu anhaWhy it's Easier to be an Entrepreneur in Your 20'sWhen John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens.
That's why it's important t...
2019-02-0642 minDoga?aj potvore Aiše radijellahu anhaWhy it's Easier to be an Entrepreneur in Your 20'sWhen John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens.
That's why it's important t...
2019-02-0642 minDoga?aj potvore Aiše radijellahu anhaWhy it's Easier to be an Entrepreneur in Your 20'sWhen John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens.
That's why it's important t...
2019-02-0642 minDoga?aj potvore Aiše radijellahu anhaWhy it's Easier to be an Entrepreneur in Your 20'sWhen John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens.
That's why it's important t...
2019-02-0542 minDoga?aj potvore Aiše radijellahu anhaBouqs Brings Sustainability, Fair Labor Practices to Buying FlowersIn today's world, we have grown accustomed to asking where our food comes from and is it sustainably sourced but why not with flowers? This is something that John Tabis, CEO of The Bouqs Company is trying to change. The way John sees it, if the Bouqs model works, all ships will rise. It's the reason why Bouqs pays their farmers 25% more than competitors. They've come to realize that their customers care about the environment and the dignity of human life around the world, and so they will pay a little more for a better, fresher product if it is s...
2019-02-0544 minDoga?aj potvore Aiše radijellahu anhaThe Magic "Moment" in Entrepreneurship that Makes Everything WorthwhileWalter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back.
It was the promise of these moments and others like them that led Walter and his team to h...
2019-01-3142 minDoga?aj potvore Aiše radijellahu anhaThe Magic "Moment" in Entrepreneurship that Makes Everything WorthwhileWalter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back.
It was the promise of these moments and others like them that led Walter and his team to h...
2019-01-3142 minDoga?aj potvore Aiše radijellahu anhaThe Magic "Moment" in Entrepreneurship that Makes Everything WorthwhileWalter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back.
It was the promise of these moments and others like them that led Walter and his team to h...
2019-01-3142 minDoga?aj potvore Aiše radijellahu anhaHow Suffering from Acne Made this Entrepreneur Reinvent the Vitamin IndustryWhile building his first business, Walter Faulstroh, CEO of HUM Nutrition, met a nutritionist who changed his life and set the stage for us next business. Instead of the often prescribed drugs to combat acne, this nutritionist showed him that he could help eliminate his acne by focusing on the foods he ate and the nutrition he consumed. This would later inspire the tag line for his current business. Fast forward to the present day and Walter has created the first vitamin brand to focus on "beauty from within". However, he quickly noticed that much of the experience of buying a...
2019-01-2945 minDoga?aj potvore Aiše radijellahu anhaMighty Audio - Find a Partner You Love As Much As Your Own TeamPeople said he couldn't build a hardware brand without $10 million dollars. He raised only $2 million. In the beginning, he made some critical mistakes that should have been lethal. Mighty Audio overcame the challenges. Time and time again, Anthony and his team have encountered challenges and found a way to succeed.
Whether it is because of their great partners, developing a competitive advantage, or having a vision and mission that propels them forward, Anthony shares with us why Might Audio has gotten to where it is now and what is going to keep their brand successful in the future. Listen to...
2018-12-2131 minDoga?aj potvore Aiše radijellahu anhaSugarfina - How Entrepreneurship Reveals the Power Within YouRosie had doubts. At certain times she didn’t think she could do it. But she continued to move forward, along with her Co-CEO & Founder Josh Resnick, and eventually, things started happening. “I realized that I was more powerful than I thought I was” she would later say. The challenges in entrepreneurship actually reveal who you are. It reveals your weakness and strengths. But it is in those moments that you can discover your power and reclaim it. NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the purpose and meaning of life. Th...
2018-12-0745 minDoga?aj potvore Aiše radijellahu anhaSugarfina - 6 Steps to Growing a Brand to $40M with Little to No Marketing SpendI think the story of Sugarfina is really a love story. Not just between Rosie O’Neill and Josh Resnick, Co-CEOs and Co-Founders, but between Sugarfina and it’s customers.
It started with two people who either by fate or coincidence went on a date and watched the original Willy Wonka and the Chocolate Factory. And the rest, as they say, is history. However, that would be premature, the story continues and you can hear it right here on the Story Behind the Brand.
NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the p...
2018-12-0536 minDoga?aj potvore Aiše radijellahu anhaBellaNove - Helping Women Go Confidently into MotherhoodFor Jenny Leung, Founder of BellaNove, starting an e-commerce brand wasn't about playing it safe as her immigrant parents had wanted, it was about solving a problem that affected over 50% of the population. In this episode, Jenny shares how her startup is disrupting the Maternity Apparel market; how being raised by immigrants parents has been a motivator; how gratefulness plays a part in her life philosophy, her advice to fellow entrepreneurs; and how starting a company out of grad school has been an opportunity to practice fearlessness. Visit the BellaNove website: https://www.bellanove.com/ I write about all of our p...
2018-11-1255 min